Rhetoric Is Art Quotes

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What makes a man a 'sophist' is not his faculty, but his moral purpose. (1355b 17)
Aristotle (The Art of Rhetoric)
As a result of his experiments he concluded that imitation was a real evil that had to be broken before real rhetoric teaching could begin. This imitation seemed to be an external compulsion. Little children didn’t have it. It seemed to come later on, possibly as a result of school itself. That sounded right, and the more he thought about it the more right it sounded. Schools teach you to imitate. If you don’t imitate what the teacher wants you get a bad grade. Here, in college, it was more sophisticated, of course; you were supposed to imitate the teacher in such a way as to convince the teacher you were not imitating, but taking the essence of the instruction and going ahead with it on your own. That got you A’s. Originality on the other hand could get you anything – from A to F. The whole grading system cautioned against it.
Robert M. Pirsig (Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values (Phaedrus, #1))
Infinite Jest not only says that being human is hard work; it makes us work hard. It not only suggests we put ourselves in service to something larger than ourselves; it is one of those larger somethings. That's its rhetorical genius, and is how Wallace gets his self-help “to fly at such a high altitude”: Like AA, it is theory and praxis in a single stroke. Or: It is what it says, which may be the purest form of art.
Garth Risk Hallberg
Just as the soul animates the body, so, in a way, meaning breathes life into a word.
John of Salisbury (The Metalogicon of John of Salsibury: A Twelfth-Century Defense of the Verbal and Logical Arts of the Trivium)
Great teachers had great personalities and that the greatest teachers had outrageous personalities. I did not like decorum or rectitude in a classroom; I preferred a highly oxygenated atmosphere, a climate of intemperance, rhetoric, and feverish melodrama. And I wanted my teachers to make me smart. A great teacher is my adversary, my conqueror, commissioned to chastise me. He leaves me tame and grateful for the new language he has purloined from other kings whose granaries are filled and whose libraries are famous. He tells me that teaching is the art of theft: of knowing what to steal and from whom. Bad teachers do not touch me; the great ones never leave me. They ride with me during all my days, and I pass on to others what they have imparted to me. I exchange their handy gifts with strangers on trains, and I pretend the gifts are mine. I steal from the great teachers. And the truly wonderful thing about them is they would applaud my theft, laugh at the thought of it, realizing they had taught me their larcenous skills well.
Pat Conroy (The Lords of Discipline)
Enough already of Lacan, Derrida, and Foucault poured like ketchup over everything. Lacan: the French fog machine; a grey-flannel worry-bone for toothless academic pups; a twerpy, cape-twirling Dracula dragging his flocking stooges to the crypt. Lacan is a Freud T-shirt shrunk down to the teeny-weeny Saussure torso. The entire school of Saussure, inluding Levi-Strauss, write their muffled prose of people with cotton wool wrapped around their heads; they're like walking Q-tips. Derrida: a Gloomy Gus one-trick pony, stuck on a rhetorical trope already available in the varied armory of New Criticism. Derrida's method: masturbating without pleasure. It's a birdbrain game for birdseed stakes. Neo-Foucaldian New Historicism: a high-wax bowling alley where you score points just by knockng down the pins.
Camille Paglia (Sex, Art, and American Culture: Essays)
To my mind, joy is a constitutive part of the emotional rhetoric and comportment of those against whom the present swells at an annihilating pace. With joy, we breach the haze of suffering that denies us creativity and literature. Joy is art is an ethics of resistance.
Billy-Ray Belcourt (A History of My Brief Body)
Leadership meant knowing how to distill complexity into a comprehensible message to reach the hearts as well as the minds of the larger world.
Jon Meacham (Thomas Jefferson: The Art of Power)
If there are two definitive features of ancient Greek civilization, they are loquacity and competition.
Aristotle (The Art of Rhetoric)
Hitler showed the evil that could be done by the art of rhetoric. Churchill showed how it could help to save humanity. It has been said that the difference between Hitler’s speeches and Churchill’s speeches was that Hitler made you think he could do anything; Churchill made you think you could do anything.
Boris Johnson (The Churchill Factor: How One Man Made History)
To devote yourself to the creation and enjoyment of beauty, then, can be a serious business—not always necessarily a means of escaping reality, but sometimes a means of holding on to the real when everything is flaking away into… rhetoric and plot.
Elizabeth Gilbert (Eat, Pray, Love)
the seven “liberal arts”: Grammar, the foundation of science; Logic, which differentiates the true from the false; Rhetoric, the source of law; Arithmetic, the foundation of order because “without numbers there is nothing”; Geometry, the science of measurement; Astronomy, the most noble of the sciences because it is connected with Divinity and Theology; and lastly Music.
Barbara W. Tuchman (A Distant Mirror: The Calamitous 14th Century)
There are, then, these three means of effecting persuasion. The man who is to be in command of them must, it is clear, be able (1) to reason logically, (2) to understand human character and goodness in their various forms, and (3) to understand the emotions-that is, to name them and
Aristotle (The Art of Rhetoric)
The healing power of art is not a rhetorical fantasy. Fighting to keep language, language became my sanity and my strength. It still is, and I know of no pain that art cannot assuage. For some, music, for some, pictures, for me, primarily, poetry, whether found in poems or in prose, cuts through noise and hurt, opens the wound to clean it, and then gradually teaches it to heal itself. Wounds need to be taught to heal themselves.
Jeanette Winterson (Art Objects: Essays on Ecstasy and Effrontery)
To say this, however, is not to claim that it was the object of theoretical study.
Aristotle (The Art of Rhetoric)
The peculiar circumstances arising out of the fall of the Syracusan tyranny seem to have produced the first practitioners of the art of rhetorical
Aristotle (The Art of Rhetoric)
rhetoric was to be surveyed from the standpoint of philosophy.
Aristotle (The Art of Rhetoric)
How can a man who, for a significant phase of his formation, shared his master’s opposition to rhetoric have in maturity composed a masterpiece of the formal study of rhetoric? This
Aristotle (The Art of Rhetoric)
Oh God, I’m fucked. So, so fucked. This isn’t flying, this is the art of dying, and the one person who got me into this mess is gone. I guess I now have my answer to that stupid “rhetorical” question: if a friend asked you to jump, would you? Apparently, twat-waffle that I am, I would.
Laura Thalassa (A Strange Hymn (The Bargainer, #2))
RHETORIC The art of making life less believable; the calculated use of language, not to alarm but to do full harm to our busy minds and properly dispose our listeners to a pain they have never dreamed of. The context of what can be known establishes that love and indifference are forms of language, but the wise addition of punctuation allows us to believe that there are other harms - the dash gives the reader the clear signal they are coming.
Ben Marcus
Whether it's trying to convince others that something is more true, more virtuous, or more desirable--all communication is rhetoric in action.
Leonard Koren (Arranging Things: A Rhetoric of Object Placement)
Rhetoric is the art of influence, friendship, and eloquence, of ready wit and irrefutable logic. And it harnesses the most powerful of social forces, argument.
Jay Heinrichs (Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion)
to suffer is better than to do evil;' and the art of rhetoric is described as only useful for the purpose of self-accusation.
Plato (The Complete Works of Plato)
the fact that it took the rise of democracies and otherwise open societies at Athens and elsewhere to create the climate in which public eloquence became a political indispensability.
Aristotle (The Art of Rhetoric)
I am an author of the analytical critique. And because of that, a ton of research is done by me in order to bring an examination into comprehensive being. ("Interviews With Writers," 2018).
Cat Ellington
HANNAH: Don't let Bernard get to you. It's only performance art, you know. Rhetoric, they used to teach it in ancient times, like PT. It's not about being right, they had philosophy for that. Rhetoric was their chat show. Bernard's indignation is a sort of aerobics for when he gets on television.
Tom Stoppard (Arcadia)
attempts to nail down “who we really are” most often serve as rhetorical pawns in unwinnable arguments fueled by competing agendas
Maggie Nelson (The Art of Cruelty: A Reckoning)
Hands can cook, hands can create, hands can kill. There is no better tool than our hands.
Amit Kalantri (Wealth of Words)
logographos, a writer of speeches for others to use
Aristotle (The Art of Rhetoric)
The present work is, then, the masterpiece of one particular literary genre that flourished in the fourth century BC in Greece, that of the rhetorical manual, and it is a remarkable fact that it should have fallen to Aristotle to write it. It
Aristotle (The Art of Rhetoric)
It was at this point that the transition was first made to the conception that rhetoric was a teachable skill, that it could, usually in return for a fee, be passed from one skilled performer on to others, who might thereby achieve successes in their practical life that would otherwise have eluded them.
Aristotle (The Art of Rhetoric)
In all societies, public rhetoric involves some measure of lying, and history -- political history and art history -- is made when someone effectively confronts the lie. But in really scary societies all public conversation is an exercise in using words to mean their opposites -- in describing the brave as traitorous, the weak as frightening, and the good as bad -- and confronting these lies is the most scary and lonely thing a person can do.
Masha Gessen (Words Will Break Cement: The Passion of Pussy Riot)
It's impossible to initiate a rational dialogue with someone about beliefs and concepts if he has not acquired them through reason. It doesn't matter whether we're looking at God, race, or national pride. That's why I need something more powerful than a simple rhetorical exposition. I need the strength of art, of stagecraft. We think we understand a song's lyrics, but what makes us believe in them, or not, is the music.
Carlos Ruiz Zafón (The Angel's Game (The Cemetery of Forgotten Books, #2))
Ethnicity and tribe began, by definition, where sovereignty and taxes ended. The ethnic zone was feared and stigmatized by state rhetoric precisely because it was beyond its grasp and therefore an example of defiance and an ever-present temptation to those who might wish to evade the state.
James C. Scott (The Art of Not Being Governed: An Anarchist History of Upland Southeast Asia (Yale Agrarian Studies Series))
Fourth, it would make no sense for an inability to defend oneself by physical means to be a source of shame, while an inability to defend oneself by verbal means was not, since the use of words is more specifically human than the use of the body.
Aristotle (The Art of Rhetoric)
We pass and leave you lying. No need for rhetoric, for funeral music, for melancholy bugle-calls. No need for tears now, no need for regret. We took our risk with you; you died and we live. We take your noble gift, salute for the last time those lines of pitiable crosses, those solitary mounds, those unknown graves, and turn to live our lives out as we may. Which of us were fortunate--who can tell? For you there is silence and cold twilight drooping in awful desolation over those motionless lands. For us sunlight and the sound of women's voices, song and hope and laughter, despair, gaiety, love--life. Lost terrible silent comrades, we, who might have died, salute you.
Richard Aldington (Roads to Glory (Arts and Literature Series))
The truth is that, just as in the other imitative arts one imitation is always of one thing, so in poetry the story, as an imitation of action, must represent one action, a complete whole, with its several incidents so closely connected that the transposal or withdrawal of any one of them will disjoin and dislocate the whole. For that which makes no perceptible difference by its presence or absence is no real part of the whole.
Aristotle (The Rhetoric & The Poetics of Aristotle)
The sole object of Logic is the guidance of one's own thoughts: the communication of those thoughts to others falls under the consideration of Rhetoric, in the large sense in which that art was conceived by the ancients; or of the still more extensive art of Education.
John Stuart Mill (A System of Logic: Ratiocinative and Inductive)
Trusting people, the kind who are not on their guard and do not take precautions, because it is always easy to get away with wronging them.
Aristotle (The Art of Rhetoric)
É belo morrer antes de se fazer algo digno da morte. - Anaxândrias
Aristotle (The Art of Rhetoric)
Conferring
Aristotle (The Art of Rhetoric)
And retaliation too is pleasant, because if failing at it is painful, succeeding at it is pleasant.
Aristotle (The Art of Rhetoric)
Those in whom the faculty of reason is predominant, and who most skillfully dispose their thoughts with a view to render them clear and intelligible, are always the best able to persuade others of the truth of what they lay down, though they should speak only in the language of Lower Brittany, and be wholly ignorant of the rules of rhetoric; and those whose minds are stored with the most agreeable fancies, and who can give expression to them with the greatest embellishment and harmony, are still the best poets, though unacquainted with the art of poetry.
René Descartes (Discourse on the Method)
Learning and wonder are also usually pleasant. For wonder is a form of desire† and so the object of one’s wonder is desirable, and learning is a form of restoring one’s natural condition.*
Aristotle (The Art of Rhetoric)
But the art of sophistry, which the Greeks cultivated, is a fantastic power, which makes false opinions like true by means of words. For it produces rhetoric in order to persuasion, and disputation for wrangling. These arts, therefore, if not conjoined with philosophy, will be injurious to every one.
Clement of Alexandria (The Works of Clement of Alexandria: The Stromata, On the Salvation of the Rich Man, Pædagogus and More (5 Books With Active Table of Contents))
Honour and a good reputation are very pleasant, because the individual imagines himself a good man, and his estimation of his worth increases the more he can trust the people who are saying this about him —
Aristotle (The Art of Rhetoric)
An education for economic productivity and political utility alone is an education for slaves, but an education for finding, collecting, and communicating reality is an education for free people, people free to know what is so.
Scott F. Crider (The Office of Assertion: An Art of Rhetoric for the Academic Essay)
If the pleasure is immediate and the pain distant, or if the profit is immediate and the punishment distant. This is the kind of thing that moves weak-willed people, and there is no human impulse that is not liable to moral weakness.
Aristotle (The Art of Rhetoric)
Jazz presumes that it would be nice if the four of us--simpatico dudes that we are--while playing this complicated song together, might somehow be free and autonomous as well. Tragically, this never quite works out. At best, we can only be free one or two at a time--while the other dudes hold onto the wire. Which is not to say that no one has tried to dispense with wires. Many have, and sometimes it works--but it doesn't feel like jazz when it does. The music simply drifts away into the stratosphere of formal dialectic, beyond our social concerns. Rock-and-roll, on the other hand, presumes that the four of us--as damaged and anti-social as we are--might possibly get it to-fucking-gether, man, and play this simple song. And play it right, okay? Just this once, in tune and on the beat. But we can't. The song's too simple, and we're too complicated and too excited. We try like hell, but the guitars distort, the intonation bends, and the beat just moves, imperceptibly, against our formal expectations, whetehr we want it to or not. Just because we're breathing, man. Thus, in the process of trying to play this very simple song together, we create this hurricane of noise, this infinitely complicated, fractal filigree of delicate distinctions. And you can thank the wanking eighties, if you wish, and digital sequencers, too, for proving to everyone that technologically "perfect" rock--like "free" jazz--sucks rockets. Because order sucks. I mean, look at the Stones. Keith Richards is always on top of the beat, and Bill Wyman, until he quit, was always behind it, because Richards is leading the band and Charlie Watts is listening to him and Wyman is listening to Watts. So the beat is sliding on those tiny neural lapses, not so you can tell, of course, but so you can feel it in your stomach. And the intonation is wavering, too, with the pulse in the finger on the amplified string. This is the delicacy of rock-and-roll, the bodily rhetoric of tiny increments, necessary imperfections, and contingent community. And it has its virtues, because jazz only works if we're trying to be free and are, in fact, together. Rock-and-roll works because we're all a bunch of flakes. That's something you can depend on, and a good thing too, because in the twentieth century, that's all there is: jazz and rock-and-roll. The rest is term papers and advertising.
Dave Hickey (Air Guitar: Essays on Art & Democracy)
Woolf worried about the childlessness from time to time, and suffered from the imposed anxiety that she was not, unlike her friend Vita Sackville-West, a real woman. I do not know what kind of woman one would have to be to stand unflinchingly in front of The Canon, but I would guess, a real one. There is something sadistic in the whip laid on women to prove themselves as mothers and wives at the same time as making their way as artists. The abnormal effort that can be diverted or divided. We all know the story of Coleridge and the Man from Porlock. What of the woman writer and a whole family of Porlocks? For most of us the dilemma is rhetorical but those women who are driven with consummate energy through a single undeniable channel should be applauded and supported as vigorously as the men who have been setting themselves apart for centuries.
Jeanette Winterson (Art Objects: Essays on Ecstasy and Effrontery)
In fiction, especially in texts that are framed by a storytelling situation, aporia is a favourite device of narrators to arouse curiosity in their audience, or to emphasize the extraordinary nature of the story they are telling. It is often combined with another figure of rhetoric, "aposiopesis", the incomplete sentence or unfinished utterance, usually indicated on the page by a trail of dots...
David Lodge (The Art of Fiction)
Reader, if thou intendest to go any farther, I would entreat thee to stay here a little. If thou art, as many in this pretending age, a sign or title gazer, and comest into books as Cato into the theatre, to go out again, - thou hast had thy entertainment; farewell!
John Owen (The Death of Christ (Works of John Owen, Volume 10))
means of succeeding in the object we set before us. We must make as it were a fresh start, and before going further define what rhetoric is. Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art. Every other art can instruct or persuade about its own particular subject-matter; for instance, medicine about what is healthy and unhealthy, geometry about the properties of magnitudes, arithmetic about numbers, and the same is true of the other arts and sciences. But rhetoric we look upon as the power of observing the means of persuasion on almost any subject presented to us;
Aristotle (The Art of Rhetoric)
In other words, to see if through these cultural phenomena a new Middle Ages is to take shape, a time of secular mystics, more inclined to monastic withdrawal than to civic participation. We should see how much, as antidote or as antistrophe, the old techniques of reason may apply, the arts of the Trivium, logic, dialectic, rhetoric. As we suspect that anyone who goes on stubbornly practicing them will be accused of impiety.
Umberto Eco (Travels in Hyperreality (Harvest Book))
Now I believe that true lasting change and sustainability--cultural or otherwise--must rely on something more ancient and universal: art--any form that evokes the archetypal imagery that lives deep in the human psyche--can, in words i once heard imparted by the author Terry Tempest Williams, "bypass rhetoric and pierce the heart.
Amy Irvine (Trespass: Living at the Edge of the Promised Land)
You, sir, what are the three kinds of particular rhetoric according to subject matter discussed?” But Phaedrus is prepared. “Forensic, deliberative and epideictic,” he answers calmly. “What are the epideictic techniques?” “The technique of identifying likenesses, the technique of praise, that of encomium and that of amplification.
Robert M. Pirsig (Zen and the Art of Motorcycle Maintenance)
De Quincey compared the two arts of rhetoric, logos and pathos, to rudder and sail. The first guides discourse and the second powers it (Thonssen and Baird, 1948, p. 358). Even
Haddon W. Robinson (The Art and Craft of Biblical Preaching: A Comprehensive Resource for Today's Communicators)
There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.” - Dale Carnegie
Peter Andrei (How to Master Public Speaking: Gain public speaking confidence, defeat public speaking anxiety, and learn 297 tips to public speaking. Master the art of public speaking, communication, and rhetoric.)
Your mindset is determined by whether you have a favorable ratio of abundance-based thoughts to scarcity-based thoughts.
Peter Andrei (How to Master Public Speaking: Gain public speaking confidence, defeat public speaking anxiety, and learn 297 tips to public speaking. Master the art of public speaking, communication, and rhetoric.)
How I fevered to study the seven liberal arts: the trivium of grammar, logic, and rhetoric, and the quadrivium of arithmetic, geometry, astronomy, and music.
Mary Sharratt (Illuminations: A Novel of Hildegard von Bingen)
Ser objeto de la amistad de otro es ser objeto de aprecio por el propio mérito
Aristóteles (The Art of Rhetoric)
When we encounter someone who holds a viewpoint we don’t agree with, we can begin to view their whole existence through the lens of our disagreement with them. Instead of getting to know them and engaging their ideas, we assume that we already know them because we know where they stand on a certain political or religious question. And the degree to which we disagree with them on this question becomes the degree to which we will disrespect and disregard their humanity. They become our cultural enemy with whom we can’t imagine having anything in common. We can’t imagine that they, like us, are people who love their families, walk their dogs, work hard at their jobs, enjoy a good book, and might just be working toward the common good (even if we disagree about what “good” looks like). By separating ourselves into categories of “us” and “them,” we can justify mocking them, misrepresenting their views, and (in extreme cases) condoning violence against them. But “when we engage in dehumanizing rhetoric or promote dehumanizing images,” writes sociologist Brené Brown, “we diminish our own humanity in the process.”6
Hannah Anderson (All That's Good: Recovering the Lost Art of Discernment)
The contemporary world, scientific, technical, and sensualist, sees itself without exit - that is, without God - not because everything there is permitted and, by the way of technology, possible, but because everything there is equal. The unknown is immediately made familiar [...] The enchantment of sites, hyperbole of metaphorical concepts, the artifice of art, exaltation of ceremonies, the magic of solemnities - everywhere is suspected and denounced a theatrical apparatus, a purely rhetorical transcendence, the game. Vanity of vanities: the echo of our own voices, taken for a response to the few prayers that still remain to us; everywhere we have fallen back upon our own feet, as after the ecstasies of a drug. Except the other whom, in all this boredom, we cannot let go.
Emmanuel Levinas
Las penas y lamentos tienen como consecuencia un cierto placer, ya que hay un pesar a causa de la ausencia, pero un placer por el recuerdo, por ver en cierto modo al amado, lo que hacía y cómo era
Aristóteles (The Art of Rhetoric)
It’s a form of amplification, an essential rhetorical tactic that turns up the volume as you speak. In a presentation, you can amplify by layering your points: “Not only do we have this, but we also
Jay Heinrichs (Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion)
También vengarse es placentero, porque es penoso si no lo conseguimos. Así, los que están furiosos sufren extraordinariamente mientras no se han vengado, pero se deleitan con la esperanza de hacerlo
Aristóteles (The Art of Rhetoric)
Let us now turn to their circumstances and their victims. People do wrong, then, when they think that the deed can be done, and can be done by them — which is to say that they think either† (a) they can get away with it, or (b) that if they are caught they will avoid punishment, or (c) that if they are punished the penalty paid by themselves or those they care for will be less than their profits.
Aristotle (The Art of Rhetoric)
[R]esitance is by nature reactive; it is not forward-looking. And anti-Trumpism is not a politics. My worry is that liberals will get so caught up in countering his every move, essentially playing his game, that they will fail to seize -- or even recognize -- the opportunity he has given them. Now that he has destroyed conventional Republicanism and what was left of principled conservatism, the playing field is empty. For the first time in living memory, we liberals have no ideological adversary worthy of the name. So it is crucial that we look beyond Trump. The only adversary left is ourselves. And we have mastered the art of self-sabotage. At a time when we liberals need to speak in a way that convinces people from very different walks of life, in every part of the country, that they share a common destiny and need to stand together, our rhetoric encourages self-righteous narcissism. At a moment when political consciousness and strategizing need to be developed, we are expending our energies on symbolic drama over identity. At a time when it is crucial to direct our efforts into seizing institutional power by winning elections, we dissipate them in expressive movements indifferent to the effects they may have on the voting public. In an age when we need to educate young people to think of themselves as citizens with duties toward each other, we encourage them instead to descend into the rabbit hole of the self. The frustrating truth is that we have no political vision to offer the nation, and we are thinking and speaking and acting in ways guaranteed to prevent one from emerging.
Mark Lilla (The Once and Future Liberal: After Identity Politics)
Moreover, since, in general, all those things which delight us when present usually do so also when we anticipate them or remember them, then even anger is pleasant, as Homer said in describing it as ‘sweeter by far than trickling honey’.* After all, people do not feel anger for those they think beyond the reach of retaliation, nor do they feel anger (or relatively little) for those who have far more power than them.
Aristotle (The Art of Rhetoric)
Dialectic, which is the parent of logic, came itself from rhetoric. Rhetoric is in turn the child of the myths and poetry of ancient Greece. That is so historically, and that is so by any application of common sense. The poetry and the myths are the response of a prehistoric people to the universe around them made on the basis of Quality. It is Quality, not dialectic, which is the generator of everything we know. The
Robert M. Pirsig (Zen and the Art of Motorcycle Maintenance)
But people are most likely to think that they can do wrong without paying the penalty if they are good speakers or men of affairs or have wide experience of litigation, or if they have many friends, or if they are rich.
Aristotle (The Art of Rhetoric)
Frequently repeated action is pleasant because, as we saw, things that are familiar are pleasant. Change is also pleasant, because it restores one’s natural condition. For always doing the same thing creates an excess of one’s normal state. Hence the sentiment: ‘Change is ever sweet.’* That is also why people or things that one meets with only once in a while are pleasant: there is a change from the present, and besides anything that happens only once in a while has the value of being scarce.
Aristotle (The Art of Rhetoric)
SOCRATES: In my opinion then, Gorgias, the whole of which rhetoric is a part is not an art at all, but the habit of a bold and ready wit, which knows how to manage mankind: this habit I sum up under the word ‘flattery’; and it appears to me to have many other parts, one of which is cookery, which may seem to be an art, but, as I maintain, is only an experience or routine and not an art:—another part is rhetoric, and the art of attiring and sophistry are two others: thus there are four branches, and four different things answering to them.
Plato (Plato: The Complete Works)
If, then, there is some end of the things we do, which we desire for its own sake (everything else being desired for the sake of this), and if we do not choose everything for the sake of something else (for at that rate the process would go on to infinity, so that our desire would be empty and vain), clearly this must be the good and the chief good. Will not the knowledge of it, then, have a great influence on life? Shall we not, like archers who have a mark to aim at, be more likely to hit upon what is right? If so, we must try, in outline at least, to determine what it is, and of which of the sciences or capacities it is the object. It would seem to belong to the most authoritative art and that which is most truly the master art. And politics appears to be of this nature; for it is this that ordains which of the sciences should be studied in a state, and which each class of citizens should learn and up to what point they should learn them; and we see even the most highly esteemed of capacities to fall under this, e.g. strategy, economics, rhetoric; now, since politics uses the rest of the sciences, and since, again, it legislates as to what we are to do and what we are to abstain from, the end of this science must include those of the others, so that this end must be the good for man. For even if the end is the same for a single man and for a state, that of the state seems at all events something greater and more complete whether to attain or to preserve; though it is worth while to attain the end merely for one man, it is finer and more godlike to attain it for a nation or for city-states. These, then, are the ends at which our inquiry aims, since it is political science, in one sense of that term.
Aristotle (The Complete Works of Aristotle)
Don’t let Bernard get to you. It’s only performance art, you know. Rhetoric. They used to teach it in ancient times, like PT. It’s not about being right, they had philosophy for that. Rhetoric was their chat show. Bernard’s indignation is a sort of aerobics for when he gets on television.
Tom Stoppard (Arcadia (Faber Drama))
POLUS: And if able to gratify others, must not rhetoric be a fine thing? SOCRATES: What are you saying, Polus? Why do you ask me whether rhetoric is a fine thing or not, when I have not as yet told you what rhetoric is? POLUS: Did I not hear you say that rhetoric was a sort of experience? SOCRATES: Will you, who are so desirous to gratify others, afford a slight gratification to me? POLUS: I will. SOCRATES: Will you ask me, what sort of an art is cookery? POLUS: What sort of an art is cookery? SOCRATES: Not an art at all, Polus. POLUS: What then? SOCRATES: I should say an experience.
Plato (Plato: The Complete Works)
The sense of modernism is often seen in the determination of each of the arts to come as close as possible to its own particular nature, its essence. For instance, lyric poetry rejected anything rhetorical, didactic, embellishing, so as to set flowing the pure fount of poetic fantasy. Painting renounced its documentary, mimetic function, whatever might be expressed by some other medium (for instance, photography). And the novel? It too refuses to exist as illustration of a historical era, as description of society, as defense of an ideology, and instead puts itself exclusively at the service of “what only the novel can say.
Milan Kundera (The Curtain: An Essay in Seven Parts)
Bullshit involves language, statistical figures, data graphics, and other forms of presentation intended to persuade or impress an audience by distracting, overwhelming, or intimidating them with a blatant disregard for truth, logical coherence, or what information is actually being conveyed. The key elements of this definition are that bullshit bears no allegiance to conveying the truth, and that the bullshitter attempts to conceal this fact behind some type of rhetorical veil. Sigmund Freud illustrated the concept about as well as one could imagine in a letter he wrote his fiancée, Martha Bernays, in 1884: So I gave my lecture yesterday.
Carl T. Bergstrom (Calling Bullshit: The Art of Skepticism in a Data-Driven World)
The art of communication, Lincoln advised newcomers to the bar, “is the lawyer’s avenue to the public.” Yet, Lincoln warned, the lawyer must not rely on rhetorical glibness or persuasiveness alone. What is well-spoken must be yoked to what is well-thought. And such thought is the product of great labor, “the drudgery of the law.” Without that labor, without that drudgery, the most eloquent words lack gravity and power. Even “extemporaneous speaking should be practiced and cultivated.” Indeed, “the leading rule for the lawyer, as for the man of every other calling, is diligence. Leave nothing for tomorrow that can be done to-day.” The key to success, he insisted, is “work, work, work.
Doris Kearns Goodwin (Leadership: In Turbulent Times)
With new friendships had come visits to the philosophers and teachers of rhetoric; and, presently, the chance to learn from experts the art of war. He had longed for home and had returned with gladness; but by then he had been received into the mystery of Hellas, forever her initiate. Athens was her altar, almost her self. All he asked of Athens was to restore her glories; her present leaders seemed to him like the Phokians at Delphi, unworthy men who had seized a holy shrine. Deep in his mind moved a knowledge that for Athenians freedom and glory went together; but he was like a man in love, who thinks the strongest trait of the loved one’s nature will be easily changed, as soon as they are married.
Mary Renault (Fire from Heaven (Alexander the Great, #1))
Dialectic, she says, describes the rational discussion between those who hold conflicting positions, to find resolution and deduce the truth through the disciplines of logic and reason. Rhetoric, meanwhile, is the art of persuasion. It makes use of invention, arrangement, delivery and style. Therefore, can the delivery and style of rhetoric take precedence over truth?
Mandy Hager (Heloise)
Merleau-Ponty's painting inhabits the same rhetoric as early cinema: it makes the invisible visible, or rather it makes visibility visible; it forms from the thresholds of the visible and invisible world, an order, mode, or aesthetic of visuality. Not only of the small or fast, but of visibility as such. The visuality of the visible and the invisible is found in the mixture of the body and its world, of your body and your world, all your worlds, all your bodies in this world and all those others. Painting is the process by which the visuality of the visible and invisible is made manifest: "Painting mixes up all our categories in laying out its oneiric universe of carnal essences, of effective likenesses, of mute meanings." Each painting is a universal archive, a picture of the universe, a universal image—and like a dream.
Akira Mizuta Lippit (Atomic Light (Shadow Optics))
BEAUTY. The visionary authority of Childs’s work resides, in part, in its lack of rhetoric. Her strict avoidance of cliché, and of anything that would make the work disjunctive, fragmented. The refusal of humor, self-mockery, flirtation with the audience, cult of personality. The distaste for the exhibitionistic: movement calling attention to itself, isolatable “effects.” Beauty as, first of all, an art of refusal.
Susan Sontag (Where the Stress Falls: Essays)
Do those of you in like Chicago or NYC ever notice how commuters on the train tend to get all quiet and intense when South Side or South Bronx starts to flow past? If you look closely at the faces, you see it’s not depression, not even discomfort; it’s a kind of rigid fascination with the beauty of ruins in which people live but look or love nothing like you, a horizonful of numbly complex vistas in slab-gray and spraypaint-red. Hieroglyphs on walls, people on stoops, hoops w/o nets. White people have always loved to gaze at the ‘real black world,’ preferably at a distance and while moving briskly through, toward business. A view from this remove yields easy abstractions about rap in its role as just the latest ‘black’ music. Like: the less real power a people have, the more they’ll assert hegemony in areas that don’t much matter in any grand scheme. A way to rule in hell: their own vocabulary, syntax, gestures, music, dance; own food; religious rhetoric; social and party customs; that…well-known athletic superiority—the foot-speed, vertical leap—we like them in fields, cotton- or ball-. It’s a Hell we like to look at because it has so clearly been made someone else’s very own….And the exported popular arts! The singing and dancing!…each innovation, new Scene, and genius born of a ‘suffering’ we somehow long to imagine, even as we co-opt, overpay, homogenize, make the best of that suffering song go to stud for our own pale performers.
David Foster Wallace (Signifying Rappers: Rap and Race in the Urban Present)
He singled out aspects of Quality such as unity, vividness, authority, economy, sensitivity, clarity, emphasis, flow, suspense, brilliance, precision, proportion, depth and so on; kept each of these as poorly defined as Quality itself, but demonstrated them by the same class reading techniques. He showed how the aspect of Quality called unity, the hanging-togetherness of a story, could be improved with a technique called an outline. The authority of an argument could be jacked up with a technique called footnotes, which gives authoritative reference. Outlines and footnotes are standard things taught in all freshman composition classes, but now as devices for improving Quality they had a purpose. And if a student turned in a bunch of dumb references or a sloppy outline that showed he was just fulfilling an assignment by rote, he could be told that while his paper may have fulfilled the letter of the assignment it obviously didn’t fulfill the goal of Quality, and was therefore worthless.
Robert M. Pirsig (Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values (Phaedrus, #1))
But people are most likely to think that they can do wrong without paying the penalty if they are good speakers or men of affairs or have wide experience of litigation, or if they have many friends, or if they are rich. Their confidence is greatest if they fall into one of these categories themselves, but otherwise if they count these types among their friends, supporters, or accomplices. For these are the factors that enable them to carry out their crimes, avoid detection, and remain unpunished.
Aristotle (The Art of Rhetoric)
We’re in a period right now where nobody asks any questions about psychology. No one has any feeling for human motivation. No one talks about sexuality in terms of emotional needs and symbolism and the legacy of childhood. Sexuality has been politicized--“Don’t ask any questions!” "No discussion!" “Gay is exactly equivalent to straight!” And thus in this period of psychological blindness or inertness, our art has become dull. There’s nothing interesting being written--in fiction or plays or movies. Everything is boring because of our failure to ask psychological questions. So I say there is a big parallel between Bill Cosby and Bill Clinton--aside from their initials! Young feminists need to understand that this abusive behavior by powerful men signifies their sense that female power is much bigger than they are! These two people, Clinton and Cosby, are emotionally infantile--they're engaged in a war with female power. It has something to do with their early sense of being smothered by female power--and this pathetic, abusive and criminal behavior is the result of their sense of inadequacy. Now, in order to understand that, people would have to read my first book, "Sexual Personae"--which of course is far too complex for the ordinary feminist or academic mind! It’s too complex because it requires a sense of the ambivalence of human life. Everything is not black and white, for heaven's sake! We are formed by all kinds of strange or vague memories from childhood. That kind of understanding is needed to see that Cosby was involved in a symbiotic, push-pull thing with his wife, where he went out and did these awful things to assert his own independence. But for that, he required the women to be inert. He needed them to be dead! Cosby is actually a necrophiliac--a style that was popular in the late Victorian period in the nineteenth-century. It's hard to believe now, but you had men digging up corpses from graveyards, stealing the bodies, hiding them under their beds, and then having sex with them. So that’s exactly what’s happening here: to give a woman a drug, to make her inert, to make her dead is the man saying that I need her to be dead for me to function. She’s too powerful for me as a living woman. And this is what is also going on in those barbaric fraternity orgies, where women are sexually assaulted while lying unconscious. And women don’t understand this! They have no idea why any men would find it arousing to have sex with a young woman who’s passed out at a fraternity house. But it’s necrophilia--this fear and envy of a woman’s power. And it’s the same thing with Bill Clinton: to find the answer, you have to look at his relationship to his flamboyant mother. He felt smothered by her in some way. But let's be clear--I’m not trying to blame the mother! What I’m saying is that male sexuality is extremely complicated, and the formation of male identity is very tentative and sensitive--but feminist rhetoric doesn’t allow for it. This is why women are having so much trouble dealing with men in the feminist era. They don’t understand men, and they demonize men.
Camille Paglia
And that is why I would propose that, in our teaching of the humanities, we should emphasize the enduring creations of the past. The schools should stay as far from contemporary works as possible. Because of the nature of the communications industry, our students have continuous access to the popular arts of their own times - its music, rhetoric, design, literature, architecture. Their knowledge of the form and content of these arts is by no means satisfactory. But their ignorance of the form and content of the art of the past is cavernous.
Neil Postman (Technopoly: The Surrender of Culture to Technology)
Since anything that accords with one’s nature is pleasant and being of the same kind is a natural relationship, then things that are of the same kind and resemble one another also usually please one another. So a human being pleases another human being, a horse a horse, a young man a young man. Hence the proverbs: ‘Youth delights in youth’, ‘Ever like to like’, ‘Beast knows beast’, ‘Birds of a feather flock together’, and so on. Since things that resemble oneself and are of the same kind as oneself are bound to afford one pleasure, and since every individual experiences these things above all in relation to himself, then we are all inevitably to a greater or lesser degree lovers of ourselves, seeing that we stand in these relationships primarily to ourselves. Since we are all lovers of ourselves, we are all bound to find pleasure in things that are our own — our own achievements and words, for instance. That is also why we are usually fond of flatterers, lovers, honour, and our children (who are our own achievements). And it is also pleasant to complete something unfinished, since then it immediately becomes one’s own achievement.
Aristotle (The Art of Rhetoric)
Well," he asked, "whaddya expect?" It was so obviously a rhetorical question that of course I answered it. My truth impulse seemed stronger around this boy,my impulse control way under par. "I would expect you to be dancing." His expression was unreadable in the limited light. "Is that an invitation?" "No. An observation." He shrugged. "Okay. I needed a break. It was either keep an eye on Chase while he pukes up a fifth of cheap rum in the guys' bathroom or follow the girls into the ladies' room." I almost smiled and told him about Willing's bathrooms and me. Instead, some truly horrific and irresistible impulse had me announcing, "Amanda looks really pretty tonight." "So do you." Bizarrely, I felt my breath catch in my chest, and for a long, awful second, I thought I might cry. I gripped the top of my pad tightly, concentrated on the spiral metal binding where it dug into my skin. "It's a cool costume," he said. "Water nymph?" "Sea goddess," I answered quietly. "Roman." "Hmm." Alex was staring out toward the garden now,looking so at ease that I went from pretzel to knot. Could it really be that easy for him? To say things like he did without thinking? Without meaning them at all? "Too many mermaids tonight. Not that I have anything against mermaids.Mermaids are hot. I mean,you saw my drawing." I nodded. "You know," he went on, "that day in the hall,you compared my stuff to two Japanese artists-" I nodded again,even though he was looking out into the darkened gardens now and not at me. "Suzuki Harunobu and Utagawa Kuniyoshi. They were eighteenth and nineteeth-century woodblock print masters-" "Ella," he interrupted. "I know who they are." "Oh." "In fact, I have a couple original Kuniyoshi prints." "Oh.Wow.Wow.
Melissa Jensen (The Fine Art of Truth or Dare)
You do not need to be temperamental or upset to be a novelist. Don’t embrace the tortured artist rhetoric that any life difficulties might serve to benefit and enhance your writing. That’s damaging. Counterintuitive. Writing can be so incredibly lonely, and when you’re alone with your thoughts for long enough to produce a hundred thousand words of your own headspace, it can be scary. Suffering is not good for your art. Mental health care is. So talk to someone other than your future readers about the problems you are facing. Someone you know and trust. There is no shame in asking for help.
Bryant A. Loney
The dignity and energy of the Roman character, conspicuous in war and in politics, were not easily tamed and adjusted to the arts of industry and literature. The degenerate and pliant Greeks, on the contrary, excelled in the handicraft and polite professions. We learn from the vigorous invective of Juvenal that they were the most useful and capable of servants, whether as pimps or professors of rhetoric. Obsequious, dextrous and ready, the versatile Greeks monopolized the business of teaching, publishing and manufacturing in the Roman Empire, allowing their masters ample leisure for the service of the State, in the Senate or on the field.
The Richmond Enquirer 1850s
SOCRATES: Whether the rhetorician is or not inferior on this account is a question which we will hereafter examine if the enquiry is likely to be of any service to us; but I would rather begin by asking, whether he is or is not as ignorant of the just and unjust, base and honourable, good and evil, as he is of medicine and the other arts; I mean to say, does he really know anything of what is good and evil, base or honourable, just or unjust in them; or has he only a way with the ignorant of persuading them that he not knowing is to be esteemed to know more about these things than some one else who knows? Or must the pupil know these things and come to you knowing them before he can acquire the art of rhetoric?
Plato (Plato: The Complete Works)
FV: Hasn't all art, in a way, submitted to words - reduced itself to the literary...admitted its failure through all the catalogues and criticism, monographs and manifestos — ML: Explanations? FV: Exactly. All the artistry, now, seems expended in the rhetoric and sophistry used to differentiate, to justify its own existence now that so little is left to do. And who's to say how much of it ever needed doing in the first place? [...] Nothing's been done here but the re-writing of rules, in denial that the game was already won, long ago, by the likes of Duchamp, Arp, or Malevich. I mean, what's more, or, what's less to be said than a single black square? ML: Well, a triangle has fewer sides, I suppose. FV: Then a circle, a line, a dot. The rest is academic; obvious variations on an unnecessary theme, until you're left with just an empty canvas - which I'm sure has been done, too. ML: Franz Kline, wasn't it? Or, Yves Klein - didn't he once exhibit a completely empty gallery? No canvases at all. FV: I guess, from there, to not exhibit anything - to do absolutely nothing at all - would be the next "conceptual" act; the ultimate multimedia performance, where all artforms converge in negation and silence. And someone's probably already put their signature to that, as well. But even this should be too much, to involve an artist, a name. Surely nothing, done by no-one, is the greatest possible artistic achievement. Yet, that too has been done. Long, long ago. Before the very first artists ever walked the earth.
Mort W. Lumsden (Citations: A Brief Anthology)
But people are most likely to think that they can do wrong without paying the penalty if they are good speakers or men of affairs or have wide experience of litigation, or if they have many friends, or if they are rich. Their confidence is greatest if they fall into one of these categories themselves, but otherwise if they count these types among their friends, supporters, or accomplices. For these are the factors that enable them to carry out their crimes, avoid detection, and remain unpunished. Their confidence is also high if they are on good terms with the victims of their wrongdoing or with the judges. For friends take no precautions against being wronged by friends and would rather make up with them than prosecute; and judges are biased in favour of their friends, and either let them off scot-free or give them an exiguous penalty.
Aristotle (The Art of Rhetoric)
Trump doesn’t happen in a country where things are going well. People give in to their baser instincts when they lose faith in the future. The pessimism and anger necessary for this situation has been building for a generation, and not all on one side. A significant number of Trump voters voted for Obama eight years ago. A lot of those were in rust-belt states that proved critical to his election. What happened there? Trump also polled 2–1 among veterans, despite his own horrific record of deferments and his insulting of every vet from John McCain to Humayun Khan. Was it possible that his rhetoric about ending “our current policy of regime change” resonated with recently returned vets? The data said yes. It may not have been decisive, but it likely was one of many factors. It was also common sense, because this was one of his main themes on the campaign trail—Trump clearly smelled those veteran votes. The Trump phenomenon was also about a political and media taboo: class. When the liberal arts grads who mostly populate the media think about class, we tend to think in terms of the heroic worker, or whatever Marx-inspired cliché they taught us in college. Because of this, most pundits scoff at class, because when they look at Trump crowds, they don’t see Norma Rae or Matewan. Instead, they see Married with Children, a bunch of tacky mall-goers who gobble up crap movies and, incidentally, hate the noble political press. Our take on Trump voters was closer to Orwell than Marx: “In reality very little was known about the proles. It was not necessary to know much.” Beyond the utility that calling everything racism had for both party establishments, it was good for that other sector, the news media.
Matt Taibbi (Hate Inc.: Why Today’s Media Makes Us Despise One Another)
This is what the art of memory was ultimately most useful for. It was not merely a tool for recording but also a tool of invention and composition. “The realization that composing depended on a well-furnished and securely available memory formed the basis of rhetorical education in antiquity,” writes Mary Carruthers. Brains were as organized as modern filing cabinets, with important facts, quotations, and ideas stuffed into neat mnemonic cubbyholes, where they would never go missing, and where they could be recombined and strung together on the fly. The goal of training one’s memory was to develop the capacity to leap from topic to topic and make new connections between old ideas. “As an art, memory was most importantly associated in the Middle Ages with composition, not simply with retention,” argues Carruthers. “Those who practiced the crafts of memory used them—as all crafts are used—to make new things: prayers, meditations, sermons, pictures, hymns, stories, and poems.
Joshua Foer (Moonwalking with Einstein: The Art and Science of Remembering Everything)
The earliest memory treatises described two types of recollection: memoria rerum and memoria verborum, memory for things and memory for words. When approaching a text or a speech, one could try to remember the gist, or one could try to remember verbatim. The Roman rhetoric teacher Quintilian looked down on memoria verborum on the grounds that creating such a vast number of images was not only inefficient, since it would require a gargantuan memory palace, but also unstable. If your memory for a speech hinged on knowing every word, then not only did you have a lot more to remember, but if you forgot a single word, you could end up trapped in a room of your memory palace staring at a blank wall, lost and unable to move on. Cicero agreed that the best way to memorize a speech is point by point, not word by word, by employing memoria rerum. In his De Oratore, he suggests that an orator delivering a speech should make one image for each major topic he wants to cover, and place each of those images at a locus. Indeed, the word “topic” comes from the Greek word topos, or place. (The phrase “in the first place” is a vestige from the art of memory.)
Joshua Foer (Moonwalking with Einstein: The Art and Science of Remembering Everything)
Oh,Ella. I wish you'd had a better time at the ball." "Fuhgeddaboudit," I muttered. Greaseball. Freddy. Freak. "It's not like she and I were ever going to be BFFs." "I wasn't just referring to Amanda." Of course he wasn't. "I'll try," I moaned into the crook of my elbow. "Oh, Lord.I'll try to carry on." "That sounds rather dramatic, even for you." "It's Styx," I told him. "After your time, before mine. I don't know all the words,but those work for the moment. And for the record, I'm being ironic, not dramatic." "If you say so." I ignored him. "I have had my last flutter over Alex Bainbridge. I mean it. Frankie was right.How many signs do I need that we are never, ever going to have...anything...before I get it? Obviously, it doesn't matter that we realte to the same schizo seventies songs. Or that we can discuss antique Japanese woodblock prints. Or that when he sits next to me, he kinda takes my breath away. You would think that would count for a lot,wouldn't you?" Edward gets the concept of rhetorical questions, so I went on. "I wouldn't even want to hazard a guess about what makes Amanda's pulse go all skittery, but I would bet anything it's not Alex. And he's still with her. He doesn't belong with her, but apparently he feels he belongs to her. Explain that,please." "Oh,Ella.We men are not always the best at looking beyond the...er..." "Boobs,Edward. You can say it. Amanda Alstead has boobs and blonda hair. Beyond that, I can't see a single thing that's special about her." "Because there isn't a single thing. Beyond the...er, obvious. You,on the other hand,are a creature of infinite charms. Shall I list them alphabetically or from the top down?" I scowled up at him. "Y'know, you are beginning to sound a little too much like Frankie and Sadie,my deluded Greek chorus." "yes,well,I rather thought that's what friends are for." "You're not supposed to be my friend," I muttered. "You're supposed to be my Prince Charming." "Ahem." Edward's sculpted lips compressed into a grim line. "Have you looked at me lately? I am supposed to be startling and even a bit scary." "Nope.Neither." I rested my chin on my forearm. "To me,you are perfect. You are loyal and reliable and completely lacking in surprises." "That is a good thing?" "Absolutely," I said. "It's an excellent thing.I don't want any more surprises, over." "Hardly an admirable goal,that." "Maybe not," I agreed, "but pleasant. Among all the other bizarreness tonight, I found something new to be afraid of. Evil girlfriends." "Now,Ella. You can't go on being afraid forever." "Oh,yes,I can. As far as Amanda Alstead is concerned, I can." Edward tilted his head and studied me for a moment. He looked annoyed. "Why do you insist on having these conversations with me when you ignore everything I have to say?" It was a pretty good question. "Fine." I sat up straight and folded my hands in my lap. Home Truth time. "Go ahead. On this night when we celebrate the mysteries of life and death..Say something profound, something startling." There was a long silence. Then, "Boo," Edward said. "Thank you,Mr. Willing." "Don't mention it, Miss Marino. I am yours to command.
Melissa Jensen (The Fine Art of Truth or Dare)
While I was intent on improving my language, I met with an English grammar (I think it was Greenwood's), at the end of which there were two little sketches of the arts of rhetoric and logic, the latter finishing with a specimen of a dispute in the Socratic method; and soon after I procur'd Xenophon's Memorable Things of Socrates, wherein there are many instances of the same method. I was charm'd with it, adopted it, dropt my abrupt contradiction and positive argumentation, and put on the humble inquirer and doubter. And being then, from reading Shaftesbury and Collins, become a real doubter in many points of our religious doctrine, I found this method safest for myself and very embarrassing to those against whom I used it; therefore I took a delight in it, practis'd it continually, and grew very artful and expert in drawing people, even of superior knowledge, into concessions, the consequences of which they did not foresee, entangling them in difficulties out of which they could not extricate themselves, and so obtaining victories that neither myself nor my cause always deserved. I continu'd this method some few years, but gradually left it, retaining only the habit of expressing myself in terms of modest diffidence; never using, when I advanced any thing that may possibly be disputed, the words certainly, undoubtedly, or any others that give the air of positiveness to an opinion; but rather say, I conceive or apprehend a thing to be so and so; it appears to me, or I should think it so or so, for such and such reasons; or I imagine it to be so; or it is so, if I am not mistaken. This habit, I believe, has been of great advantage to me when I have had occasion to inculcate my opinions, and persuade men into measures that I have been from time to time engag'd in promoting; and, as the chief ends of conversation are to inform or to be informed, to please or to persuade, I wish well-meaning, sensible men would not lessen their power of doing good by a positive, assuming manner, that seldom fails to disgust, tends to create opposition, and to defeat every one of those purposes for which speech was given to us, to wit, giving or receiving information or pleasure. For, if you would inform, a positive and dogmatical manner in advancing your sentiments may provoke contradiction and prevent a candid attention. If you wish information and improvement from the knowledge of others, and yet at the same time express yourself as firmly fix'd in your present opinions, modest, sensible men, who do not love disputation, will probably leave you undisturbed in the possession of your error. And by such a manner, you can seldom hope to recommend yourself in pleasing your hearers, or to persuade those whose concurrence you desire. Pope says, judiciously:           "Men should be taught as if you taught them not,           And things unknown propos'd as things forgot;" farther recommending to us "To speak, tho' sure, with seeming diffidence." And he might have coupled with this line that which he has coupled with another, I think, less properly, "For want of modesty is want of sense." If you ask, Why less properly? I must repeat the lines,           "Immodest words admit of no defense,           For want of modesty is want of sense." Now, is not want of sense (where a man is so unfortunate as to want it) some apology for his want of modesty? and would not the lines stand more justly thus?           "Immodest words admit but this defense,           That want of modesty is want of sense." This, however, I should submit to better judgments.
Benjamin Franklin (The Autobiography of Benjamin Franklin)