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This is my self-assessment that I wrote in my performance review that year: Overall, my performance was dreadful in 2006. In Unbox, our launch was poorly received, partly due to DRM [digital rights management] and licensing issues that restrict content usage, and selection, partly due to bad product choices we made for consumers (erring on the side of quality over download speed) and partly due to engineering defects. In any case, I didn’t manage these issues appropriately and the result was a weak launch with weak consumer response and negative press reaction. Net my performance versus goals can be summarized by a poor execution percentage in terms of projects completed and the main project that is complete (Unbox Video) is not a compelling customer experience (yet) and the rate of sales is pitiful. I think a grade of ‘D’ for my performance vs. goals would be generous.
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Colin Bryar (Working Backwards: Insights, Stories, and Secrets from Inside Amazon)