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A shame culture is one in which the source of moral sanctions and authority is perceived to reside in other people, in their ridicule, criticism, or contempt (so that one is shamed in other people's eyes). The feeling of shame actually occurs in oneself, of course, and can occur when one is alone, but it characteristically perceived as something that occurs before an audience, an external judge in whose eyes (and by comparison with whom) one appears weak, failed, foolish, incompetent, ridiculous, rejected, inferior, contemptible — in short, shameful. Thus, shame motivates concealment of those traits in oneself of which one is ashamed, since shame is only intensified by exposure to others.
A guilt culture is one in which the source of moral sanctions and authority is oneself, one's own internalized conscience and the moral law one imposes on oneself, violation of which leaves one feeling guilty and sinful in one's own eyes. By contrast with shame, the feeling of guilt or sin is actually relieved by exposure, which is why guilt cultures institutionalize the practice of confession of sins. This is understandable, since the person who feels guilty perceives his sin (evil) as being "inside" himself, so to speak, so letting it "out" through confession can feel like draining a moral abscess, bringing a relief of painful pressure.
But why would the perceived source of moral sanctions and disapproval affect either the likelihood or the direction of violent impulses? The answer, I believe, is that what the feeling of shame motivates most directly is the wish to eliminate the feeling of shame, since it is a very painful feeling; and since shame is seen as emanating from other people, that can be done most directly by eliminating other people. It is true that one could also eliminate the feeling of shame, at lower cost to oneself and others, by means of achievements of which one could feel proud, and which would elicit approval, admiration, respect and honors from others. But that is not always possible, and when it is not, eliminating others may be seen as the only alternative.
What the feeling of guilt motivates, correspondingly, is the wish to eliminate the feeling of guilt, since it is a very painful feeling; and since the feeling of guilt emanates from the self, the only way to eliminate it may be by eliminating the self (as in suicide, or by provoking or passively submitting to martyrdom). Another way to understand why shame motivates anger and violence toward others, and why guilt directs those same feelings and behaviors toward the self, is to remember that in a shame ethic the worse evil is shame, the source of which is perceived as other people (the audience in whose "evil eyes" one is shamed). Therefore evil resides in other people, and to the degree that one feels shame, it is other people who deserve punishment.
Punishing others alleviates feelings of shame because it replaces the image of oneself as a weak, passive, helpless, and therefore shameful victim of their punishment (i.e. their shaming) with the contrasting image of oneself as powerful, active, self-reliant, and therefore admirable, and unshameable.
In a guilt ethic, by contrast, the worst evil is to be guilty or sinful, and guilt and sin (to the degree that one feels guilty and sinful) are perceived as residing within oneself. Thus, people who feel guilty see themselves as deserving punishment. And receiving punishment, whether from oneself or from others, relieves guilt by expiating it. Indeed, that is the purpose of punishment, both in the criminal law (in which punishment is the means by which the criminal "pays his debt" to society and thus discharges his guilt) and in the religious sacrament of penance (the self-punishment by which the sinner expiates his sins, that is, relieves his guilt-feelings). Thus, whereas punishment intensifies feelings of shame, it relieves feelings of guilt.
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