Research Paper Quotes

He found a set of encyclopedias—like Wikipedia, but paper and very bulky.

A good expository paper will benefit far more people than most research papers. A good text is worth a thousand of the usual trifles that appear in research journals.

I don't have a problem with guilt about money. The way I see it is that my money represents an enormous number of claim checks on society. It's like I have these little pieces of paper that I can turn into consumption. If I wanted to, I could hire 10,000 people to do nothing but paint my picture every day for the rest of my life. And the GDP would go up. But the utility of the product would be zilch, and I would be keeping those 10,000 people from doing AIDS research, or teaching, or nursing. I don't do that though. I don't use very many of those claim checks. There's nothing material I want very much. And I'm going to give virtually all of those claim checks to charity when my wife and I die.

On my first day in London I made an early start. Reaching the Public Record Office not much after ten, I soon secured the papers I needed for my research and settled in my place. I became, as is the way of the scholar, so deeply absorbed as to lose all consciousness of my surroundings or of the passage of time. When at last I came to myself, it was almost eleven and I was quite exhausted: I knew I could not prudently continue without refreshment.

In the 1890s, when Freud was in the dawn of his career, he was struck by how many of his female patients were revealing childhood incest victimization to him. Freud concluded that child sexual abuse was one of the major causes of emotional disturbances in adult women and wrote a brilliant and humane paper called “The Aetiology of Hysteria.” However, rather than receiving acclaim from his colleagues for his ground-breaking insights, Freud met with scorn. He was ridiculed for believing that men of excellent reputation (most of his patients came from upstanding homes) could be perpetrators of incest. Within a few years, Freud buckled under this heavy pressure and recanted his conclusions. In their place he proposed the “Oedipus complex,” which became the foundation of modern psychology. According to this theory any young girl actually desires sexual contact with her father, because she wants to compete with her mother to be the most special person in his life. Freud used this construct to conclude that the episodes of incestuous abuse his clients had revealed to him had never taken place; they were simply fantasies of events the women had wished for when they were children and that the women had come to believe were real. This construct started a hundred-year history in the mental health field of blaming victims for the abuse perpetrated on them and outright discrediting of women’s and children’s reports of mistreatment by men. Once abuse was denied in this way, the stage was set for some psychologists to take the view that any violent or sexually exploitative behaviors that couldn’t be denied—because they were simply too obvious—should be considered mutually caused. Psychological literature is thus full of descriptions of young children who “seduce” adults into sexual encounters and of women whose “provocative” behavior causes men to become violent or sexually assaultive toward them. I wish I could say that these theories have long since lost their influence, but I can’t. A psychologist who is currently one of the most influential professionals nationally in the field of custody disputes writes that women provoke men’s violence by “resisting their control” or by “attempting to leave.” She promotes the Oedipus complex theory, including the claim that girls wish for sexual contact with their fathers. In her writing she makes the observation that young girls are often involved in “mutually seductive” relationships with their violent fathers, and it is on the basis of such “research” that some courts have set their protocols. The Freudian legacy thus remains strong.

It even has a name. It’s called WEIRD research: white, educated, industrialized, rich, and democratic. And most published social research papers are WEIRD.1

In the digital world, we have gained access to various online survey tools. Online surveys are replacing the old form of pen and paper surveys because of their ease and convenience.

You can tell if a discipline is BS if the degree depends severely on the prestige of the school granting it. I remember when I applied to MBA programs being told that anything outside the top ten or twenty would be a waste of time. On the other hand a degree in mathematics is much less dependent on the school (conditional on being above a certain level, so the heuristic would apply to the difference between top ten and top two thousand schools). The same applies to research papers. In math and physics, a result posted on the repository site arXiv (with a minimum hurdle) is fine. In low-quality fields like academic finance (where papers are usually some form of complicated storytelling), the “prestige” of the journal is the sole criterion.

life expectancy among working-class white Americans had been decreasing since the early 2000s. In modern history the only obvious parallel was with Russia in the desperate aftermath of the fall of the Soviet Union. One journalistic essay and academic research paper after another confirmed the disaster, until the narrative was capped in 2015 by Anne Case and Angus Deaton’s famous account of “deaths of despair.

His research led him to one overwhelming conclusion, published in a seminal paper in 1975: big cities nurture subcultures much more effectively than suburbs or small towns.

76. David Hume – Treatise on Human Nature; Essays Moral and Political; An Enquiry Concerning Human Understanding 77. Jean-Jacques Rousseau – On the Origin of Inequality; On the Political Economy; Emile – or, On Education, The Social Contract 78. Laurence Sterne – Tristram Shandy; A Sentimental Journey through France and Italy 79. Adam Smith – The Theory of Moral Sentiments; The Wealth of Nations 80. Immanuel Kant – Critique of Pure Reason; Fundamental Principles of the Metaphysics of Morals; Critique of Practical Reason; The Science of Right; Critique of Judgment; Perpetual Peace 81. Edward Gibbon – The Decline and Fall of the Roman Empire; Autobiography 82. James Boswell – Journal; Life of Samuel Johnson, Ll.D. 83. Antoine Laurent Lavoisier – Traité Élémentaire de Chimie (Elements of Chemistry) 84. Alexander Hamilton, John Jay, and James Madison – Federalist Papers 85. Jeremy Bentham – Introduction to the Principles of Morals and Legislation; Theory of Fictions 86. Johann Wolfgang von Goethe – Faust; Poetry and Truth 87. Jean Baptiste Joseph Fourier – Analytical Theory of Heat 88. Georg Wilhelm Friedrich Hegel – Phenomenology of Spirit; Philosophy of Right; Lectures on the Philosophy of History 89. William Wordsworth – Poems 90. Samuel Taylor Coleridge – Poems; Biographia Literaria 91. Jane Austen – Pride and Prejudice; Emma 92. Carl von Clausewitz – On War 93. Stendhal – The Red and the Black; The Charterhouse of Parma; On Love 94. Lord Byron – Don Juan 95. Arthur Schopenhauer – Studies in Pessimism 96. Michael Faraday – Chemical History of a Candle; Experimental Researches in Electricity 97. Charles Lyell – Principles of Geology 98. Auguste Comte – The Positive Philosophy 99. Honoré de Balzac – Père Goriot; Eugenie Grandet 100. Ralph Waldo Emerson – Representative Men; Essays; Journal 101. Nathaniel Hawthorne – The Scarlet Letter 102. Alexis de Tocqueville – Democracy in America 103. John Stuart Mill – A System of Logic; On Liberty; Representative Government; Utilitarianism; The Subjection of Women; Autobiography 104. Charles Darwin – The Origin of Species; The Descent of Man; Autobiography 105. Charles Dickens – Pickwick Papers; David Copperfield; Hard Times 106. Claude Bernard – Introduction to the Study of Experimental Medicine 107. Henry David Thoreau – Civil Disobedience; Walden 108. Karl Marx – Capital; Communist Manifesto 109. George Eliot – Adam Bede; Middlemarch 110. Herman Melville – Moby-Dick; Billy Budd 111. Fyodor Dostoevsky – Crime and Punishment; The Idiot; The Brothers Karamazov 112. Gustave Flaubert – Madame Bovary; Three Stories 113. Henrik Ibsen – Plays 114. Leo Tolstoy – War and Peace; Anna Karenina; What is Art?; Twenty-Three Tales 115. Mark Twain – The Adventures of Huckleberry Finn; The Mysterious Stranger 116. William James – The Principles of Psychology; The Varieties of Religious Experience; Pragmatism; Essays in Radical Empiricism 117. Henry James – The American; The Ambassadors 118. Friedrich Wilhelm Nietzsche – Thus Spoke Zarathustra; Beyond Good and Evil; The Genealogy of Morals;The Will to Power 119. Jules Henri Poincaré – Science and Hypothesis; Science and Method 120. Sigmund Freud – The Interpretation of Dreams; Introductory Lectures on Psychoanalysis; Civilization and Its Discontents; New Introductory Lectures on Psychoanalysis 121. George Bernard Shaw – Plays and Prefaces

What interests me in all these papers is not Susan Burling Ward, the novelist and illustrator, and not Oliver Ward the engineer, and not the West they spend their lives in. What really interests me is how two such unlike particles clung together, and under what strains, rolling downhill into their future until they reached the angle of repose where I knew them. That's where the interest is. That's where the meaning will be if I find any.

[T]he problem of demarcation between science and pseudoscience is not a pseudo-problem of armchair philosophers: it has grave ethical and political implications.

The above research paper concludes that “effects of testosterone on neurons will have long term effects on brain function.”[261]. Mercury affects the production of testosterone[262][263].

2019, a team of economists from Notre Dame, Boston University, and the National Bureau of Economic Research published a dense research paper on the timing of the “rapid rise in the heroin death rate” in the years since 2010. The title of the paper was “How the Reformulation of OxyContin Ignited the Heroin Epidemic.

A separate, international team analyzed more than a half million research articles, and classified a paper as “novel” if it cited two other journals that had never before appeared together. Just one in ten papers made a new combination, and only one in twenty made multiple new combinations. The group tracked the impact of research papers over time. They saw that papers with new knowledge combinations were more likely to be published in less prestigious journals, and also much more likely to be ignored upon publication. They got off to a slow start in the world, but after three years, the papers with new knowledge combos surpassed the conventional papers, and began accumulating more citations from other scientists. Fifteen years after publication, studies that made multiple new knowledge combinations were way more likely to be in the top 1 percent of most-cited papers. To recap: work that builds bridges between disparate pieces of knowledge is less likely to be funded, less likely to appear in famous journals, more likely to be ignored upon publication, and then more likely in the long run to be a smash hit in the library of human knowledge. •

I, on the other hand, am best friends with Wikipedia.' 'You know that site is woefully inaccurate a lot of the time, right? Because anyone can change the information.' 'Yep. I'm the girl changing the information to make it woefully inaccurate.' 'So half the high schoolers around the country have you to thank for their failing grades on research papers.' 'Yes, sir. I'm practically a celebrity. Or I would be if it wasn't anonymous.

You'll find that historical research is extremely soothing. When you spend all day among old papers, the people come alive for you, and you begin to see the present through different eyes. You'll see. You view young people knowing that this is only one moment in time and it's passing very quickly. It's comforting. You begin to understand that time is no more than a trick of the mind; some days I'm convinced that my young self is still here, somewhere, just walking down a different street." Anne

I do not employ researchers, nor did I conduct any primary research using the Internet. I need physical contact with my sources, and there's only one way to get it. To me every trip to a library or archive is like a small detective story. There are always little moments on such trips when the past flares to life, like a match in the darkness. On one such visit to the Chicago Historical Society, I found the actual notes that Prendergast sent to Alfred Trude. I saw how deeply the pencil dug into the paper.

Anytime I talk about my work informally, I inevitably encounter someone who wants to know why addicts become addicts. They use words like “will” and “choice,” and they end by saying, “Don’t you think there’s more to it than the brain?” They are skeptical of the rhetoric of addiction as disease, something akin to high blood pressure or diabetes, and I get that. What they’re really saying is that they may have partied in high school and college but look at them now. Look how strong-willed they are, how many good choices they’ve made. They want reassurances. They want to believe that they have been loved enough and have raised their children well enough that the things that I research will never, ever touch their own lives. I understand this impulse. I, too, have spent years creating my little moat of good deeds in an attempt to protect the castle of myself. I don’t want to be dismissed the way that Nana was once dismissed. I know that it’s easier to say Their kind does seem to have a taste for drugs, easier to write all addicts off as bad and weak-willed people, than it is to look closely at the nature of their suffering. I do it too, sometimes. I judge. I walk around with my chest puffed out, making sure hat everyone knows about my Harvard and Stanford degrees, as if those things encapsulate me, and when I do so, I give in to the same facile, lazy thinking that characterizes those who think of addicts as horrible people. It’s just that I’m standing on the other side of the moat. What I can say for certain is that there is no case study in the world that could capture the whole animal of my brother, that could show how smart and kind and generous he was, how much he wanted to get better, how much he wanted to live. Forget for a moment what he looked like on paper, and instead see him as he was in all of his glory, in all of his beauty. It’s true that for years before he died, I would look at his face and think, What a pity, what a waste. But the waste was my own, the waste was what I missed out on whenever I looked at him and saw just his addiction.

Dot had discovered in herself a keen interest in diligent research of nice calm paper records, which never wept or ran away or turned nasty.

Communism looked good on paper, you know' — but how many people who say that even know what communism looks like on paper?

In one of the most cited research papers in psychology,1 George A. Miller persuasively put forth the idea that we can process only about seven pieces of information in our conscious mind at any given moment. In other words, we are easily overwhelmed.

Lockwood stepped aside, his boots crunching across the salt, to stand and study the paper beneath the light. No such luck with George; he came in close, his eyes bulging so much behind his spectacles, they almost pressed against the glass. 'I can't *believe* you did that, Lucy. You're crazy! *Purposefully* freeing a ghost!' 'It was an experiment,' I said. 'Why are you complaining? You're always messing about with that stupid jar of yours.' 'There's no comparison. I keep that ghost *in* in the jar. Anyway, it's scientific research. I do it under carefully controlled conditions.' 'Carefully controlled? I found it in the bathtub the other day!' 'That's right. I was testing the ghost's reaction to heat.' 'And to bubble bath? There were bubbles all over the jar. You put some nice soapy fragrance in that water, and...' I stared at him. 'Do you get in the tub with it, George?' His face flushed. 'No, I do not. Not as a rule. I - I was saving time. I was just getting in myself when it occurred to me I could do a useful experiment about the resistance of ectoplasm to warmth. I wanted to see if it would contract...' He waved his hands wildly in the air. 'Wait! Why am I explaining myself to *you*? You just unleashed a ghost in our house!

Griffin took one step toward the big desk and swiped his arms across the entire top. Pens, papers, books, a small marbel bust, and an ink well all crashed to the floor. Griffin leaned across the desk, his arms braced on the now-clear top, and stared into Wakefield's outraged eyes. "We seem to be under a confusion of communication. I did not come here to ask for your sisters hand. I came to tell you I will marry Hero, with or without your permission Your Grace. She has lain with me more than once. She may very well be carrying my child. And if you think I'll give up her or our babe, you have not done nearly enough research into my character or history." Griffin pushed himself off the desk before the other man could utter a word and storde out the door.

Another of Mack’s patients says that the aliens have been taking eggs from her since she was sexually mature, and that her reproductive system baffles her gynecologist. Is it baffling enough to write the case up and submit a research paper to The New England Journal of Medicine? Apparently it’s not that baffling.

Nothing is long ago in an archive, my dear. In the records we treat the dead as same as the living.
that’s the whole point of keeping papers. It doesn’t matter if it’s a hundred years or only a few weeks. It’s all filed away, fresh as the day it went under the covers.

Just don’t end up with the tail wagging the dog; remember that you are writing a novel, not a research paper. The story always comes first.

No, with my research paper, smart-ass,” Alex says, gesturing dramatically at his piles of notes. “I’ve been working on it for Roman Political Thought all week.

Writing a novel is like making soup. The base is a broth we make up wholesale—for instance, I have one child, not five, and am not only not a doctor but, in fact, am made woozy by paper cuts. Then, to that entirely made-up broth, we add a sprinkling of research, some chunks of childhood memories, a handful of sautéed morsels overheard at the playground, a few diced bits we weren’t planning on but turned out to need for depth of flavor, and some finely chopped pieces of our own lives. Simmer until all the disparate parts mellow and blend but still enhance and augment one another. This is how you cook a novel. Some made up, some real life, all true.

I really love folklore. I had read a lot of faerie folklore that informed the books I wrote. I also really love vampire folklore; my eighth grade research paper was on [it]. [With this project,] it was really helpful to think about the way you can use language. When you're writing about faeries, you can't call anyone "fey"; there are certain words that become forbidden because they're actualized in what faeries do. When you write about vampires, you could think the same way about things like the word "red" or "hunger"--it's interesting to think of the ways that the words have double meanings, or different meanings that shifted.

Sarah DiMuccio, an American researcher and PhD student at New York University, published a paper in Psychology of Men & Masculinity that offered a simple, cultural definition of that type of manhood that stuck with me. Comparing the Danish idea of masculinity with the American one, she found that the major difference between them was that in Denmark, men said to 'be a man' meant not being a boy. American men said that to 'be a man' was to not be a woman. That is, Niobe Way says, where all the trouble starts. If being 'feminine' is the opposite of being a man, then many qualities that Americans associate with women (such as empathy, which shows up in boys as well as girls) are not just frowned upon, but destroyed in boyhood. 'You're only a man by not being a woman,' Way told me. 'That's basing someone's humanness on someone else's dehumanization.

Digital vegetables can be a healthy use of screens (researching a term paper), while digital candy (Minecraft, Candy Crush) are hyperarousing and dopamine-activating digital stimulants without any ostensible 'health benefit'.

The year before, I’d been so anxious to do research in the Old South Collections. The archives had fascinated me. Made me happy for the first time in my socially awkward life. But there was a catch when you did research on slavery: you couldn’t only focus on the parts you wanted. You had to wade through everything, in order to get to the documents you needed. You had to look at the slave auctions and whippings. The casual cruelty that indicated the white men who’d owned Black folks didn’t consider them human beings. When I began doing research in the Pinchard family papers, I wasn’t reading about strangers anymore. These were my own ancestors, Black and white. Samuel Pinchard was the great-grandfather of Uncle Root and Dear Pearl.

Translators need a lot of skills besides fluency in at least two languages; translators need to be excellent writers in their native language and need to be interested in and skilled at terminology research using both paper dictionaries and the Internet.

Sex differences in the brain are irresistible to those looking to explain stereotypic differences between men and women,” she told reporters when her paper came out. “They often make a big splash, in spite of being based on small samples. But as we explore multiple data sets and are able to coalesce very large samples of males and females, we find these differences often disappear or are trivial.

While doing research, I read an article from an 1884 El Paso Daily Times, which reported that a white railroad worker was on trial for the murder of an unnamed Chinese man. The case was ultimately dismissed. The judge, Roy Bean, cited that Texas law, while prohibiting the murder of human beings, defined a human only as White, African American, or Mexican. The nameless yellow body was not considered human because it did not fit in a slot on a piece of paper. Sometimes you are erased before you are given the choice of stating who you are.

The "old school" of wastewater treatment, still embraced by most government regulators and many academics, considers water to be a vehicle for the routine transfer of waste from on place to another. It also considers the accompanying organic material to be of little or no value. The "new school", on the other hand, sees water as a dwindling, precious resource that should not be polluted with waste; organic materials are seen as resources that should be constructively recycled. My research for this chapter included reviewing hundreds of research papers on alternative wastewater systems. I was amazed at the incredible amount of time and money that has gone into studying how to clean the water we have polluted with human excrement. In all of the research papers, without exception, the idea that we should simply stop defecating in water was never suggested.

Most of us would rather read than write. There is always another article to read, one more source to track down, just a bit more data to gather. But well before you’ve done all the research you’d like to do, there comes a point when you must start thinking about the first draft of your report.

What I mean is, a professor is the only person on earth with the power to put a veritable frame around life— not the whole thing, God no— simply a fragment of it, a small wedge. He organizes the unorganizable. Nimbly partitions it into modern and postmodern, renaissance, baroque, primitivism, imperialism and so on. Splice that up with Research Papers, Vacation, Midterms. All that order— simply divine. The symmetry of a semester course. Consider the words themselves: the seminar, the tutorial, the advanced whatever workshop accessible only to seniors, to graduate fellows, to doctoral candidates, the practicum— what a marvelous word: practicum! You think me crazy. Consider a Kandinsky. Utterly muddled, put a frame around it, voilà — looks rather quaint above the fireplace. And so it is with the curriculum. That celestial, sweet set of instructions, culminating in the scary wonder of the Final Exam. And what is the Final Exam? A test of one’s deepest understanding of giant concepts.

Some research suggests that collecting vast amounts of data simply can’t predict rare events like terrorism. A 2006 paper by Jeff Jonas, an IBM research scientist, and Jim Harper, the director of information policy at the Cato Institute, concluded that terrorism events aren’t common enough to lend themselves to large-scale computer data mining.

Electrons, when they were first discovered, behaved exactly like particles or bullets, very simply. Further research showed, from electron diffraction experiments for example, that they behaved like waves. As time went on there was a growing confusion about how these things really behaved ---- waves or particles, particles or waves? Everything looked like both. This growing confusion was resolved in 1925 or 1926 with the advent of the correct equations for quantum mechanics. Now we know how the electrons and light behave. But what can I call it? If I say they behave like particles I give the wrong impression; also if I say they behave like waves. They behave in their own inimitable way, which technically could be called a quantum mechanical way. They behave in a way that is like nothing that you have seen before. Your experience with things that you have seen before is incomplete. The behavior of things on a very tiny scale is simply different. An atom does not behave like a weight hanging on a spring and oscillating. Nor does it behave like a miniature representation of the solar system with little planets going around in orbits. Nor does it appear to be somewhat like a cloud or fog of some sort surrounding the nucleus. It behaves like nothing you have seen before. There is one simplication at least. Electrons behave in this respect in exactly the same way as photons; they are both screwy, but in exactly in the same way…. The difficulty really is psychological and exists in the perpetual torment that results from your saying to yourself, "But how can it be like that?" which is a reflection of uncontrolled but utterly vain desire to see it in terms of something familiar. I will not describe it in terms of an analogy with something familiar; I will simply describe it. There was a time when the newspapers said that only twelve men understood the theory of relativity. I do not believe there ever was such a time. There might have been a time when only one man did, because he was the only guy who caught on, before he wrote his paper. But after people read the paper a lot of people understood the theory of relativity in some way or other, certainly more than twelve. On the other hand, I think I can safely say that nobody understands quantum mechanics. So do not take the lecture too seriously, feeling that you really have to understand in terms of some model what I am going to describe, but just relax and enjoy it. I am going to tell you what nature behaves like. If you will simply admit that maybe she does behave like this, you will find her a delightful, entrancing thing. Do not keep saying to yourself, if you can possible avoid it, "But how can it be like that?" because you will get 'down the drain', into a blind alley from which nobody has escaped. Nobody knows how it can be like that.

One paper published by a Duke University researcher in 2006 found that more than 40 percent of the actions people performed each day weren’t actual decisions, but habits.

(This is how we research scientists interact with one another, by going to the blackboard or taking out a sheet of paper to solve a problem by writing down the equations.)

One can imagine many patients being turned off by the words fecal transplant or, as researchers call it in their academic papers, “fecal microbiota transplantation.” The slang used by some doctors (“shit swap”) is no better. But Borody, after years of performing this procedure, believes he has finally come up with a less disturbing name. “Yes,” he says, “we call it a ‘transpoosion.

John P. Ioannidis published a controversial paper titled “Why Most Published Research Findings Are False.”39 The paper studied positive findings documented in peer-reviewed journals: descriptions of successful predictions of medical hypotheses carried out in laboratory experiments. It concluded that most of these findings were likely to fail when applied in the real world. Bayer Laboratories recently confirmed Ioannidis’s hypothesis. They could not replicate about two-thirds of the positive findings claimed in medical journals when they attempted the experiments themselves.40

What, then, is the hallmark of science? Do we have to capitulate and agree that a scientific revolution is just an irrational change in commit­ment, that it is a religious conversion? Tom Kuhn, a distinguished Amer­ican philosopher of science, arrived at this conclusion after discovering the naivety of Popper’s falsificationism. But if Kuhn is right, then there is no explicit demarcation between science and pseudoscience, no distinc­tion between scientific progress and intellectual decay, there is no objec­tive standard of honesty. But what criteria can he then offer to demarcate scientific progress from intellectual degeneration?

The Loneliness of the Military Historian Confess: it's my profession that alarms you. This is why few people ask me to dinner, though Lord knows I don't go out of my way to be scary. I wear dresses of sensible cut and unalarming shades of beige, I smell of lavender and go to the hairdresser's: no prophetess mane of mine, complete with snakes, will frighten the youngsters. If I roll my eyes and mutter, if I clutch at my heart and scream in horror like a third-rate actress chewing up a mad scene, I do it in private and nobody sees but the bathroom mirror. In general I might agree with you: women should not contemplate war, should not weigh tactics impartially, or evade the word enemy, or view both sides and denounce nothing. Women should march for peace, or hand out white feathers to arouse bravery, spit themselves on bayonets to protect their babies, whose skulls will be split anyway, or,having been raped repeatedly, hang themselves with their own hair. There are the functions that inspire general comfort. That, and the knitting of socks for the troops and a sort of moral cheerleading. Also: mourning the dead. Sons,lovers and so forth. All the killed children. Instead of this, I tell what I hope will pass as truth. A blunt thing, not lovely. The truth is seldom welcome, especially at dinner, though I am good at what I do. My trade is courage and atrocities. I look at them and do not condemn. I write things down the way they happened, as near as can be remembered. I don't ask why, because it is mostly the same. Wars happen because the ones who start them think they can win. In my dreams there is glamour. The Vikings leave their fields each year for a few months of killing and plunder, much as the boys go hunting. In real life they were farmers. The come back loaded with splendour. The Arabs ride against Crusaders with scimitars that could sever silk in the air. A swift cut to the horse's neck and a hunk of armour crashes down like a tower. Fire against metal. A poet might say: romance against banality. When awake, I know better. Despite the propaganda, there are no monsters, or none that could be finally buried. Finish one off, and circumstances and the radio create another. Believe me: whole armies have prayed fervently to God all night and meant it, and been slaughtered anyway. Brutality wins frequently, and large outcomes have turned on the invention of a mechanical device, viz. radar. True, valour sometimes counts for something, as at Thermopylae. Sometimes being right - though ultimate virtue, by agreed tradition, is decided by the winner. Sometimes men throw themselves on grenades and burst like paper bags of guts to save their comrades. I can admire that. But rats and cholera have won many wars. Those, and potatoes, or the absence of them. It's no use pinning all those medals across the chests of the dead. Impressive, but I know too much. Grand exploits merely depress me. In the interests of research I have walked on many battlefields that once were liquid with pulped men's bodies and spangled with exploded shells and splayed bone. All of them have been green again by the time I got there. Each has inspired a few good quotes in its day. Sad marble angels brood like hens over the grassy nests where nothing hatches. (The angels could just as well be described as vulgar or pitiless, depending on camera angle.) The word glory figures a lot on gateways. Of course I pick a flower or two from each, and press it in the hotel Bible for a souvenir. I'm just as human as you. But it's no use asking me for a final statement. As I say, I deal in tactics. Also statistics: for every year of peace there have been four hundred years of war.

Of the many 'firsts' with which I have been involved at the Texas Heart Institute —including the first successful human heart transplant in the United States and the first total artificial heart transplant in the world—the achievement that may have the greatest impact on health care did not occur in the operating room or in the research laboratory. It happened on a piece of paper... when we created the first-ever packaged pricing plan for cardiovascular surgical procedures.

Although Penzias and Wilson had not been looking for cosmic background radiation, didn’t know what it was when they had found it, and hadn’t described or interpreted its character in any paper, they received the 1978 Nobel Prize in physics. The Princeton researchers got only sympathy. According to Dennis Overbye in Lonely Hearts of the Cosmos, neither Penzias nor Wilson altogether understood the significance of what they had found until they read about it in the New York Times.

Criticism is not a Popperian quick kill, by refutation. Important criticism is always constructive: there is no refutation without a better theory. Kuhn is wrong in thinking that scientific revolutions are sudden, irrational changes in vision. The history of science refutes both Popper and Kuhn: on close inspection both Popperian crucial experiments and Kuhnian revolutions turn out to be myths: what normally happens is that progressive research programmes replace degenerating ones.

You. Man at the machine and man in the workshop. If tomorrow they tell you you are to make no more water-pipes and saucepans but are to make steel helmets and machine-guns, then there's only one thing to do: Say NO! You. Woman at the counter and woman in the office. If tomorrow they tell you you are to fill shells and assemble telescopic sights for snipers' rifles, then there's only one thing to do: Say NO! You. Research worker in the laboratory. If tomorrow they tell you you are to invent a new death for the old life, then there's only one thing to do: Say NO! You. Priest in the pulpit. If tomorrow they tell you you are to bless murder and declare war holy, then there's only one thing to do: Say NO! You. Pilot in your aeroplane. If tomorrow they tell you you are to carry bombs over the cities, then there's only one thing to do: Say NO! You. Man of the village and man of the town. If tomorrow they come and give you your call-up papers, then there's only one thing to do: Say NO! You. Mother in Normandy and mother in the Ukraine, mother in Vancouver and in London, you on the Hwangho and on the Mississippi, you in Naples and Hamburg and Cairo and Oslo - mothers in all parts of the earth, mothers of the world, if tomorrow they tell you you are to bear new soldiers for new battles, then there's only one thing to do: Say NO! For if you do not say NO - if YOU do not say no - mothers, then: then! In the bustling hazy harbour towns the big ships will fall silent as corpses against the dead deserted quay walls, their once shimmering bodies overgrown with seaweed and barnacles, smelling of graveyards and rotten fish. The trams will lie like senseless glass-eyed cages beside the twisted steel skeleton of wires and track. The sunny juicy vine will rot on decaying hillsides, rice will dry in the withered earth, potatoes will freeze in the unploughed land and cows will stick their death-still legs into the air like overturned chairs. In the fields beside rusted ploughs the corn will be flattened like a beaten army. Then the last human creature, with mangled entrails and infected lungs, will wander around, unanswered and lonely, under the poisonous glowing sun, among the immense mass graves and devastated cities. The last human creature, withered, mad, cursing, accusing - and the terrible accusation: WHY? will die unheard on the plains, drift through the ruins, seep into the rubble of churches, fall into pools of blood, unheard, unanswered, the last animal scream of the last human animal - All this will happen tomorrow, tomorrow, perhaps, perhaps even tonight, perhaps tonight, if - if - You do not say NO.

ONE OF THE main differences between standard and behavioral economics involves this concept of “free lunches.” According to the assumptions of standard economics, all human decisions are rational and informed, motivated by an accurate concept of the worth of all goods and services and the amount of happiness (utility) all decisions are likely to produce. Under this set of assumptions, everyone in the marketplace is trying to maximize profit and striving to optimize his experiences. As a consequence, economic theory asserts that there are no free lunches—if there were any, someone would have already found them and extracted all their value. Behavioral economists, on the other hand, believe that people are susceptible to irrelevant influences from their immediate environment (which we call context effects), irrelevant emotions, shortsightedness, and other forms of irrationality (see any chapter in this book or any research paper in behavioral economics for more examples). What good news can accompany this realization? The good news is that these mistakes also provide opportunities for improvement. If we all make systematic mistakes in our decisions, then why not develop new strategies, tools, and methods to help us make better decisions and improve our overall well-being? That’s exactly the meaning of free lunches from the perspective of behavioral economics—the idea that there are tools, methods, and policies that can help all of us make better decisions and as a consequence achieve what we desire.

scientific research is a bottomless money pit. You can approximate Doing Science to standing on the Crack of Doom throwing banknotes down it by the double-handful, in the hope that if you choke the volcano with enough paper it will cough up the One Ring.

The idea of meat being viewed as a power symbol was shown in a paper published in the journal "Appetite." The researchers collected a group of participants from a range of backgrounds and found that those who were lower on the economic scale had a greater preference for meat than those higher up it. The researchers concluded that this was "likely because people see meat as substitutable for status", so wanting to eat meat was a reflection of how the participants felt about their own circumstances in life.

The apartment is a laboratory in which we conduct experiments, perform research on each other. We discover Henry hates it when I absentmindedly click my spoon against my teeth while reading the paper at breakfast. We agree that it is okay for me to listen to Joni Mitchell and it is okay for Henry to listen to the Shaggs as long as the other person isn't around. We figure out that Henry should do all the cooking and I should be in charge of laundry and neither of us is willing to vacuum so we hire a cleaning service.

    Miss Witherfield retired, deeply impressed with the magistrate's learning and research; Mr. Nupkins retired to lunch; Mr. Jinks retired within himself—that being the only retirement he had, except the sofa-bedstead in the small parlour which was occupied by his landlady's family in the daytime—and Mr. Grummer retired, to wipe out, by his mode of discharging his present commission, the insult which had been fastened upon himself, and the other representative of his Majesty—the beadle—in the course of the morning.

In terms of the mathematician’s beliefs about the nature of mathematics and its influence on their research, the study revealed that four of the mathematicians leaned towards Platonism, in contrast to the popular notion that Platonism is an exception today. A detailed discussion of this aspect of the research is beyond the scope of this paper; however, I have found that beliefs regarding the nature of mathematics not only influenced how these mathematicians conducted research but also were deeply connected to their theological beliefs (Sriraman, 2004a).

TIDY UP YOUR WORKSPACE BEFORE YOU CALL IT A DAY. When you go to an office, you can leave your messy home, well, at home. Not so for remote workers. And this is a problem, because working in a messy space zaps your concentration. Research shows clutter can trigger the release of cortisol (the stress hormone). Messy homes are also linked to increased procrastination. Before you clock out each night, spend five minutes putting things away, organizing your papers, and removing dirty glasses. You’ll appreciate your efforts when you sit down to your desk the next morning.

He left for his day at the library. Today is research day. When he got there, he went directly to the microfiche machine and began looking through the newspaper obituaries for married men who died between 1980 and 1983. Their widows would be due for a little romance by now. He stayed there for hours, searching for her. His meticulous search netted seven names that merited further investigation. If some husband died and it made the first five pages of the paper, well, that meant a definite bonus because the dead man was powerful and with power came money. Their widows made excellent prospects for his future plans.

While tracking trends can be a useful tool in dealing with the unpredictable future, market research can be more of a problem than a help. Research does best at measuring the past. New ideas and concepts are almost impossible to measure. No one has a frame of reference. People don’t know what they will do until they face an actual decision. The classic example is the research conducted before Xerox introduced the plain-paper copier. What came back was the conclusion that no one would pay five cents for a plain-paper copy when they could get a Thermofax copy for a cent and a half. Xerox ignored the research, and the rest is history.

The Unknown Citizen by W. H. Auden (To JS/07 M 378 This Marble Monument Is Erected by the State) He was found by the Bureau of Statistics to be One against whom there was no official complaint, And all the reports on his conduct agree That, in the modern sense of an old-fashioned word, he was a saint, For in everything he did he served the Greater Community. Except for the War till the day he retired He worked in a factory and never got fired, But satisfied his employers, Fudge Motors Inc. Yet he wasn't a scab or odd in his views, For his Union reports that he paid his dues, (Our report on his Union shows it was sound) And our Social Psychology workers found That he was popular with his mates and liked a drink. The Press are convinced that he bought a paper every day And that his reactions to advertisements were normal in every way. Policies taken out in his name prove that he was fully insured, And his Health-card shows he was once in hospital but left it cured. Both Producers Research and High-Grade Living declare He was fully sensible to the advantages of the Instalment Plan And had everything necessary to the Modern Man, A phonograph, a radio, a car and a frigidaire. Our researchers into Public Opinion are content That he held the proper opinions for the time of year; When there was peace, he was for peace: when there was war, he went. He was married and added five children to the population, Which our Eugenist says was the right number for a parent of his generation. And our teachers report that he never interfered with their education. Was he free? Was he happy? The question is absurd: Had anything been wrong, we should certainly have heard.

What we face is not a loss of books but the loss of a world. As in Alexandria after Aristotle’s time, or the universities and monasteries of the early Renaissance, or the cluttered-up research libraries of the nineteenth century, the Word shifts again in its modes, tending more and more to dwell in pixels and bits instead of paper and ink. It seems to disappear thereby, as it must have for the ancient Peripatetics, who considered writing a spectral shibboleth of living speech; or the princely collectors of manuscripts in the Renaissance, who saw the newly recovered world of antiquity endangered by the brute force of the press; or the lovers of handmade books in the early nineteenth century, to whom the penny dreadful represented the final dilution of the power of literature. And yet, the very fact that the library has endured these cycles seems to offer hope. In its custody of books and the words they contain, the library has confronted and tamed technology, the forces of change, and the power of princes time and again.

In 1833, the surgeon Peter Gaskell had published a thoroughly researched manuscript entitled The Manufacturing Population of England, focusing chiefly on the moral, social, and physical toll of silver-working machinery on British labourers. It had gone largely unheeded at the time, except by the Radicals, who were known to exaggerate everything. Now, the antiwar papers ran excerpts from it every day, reporting in grisly detail the coal dust inhaled by small children forced to wriggle into tunnels that adults could not, the fingers and toes lost to silver-powered machines working at inhuman speeds, the girls who’d been strangled by their own hair caught in whirring spindles and looms.

Doudna wrote in a scholarly publication back in 2013, researchers hoped to find ways to use RNA interference to protect humans from infections.6 Two papers published in Science that year gave strong evidence that it might work. The hope then was that drugs based on RNA interference might someday be a good option for treating severe viral infections, including those from new coronaviruses

Younger wizards in particular went about saying that is was time magic started to update its image and that they should all stop mucking about with bits of wax and bone and put the whole thing on a properly-organised basis, with research programmes and three-day conventions in good hotels where they could read papers with titles like 'Whither Geomancy?' and 'The role of Seven League Boots in a caring society

NASA documents from 1966 confirm the United States weather modification programme with a budget of hundreds of millions of dollars and in the 1990s the US military was publishing papers expounding the war possibilities of weather manipulation, or 'geoengineering' as it is also known. American scientist J. Marvin Herndon described in the International Journal of Environmental Research and Public Health in 2015 how weather modification has been happening for decades and includes the 'make mud, not war' programme named Project Popeye to create monsoon-scale rain during the Vietnam War. US Air Force document AF 2025 Final Report published in 1996 explained how artificially-generated floods, hurricanes, droughts and earthquakes 'offers the war fighter a wide range of possible options to defeat or coerce an adversary'.

But for reasons that genuinely escape me, it has also become spectacularly accommodating to stupidity. Where this thought most recently occurred to me was in a hotel coffee shop in Baltimore, where I was reading the local paper, the Sun, and I saw a news item noting that Congress had passed a law prohibiting the U.S. Department of Health and Human Services from funding research that might lead, directly or indirectly, to the introduction of gun controls. Let me repeat that but in slightly different words. The government of the United States refuses to let academics use federal money to study gun violence if there is a chance that they might find a way of reducing the violence. It isn’t possible to be more stupid than that. If you took all the commentators from FOX News and put them together in a room and told them to come up with an idea even more pointlessly idiotic, they couldn’t do it. Britain isn’t like that, and thank goodness. On tricky and emotive issues like gun control, abortion, capital punishment, the teaching of evolution in schools, the use of stem cells for research, and how much flag waving you have to do in order to be considered acceptably patriotic, Britain is calm and measured and quite grown up, and for me that counts for a great deal. —

[ Dr. Lois Jolyon West was cleared at Top Secret for his work on MKULTRA. ] Dr. Michael Persinger [235], another FSMF Board Member, is the author of a paper entitled “Elicitation of 'Childhood Memories' in Hypnosis-Like Settings Is Associated With Complex Partial Epileptic-Like Signs For Women But Not for Men: the False Memory Syndrome.” In the paper Perceptual and Motor Skills,In the paper, Dr. Persinger writes: On the day of the experiment each subject (not more than two were tested per day) was asked to sit quietly in an acoustic chamber and was told that the procedure was an experiment in relaxation. The subject wore goggles and a modified motorcycle helmet through which 10-milligauss (1 microTesla) magnetic fields were applied through the temporal plane. Except for a weak red (photographic developing) light, the room was dark. Dr. Persinger's research on the ability of magnetic fields to facilitate the creation of false memories and altered states of consciousness is apparently funded by the Defense Intelligence Agency through the project cryptonym SLEEPING BEAUTY. Freedom of Information Act requests concerning SLEEPING BEAUTY with a number of different intelligence agencies including the CIA and DEA has yielded denial that such a program exists. Certainly, such work would be of direct interest to BLUEBIRD, ARTICHOKE, MKULTRA and other non-lethal weapons programs. Schnabel [280] lists Dr. Persinger as an Interview Source in his book on remote viewing operations conducted under Stargate, Grill Flame and other cryptonyms at Fort Meade and on contract to the Stanford Research Institute. Schnabel states (p. 220) that, “As one of the Pentagon's top scientists, Vorona was privy to some of the strangest, most secret research projects ever conceived. Grill Flame was just one. Another was code-named Sleeping Beauty; it was a Defense Department study of remote microwave mind-influencing techniques ... [...] It appears from Schnabel's well-documented investigations that Sleeping Beauty is a real, but still classified mind control program. Schnabel [280] lists Dr. West as an Interview Source and says that West was a, “Member of medical oversight board for Science Applications International Corp. remote-viewing research in early 1990s.

As a firstborn I also had a duty to succeed my father and look after my mother and siblings. Although school taught me that this was an outdated practice and that I would have been better off focusing on inheriting my father's assets for my own benefit, it was the strong emphasis on family values that ultimately prevailed. This was not because they had sounded good on paper or had been presented by a world-famous researcher, but because I saw they worked through my experience.

He singled out aspects of Quality such as unity, vividness, authority, economy, sensitivity, clarity, emphasis, flow, suspense, brilliance, precision, proportion, depth and so on; kept each of these as poorly defined as Quality itself, but demonstrated them by the same class reading techniques. He showed how the aspect of Quality called unity, the hanging-togetherness of a story, could be improved with a technique called an outline. The authority of an argument could be jacked up with a technique called footnotes, which gives authoritative reference. Outlines and footnotes are standard things taught in all freshman composition classes, but now as devices for improving Quality they had a purpose. And if a student turned in a bunch of dumb references or a sloppy outline that showed he was just fulfilling an assignment by rote, he could be told that while his paper may have fulfilled the letter of the assignment it obviously didn’t fulfill the goal of Quality, and was therefore worthless.

You know, of course, that as prophesied by Moroni, there are those whose research relating to Joseph Smith is not for the purpose of gaining added light and knowledge but to undermine his character, magnify his flaws, and if possible destroy his influence. Their work product can sometimes be jarring, and so can issues raised at times by honest historians and researchers with no “axe to grind.” But I would offer you this advice in your own study: Be patient, don’t be superficial, and don’t ignore the Spirit. In counseling patience, I simply mean that while some answers come quickly or with little effort, others are simply not available for the moment because information or evidence is lacking. Don’t suppose, however, that a lack of evidence about something today means that evidence doesn’t exist or that it will not be forthcoming in the future. The absence of evidence is not proof. . . . When I say don’t be superficial, I mean don’t form conclusions based on unexamined assertions or incomplete research, and don’t be influenced by insincere seekers. I would offer you the advice of our Assistant Church Historian, Rick Turley, an intellectually gifted researcher and author whose recent works include the definitive history of the Mountain Meadows Massacre. He says simply, “Don’t study Church history too little.” While some honestly pursue truth and real understanding, others are intent on finding or creating doubts. Their interpretations may come from projecting 21st Century concepts and culture backward onto 19th Century people. If there are differing interpretations possible, they will pick the most negative. They sometimes accuse the Church of hiding something because they only recently found or heard about it—an interesting accusation for a Church that’s publishing 24 volumes of all it can find of Joseph Smith’s papers. They may share their assumptions and speculations with some glee, but either can’t or won’t search further to find contradictory information. . . . A complete understanding can never be attained by scholarly research alone, especially since much of what is needed is either lost or never existed. There is no benefit in imposing artificial limits on ourselves that cut off the light of Christ and the revelations of the Holy Spirit. Remember, “By the power of the Holy Ghost, ye may know the truth of all things.” . . . If you determine to sit still, paralyzed until every question is answered and every whisper of doubt resolved, you will never move because in this life there will always be some issue pending or something yet unexplained.

the other by Dicke’s team explaining its nature. Although Penzias and Wilson had not been looking for cosmic background radiation, didn’t know what it was when they had found it, and hadn’t described or interpreted its character in any paper, they received the 1978 Nobel Prize in physics. The Princeton researchers got only sympathy. According to Dennis Overbye in Lonely Hearts of the Cosmos, neither Penzias nor Wilson altogether understood the significance of what they had found until they read about it in the New York Times.

Yep. We’re his Lieutenants,” Day answered, picking up the largest coffee cup Furi had ever seen and taking a huge gulp. “You guys had a trying evening last night, so we thought we’d check in on you.” Syn just nodded. “Hmm. Right.” “Nice bandage.” God peeked around his paper again angling his head at Syn’s hand. “Nothing broken?” Syn looked at his hand. “Furi wrapped it up for me last night. Just a little torn skin, it’s nothing really.” “He tried to be all tough but I had to blow on it to make it feel better.” Furi’s teasing had Syn smiling. “Glad you’re okay, Syn.” Day winked mischievously. Furi looked at Syn. “You just don’t realize how awesome it is to have such great bosses. Came to check up on you, considerate enough to bring you breakfast, I mean just all around awesome guys.” “Just wait for it, Furi,” Syn cut him off. “What?” Furi’s brow creased in confusion. “All the warm compliments you’re giving God and Day ... just wait for it.” Furi looked confused. “I don’t know what you’re–” “What else did you have to blow on to make feel better?” Day said around a snort. “Really hate to have missed that show, spanky.” Day smiled broadly at Furi. Furi groaned and dropped his head as he ran both hands through his hair. “You guys watched my videos.” “Hell yeah.” Day grinned. “For evidence and research purposes only,” God chimed in. “Five times,” Day yelled, punching God in his large bicep. “Okay guys. Shut up," Syn huffed. “I’m just saying, you lucky fuck. You get to date a hot porn puppy and we can’t say anything.” Day stared at Furi, completely ignoring Syn’s fuming.

By my latest count, there have been 340 peer-reviewed articles published on TM,1 many of which have appeared in highly respected journals. For those unfamiliar with scientific publishing, “peer-reviewed” means that each article is subjected to scrutiny by independent reviewers who are authorities in their field. Even if the reviewers deem the article worthy, they typically suggest changes; only after these recommendations have been addressed does the paper get published. As a researcher who has been both reviewer and reviewee, I can vouch for the large amount of work that goes into this process.

Basically, live foods are those that are created through the natural interaction of the sun, air, soil and water. What I’m talking about here is a vegetarian diet. Fill your plate with fresh vegetables, fruits and grains and you might just live forever.” “Is that possible?” “Most of the sages were well over one hundred and they showed no signs of slowing down, and just last week I read in the paper about a group of people living on the tiny island of Okinawa in the East China Sea. Researchers are flocking to the island because they are fascinated by the fact that it holds the largest concentration of centenarians in the world.” “What have they learned?” “That a vegetarian diet is one of their main longevity secrets.” “But is this type of diet healthy? You wouldn’t think that it would give you much strength. Remember, I’m still a busy litigator, Julian.” “This is the diet that nature intended. It is alive, vital and supremely healthy. The sages have lived by this diet for many thousands of years. They call it a sattvic, or pure diet. And as to your concern about strength, the most powerful animals on the planet, ranging from gorillas to elephants, wear the badge of proud vegetarians. Did you know that a gorilla has about thirty times the strength of a man?

I have always maintained that genuine intellectuals, by definition, refuse to play any institutional games at any stage of their career or intellectual life. They can’t pretend to unsee once they see. They can’t ‘wait’ until they have tenure or enough power to ‘get away’ with things or be brave in their thinking and writing. A sincere thinker can’t fake or delay what they want to question, how, and the way in which they want to put it on paper. They can’t divide things into what can be said or done before or after tenure. A sincere thinker will die of a heart attack if they don’t research, write, and say what they want to say at the very moment they are ready to do it.

Example: a famous-to-economists finding in behavioral economics concerns pricing, and the fact that people have a provable bias towards the middle of three prices. It was first demonstrated with an experiment in beer pricing: when there were two beers, a third of people chose the cheaper; adding an even cheaper beer made the share of that beer go up, because it was now in the middle of three prices; adding an even more expensive beer at the top, and dropping the cheapest beer, made the share of the new beer in the middle (which had previously been the most expensive) go up from two-thirds to 90 percent. Having a price above and a price below makes the price in the middle seem more appealing. This experiment has been repeated with other consumer goods, such as ovens, and is now a much-used strategy in the corporate world. Basically, if you have two prices for something, and want to make more people pay the higher price, you add a third, even higher price; that makes the formerly highest price more attractive. Watch out for this strategy. (The research paper about beer pricing, written by a trio of economists at Duke University in 1982, was published in the Journal of Consumer Research. It’s called “Adding Asymetrically Dominated Alternatives: Violations of Regularity and the Simularity Hypothesis”—which must surely be the least engaging title ever given to an article about beer.)

inside “VIRTUE,” according to George Bernard Shaw, “is insufficient temptation.” But new research on the consumption patterns of the environmentally minded suggests that virtue and self-indulgence often go hand-in-hand. A recent paper* by Uma Karmarkar of Harvard Business School and Bryan Bollinger of Duke Fuqua School of Business finds that shoppers who bring their own bags when they buy groceries like to reward themselves for it. For two years the authors tracked transactions at a supermarket in America. Perhaps unsurprisingly, shoppers who brought their own bags bought more green products than those who used the store’s bags. But the eco-shoppers were also more likely to buy sweets, ice cream and crisps. Psychologists call this sort of behaviour “moral

This may be the time to address a problem that afflicts even experienced researchers and at some point will probably afflict you. As you shuffle through hundreds of notes and a dozen lines of thought, you start feeling that you’re not just spinning your wheels but spiraling down into a black hole of confusion, paralyzed by what seems to be an increasingly complex and ultimately unmanageable task. The bad news is that there’s no sure way to avoid such moments. The good news is that most of us have them and they usually pass. Yours will too if you keep moving along, following your plan, taking on small and manageable tasks instead of trying to confront the complexity of the whole project. It’s another reason to start early, to break a big project into its smallest steps, and to set achievable deadlines,

Dr. Satinover: “What is known, from decades of research on family structure, studying literally thousands of children, is that every departure from the traditional, stable, mother-father family has severe detrimental effects upon children; and these effects persist not only into adulthood but into the next generation as well. In short, the central problem with mother-mother or father-father families is that they deliberately institute, and intend to keep in place indefinitely, a family structure known to be deficient in being obligatorily and permanently either fatherless or motherless.”6 An American College of Pediatricians paper from January 2012 seconded this judgment: “Clearly, apart from rare situations, depriving a child of one or both biological parents, as same-sex parenting requires in every case, is unhealthy.”7

As we prepared for sleep that night I noticed that Lisa was staring at her reflection in the mirror. She looked as young now as the day I met her, no grey upon her jet black hair, face always pale, she rarely sun bathed, dark glittering eyes and finally pearly white teeth. What a woman, always passionate about her affairs and always interested in my work. Shame her family could not attend our wedding. I suppose that is the hazard of marrying a Slav, either the family is dead, scattered or too poor to fly to England. Still it was a happy wedding, a quiet one with a few friends from work. Lisa crawled into bed beside me; her body, always cold, quickly warmed to my touch. Why are women always cold when they first get into bed? We kissed for what seemed an age, caressing each other’s bodies until at last she pushed me onto my back, straddled me and smiled looking down into my eyes. She licked her lips and slowly leant forward. The next morning I checked my neck for any tell-tale signs of our love making. Again Lisa had bitten every inch of my body and left not a mark. I smiled down at her sleeping form, kissed her cheek and went to my study. I had term papers to mark and research for my next set of lectures. Lisa came into my study just after lunch. For a woman just out of bed she looked remarkably well, her hair was untangled, her cheeks full in bloom, there were no signs of tiredness in her eyes at all. I smiled at her as we kissed, then she told me of the theme for the dinner party. Eleven guests as usual and each one would have to be very special. I left her to set up the invitations and planning. This was going to be the Last supper revisited it seemed.

Has he called you at all?” Violet asked, even though she already knew the answer. Chelsea would have exploded with joy if he had. “No,” Chelsea answered glumly, and then she snapped her gum, earning herself another scowl from the librarian. She ignored the scolding look. “And I don’t get it. I’ve given him my best material, including the I’m-easy-and-you-can-totally-have-me bedroom eyes. What’s he waiting for?” Chelsea stopped talking and dropped her face into her open history book. “Look out, crazy librarian at nine o’clock.” By the time Mrs. Hertzog reached them, Chelsea was pretending to be interested in her assignment, filling in the dates on her paper as if it were the most fascinating homework in the world. Although Violet was almost certain that the War of 1812 hadn’t occurred in 1776. “Miss Morrison, do I need to remind you that you’re supposed to be working? Your teacher sent you down here to study, not to socialize.” She smiled sweetly at Violet. Chelsea’s gaze narrowed as she glared, first at Violet and then at Mrs. Hertzog. But, wisely, she kept her mouth shut. “If you need help finding reference material,” Mrs. Hertzog offered, glancing over the answers on Chelsea’s paper, “I’d be happy to point you in the right direction…” Chelsea swallowed, and Violet suspected she’d just swallowed her gum, since gum was a library no-no, before answering. “No, thanks. I think I’ve got it covered.” She smiled, trying for sweet but getting closer to sour. “Unless you have any information on the Russo family?” “What Russo family?” the librarian challenged, as if it were highly unlikely that Chelsea was really interested in “research.” She was, just not the kind of research she could do at the library.

The view that many well-established theoretical positions in psychology cannot be as widely generalized as their authors assume was given a boost by a carefully argued paper published in 2010. Joe Henrich and colleagues challenged the very foundations of the discipline in arguing that psychologists fail to account for the influence of culture or nurture on human behavior. From a large-scale survey they determined that the vast majority of research in psychology is carried out with citizens – especially college students – of Western, Educated, Industrialized, Rich, Democracies (WEIRD). They note that, where comparative data are available “people in [WEIRD] societies consistently occupy the extreme end of the … distribution [making them] one of the worst subpopulations one could study for generalizing about Homo sapiens” (Henrich et al. 2010: 63, 65, 79).

Wandering has long been seen as part of the pathology of dementia. Doctors, carers, and relatives often try to stop patients from venturing out alone, out of concern they will injure themselves, or won’t remember the way back. When a person without dementia goes for a walk, it is called going for a stroll, getting some fresh air, or exercising, anthropologist Maggie Graham observes in her recent paper. When a person with dementia goes for a walk beyond prescribed parameters, it is typically called wandering, exit-seeking, or elopement. Yet wandering may not be so much a part of the disease as a therapeutic response to it. Even though dementia and Alzheimer’s in particular can cause severe disorientation, Graham says the desire to walk should be desire to be alive and to grow, as opposed to as a product of disease and deterioration. Many in the care profession share her view. The Alzheimer’s Society, the UK’s biggest dementia supportive research charity, considers wandering an unhelpful description, because it suggests aimlessness, whereas the walking often has a purpose. The charity lists several possible reasons why a person might feel compelled to move. They may be continuing the habit of a lifetime; they may be bored, restless, or agitated; they may be searching for a place or a person from their past that they believe to be close by; or maybe they started with a goal in mind, forgot about it, and just kept going. It is also possible that they are walking to stay alive. Sat in a chair in a room they don’t recognise, with a past they can’t access, it can be a struggle to know who they are. But when they move they are once again wayfinders, engaging in one of the oldest human endeavours, and anything is possible.

She wanted it to appear to any casual observer that she merely had a headache or was perhaps resting her eyes for a moment. The problem was more serious: she had forgotten how to read. This happened almost daily and she was used to it—she understood it to be a side effect of being unable to stand her job—but lately it had been happening earlier and earlier in the day. The mornings went quickly but the afternoons were deadly. Time slowed and expanded. She wanted to run. By four p.m. she sometimes had to correct the same paper three times. She reread words over and over again, she broke them down into individual syllables, she stared, but if you stare at any word for long enough it loses all meaning and goes abstract. She had had this job for some weeks now, ever since she’d been exiled without explanation from Anton Waker’s research department, and it was becoming gradually less tenable each day.

For years, Britain operated a research facility called the Common Cold Unit, but it closed in 1989 without ever finding a cure. It did, however, conduct some interesting experiments. In one, a volunteer was fitted with a device that leaked a thin fluid at his nostrils at the same rate that a runny nose would. The volunteer then socialized with other volunteers, as if at a cocktail party. Unknown to any of them, the fluid contained a dye visible only under ultraviolet light. When that was switched on after they had been mingling for a while, the participants were astounded to discover that the dye was everywhere—on the hands, head, and upper body of every participant and on glasses, doorknobs, sofa cushions, bowls of nuts, you name it. The average adult touches his face sixteen times an hour, and each of those touches transferred the pretend pathogen from nose to snack bowl to innocent third party to doorknob to innocent fourth party and so on until pretty much everyone and everything bore a festive glow of imaginary snot. In a similar study at the University of Arizona, researchers infected the metal door handle to an office building and found it took only about four hours for the “virus” to spread through the entire building, infecting over half of employees and turning up on virtually every shared device like photocopiers and coffee machines. In the real world, such infestations can stay active for up to three days. Surprisingly, the least effective way to spread germs (according to yet another study) is kissing. It proved almost wholly ineffective among volunteers at the University of Wisconsin who had been successfully infected with cold virus. Sneezes and coughs weren’t much better. The only really reliable way to transfer cold germs is physically by touch. A survey of subway trains in Boston found that metal poles are a fairly hostile environment for microbes. Where microbes thrive is in the fabrics on seats and on plastic handgrips. The most efficient method of transfer for germs, it seems, is a combination of folding money and nasal mucus. A study in Switzerland in 2008 found that flu virus can survive on paper money for two and a half weeks if it is accompanied by a microdot of snot. Without snot, most cold viruses could survive on folding money for no more than a few hours.

There is real neurological evidence for the power of spiritual reflection to make us aware of our sin. Christians actually use a different part of their brain to self-evaluate than non-Christians. In a study conducted in Beijing, researchers compared which part of the brain people used to evaluate both themselves and others. The study is summarized in an article with the snappy title, “Neural Consequences of Religious Belief on Self-Referential Processing.” Non-religious subjects used one part of the brain (the ventral medial prefrontal cortex, in case you’re interested) to evaluate themselves, but another part (the dorsal medial prefrontal cortex) to evaluate others. Christians used the same part of the brain to evaluate themselves that they used to evaluate others. Researchers hypothesized this is because they were actually using a kind of “Jesus reference point” for self-evaluation; they were really asking, “What does God think of me?” UCLA researcher Jeff Schwartz said that this study is one of the most important scientific papers published in the last decade. Prayer, meditation, and confession actually have the power to rewire the brain in a way that can make us less self-referential and more aware of how God sees us. But

Leonard H. Stringfield 1)Retrievals of the Third Kind: A Case Study of Alleged UFOs and Occupants in Military Custody. The first formal research paper presented publicly on the subject of UFO crash/retrievals at the MUFON Symposium, Dayton, Ohio, July, 1978. Original edition, dated April, 1978, was published in MUFON Proceedings (1978). Address: MUFON, 103 Oldtowne Road, Seguin, Texas 78155. If available, price___________. 2)Retrievals of the Third Kind: A Case Study of Alleged UFOs and Occupants in Military Custody,Status Report I. Revised edition, July, 1978, word processed copy, 34 pages. Available at author's address. See below. Price, USA___________. 3)UFO Crash/Retrieval Syndrome, Status Report II. Published by MUFON. Flexible cover, typeset, illustrations, 37 pages. Available only at MUFON address: 103 Oldtowne Road, Seguin, Texas 78155. Price, USA___________. 4)UFO Crash/Retrievals: Amassing the Evidence, Status Report III, June 1982; flexible cover, typeset, illustrations, 53 pages. Available from author's address. See below. Price, USA___________. 5)The Fatal Encounter at Ft. Dix -- McGuire: A Case Study, Status Report IV, June, 1985. Paper presented at MUFON Symposium, St. Louis, Missouri, 1985. Xeroxed copy, 26 pages. Available at author's address. See below. Price, USA___________. 6)UFO Crash/Retrievals: Is the Coverup Lid Lifting? Status Report V. Published in MUFON UFO Journal, January, 1989, with updated addendum. Xeroxed copy, 23 pages. Available at author's address. See below. Price, USA___________. 7)Inside Saucer Post, 3-0 Blue. Book privately published, 1957. Review of author's early research and cooperative association with the Air Defense Command Filter Center, using code name, FOX TROT KILO 3-0 BLUE. Flexible cover, typeset, illustrations, 94 pages. Available from author's address. See below. Price, USA___________. 8)Situation Red: The UFO Siege. Hardcover book published by Doubleday & Co., 1977. Paperback edition published by Fawcett Crest Books, 1977. Also foreign publishers. Out of print, not available. 9)Orbit Newsletter, published monthly, 1954-1957, by author for international sale and distribution. Set of 36 issues. Some issues out of stock, duplicated by xerox. Available at author's address -- see below. Price of set, USA___________. 10)UFO Crash/Retrievals: The Inner Sanctum, Status Report VI, July, 1991; flexible cover, book length, 81.000 words, 142 (8-1/2 X 11) pages, illustrated. Privately published. Available from author's address. See below. Price, USA___________. Prices include postage and handling. Mailings to Canada, add 500 for each item ordered. All foreign orders, payable U.S. funds, International money order or draft on U.S. Bank. Recommend Air Mail outside U.S. territories. Check on price. Leonard H. Stringfield 4412 Grove Avenue Cincinnati, Ohio 45227 USA Telephone: (513) 271-4248

This man is someone for whom the world isn’t a mystery. The world is a boulder, but it has levers and he knows when and where and how to apply just the right amount of force, and it moves for him, while my father and I, pushing up against it, don’t have any angle, any torque, no grip or traction or leverage. My father thinks success must be in direct proportion to effort exerted. He doesn’t know where or how to exert the least amount for the most gain, doesn’t know where the secret buttons are, the hidden doors, the golden keys. He thinks that, even if you have a great idea, there have to be trials and tribulations, errors and failures, a dark night of the soul, a slog, a time in the desert, a fallow period, a period of quiet, a period of silent and earnest and frustrated toiling before emerging, victorious, into the sunshine and acclaim. My father makes to-do lists, makes plans, makes business plans. This is how he starts, always with a blank sheet of graph paper. We make bullet points. We identify the key areas we need to research further. We try to figure out how to research those areas. We work in a vacuum. We work in his study. We ponder. We stare at our feet. We stare at the ceiling. We talk to each other, create a world, create a tiny, artificial, formal space, on a blank sheet of paper, where we can imagine rules and principles and categories and ideas, all of which have absolutely nothing to do with the actual world out there.

Cribbage!” I declared, pulling out the board, a deck of cards, and pen and paper, “Ben and I are going to teach you. Then we can all play.” “What makes you think I don’t know how to play cribbage?” Sage asked. “You do?” Ben sounded surprised. “I happen to be an excellent cribbage player,” Sage said. “Really…because I’m what one might call a cribbage master,” Ben said. “I bet I’ve been playing longer than you,” Sage said, and I cast my eyes his way. Was he trying to tell u something? “I highly doubt that,” Ben said, “but I believe we’ll see the proof when I double-skunk you.” “Clearly you’re both forgetting it’s a three-person game, and I’m ready to destroy you both,” I said. “Deal ‘em,” Ben said. Being a horse person, my mother was absolutely convinced she could achieve world peace if she just got the right parties together on a long enough ride. I didn’t know about that, but apparently cribbage might do the trick. I didn’t know about that, but apparently cribbage might do the trick. The three of us were pretty evenly matched, and Ben was impressed enough to ask sage how he learned to play. Turned out Sage’s parents were historians, he said, so they first taught him the precursor to cribbage, a game called noddy. “Really?” Ben asked, his professional curiosity piqued. “Your parents were historians? Did they teach?” “European history. In Europe,” Sage said. “Small college. They taught me a lot.” Yep, there was the metaphorical gauntlet. I saw the gleam in Ben’s eye as he picked it up. “Interesting,” he said. “So you’d say you know a lot about European history?” “I would say that. In fact, I believe I just did.” Ben grinned, and immediately set out to expose Sage as an intellectual fraud. He’d ask questions to trip Sage up and test his story, things I had no idea were tests until I heard Sage’s reactions. “So which of Shakespeare’s plays do you think was better served by the Globe Theatre: Henry VIII or Troilus and Cressida?” Ben asked, cracking his knuckles. “Troilus and Cressida was never performed at the Globe,” Sage replied. “As for Henry VIII, the original Globe caught fire during the show and burned to the ground, so I’d say that’s the show that really brought down the house…wouldn’t you?” “Nice…very nice.” Ben nodded. “Well done.” It was the cerebral version of bamboo under the fingernails, and while they both tried to seem casual about their conversation, they were soon leaning forward with sweat beading on their brows. It was fascinating…and weird. After several hours of this, Ben had to admit that he’d found a historical peer, and he gleefully involved Sage in all kinds of debates about the minutiae of eras I knew nothing about…except that I had the nagging sense I might have been there for some of them. For his part, Sage seemed to relish talking about the past with someone who could truly appreciate the detailed anecdotes and stories he’d discovered in his “research.” By the time we started our descent to Miami, the two were leaning over my seat to chat and laugh together. On the very full flight from Miami to New York, Ben and Sage took the two seats next to each other and gabbed and giggled like middle-school girls. I sat across from them stuck next to an older woman wearing far too much perfume.

Two days ago, I was lunching at the Writers Union with the eminent historian Tomashevski. That's the sort of man you should know. Respected, charming, hasn't produced a piece of work in ten years. He has a system, which he explained to me. First, he submits an outline for a biography to the Academy to be absolutely sure his approach is consistent with Party policy. A crucial first step, as you'll see later. Now, the person he studies is always an important figure - that is, someone from Moscow - hence Tomashevski must do his Russian research close to home for two years. But this historical character also traveled, yes, lived for some years in Paris or London; hence Tomashevski must do the same, apply for and receive permission for foreign residence. Four years have passed. The Academy and the Party are rubbing their hands in anticipation of this seminal study of the important figure by the eminent Tomashevski. And now Tomashevski must retire to the solitude of a dacha outside Moscow to tend his garden and creatively brood over his cartons of research. Two more years pass in seminal thought. And just as Tomashevski is about to commit himself to paper, he checks with the Academy again only to learn that Party policy has totally about-faced; his hero is a traitor, and with regrets all around, Tomashevski must sacrifice his years of labor for the greater good. Naturally, they are only too happy to urge Tomashevski to start a new project, to plow under his grief with fresh labor. Tomashevski is now studying a very important historical figure who lived for some time in the South of France. He says there is always a bright future for Soviet historians, and I believe him.

The Memory Business Steven Sasson is a tall man with a lantern jaw. In 1973, he was a freshly minted graduate of the Rensselaer Polytechnic Institute. His degree in electrical engineering led to a job with Kodak’s Apparatus Division research lab, where, a few months into his employment, Sasson’s supervisor, Gareth Lloyd, approached him with a “small” request. Fairchild Semiconductor had just invented the first “charge-coupled device” (or CCD)—an easy way to move an electronic charge around a transistor—and Kodak needed to know if these devices could be used for imaging.4 Could they ever. By 1975, working with a small team of talented technicians, Sasson used CCDs to create the world’s first digital still camera and digital recording device. Looking, as Fast Company once explained, “like a ’70s Polaroid crossed with a Speak-and-Spell,”5 the camera was the size of a toaster, weighed in at 8.5 pounds, had a resolution of 0.01 megapixel, and took up to thirty black-and-white digital images—a number chosen because it fell between twenty-four and thirty-six and was thus in alignment with the exposures available in Kodak’s roll film. It also stored shots on the only permanent storage device available back then—a cassette tape. Still, it was an astounding achievement and an incredible learning experience. Portrait of Steven Sasson with first digital camera, 2009 Source: Harvey Wang, From Darkroom to Daylight “When you demonstrate such a system,” Sasson later said, “that is, taking pictures without film and showing them on an electronic screen without printing them on paper, inside a company like Kodak in 1976, you have to get ready for a lot of questions. I thought people would ask me questions about the technology: How’d you do this? How’d you make that work? I didn’t get any of that. They asked me when it was going to be ready for prime time? When is it going to be realistic to use this? Why would anybody want to look at their pictures on an electronic screen?”6 In 1996, twenty years after this meeting took place, Kodak had 140,000 employees and a $28 billion market cap. They were effectively a category monopoly. In the United States, they controlled 90 percent of the film market and 85 percent of the camera market.7 But they had forgotten their business model. Kodak had started out in the chemistry and paper goods business, for sure, but they came to dominance by being in the convenience business. Even that doesn’t go far enough. There is still the question of what exactly Kodak was making more convenient. Was it just photography? Not even close. Photography was simply the medium of expression—but what was being expressed? The “Kodak Moment,” of course—our desire to document our lives, to capture the fleeting, to record the ephemeral. Kodak was in the business of recording memories. And what made recording memories more convenient than a digital camera? But that wasn’t how the Kodak Corporation of the late twentieth century saw it. They thought that the digital camera would undercut their chemical business and photographic paper business, essentially forcing the company into competing against itself. So they buried the technology. Nor did the executives understand how a low-resolution 0.01 megapixel image camera could hop on an exponential growth curve and eventually provide high-resolution images. So they ignored it. Instead of using their weighty position to corner the market, they were instead cornered by the market.

Bell resisted selling Texas Instruments a license. “This business is not for you,” the firm was told. “We don’t think you can do it.”38 In the spring of 1952, Haggerty was finally able to convince Bell Labs to let Texas Instruments buy a license to manufacture transistors. He also hired away Gordon Teal, a chemical researcher who worked on one of Bell Labs’ long corridors near the semiconductor team. Teal was an expert at manipulating germanium, but by the time he joined Texas Instruments he had shifted his interest to silicon, a more plentiful element that could perform better at high temperatures. By May 1954 he was able to fabricate a silicon transistor that used the n-p-n junction architecture developed by Shockley. Speaking at a conference that month, near the end of reading a thirty-one-page paper that almost put listeners to sleep, Teal shocked the audience by declaring, “Contrary to what my colleagues have told you about the bleak prospects for silicon transistors, I happen to have a few of them here in my pocket.” He proceeded to dunk a germanium transistor connected to a record player into a beaker of hot oil, causing it to die, and then did the same with one of his silicon transistors, during which Artie Shaw’s “Summit Ridge Drive” continued to blare undiminished. “Before the session ended,” Teal later said, “the astounded audience was scrambling for copies of the talk, which we just happened to bring along.”39 Innovation happens in stages. In the case of the transistor, first there was the invention, led by Shockley, Bardeen, and Brattain. Next came the production, led by engineers such as Teal. Finally, and equally important, there were the entrepreneurs who figured out how to conjure up new markets. Teal’s plucky boss Pat Haggerty was a colorful case study of this third step in the innovation process.

Flagyl was clearly effective in the treatment of Lyme disease. But how did it work? As early as 1967 The British Journal of Venereal Diseases had published a study showing Flagyl to be effective in certain cases of syphilis, and that it had an effect on bacterial DNA and RNA irrespective of bacterial replication. Could this be the mechanism of Flagyl’s action against Burrelia burgdorferi? The key to Flagyl’s effectiveness on Lyme, however, was not reported until several months after my study was presented. Dr. O. Brorson, a Norwegian researcher, published a paper on Flagyl and its effect on the cystic forms of Lyme disease six months after I presented my research. The cystic form of Lyme disease, it turns out, is one mechanism that Borrelia burgdorferi utilizes to persist in the body. Dr. Brorson reported that Flagyl would cause Borrelia cysts to rupture, and he went on to publish that he could see under the microscope the cell wall forms of Borrelia burgdorferi (helical/spiral–shaped organisms) transform into cystic forms, and under proper conditions convert back into mobile spirochetes. A review of the medical literature revealed that these cystic forms had, in fact, been reported in syphilis. No one had clearly made the link between Borrelia and a cystic form of the organism that could persist for long periods of time in a dormant state. It was a highly evolved survival mechanism that would allow the organism to reemerge when conditions were optimal. My patient, Mary, had been treated initially with Plaquenil, which according to Dr. Brorson’s research also affects the cystic forms, yet it appeared that it was not powerful enough to destroy the dormant forms and prevent a relapse, or to prevent her from passing it on to her fetus. She had also been treated with drugs that addressed the cell wall and intracellular forms of Lyme. Although Plaquenil has some effect on cystic forms, it is often primarily used in antibiotic regimens with Lyme disease to alkalize the intracellular compartment, modulate autoimmune reactions, and affect essential enzymes necessary for bacterial replication. Clearly, however, it is not powerful enough to destroy enough of the

Try opening it.” He was doing that as she spoke, gently twisting the acorn in its cup without any success. It didn’t unscrew, so he tried harder, and then tried to pull it, but that didn’t work either. “Try twisting the other way,” said Asta. “That would just do it up tighter,” he said, but he tried, and it worked. The thread was the opposite way. “I never seen that before,” said Malcolm. “Strange.” So neatly and finely made were the threads that he had to turn it a dozen times before the two parts fell open. There was a piece of paper inside, folded up as small as it could go: that very thin kind of paper that Bibles were printed on. Malcolm and Asta looked at each other. “This is someone else’s secret,” he said. “We ought not to read it.” He opened it all the same, very carefully so as not to tear the delicate paper, but it wasn’t delicate at all: it was tough. “Anyone might have found it,” said Asta. “He’s lucky it was us.” “Luckyish,” said Malcolm. “Anyway, he’s lucky he hadn’t got it on him when he was arrested.” Written on the paper in black ink with a very fine pen were the words: We would like you to turn your attention next to another matter. You will be aware that the existence of a Rusakov field implies the existence of a related particle, but so far such a particle has eluded us. When we try measuring one way, our substance evades it and seems to prefer another, but when we try a different way, we have no more success. A suggestion from Tokojima, although rejected out of hand by most official bodies, seems to us to hold some promise, and we would like you to inquire through the alethiometer about any connection you can discover between the Rusakov field and the phenomenon unofficially called Dust. We do not have to remind you of the danger should this research attract the attention of the other side, but please be aware that they are themselves beginning a major program of inquiry into this subject. Tread carefully. “What does it mean?” said Asta. “Something to do with a field. Like a magnetic field, I s’pose. They sound like experimental theologians.” “What d’you think they mean by ‘the other side’?” “The CCD. Bound to be, since it was them chasing the man.

How I Turned a Troubled Company into a Personal Fortune. How to ________ This is a simple, straightforward headline structure that works with any desirable benefit. “How to” are two of the most powerful words you can use in a headline. Examples: How to Collect from Social Security at Any Age. How to Win Friends and Influence People. How to Improve Telemarketers' Productivity — for Just $19.95. Secrets Of ________ The word secrets works well in headlines. Examples: Secrets of a Madison Ave. Maverick — “Contrarian Advertising.” Secrets of Four Champion Golfers. Thousands (Hundreds, Millions) Now ________ Even Though They ________ This is a “plural” version of the very first structure demonstrated in this collection of winning headlines. Examples: Thousands Now Play Even Though They Have “Clumsy Fingers.” Two Million People Owe Their Health to This Idea Even Though They Laughed at It. 138,000 Members of Your Profession Receive a Check from Us Every Month Even Though They Once Threw This Letter into the Wastebasket Warning: ________ Warning is a powerful, attention-getting word and can usually work for a headline tied to any sales letter using a problem-solution copy theme. Examples: Warning: Two-Thirds of the Middle Managers in Your Industry Will Lose Their Jobs in the Next 36 Months. Warning: Your “Corporate Shield” May Be Made of Tissue Paper — 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses, or Lawsuits Give Me ________ and I'll ________ This structure simplifies the gist of any sales message: a promise. It truly telegraphs your offer, and if your offer is clear and good, this may be your best strategy. Examples: Give Me 5 Days and I'll Give You a Magnetic Personality. Give Me Just 1 Hour a Day and I'll Have You Speaking French Like “Pierre” in 1 Month. Give Me a Chance to Ask Seven Questions and I'll Prove You Are Wasting a Small Fortune on Your Advertising. ________ ways to ________ This is just the “how to” headline enhanced with an intriguing specific number. Examples: 101 Ways to Increase New Patient Flow. 17 Ways to Slash Your Equipment Maintenance Costs. Many of these example headlines are classics from very successful books, advertisements, sales letters, and brochures, obtained from a number of research sources. Some are from my own sales letters. Some were created for this book.

Washington University found that adding a single extra gene dramatically boosted a mouse’s memory and ability. These “smart mice” could navigate mazes faster, remember events better, and outperform other mice in a wide variety of tests. They were dubbed “Doogie mice,” after the precocious character on the TV show Doogie Howser, M.D. Dr. Tsien began by analyzing the gene NR2B, which acts like a switch controlling the brain’s ability to associate one event with another. (Scientists know this because when the gene is silenced or rendered inactive, mice lose this ability.) All learning depends on NR2B, because it controls the communication between memory cells of the hippocampus. First Dr. Tsien created a strain of mice that lacked NR2B, and they showed impaired memory and learning disabilities. Then he created a strain of mice that had more copies of NR2B than normal, and found that the new mice had superior mental capabilities. Placed in a shallow pan of water and forced to swim, normal mice would swim randomly about. They had forgotten from just a few days before that there was a hidden underwater platform. The smart mice, however, went straight to the hidden platform on the first try. Since then, researchers have been able to confirm these results in other labs and create even smarter strains of mice. In 2009, Dr. Tsien published a paper announcing yet another strain of smart mice, dubbed “Hobbie-J” (named after a character in Chinese cartoons). Hobbie-J was able to remember novel facts (such as the location of toys) three times longer than the genetically modified strain of mouse previously thought to be the smartest. “This adds to the notion that NR2B is a universal switch for memory formation,” remarked Dr. Tsien. “It’s like taking Michael Jordon and making him a super Michael Jordan,” said graduate student Deheng Wang. There are limits, however, even to this new mice strain. When these mice were given a choice to take a left or right turn to get a chocolate reward, Hobbie-J was able to remember the correct path for much longer than the normal mice, but after five minutes he, too, forgot. “We can never turn it into a mathematician. They are rats, after all,” says Dr. Tsien. It should also be pointed out that some of the strains of smart mice were exceptionally timid compared to normal mice. Some suspect that, if your memory becomes too great, you also remember all the failures and hurts as well, perhaps making you hesitant. So there is also a potential downside to remembering too much.

Kanya looks away. "You deserve it. It's your kamma. Your death will be painful." "Karma? Did you say karma?" The doctor leans closer, brown eyes rolling, tongue lolling. "And what sort of karma is it that ties your entire country to me, to my rotting broken body? What sort of karma is it that behooves you to keep me, of all people, alive?" He grins. "I think a great deal about your karma. Perhaps it's your pride, your hubris that is being repaid, that forces you to lap seedstock from my hand. Or perhaps you're the vehicle of my enlightenment and salvation. Who knows? Perhaps I'll be reborn at the right hand of Buddha thanks to the kindnesses I do for you." "That's not the way it works." The doctor shrugs. "I don't care. Just give me another like Kip to fuck. Throw me another of your sickened lost souls. Throw me a windup. I don't care. I'll take what flesh you throw me. Just don't bother me. I'm beyond worrying about your rotting country now." He tosses the papers into the pool. They scatter across the water. Kanya gasps, horrified, and nearly lunges after them before steeling herself and forcing herself to draw back. She will not allow Gibbons to bait her. This is the way of the calorie man. Always manipulating. Always testing. She forces herself to look away from the parchment slowly soaking in the pool and turn her eyes to him. Gibbons smiles slightly. "Well? Are you going to swim for them or not?" He nods at Kip. "My little nymph will help you. I'd enjoy seeing you two little nymphs frolicking together." Kanya shakes her head. "Get them out yourself." "I always like it when an upright person such as yourself comes before me. A woman with pure convictions." He leans forward, eyes narrowed. "Someone with real qualifications to judge my work." "You were a killer." "I advanced my field. It wasn't my business what they did with my research. You have a spring gun. It's not the manufacturer's fault that you are likely unreliable. That you may at any time kill the wrong person. I built the tools of life. If people use them for their own ends, then that is their karma, not mine." "AgriGen paid you well to think so." "AgriGen paid me well to make them rich. My thoughts are my own." He studies Kanya. "I suppose you have a clean conscience. One of those upright Ministry officers. As pure as your uniform. As clean as sterilizer can make you." He leans forward. "Tell me, do you take bribes?" Kanya opens her mouth to retort, but words fail her. She can almost feel Jaidee drifting close. Listening. Her skin prickles. She forces himself not to look over her shoulder. Gibbons smiles. "Of course you do. All of your kind are the same. Corrupt from top to bottom.

Our patients predict the culture by living out consciously what the masses of people are able to keep unconscious for the time being. The neurotic is cast by destiny into a Cassandra role. In vain does Cassandra, sitting on the steps of the palace at Mycenae when Agamemnon brings her back from Troy, cry, “Oh for the nightingale’s pure song and a fate like hers!” She knows, in her ill-starred life, that “the pain flooding the song of sorrow is [hers] alone,” and that she must predict the doom she sees will occur there. The Mycenaeans speak of her as mad, but they also believe she does speak the truth, and that she has a special power to anticipate events. Today, the person with psychological problems bears the burdens of the conflicts of the times in his blood, and is fated to predict in his actions and struggles the issues which will later erupt on all sides in the society. The first and clearest demonstration of this thesis is seen in the sexual problems which Freud found in his Victorian patients in the two decades before World War I. These sexual topics‒even down to the words‒were entirely denied and repressed by the accepted society at the time. But the problems burst violently forth into endemic form two decades later after World War II. In the 1920's, everybody was preoccupied with sex and its functions. Not by the furthest stretch of the imagination can anyone argue that Freud "caused" this emergence. He rather reflected and interpreted, through the data revealed by his patients, the underlying conflicts of the society, which the “normal” members could and did succeed in repressing for the time being. Neurotic problems are the language of the unconscious emerging into social awareness. A second, more minor example is seen in the great amount of hostility which was found in patients in the 1930's. This was written about by Horney, among others, and it emerged more broadly and openly as a conscious phenomenon in our society a decade later. A third major example may be seen in the problem of anxiety. In the late 1930's and early 1940's, some therapists, including myself, were impressed by the fact that in many of our patients anxiety was appearing not merely as a symptom of repression or pathology, but as a generalized character state. My research on anxiety, and that of Hobart Mowrer and others, began in the early 1940's. In those days very little concern had been shown in this country for anxiety other than as a symptom of pathology. I recall arguing in the late 1940's, in my doctoral orals, for the concept of normal anxiety, and my professors heard me with respectful silence but with considerable frowning. Predictive as the artists are, the poet W. H. Auden published his Age of Anxiety in 1947, and just after that Bernstein wrote his symphony on that theme. Camus was then writing (1947) about this “century of fear,” and Kafka already had created powerful vignettes of the coming age of anxiety in his novels, most of them as yet untranslated. The formulations of the scientific establishment, as is normal, lagged behind what our patients were trying to tell us. Thus, at the annual convention of the American Psychopathological Association in 1949 on the theme “Anxiety,” the concept of normal anxiety, presented in a paper by me, was still denied by most of the psychiatrists and psychologists present. But in the 1950's a radical change became evident; everyone was talking about anxiety and there were conferences on the problem on every hand. Now the concept of "normal" anxiety gradually became accepted in the psychiatric literature. Everybody, normal as well as neurotic, seemed aware that he was living in the “age of anxiety.” What had been presented by the artists and had appeared in our patients in the late 30's and 40's was now endemic in the land.