Relevant Marketing Quotes

You don't buy all the clothes in the market. You choose slowly and carefully, asking the prices for each before buying. The same way you choose your friends, by looking into their lives carefully, before taking any as a companion, then dropping those that are not relevant.

It's funny how after all those years attending youth events with light shows and bands, after all the contemporary Christian music and contemporary Christian books, after all the updated technology and dynamic speakers and missional enterprises and relevant marketing strategies designed to make Christianity cool, all I wanted from the church when I was ready to give it up was a quiet sanctuary and some candles. All I wanted was a safe place to be. Like so many, I was in search of sanctuary.

You want your target market and your capabilities to be completely in alignment.

I spent the beginning of my focus on activism by doing what most everyone else was doing; blaming other people and institutions. Don’t like the war? Let’s blame the president, congress, or lobbyists. Don’t like ecological disregard? Let’s blame this or that corrupt corporation or some regulatory body for poor performance. Don’t like being poor and socially immobile? Let’s blame government coercion and interference in this free market utopia everyone keeps talking about. The sobering truth of the matter is that the only thing to blame is the dynamic, causal unfolding of system expression itself on the cultural level. In other words, none of us create or do anything in isolation – it’s impossible. We are system-bound both physically and psychologically; a continuum. Therefore our view of causality with respect to societal change can only be truly productive if we seek and source the most relevant sociological influences we can and begin to alter those effects from the root causes.

Why would Danika tell them to lie low in the Meat Market?” “Why tell them to lie low in the Bone Quarter?” She sniffed and sighed with a longing toward a bowl of noodle soup. Hunt said, “Even if Danika or Sofie told Emile it was safe to hide out, if I were a kid, I wouldn’t have come here.” “You were a kid, like, a thousand years ago. Forgive me if my childhood is a little more relevant.” “Two hundred years ago,” he muttered. “Still old as fuck.

Adaptability is the new superpower in business - embrace it to thrive.

Business Paradigm Shifting helps companies stay agile in a rapidly changing market landscape.

Since the world around us is always changing, businesses that want continuity should be regularly shifting their paradigm.

A newly defined market will require either new capabilities or a new focus applied to current capabilities.

The primary purpose of the business’ capabilities is to provide superior value to the target market in exchange for money.

Everything the business does should revolve around providing value to the target market.

A target market should be like a lighthouse in a storm to a business

Business capabilities are relative to macro conditions. Based on differences in macro conditions, the economic worth of a capability could differ from one scenario to another.

Even a single macro change – like an increase in the price of gasoline due to geo-political tensions – can have tremendous effects on a business’ ability to provide value to its customers.

A capability is a business’ ability to provide value to customers. A business can only deliver the value it is capable of delivering, and capabilities are key enablers of a business’ ability to exchange value with its target market.

Once the target market is identified, it’s really about putting the business in a position to provide superior value in the most efficient way to that target market thereby enabling the business to earn maximum profit in the exchange.

The key turning point in my investment management career came when I concluded that because the notion of market efficiency has relevance, I should limit my efforts to relatively inefficient markets where hard work and skill would pay off best.

Permission Marketing Is Anticipated, Personal, Relevant

Credibility comes from results. Everything else is just marketing.

How is transformation built into your company’s corporate structure? This is an important question to answer if you want the company to remain relevant throughout market changes.

A ‘truly global’ firm in 2020 should have the ability to be domestically relevant to consumers in both developed and developing markets – at the same time

Some economists, when thinking about long memory, are concerned that it undercuts the Efficient Market Hypothesis that prices fully reflect all relevant information; that the random walk is the best metaphor to describe such markets; and that you cannot beat such an unpredictable market. Well, the Efficient Market Hypothesis is no more than that, a hypothesis. Many a grand theory has died under the onslaught of real data.

There is great wisdom in a business having a system in place for adapting its underlying assumptions and pivoting so that it can continue to survive and thrive in the new reality by reclaiming relevance and providing value to newly defined markets.

Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.

Marketers make change happen: for the smallest viable market, and by delivering anticipated, personal, and relevant messages that people actually want to get.

Don’t just be everywhere, be everywhere that your clients are, where you matter most.

As a brand or branded individual, success means sending out interesting, authentic, relevant content on a regular basis.

Nobody cares about you, your brand, or your company. You're irrelevant...until proven otherwise.

Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.

There is a considerable information bias that exists among different levels of market participants. The majority of the information is not available to everybody, nor does everybody decide after considering all relevant information.

Increased brand awareness online requires a strategic marketing approach focused on creating and distributing content that is relevant and consistent with the message you want to convey in an attempt to attract and retain a clearly defined audience.

Humboldt was the first to relate colonialism to the devastation of the environment. Again and again, his thoughts returned to nature as a complex web of life but also to man’s place within it. At the Rio Apure, he had seen the devastation caused by the Spanish who had tried to control the annual flooding by building a dam. To make matters worse, they had also felled the trees that had held the riverbanks together like ‘a very tight wall’ with the result that the raging river carried more land away each year. On the high plateau of Mexico City, Humboldt had observed how a lake that fed the local irrigation system had shrunk into a shallow puddle, leaving the valleys beneath barren. Everywhere in the world, Humboldt said, water engineers were guilty of such short-sighted follies. He debated nature, ecological issues, imperial power and politics in relation to each other. He criticized unjust land distribution, monocultures, violence against tribal groups and indigenous work conditions – all powerfully relevant issues today. As a former mining inspector, Humboldt had a unique insight into the environmental and economic consequences of the exploitation of nature’s riches. He questioned Mexico’s dependence on cash crops and mining, for example, because it bound the country to fluctuating international market prices. ‘The only capital,’ he said, that ‘increases with time, consists in the produce of agriculture’. All problems in the colonies, he was certain, were the result of the ‘imprudent activities of the Europeans’.

The Content Marketing Institute has derived a pithy one-sentence definition of this emerging field:5 “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.

many people mistaken for entrepreneurs fail to have true skin in the game in the sense that their aim is to either cash out by selling the company they helped create to someone else, or “go public” by issuing shares in the stock market. The true value of the company, what it makes, and its long-term survival are of small relevance to them. This is a pure financing scheme and we will exclude this class of people from our “entrepreneur” risk-taker class (this form of entrepreneurship is the equivalent of bringing great-looking and marketable children into the world with the sole aim of selling them at age four). We can easily identify them by their ability to write a convincing business plan.

In a classic study of how names impact people’s experience on the job market, researchers show that, all other things being equal, job seekers with White-sounding first names received 50 percent more callbacks from employers than job seekers with Black-sounding names.5 They calculated that the racial gap was equivalent to eight years of relevant work experience, which White applicants did not actually have; and the gap persisted across occupations, industry, employer size – even when employers included the “equal opportunity” clause in their ads.6 With emerging technologies we might assume that racial bias will be more scientifically rooted out. Yet, rather than challenging or overcoming the cycles of inequity, technical fixes too often reinforce and even deepen the status quo. For example, a study by a team of computer scientists at Princeton examined whether a popular algorithm, trained on human writing online, would exhibit the same biased tendencies that psychologists have documented among humans. They found that the algorithm associated White-sounding names with “pleasant” words and Black-sounding names with “unpleasant” ones.7 Such findings demonstrate what I call “the New Jim Code”: the employment of new technologies that reflect and reproduce existing inequities but that are promoted and perceived as more objective or progressive than the discriminatory systems of a previous era.

The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors. We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites. We are reporters because we have to fill up all those media chan- nels with relevant content. We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.

You didn’t warn us about this, Readier,’ said Stowley resentfully. Gilt waved his hands. ‘We must speculate to accumulate!’ he said. ‘The Post Office? Trickery and sleight of hand. Oh, von Lipwig is an ideas man, but that’s all he is. He’s made a splash, but he’s not got the stamina for the long haul. Yet as it turns out he will do us a favour. Perhaps we have been . . . a little smug, a little lax, but we have learned our lesson! Spurred by the competition we are investing several hundred thousand dollars—’ ‘Several hundred?’ said Greenyham. Gilt waved him into silence, and continued: ‘—several hundred thousand dollars in a challenging, relevant and exciting systemic overhaul of our entire organization, focusing on our core competencies while maintaining full and listening co-operation with the communities we are proud to serve. We fully realize that our energetic attempts to mobilize the flawed infrastructure we inherited have been less than totally satisfactory, and hope and trust that our valued and loyal customers will bear with us in the coming months as we interact synergistically with change management in our striving for excellence. That is our mission.’ An awed silence followed.

Take for example job applications. In the 21st century the decision wherever to hire somebody for a job while increasingly be made by algorithms. We cannot rely on the machines to set the relevant ethical standards, humans will still need to do that, but once we decide on an ethical standard in the job market, that it is wrong to discriminate against blacks or against women for example, we can rely on machines to implement and maintain these standards better than humans. A human manager may know and even agree that is unethical to discriminate against blacks and women but then when a black woman applies for a job the manager subconsciously discriminate against her and decides not to hire her. If we allow a computer to evaluate job applications and program computers to completely ignore race and gender we can be certain that the computer will indeed ignore these factors because computers do not have a subconscious. Of course it won't be easy to write code for evaluating job applications and there is always the danger that the engineers will somehow program their own subconscious biases into the software, yet once we discover such mistakes it would probably be far easier to debug the software than to get rid humans of their racist and misogynist biases.

Most institutional investors in the early 1970s, on the other hand, regarded business value as of only minor relevance when they were deciding the prices at which they would buy or sell. This now seems hard to believe. However, these institutions were then under the spell of academics at prestigious business schools who were preaching a newly-fashioned theory: the stock market was totally efficient, and therefore calculations of business value—and even thought, itself—were of no importance in investment activities. (We are enormously indebted to those academics: what could be more advantageous in an intellectual contest—whether it be bridge, chess, or stock selection than to have opponents who have been taught that thinking is a waste of energy?)

a perfectly competitive industry is an utter impossibility in the real world. The requirements for this status are numerous and ridiculously otherworldly: completely homogeneous products; an indefinitely large, not to say infinite, number of both buyers (to stave off monopsony)5 and sellers (to preclude monopoly); full and complete information about everything relevant on the part of all market participants; zero profits and equilibrium. The reductio ad absurdum of this objection is that, not only could roads not be privatized under such impossible criteria, but neither could anything else be. That is, this is a recipe for a complete takeover by the government of the entire economy; whether by nationalization (communism) or regulation (fascism), it matters little.

When electronic communication networks enter the habitat of the individual consumer they are equipped from the start with a safety device: the possibility of instant, trouble-free and (hopefully) painless disconnection — of cutting off communication in a way that would leave parts of the network unattended and deprive them of relevance, together with their power to be a nuisance. It is that safety device, and not the facility of getting in touch, let alone of staying together permanently, that endears the electronic substitute for face-to-face socializing to men and women trained to operate in a market-mediated world. In such a world, it is the act of getting rid of the unwanted, much more than the act of getting hold of the desired, that is the meaning of individual freedom.

Millions have been taught that if they don’t believe, if they don’t accept in the right way, that is, the way the person telling them the Gospel does, and they were hit by a car and died later that same day, God would have no choice but to punish them forever in conscious torment in hell. God would, in essence, become a fundamentally different being to them in that moment of death, a different being to them forever. A loving heavenly Father who will go to extraordinary lengths to have a relationship with them would, in the blink of an eye, become a cruel, mean, vicious tormenter who would ensure that they had no escape from an endless future of agony. Does God become somebody totally different the moment you die? That kind of God is simply devastating. Psychologically crushing. We can’t bear it. No one can. And that is the secret deep in the heart of many people, especially Christians: they don’t love God. They can’t, because the God they’ve been presented with and taught about can’t be loved. That God is terrifying and traumatizing and unbearable. And so there are conferences about how churches can be more “relevant” and “missional” and “welcoming,” and there are vast resources, many, many books and films, for those who want to “reach out” and “connect” and “build relationships” with people who aren’t part of the church. And that can be helpful. But at the heart of it, we have to ask: Just what kind of God is behind all this? Because if something is wrong with your God, if your God is loving one second and cruel the next, if your God will punish people for all of eternity for sins committed in a few short years, no amount of clever marketing or compelling language or good music or great coffee will be able to disguise that one, true, glaring, untenable, unacceptable, awful reality.[32]

Success in our society has to be ratified by publicity. The tycoon who lives in personal obscurity, the empire builder who controls the destinies of nations from behind the scenes, are vanishing types. Even nonelective officials, ostensibly preoccupied with questions of high policy, have to keep themselves constantly on view; all politics becomes a form of spectacle. It is well known that Madison Avenue packages politicians and markets them as if they were cereals or deodorants; but the art of public relations penetrates even more deeply into political life, transforming policy making itself. The modern prince does not much care that “there’s a job to be done”—the slogan of American capitalism at an earlier and more enterprising stage of its development; what interests him is that “relevant audiences,” in the language of the Pentagon Papers, have to be cajoled, won over, seduced. He confuses successful completion of the task at hand with the impression he makes or hopes to make on others.

We need not stop now to go round and round the vicious circle of production and consumption. We need not remind ourselves of the furious barrage of advertisements by which people are flattered and frightened out of a reasonable contentment into a greedy hankering after goods that they do not really need; nor point out for the thousandth time how every evil passion—snobbery, laziness, vanity, concupiscence, ignorance, greed—is appealed to in these campaigns. Nor how unassuming communities (described as backward countries) have these desires ruthlessly forced upon them by their neighbors in the effort to find an outlet for goods whose market is saturated. And we must not take up too much time in pointing out how, as the necessity to sell goods in quantity becomes more desperate, the people’s appreciation of quality is violently discouraged and suppressed. You must not buy goods that last too long, for production cannot be kept going unless the goods wear out, or fall out of fashion, and so can be thrown away and replaced with others.

The implication is that great work should, if it is truly great, not be of its time or place. We should not be aware of how, why, or when it was conceived, received, marketed, or sold. It floats free of this mundane world, transcendent and ethereal. This is absolute nonsense. Few of the works that we now think of as “timeless” were originally thought of that way. Carey points out that Shakespeare was not universally favored; Voltaire and Tolstoy didn’t care for him much, and Darwin found him “intolerably dull.”16 For many decades his work was derided as low and popular. The same could be said for a “great” painter like Vermeer, who was “rehabilitated” only recently. As a society, we change what we value all the time. When I was working with the UK trip-hop band Morcheeba, they extolled the virtues of an American seventies band called Manassas. I had dismissed that band when I was growing up—I thought they were great players but not in any way relevant to me—but I could see that a younger generation of musicians, without my prejudices, might see them in a different light. I don’t think that particular band ever got elevated to the “timeless” pedestal, but many others have been. I discovered Miles Davis’s electric jams from the seventies relatively late—for the most part, they were critically frowned upon when they came out—but there might now be a whole generation who looks on those records as founding gospel, hugely inspirational.

Many aspects of the modern financial system are designed to give an impression of overwhelming urgency: the endless ‘news’ feeds, the constantly changing screens of traders, the office lights blazing late into the night, the young analysts who find themselves required to work thirty hours at a stretch. But very little that happens in the finance sector has genuine need for this constant appearance of excitement and activity. Only its most boring part—the payments system—is an essential utility on whose continuous functioning the modern economy depends. No terrible consequence would follow if the stock market closed for a week (as it did in the wake of 9/11)—or longer, or if a merger were delayed or large investment project postponed for a few weeks, or if an initial public offering happened next month rather than this. The millisecond improvement in data transmission between New York and Chicago has no significance whatever outside the absurd world of computers trading with each other. The tight coupling is simply unnecessary: the perpetual flow of ‘information’ part of a game that traders play which has no wider relevance, the excessive hours worked by many employees a tournament in which individuals compete to display their alpha qualities in return for large prizes. The traditional bank manager’s culture of long lunches and afternoons on the golf course may have yielded more useful information about business than the Bloomberg terminal. Lehman

According to this view, free-market capitalism and state-controlled communism aren’t competing ideologies, ethical creeds or political institutions. At bottom, they are competing data-processing systems. Capitalism uses distributed processing, whereas communism relies on centralised processing. Capitalism processes data by directly connecting all producers and consumers to one another, and allowing them to exchange information freely and make decisions independently. For example, how do you determine the price of bread in a free market? Well, every bakery may produce as much bread as it likes, and charge for it as much as it wants. The customers are equally free to buy as much bread as they can afford, or take their business to the competitor. It isn’t illegal to charge $1,000 for a baguette, but nobody is likely to buy it. On a much grander scale, if investors predict increased demand for bread, they will buy shares of biotech firms that genetically engineer more prolific wheat strains. The inflow of capital will enable the firms to speed up their research, thereby providing more wheat faster, and averting bread shortages. Even if one biotech giant adopts a flawed theory and reaches an impasse, its more successful competitors will achieve the hoped-for breakthrough. Free-market capitalism thus distributes the work of analysing data and making decisions between many independent but interconnected processors. As the Austrian economics guru Friedrich Hayek explained, ‘In a system in which the knowledge of the relevant facts is dispersed among many people, prices can act to coordinate the separate actions of different people.

Whereas the slave cargoes gathered on the African coast reconfigured the normative boundaries of social life, the slave communities in the Americas exploded those boundaries beyond recognition. If an Akan-speaking migrant lived to complete a year on a west Indian sugar estate, he or she was likely by the end of that time to have come into close contact with unrelated Akan strangers as well as with Ga, Guan, or Adangbe speakers in the holding station on the African littoral, with Ewe speakers on the slave ship, and with Angolans, Biafrans, and Senegambians on the plantation. This was the composite we call diasporic Africa—an Africa that constituted not the continent on European maps, but rather the plurality of remembered places immigrant slaves carried with them. Like any geographic entity, diasporic Africa varies according to the perspective from which it is surveyed. Viewed from a cartographic standpoint (in essence, the view of early modern Europeans), diasporic Africa is a constellation of discrete ethnic and language groups; if one adopts this perspective, the defining question becomes whether or not the various constituent groups in the slave community shared a culture. Only by approaching these questions from the vantage point of Africans as migrants, however, can we hope to understand how Africans themselves experienced and negotiated their American worlds. If in the regime of the market Africans’ most socially relevant feature was their exchangeability, for Africans as immigrants the most socially relevant feature was their isolation, their desperate need to restore some measure of social life to counterbalance the alienation engendered by their social death. Without some means of achieving that vital equilibrium thanks to which even the socially dead could expect to occupy a viable place in society, slaves could foresee only further descent into an endless purgatory.

By pointing to the captain’s foolhardy departure from standard procedure, the officials shielded themselves from the disturbing image of slaves overpowering their captors and relieved themselves of the uncomfortable obligation to explain how and why the events had deviated from the prescribed pattern. But assigning blame to the captain for his carelessness afforded only partial comfort, for by seizing their opportunity, the Africans aboard the Cape Coast had done more than liberate themselves (temporarily at least) from the slave ship. Their action reminded any European who heard news of the event of what all preferred not to contemplate too closely; that their ‘accountable’ history was only as real as the violence and racial fiction at its foundation. Only by ceaseless replication of the system’s violence did African sellers and European buyers render captives in the distorted guise of human commodities to market. Only by imagining that whiteness could render seven men more powerful than a group of twice their number did European investors produce an account naturalizing social relations that had as their starting point an act of violence. Successful African uprisings against European captors were of course moments at which the undeniable free agency of the captives most disturbed Europeans—for it was in these moments that African captives invalidated the vision of the history being written in this corner of the Atlantic world and articulated their own version of a history that was ‘accountable.’ Other moments in which the agency and irrepressible humanity of the captives manifested themselves were more tragic than heroic: instances of illness and death, thwarted efforts to escape from the various settings of saltwater slavery, removal of slaves from the market by reason of ‘madness.’ In negotiating the narrow isthmus between illness and recovery, death and survival, mental coherence and insanity, captives provided the answers the slave traders needed: the Africans revealed the boundaries of the middle ground between life and death where human commodification was possible. Turning people into slaves entailed more than the completion of a market transaction. In addition, the economic exchange had to transform independent beings into human commodities whose most ‘socially relevant feature’ was their ‘exchangeability’ . . . The shore was the stage for a range of activities and practices designed to promote the pretense that human beings could convincingly play the part of their antithesis—bodies animated only by others’ calculated investment in their physical capacities.

Page 141: Group Polarization Patterns Political anger and demands for privileges are, of course, not limited to the less privileged. Indeed, even when demands are made in the name of less privileged racial or ethnic groups, often it is the more privileged members of such groups who make the demands and who benefit from policies designed to meet such demands. These demands may erupt suddenly in the wake of the creation (or sharp enlargement) of a newly educated class which sees its path to coveted middle-class professions blocked by competition of other groups--as in India, French Canada, or Lithuania, for example. * * * A rapid expansion of education is thus a factor in producing inter-group conflict, especially where the education is of a kind which produces diplomas rather than skills that have significant economic value in the marketplace. Education of a sort useful only for being a clerk, bureaucrat, school teacher--jobs whose numbers are relatively fixed in the short run and politically determined in the long run--tend to increase politicized inter-group strife. Yet newly emerging groups, whether in their own countries or abroad, tend to specialize precisely in such undemanding fields. Malay students, for example, have tended to specialize in Malay studies and Islamic studies, which provide them with no skills with which compete with the Chinese in the marketplace, either as businessmen, independent professionals, or technicians. Blacks and Hispanics in the United States follow a very similar pattern of specializing disproportionately in easier fields which offer less in the way of marketable skills. Such groups then have little choice but to turn to the government, not just for jobs but also for group preferences to be imposed in the market place, and for symbolic recognition in various forms. *** While economic interests are sometimes significant in explaining political decisions, they are by no means universally valid explanations. Educated elites from less advanced groups may have ample economic incentives to promote polarization and preferential treatment policies, but the real question is why the uneducated masses from such groups give them the political support without which they would be impotent. Indeed, it is often the less educated masses who unleash the mob violence from which their elite compatriots ultimately benefit--as in Malaysia, Sri Lanka, or parts of India, Africa, or the United States, where such violence has led to group preference policies in employment, educational institutions, and elsewhere. The common denominator in these highly disparate societies seems to be not only resentment of other groups' success but also fear of an inability to compete with them, combined with a painful embarrassment at being so visibly "under-represented"--or missing entirely—in prestigious occupations and institutions. To remedy this within apolitically relevant time horizon requires not simply increased opportunities but earmarked benefits directly given on a racial or ethnic basis.

Many models are constructed to account for regularly observed phenomena. By design, their direct implications are consistent with reality. But others are built up from first principles, using the profession’s preferred building blocks. They may be mathematically elegant and match up well with the prevailing modeling conventions of the day. However, this does not make them necessarily more useful, especially when their conclusions have a tenuous relationship with reality. Macroeconomists have been particularly prone to this problem. In recent decades they have put considerable effort into developing macro models that require sophisticated mathematical tools, populated by fully rational, infinitely lived individuals solving complicated dynamic optimization problems under uncertainty. These are models that are “microfounded,” in the profession’s parlance: The macro-level implications are derived from the behavior of individuals, rather than simply postulated. This is a good thing, in principle. For example, aggregate saving behavior derives from the optimization problem in which a representative consumer maximizes his consumption while adhering to a lifetime (intertemporal) budget constraint.† Keynesian models, by contrast, take a shortcut, assuming a fixed relationship between saving and national income. However, these models shed limited light on the classical questions of macroeconomics: Why are there economic booms and recessions? What generates unemployment? What roles can fiscal and monetary policy play in stabilizing the economy? In trying to render their models tractable, economists neglected many important aspects of the real world. In particular, they assumed away imperfections and frictions in markets for labor, capital, and goods. The ups and downs of the economy were ascribed to exogenous and vague “shocks” to technology and consumer preferences. The unemployed weren’t looking for jobs they couldn’t find; they represented a worker’s optimal trade-off between leisure and labor. Perhaps unsurprisingly, these models were poor forecasters of major macroeconomic variables such as inflation and growth.8 As long as the economy hummed along at a steady clip and unemployment was low, these shortcomings were not particularly evident. But their failures become more apparent and costly in the aftermath of the financial crisis of 2008–9. These newfangled models simply could not explain the magnitude and duration of the recession that followed. They needed, at the very least, to incorporate more realism about financial-market imperfections. Traditional Keynesian models, despite their lack of microfoundations, could explain how economies can get stuck with high unemployment and seemed more relevant than ever. Yet the advocates of the new models were reluctant to give up on them—not because these models did a better job of tracking reality, but because they were what models were supposed to look like. Their modeling strategy trumped the realism of conclusions. Economists’ attachment to particular modeling conventions—rational, forward-looking individuals, well-functioning markets, and so on—often leads them to overlook obvious conflicts with the world around them.

Declan had been told a long time ago that he had to know what he wanted, or he'd never get it. Not by his father, because his father would never have delivered such pragmatic advice in such a pragmatic way. No, even if Niall Lynch believed in the sentiment, he would have wrapped it up in a long story filled with metaphor and magic and nonsense riddles. Only years after the storytelling would Declan be sitting somewhere and realize that all along Niall had been trying to teach him to balance his checkbook, or whatever the tale had really been about. Niall could never just say the thing. No, this piece of advice--You have to know what you want, or you'll never get it--was given to Declan by a senator from Nevada he'd met during a DC field trip back in eighth grade. The other children had been bored by the pale stone restraint of the city and the sameness of the law and government offices they toured. Declan, however, had been fascinated. He'd asked the senator what advice he had for those looking to get into politics. "Come from money," the senator had said first, and then when all the eighth graders and their teachers had stared without laughing, he added, "You have to know what you want, or you'll never get it. Make goals." Declan made goals. The goal was DC. The goal was politics. The goal was structure, and more structure, and yet more structure. He took AP classes on political science and policy. When he traveled with his father to black markets, he wrote papers. When he took calls from gangsters and shady antique auction houses, he arranged drop-offs near DC and wrangled meetings with HR people. Aglionby Academy made calls and pulled strings; he got names, numbers, internships. All was going according to plan. His father's will conveniently left him a townhouse adjacent to DC. Declan pressed on. He kept his brothers alive; he graduated; he moved to DC. He made the goal, he went towards the goal. When he took his first lunch meeting with his new boss, he found himself filled with the same anticipation he'd had as an eighth grader. This was the place, he thought, where things happened. Just across the road was the Mexican embassy. Behind him was the IMF. GW Law School was a block away. The White House, the USPS, the Red Cross, all within a stone's throw. This was before he understood there was no making it for him. He came from money, yeah, but the wrong kind of money. Niall Lynch's clout was not relevant in this daylight world; he only had status in the night. And one could not rise above that while remaining invisible to protect one's dangerous brother. On that first day of work, Declan walked into the Renwick Gallery and stood inside an installation that had taken over the second floor around the grand staircase. Tens of thousands of black threads had been installed at points all along the ceiling, tangling around the Villareal LED sculpture that normally lit the room, snarling the railing over the stairs, blocking out the light from the tall arches that bordered the walls, turning the walkways into dark, confusing rabbit tunnels. Museumgoers had to pick their way through with caution lest they be snared and bring the entire world down with them. He had, bizarrely, felt tears burning the corners of his eyes. Before that, he hadn't understood that his goals and what he wanted might not be the same thing. This was where he'd found art.

Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of “who are we?” is critical. Knowing who we are is the key to elevating our capacities and performance.

In 2012, GE unveiled its answer to these threats, a campaign it calls the “industrial Internet.” It included a new research lab across the bay from Silicon Valley, where it has hired 800 people, many of them programmers and data scientists. “People have told companies like GE for years that they can’t be in the software business,” Immelt said last year. “We’re too slow. We’re big and dopey. But you know what? We are extremely dedicated to winning in the markets we’re in. And this is a to-the-death fight to remain relevant to our customers.

The delightful part about digital is that if done right, it actually gets people to tell us who they are and what they’re looking for. Organizations can get an actual understanding of what their needs or aspirations are, enabling every business to be much more relevant in their engagement with customers. When that starts to happen, people get excited because you actually see the people you’re trying to reach and serve as they are. And it makes a huge difference. But for this to happen, the rate and pace of the adoption of digital for everyone has to happen quickly and in the right way to act on and harness this new power. Principally, most organizations have a skills and mindset gap with the amount of process change, tooling, and data that is being put into place. I’m convinced that the future of digital is going to change so many things. And we can’t wait. Most people are just as anxious as I am to get to that future.” —Jon Iwata, senior vice president, marketing and communications, IBM

How to choose a guitar for beginners? Choose a guitar will depend on the music project that you have in your mind. If you are searching for a guitar which is economical as well as helps in delivering a power packed performance, then you must read out relevant and well-researched reviews. A good beginner guitar is the one which comes with multiple features and is easy on the pocket. Here are some general but highly essential guidelines that you must follow while thinking about purchasing a new and best beginner guitar. One of the best things to do is to check out guitars with STEEL STRINGS and which is LIGHTWEIGHT. As a beginner, you would need a guitar which is not heavy to carry, and strings offer you maximum endurance. The CLARITY of the SOUND is another crucial thing to keep in mind because it will help you learn the basics of music. As a beginner, it is quite essential that you should learn everything so that in the future you can deliver top-notch performance in front of large crowd of people. Do not go for guitars which have COMPLEX MECHANISMbecause it becomes tough to learn the basics and also it is difficult to clean the guitar on a daily basis. BRAND AWARENESS is also another most important part. You must make yourself aware of the brand of guitars available in the market. It is good because it helps in analyzing the features, quality as well as price and as a result, you can buy the best product for yourself.

Fortunately, Google found product/ market fit by refining Overture’s advertising auction model. Google’s AdWords product was so much better at monetizing search through its self-service, relevance-driven, auction system that by the time those competitors managed to play catch-up, Google had amassed the financial resources that allowed it to invest whatever was necessary to maintain product superiority. Google doesn’t always get product/ market fit right (and if it had run out of money before hitting upon AdWords, the search business might have died before ever achieving that fit). This is a reflection of its very intentional product management philosophy, which relies on bottom-up innovation and a high tolerance for failure. When it works, as in Gmail, which was a bottom-up project launched by Paul Buchheit, it can produce killer products. But when it fails, it results in killed products, as demonstrated by projects like Buzz, Wave, and Glass. To overcome this risk of failure, Google relies on both its financial strength (which comes from its high gross margins, among other things) and a willingness to decisively cut its losses. For example, when Google bought YouTube (which had clearly achieved product/ market fit), it was willing to abandon its own Google Video service, even though it had invested heavily in that product. Other massively successful companies take a very different approach. In contrast to Google, where new ideas can come from anywhere in the company and there are always many parallel projects going on at the same time, Apple takes a top-down approach that puts more wood behind fewer arrows. Apple keeps its product lines small and tends to work on a single major product at a time. One philosophy isn’t necessarily better than the other; the important thing is simply to find that product/ market fit quickly, before your competition does.

Get Noticed In Cyber Space With SEO Do you own a website or blog and want to get the most out of it by increasing your traffic without spending a dime? Then you should look into the world of search engine optimization! Search engine optimization gets more people to your site for free. Read on to learn how you, too, can do this! When designing your site for SEO, make sure to include relevant keywords in the title tag. Since these words will show up as the title to your page, it is the single most important place to put the relevant keywords. However, make sure your title tag is no more than six to seven words in length. Using flash files is not a good idea for search engine optimization. Be aware of using flash as it can be very slow to load, and users will get frustrated. In addition, search engine spiders will not read keywords that are found in flash files. When marketing a product online, make sure your site is as useable and accessible as possible. If your website has problems with the code or can't be viewed by certain browsers, you will lose visitors and therefore sales. Very few people will go to the trouble of switching browsers just to use your site. When optimizing your website, be sure to optimize your description meta tag as well. Some experts believe that keyword meta tags are nearly worthless today, as search engines no longer use them, but that descriptions will usually show up under your page title on the results page, and they are also involved in the indexing process. With search engine optimization, your blog or website can get way more traffic by appearing early on lists of search results for terms related to your business. Apply these easy, free, and effective techniques to maximize your traffic and use that traffic to maximize your profits. Why wait? Start now! Use these tips for successful SEO of any business online and try visit holisticmade.com

We all know that, particularly in mature markets, the quality at the product level hardly offers a perceivable and big enough difference between competing products, as indicated by the success of private labels. And since, in most categories, customers are quite satisfied with the product performance, a relevant differentiation at the pure product level is increasingly hard to provide.

Some of the information customers want directly from you, the marketer of the product, includes Comparison Charts, Decision Guides, Product Specs, Tutorials, Manuals, User Guides (not the same as manuals), Training Courses, identification of the most informed infomediaries, and information on finding ratings and reviews. As we’ve seen, customers don’t want certain information directly from you, particularly in areas where you are likely to be biased, don’t know local conditions, don’t know about specialized uses—in short, areas where truth and relevance are subject to interpretation and bias. So, you’ll have to point them to independent sources—in other words, word-of-mouth sources.

Central to the concept of word of mouth is the idea that the producer of the product does not control the information, which is, accordingly, presumed to be more free of bias, more relevant, more complete, more trustworthy, and thus more accurate than commercial information. Commercial communication or advocacy, such as advertising, is, in contrast, information from a source that has a vested interest in presenting the information in a particular way. Word of mouth and traditional advertising

After over a decade of monopoly in the online distribution, the major OTAs had to (at least partially) reinvent themselves, by diversifying and broaden their products in order to stay relevant. Because, if up until now metasearch engines merely aggregated third-party data, they now provide the option to complete one’s reservation without even leaving the result page. And that, for an OTA, is a problem.

We live in the shadow of a great lie, and by the time we figure out that it is a lie we are closing in on death and have become irrelevant consumers, and a new generation of young and relevant consumers takes our place in the great chain of shopping.

In startups the emphasis is on “get it done, and get it done fast.” So it’s natural that heads of Sales and Marketing believe they are hired for what they know, not what they can learn. They assume their prior experience is relevant in this new venture. They assume they understand the customer problem and therefore the product that needs to be built and sold. Therefore they need to put that knowledge to work and execute the product development, sales and marketing processes and programs that have worked for them before. This is usually a faulty assumption. Before we can build and sell a product, we have to answer some very basic questions: What are the problems our product solves? Do customers perceive these problems as important or “must-have”? If we’re selling to businesses, who in a company has a problem our product could solve? If we are selling to consumers how do we reach them? How big is this problem? Who do we make the first sales call on? Who else has to approve the purchase? How many customers do we need to be profitable? What’s the average order size?

There are fundamental ways that meaning informs our lives and work, if we are conscious of it and recognize its shape. The shape meaning takes in marketing is empathy: All relevant customer understanding and communications flow from being aware of and aligned with the customer’s needs and motivations. In business in a broader sense, the shape meaning takes is strategy. It guides every decision and action. In technology and data science, meaning can drive the pursuit of applied knowledge toward that which improves our experiences and our lives. Creative work becomes more meaningful the more it conveys truth. And in our lives overall, an understanding of what is meaningful to us provides us with purpose, clarity, and intention.

Analytics are people. And relevance, in terms of offering targeted messages and experiences, is a form of showing respect for your customer’s time and interests. So is discretion regarding their privacy.

Inbound PR is about transforming an outdated agency business model and making it relevant again for the digital future.

Inbound PR is about being human-centered with content that is relevant, remarkable, and created for a specific audience and its needs.

If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second in importance to direct profits. As stores now segment their shoppers into groups relevant to their marketing effort (e.g. irregular stock-up shopper), manufacturers need to show how their presence, or their marketing activity, might matter to key shopper segments.

ART (in a business marketing context) Authority Relevant Timely

Don't seek to be relevant, just be CONSISTENT.

Expert Tips On Search Engine Optimization That Are Proven To Work Each business with a Web site needs to make Search Engine Optimization (SEO) part of their growth strategy, working to get their site ranked as high as possible on the major search engines. With a little work, a different approach, and these tips, you can get your site ranked well with the search engines. To create more traffic to your site and to improve your standings with search engines, you can write and submit articles to online article directories. The directories make their articles available to countless people who will read your submissions and follow the links back to your site. This has the potential to bring traffic to your site far into the future as these links remain active for many years. To help site crawlers better understand your site, you should use keywords as your anchor text for internal links. Non-descript links such as, "click here," do not help your site as they offer no information to the search engines. This will also help your site to appear more cohesive to human visitors. Be varied in the page titles of your site, but not too lengthy. Targeting over 70 characters will begin to diminish the weight of the page or site. Keep the titles condensed and intersperse a wide variety of your keywords and phrases amongst them. Each individual page will add its own weight to the overall search. In order to optimize incoming links to raise your search engine rankings, try to have links to different parts of your website, not just your homepage. Search engine spiders read links to different parts of your site, as meaning that your site is full of useful and relevant content and therefore, ranks it higher. One way to enhance your standing in website search rankings is to improve the time it takes your website to load. Search engines are looking to deliver the best possible experience to their searchers and now include load time into their search ranking protocols. Slow loading sites get lost in the mix when searchers get impatient waiting for sites to load. Explore ways to optimize your loading process with solutions like compressed images, limited use of Flash animations and relocating JavaScript outside your HTML code. Publish content with as little HTML code as possible. Search engines prefer pages that favor actual content instead of tons of HTML code. In fact, they consistently rank them higher. So, when writing with SEO in mind, keep the code simple and concentrate on engaging your audience through your words. Do not obsess over your page rankings on the search engines. Your content is more important than your rank, and readers realize that. If you focus too much on rank, you may end up accidentally forgetting who your true audience is. Cater to your customers, and your rank will rise on its own. As you can see, you need to increase your site's traffic in order to get ranked higher. This is possible to anyone who is willing to do what it takes. Getting your site ranked with the top search engines is highly possible, and can be done by anyone who will give it a chance.

The Ultimate Guide To SEO In The 21st Century Search engine optimization is a complex and ever changing method of getting your business the exposure that you need to make sales and to build a solid reputation on line. To many people, the algorithms involved in SEO are cryptic, but the basic principle behind them is impossible to ignore if you are doing any kind of business on the internet. This article will help you solve the SEO puzzle and guide you through it, with some very practical advice! To increase your website or blog traffic, post it in one place (e.g. to your blog or site), then work your social networking sites to build visibility and backlinks to where your content is posted. Facebook, Twitter, Digg and other news feeds are great tools to use that will significantly raise the profile of your pages. An important part of starting a new business in today's highly technological world is creating a professional website, and ensuring that potential customers can easily find it is increased with the aid of effective search optimization techniques. Using relevant keywords in your URL makes it easier for people to search for your business and to remember the URL. A title tag for each page on your site informs both search engines and customers of the subject of the page while a meta description tag allows you to include a brief description of the page that may show up on web search results. A site map helps customers navigate your website, but you should also create a separate XML Sitemap file to help search engines find your pages. While these are just a few of the basic recommendations to get you started, there are many more techniques you can employ to drive customers to your website instead of driving them away with irrelevant search results. One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors. Ask for help, or better yet, search for it. There are hundreds of websites available that offer innovative expertise on optimizing your search engine hits. Take advantage of them! Research the best and most current methods to keep your site running smoothly and to learn how not to get caught up in tricks that don't really work. For the most optimal search engine optimization, stay away from Flash websites. While Google has improved its ability to read text within Flash files, it is still an imperfect science. For instance, any text that is part of an image file in your Flash website will not be read by Google or indexed. For the best SEO results, stick with HTML or HTML5. You have probably read a few ideas in this article that you would have never thought of, in your approach to search engine optimization. That is the nature of the business, full of tips and tricks that you either learn the hard way or from others who have been there and are willing to share! Hopefully, this article has shown you how to succeed, while making fewer of those mistakes and in turn, quickened your path to achievement in search engine optimization!

Do You Know How Search Engine Optimization Can Help You? In order to market your website and/or business effectively, you need to have the proper information to guide you along the way. Without the right info, you'll be swinging blindly in the most competitive marketplace in the world. Read the article below and find out about some tips you can use for optimizing your website. You will need to make your website pop up in the google search results. Build a really solid website and use search engine optimization to get it found. If other local businesses in your area don't have this, you will stand out like a shining star from the crowd. When it comes to linking your keywords, whether on your own site or on someone else's, quality beats quantity any day of the week. Make sure that your keywords are linked naturally in quality content. One proper, quality link will earn you much higher placement than 10 garbage links. Since web business is a marathon, it is good to plan around quality so that you last the long haul. To know where you stand with your particular niche market, you should check on your page rank at least once a week. By checking your rank, you will find out varying information about how competitors are finding you and you will also realize what you need to do in order to shoot up in the rankings. Your goal should be a page rank of 1. To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly. A great way to get more people to your site is to list your site with Google so that when people search through Google your page will come up. Listing your site in this way, will give you a vast venue where thousands of people will be introduced to your site and to your links. The future development strategy for all companies with a web site should include a strategy for search engine optimization, getting more traffic to their site. One key point is to be aware of the use of appropriate key words. Appropriate key words should be placed strategically throughout your site, the title tag and page header are generally the most important spots for keywords, be careful with your choices. Linking to lists is very popular for website owners and bloggers and can help your search engine optimization. You can find a lot of articles on the internet that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well- written articles with relevant content composed as lists with numbers, not bullets, such as "10 ways to buy a new car." It's all about what the websites want in SEO, and that's what you need to realize. It doesn't matter if you're a simple blog or a legitimate business; you still need the proper optimization if you hope to achieve a high ranking. What you've read here will help you achieve that, but you still need to put the information to good use.

The concept of selling solutions isn’t wrong. It’s based on a valid recognition of the enormous unmet needs most customers have. But very few companies have figured out how to implement the concept profitably. Most failed attempts to deliver solutions have suffered from one of two common flaws. First, many are uncompelling or undifferentiated in the customer’s eyes. Sometimes the word solution is simply code for a consultative selling process or an attempt to pitch some kind of service agreement along with the product. Sometimes the solution is more significant, but undifferentiated. Take outsourcing as an example. Many companies have moved to take over and run some customer function, such as the mail room or call center, and then struggled to make money. The reason: In most cases, this is simply a cost-of-capital or -labor play, based on the notion that the contractor can run the operation more cheaply than the client firm. The function’s role in enhancing the customer’s business scarcely changes. Not surprisingly, this purely cost-based value proposition leads to rapid downward pricing pressure and service commoditization. The other major problem with many attempts to create solutions is their complexity. Once a company has developed a compelling solutions offering, reaching and serving the customer often requires the creation of a highly skilled delivery force that is hard to scale up. The result is a small, marginally profitable operation that clings to relevance on the periphery of the business.

These are the Five (Plus One) Components of Effective Positioning: Competitive alternatives. What customers would do if your solution didn’t exist. Unique attributes. The features and capabilities that you have and the alternatives lack. Value (and proof). The benefit that those features enable for customers. Target market characteristics. The characteristics of a group of buyers that lead them to really care a lot about the value you deliver. Market category. The market you describe yourself as being part of, to help customers understand your value. (Bonus) Relevant trends. Trends that your target customers understand and/or are interested in that can help make your product more relevant right now.

person anywhere in Europe would have had a solid grounding in the classics. Certainly the coiner of addict did. Is it an exaggeration to say that Latin and Greek were known quantities in households with more books than a lone family bible? Probably, but if a member of such a household completed any kind of undergraduate or postgraduate work, there would have been significant accumulated exposure to the classical languages, and the cultures they represented, and their stories, their myths and their legends. Obviously old Gabriel Fallopius knew all that stuff. Certainly Friedrich Sertürner knew all about the Greek god of dreams. (And was probably ready to argue for forty-five minutes why it was indeed dreams, not sleep.) In the eighteenth and nineteenth centuries, anyone educated in Germany as a pharmacist would have known that kind of thing. Which meant Felix Hoffmann did, too. So why did he call it heroin? Even before I learned it was so, I always vaguely assumed ‘hero’ was ancient Greek. It just sounded right. I further vaguely assumed even in modern times the word might signify something complicated, central and still marginally relevant in today’s Greek heritage. Naively I assumed I was proved right, the first time I came to New York, in 1974. I ate in Greek diners with grand and legacy-heavy names like Parthenon and Acropolis, and from Greek corner delis, some of which had no name at all, but every single establishment had ‘hero sandwiches’ on the menu. This was partly simple respect for tradition, I thought, like the blue-and-white take-away coffee cups, and also perhaps a cultural imperative, a ritual genuflection, but probably most of all marketing, as if to say, eat this mighty meal and you too could be a legend celebrated for millennia. Like Wheaties, the breakfast of champions. But no. ‘Hero’ was a simple phonetic spelling in English of the Greek word ‘gyro’. It was how New Yorkers said it. A hero sandwich was a gyro sandwich, filled with street-meat thinly carved from a large wad that rotated slowly against a source of heat. Like the kebab shops we got in Britain a few years later. Central to modern culture, perhaps, but not to ancient heritage. Even

When clients want to add a bunch of confusion to their marketing message, I ask them to consider the ramifications of doing so if they were writing a screenplay. I mean, what if The Bourne Identity were a movie about a spy named Jason Bourne searching for his true identity but it also included scenes of Bourne trying to lose weight, marry a girl, pass the bar exam, win on Jeopardy, and adopt a cat? The audience would lose interest. When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As a result, they daydream, walk out of the theater, or in the case of digital marketing, click to another site without placing an order. Why do so many brands create noise rather than music? It’s because they don’t realize they are creating noise. They actually think people are interested in the random information they’re doling out. This is why we need a filter. The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

If you want to remain relevant for the long term you must cleverly strategize how to appeal to the masses.

Content Marketing Mastery: How to Create and Promote Valuable Content Content marketing mastery refers to the advanced level of expertise and skill in creating, distributing, and managing content to attract, engage, and convert a target audience. Content marketing is a strategic marketing approach that focuses on creating valuable, relevant, and consistent content to establish and strengthen a brand's presence, build trust with the audience, and ultimately drive profitable customer actions. Content marketing is an ongoing process, and achieving mastery requires continuous learning, testing, and optimization. By consistently delivering valuable content that resonates with your target audience, you can establish a strong online presence and drive business success.

is neither meaningful nor relevant.

Editor’s introduction: Welcome our guide on guest blogging in seo. That’s right, send it a spot on profcontent from our friend alex. Alex breaks down everything beginners need to know to start blogging on the web. Take that, Alex. What is good blogging? Guest blogging- also referred to as blogging – is the need to contribute to another person’s blog to build relevant exposure, leads and links. Link are a primary ranking factor in goggle, and seo offer a strong chance of getting a link back from another website, among other marketing considerations in guest blogging. Guest blogging build a relationship with the blogger hosting your post, connects with the blogger hosting your post, connects with their audience for additional exposure, and helps you build authority among that audience. The premise is simple: you write a blog article tailored to the needs of a particular blogger and get a backlink in return, What Is Guest Blogging in SEO? A Guide for usually below the article in what’s called an author box. Blogger are inserted in publishing high- quality content on their blogs that they can use to attract new readers as well as share with their exiting audience. This makes guest blogging a win-win solution for both website owners who want to rank higher in search engines (and need link to do so) and bloggers who want to drive more readers to their blog. Interested in attracting more readers their blog. Is guest blogging good for bloggers? The short answer is yes again. As extensive as the blogger is shrewdness and eager to spend time sifting through and excision posts from outside bases, guest blogging can be a great source of valuable content for the blogger’s audience. An important portion of removal any external role is reviewing the links inside the content Take a look at this (or another) post a bout guest blogging and inbound marketing written by Neil Patel. Almost every paragraph has an external link. You get, Neil knows that links add price to a post by if more material and additional incomes. Be like Neil. To be on the benign side, examine guest posts for superiority and make sure you only link to superiority websites that add price to the mesh. To type sure the websites you’re involving to are immobile available, aren’t recurring 404s, or readdressing to dissimilar content. 1.find list of top blogs. The first step of prospects is pretty obvious: type a phrase like “ top [ industry specific] blogs list” into goggle and review the results. Opinion all the blogs registered one by one on each sheet in the search fallouts. Most likely you find great blogs this way, but only a few of them can accept guest articles from contributors. 2. Advanced search with search strings: Google has many hunt strings to help you find exact happy on the web, which you can syndicate into search If you are novel to this, you can learn extra here or here. If you search for [“keyword” and “write for us”], your results will look like the image under. 3. Shadow people or businesses who actively visitor blog. One of the best ways to find great guest blogging opportunities is to find other people who consistently contribute quality guest posts to industry- related websites. Most people and companies share their posts through social media profiles. Once I ran across a twitter profile that was basically sharing their guest posts, so I pretty much grew my list in no time. Stab this search thread to find sites anywhere a precise person or business published a guest post: “individual name “or” corporation name” “guest column”.

Each component has a relationship to the others. Attributes of your product are only “unique” when compared with competitive alternatives. Those attributes drive the value, which determines who the best target customers are, which in turn highlights which market frame of reference is the best one to highlight your value. Trends must be relevant to your target customers, and can be used in combination with your market category to make your product more relevant to your buyers right now.

In the work I’ve done with startups, I’ve determined that it’s critical to start with understanding what the customer sees as a competitive alternative, and then working through the rest of the components—attributes, value, characteristics, market category, relevant trends—from there.

The longer one owns the shares, however, the more important the firm’s underlying economics will be to performance results. Long-term investors therefore seek answers with shelf life. What is relevant today may need to be relevant in ten years’ time if the investor is to continue owning the shares. Information with a long shelf life is far more valuable than advance knowledge of next quarter’s earnings. We seek insights consistent with our holding period. These principally relate to capital allocation, which can be gleaned from examining the company’s advertising, marketing, research and development spending, capital expenditures, debt levels, share repurchase/ issuance, mergers and acquisitions and so forth.

You are only as powerful and influential as the quality of the relevant content you create consistently at scale.

Fama proposed that in an efficient market, the competition among so many smart traders, analysts, and investors meant that at any given time, all known, relevant information was already reflected in stock prices. And new information would continually be baked into the price virtually instantaneously.

To come up with your unique viewpoint, ask yourself a few questions: What is something everyone thinks is true—but you think is wrong? What is something nobody in your target market is talking about—but should be? What are the biggest mistakes people in your market are making—but are totally blind to? Ultimately, your audience wants to learn something from you that’s relevant, useful, and surprising. And they want to do that by going on a journey with you.

There is a conundrum at the heart of the efficient-markets hypothesis, often called the Grossman-Stiglitz Paradox after a seminal 1980 paper written by hedge fund manager Sanford Grossman and the Nobel laureate economist Joseph Stiglitz.22 “On the Impossibility of Informationally Efficient Markets” was a frontal assault on Eugene Fama’s theory, pointing out that if market prices truly perfectly reflected all relevant information—such as corporate data, economic news, or industry trends—then no one would be incentivized to collect the information needed to trade. After all, doing so is a costly pursuit. But then markets would no longer be efficient. In other words, someone has to make markets efficient, and somehow they have to be compensated for the work involved. This paradox has hardly held back the growth of passive investing. Many investors gradually realized that whatever academic theory one subscribes to, the cold unforgiving fact is that over time most active managers underperform their benchmarks. Even if they do beat the market, a lot of the “alpha” they produce is then often gobbled up by their fees. With his usual wit, Bogle dubbed this the “Cost Matters Hypothesis.”23 However, the truth of the Grossman-Stiglitz Paradox does raise some pertinent questions around whether markets may become less efficient as more and more investing is done through index funds.

Here are four examples of Lead Magnets I use: A checklist that can be used to properly perform something I explained in a video. A template for determining, say, a business’s profit margin. An advanced guide that goes further into the details of a subject of one of my videos. A unique book that provides substantial value but is offered for free. For me, it is 11 Side Hustle Ideas to Make $500/Day from Your Phone. The appropriate opt-in incentive depends on your content. Here are other types of examples: A DIY carpenter could offer plans to make a corner table. A marketing YouTuber could offer scripts of what to say on sales phone calls. A landscaping expert might offer recommendations for which kinds of grass to use around the United States. YouTuber Nick True at Mapped Out Money, who makes video tutorials that teach the best practices for using the personal budgeting software YNAB, found that he gets the highest sign-up rates when he offers a checklist that relates to the video. His followers really like having a resource that they can use to put his advice into practice. Jess Dante of Love and London runs a YouTube channel helping viewers plan their trips to London by suggesting lesser-known restaurants and stores to visit. Her superstar opt-in incentive is a free London 101 Guide with everything a first-time visitor needs to know. It’s been downloaded more than 45,000 times. Where you make your call to action will also have an impact on your success building your email list. You can make your call to action in a variety of places or ways inside your videos. One of the best ways is to give a short, relevant tease of the bonus or resource you’re offering within the YouTube video and tell people where they can learn more. CHALLENGE Create a Lead Magnet. It’s time to create your first Lead Magnet using the process we’ve just outlined above. You can use your piece of content from the previous chapter as a base or start something new. Don’t spend more than two hours on the first iteration. If you want to turn it into a big thing later on, great. But start SMALL. Go to MillionDollarWeekend.com to get Lead Magnet templates! (See what I did there?)

What is our North Star? Why do we exist? Can we clearly articulate why the world is better with our organization in it? What difference do we make? How can people help? How are our founding values specifically relevant to the world today? Who are they relevant to? What headlines do we want to be written about us in the future? What are some characteristics, beliefs, values, and passions that are common to our customers? Are those same characteristics common to our employees? How does that impact the character of the company and why people love us? Are our employees part of our community? Would they lead it? Is our company mission statement the same as our purpose? Why or why not? Is there a seed of an idea there? How is the world changing in a way that unites us with our community? Why do our customers buy our products? Is it because of a shared belief or value system? Do our customers share a vision of the world? What would our future look like if customers helped us build it? How could a community serve and inspire our customers in a way we’re not offering today? Are there people we care about who feel isolated and could benefit from a community? What’s a problem we can only solve together through community? How would a community help us practice what we preach? Whose dreams are we fulfilling?

best market research companies in Myanmar: With AMT Market Research, you can learn more about Myanmar, a new market with a lot of potential. It is becoming a popular destination for businesses looking to expand in Southeast Asia. However, a thorough comprehension of the local consumer behavior, trends, and regulatory frameworks is necessary for successfully navigating this dynamic and rapidly changing landscape. AMT Market Research, one of the best market research companies in Myanmar, steps in to help businesses thrive by providing actionable insights and data-driven strategies. What Attracts You to AMT Market Research? AMT Market Research is well-known for providing customized, dependable, and comprehensive market research services. With a solid presence in Myanmar, AMT has been at the bleeding edge of assisting both neighborhood and worldwide organizations with figuring out the complexities of this one of a kind market. AMT stands out as one of the best market research companies in Myanmar for the following reasons: Local Knowledge: Myanmar is a nation with distinctive social, cultural, and ec onomic characteristics. AMT Market Research employs seasoned professionals who are well-versed in the dynamics of the local market. They provide in-depth knowledge of consumer behavior, upcoming trends, and potential obstacles unique to Myanmar's market. A Variety of Services: AMT Market Research offers a wide range of services, such as consumer research, competitor analysis, brand positioning, and product testing. Each client receives a service that is tailored to meet their specific requirements, ensuring that insights are accurate and actionable. Insights Driven by Data: To collect data, AMT makes use of cutting-edge research methods like qualitative and quantitative methods. AMT makes sure that the data it collects—from focus groups and surveys to in-depth interviews and field studies—is relevant and aids businesses in making informed decisions. Research on a Specific Sector: AMT Market Research provides industry-specific studies for businesses in the retail, telecom, healthcare, FMCG, and financial sectors. Businesses can more effectively target their audience and optimize their strategies using precise data thanks to this sector-specific approach. Strategic Entry into a Market: AMT provides strategic insights that can assist businesses attempting to navigate the complexities of market entry for the Myanmar market. AMT assists businesses in avoiding costly errors and accelerating growth by comprehending regulatory frameworks and determining the appropriate distribution channels. AMT Market Research's Advantages Accurate Data Collection: Get a clear picture of the market by having access to accurate, real-time data. Recommendations for Taking Action: AMT provides recommendations that assist businesses in taking immediate action in addition to providing data. Cost-effective Options: AMT Market Research is a cost-effective option for businesses of all sizes because they offer competitive pricing for their services. Conclusion: AMT Market Research is your go-to partner if you want your business in Myanmar to succeed long-term and with knowledge. AMT is one of the best market research companies in Myanmar thanks to their data-driven approach, extensive expertise, and wide range of services. Partner with AMT Market Research right away to empower your business with important insights!

market research survey in Myanmar– AMT Market Research Myanmar, a nation in Southeast Asia that is rapidly developing, presents numerous business opportunities for both domestic and foreign businesses. However, it is essential to gain a comprehensive understanding of the environment before making strategic business decisions due to the unique socio-economic landscape, consumer behavior, and market conditions. AMT Market Research serves as a reliable partner in this regard, providing Myanmar market research surveys that are comprehensive and insightful. Why market research survey in Myanmar Is Important Myanmar's economic structure is undergoing significant change due to increased foreign investment, a growing middle class, and rapid urbanization. However, there are difficulties associated with this expansion. Businesses need to know a lot about the local market because of the country's diverse population, changing regulatory landscape, and changing consumer preferences. In Myanmar, crucial insights into customer requirements, preferences, and purchasing patterns can be gleaned from a well-conducted market research survey. It helps businesses navigate challenges unique to this region, comprehend market trends, and identify potential growth opportunities. When it comes to conducting surveys for market research survey in Myanmar, AMT Market Research stands out as a leading name. AMT is the ideal partner for businesses seeking actionable insights because it has a team of highly skilled professionals and years of experience and is well-versed in the complexities of the Myanmar market. Services Provided by AMT Market Research Consumer Behavior and Insights: AMT focuses on gaining an understanding of consumer behavior by collecting information about preferences, purchasing patterns, and the factors that influence decision-making processes. Companies that want to tailor their products or services to local demand need to know this. Methods for Entering the Market: AMT provides invaluable information regarding competitors, market size, and potential obstacles for businesses wishing to enter the Myanmar market. You can come up with a solid plan for entering and thriving in the local market thanks to their research. Specific Industry Research: AMT conducts industry-specific market research surveys in Myanmar for businesses in the manufacturing, healthcare, telecom, and retail sectors, among other industries. This aids businesses in comprehending the industry-specific opportunities and threats as well as the competitive landscape. Positioning and Perception of the Brand: It's important to know how your brand is seen in Myanmar. Businesses can use the insights gained from AMT surveys to improve their market positioning by increasing brand awareness, customer loyalty, and satisfaction. Solutions for Personalized Research: AMT provides individualized research solutions based on your particular requirements. AMT tailors its research methods to provide the most pertinent and actionable data, regardless of whether you're looking for qualitative insights, quantitative data, or a combination of the two. What Attracts You to AMT Market Research? Local Knowledge: AMT Market Research is well-equipped to provide insights that really matter because they have a deep understanding of Myanmar's particular market dynamics. Complete Information: Because their surveys aim to cover every facet of the market, you'll get a comprehensive picture of the opportunities and challenges. Relevant Insights: AMT's data is more than just numbers and figures; it also contains meaningful insights that can guide business strategies and decisions. Timely and dependable reports: AMT's reputation for timely, accurate, and comprehensive reports will keep you ahead of the competition in the Myanmar market. Businesses looking to establish or expand their presence in Myanmar's emerging market must conduct a market research survey. Y

Understanding consumer preferences, market trends, and business opportunities all depend on market research. However, a nuanced approach is required when conducting market research survey in Myanmar. Participation in surveys and the quality of the data can be significantly influenced by cultural norms, beliefs, and practices. The challenges and opportunities of conducting surveys in this one-of-a-kind cultural landscape are brought to light in this article, which examines the intricate connection between culture and market research in Myanmar. Researchers can gain valuable insights for informed decision-making and successful market strategies by comprehending and adapting to Myanmar's cultural nuances. Introduction to market research survey in Myanmar is a country with a lot of culture and tradition that makes it a special place to conduct market research. Understanding the cultural nuances that influence survey participation is essential for businesses trying to comprehend consumer preferences and behaviors in this diverse market. An Overview of Myanmar's Market Research Landscape Market research is rapidly evolving in Myanmar in tandem with the country's economic expansion. In order to gain useful insights from surveys, it is necessary to have a comprehensive comprehension of the cultural dynamics of a population with a wide range of languages and ethnic groups. Understanding How Culture Affects Survey Participation Culture has a big impact on how people respond to market research surveys. Survey response rates can be influenced by interpersonal dynamics, social norms, and traditional beliefs in Myanmar. Cultural Factors That Affect Survey Response Rates People's responses to surveys can be influenced by factors like respect for authority, communal decision-making, and communication styles. The key to maximizing survey participation is recognizing and adapting to these cultural differences. The willingness of respondents to participate in surveys can be influenced by traditional beliefs and practices like face-saving behaviors, hierarchical structures, and superstitions. Researchers can create survey environments that are conducive to honest and valuable feedback by recognizing and respecting these traditional beliefs. Tailoring Survey Designs to Match Cultural Preferences in Myanmar To guarantee the success of market research surveys in Myanmar, survey designs must be adapted to match cultural norms and preferences. In addition to increasing respondent engagement, this strategy encourages inclusivity and a respect for local customs. Adjusting Poll Arrangement for Social Awareness From the language utilized in study inquiries to the visual plan of overview materials, social responsiveness ought to be a core value in forming review surveys. Researchers can increase respondent trust and openness by avoiding potential taboos and including references that are culturally relevant. Respecting local customs, such as greeting rituals, gift-giving practices, and preferred modes of communication, can increase respondents' willingness to participate in surveys by incorporating them into the design of the survey. Researchers can create a more engaging and culturally appropriate research experience by incorporating these elements into survey design. Overcoming Language Barriers in Market Research Surveys Myanmar's language diversity makes conducting market research surveys a significant challenge. Language barriers must be overcome and multilingual survey administration must be promoted in order to ensure effective communication and data collection. Challenges of Myanmar's Language Diversity With over 100 languages spoken there, language barriers can make it hard to take surveys and understand them. Utilizing survey materials that are suitable for a particular language and, if necessary, the services of an interpreter, researchers must overcome these obstacles. The use of bilingual survey

seems that modern society has devised other forms of dharma that help to keep violence at bay. Stefano Tomelleri, using Durkheim’s concept of social distance, sees the division of labour as a means of coping with mimetic rivalry through the creation of social distance.12 This is also reminiscent of Jeremy Bentham’s Panopticon, which is a tool to control human behaviour, preventing any form of horizontal communication, meaning any mimetic activity, through an external source of control.13 In both cases the aim is the eradication of violence. How could you envisage a contemporary social order that, although acknowledging the constant presence of violence, tries to cope with it? The division of labour, unlike the caste system, leaves room for the individual, at least in principle. The market may force one to make some choices instead of others, but it is not proper to speak about capitalism, as the Marxists did, in terms of rigidity of social stratification. The division of labour has experienced important changes in the recent years, and I am not sure that I can give a definite explanation to account for this phenomenon. Certainly the organization of labour is particularly relevant for the stability of North American society. When people refer to the so-called ‘American dream’, they certainly exaggerate and overestimate its nature, but it is not entirely deceptive either. If one looks at the nouveaux riches of Silicon Valley, it is true that many of them are really self-made men, and a good percentage are immigrants, mostly from India or China. So, I am not sure I would agree completely that division of labour keeps mimetic rivalry under control, but at the same time it is a very complex subject. There is unquestionably more social mobility in the United States than in Europe. However, we live in a world in which social mobility, although experiencing phases of inhibition and local rigidity, is constantly increasing. Structural injustice, although still present, has been gradually ironed out by Christian ethics, and the market itself asks for a wider circulation of ‘human capital’.

What they need, above all, is to sincerely connect with a source of useful and relevant information. These moments represent incredible opportunities for the pharmaceutical and healthcare industry to help and be of service.

We live in an age when relevant information can be readily found. The world is awash in more information than ever before. The ability to deliver targeted quality information, education, and services when they are needed most represents a massive opportunity for our entire healthcare ecosystem.

Determine Keywords Use Compete PRO to find out which keywords drive traffic in an industry category; then create a search with them in Traackr to find the influencers. Validate Use the automated tools as a stepping-stone in the influencer discovery process, read their blogs, and validate the data to build relationships with influencers. Show Commitment Influencer identification is not a one-time thing. You need to do it regularly. It is a marriage, not a date. Welcome Surprises Don’t discount the “little” guy. Some of their one-to-one interactions are stronger than those of broadcasters. It takes only a pebble to start an avalanche. Combine Tools Use Google to find the most relevant keywords, Traackr to gain insights, and Klout to validate Twitter. Value Relevance Over Popularity Choose relevance over popularity. The most popular influencers on social media are often the least helpful in a social media campaign. Study Understand the influencer’s core audience. Combine Human and Machine Tools and technology are a good place to start, but we always need the human element.

Social media can be a tough nut to crack if you’re trying to produce the next big thing, but that’s going about it all the wrong way. The Internet flits from one bizarre trend to another and there’s really no way to tell what’s going to hit next.   With that said, stick to what you know and set goals that are relevant to your business and that fit within your timeframe.

These problems are compounded by the fact that accepted practice does not require economists to think through the conditions under which their models are useful. Asked point-blank, they can state chapter and verse all the assumptions needed to generate a particular result; that is, after all, the point of modeling. But ask them whether the model is more relevant to Bolivia or to Thailand, or whether it resembles more the market for cable TV or the market for oranges, and they will have a hard time producing an articulate answer. The standards of the profession require that the modeler make only some general claims about how what he or she is doing is relevant to the real world. It is left to the reader or the user of the model to infer the specific circumstances in which the model can help us better understand reality.§ This fudge factor increases the chances of malpractice. Models lifted out of their original context can be used in settings for which they are inappropriate.