Pdf Positive Quotes

Now I’m just driving past office parks and outlet malls, feeling excited and oddly patriotic. Lana Del Rey plays on the speakers and I see beauty everywhere. There’s that line in Grey Gardens when Little Edie is digging through a pile of what looks like garbage and mutters, This is all art. She says it quietly and it doesn’t appear on the transcript PDF of the film I’ve read over a hundred times on my laptop, but I’m positive she says it. And now I’m repeating This is all art to myself like a schizophrenic mantra while watching an American flag wave perkily above a P.F. Chang’s.

The truth is I was worried, and they spoke to my internal fear. They also painted a picture of a climactic scene: to hit a grand slam. Then they asked me out: they offered a PDF called “5 Things Great Presenters Get Right,” and I was quite curious. I downloaded the PDF and read it in a few minutes. Their transitional call to action earned my trust and positioned them as the guide in my story. They had authority, it seemed. Then, on their website, they had a “schedule an appointment” button, and because they’d wined and dined me, I did. I never went back to the initial designer’s website (which, remember, was much better looking), and before long I was gladly writing a check for several thousand dollars to the company that had clearly challenged me to take action.

A good transitional call to action can do three powerful things for your brand: 1.​Stake a claim to your territory. If you want to be known as the leader in a certain territory, stake a claim to that territory before the competition beats you to it. Creating a PDF, a video series, or anything else that positions you as the expert is a great way to establish authority. 2.​Create reciprocity. I’ve never worried about giving away too much free information. In fact, the more generous a brand is, the more reciprocity they create. All relationships are give-and-take, and the more you give to your customers, the more likely they will be to give something back in the future. Give freely. 3.​Position yourself as the guide. When you help your customers solve a problem, even for free, you position yourself as the guide. The next time they encounter a problem in that area of their lives, they will look to you for help.

A good transitional call to action can do three powerful things for your brand: 1.​Stake a claim to your territory. If you want to be known as the leader in a certain territory, stake a claim to that territory before the competition beats you to it. Creating a PDF, a video series, or anything else that positions you as the expert is a great way to establish authority. 2.​Create reciprocity. I’ve never worried about giving away too much free information. In fact, the more generous a brand is, the more reciprocity they create. All relationships are give-and-take, and the more you give to your customers, the more likely they will be to give something back in the future. Give freely. 3.​Position yourself as the guide. When you help your customers solve a problem, even for free, you position yourself as the guide. The next time they encounter a problem in that area of their lives, they will look to you for help. Transitional calls to action come in all shapes and sizes. Here are a few ideas to create transitional calls to action of your own: •​Free information: Create a white paper or free PDF educating customers about your field of expertise. This will position you as a guide in your customer’s story and create reciprocity. Educational videos, podcasts, webinars, and even live events are great transitional calls to action that on-ramp customers toward a purchase. •​Testimonials: Creating a video or PDF including testimonials from happy clients creates a story map in the minds of potential customers. When they see others experience a successful ending to their story, they will want that same ending for themselves. •​Samples: If you can give away free samples of your product, do it. Offering a customer the ability to test-drive a car, taste your seasoning, sample your music, or read a few pages of your book are great ways to introduce potential customers to your products. •​Free trial: Offering a limited-time free trial works as a risk-removal policy that helps to on-ramp your customers. Once they try your product, they may not be able to live without it.