Reasons To Stay Alive Matt Haig Quotes

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How to stop time: kiss. How to travel in time: read. How to escape time: music. How to feel time: write. How to release time: breathe.
Matt Haig (Reasons to Stay Alive)
Wherever you are, at any moment, try and find something beautiful. A face, a line out of a poem, the clouds out of a window, some graffiti, a wind farm. Beauty cleans the mind.
Matt Haig (Reasons to Stay Alive)
There is no standard normal. Normal is subjective. There are seven billion versions of normal on this planet.
Matt Haig (Reasons to Stay Alive)
Maybe love is just about finding the person you can be your weird self with.
Matt Haig (Reasons to Stay Alive)
To other people, it sometimes seems like nothing at all. You are walking around with your head on fire and no one can see the flames.
Matt Haig (Reasons to Stay Alive)
There is this idea that you either read to escape or you read to find yourself.
Matt Haig (Reasons to Stay Alive)
I am you and you are me. We are alone, but not alone. We are trapped by time, but also infinite. Made of flesh, but also stars.
Matt Haig (Reasons to Stay Alive)
And most of all, books. They were, in and of themselves, reasons to stay alive. Every book written is the product of a human mind in a particular state. Add all the books together and you get the end sum of humanity. Every time I read a great book I felt I was reading a kind of map, a treasure map, and the treasure I was being directed to was in actual fact myself.
Matt Haig (Reasons to Stay Alive)
If you are the type of person who thinks too much about stuff then there is nothing lonelier in the world than being surrounded by a load of people on a different wavelength.
Matt Haig (Reasons to Stay Alive)
Life is waiting for you. You might be stuck here for a while, but the world isn’t going anywhere. Hang on in there if you can. Life is always worth it.
Matt Haig (Reasons to Stay Alive)
THE WORLD IS increasingly designed to depress us. Happiness isn’t very good for the economy. If we were happy with what we had, why would we need more? How do you sell an anti-ageing moisturiser? You make someone worry about ageing. How do you get people to vote for a political party? You make them worry about immigration. How do you get them to buy insurance? By making them worry about everything. How do you get them to have plastic surgery? By highlighting their physical flaws. How do you get them to watch a TV show? By making them worry about missing out. How do you get them to buy a new smartphone? By making them feel like they are being left behind. To be calm becomes a kind of revolutionary act. To be happy with your own non-upgraded existence. To be comfortable with our messy, human selves, would not be good for business.
Matt Haig (Reasons to Stay Alive)
You can be a depressive and be happy, just as you can be a sober alcoholic.
Matt Haig (Reasons to Stay Alive)
Three in the morning is never the time to try and sort out your life.
Matt Haig (Reasons to Stay Alive)
Depression is also smaller than you. Always, it is smaller than you, even when it feels vast. It operates within you, you do not operate within it. It may be a dark cloud passing across the sky but - if that is the metaphor - you are the sky. You were there before it. And the cloud can't exist without the sky, but the sky can exist without the cloud.
Matt Haig (Reasons to Stay Alive)
The key is in accepting your thoughts, all of them, even the bad ones. Accept thoughts, but don’t become them. Understand, for instance, that having a sad thought, even having a continual succession of sad thoughts, is not the same as being a sad person. You can walk through a storm and feel the wind but you know you are not the wind.
Matt Haig (Reasons to Stay Alive)
I want life. I want to read it and write it and feel it and live it. I want, for as much of the time as possible in this blink-of-an-eye existence we have, to feel all that can be felt.
Matt Haig (Reasons to Stay Alive)
Just when you feel you have no time to relax, know that this is the moment you most need to make time to relax.
Matt Haig (Reasons to Stay Alive)
I wanted to be dead. No. That's not quite right. I didn't want to be dead, I just didn't want to be alive.
Matt Haig (Reasons to Stay Alive)
Once the storm is over you won’t remember how you made it through, how you managed to survive. You won’t even be sure, in fact, whether the storm is really over. But one thing is certain. When you come out of the storm you won’t be the same person who walked in. That’s what this storm’s all about.
Matt Haig (Reasons to Stay Alive)
A society which demands we be normal even as it drives us insane.
Matt Haig (Reasons to Stay Alive)
People with mental illnesses aren't wrapped up in themselves because they are intrinsically any more selfish than other people. Of course not. They are just feeling things that can't be ignored. Things that point the arrows inward.
Matt Haig (Reasons to Stay Alive)
There is this idea that you either read to escape or you read to find yourself. I don't really see the difference. We find ourselves through the process of escaping.
Matt Haig (Reasons to Stay Alive)
You will one day experience joy that matches this pain. You will cry euphoric tears at the Beach Boys, you will stare down at a baby’s face as she lies asleep in your lap, you will make great friends, you will eat delicious foods you haven’t tried yet, you will be able to look at a view from a high place and not assess the likelihood of dying from falling. There are books you haven’t read yet that will enrich you, films you will watch while eating extra-large buckets of popcorn, and you will dance and laugh and have sex and go for runs by the river and have late-night conversations and laugh until it hurts. Life is waiting for you. You might be stuck here for a while, but the world isn’t going anywhere. Hang on in there if you can. Life is always worth it.
Matt Haig (Reasons to Stay Alive)
One cliché attached to bookish people is that they are lonely, but for me books were my way out of being lonely. If you are the type of person who thinks too much about stuff then there is nothing lonelier in the world than being surrounded by a load of people on a different wavelength.
Matt Haig (Reasons to Stay Alive)
MINDS ARE UNIQUE. They go wrong in unique ways. My mind went wrong in a slightly different way to how other minds go wrong. Our experience overlaps with other people's, but it is never exactly the same experience.
Matt Haig (Reasons to Stay Alive)
Read a book without thinking about finishing it. Just read it. Enjoy every word, sentence, and paragraph. Don't wish for it to end, or for it to never end.
Matt Haig (Reasons to Stay Alive)
Your mind is a galaxy. More dark than light. But the light makes it worthwhile. Which is to say, don't kill yourself. Even when the darkness is total. Always know that life is not still. Time is space. You are moving through that galaxy. Wait for the stars.
Matt Haig (Reasons to Stay Alive)
An annoying thing about depression is that thinking about life is inevitable. Depression makes thinkers out of all of us.
Matt Haig (Reasons to Stay Alive)
What doesn't kill you very often makes you weaker. What doesn't kill you can leave you limping for the rest of your days. What doesn't kill you can make you scared to leave your house, or even your bedroom, and have you trembling, or mumbling incoherently, or leaning with your head on a window pane, wishing you could return to the time before the thing that didn't kill you.
Matt Haig (Reasons to Stay Alive)
Hate is a pointless emotion to have inside you. It is like eating a scorpion to punish it for stinging you.
Matt Haig (Reasons to Stay Alive)
Words, just sometimes, can set you free.
Matt Haig (Reasons to Stay Alive)
The weirdest thing about a mind is that you can have the most intense things going on in there but no one else can see them. The world shrugs.
Matt Haig (Reasons to Stay Alive)
When you are depressed you feel alone, and that no one is going through quite what you are going through. You are so scared of appearing in any way mad you internalise everything, and you are so scared that people will alienate you further you clam up and don’t speak about it, which is a shame, as speaking about it helps.
Matt Haig (Reasons to Stay Alive)
Where talk exists, so does hope.
Matt Haig (Reasons to Stay Alive)
Never say 'pull yourself together' or 'cheer up' unless you're also going to provide detailed, foolproof instructions.
Matt Haig (Reasons to Stay Alive)
Talk. Listen. Encourage talking. Encourage listening. Keep adding to the conversation. Stay on the lookout for those wanting to join in the conversation. Keep reiterating, again and again, that depression is not something you ‘admit to’, it is not something you have to blush about, it is a human experience.
Matt Haig (Reasons to Stay Alive)
If you have ever believed a depressive wants to be happy, you are wrong. They could not care less about the luxury of happiness. They just want to feel an absence of pain.
Matt Haig (Reasons to Stay Alive)
Goals are the source of misery. An unattained goal causes pain, but actually achieving it brings only a brief satisfaction.
Matt Haig (Reasons to Stay Alive)
Minds have their own weather systems. You are in a hurricane. Hurricanes run out of energy eventually. Hold on.
Matt Haig (Reasons to Stay Alive)
That's the odd thing about depression and anxiety. It acts like an intense fear of happiness, even as you yourself consciously want that happiness more than anything. So if it catches you smiling, even fake smiling, then - well, that stuff's just not allowed and you know it, so here comes ten tons of counterbalance.
Matt Haig (Reasons to Stay Alive)
Life is hard. It may be beautiful and wonderful but it is also hard.
Matt Haig (Reasons to Stay Alive)
Anxiety takes away all the commas and full stops we need to make sense of ourselves.
Matt Haig (Reasons to Stay Alive)
But it only takes a doubt. A drop of ink falls into a clear glass of water and clouds the whole thing. So the moment after I realised I wasn't perfectly well was the moment I realised I was still very ill indeed.
Matt Haig (Reasons to Stay Alive)
People place so much value on thought, but feeling is as essential. I want to read books that make me laugh and cry and fear and hope and punch the air in triumph. I want a book to hug me or grab me by the scruff of my neck. I don’t even mind if it punches me in the gut. Because we are here to feel.
Matt Haig (Reasons to Stay Alive)
Beware of the gap. The gap between where you are and where you want to be. Simply thinking of the gap widens it. And you end up falling through.
Matt Haig (Reasons to Stay Alive)
Things people say to depressives that they don’t say in other life-threatening situations: ‘Come on, I know you’ve got tuberculosis, but it could be worse. At least no one’s died.’ 'Why do you think you got cancer of the stomach?’ ‘Yes, I know, colon cancer is hard, but you want to try living with someone who has got it. Sheesh. Nightmare.’ ‘Oh, Alzheimer’s you say? Oh, tell me about it, I get that all the time.’ ‘Ah, meningitis. Come on, mind over matter.’ ‘Yes, yes, your leg is on fire, but talking about it all the time isn’t going to help things, is it?’ ‘Okay. Yes. Yes. Maybe your parachute has failed. But chin up.
Matt Haig (Reasons to Stay Alive)
So, as was often the case, a big fear was beaten by a bigger fear. The best way to beat a monster is to find a scarier one.
Matt Haig (Reasons to Stay Alive)
If the stone falls hard enough the ripples last a lifetime.
Matt Haig (Reasons to Stay Alive)
Pain is a debt paid off with time.
Matt Haig (Reasons to Stay Alive)
The bottom of the valley never provides the clearest view.
Matt Haig (Reasons to Stay Alive)
The key is in accepting your thoughts, all of them, even the bad ones. Accept thoughts, but don’t become them.
Matt Haig (Reasons to Stay Alive)
I hate depression. I am scared of it. Terrified, in fact. But at the same time, it has made me who I am. And if – for me – it is the price of feeling life, it’s a price always worth paying. I am satisfied just to be.
Matt Haig (Reasons to Stay Alive)
Imagine all the time we had was bottled up, like wine. and handed over to us. How would we make that bottle last? By sipping slowly, appreciating the taste, or by gulping?
Matt Haig (Reasons to Stay Alive)
If someone loves you, let them. Believe in that love. Live for them, even when you feel there is no point.
Matt Haig (Reasons to Stay Alive)
The main advantage of books over life is that they can be redrafted and redrafted, whereas life, alas, is always a first draft.
Matt Haig (Reasons to Stay Alive)
Even more staggeringly, depression is a disease so bad that people are killing themselves because of it in a way they do not kill themselves with any other illness. Yet people still don’t really think depression really is that bad. If they did, they wouldn't say the things they say.
Matt Haig (Reasons to Stay Alive)
Life is so infinitely hard. It involves a thousand tasks all at once. And I am a thousand different people, all fleeing away from the centre.
Matt Haig (Reasons to Stay Alive)
Forcing yourself to see the world through love's gaze can be healthy. Love is an attitude to life. It can save us.
Matt Haig (Reasons to Stay Alive)
So every human inhabitant on this freak wonder of a planet shares the same core. I am you and you are me. We are alone, but not alone. We are trapped by time, but also infinite. Made of flesh, but also stars.
Matt Haig (Reasons to Stay Alive)
Do not watch TV aimlessly. Do not go on social media aimlessly. Always be aware of what you are doing, and why you are doing it. Don’t value TV less. Value it more. Then you will watch it less. Unchecked distractions will lead you to distraction.
Matt Haig (Reasons to Stay Alive)
We humans might have evolved too far. The price for being intelligent enough to be the first species to be fully aware of the cosmos might just be a capacity to feel a whole universe’s worth of darkness.
Matt Haig (Reasons to Stay Alive)
Tough love doesn’t work. Turns out that just good old ‘love’ is enough.
Matt Haig (Reasons to Stay Alive)
I think that basically we are all helping people. All the time. Every time any of us speaks openly about mental health, we are helping normalize an illness that is still handled with protective goggles and safety gloves.
Matt Haig (Reasons to Stay Alive)
I read and read and read with an intensity I’d never really known before. I mean, I’d always considered myself to be a person who liked books. But there is a difference between liking books and needing them. I needed books.
Matt Haig (Reasons to Stay Alive)
The price for being intelligent enough to be the first species to be fully aware of the cosmos might just be a capacity to feel a whole universe’s worth of darkness.
Matt Haig
We are all echoes of each other. We are all humans and feel both despair and happiness. Our similarities, as a species, are staggering. And our mental fragility is directly tied up with our humanity. We have nothing to be ashamed of in being human, any more than a tree should be ashamed of having branches. Let’s accept our own nature. Let’s be kind to ourselves and to each other. Let’s never add to the pain by blaming ourselves. We are all so weird that, really, none of us are. There are seven billion versions of strange on this freak wonder of a planet. We are all part of that. All freaks. All wonderful.
Matt Haig (Reasons to Stay Alive)
Light was everything. Sunshine, windows with the blinds open. Pages with short chapters and lots of white space and Short. Paragraphs. Light was everything.
Matt Haig (Reasons to Stay Alive)
Stigma is particularly cruel for depressives, because stigma affects thoughts and depression is a disease of thoughts.
Matt Haig (Reasons to Stay Alive)
Your mind is a galaxy. More dark than light. But the light makes it worthwhile.
Matt Haig (Reasons to Stay Alive)
To be calm becomes a kind of revolutionary act. To be happy with your own non-upgraded existence. To be comfortable with our messy, human selves, would not be good for business.
Matt Haig (Reasons to Stay Alive)
No drug in the universe will make you feel better, at the deepest level, than being kind to other people.
Matt Haig (Reasons to Stay Alive)
The wound is the place where the light enters you.
Matt Haig (Reasons to Stay Alive)
I didn't totally fit in. I kind of disintegrated around people and became what they wanted me to be. But paradoxically, I felt an intensity inside me all the time. I didn't know what it was, but it kept building, like water behind a dam. Later, when I was properly depressed and anxious, I saw the illness as an accumulation of all that thwarted intensity. A kind of breaking through. As though, if you find it hard enough to let your self be free, your self breaks in, flooding your mind in an attempt to drown all those failed half-versions of you.
Matt Haig (Reasons to Stay Alive)
And for three weeks I was trapped in my own mind again. But this time, I had weapons. One of them, maybe the most important, was this knowledge: I have been ill before, then well again. Wellness is possible.
Matt Haig (Reasons to Stay Alive)
The key to happiness - or that even more desired thing, calmness - lies not in always thinking happy thoughts. No. That is impossible. No mind on earth with any kind of intelligence could spend a lifetime enjoying only happy thoughts. They key is in accepting your thoughts, all of them, even the bad ones. Accept thoughts, but don't become them. Understand, for instance, that having a sad thought, even having a continual succession of sad thoughts, is not the same as being a sad person.
Matt Haig (Reasons to Stay Alive)
It fascinated me how depression and anxiety overlap with post-traumatic stress disorder. Had we been through some trauma we didn't know about? Was the noise and speed of modern life the trauma for our caveman brains? Was I that soft? Or was life a kind of war most people didn't see?
Matt Haig (Reasons to Stay Alive)
Sip, don't gulp.
Matt Haig (Reasons to Stay Alive)
It' hard to explain depression to people who haven’t suffered from it. It is like explaining life on Earth to an alien. The reference points just aren’t there. You have to resort to metaphors.
Matt Haig (Reasons to Stay Alive)
Unlike a book or a film depression doesn’t have to be about something.
Matt Haig (Reasons to Stay Alive)
Adding anxiety to depression is a bit like adding cocaine to alcohol. It presses fast-forward on the whole experience. If you have depression on its own your mind sinks into a swamp and loses momentum, but with anxiety in the cocktail, the swamp is still a swamp but the swamp now has whirlpools in it. The monsters that are there, in the muddy water, continually move like modified alligators at their highest speed. You are continually on guard. You are on guard to the point of collapse every single moment, while desperately trying to keep afloat, to breathe the air that the people on the bank all around you are breathing as easily as anything.
Matt Haig (Reasons to Stay Alive)
I slipped into a state beyond my usual grief and restlessness and anxiety and despair – one of not feeling anything at all. And when I felt nothing I almost became nostalgic for the grief; at least when you felt pain you knew you were still alive.
Matt Haig (Reasons to Stay Alive)
There is always one moment in childhood when the door opens and lets the future in.’ Experience surrounds innocence and innocence can never be regained once lost.
Matt Haig (Reasons to Stay Alive)
You are no less or more of a man or a woman or a human for having depression than you would be for having cancer or cardiovascular disease or a car accident.
Matt Haig (Reasons to Stay Alive)
Rumi wrote in the twelfth century, ‘The wound is the place where the light enters you.’ (He also wrote: ‘Forget safety. Live where you fear to live.’)
Matt Haig (Reasons to Stay Alive)
Misery, like yoga, is not a competitive sport
Matt Haig (Reasons to Stay Alive)
Read Emily Dickinson. Read Graham Greene. Read Italo Calvino. Read Maya Angelou. Read anything you want. Just read. Books are possibilities. They are Escape Routes. They give you options when you have none. Each one can be a home for an uprooted mind.
Matt Haig (Reasons to Stay Alive)
The weird thing about depression is that, even though you might have more suicidal thoughts, the fear of death remains the same. The only difference is that the pain of life has rapidly increased. So when you hear about someone killing themselves it’s important to know that death wasn’t any less scary for them. It wasn’t a ‘choice’ in the moral sense. To be moralistic about it is to misunderstand.
Matt Haig (Reasons to Stay Alive)
And my life — and my mess of a mind — needed shape. I had 'lost the plot'. There was no linear narrative of me. There was just mess and chaos. So yes, I loved external narratives for the hope they offered. Films. TV dramas. And most of all, books. They were, in and of themselves, reasons to stay alive.
Matt Haig (Reasons to Stay Alive)
Understand, for instance, that having a sad thought, even having a continual succession of sad thoughts, is not the same as being a sad person. You can walk through a storm and feel the wind but you know you are not the wind. That is how we must be with our minds. We must allow ourselves to feel their gales and downpours, but all the time knowing this is just necessary weather. When I sink deep, now, and I still do from time to time, I try and understand that there is another, bigger and stronger part of me that is not sinking. It stands unwavering.
Matt Haig (Reasons to Stay Alive)
I think life always provides reasons to not die, if we listen hard enough. Those reasons can stem from the past—the people who raised us, maybe, or friends or lovers—or from the future—the possibilities we would be switching off.
Matt Haig (Reasons to Stay Alive)
There is this idea that you either read to escape or you read to find yourself. I don’t really see the difference. We find ourselves through the process of escaping. It is not where we are, but where we want to go, and all that. ‘Is there no way out of the mind?’ Sylvia Plath famously asked. I had been interested in this question (what it meant, what the answers might be) ever since I had come across it as a teenager in a book of quotations. If there is a way out, a way that isn’t death itself, then the exit route is through words. But rather than leave the mind entirely, words help us leave a mind, and give us the building blocks to build another one, similar but better, nearby to the old one but with firmer foundations, and very often a better view.
Matt Haig (Reasons to Stay Alive)
. . . once the storm is over you won’t remember how you made it through, how you managed to survive. You won’t even be sure, in fact, whether the storm is really over. But one thing is certain. When you come out of the storm you won’t be the same person who walked in. That’s what this storm’s all about. —Haruki Murakami, Kafka on the Shore
Matt Haig (Reasons to Stay Alive)
This isn't a question of strength. Not the stoic, get-on-with-stuff-without-thinking-too-much kind of strength, anyway. It's more of a zooming-in. That sharpening. ... You know, before the age of twenty-four I hadn't realised how bad things could feel, but I hadn't realised how good they could feel either. That shell might be protecting you, but it's also stopping you feeling the full force of that good stuff. Depression might be a hell of a price to pay for waking up to life, ... But it is actually quite therapeutic to know that pleasure doesn't just help compensate for pain, it can actually grow out of it.
Matt Haig (Reasons to Stay Alive)
When we really look closely, the world of stuff and advertising is not really life. Life is the other stuff. Life is what is left when you take all that crap away, or at least ignore it for a while. Life is the people who love you. No one will ever choose to stay alive for an iPhone. It’s the people we reach via the iPhone that matter. And once we begin to recover, and to live again, we do so with new eyes. Things become clearer, and we are aware of things we weren’t aware of before.
Matt Haig (Reasons to Stay Alive)
Bad days come in degrees. They are not all equally bad. And the really bad ones, though horrible to live through, are useful for later. You store them up. A bank of bad days. The day you had to run out of the supermarket. The day you were so depressed your tongue wouldn’t move. The day you made your parents cry. The day you nearly threw yourself off a cliff. So if you are having another bad day you can say, Well, this feels bad, but there have been worse. And even when you can think of no worse day – when the one you are living is the very worst there has ever been – you at least know the bank exists and that you have made a deposit.
Matt Haig (Reasons to Stay Alive)
That was four people right there who loved me. I wished like mad, in that moment, that I had no one at all. Not a single soul. Love was trapping me here. And they didn't know what it was like, what my head was like. Maybe if they were in my head for ten minutes they'd be like, 'Oh, okay, yes, actually. You should jump. There is no way you should feel this amount of pain. Run and jump and close you eyes and just do it. I mean, if you were on fire I could put a blanket around you, but the flames are invisible. There is nothing we can do. So jump. Or give me a gun and I'll shoot you. Euthanasia.' But that was not how it worked. If you are depressed your pain is invisible.
Matt Haig (Reasons to Stay Alive)
SUICIDE IS NOW – in places including the UK and US – a leading cause of death, accounting for over one in a hundred fatalities. According to figures from the World Health Organization, it kills more people than stomach cancer, cirrhosis of the liver, colon cancer, breast cancer, and Alzheimer’s. As people who kill themselves are, more often than not, depressives, depression is one of the deadliest diseases on the planet. It kills more people than most other forms of violence – warfare, terrorism, domestic abuse, assault, gun crime – put together.
Matt Haig (Reasons to Stay Alive)
Things that have happened to me that have generated more sympathy than depression Having tinnitus. Scalding my hand on an oven, and having to have my hand in a strange ointment-filled glove for a week. Accidentally setting my leg on fire. Losing a job. Breaking a toe. Being in debt. Having a river flood our nice new house, causing ten thousand pounds’ worth of damage. Bad Amazon reviews. Getting the norovirus. Having to be circumcised when I was eleven. Lower-back pain. Having a blackboard fall on me. Irritable bowel syndrome. Being a street away from a terrorist attack. Eczema. Living in Hull in January. Relationship break-ups. Working in a cabbage-packing warehouse. Working in media sales (okay, that came close). Consuming a poisoned prawn. Three-day migraines.
Matt Haig (Reasons to Stay Alive)
How to be there for someone with depression or anxiety 1. Know that you are needed, and appreciated, even if it seems you are not. 2. Listen. 3. Never say ‘pull yourself together’ or ‘cheer up’ unless you’re also going to provide detailed, foolproof instructions. (Tough love doesn’t work. Turns out that just good old ‘love’ is enough.) 4. Appreciate that it is an illness. Things will be said that aren’t meant. 5. Educate yourself. Understand, above all, that what might seem easy to you –going to a shop, for instance –might be an impossible challenge for a depressive. 6. Don’t take anything personally, any more than you would take someone suffering with the flu or chronic fatigue syndrome or arthritis personally. None of this is your fault. 7. Be patient. Understand it isn’t going to be easy. Depression ebbs and flows and moves up and down. It doesn’t stay still. Do not take one happy/ bad moment as proof of recovery/ relapse. Play the long game. 8. Meet them where they are. Ask what you can do. The main thing you can do is just be there. 9. Relieve any work/ life pressure if that is doable. 10. Where possible, don’t make the depressive feel weirder than they already feel. Three days on the sofa? Haven’t opened the curtains? Crying over difficult decisions like which pair of socks to wear? So what. No biggie. There is no standard normal. Normal is subjective. There are seven billion versions of normal on this planet.
Matt Haig (Reasons To Stay Alive: A Novel)
The world THE WORLD IS increasingly designed to depress us. Happiness isn’t very good for the economy. If we were happy with what we had, why would we need more? How do you sell an anti-ageing moisturiser? You make someone worry about ageing. How do you get people to vote for a political party? You make them worry about immigration. How do you get them to buy insurance? By making them worry about everything. How do you get them to have plastic surgery? By highlighting their physical flaws. How do you get them to watch a TV show? By making them worry about missing out. How do you get them to buy a new smartphone? By making them feel like they are being left behind. To be calm becomes a kind of revolutionary act. To be happy with your own non-upgraded existence. To be comfortable with our messy, human selves, would not be good for business. Yet we have no other world to live in. And actually, when we really look closely, the world of stuff and advertising is not really life. Life is the other stuff. Life is what is left when you take all that crap away, or at least ignore it for a while. Life is the people who love you. No one will ever choose to stay alive for an iPhone. It’s the people we reach via the iPhone that matter. And once we begin to recover, and to live again, we do so with new eyes. Things become clearer, and we are aware of things we weren’t aware of before.
Matt Haig (Reasons to Stay Alive)