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Sometimes, you read a book and it fills you with this weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humans read the book. And then there are books like An Imperial Affliction, which you can't tell people about, books so special and rare and yours that advertising your affection feels like betrayal

I do not read advertisements. I would spend all of my time wanting things.

You should read books like you take medicine, by advice, and not by advertisement.

But the cinephile is … a neurotic! (That’s not a pejorative term.) The Bronte sisters were neurotic, and it’s because they were neurotic that they read all those books and became writers. The famous French advertising slogan that says, “When you love life, you go to the movies,” it’s false! It’s exactly the opposite: when you don’t love life, or when life doesn’t give you satisfaction, you go to the movies.

I didn't feel like reading that night, so I went downstairs and watched a half-hour long commercial that advertised an exercise machine. They kept flashing a 1-800 number, so I called it. The woman who picked up the other end of the phone was named Michelle. And I told Michelle that I was a kid and did not need an exercise machine, but I hoped she was having a good night. That's when Michelle hung up on me. And I didn't mind a bit.

I adore the way fan fiction writers engage with and critique source texts, by manipulating them and breaking their rules. Some of it is straight-up homage, but a lot of [fan fiction] is really aggressive towards the source text. One tends to think of it as written by total fanboys and fangirls as a kind of worshipful act, but a lot of times you’ll read these stories and it’ll be like ‘What if Star Trek had an openly gay character on the bridge?’ And of course the point is that they don’t, and they wouldn’t, because they don’t have the balls, or they are beholden to their advertisers, or whatever. There’s a powerful critique, almost punk-like anger, being expressed there—which I find fascinating and interesting and cool.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Has it ever struck you as odd, or unfortunate, that today, when the proportion of literacy is higher than it has ever been, people should have become susceptible to the influence of advertisement and mass propaganda to an extent hitherto unheard of and unimagined?

Men who read it [beauty pornography] don't do so because they want women who look like that. The attraction of what they are holding is that it is not a woman, but a two-dimensional woman-shaped blank. The appeal of the material is not the fantasy that the model will come to life; it is precisely that she will not, ever. Her coming to life would ruin the vision. It is not about life. Ideal beauty is ideal because it does not exist; The action lies in the gap between desire and gratification. Women are not perfect beauties without distance. That space, in a consumer culture, is a lucrative one. The beauty myth moves for men as a mirage, its power lies in its ever-receding nature. When the gap is closed, the lover embraces only his own disillusion.

Boredom forces you to ring people you haven’t seen for eighteen years and halfway through the conversation you remember why you left it so long. Boredom means you start to read not only mail-order catalogues but also the advertising inserts that fall on the floor. Boredom gives you half a mind to get a gun and go berserk in the local shopping centre, and you know where this is going. Eventually, boredom means you will take up golf.

Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints. It may seem an exaggeration to say that the American public gets most of its ideas in this wholesale fashion. The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine.

After a certain age our memories are so intertwined with one another that what we are thinking of, the book we are reading, scarcely matters any more. We have put something of ourselves everywhere, everything is fertile, everything is dangerous, and we can make discoveries no less precious than in Pascal's Pensées in an advertisement for soap.

On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered

My favorite book, by a wide margin, was An Imperial Affliction, but I didn’t like to tell people about it. Sometimes, you read a book and it fills you withthis weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humans read thebook. And then there are books like An Imperial Affliction, which you can’t tell people about, books so special and rare and yours that advertising your affection feels like a betrayal.It wasn’t even that the book was so good or anything; it was just that the author, Peter Van Houten, seemed to understand me in weird and impossible ways. An Imperial Affliction was my book, in the way my body was my body and my thoughts were my thoughts.

The people who visit the [Lincoln] memorial always look like an advertisement for democracy, so bizarrely, suspiciously diverse that one time I actually saw a man in a cowboy hat standing there reading the Gettysburg Address next to a Hasidic Jew. I wouldn’t have been surprised if they had linked arms with a woman in a burka and a Masai warrior, to belt out ‘It’s a Small World After All,’ flanked by a chorus line of nuns and field-tripping, rainbow-skinned schoolchildren

Not long ago, I advertised for perverse rules of grammar, along the lines of "Remember to never split an infinitive" and "The passive voice should never be used." The notion of making a mistake while laying down rules ("Thimk," "We Never Make Misteaks") is highly unoriginal, and it turns out that English teachers have been circulating lists of fumblerules for years. As owner of the world's largest collection, and with thanks to scores of readers, let me pass along a bunch of these never-say-neverisms: * Avoid run-on sentences they are hard to read. * Don't use no double negatives. * Use the semicolon properly, always use it where it is appropriate; and never where it isn't. * Reserve the apostrophe for it's proper use and omit it when its not needed. * Do not put statements in the negative form. * Verbs has to agree with their subjects. * No sentence fragments. * Proofread carefully to see if you any words out. * Avoid commas, that are not necessary. * If you reread your work, you will find on rereading that a great deal of repetition can be avoided by rereading and editing. * A writer must not shift your point of view. * Eschew dialect, irregardless. * And don't start a sentence with a conjunction. * Don't overuse exclamation marks!!! * Place pronouns as close as possible, especially in long sentences, as of 10 or more words, to their antecedents. * Writers should always hyphenate between syllables and avoid un-necessary hyph-ens. * Write all adverbial forms correct. * Don't use contractions in formal writing. * Writing carefully, dangling participles must be avoided. * It is incumbent on us to avoid archaisms. * If any word is improper at the end of a sentence, a linking verb is. * Steer clear of incorrect forms of verbs that have snuck in the language. * Take the bull by the hand and avoid mixed metaphors. * Avoid trendy locutions that sound flaky. * Never, ever use repetitive redundancies. * Everyone should be careful to use a singular pronoun with singular nouns in their writing. * If I've told you once, I've told you a thousand times, resist hyperbole. * Also, avoid awkward or affected alliteration. * Don't string too many prepositional phrases together unless you are walking through the valley of the shadow of death. * Always pick on the correct idiom. * "Avoid overuse of 'quotation "marks."'" * The adverb always follows the verb. * Last but not least, avoid cliches like the plague; seek viable alternatives." (New York Times, November 4, 1979; later also published in book form)

It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.  The diagnosis seems in every case to correspond exactly with all the sensations that I have ever felt.

When the web started, I used to get really grumpy with people because they put my poems up. They put my stories up. They put my stuff up on the web. I had this belief, which was completely erroneous, that if people put your stuff up on the web and you didn’t tell them to take it down, you would lose your copyright, which actually, is simply not true. And I also got very grumpy because I felt like they were pirating my stuff, that it was bad. And then I started to notice that two things seemed much more significant. One of which was… places where I was being pirated, particularly Russia where people were translating my stuff into Russian and spreading around into the world, I was selling more and more books. People were discovering me through being pirated. Then they were going out and buying the real books, and when a new book would come out in Russia, it would sell more and more copies. I thought this was fascinating, and I tried a few experiments. Some of them are quite hard, you know, persuading my publisher for example to take one of my books and put it out for free. We took “American Gods,” a book that was still selling and selling very well, and for a month they put it up completely free on their website. You could read it and you could download it. What happened was sales of my books, through independent bookstores, because that’s all we were measuring it through, went up the following month three hundred percent. I started to realize that actually, you’re not losing books. You’re not losing sales by having stuff out there. When I give a big talk now on these kinds of subjects and people say, “Well, what about the sales that I’m losing through having stuff copied, through having stuff floating out there?” I started asking audiences to just raise their hands for one question. Which is, I’d say, “Okay, do you have a favorite author?” They’d say, “Yes.” and I’d say, “Good. What I want is for everybody who discovered their favorite author by being lent a book, put up your hands.” And then, “Anybody who discovered your favorite author by walking into a bookstore and buying a book raise your hands.” And it’s probably about five, ten percent of the people who actually discovered an author who’s their favorite author, who is the person who they buy everything of. They buy the hardbacks and they treasure the fact that they got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it, and that’s how they found their favorite author. And I thought, “You know, that’s really all this is. It’s people lending books. And you can’t look on that as a loss of sale. It’s not a lost sale, nobody who would have bought your book is not buying it because they can find it for free.” What you’re actually doing is advertising. You’re reaching more people, you’re raising awareness. Understanding that gave me a whole new idea of the shape of copyright and of what the web was doing. Because the biggest thing the web is doing is allowing people to hear things. Allowing people to read things. Allowing people to see things that they would never have otherwise seen. And I think, basically, that’s an incredibly good thing.

Their [girls] sexual energy, their evaluation of adolescent boys and other girls goes thwarted, deflected back upon the girls, unspoken, and their searching hungry gazed returned to their own bodies. The questions, Whom do I desire? Why? What will I do about it? are turned around: Would I desire myself? Why?...Why not? What can I do about it? The books and films they see survey from the young boy's point of view his first touch of a girl's thighs, his first glimpse of her breasts. The girls sit listening, absorbing, their familiar breasts estranged as if they were not part of their bodies, their thighs crossed self-consciously, learning how to leave their bodies and watch them from the outside. Since their bodies are seen from the point of view of strangeness and desire, it is no wonder that what should be familiar, felt to be whole, become estranged and divided into parts. What little girls learn is not the desire for the other, but the desire to be desired. Girls learn to watch their sex along with the boys; that takes up the space that should be devoted to finding out about what they are wanting, and reading and writing about it, seeking it and getting it. Sex is held hostage by beauty and its ransom terms are engraved in girls' minds early and deeply with instruments more beautiful that those which advertisers or pornographers know how to use: literature, poetry, painting, and film. This outside-in perspective on their own sexuality leads to the confusion that is at the heart of the myth. Women come to confuse sexual looking with being looked at sexually ("Clairol...it's the look you want"); many confuse sexually feeling with being sexually felt ("Gillete razors...the way a woman wants to feel"); many confuse desiring with being desirable. "My first sexual memory," a woman tells me, "was when I first shaved my legs, and when I ran my hand down the smooth skin I felt how it would feel to someone else's hand." Women say that when they lost weight they "feel sexier" but the nerve endings in the clitoris and nipples don't multiply with weight loss. Women tell me they're jealous of the men who get so much pleasure out of the female body that they imagine being inside the male body that is inside their own so that they can vicariously experience desire. Could it be then that women's famous slowness of arousal to men's, complex fantasy life, the lack of pleasure many experience in intercourse, is related to this cultural negation of sexual imagery that affirms the female point of view, the culture prohibition against seeing men's bodies as instruments of pleasure? Could it be related to the taboo against representing intercourse as an opportunity for a straight woman actively to pursue, grasp, savor, and consume the male body for her satisfaction, as much as she is pursued, grasped, savored, and consumed for his?

America…is being lost through television. Because in advertising, mendacity and manipulation are raised to the level of internal values for the advertisers. Interruption is seen as a necessary concomitant to marketing. It used to be that a seven- or eight-year old could read consecutively for an hour or two. But they don’t do that much anymore. The habit has been lost. Every seven to ten minutes, a child is interrupted by a commercial on TV> Kids get used to the idea that their interest is there to be broken into. In consequence, they are no longer able to study as well. Their powers of concentration have been reduced by systematic interruption.

To see what they look like, women look at a mirror. To look like what they see, women read magazines.

A newspaper is an oversized book with adverts and an expiry date.

One of the dictums that defines our culture is that we can be anything we want to be – to win the neoliberal game we just have to dream, to put our minds to it, to want it badly enough. This message leaks out to us from seemingly everywhere in our environment: at the cinema, in heart-warming and inspiring stories we read in the news and social media, in advertising, in self-help books, in the classroom, on television. We internalize it, incorporating it into our sense of self. But it’s not true. It is, in fact, the dark lie at the heart of the age of perfectionism. It’s the cause, I believe, of an incalculable quotient of misery. Here’s the truth that no million-selling self-help book, famous motivational speaker, happiness guru or blockbusting Hollywood screenwriter seems to want you to know. You’re limited. Imperfect. And there’s nothing you can do about it.

...we need tits and arse because they have got to be available to us; to be pawed, fucked, wanked over. Because we’re men? No. Because we’re consumers. Because those are things we like, things we intrinsically feel or have been conned into believing will give us value, release satisfaction. We value them so we need to at least have the illusion of their availability. For tits and arse read coke, crisps, speedboats, cars, houses, computers, designer labels, replica shirts. That’s why advertising and pornography are similar; they sell the illusion of availability and the non-consequence of consumption.

Without solid insights gained through market research, any kind of marketing you do is like throwing your pamphlets at Times Square and hoping somebody will pick them up, read them, become interested, and get the product. That happens… just not so often.

Angua picked out the bottle and looked at the label. "C.M.O.T. Dibbler's Genuine Authentic Soggy Mountain Dew," she read. "He's going to die! It says, 'One hundred and fifty per cent proof'!" "Nah, that's just old Dibbler's advertising," said Nobby. "It ain't got no proof. Just circumstantial evidence.

The moose is a lie," Stevie Bell said. Her mother turned to her, looking like she often looked - a bit tired, forced to engage in whatever Stevie was about to say out of parental obligation. "What?" she said. Stevie pointed out the window of the coach. "See that?" Stevie indicated a sign that simply read MOOSE. "We've passed five of those. That's a lot of promise. Not one moose." "Stevie ..." "They also promised falling rocks. Where are my falling rocks?" "Stevie ..." "I'm a strong believer in truth in advertising," Stevie said.

Last December I saw an advertisement outside an electronics store. There was a little boy, delirious with delight, surrounded by computers, stereos, and other gadgets. The text read: “We know what your child wants for Christmas.” I stared at the poster, then said to no one in particular, “What your child wants for Christmas is your love, but if he can’t get that, he’ll settle for a bunch of electronic crap.

Good evening ladies and gentlemen. Eat pudding. Books are good. Eat pudding. If kids read a lot. Eat pudding. They'll get so they can think clearly. Eat pudding. And if enough kids read and think. Eat pudding. We will have world peace. Eat pudding. Thank you very much. Eat pudding.

. . . according to Lem's Law, 'No one reads; if someone does read, he doesn't understand; if he understands, he immediately forgets' -- owing to general lack of time, the oversupply of books, and the perfection of advertising.

You can tell all of us are morphing into full-blown adults, wingtip adults, because all the time now the Big Question is, What are you going to do? After the summer, about your scholarship, about choosing a college, after graduation, with the rest of your life. When you are thirteen, the question is, Smooth or crunchy? That's it. Later, at the onset of full-blown adulthood, the Big Question changes a little bit - instead of, What are you going to do? it turns into, What do you do? I hear it all the time when my parents have parties, all the men standing around. After they talk sports, they always ask, What do you do? It's just part of the code that they mean "for a living" because no one ever answers it by saying, I go for walks and listen to music full-blast and don't care about my hearing thirty years from now, and I drink milk out of the carton, and I cough when someone lights up a cigarette, and I dig rainy days because they make me sad in a way I like, and I read books until I fall asleep holding them, and I put on sock-shoe, sock-shoe instead of sock-sock, shoe-shoe because I think it's better luck. Never that. People are always in something. I'm in advertising. I'm in real estate. I'm in sales and marketing.

I read and keep silent. I am one of the silent watchers. I know that every sentence, every word, every picayune punctuation that appears in the public press is perused and revised and deleted in the interests of advertisers and bondholders. The fountain of national life is poisoned at the source.

I sighed, leaning against the carriage seat. Perhaps I should take out a full-page advertisement that read: TO SEBASTIAN BRADDOCK: COME BACK, YOU BROODING FOOL.

There is some confusion as to what magic actually is. I think this can be cleared up if you just look at the very earliest descriptions of magic. Magic in its earliest form is often referred to as “the art”. I believe this is completely literal. I believe that magic is art and that art, whether it be writing, music, sculpture, or any other form is literally magic. Art is, like magic, the science of manipulating symbols, words, or images, to achieve changes in consciousness. The very language about magic seems to be talking as much about writing or art as it is about supernatural events. A grimmoir for example, the book of spells is simply a fancy way of saying grammar. Indeed, to cast a spell, is simply to spell, to manipulate words, to change people's consciousness. And I believe that this is why an artist or writer is the closest thing in the contemporary world that you are likely to see to a Shaman. I believe that all culture must have arisen from cult. Originally, all of the faucets of our culture, whether they be in the arts or sciences were the province of the Shaman. The fact that in present times, this magical power has degenerated to the level of cheap entertainment and manipulation, is, I think a tragedy. At the moment the people who are using Shamanism and magic to shape our culture are advertisers. Rather than try to wake people up, their Shamanism is used as an opiate to tranquilize people, to make people more manipulable. Their magic box of television, and by their magic words, their jingles can cause everyone in the country to be thinking the same words and have the same banal thoughts all at exactly the same moment. In all of magic there is an incredibly large linguistic component. The Bardic tradition of magic would place a bard as being much higher and more fearsome than a magician. A magician might curse you. That might make your hands lay funny or you might have a child born with a club foot. If a Bard were to place not a curse upon you, but a satire, then that could destroy you. If it was a clever satire, it might not just destroy you in the eyes of your associates; it would destroy you in the eyes of your family. It would destroy you in your own eyes. And if it was a finely worded and clever satire that might survive and be remembered for decades, even centuries. Then years after you were dead people still might be reading it and laughing at you and your wretchedness and your absurdity. Writers and people who had command of words were respected and feared as people who manipulated magic. In latter times I think that artists and writers have allowed themselves to be sold down the river. They have accepted the prevailing belief that art and writing are merely forms of entertainment. They’re not seen as transformative forces that can change a human being; that can change a society. They are seen as simple entertainment; things with which we can fill 20 minutes, half an hour, while we’re waiting to die. It’s not the job of the artist to give the audience what the audience wants. If the audience knew what they needed, then they wouldn’t be the audience. They would be the artists. It is the job of artists to give the audience what they need.

Well, Betsy," he said, "your mother tells me that you are going to use Uncle Keith's trunk for a desk. That's fine. You need a desk. I've often noticed how much you like to write. The way you eat up those advertising tablets from the store! I never saw anything like it. I can't understand it though. I never write anything but checks myself. " "Bob!" said Mrs. Ray. "You wrote the most wonderful letters to me before we were married. I still have them, a big bundle of them. Every time I clean house I read them over and cry." "Cry, eh?" said Mr. Ray, grinning. "In spite of what your mother says, Betsy, if you have any talent for writing, it comes from family. Her brother Keith was mighty talented, and maybe you are too. Maybe you're going to be a writer." Betsy was silent, agreeably abashed. "But if you're going to be a writer," he went on, "you've got to read. Good books. Great books. The classics.

How Many Lumberjacks Does it Take to Ravish, Maim and Kill Five Feisty Female Co-eds? Read 'Lumberjacked' by Rich Bottles Jr. to find out! Lumberjacked: A Supernatural Tale of Murder and Mayhem in the Mountain State.

Perhaps in Vanity Fair there are no better satires than letters. Take a bundle of your dear friend’s of ten years back—your dear friend whom you hate now. Look at a file of your sister’s! How you clung to each other till you quarreled about the twenty-pound legacy! Get down the round-hand scrawls of your son who has half broken your heart with selfish undutifulness since; or a parcel of your own, breathing endless ardour and love eternal, which were sent back by your mistress when she married the Nabob—your mistress for whom you now care no more than for Queen Elizabeth. Vows, love, promises, confidences, gratitude; how queerly they read after a while! There ought to be a law in Vanity Fair ordering the destruction of every written document (except receipted tradesmen’s bills) after a certain brief and proper interval. Those quacks and misanthropes who advertise indelible Japan ink should be made to perish along with their wicked discoveries. The best ink for Vanity Fair use would be one that faded utterly in a couple of days, and left the paper clean and blank, so that you might write on it to somebody else

There was an advertisement in the newspaper for a teaching position in a school with the worst reputation in town, with the sort of class that no qualified teacher with all the parts of her brain correctly screwed together would voluntarily face. It was attention-deficit hyperactivity disorder before attention-deficit hyperactivity disorder had been invented. “There’s no hope for these boys and girls,” the headmaster soberly explained in the interview. “This is not education, this is storage.” Maybe Sonja understood how it felt to be described as such. The vacant position attracted only one applicant, and she got those boys and girls to read Shakespeare.

When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another, second person singular.

advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.

In the week I promised myself I should naturally read, for to the habitual reader reading is a drug of which he is the slave; deprive him of printed matter and he grows nervous, moody, and restless; then, like the alcoholic bereft of brandy who will drink shellac or methylated spirit, he will make do with the advertisements of a paper five years old; he will make do with a telephone directory.

…anyway it wasn’t your reading that started this. It was the laugher, the carefree laughter, the three dimensional Coca Cola advertisement that you were, the try-anything-once friends, the imperviousness to all that came before you, the chain phone calls, the in-jokes, the instant success, the beach houses, the white lace underwear, the private dancing, the good-graced acceptance pf part-time shift work, the apparent absence of expectations, the ever-changing disposable cults of the rural, the family, the eastern, the modern, the postmodern, the impoverished, the sleekly deregulated, the orgasm, the feminine, the feminist, and then the way you canceled with the air of one making a salad

We have time for everything: to sleep, to run from one place to another, to regret having mistaken and to mistake again, to judge the others and to forgive ourselves we have time for reading and writing, for making corrections to our texts, to regret ever having written we have time to make plans and time not to respect them, we have time for ambitions and sicknesses, time to blame the destiny and the details, we have time to watch the clouds, advertisements or some ordinary accident, we have time to chase our wonders away and to postpone the answers, we have time to break a dream to pieces and then to reinvent it, we have time to make friends, to lose friends, we have time to receive lessons and forget them afterwards, we have time to receive gifts and not to understand them. We have time for them all. There is no time for just a bit of tenderness. When we are aware about to do this we die. I’ve learned that you cannot make someone love you; All you can do is to be a loved person. the rest … depends on the others. I’ve learned that as much as I care others might not care. I’ve learned that it takes years to earn trust and just a few seconds to lose it. I’ve learned that it does not matter WHAT you have in your life but WHO you have. I’ve learned that your charm is useful for about 15 minutes Afterwards, you should better know something. I’ve learned that no matter how you cut it, everything has two sides! I’ve learned that you should separate from your loved ones with warm words It might be the last time you see them! I’ve learned that you can still continue for a long time after saying you cannot continue anymore I’ve learned that heroes are those who do what they have to do, when they have to do it, regardless the consequences I’ve learned that there are people who love But do not know how to show it ! I’ve learned that when I am upset I have the RIGHT to be upset But not the right to be bad! I’ve learned that real friendship continues to exist despite the distance And this is true also for REAL LOVE !!! I’ve learned that if someone does not love you like you want them to It does not mean that they do not love you with all their heart. I’ve learned that no matter how good of a friend someone is for you that person will hurt you every now and then and that you have to forgive him. I’ve learned that it is not enough to be forgiven by others Sometimes you have to learn to forgive yourself. I’ve learned that no matter how much you suffer, The world will not stop for your pain. I’ve learned that the past and the circumstances might have an influence on your personality But that YOU are responsible for what you become !!! I’ve learned that if two people have an argument it does not mean that they do not love each other I’ve learned that sometimes you have to put on the first place the person, not the facts I’ve learned that two people can look at the same thing and can see something totally different I’ve learned that regardless the consequences those WHO ARE HONEST with themselves go further in life. I’ve learned that life can be changed in a few hours by people who do not even know you. I’ve learned that even when you think there is nothing more you can give when a friend calls you, you will find the strength to help him. I’ve learned that writing just like talking can ease the pains of the soul ! I’ve learned that those whom you love the most are taken away from you too soon … I’ve learned that it is too difficult to realise where to draw the line between being friendly, not hurting people and supporting your oppinions. I’ve learned to love to be loved.

So, maybe we’re the generation of the selfie, but we’re also the generation that grew up in a tainted, Photoshopped world with every impossible beauty standard shoved down our throat through a tube because eating has become a guilty pleasure and condemning beauty ideals won’t go straight to our thighs. And if, by chance, we are able to destroy the demons that you’ve planted inside of us with your constant advertisements and rules that play behind our eyelids and take root in our brains, then let us take our fucking pictures and capture that moment when we felt beautiful because all this world has taught us is that our beauty is the greatest measure of our worth. Scoff at our phones all you like, these delicate extensions of our fingers, but know that through this technology that you couldn’t even begin to understand, we have smudged the entire world with our fingerprints. We are the generation of knowledge, and we are learning more than any that came before us. So, frown at my typing fingers; I am using them to grasp power by the throat. Try to invalidate us, but we’ve heard our parents talking about the world’s crashing and burning since we had sprung from the womb. We know you’ve fucked up, and we’re angry about it- the kind of anger that fuels knowledge, that I feel in my veins every time I read the news from my phone before school, that sticks in my throat like honey in a debate; the kind of anger that simmers, that sharpens teeth into daggers, that makes this generation more dangerous than you could have ever imagined. We are the generation of change, and goddammit, we’re coming.

He nearly called you again last night. Can you imagine that, after all this time? He can. He imagines calling you or running into you by chance. Depending on the weather, he imagines you in one of those cotton dresses of yours with flowers on it or in faded blue jeans and a thick woollen button-up cardigan over a checkered shirt, drinking coffee from a mug, looking through your tortoiseshell glasses at a book of poetry while it rains. He thinks of you with your hair tied back and the characteristic sweet scent on your neck. He imagines you this way when he is on the train, in the supermarket, at his parents' house, at night, alone, and when he is with a woman. He is wrong, though. You didn't read poetry at all. He had wanted you to read poetry, but you didn't. If pressed, he confesses to an imprecise recollection of what it was you read and, anyway, it wasn't your reading that started this. It was the laughter, the carefree laughter, the three-dimensional Coca-Cola advertisement that you were, the try-anything-once friends, the imperviousness to all that came before you, the chain telephone calls, the in-jokes, the instant music, the sunlight you carried with you, the way he felt when you spoke to his parents, the introductory undergraduate courses, the inevitability of your success, the beach houses, ...

Or consider the fact that after people buy a new car, they often love to read advertisements that speak enthusiastically about the same car that they have just obtained. Those advertisements tend to be comforting because they confirm the wisdom of the decision to purchase that particular car. If you are a member of a particular political party or have strong convictions, you might want support, reinforcement, and ammunition, not criticism.

Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.

I remember the day when I realized I had no memory of her voice. That morning I had been reading the newspapers like I did everyday. I would read a report or two, and Ma would point out advertisements of houses for sale. There were many of them.

The people who visit the [Lincoln] memorial always look like an advertisement for democracy, so bizarrely, suspiciously diverse that one time I actually saw a man in a cowboy hat standing there reading the Gettysburg Address next to a Hasidic Jew

Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it is a gasoline account, read books on oil geology and the production of petroleum products. Read the trade journals in the field. Spend Saturday mornings in service stations, talking to motorists. Visit your client’s refineries and research laboratories. At the end of your first year, you will know more about the oil business than your boss, and be ready to succeed him. Most

To give the devil its due, ours is the best Age men ever lived in; we are all more comfortable and virtuous than we ever were; we have many new accomplishments, advertisements in green pastures, telephones in bedrooms, more newspapers than we want to read, and extremely punctilious diagnosis of maladies. A doctor examined a young lady the other day, and among his notes were there: ‘Not afraid of small rooms, ghosts, or thunderstorms – not made drunk by hearing Wagner; brown hair, artistic hands; had a craving for chocolate in 1918.

I have read of a gentleman who owned a so fine house in London, and when he went for months of summer to Switzerland and lock up his house, some burglar came and broke window at back and got in. Then he went and made open the shutters in front and walk out and in through the door, before the very eyes of the police. Then he have an auction in that house, and advertise it, and put up big notice; and when the day come he sell off by a great auctioneer all the goods of that other man who own them. Then he go to a builder, and he sell him that house, making an agreement that he pull it down and take all away within a certain time. And your police and other authority help him all they can. And when that owner come back from his holiday in Switzerland he find only an empty hole where his house had been. This was all done en règle; and in our work we shall be en règle too. We shall not go so early that the policemen who have then little to think of, shall deem it strange; but we shall go after ten o’clock, when there are many about, and such things would be done were we indeed owners of the house.

THE ORGANIC FOODS MYTH A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case. In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic." Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight. So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic. Suzy Kassem, Truth Is Crying

Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.

Just look, Letty.” Miss Blacklock looked. Her eyebrows went up. She threw a quick scrutinizing glance round the table. Then she read the advertisement out loud. “A murder is announced and will take place on Friday, October 29th, at Little Paddocks at 6:30 p.m. Friends please accept this, the only intimation.

You alone in Europe are not ancient oh Christianity The most modern European is you Pope Pius X And you whom the windows observe shame keeps you From entering a church and confessing this morning You read the prospectuses the catalogues the billboards that sing aloud That's the poetry this morning and for the prose there are the newspapers There are the 25 centime serials full of murder mysteries Portraits of great men and a thousand different headlines ("Zone")

It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form. The diagnosis seems in every case to correspond exactly with all the sensations that I have ever felt.

Beneath the hundred thousand women of the elite are a million middle-class women, miserable because they are not of the elite, and trying to appear of it in public; and beneath them, in turn, are five million farmers' wives reading 'fashion papers' and trimming bonnets, and shop-girls and serving-maids selling themselves into brothels for cheap jewelry and imitation seal-skin robes. And then consider that, added to this competition in display, you have, like oil on the flames, a whole system of competition in selling! You have manufacturers contriving tens of thousands of catchpenny devices, storekeepers displaying them, and newspapers and magazines filled up with advertisements of them!

One afternoon, Reeves and a colleague were having lunch in Central Park. On the way back to their Madison Avenue office, they encountered a man sitting in the park, begging for money. He had a cup for donations and beside it was a sign, handwritten on cardboard, that read: I AM BLIND. Unfortunately for the man, the cup contained only a few coins. His attempts to move others to donate money were coming up short. Reeves thought he knew why. He told his colleague something to the effect of: “I bet I can dramatically increase the amount of money that guy is raising simply by adding four words to his sign.” Reeves’s skeptical friend took him up on the wager. Reeves then introduced himself to the beleaguered man, explained that he knew something about advertising, and offered to change the sign ever so slightly to increase donations. The man agreed. Reeves took a marker and added his four words, and he and his friend stepped back to watch. Almost immediately, a few people dropped coins into the man’s cup. Other people soon stopped, talked to the man, and plucked dollar bills from their wallets. Before long, the cup was running over with cash, and the once sad-looking blind man, feeling his bounty, beamed. What four words did Reeves add?   It is springtime and   The sign now read:   It is springtime and I am blind.   Reeves won his bet. And we learned a lesson. Clarity depends on contrast.

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.

LONG-DISTANCE READING: To determine the readable distance in feet, of words on a billboard, take half the height of one of the letters in inches and multiply by 100.

Original Sin has great marketing potential.

The detective seemed to remember reading that advertisers used Scottish accents to suggest integrity and honesty. The

Mr. Underwood didn’t talk about miscarriages of justice, he was writing so children could understand. Mr. Underwood simply figured it was a sin to kill cripples, be they standing, sitting, or escaping. He likened Tom’s death to the senseless slaughter of songbirds by hunters and children, and Maycomb thought he was trying to write an editorial poetical enough to be reprinted in The Montgomery Advertiser. How could this be so, I wondered, as I read Mr. Underwood’s editorial. Senseless killing—Tom had been given due process of law to the day of his death; he had been tried openly and convicted by twelve good men and true; my father had fought for him all the way. Then Mr. Underwood’s meaning became clear: Atticus had used every tool available to free men to save Tom Robinson, but in the secret courts of men’s hearts Atticus had no case. Tom was a dead man the minute Mayella Ewell opened her mouth and screamed.

A little later, just for something to do, I picked up an old newspaper and read it. I cut out an advertisement for Kruschen Salts and stuck it in an old notebook where I put things from the papers that interest me.

Earlier that day, a typewriter bomb had exploded at a black market skin house over on Eel Street, sending words raining through the cardboard walls of the boudoirs and tattooing copies of the Machinist’s ‘Twelve Terms’ on the bodies of whores and patrons alike. Forty pieces of merch ruined. Their bodies had been obliterated by language, all traces of their sexuality buried beneath a storm of words. There was something horrific about the sight of those who had survived a typewriter attack. Their faces scarred with text, as if they had become hostages to some awful advertisement. A few of the victims took to working the streets around the library where bibliophiles sometimes paid them to satisfy their fantasies amid the desolate hush of the reading rooms and the deserted stacks where the only witnesses to this erotic pantomime of the blank body and its printed partner were other words.

I asked an indifferent copywriter what books he had read about advertising. He told me that he had not read any; he preferred to rely on his own intuition. ‘Suppose,’ I asked, ‘your gall-bladder has to be removed this evening. Will you choose a surgeon who has read some books on anatomy and knows where to find your gall-bladder, or a surgeon who relies on his intuition? Why should our clients be expected to bet millions of dollars on your intuition?

Feinberg’s study reminds me of a billboard advertisement I once saw from a large insurance firm, which read: “Why do most 16-year-olds drive like they’re missing part of their brain? Because they are.” It takes deep sleep, and developmental time, to accomplish the neural maturation that plugs this brain “gap” within the frontal lobe. When your children finally reach their mid-twenties and your car insurance premium drops, you can thank sleep for the savings.

You and I are like two people . . .' He paused and began again more quickly: 'Do you know these soap advertisement signs that read differently from several angles? As you come up to them you read "Monkey's Soap"; if you look back when you've passed it's "Needs no Rinsing." . . . You and I are standing at different angles and though we both look at the same thing we read different messages. Perhaps if we stood side by side we should see yet third. . . . But I hope we respect each other.

My favorite book, by a wide margin, was An Imperial Affliction, but I didn’t like to tell people about it. Sometimes, you read a book and it fills you with this weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humans read the book. And then there are books like An Imperial Affliction, which you can’t tell people about, books so special and rare and yours that advertising your affection feels like a betrayal.

No, no, my friend Jonathan, you go take the lock off a hundred empty houses in this your London, or of any city in the world, and if you do it as such things are rightly done, and at the time such things are rightly done, no one will interfere. I have read of a gentleman who owned a so fine house in London, and when he went for months of summer to Switzerland and lock up his house, some burglar come and broke window at back and got in. Then he went and made open the shutters in front and walk out and in through the door, before the very eyes of the police. Then he have an auction in that house, and advertise it, and put up big notice. And when the day come he sell off by a great auctioneer all the goods of that other man who own them. Then he go to a builder, and he sell him that house, making an agreement that he pull it down and take all away within a certain time. And your police and other authority help him all they can. And when that owner come back from his holiday in Switzerland he find only an empty hole where his house had been.

I have read of a gentleman who owned a so fine house in London, and when he went for months of summer to Switzerland and lock up his house, some burglar come and broke window at back and got in. Then he went and made open the shutters in front and walk out and in through the door, before the very eyes of the police. Then he have an auction in that house, and advertise it, and put up big notice. And when the day come he sell off by a great auctioneer all the goods of that other man who own them. Then he go to a builder, and he sell him that house, making an agreement that he pull it down and take all away within a certain time. And your police and other authority help him all they can. And when that owner come back from his holiday in Switzerland he find only an empty hole where his house had been.

Mrs. Morse did not require a mother's intuition to read the advertisement in Ruth's face when she returned home. The flush that would not leave the cheeks told the simple story, and more eloquently did the eyes, large and bright, reflecting an unmistakable inward glory.

A huge advertisement in the unmistakably bright red tones of Vodacom, the global mobile phone giant, looked on this tawdry scene. It read to me like a distilled message about the only values that remained in this country, whose leaders were once committed Marxists: money and power.

Perhaps in Vanity Fair there are no better satires than letters. Take a bundle of your dear friend's of ten years back--your dear friend whom you hate now. Look at a file of your sister's: how you clung to each other till you quarrelled about the twenty-pound legacy! Get down the roundhand scrawls of your son who has half broken your heart with selfish undutifulness since; or a parcel of your own, breathing endless ardour and love eternal, which were sent back by your mistress when she married the nabob--your mistress for whom you now care no more than for Queen Elizabeth. Vows, love, promises, confidences, gratitude, how queerly they read after a while! There ought to be a law in Vanity Fair ordering the destruction of every written document (except receipted tradesmen's bills) after a certain brief and proper interval. Those quacks and misanthropes who advertise indelible Japan ink, should be made to perish along with their wicked discoveries. The best ink for Vanity Fair use would be one that faded utterly in a couple of days, and left the paper clean and blank, so that you might write on it to somebody else.

In the course of my life I have had pre-pubescent ballerinas; emaciated duchesses, dolorous and forever tired, melomaniac and morphine-sodden; bankers' wives with eyes hollower than those of suburban streetwalkers; music-hall chorus girls who tip creosote into their Roederer when getting drunk... I have even had the awkward androgynes, the unsexed dishes of the day of the *tables d'hote* of Montmartre. Like any vulgar follower of fashion, like any member of the herd, I have made love to bony and improbably slender little girls, frightened and macabre, spiced with carbolic and peppered with chlorotic make-up. Like an imbecile, I have believed in the mouths of prey and sacrificial victims. Like a simpleton, I have believed in the large lewd eyes of a ragged heap of sickly little creatures: alcoholic and cynical shop girls and whores. The profundity of their eyes and the mystery of their mouths... the jewellers of some and the manicurists of others furnish them with *eaux de toilette*, with soaps and rouges. And Fanny the etheromaniac, rising every morning for a measured dose of cola and coca, does not put ether only on her handkerchief. It is all fakery and self-advertisement - *truquage and battage*, as their vile argot has it. Their phosphorescent rottenness, their emaciated fervour, their Lesbian blight, their shop-sign vices set up to arouse their clients, to excite the perversity of young and old men alike in the sickness of perverse tastes! All of it can sparkle and catch fire only at the hour when the gas is lit in the corridors of the music-halls and the crude nickel-plated decor of the bars. Beneath the cerise three-ply collars of the night-prowlers, as beneath the bulging silks of the cyclist, the whole seductive display of passionate pallor, of knowing depravity, of exhausted and sensual anaemia - all the charm of spicy flowers celebrated in the writings of Paul Bourget and Maurice Barres - is nothing but a role carefully learned and rehearsed a hundred times over. It is a chapter of the MANCHON DE FRANCINE read over and over again, swotted up and acted out by ingenious barnstormers, fully conscious of the squalid salacity of the male of the species, and knowledgeable in the means of starting up the broken-down engines of their customers. To think that I also have loved these maleficent and sick little beasts, these fake Primaveras, these discounted Jocondes, the whole hundred-franc stock-in-trade of Leonardos and Botticellis from the workshops of painters and the drinking-dens of aesthetes, these flowers mounted on a brass thread in Montparnasse and Levallois-Perret! And the odious and tiresome travesty - the corsetted torso slapped on top of heron's legs, painful to behold, the ugly features primed by boulevard boxes, the fake Dresden of Nina Grandiere retouched from a medicine bottle, complaining and spectral at the same time - of Mademoiselle Guilbert and her long black gloves!... Have I now had enough of the horror of this nightmare! How have I been able to tolerate it for so long? The fact is that I was then ignorant even of the nature of my sickness. It was latent in me, like a fire smouldering beneath the ashes. I have cherished it since... perhaps since early childhood, for it must always have been in me, although I did not know it!

To order a wife by mail seemed strange to him indeed; so strange he could only open the letters in the confidential cloak of night, undisturbed by even the servants..." Lord Hartford's thoughts at the prospect of reading letters in response to his advertisement for a mail order bride in "To Find a Duchess

Q (Quiller-Couch) was all by himself my college education. I went down to the public library one day when I was seventeen looking for books on the art of writing, and found five books of lectures which Q had delivered to his students of writing at Cambridge. "Just what I need!" I congratulated myself. I hurried home with the first volume and started reading and got to page 3 and hit a snag: Q was lecturing to young men educated at Eton and Harrow. He therefore assumed his students − including me − had read Paradise Lost as a matter of course and would understand his analysis of the "Invocation to Light" in Book 9. So I said, "Wait here," and went down to the library and got Paradise Lost and took it home and started reading it and got to page 3, when I hit a snag: Milton assumed I'd read the Christian version of Isaiah and the New Testament and had learned all about Lucifer and the War in Heaven, and since I'd been reared in Judaism I hadn't. So I said, "Wait here," and borrowed a Christian Bible and read about Lucifer and so forth, and then went back to Milton and read Paradise Lost, and then finally got back to Q, page 3. On page 4 or 5, I discovered that the point of the sentence at the top of the page was in Latin and the long quotation at the bottom of the page was in Greek. So I advertised in the Saturday Review for somebody to teach me Latin and Greek, and went back to Q meanwhile, and discovered he assumed I not only knew all the plays by Shakespeare, and Boswell's Johnson, but also the Second books of Esdras, which is not in the Old Testament and not in the New Testament, it's in the Apocrypha, which is a set of books nobody had ever thought to tell me existed. So what with one thing and another and an average of three "Wait here's" a week, it took me eleven years to get through Q's five books of lectures.

Secondly, the Earth’s a Libra. The astrological prediction for Libra in the ‘Your Stars Today’ column of the Tadfield Advertiser, on the day this history begins, read as follows:- LIBRA. 24 September–23 October. You may be feeling run down and always in the same old daily round. Home and family matters are highlighted and are hanging fire. Avoid unnecessary risks. A friend is important to you. Shelve major decisions until the way ahead seems clear. You may be vulnerable to a stomach upset today, so avoid salads. Help could come from an unexpected quarter. This was perfectly correct on every count except for the bit about the salads.

Hundreds of experiments into the misinformation effect have been conducted, and people have been convinced of all sorts of things. Screwdrivers become wrenches, white men become black men, and experiences involving other people get traded back and forth. In one study, [Elizabeth] Loftus convinced people they were once lost in a shopping mall as a child. She had subjects read four essays provided by family members, but the one about getting lost as a kid was fake. A quarter of the subjects incorporated the fake story into their memory and even provided details about the fictional event that were not included in the narrative. Loftus even convinced people they shook hands with Bugs Bunny, who isn’t a Disney character, when they visited Disney World as a kid, just by showing them a fake advertisement where a child was doing the same. She altered the food preferences of subjects in one experiment where she lied to people, telling them they had reported becoming sick from eating certain things as a child. A few weeks later, when offered those same foods, those people avoided them. In other experiments, she implanted memories of surviving drowning and fending off animal attacks— none of them real, all of them accepted into the autobiography of the subjects without resistance.

The media's job is not to inform you; it is to get eyeballs. Eyeballs lead to advertising revenue. That means they need people to read stuff and view stuff. Telling everyone things are going to work out just fine doesn't get eyeballs the way feeding into fear does. That doesn't just explain financial news; it explains most of the news.

The chopped salad is engineered…to free one’s hand and eyes from the task of consuming nutrients, so that precious attention can be directed toward a small screen, where it is more urgently needed, so it can consume data: work email or Amazon’s nearly infinite catalog or Facebook’s actually infinite News Feed, where, as one shops for diapers or engages with the native advertising sprinkled between the not-hoaxes and baby photos, one is being productive by generating revenue for a large internet company, which is obviously good for the economy, or at least it is certainly better than spending lunch reading a book from the library, because who is making money from that?

Why do you think it is stupid to go to windows instead of to doors?” “Because you advertise what you’re trying to hide, silly. If I have a secret, I don’t put tape over my mouth and let everyone know I have a secret. I talk just as much as usual, only about something else. Didn’t you ever read any of the sayings of Salvor Hardin? He was our first Mayor, you know.” “Yes, I know.” “Well, he used to say that only a lie that wasn’t ashamed of itself could possibly succeed. He also said that nothing had to be true, but everything had to sound true. Well, when you come in through a window, it’s a lie that’s ashamed of itself and it doesn’t sound true.” “Then what would you have done?” “If I had wanted to see my father on top secret business, I would have made his acquaintance openly and seen him about all sorts of strictly legitimate things. And then when everyone knew all about you and connected you with my father as a matter of course, you could be as top secret as you wanted and nobody would ever think of questioning it.

Sometimes, you read a book and it fills you with this weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humans read the book. And then there are books like An Imperial Affliction, which you can't tell people about, books so special and rare and yours that advertising your affection feels like betrayal.

Reading through the newspapers and medical journals of the day, what stands out is not just the breadth of remedies proposed, but the breadth of people involved in the discussion: surgeons, nurses, patent medicine quacks, public-health authorities, armchair chemists, all writing the Times and the Globe (or buying classified advertising there) with news of the dependable cure they had concocted.

The Jews of Syria have no connection with the Zionist question,” read one plaintive advertisement that a Jewish youth club in Damascus, Syria’s capital, published in local papers in 1929. “On the contrary, they share with their fellow Arab citizens all their feelings of joy and sadness.” Muslims, it read, must “differentiate between the European Zionists and the Jews who have been living for centuries in these lands.

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.

The city limit sign said: MOOSE PASS. Standing next to the sign was an actual moose. For a second, Percy thought it might be some sort of statue for advertising. Then the animal bounded into the woods. They passed a couple of houses, a post office, and some trailers. Everything was dark and closed up. On the other end of town was a store with a picnic table and an old rusted petrol pump in front. The store had a hand-painted sign that read: MOOSE PASS GAS. “That’s just wrong,” Frank said.

My favorite book, by a wide margin, was An Imperial Affliction, but I didn’t like to tell people about it. Sometimes, you read a book and it fills you with this weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humansread the book. And then there are books like An Imperial Affliction, which you can’t tell people about, books so special and rare and yours that advertising your affection feels like a betrayal.

The tax-exempt organization quietly cemented a deal with Glenn Beck, the incendiary right-wing Fox News television host who at the time was a Tea Party superstar. For an annual payment that eventually topped $1 million, Beck read “embedded content” written by the FreedomWorks staff. They told him what to say on the air, and he blended the promotional material seamlessly into his monologue, making it sound as if it were his own opinion. The arrangement was described on FreedomWorks’ tax disclosures as “advertising services.

After all, the media have been and are the major dispenser of the ideals and norms surrounding motherhood: Millions of us have gone to the media for nuts-and-bolts child-rearing advice. Many of us, in fact, preferred media advice to the advice our mothers gave us. We didn't want to be like our mothers and many of us didn't want to raise our kids the way they raised us (although it turns out they did a pretty good job in the end). Thus beginning in the mid-1970s, working mothers became the most important thing you can become in the United States: a market. And they became a market just as niche marketing was exploding--the rise of cable channels, magazines like Working Mother, Family Life, Child, and Twins, all supported by advertisements geared specifically to the new, modern mother. Increased emphasis on child safety, from car seats to bicycle helmets, increased concerns about Johnny not being able to read, the recognition that mothers bought cars, watched the news, and maybe didn't want to tune into one TV show after the next about male detectives with a cockatoo or some other dumbass mascot saving hapless women--all contributed to new shows, ad campaigns, magazines, and TV news stories geared to mothers, especially affluent, upscale ones. Because of this sheer increase in output and target marketing, mothers were bombarded as never before by media constructions of the good mother. The good mother bought all this stuff to stimulate, protect, educate, and indulge her kids. She had to assemble it, install it, use it with her child, and protect her child from some of its features.

But even if men wanted to read the truth about their condition, women would still be the decisive factor. Though both men and women read, women are in addition the big consumers. Since women do most of the buying, most advertising campaigns are aimed directly or indirectly at them. Since most Western papers are financed largely through advertising, they cannot risk displeasing women by their editorial content; the day on which they do so, they would hear from their advertisers in no uncertain terms. Men would not stand a chance, even if they wanted to publish independent opinions about women, of being published in any medium addressing both sexes, as the great majority do. The same is true of television, financed as it is in most Western countries by advertisers, promoters, publicity aimed at consumers. Here too the editorial content must pass female censorship. It is not pre-censored, of course, but subject to a censorship which functions on the principle that the producer is done for if the product does not sell. The producer is therefore motivated to avoid catastrophe by censoring himself.

For the psychologist Paul Bloom, this is a huge downside. Empathy, he argues, focuses our attention on single individuals, leading us to become both parochial and insensitive to scale.62 As Bertrand Russell is often reported to have said, “The mark of a civilized man is the capacity to read a column of numbers and weep,”63 but few of us are capable of truly feeling statistics in this way. If only we could be moved more by our heads than our hearts, we could do a lot more good. And yet the incentives to show empathy and spontaneous compassion are overwhelming. Think about it: Which kind of people are likely to make better friends, coworkers, and spouses—“calculators” who manage their generosity with a spreadsheet, or “emoters” who simply can’t help being moved to help people right in front of them? Sensing that emoters, rather than calculators, are generally preferred as allies, our brains are keen to advertise that we are emoters. Spontaneous generosity may not be the most effective way to improve human welfare on a global scale, but it’s effective where our ancestors needed it to be: at finding mates and building a strong network of allies.

Equally popular are speed reading courses, many of which promise to increase people’s reading speeds from a mere 100 or 200 words per minute to 10,000 or even 25,000 words per minute (Carroll, 2003). Yet researchers have found that none of these courses boost people’s reading speeds without decreasing their reading comprehension (Carver, 1987). What’s more, most of the reading speeds advertised by these courses exceed the maximum reading speed of the human eyeball, which is about 300 words per minute (Carroll, 2003). A word to the wise: If something sounds too good to be true, it probably is (Sagan, 1995).

I suppose that many think we live in a cheap and sensational age, all sky-signs and headlines; an age of advertisement and standardization. And yet, this is a more enlightened age than any human beings have lived in hitherto. For instance, practically all of us can read. Some of you may say: ‘Ah! But what? Detective stories, scandals, and the sporting news.’ No doubt, compared with Sunday newspapers and mystery stories, the Oedipus, Hamlet and Faust are very small beer. All the same, the number of volumes issued each year continually gains on the number of the population in all Western countries. Every phase and question of life is brought more and more into the limelight. Theatres, cinemas, the radio, and even lectures, assist the process. But they do not, and should not replace reading, because when we are just watching and listening, somebody is taking very good care that we should not stop and think. The danger in this age is not of our remaining ignorant; it is that we should lose the power of thinking for ourselves. Problems are more and more put before us, but, except to crossword puzzles and detective mysteries, do we attempt to find the answers for ourselves? Less and less. The short cut seems ever more and more desirable. But the short cut to knowledge is nearly always the longest way round. There is nothing like knowledge, picked up by or reasoned out for oneself.

Hey Pete. So why the leave from social media? You are an activist, right? It seems like this decision is counterproductive to your message and work." A: The short answer is I’m tired of the endless narcissism inherent to the medium. In the commercial society we have, coupled with the consequential sense of insecurity people feel, as they impulsively “package themselves” for public consumption, the expression most dominant in all of this - is vanity. And I find that disheartening, annoying and dangerous. It is a form of cultural violence in many respects. However, please note the difference - that I work to promote just that – a message/idea – not myself… and I honestly loath people who today just promote themselves for the sake of themselves. A sea of humans who have been conditioned into viewing who they are – as how they are seen online. Think about that for a moment. Social identity theory run amok. People have been conditioned to think “they are” how “others see them”. We live in an increasing fictional reality where people are now not only people – they are digital symbols. And those symbols become more important as a matter of “marketing” than people’s true personality. Now, one could argue that social perception has always had a communicative symbolism, even before the computer age. But nooooooothing like today. Social media has become a social prison and a strong means of social control, in fact. Beyond that, as most know, social media is literally designed like a drug. And it acts like it as people get more and more addicted to being seen and addicted to molding the way they want the world to view them – no matter how false the image (If there is any word that defines peoples’ behavior here – it is pretention). Dopamine fires upon recognition and, coupled with cell phone culture, we now have a sea of people in zombie like trances looking at their phones (literally) thousands of times a day, merging their direct, true interpersonal social reality with a virtual “social media” one. No one can read anymore... they just swipe a stream of 200 character headlines/posts/tweets. understanding the world as an aggregate of those fragmented sentences. Massive loss of comprehension happening, replaced by usually agreeable, "in-bubble" views - hence an actual loss of variety. So again, this isn’t to say non-commercial focused social media doesn’t have positive purposes, such as with activism at times. But, on the whole, it merely amplifies a general value system disorder of a “LOOK AT ME! LOOK AT HOW GREAT I AM!” – rooted in systemic insecurity. People lying to themselves, drawing meaningless satisfaction from superficial responses from a sea of avatars. And it’s no surprise. Market economics demands people self promote shamelessly, coupled with the arbitrary constructs of beauty and success that have also resulted. People see status in certain things and, directly or pathologically, use those things for their own narcissistic advantage. Think of those endless status pics of people rock climbing, or hanging out on a stunning beach or showing off their new trophy girl-friend, etc. It goes on and on and worse the general public generally likes it, seeking to imitate those images/symbols to amplify their own false status. Hence the endless feedback loop of superficiality. And people wonder why youth suicides have risen… a young woman looking at a model of perfection set by her peers, without proper knowledge of the medium, can be made to feel inferior far more dramatically than the typical body image problems associated to traditional advertising. That is just one example of the cultural violence inherent. The entire industry of social media is BASED on narcissistic status promotion and narrow self-interest. That is the emotion/intent that creates the billions and billions in revenue these platforms experience, as they in turn sell off people’s personal data to advertisers and governments. You are the product, of course.

Fuckboys (and Fuckboy Prospects), read this closely: When a woman breaks up with you (usually because she is fed up with your shit) it’s never easy. I understand your ego is bruised, you can’t imagine another dude doing things you used to do with/to her and that shit will eat you up! I understand. That doesn’t mean you should disrespect her – or kill her goddamit! That doesn’t mean you should post revenge porn pictures and videos of her to your 5000 online friends. It does not justify you calling her a hoe to ease your lil battered ego. Doing any of those makes you a certified upper echelon fuckboy bro. Walk away – just go on airplane mode, remove yourself from the situation and allow yourself to heal. If you are one of those social-media love butterflies who advertises every moment with your boo, then log out of all your profiles and go into cocoon mode.

In under two weeks, and with no budget, thousands of college students protested the movie on their campuses nationwide, angry citizens vandalized our billboards in multiple neighborhoods, FoxNews.com ran a front-page story about the backlash, Page Six of the New York Post made their first of many mentions of Tucker, and the Chicago Transit Authority banned and stripped the movie’s advertisements from their buses. To cap it all off, two different editorials railing against the film ran in the Washington Post and Chicago Tribune the week it was released. The outrage about Tucker was great enough that a few years later, it was written into the popular television show Portlandia on IFC. I guess it is safe to admit now that the entire firestorm was, essentially, fake. I designed the advertisements, which I bought and placed around the country, and then promptly called and left anonymous complaints about them (and leaked copies of my complaints to blogs for support). I alerted college LGBT and women’s rights groups to screenings in their area and baited them to protest our offensive movie at the theater, knowing that the nightly news would cover it. I started a boycott group on Facebook. I orchestrated fake tweets and posted fake comments to articles online. I even won a contest for being the first one to send in a picture of a defaced ad in Chicago (thanks for the free T-shirt, Chicago RedEye. Oh, also, that photo was from New York). I manufactured preposterous stories about Tucker’s behavior on and off the movie set and reported them to gossip websites, which gleefully repeated them. I paid for anti-woman ads on feminist websites and anti-religion ads on Christian websites, knowing each would write about it. Sometimes I just Photoshopped ads onto screenshots of websites and got coverage for controversial ads that never actually ran. The loop became final when, for the first time in history, I put out a press release to answer my own manufactured criticism: TUCKER MAX RESPONDS TO CTA DECISION: “BLOW ME,” the headline read.

Recently, an internationally renowned writer for children commented about the Council [on Interracial Books for Children, Inc.] to me: “Of course, we should all be more tender and understanding toward the aged and we should work to shrive ourselves of racism and sexism, but when you impose guidelines like theirs on writing, you’re strangling the imagination. And that means that you’re limiting the ability of children to imagine. If all books for them were ‘cleansed’ according to these criteria, it would be the equivalent of giving them nothing to eat but white bread.” “To write according to such guidelines,” this story teller continued, “is to take the life out of what you do. Also the complexity, the ambivalence. And thereby the young reader gets no real sense of the wonders and terrors and unpredictabilities of living. Paradoxically, censors like the council clamor for ‘truth’ but are actually working to flatten children’s reading experiences into the most misleading, simplistic kinds of untruth.” ("Any Writer Who Follows Anyone Else's Guidelines Ought to Be in Advertising" (1977), from Beyond Fact: Nonfiction for Children and Young People, 1982)

Still, I think that one of the most fundamental problems is want of discipline. Homes that severely restrict viewing hours, insist on family reading, encourage debate on good books, talk about the quality and the morality of television programs they do see, rarely or never allow children to watch television without an adult being present (in other words, refusing to let the TV become an unpaid nanny), and generally develop a host of other interests, are not likely to be greatly contaminated by the medium, while still enjoying its numerous benefits. But what will produce such families, if not godly parents and the power of the Holy Spirit in and through biblical preaching, teaching, example, and witness? The sad fact is that unless families have a tremendously strong moral base, they will not perceive the dangers in the popular culture; or, if they perceive them, they will not have the stamina to oppose them. There is little point in preachers disgorging all the sad statistics about how many hours of television the average American watches per week, or how many murders a child has witnessed on television by the age of six, or how a teenager has failed to think linearly because of the twenty thousand hours of flickering images he or she has watched, unless the preacher, by the grace of God, is establishing a radically different lifestyle, and serving as a vehicle of grace to enable the people in his congregation to pursue it with determination, joy, and a sense of adventurous, God-pleasing freedom. Meanwhile, the harsh reality is that most Americans, including most of those in our churches, have been so shaped by the popular culture that no thoughtful preacher can afford to ignore the impact. The combination of music and visual presentation, often highly suggestive, is no longer novel. Casual sexual liaisons are everywhere, not least in many of our churches, often with little shame. “Get even” is a common dramatic theme. Strength is commonly confused with lawless brutality. Most advertising titillates our sin of covetousness. This is the air we breathe; this is our culture.