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It also got a boost from a new online “Fit Finder” quiz, which replaced the smartphone sizing app in 2016. Because the app was tricky to use and was available only for iPhone owners, lead designer Ra’el Cohen worked with ThirdLove’s data team to develop a detailed questionnaire that was as accurate as the app in determining a customer’s size. It walked website visitors through a series of questions about their current bra—the maker, the size, the fit of the cup (cups gape a little … cups overflow a lot), band, and straps. And it asked them to select, from a series of drawings of different-shaped breasts, which pair most resembled theirs. Among the nine options: Asymmetric (one breast is larger than the other), Bell (slimmer at the top, fuller at the bottom), East West (nipples point outward, in opposite directions). By 2018, eleven million women had taken the Fit Finder quiz,
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Lawrence Ingrassia (Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy)