Qualitative And Quantitative Research Quotes

In business, qualitative measurements and quantitative measurements are equally important.

If you are going to use the results of market research to make a big business decision, then it’s a good idea to do quantitative research rather than qualitative.

All so-called ‘quantitative’ data, when scrutinized, turn out to be composites of ‘qualitative’ – i.e., contextually located and indexical – interpretations produced by situated researchers, coders, government officials and others. The

Qualitative and quantitative research with adults and children reporting ritual abuse has found that it occurs alongside other forms of organised abuse, particularly the manufacture of child abuse images (Scott 2001, Snow and Sorenson 1990, Waterman et al. 1993), and hence subsuming such non-ritualistic experiences under the moniker ‘ritual abuse’ is misleading at best and incendiary at worst. Moreover, it is unclear why an abusive group that invokes a religious or metaphysical mandate to abuse children should be considered as largely distinct from an abusive group that invokes a non-religious rationale to do so. The presumption evident amongst some authors writing on ritual abuse that a professed spiritual motivation for abusing children necessarily reflects the offenders actual motivation seems naïve at best, and at worst it risks colluding with the ways in which abusive groups obfuscate responsibility for their actions.

Finally, another large-scale study [of false rape allegations] was conducted in Australia, with the 850 rapes reported to the Victoria police between 2000 and 2003 (Heenan & Murray, 2006). Using both quantitative and qualitative methods, the researchers examined 812 cases with sufficient information to make an appropriate determination, and found that only 2.1% of these were classified as false reports. All of these complainants were then charged or threatened with charges for filing a false police report." Lonsway, K. A., Archambault, J., & Lisak, D. (2009). False reports: Moving beyond the issue to successfully investigate and prosecute non-stranger sexual assault. The Voice, 3(1), 1-11.

Some readers may find it a curious or even unscientific endeavour to craft a criminological model of organised abuse based on the testimony of survivors. One of the standard objections to qualitative research is that participants may lie or fantasise in interview, it has been suggested that adults who report severe child sexual abuse are particularly prone to such confabulation. Whilst all forms of research, whether qualitative or quantitative, may be impacted upon by memory error or false reporting. there is no evidence that qualitative research is particularly vulnerable to this, nor is there any evidence that a fantasy— or lie—prone individual would be particularly likely to volunteer for research into child sexual abuse. Research has consistently found that child abuse histories, including severe and sadistic abuse, are accurate and can be corroborated (Ross 2009, Otnow et al. 1997, Chu et al. 1999). Survivors of child abuse may struggle with amnesia and other forms of memory disturbance but the notion that they are particularly prone to suggestion and confabulation has yet to find a scientific basis. It is interesting to note that questions about the veracity of eyewitness evidence appear to be asked far more frequently in relation to sexual abuse and rape than in relation to other crimes. The research on which this book is based has been conducted with an ethical commitment to taking the lives and voices of survivors of organised abuse seriously.

[…] a student in our class asked disdainfully why quantitative methodologists do not openly criticize qualitative methods. He scoffed, 'They don't even mention it. But in courses in qualitative methods, quantitative methods always come up.' […] I pointed out that the lack of critical remarks and the absence of any mention of qualitative research in 'methods' courses indicate the hegemony of the quantitative approach. Were not his statistics professors making a strong statement about the place of qualitative methods by omitting them entirely? Qualitative researchers, then, have to legitimate their perspective to students in order to break the methodological silence coming from the other side.

The fashion now is to think of universities as industries or businesses. University presidents, evidently thinking of themselves as CEO's, talk of "business plans" and "return on investment," as if the industrial economy could provide an aim and a critical standard appropriate either to education or to research. But this is not possible. No economy, industrial or otherwise, can supply an appropriate aim or standard. Any economy must be either true or false to the world and to our life in it. If it is to be true, then it must be made true, according to a standard that is not economic. To regard the economy as an end or as the measure of success is merely to reduce students, teachers, researchers, and all they know or learn to merchandise. It reduces knowledge to "property" and education to training for the "job market." If, on the contrary, [Sir Albert] Howard was right in his belief that health is the "one great subject," then a unifying aim and a common critical standard are clearly implied. Health is at once quantitative and qualitative; it requires both sufficiency and goodness. It is comprehensive (it is synonymous with "wholeness"), for it must leave nothing out. And it is uncompromisingly local and particular; it has to do with the sustenance of particular places, creatures, human bodies, and human minds. If a university began to assume responsibility for the health of its place and its local constituents, then all of its departments would have a common aim, and they would have to judge their place and themselves and one another by a common standard. They would need one another's knowledge. They would have to communicate with one another; the diversity of specialists would have to speak to one another in a common language. And here again Howard is exemplary, for he wrote, and presumably spoke, a plain, vigorous, forthright English-- no jargon, no condescension, no ostentation, no fooling around.

This is the pattern: poor quantitative results force us to declare failure and create the motivation, context, and space for more qualitative research. These investigations produce new ideas—new hypotheses—to be tested, leading to a possible pivot. Each pivot unlocks new opportunities for further experimentation, and the cycle repeats. Each time we repeat this simple rhythm: establish the baseline, tune the engine, and make a decision to pivot or persevere.

I am surprised at how often researchers fail to draft a title early in the development of their projects. In my opinion, the working or draft title becomes a major road sign in research—a tangible idea that the researcher can keep refocusing on and changing as the project goes on (see Glesne & Peshkin, 1992).

Good, sound research projects begin with straightforward, uncomplicated thoughts that are easy to read and understand.

like qualitative and quantitative research, historical references, and subject matter interviews — help UX designers to discover unique problems for a specific set of target customers.

Whether it’s anthropology or sociology or geography, social scientists are often asked – no, required – early in their careers, to choose between humanistic and scientific approaches to the subject matter of their discipline and between collecting and analyzing qualitative or quantitative data. Even worse, they are taught to equate science with quantitative data and quantitative analysis and humanism with qualitative data and qualitative analysis. This denies the grand tradition of qualitative approaches in all of science, from astronomy to zoology. When Galileo first trained his then-brand-new telescope on the moon, he noticed what he called lighter and darker areas. The large dark spots had, Galileo said, been seen from time immemorial and so he said, “These I shall call the ‘large’ or ‘ancient’ spots.” He also wrote that the moon was “not smooth, uniform, and precisely spherical” as commonly believed, but “uneven, rough, and full of cavities and prominences,” much like the Earth. No more qualitative description was ever penned

And while the details of how it is implemented vary somewhat from company to company, the core elements of the method are: the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and the rapid generation and testing of ideas, and the use of rigorous metrics to evaluate—and then act on—those results.

One type of nonexperimental quantitative research is causal-comparative research in which the investigator compares two or more groups in terms of a cause (or independent variable) that has already happened.

book Research Design: Qualitative and Quantitative Approaches (J. W. Cresswell, 1994), or his work Designing and Conducting Mixed Methods Research co-authored with Ann Carroll Klassen, Vicki Plano Clark, and Katherine Clegg Smith (2007), or his short paper focusing on health research specifically (J. Cresswell, Klassen, Plano Clark, & Clegg Smith, 2011).

Figure 2: Empirical and Perception-based Qualitative and Quantitative Research

Mixed methods research is a research design with philosophical assumptions as well as methods of inquiry. As a methodology, it involves philosophical assumptions that guide the direction of the collection and analysis of data and the mixture of qualitative and quantitative approaches in many phases of the research process (J. W. Cresswell & Plano Clark, 2007, p. 5).

Quantitative researchers focus more on scale and causation, and like to have replicability and precise measurement. This differs significantly from qualitative researchers, who concern themselves with describing richness of context, the nature of change, and having empathy for participants.

unconsciously held objectivist ontology. If they stop focusing solely on scale and causation, and focus instead on coherence and customers, they begin to feel better equipped to make decisions about their products or services. However, most people are simply unaware that there is a qualitative, inductive logic that is just as legitimate as a quantitative, deductive method.

to focus on scale and causation. Designers develop an agile mind to easily flip between divergence and convergence. Likewise, researchers must develop this same agility to flip between qualitative and quantitative. Innovation expert and management theorist Roger Martin called this the “opposable mind,” (Martin, 2007) and noted it is abductive logic (not deductive or inductive) that characterizes

The typical practical reasons why you might choose to mix methods include: 1. Time does not permit in-depth qualitative research 2. Time does not permit in-depth quantitative research 3. Negotiating access to participants is challenging 4. Finding a large data set is challenging

quantitative research will measure pervasiveness of things we already know, and qualitative research will uncover things we don’t know much about.

As society becomes ever more mediated, reliant on and reconfigured by complex and fast-changing digital technologies, academic analysis is urgently in need of fresh thinking. Look no further: this volume offers a wealth of insightful concepts, critical questions and intellectual traditions to revitalise our field. Through a rigorous historical grounding, it simultaneously integrates and yet distinguishes among key approaches to pose a new research agenda for the digital world.—Sonia Livingstone, London School of Economics and Political Science

Quantitative data tell us what people are doing. Qualitative data tell us why people are doing it. The best kind of research combines the two kinds of data.

Throughout the over 200 years of the field of biogeography, its researchers have discovered some strikingly general patterns in biological diversity, and have advanced an equally intriguing set of explanations for the forces driving those patterns. Despite the many levels, qualitative features, and potential quantitative means of measuring biological diversity, the overwhelming majority of these studies have focused on just one or two relatively simple, but intuitively valuable measures—species richness and endemicity. Species richness is a simple count of the number of species in a particular area of interest (e.g. the number of fish in a pond, lake, or ocean basin). It is a direct, albeit simplistic expression of our innate value for the more complex. But our instinctive valuation of diversity is a bit more ecologically sophisticated than this, as it is also influenced by our apparently innate attraction to the rarest, most precious “gems” of the natural world. A simple thought experiment should bear this out: given two assemblages with the same species richness—one comprising species common to most other ecosystems, and the other solely comprising endemics (so rare that they occur nowhere else), nearly all of us would be drawn to the latter assemblage because it has high endemicity. Beyond this instinctive attraction to the most rare, there clearly is a more pragmatic reason for valuing endemic species over the more broadly distributed (cosmopolitan) ones. If an endemic is lost from its assemblage, it disappears globally and the legacy of many thousands of generations of natural selection are irrevocably lost as well.

qualitative market research in Myanmar Address Ramakrishna Paramhans Ward, PO mangal nagar, Katni, [M.P.] 2nd Floor, Above KBZ Pay Centre, between 65 & 66 street, Manawhari Road Mandalay, Myanmar - Phone +95 9972107002 +91 7222997497 Subjective Statistical surveying in Myanmar: Revealing Bits of knowledge for Business Development In the present globalized commercial center, understanding buyer conduct and market elements is urgent for organizations to flourish. Myanmar, with its quickly developing economy, presents special open doors and difficulties for organizations hoping to lay out areas of strength for an in the district. As organizations look to acquire an upper hand, the meaning of subjective statistical surveying in Myanmar couldn't possibly be more significant. This article digs into the significance of qualitative market research in Myanmar and how it tends to be instrumental in driving business development in the powerful Myanmar market. Myanmar, previously known as Burma, has seen critical political and monetary changes as of late, prompting expanded unfamiliar speculation and development across different areas. This change has brought about shifts in buyer inclinations, buying power, and market patterns. To explore this advancing scene effectively, organizations should participate in thorough subjective statistical surveying to acquire nuanced experiences into buyer conduct, inclinations, and social impacts. qualitative market research in Myanmar centers around understanding the "whys" behind buyer conduct, digging into the basic inspirations, feelings, and insights that drive dynamic cycles. Dissimilar to quantitative exploration, which gives mathematical information and factual examination, subjective examination offers a more profound comprehension of customer perspectives and inclinations, making it priceless for organizations looking to fit their techniques to the Myanmar market. One of the critical benefits of subjective statistical surveying in Myanmar is its capacity to uncover social subtleties and context oriented factors that impact buyer conduct. Given Myanmar's different ethnic gatherings, dialects, and cultural standards, a nuanced comprehension of nearby traditions and customs is fundamental for organizations meaning to resound with the interest group. Subjective examination procedures, for example, inside and out interviews, center gatherings, and ethnographic investigations empower scientists to dive into these social complexities, giving organizations noteworthy bits of knowledge for item improvement, promoting methodologies, and brand situating. Also, subjective examination assumes a significant part in distinguishing arising patterns and market holes that may not be obvious through quantitative information alone. By connecting straightforwardly with buyers and key partners, organizations can acquire subjective experiences into advancing business sector elements, possible undiscovered portions, and moving customer inclinations. This, thus, enables organizations to adjust their contributions and methodologies proactively, remaining on the ball in Myanmar's quickly changing business sector scene. As well as illuminating vital business choices, subjective statistical surveying encourages a more profound association among organizations and the nearby local area. By effectively including Myanmar purchasers in the examination cycle, organizations show a promise to understanding and tending to their requirements, cultivating trust and brand reliability simultaneously. This human-driven approach is especially relevant in Myanmar, where individual connections and local area ties hold huge influence over customer conduct.

Ramakrishna Paramhans Ward, PO mangal nagar, Katni, [M.P.] 2nd Floor, Above KBZ Pay Centre, between 65 & 66 street, Manawhari Road Mandalay, Myanmar Phone +95 9972107002 1. Study Organizations in Myanmar: A Growing Demand for survey companies in Myanmar is a Southeast Asian nation steeped in culture and history. Over the past ten years, it has undergone rapid economic growth and modernization. This development has made an expanding market for different administrations, including statistical surveying. Businesses in Myanmar benefit greatly from the assistance of survey firms in comprehending consumer behavior, market trends, and the landscape of competition. Among the main players in this field is AMT Statistical surveying, an organization known for its complete administrations and neighborhood skill. The Role of survey companies in Myanmar Businesses wishing to establish or expand their presence in this dynamic market must conduct market research in Myanmar. Myanmar, which has a population of over 54 million people, presents significant opportunities for businesses operating in a variety of industries, including tourism, finance, consumer goods, and telecommunications. However, the market also faces unique obstacles like a diverse ethnic landscape, varying degrees of economic development across regions, and a regulatory environment that is constantly shifting. By providing insights into consumer preferences, purchasing patterns, and market dynamics, survey companies assist businesses in navigating these complexities. To get accurate and relevant data, they use a variety of methods, such as observational studies, qualitative interviews, focus groups, and quantitative surveys. Driving Overview Organizations in Myanmar A few overview organizations work in Myanmar, each offering a scope of administrations custom-made to address the issues of various clients. AMT Market Research stands out among these due to its extensive experience and thorough comprehension of the local market. AMT Statistical surveying AMT Statistical surveying is a noticeable player in Myanmar's statistical surveying industry. Surveys of customers' satisfaction, market research, brand health monitoring, and other services are all offered by the business. AMT's group of experienced scientists and examiners influence their neighborhood information and skill to convey noteworthy bits of knowledge for organizations. AMT Statistical surveying uses a blend of customary and current information assortment techniques. Depending on the research objectives and target audience, they conduct in-person interviews, telephone surveys, and online surveys. Their methodology guarantees top notch information assortment, even in remote and difficult to-arrive at areas of Myanmar. Myanmar Advertising Exploration and Advancement (MMRD) Laid out in 1992, MMRD is one of the most established statistical surveying firms in Myanmar. The organization offers an extensive variety of examination administrations, including market passage studies, contender investigation, and financial investigations. MMRD has gained notoriety for its intensive and solid exploration, making it a confided in accomplice for both neighborhood and worldwide organizations. Boondocks Myanmar Exploration Boondocks Myanmar Exploration is one more outstanding player on the lookout. The organization represents considerable authority in giving experiences into Myanmar's advancing business sector scene. Their administrations incorporate area explicit exploration, purchaser conduct studies, and effect evaluations. Wilderness Myanmar Exploration is known for its inventive philosophies and capacity to adjust to the quickly changing economic situations. Understanding Myanmar Understanding Myanmar is a somewhat new participant in the statistical surveying industry however has rapidly earned respect for its excellent exploration and client-driven approach.

The person must utilize adequate quantitative and/or qualitative reasoning in order to solve both ill and well defined problems for his or her assigned tasks.

This turns on the lived experiences of individuals and how they have both subjective experiences of the phenomenon and objective experiences of something in common with other people. Thus, there is a refusal of the subjective–objective perspective, and for these reasons, phenomenology lies somewhere on a continuum between qualitative and quantitative research.

the core elements of the method are: the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and the rapid generation and testing of ideas, and the use of rigorous metrics to evaluate—and then act on—those results.

Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.

you will see this framework at work when ethnographers employ both quantitative (e.g., surveys) and qualitative data collection (LeCompte & Schensul, 1999) and when case study researchers use both quantitative and qualitative data (Luck, Jackson, & Usher, 2006; Yin, 2009).

The mass murderer and the serial killer are quantitatively and qualitatively different, and disagreement continues about their characteristics just as it does about the types of mass and serial offenders that appear to have emerged in recent years. Researchers have distinguished spree murders from mass and serial murder as being three or more victims killed by a single perpetrator within a period of hours or days in different locations. They often act in a frenzy, make little effort to avoid detection, and kill in several sequences. Offenders may kill more than one victim in one location and travel to another location. There appears to be no cooling-off period even though the murders occur at different places (Greswell & Hollin, 1994).

Ramakrishna Paramhans Ward, PO mangal nagar, Katni, [M.P.] 2nd Floor, Above KBZ Pay Centre, between 65 & 66 street, Manawhari Road Mandalay, Myanmar Phone +95 9972107002 Market research plays a pivotal role in shaping business strategies and facilitating growth in dynamic markets like Myanmar. As businesses navigate through the complexities of the Myanmar market landscape, the expertise and insights provided by market research agencies become invaluable. One such prominent player in the field is AMT Market Research Agency, known for its comprehensive approach and tailored solutions. This article delves into the significance of market research for businesses in Myanmar, explores the services offered by AMT, showcases success stories, analyzes emerging trends in the industry, and presents client testimonials, providing a holistic view of the market research agency in Myanmar # 1. Introduction to Market Research in Myanmar ## Understanding the Market Landscape Market research in Myanmar is like exploring a hidden gem - full of potential but requiring a keen eye to uncover the treasures within. As one of the fastest-growing economies in Southeast Asia, Myanmar presents a unique blend of traditional values and modern aspirations that make it a fascinating market to study. ## Challenges and Opportunities in Myanmar Navigating the market in Myanmar can be akin to a thrilling adventure, with challenges and opportunities around every corner. From infrastructural limitations to cultural nuances, businesses face hurdles that require insightful market research to overcome. However, with the right approach, the untapped potential of Myanmar's market can lead to significant growth and success. # 2. Overview of AMT Market Research Agency ## Background and History of AMT AMT Market Research Agency is not your average player in the market research scene. With a rich history rooted in a passion for uncovering insights and a commitment to excellence, AMT has established itself as a trusted partner for businesses looking to navigate Myanmar's complex market landscape. ## Key Differentiators of AMT What sets AMT apart from the rest of the pack? It's not just their cutting-edge methodologies or their team of expert researchers, but their genuine enthusiasm for understanding the intricacies of the Myanmar market. AMT doesn't just deliver data - they offer valuable insights that drive strategic decision-making. # 3. Importance of Market Research for Businesses in Myanmar ## Driving Informed Decision-Making In a market as dynamic as Myanmar, making informed decisions is crucial for business success. Market research provides the necessary data and insights that empower businesses to make strategic choices with confidence. With AMT by your side, you can trust that your decisions are backed by solid research and analysis. ## Mitigating Risks in a Dynamic Market The only constant in the Myanmar market is change. With shifting consumer behaviors, regulatory landscapes, and competitive pressures, businesses face a myriad of risks. Market research acts as a compass, guiding businesses through the uncertainties and helping them navigate the market with clarity and foresight. # 4. Services Offered by AMT Market Research Agency ## Quantitative Research Solutions Numbers don't lie, and neither does quantitative research. AMT offers a range of quantitative research solutions that provide businesses with statistically sound data to make informed decisions. From surveys to data analysis, AMT ensures that your business is equipped with the numbers it needs to succeed. ## Qualitative Research Approaches Sometimes, it's not just about the numbers - it's about understanding the why behind the what. Qualitative research approaches offered by AMT delve deep into consumer insights, behaviors, and motivations, providing businesses with a rich understanding of the market landscape.

AMT Market Research Agency in Myanmar stands as a pivotal player in the dynamic landscape of market research within the country. With a commitment to delivering unparalleled insights and strategic solutions, AMT Market Research has established itself as a trusted partner for businesses seeking to thrive in Myanmar's evolving market. This article delves into the core aspects of AMT Market Research, exploring its services, methodologies, and the significance of market research in Myanmar. Through case studies, client testimonials, and a glimpse into future trends, we uncover the depth and impact of AMT Market Research in driving success for businesses in Myanmar. Introduction to AMT Market Research Agency in Myanmar AMT Market Research is not your run-of-the-mill agency in Myanmar. With a knack for unraveling the mysteries of consumer behavior, they're the Sherlock Holmes of the market research world. Let's delve into what makes them tick. Background of AMT Market Research Founded with a passion for decoding the pulse of the market, AMT Market Research has been shaking up the industry in Myanmar. Their team of savvy researchers leaves no stone unturned in uncovering insights that drive business success. Mission and Vision of the Agency AMT Market Research's mission is simple yet powerful: to empower businesses with data-driven decisions that spark growth and innovation. Their vision? To be the go-to partner for companies looking to navigate the ever-evolving market landscape in Myanmar. Services Offered by AMT Market Research When it comes to services, AMT Market Research doesn't just dip their toes in the water—they dive in headfirst, armed with a treasure trove of strategic insights. Market Entry Strategy From market sizing to competitor analysis, AMT Market Research crafts bespoke market entry strategies that pave the way for success in Myanmar's dynamic business environment. Consumer Behavior Analysis Curious about what makes your target audience tick? AMT Market Research digs deep into the minds of consumers, decoding their preferences, habits, and aspirations to help you tailor your offerings with precision. Competitor Analysis In a market as competitive as Myanmar, staying ahead of the game is crucial. AMT Market Research's competitor analysis services provide a roadmap for outshining the competition and carving out your niche. Importance of Market Research Agency in Myanmar In the bustling landscape of Myanmar, market research isn't just a luxury—it's a necessity. Understanding the economic terrain and growth opportunities is key to thriving amidst the challenges that lie ahead. Economic Landscape of Myanmar Myanmar's economic landscape is a canvas of untapped potential and burgeoning opportunities. Market research serves as the compass that guides businesses through this vibrant yet complex terrain. Growth Opportunities and Challenges With growth opportunities aplenty, Myanmar beckons businesses with promises of success. However, navigating the challenges, be it regulatory hurdles or shifting consumer trends, requires a keen understanding of the market—enter AMT Market Research. Methodologies Utilized by AMT Market Research When it comes to research methodologies, AMT Market Research doesn't settle for the ordinary. Their toolbox is brimming with innovative techniques that paint a comprehensive picture of the market landscape. Quantitative Research Techniques Numbers don't lie, and neither do AMT Market Research's quantitative research techniques. From surveys to data analysis, they crunch the numbers to unearth patterns and trends that inform strategic decision-making. Qualitative Research Approaches

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