Qualitative Analysis Quotes

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If you are going to use the results of market research to make a big business decision, then it’s a good idea to do quantitative research rather than qualitative.
Pooja Agnihotri (Market Research Like a Pro)
Interviews are a qualitative form of collecting data. The reason it generates good responses is because it’s way more personal than other forms of data gathering techniques.
Pooja Agnihotri (Market Research Like a Pro)
Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).
Anonymous
Web Analytics 2.0 is: the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).
Anonymous
Finally, it was now widely recognised that Marx’s own theory, insofar as he formulated it in a systematic manner, lacked homogeneity in at least one important respect. Thus, it might be held that it consisted both of an analysis of capitalism and its tendencies, and simultaneously of a historic hope, expressed with enormous prophetic passion and in terms of a philosophy derived from Hegel, of the perennial human desire for a perfect society, which is to be achieved through the proletariat. In Marx’s own intellectual development, the second of these preceded the first, and cannot be intellectually derived from it. In other words there is a qualitative difference between e.g. the proposition that capitalism by its nature generates insuperable contradictions which must inevitably produce the conditions of its supersession as soon as ‘centralisation of the means of production and socialisation of labour at last reach a point where they become incompatible with capitalist development’, and the proposition that the post-capitalist society will lead to the end of human alienation and the full development of all individuals’ human faculties. They belong to different forms of discourse, though both may eventually prove to be true.
Eric J. Hobsbawm (How to Change the World: Tales of Marx and Marxism)
Education marketers have to begin to communicate with many new cultures and to quickly understand what they like, dislike and how to entice them to enrol and study with their institution, against a backdrop of formidable new competition
Peter Hanami (Age and Gender Analysis of Japanese Students Australia)
And while the details of how it is implemented vary somewhat from company to company, the core elements of the method are: the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and the rapid generation and testing of ideas, and the use of rigorous metrics to evaluate—and then act on—those results.
Sean Ellis (Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success)
Continuous variables can take on almost any numeric value and can be meaningfully divided into smaller increments, including fractional and decimal values. You often measure a continuous variable on a scale. For example, when you measure height, weight, and temperature, you have continuous data. Categorical variables have values that you can put into a countable number of distinct groups based on a characteristic. Categorical variables are also called qualitative variables or attribute variables. For example, college major is a categorical variable that can have values such as psychology, political science, engineering, biology, etc.
Jim Frost (Regression Analysis: An Intuitive Guide for Using and Interpreting Linear Models)
He turns his head to look down at Haruka sitting on the ornate rug in the middle of the floor. A disarray of books and notes spirals outward from his position—he is the eye of an academic hurricane. Haruka holds a black mug of steaming coffee in one hand while with the other he casually flips through a reference book on qualitative data analysis.
Karla Nikole (Lore & Lust (Lore & Lust, #1))
Qualitative studies of CG lightning suppression through injecting metallic chaff into maturing cumulonimbus also have recently been suggested (Orville, 2001). A few years ago thunderstorms developed in Arizona in which one complex storm produced numerous CG and another almost none. Post analysis found that the CG-free storm complex had formed in an arca where the military had been conducting chafi experiments that same day, and it was postulated that the chaff had suppressed electric fields in the storm. resulting in only in-cloud lightning production. Limited fieldwork has been done on this topic.
Committee on the Status and Future Directions in U.S Weather Modification Research and Operations
Qualitative studies of CG lightning suppression through injecting metallic chaff into maturing cumulonimbus also have recently been suggested (Orville, 2001). A few years ago thunderstorms developed in Arizona in which one complex storm produced numerous CG and another almost none. Post analysis found that the CG-free storm complex had formed in an arca where the military had been conducting chafi experiments that same day, and it was postulated that the chaff had suppressed electric fields in the storm. resulting in only in-cloud lightning production. Limited fieldwork has been done on this topic.
Committee on the Status and Future Directions in U.S Weather Modification Research and Operations (Critical Issues in Weather Modification Research)
market research consultant in india: AMT Market Research Having accurate and insightful market research is essential for making informed decisions in today's dynamic business environment. AMT Market Research, a prominent Indian market research consultant, specializes in providing custom solutions to assist businesses in navigating the Indian market's complexities. AMT Market Research aids businesses in a variety of industries in locating growth opportunities, mitigating risks, and remaining competitive by having a thorough comprehension of local consumer behavior, economic trends, and industry shifts. Services and Expertise AMT Market Research offers a wide range of services tailored to each client's specific requirements. These are some: Market Analysis By conducting a thorough market analysis, AMT assists businesses in comprehending market share, size, and trends. AMT ensures that businesses have the data they need to make strategic decisions by evaluating key industry drivers, competitive landscapes, and potential growth areas. Customer Insights Any business that wants to succeed in India's vast and varied market must have a solid understanding of consumer behavior. Businesses can use AMT's consumer insights services to create targeted products and marketing strategies by delving deeply into buying patterns, preferences, and motivations. By analyzing competitors' strategies, strengths, weaknesses, and market positioning, competitor analysis from AMT aids businesses in benchmarking. By taking advantage of their distinct value propositions and comprehending the dynamics of the competition, this service enables businesses to maintain their lead. AMT's feasibility studies provide a comprehensive analysis of potential outcomes prior to launching a new product, entering a new market, or expanding operations, assisting clients in assessing risks and profitability. Data Collection and Analysis AMT uses surveys, interviews, and focus groups to collect both qualitative and quantitative data. Advanced analytics are used by the company to transform unstructured data into useful insights, giving businesses a clear path forward. What Attracts You to AMT Market Research? AMT Market Research stands out because it is able to provide individualized solutions that address the particular difficulties that the Indian market faces. AMT provides insights that are accurate, timely, and applicable thanks to a team of seasoned professionals. Clients will be able to anticipate and prepare for changes thanks to their data-driven approach. AMT is a dependable partner for businesses looking to expand in India or strengthen their market position because of its extensive network across various industries and unparalleled access to market information. market research consultant in india can help you stay ahead of the competition, whether you're a local business or a multinational corporation. In conclusion, businesses aiming for success in India need AMT Market Research as a crucial partner. AMT helps its customers make well-informed decisions that drive growth and profitability by providing individualized research solutions, consumer insights, and strategic analysis. AMT Market Research is the preferred consulting firm for businesses attempting to navigate the Indian market's complexities.
market research consultant in india
best market research companies in Myanmar: With AMT Market Research, you can learn more about Myanmar, a new market with a lot of potential. It is becoming a popular destination for businesses looking to expand in Southeast Asia. However, a thorough comprehension of the local consumer behavior, trends, and regulatory frameworks is necessary for successfully navigating this dynamic and rapidly changing landscape. AMT Market Research, one of the best market research companies in Myanmar, steps in to help businesses thrive by providing actionable insights and data-driven strategies. What Attracts You to AMT Market Research? AMT Market Research is well-known for providing customized, dependable, and comprehensive market research services. With a solid presence in Myanmar, AMT has been at the bleeding edge of assisting both neighborhood and worldwide organizations with figuring out the complexities of this one of a kind market. AMT stands out as one of the best market research companies in Myanmar for the following reasons: Local Knowledge: Myanmar is a nation with distinctive social, cultural, and ec onomic characteristics. AMT Market Research employs seasoned professionals who are well-versed in the dynamics of the local market. They provide in-depth knowledge of consumer behavior, upcoming trends, and potential obstacles unique to Myanmar's market. A Variety of Services: AMT Market Research offers a wide range of services, such as consumer research, competitor analysis, brand positioning, and product testing. Each client receives a service that is tailored to meet their specific requirements, ensuring that insights are accurate and actionable. Insights Driven by Data: To collect data, AMT makes use of cutting-edge research methods like qualitative and quantitative methods. AMT makes sure that the data it collects—from focus groups and surveys to in-depth interviews and field studies—is relevant and aids businesses in making informed decisions. Research on a Specific Sector: AMT Market Research provides industry-specific studies for businesses in the retail, telecom, healthcare, FMCG, and financial sectors. Businesses can more effectively target their audience and optimize their strategies using precise data thanks to this sector-specific approach. Strategic Entry into a Market: AMT provides strategic insights that can assist businesses attempting to navigate the complexities of market entry for the Myanmar market. AMT assists businesses in avoiding costly errors and accelerating growth by comprehending regulatory frameworks and determining the appropriate distribution channels. AMT Market Research's Advantages Accurate Data Collection: Get a clear picture of the market by having access to accurate, real-time data. Recommendations for Taking Action: AMT provides recommendations that assist businesses in taking immediate action in addition to providing data. Cost-effective Options: AMT Market Research is a cost-effective option for businesses of all sizes because they offer competitive pricing for their services. Conclusion: AMT Market Research is your go-to partner if you want your business in Myanmar to succeed long-term and with knowledge. AMT is one of the best market research companies in Myanmar thanks to their data-driven approach, extensive expertise, and wide range of services. Partner with AMT Market Research right away to empower your business with important insights!
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Remember that codes are more than a filing system. Every project needs a systematic way to store coded field data and a way to retrieve them easily during analysis.
Matthew B. Miles (Qualitative Data Analysis: A Methods Sourcebook)
An investment operation is one that can be justified on both qualitative and quantitative grounds.
Benjamin Graham (Security Analysis: The Classic 1951 Edition)
Creativity—that is, inventing your way out of a problem—is definitely the better stance.
Matthew B. Miles (Qualitative Data Analysis: A Methods Sourcebook)
 The biggest enemy of your learning is the gnawing worry that you’re not “doing it right.” Dissertation work tends to encourage that.
Matthew B. Miles (Qualitative Data Analysis: A Methods Sourcebook)
The overall mix between the two types of analysis is 70/30: 70 percent quantitative and 30 percent qualitative.
Victor Cheng (Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting)
After you analyze each company independently, you’ll run a third analysis of the two companies combined, which will provide you with qualitative insights about the benefits of such a transaction. Once you run all the analyses, you would use the qualitative data to refine your hypothesis and then analyze the potential benefits quantitatively (e.g., estimate the magnitude of financial benefit).
Victor Cheng (Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting)
Product Analysis In the product branch of the framework, you look to understand the product at a qualitative level. I use this portion of the framework for market entry or new product introduction cases, in which an understanding of the product itself is critical
Victor Cheng (Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting)
You will do one of two things as soon as you’ve exhausted what you can determine mathematically in the case: (1) Refine your hypothesis and create a custom issue tree to drive the rest of your analysis, or (2) shift to understand qualitatively what you’ve determined quantitatively as the root cause of the client’s problem.
Victor Cheng (Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting)
Ramakrishna Paramhans Ward, PO mangal nagar, Katni, [M.P.] 2nd Floor, Above KBZ Pay Centre, between 65 & 66 street, Manawhari Road Mandalay, Myanmar Phone +95 9972107002 Market research plays a pivotal role in shaping business strategies and facilitating growth in dynamic markets like Myanmar. As businesses navigate through the complexities of the Myanmar market landscape, the expertise and insights provided by market research agencies become invaluable. One such prominent player in the field is AMT Market Research Agency, known for its comprehensive approach and tailored solutions. This article delves into the significance of market research for businesses in Myanmar, explores the services offered by AMT, showcases success stories, analyzes emerging trends in the industry, and presents client testimonials, providing a holistic view of the market research agency in Myanmar # 1. Introduction to Market Research in Myanmar ## Understanding the Market Landscape Market research in Myanmar is like exploring a hidden gem - full of potential but requiring a keen eye to uncover the treasures within. As one of the fastest-growing economies in Southeast Asia, Myanmar presents a unique blend of traditional values and modern aspirations that make it a fascinating market to study. ## Challenges and Opportunities in Myanmar Navigating the market in Myanmar can be akin to a thrilling adventure, with challenges and opportunities around every corner. From infrastructural limitations to cultural nuances, businesses face hurdles that require insightful market research to overcome. However, with the right approach, the untapped potential of Myanmar's market can lead to significant growth and success. # 2. Overview of AMT Market Research Agency ## Background and History of AMT AMT Market Research Agency is not your average player in the market research scene. With a rich history rooted in a passion for uncovering insights and a commitment to excellence, AMT has established itself as a trusted partner for businesses looking to navigate Myanmar's complex market landscape. ## Key Differentiators of AMT What sets AMT apart from the rest of the pack? It's not just their cutting-edge methodologies or their team of expert researchers, but their genuine enthusiasm for understanding the intricacies of the Myanmar market. AMT doesn't just deliver data - they offer valuable insights that drive strategic decision-making. # 3. Importance of Market Research for Businesses in Myanmar ## Driving Informed Decision-Making In a market as dynamic as Myanmar, making informed decisions is crucial for business success. Market research provides the necessary data and insights that empower businesses to make strategic choices with confidence. With AMT by your side, you can trust that your decisions are backed by solid research and analysis. ## Mitigating Risks in a Dynamic Market The only constant in the Myanmar market is change. With shifting consumer behaviors, regulatory landscapes, and competitive pressures, businesses face a myriad of risks. Market research acts as a compass, guiding businesses through the uncertainties and helping them navigate the market with clarity and foresight. # 4. Services Offered by AMT Market Research Agency ## Quantitative Research Solutions Numbers don't lie, and neither does quantitative research. AMT offers a range of quantitative research solutions that provide businesses with statistically sound data to make informed decisions. From surveys to data analysis, AMT ensures that your business is equipped with the numbers it needs to succeed. ## Qualitative Research Approaches Sometimes, it's not just about the numbers - it's about understanding the why behind the what. Qualitative research approaches offered by AMT delve deep into consumer insights, behaviors, and motivations, providing businesses with a rich understanding of the market landscape.
market research agency in Myanmar
AMT Market Research Agency in Myanmar stands as a pivotal player in the dynamic landscape of market research within the country. With a commitment to delivering unparalleled insights and strategic solutions, AMT Market Research has established itself as a trusted partner for businesses seeking to thrive in Myanmar's evolving market. This article delves into the core aspects of AMT Market Research, exploring its services, methodologies, and the significance of market research in Myanmar. Through case studies, client testimonials, and a glimpse into future trends, we uncover the depth and impact of AMT Market Research in driving success for businesses in Myanmar. Introduction to AMT Market Research Agency in Myanmar AMT Market Research is not your run-of-the-mill agency in Myanmar. With a knack for unraveling the mysteries of consumer behavior, they're the Sherlock Holmes of the market research world. Let's delve into what makes them tick. Background of AMT Market Research Founded with a passion for decoding the pulse of the market, AMT Market Research has been shaking up the industry in Myanmar. Their team of savvy researchers leaves no stone unturned in uncovering insights that drive business success. Mission and Vision of the Agency AMT Market Research's mission is simple yet powerful: to empower businesses with data-driven decisions that spark growth and innovation. Their vision? To be the go-to partner for companies looking to navigate the ever-evolving market landscape in Myanmar. Services Offered by AMT Market Research When it comes to services, AMT Market Research doesn't just dip their toes in the water—they dive in headfirst, armed with a treasure trove of strategic insights. Market Entry Strategy From market sizing to competitor analysis, AMT Market Research crafts bespoke market entry strategies that pave the way for success in Myanmar's dynamic business environment. Consumer Behavior Analysis Curious about what makes your target audience tick? AMT Market Research digs deep into the minds of consumers, decoding their preferences, habits, and aspirations to help you tailor your offerings with precision. Competitor Analysis In a market as competitive as Myanmar, staying ahead of the game is crucial. AMT Market Research's competitor analysis services provide a roadmap for outshining the competition and carving out your niche. Importance of Market Research Agency in Myanmar In the bustling landscape of Myanmar, market research isn't just a luxury—it's a necessity. Understanding the economic terrain and growth opportunities is key to thriving amidst the challenges that lie ahead. Economic Landscape of Myanmar Myanmar's economic landscape is a canvas of untapped potential and burgeoning opportunities. Market research serves as the compass that guides businesses through this vibrant yet complex terrain. Growth Opportunities and Challenges With growth opportunities aplenty, Myanmar beckons businesses with promises of success. However, navigating the challenges, be it regulatory hurdles or shifting consumer trends, requires a keen understanding of the market—enter AMT Market Research. Methodologies Utilized by AMT Market Research When it comes to research methodologies, AMT Market Research doesn't settle for the ordinary. Their toolbox is brimming with innovative techniques that paint a comprehensive picture of the market landscape. Quantitative Research Techniques Numbers don't lie, and neither do AMT Market Research's quantitative research techniques. From surveys to data analysis, they crunch the numbers to unearth patterns and trends that inform strategic decision-making. Qualitative Research Approaches
market research agency in Myanmar
the core elements of the method are: the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and the rapid generation and testing of ideas, and the use of rigorous metrics to evaluate—and then act on—those results.
Sean Ellis (Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success)
Galileo's analysis of the cantilever beam illustrates an extremely important point for understanding how structural accidents can occur: he arrived at what is basically the right qualitative answer to the question he posed himself about the strength of the beam, but his answer was not absolutely correct in a quantitative way. He got the right qualitative answer for the wrong quantitative reason.
Henry Petroski (To Engineer Is Human: The Role of Failure in Successful Design)
The first, or predictive, approach could also be called the qualitative approach, since it emphasizes prospects, management, and other nonmeasurable, albeit highly important, factors that go under the heading of quality. The second, or protective, approach may be called the quantitative or statistical approach, since it emphasizes the measurable relationships between selling price and earnings, assets, dividends, and so forth. Incidentally, the quantitative method is really an extension—into the field of common stocks—of the viewpoint that security analysis has found to be sound in the selection of bonds and preferred stocks for investment. In our own attitude and professional work we were always committed to the quantitative approach. From the first we wanted to make sure that we were getting ample value for our money in concrete, demonstrable terms. We were not willing to accept the prospects and promises of the future as compensation
Benjamin Graham (The Intelligent Investor)
Identify some of the actual individuals who are your best customers. Evaluate those with the highest customer lifetime value (CLV) and develop hypotheses about their shared traits. Although demographics and psychographics might be the most obvious, you’ll find additional insights if you examine their behavior. What channels did they come through? What messages resonated? How did they onboard? How recently, frequently, and deeply have they engaged? Compare best customers and worst customers—those you acquired who weren’t ultimately profitable or who weren’t satisfied with your offering. Notice people who exhaust your free trial but don’t convert to paid, or who join but cancel within the first few months. The best customers have the greatest customer lifetime value (CLV); they will spend more with you over time than anyone else. Produce either a qualitative write-up of your best customer or use regression analysis to prioritize characteristics. Share these conclusions with your frontline team—retail workers, customer support, sales—to accrue early insights. With a concrete conception of your best customer, you can discern if the customer segment is sufficiently large to justify addressing. Test and adjust as needed. Then make these best customers and their forever promise as “real” as possible to the team. If you have actual customers who fit the profile, talk about them, invite them in, or have their pictures on your wall. You’re going to feel their pain, share their objectives, and design experiences for them. It’s important to know them well.
Robbie Kellman Baxter (The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave)
Buyer personas are semifictional representations of your ideal customer based on quantitative and qualitative analysis.
Justin Champion (Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way)
correspondingly more effective. Fig. 2.2 represents the transition from qualitative to quantitative analysis, using consequence as the discriminator. Qualitative analysis uses
Lawrence J. Fennelly (Effective Physical Security)
Successful qualitative research: A practical guide for beginners
Virginia Braun (Thematic Analysis: A Practical Guide)
The first is whether he’s lazy, and the second is whether he’s got any horse sense. There’s no qualitative analysis to check out whether he’s got some fire in his belly, or whether he will have savvy—or street smarts—when it comes to decision time.
Lee Iacocca (Iacocca: An Autobiography)
Commenting on the hostile reaction to an article of his,"' Roy M. Poses, a specialist in analysis of clinical research, remarks: "Most distressing ... was the influence of a certain kind of post-modern thinking on publications about qualitative methods in respected medical and health care journals. These contained arguments that there is no external reality, and scoffed at scientists' attempts to be objective as possible as futile and foolish.
Norman Levitt (Prometheus Bedeviled: Science and the Contradictions of Contemporary Culture)
11.2.3 Quantitative and Qualitative Data Data is often described as being either quantitative or qualitative. Quantitative data is data that can be measured, written down
Mit Critical Data (Secondary Analysis of Electronic Health Records)
As society becomes ever more mediated, reliant on and reconfigured by complex and fast-changing digital technologies, academic analysis is urgently in need of fresh thinking. Look no further: this volume offers a wealth of insightful concepts, critical questions and intellectual traditions to revitalise our field. Through a rigorous historical grounding, it simultaneously integrates and yet distinguishes among key approaches to pose a new research agenda for the digital world.—Sonia Livingstone, London School of Economics and Political Science
Klaus Bruhn Jensen (A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies)
Mixed methods research is a research design with philosophical assumptions as well as methods of inquiry. As a methodology, it involves philosophical assumptions that guide the direction of the collection and analysis of data and the mixture of qualitative and quantitative approaches in many phases of the research process (J. W. Cresswell & Plano Clark, 2007, p. 5).
Sam Ladner (Mixed Methods: A short guide to applied mixed methods research)
Hammersley (2014) suggests that qualitative researchers aim to describe causation in one of two ways: 1. Create plausible models of causation using imaginative tools like metaphors literary devices, and thought experiments to explain how a thing might work in many different contexts, in abstract language 2. Conduct a deep analysis of observed, empirical data to generate
Sam Ladner (Mixed Methods: A short guide to applied mixed methods research)
The Minimal Cognitive Grid (MCG) provides a non-subjective, graded, evaluation framework allowing both quantitative and qualitative analysis about the cognitive adequacy and the human-like performances of artificial systems (in both single and multi-tasking settings). In principle (and in perspective), the psychometric declination of one of its composing dimensions (in particular the “performance match”) could be also useful to evaluate the human-level performances in both narrow and unrestricted settings.
Antonio Lieto (Cognitive Design for Artificial Minds)
Bergson says that mystical experience need not wonder whether the source it puts us in contact with is God himself or his earthly delegation. It experiences the granted invasion of a being which 'can do immensely more than it can.' We must not even say an all-powerful being: Bergson says that the idea of the all is as empty as that of nothingness, and the possible for him remains the shadow of the real. Bergson's God is immense rather than infinite, or He is a qualitative infinite. He is the element of joy or love in the sense that water and fire are elements. Like sentient and human beings, He is a radiance, not an essence. Metaphysical attributes which seek to determine Him are, Bergson says, like all determinations, negations. Even if through some impossibility they became visible, no religious man would recognize the God he prays to in them. Bergson's God is, like the universe, a singular being, an immense this; and even in theology Bergson kept his promise of a philosophy fashioned for actual being and applying to it alone. If we indulge in imaginary computations we must admit, he says, that 'the whole could have been much better than it is.' No one can make someone's death a component of the best possible world. But not only are the solutions of classical theodicy false, the problems have no meaning in the order Bergson puts himself in--the order of radical contingency. Here it is not a question of the conceived world or a conceived God, but of the existing world and an existing God; and that within us which is acquainted with this order is beneath our opinions and our statements. No one will ever stop men from loving their life, no matter how miserable it may be. This vital judgment puts life and God on this side of arraignment as well as of justification. And if we insisted upon understanding how natura naturans had been able to produce a natura naturata in which it is not really realized, why creative effort has been at least provisionally arrested, what obstacle it has encountered and how an obstacle could be insurmountable for it, Bergson would agree that his philosophy does not answer this type of question. But he would also say that the reason why it does not is that it does not have to ask such questions. For in the last analysis his philosophy is not a genesis of the world--not even, as it narrowly missed being, 'integration and differentiation' of being--but the deliberately partial, discontinuous, almost empirical location of several foci of being.
Maurice Merleau-Ponty (Signs)
This is why you may need to blend quantitative and qualitative analysis. Our friend John Lilly likes to distinguish between “genius-driven design” (e.g., Apple) and “data-driven design” (e.g., Google). Both approaches have their strengths and weaknesses. Data-driven design is great at optimizing products with incremental changes, but it could steer you to the top of a local hill rather than the highest peak. Genius-driven design may be the only way to build a revolutionary product, but it usually needs to be supplemented with data-driven refinement
Reid Hoffman (Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies)
In chess one realises that all education is ultimately self education. This idea is a timely consideration in our data driven world. Chess lends itself to structural information and quantitive analysis in a range of ways. For instance the numerical value of the pieces, databases of millions of games, computerised evaluation functions and the international rating system. However, the value of the experience of playing the game is more qualitative than quantitive. Like any competitive pursuit or sport, chess is an elaborate pretext for the production of stories. The benign conceit of rules and points and tournaments generates a narrative experience in which you are at once co-director, actor and spectator. Chess is education in the literal sense of bringing forth, and it is self education because our stories about a game emerge as we play it, as we try to achieve our goals, just as they do in real life. Chess stories are of our own making and they are often about challenges we overcame or failed to overcome. Every chess player knows the experience of encountering a vexed colleague whose desperate to share their tragic tale in which they were “completely winning!” until they screwed up and lost. And yet we also know tougher characters who recognise that taking resolute responsibility for your mistakes, no matter how painful, is the way to grow as a person and a player. As the child psychologist Bruno Bettelheim says: "we grow, we find meaning in life and security in ourselves by having understood and solved personal problems on our own, not by having them explained to us by others”.
Jonathan Rowson (The Moves That Matter: A Chess Grandmaster on the Game of Life)
Statistical analysis and consulting has always been at the core of the SilverLakeConsult.com, basically it have a dual focus, supporting research in the education and business sectors. For our PhD dissertation candidates and faculty pursuing journal publication, we provide editing, consulting (both qualitative and statistical), and research support services which indicate statistical analysis and expert testimony along with high-end academic consultation and editing services.
Sliver Lake Consulting
Whether it’s anthropology or sociology or geography, social scientists are often asked – no, required – early in their careers, to choose between humanistic and scientific approaches to the subject matter of their discipline and between collecting and analyzing qualitative or quantitative data. Even worse, they are taught to equate science with quantitative data and quantitative analysis and humanism with qualitative data and qualitative analysis. This denies the grand tradition of qualitative approaches in all of science, from astronomy to zoology. When Galileo first trained his then-brand-new telescope on the moon, he noticed what he called lighter and darker areas. The large dark spots had, Galileo said, been seen from time immemorial and so he said, “These I shall call the ‘large’ or ‘ancient’ spots.” He also wrote that the moon was “not smooth, uniform, and precisely spherical” as commonly believed, but “uneven, rough, and full of cavities and prominences,” much like the Earth. No more qualitative description was ever penned
Ismael Vaccaro (Environmental Social Sciences: Methods and Research Design)
The quantitative factors lend themselves far better to thoroughgoing analysis than do the qualitative factors. The former are fewer in number, more easily obtainable, and much better suited to the forming of definite and dependable conclusions.
Benjamin Graham