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It was Lippmann who gave us the concept of the “stereotype” (1922), which was basically a continuation of the Jungian concept of the archetype (1919) by other means. To Lippmann, the world outside our borders exists in a different space, consciously, from our own. We develop notions about life in those countries, their cultures, attitudes, and values, without ever goÂing there. Yet, their political situation affects our own; they exert a political influence—either through trade, communications, or transportation—on life in our own country even though we live in a constant state of unawareness of those countries, cultures, politics. The effect of these forces on us is invisÂible, but real. We then develop mental images—stereotypes—of the citizens of these countries, and it is upon the stereotypes that we act. The stereotypes determine our actions and reactions; like the stereotypes of the Islamic funÂdamentalist, the Vietcong revolutionary, the Red Peril, they are easy targets, and the stereotype communicates a specific message, is, in terms familiar to the deconstructionism of Derrida, a text. Stereotypes can be created, and manipulated, by the gurus of mass comÂmunication and psychological warfare. Stereotypes are culturally-loaded and therefore not “value neutral.” We make snap judgments based on the nature of the stereotype; in the hands of the psy-war expert, a stereotype does not contain much complexity or depth. The idea is not to make the target think too clearly or too profoundly about the “text” but instead to react, in a PavÂlovian manner, to the stimulus it provides.
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Jim Hougan (Sinister Forces—The Nine: A Grimoire of American Political Witchcraft (Sinister Forces: A Grimoire of American Political Witchcraft (Paperback) Book 1))