“
A good management style will make the productivity of your employees go up which means your revenues and profits go up as well.
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Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
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Osama, baah!" Bashir roared.
"Osama is not a product of Pakistan or Afghanistan. He is a creation of America. Thanks to America, Osama is in every home. As a military man, I know you can never fight and win against someone who can shoot at you once and then run off and hide while you have to remain eternally on guard. You have to attack the source of your enemy's strength. In America's case, that's not Osama or Saddam or anyone else. The enemy is ignorance. That only way to defeat it is to build relationships with these people, to draw them into the modern world with education and business. Otherwise the fight will go on forever.
”
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Greg Mortenson (Three Cups of Tea: One Man's Mission to Promote Peace ... One School at a Time)
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You have to attack the source of your enemy’s strength. In America’s case, that’s not Osama or Saddam or anyone else. The enemy is ignorance. The only way to defeat it is to build relationships with those people, to draw them into the modern world with education and business. Otherwise the fight will go on forever.
”
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Greg Mortenson (Three Cups of Tea: One Man's Mission to Promote Peace ... One School at a Time)
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Never forget that absolutely everything you do is for your customers. Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.
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Derek Sivers (Anything You Want)
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Once you eliminate your number one problem, number two gets a promotion. —GERALD WEINBERG,
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Josh Kaufman (The Personal MBA: Master the Art of Business)
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Market research is an ongoing part of any business. It shouldn’t be done just when you’re launching a product or when you’re struggling with business growth.
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Pooja Agnihotri (Market Research Like a Pro)
“
If your customers are your building blocks, it becomes crucial for you to understand their needs and keep them satisfied all the time.
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Pooja Agnihotri (Market Research Like a Pro)
“
Let market research be a permanent, ongoing part of your business strategy.
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Pooja Agnihotri (Market Research Like a Pro)
“
Always remember that you’re in this business because of your customers. If they are not there, you will stop existing as well. So, start learning more about them. Don’t remain strangers.
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Pooja Agnihotri (Market Research Like a Pro)
“
There is great potential for your business to grow exponentially if you take advantage of digital advertising. With an online presence, your products will be visible to a wider audience. You’ll be able to take your product to where your target customers are.
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Olawale Daniel
“
Of the not very many ways known of shedding one's body, falling, falling, falling is the supreme method, but you have to select your sill or ledge very carefully so as not to hurt yourself or others. Jumping from a high bridge is not recommended even if you cannot swim, for wind and water abound in weird contingencies, and tragedy ought not to culminate in a record dive or a policeman's promotion. If you rent a cell in the luminous waffle, room 1915 or 1959, in a tall business centre hotel browing the star dust, and pull up the window, and gently - not fall, not jump - but roll out as you should for air comfort, there is always the chance of knocking clean through into your own hell a pacific noctambulator walking his dog; in this respect a back room might be safer, especially if giving on the roof of an old tenacious normal house far below where a cat may be trusted to flash out of the way. Another popular take-off is a mountaintop with a sheer drop of say 500 meters but you must find it, because you will be surprised how easy it is to miscalculate your deflection offset, and have some hidden projection, some fool of a crag, rush forth to catch you, causing you to bounce off it into the brush, thwarted, mangled and unnecessarily alive. The ideal drop is from an aircraft, your muscles relaxed, your pilot puzzled, your packed parachute shuffled off, cast off, shrugged off - farewell, shootka (little chute)! Down you go, but all the while you feel suspended and buoyed as you somersault in slow motion like a somnolent tumbler pigeon, and sprawl supine on the eiderdown of the air, or lazily turn to embrace your pillow, enjoying every last instant of soft, deep, death-padded life, with the earth's green seesaw now above, now below, and the voluptuous crucifixion, as you stretch yourself in the growing rush, in the nearing swish, and then your loved body's obliteration in the Lap of the Lord.
”
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Vladimir Nabokov (Pale Fire)
“
But in the military you don't get trusted positions just because of your ability. You also have to attract the notice of superior officers. You have to be liked. You have to fit in with the system. You have to look like what the officers above you think that officers should look like. You have to think in ways that they are comfortable with.
The result was that you ended up with a command structure that was top-heavy with guys who looked good in uniform and talked right and did well enough not to embarrass themselves, while the really good ones quietly did all the serious work and bailed out their superiors and got blamed for errors they had advised against until they eventually got out.
That was the military.
”
”
Orson Scott Card (Ender's Shadow (The Shadow Series, #1))
“
90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform.
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K. Raveendran (How to Start a New Business from Scratch and Skyrocket your Income in 9 Easy Steps)
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You want to get the promotion at work, or the girl, or the guy, or the personal best in the 5K race, of course. But whether you get what you want isn’t what defines you. It’s how you go about your business.
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Scott Jurek (Eat and Run: My Unlikely Journey to Ultramarathon Greatness)
“
The flip side of positivity is thus a harsh insistence on personal responsibility: if your business fails or your job is eliminated, it must because you didn’t try hard enough, didn’t believe firmly enough in the inevitability of your success.
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Barbara Ehrenreich (Bright-Sided: How the Relentless Promotion of Positive Thinking Has Undermined America)
“
Every Spring, nature teaches a class on business entrepreneurship. ....We see how capital is re-allocated, currencies are re-directed, growth is re-emphasized, and numerous life forms promote their value with re-vitalized marketing programs that implement flowers or seeds or aromas or habitability or pollination in an effort demonstrate a unique value proposition in a busy economy.
Smart entrepreneurs enroll in this class every Spring and take good notes. Whether you're an entrepreneur of a small business or an entrepreneur of a line of business within a large company... learn from nature.
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Hendrith Vanlon Smith Jr.
“
strategy. To find such offers, just search for "Pay Per Install" or CPA mobile advertising firms.
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Alex Genadinik (Mobile App Marketing And Monetization: How To Promote Mobile Apps Like A Pro: Learn to promote and monetize your Android or iPhone app. Get hundreds of thousands of downloads & grow your app business)
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Seek out success but don’t be fearful of failure along the way.
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Sarah Pullen (Healthy Profits: How to promote healthy choices that grow your food business)
“
It may not seem this way at first, but your workplace is actually built on a well-ordered system of individuals and groups with defined stations of importance, all interacting to make your company run and appear busy.
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Martin Fossum (Faking Smart!: Get Hired, Get Promoted and Become a V.P. in Six Short Weeks)
“
Never assume that your supervisors know the full extent of your contributions. People are busy and preoccupied with achieving their own goals; even the most attentive managers might need you to make your case for a raise or promotion.
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Ivanka Trump (Women Who Work: Rewriting the Rules for Success)
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As I developed as a CEO, I found two key techniques to be useful in minimizing politics. 1. Hire people with the right kind of ambition. The cases that I described above might involve people who are ambitious but not necessarily inherently political. All cases are not like this. The surest way to turn your company into the political equivalent of the U.S. Senate is to hire people with the wrong kind of ambition. As defined by Andy Grove, the right kind of ambition is ambition for the company’s success with the executive’s own success only coming as a by-product of the company’s victory. The wrong kind of ambition is ambition for the executive’s personal success regardless of the company’s outcome. 2. Build strict processes for potentially political issues and do not deviate. Certain activities attract political behavior. These activities include: Performance evaluation and compensation Organizational design and territory Promotions Let’s examine each case and how you might build and execute a process that insulates the company from bad behavior and politically motivated outcomes.
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Ben Horowitz (The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers)
“
Ben & Jerry’s avoided temptation for years. If they didn’t have a super-cool flavor or a great promotional idea, they did nothing. Yes to free ice cream once a year at every scoop shop, but no to 5 percent off any pint this week at your local store.
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Seth Godin (Purple Cow: Transform Your Business by Being Remarkable)
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If you have been living your life saying to yourself, “I will be happy when I have a better house,” “I will be happy when I get a job or promotion,” “I will be happy when the kids are through college,” “I will be happy when we have more money,” “I will be happy when I can travel,” or “I will be happy when my business is a success,” you will never have those things because your thoughts are defying the way love works. They’re defying the law of attraction. You have to be happy first, and give happiness, to receive happy things! It can’t happen any other way, because whatever you want to receive in life, you must give first! You are in command of your feelings, you are in command of your love, and the force of love will give back to you whatever you give out.
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Rhonda Byrne (The Power (The Secret, #2))
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Creative business seminar. Basically a quick, impromptu brainwashing course to educate your typical corporate warriors. They use a training manual instead of sacred scriptures, with promotion and a high salary as their equivalent of enlightenment and paradise. A new religion for a pragmatic age. No transcendent elements like in a religion, though, and everything is theorized and digitalized. Very transparent and easy to grasp. And quite a few people get positive encouragement from this. But the fact remains that it’s nothing more than an infusion of the hypnotic into a system of thought that suits their goal, a conglomeration of only those theories and statistics that line up with their ultimate objectives.
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Haruki Murakami (Colorless Tsukuru Tazaki and His Years of Pilgrimage)
“
Your dreams can earn you money and provision when you don’t only have fans, but customers.
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Israelmore Ayivor (Shaping the dream)
“
Put time and effort to promote your personal brand.
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Abhishek Ratna (No Parking. No Halt. Success Non Stop!)
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You better be passionate about what you pitch. Your passion is what will ignite flames for others to want to promote your project and spread the word for you.
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Germany Kent
“
As the business sage Peter Drucker famously noted " We spend a lot of time teaching leaders what to do. We don't spend nearly enough time teaching them what to stop.
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Sally Helgesen (How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job)
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It's time to stop thinking like an employee and become the business owner of your own career.
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H.V. MacArthur (Low Man on the Totem Pole: Stop Begging for a Promotion, Start Selling Your Genius)
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If you give more than the customer expects, the customer will help you build your business.
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Dax Bamania (Productivity Promoter)
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If you're like me, you simply want to promote your promote your products and services in a way that's authentic and congruent with who you are.
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Matthew Owen Pollard (The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone (The Introvert’s Edge Series))
“
One main key to successful business growth is digital promotion; apart from having the right team you must also use the right tools to drive your message
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Victor Vote
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Your career is your business, as a CEO of your own career company, it is important to manage your company in the right direction with proper planning and executions to achieve your goals.
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Dax Bamania (Productivity Promoter)
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The way you are self-sabotaging: Not promoting your work in a way that would help move you forward. What your subconscious mind might want you to know: You’re not creating the best possible work you can, and you sense it. The reason why you’re holding back is a fear of judgment, but that wouldn’t exist if you weren’t already judging yourself. You have to create things you are proud to share, and when sharing them in a positive way that helps grow your business or career feels natural and authentic, you will know that you are doing the work that is at the best of your ability or potential.
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Brianna Wiest (The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery)
“
If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.
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David Brier (The Lucky Brand)
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Management or not, no matter what the next-level role is or what your organization calls it, it is a step into a higher degree of leadership. That’s the first lesson. To be promotable, you must be seen as a leader. Period. Full stop.
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Damaris Patterson Price (Unlock Your Leadership: Secrets Straight Answers on Standing Out, Moving Up, and Getting Ahead as the Leader You Really Are)
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I could certainly guess that your reading a book about internet trolls means you're interested in becoming one. I do encourage that, but only if you're going to don a white hat and promote the will of the real majority in civil tones.
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Eric W. Saeger (Russian Nazi Troll Bots! : The Busy Person’s Guide to How Trump’s Trolls Won the Internet, What’s Ahead, and What You Can Do)
“
RULE #1
Market your business to the customer YOU WANT.
Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.
Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?
Focus on what you want to do and the clients you want, and market directly to them and only them.
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Jana Elston (RETAIL LEGENDS: How to have more CUSTOMERS coming through your door FAST, Beauty Salon Tips)
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Genuinely support people in ways you can. If you build great relationships and people get to like you for you, they will eventually promote what you do and would want to do business with you. The bottom line is that people love to do business with those they love and trust. Learn to understand people, your audience, their needs, and their real problem. If you are using a Facebook page or even your own profile, involve your friends in a fruitful discussion. Don’t just make a post and leave to expect likes and comments. Take time to leave a note for a friend, ask about their business and what interests them.
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Bernard Kelvin Clive
“
Plunged up to the ears in work, good friend!" thought Oblomov as he watched him depart. "Yes, and blind and deaf and dumb to everything else in the world! Yet by going into society and, at the same time, busying yourself about your affairs you will yet win distinction and promotion. Such is what they call 'a career'! Yet of how little use is a man like that! His intellect, his will, his feelings--what do they avail him? So many luxuries is what they are--nothing more.
Such an individual lives out his little span without achieving a single thing worth mentioning; and meanwhile he works in an office from morning till night--yes, from morning till night, poor wretch!
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Ivan Goncharov (Oblomov)
“
Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people and become the bringer of positive things and experiences. In turn, these people will not just support you. They will be there to help you increase your reach and audience – and turn your business into a viable endeavour.
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Cendrine Marrouat (The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win)
“
When the clowns of British politics - arch-Brexiteer cartoon characters 'Boorish Johnson' and 'JackOff Grease-Smug' advocate ad infinitum that Britain should leave the EU in order to be free to sign her own trade deals; they seem to have overlooked the towering elephant in the room, namely the current occupant of the White House (another clown) - who appears hell-bent on destabilising world trade via crude protectionist policies. Both Tories, despite receiving the best British education money can buy, would do well to revisit their post war history books and be reminded of one of the key objectives of the European Project and in due course the European Union - specifically to promote peace and prosperity amongst previously warring neighbours by forming a unified trading bloc which in time, due to its effective size, also acted as a useful counterweight to US hegemony. Go find another circus for your buffoonery and leave the deadly serious business of politics to principled individuals with the true national interest at heart !
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Alex Morritt (Lines & Lenses)
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The beauty part of business warfare, unless your business is importing cocaine from Colombia or covering up a nuclear fuel spill in the Midwest, is that there is rarely any actual blood involved. Maybe that’s why we can forgive Sun Tzu now and then for being such a careful sissy-boy. His guys were playing with live ammo, not cell phones and BlackBerrys.
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Stanley Bing (Sun Tzu Was a Sissy: Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War)
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When you get obsessed about yourself and remain busy in promoting yourself, you will quickly learn that people forgot about you the moment you were out of their sight. On the other hand, when you put other’s interest in your heart and give your best to serve them wholeheartedly, prepare to be surprised that you earned a special and lasting place in their heart.
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Assegid Habtewold (The 9 Cardinal Building Blocks: For continued success in leadership)
“
Never forget that absolutely everything you do is for your customers. Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what’s best for your customers. If you’re ever unsure what to prioritize, just ask your customers the open-ended question, “How can I best help you now?” Then focus on satisfying those requests.
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Derek Sivers (Anything You Want: 40 Lessons for a New Kind of Entrepreneur)
“
If your product is shaving cream, you can use the headline, “The five things you’d better know about shaving and how many different ways it affects your body.” Plus, you can include tips on how to shave, the best ways to shave, and what every kid should know when it’s time to shave. Cover topics such as the structure of various shaving creams and the impact that shaving has on your skin. You could even give the history of shaving. When did it start? How did it start? Who started it? Get this: if you offer all this advice and plug that Web site every where you’re already promoting your product, the site becomes an information source that folks are going to send other folks to in order to get this information. So information-based marketing accelerates your reach and increases word-of-mouth
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Chet Holmes (The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies)
“
resources on self-promotion, specifically targeted to introverts and accessible online, now abound. Popular examples include Beth Buelow’s The Introvert Entrepreneur blog and podcast (bethbuelow.com) and Nancy Ancowitz’s Self-Promotion for Introverts® site (selfpromotionforitroverts.com). Ancowitz, business communication coach and author of the book Self-Promotion for Introverts, recommends that introverts build on what they do naturally rather than try to replicate extroverts:
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Laurie A. Helgoe (Introvert Power: Why Your Inner Life Is Your Hidden Strength (Reduce Anxiety and Boost Your Confidence and Self-Esteem with this Self-Help Book for Introverted Women and Men))
“
There are times in most relationships when one partner is mystified by the other’s behavior: “You’re crazy. You keep doing the same things over and over, and it’s totally unproductive!” Or, “I am totally confused by you. You make no sense.” “I’m surprised that you’re going to accept that promotion. You are far too busy already.” There are also times when you are triggered by something your partner does or by your partner’s repetitive behavior. Knowing something about your childhoods will help you understand that.
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Harville Hendrix (Getting the Love You Want: A Guide for Couples)
“
In Europe my family left their toes, but to Ellis Island they brought a dream. The old American dream. Work hard, save your money, be decent, and success you're bound to have. A business of your own. A house. Nice food on the table, carpets, curtains. Maybe two weeks in December in Miami Beach. Only if you're my family you swim with your slippers on. Okay. I grew up with that dream. But these artists you're describing, the self-promoting crybabies what are intentionally being scholckmeisters and gonifs, they dream the new American dream. And the new one is to achieve wealth and recognition without having the burden of intelligence, talent, sacrifice, or the human values what are universal.
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Tom Robbins (Skinny Legs and All)
“
I mean, I get it, In life, we're judged according to what we've done. And women are consistently assessed more harshly. A New York University study showed that women have to do much more than men to be perceived as equally productive in the workplace. So we keep chugging along. Me? I'm great. I got so much done today! We want to have spotless homes, healthy-yet-gourmet meals, executive-track promotions, well-behaved children, a robust spiritual life, spotless community service, hot sex, and on top of all that, some time to relax. But herein lies the conundrum, If we continue to pursue productivity for productivity's sake, women will continue to position ourselves diametrically opposed to satisfaction.
You may feel like the most productive person alive, but without a purpose, you're just busy.
”
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Erin Falconer (How to Get Sh*t Done)
“
GET BEYOND THE ONE-MAN SHOW Great organizations are never one-man operations. There are 22 million licensed small businesses in America that have no employees. Forbes suggests 75 percent of all businesses operate with one person. And the average income of those companies is a sad $44,000. That’s not a business—that’s torture. That is a prison where you are both the warden and the prisoner. What makes a person start a business and then be the only person who works there? Are they committed to staying small? Or maybe an entrepreneur decides that because the talent pool is so poor, they can’t hire anyone who can do it as well as them, and they give up. My guess is the latter: Most people have just given up and said, “It’s easier if I just do it myself.” I know, because that’s what I did—and it was suicidal. Because my business was totally dependent on me and only me, I was barely able to survive, much less grow, for the first ten years. Instead I contracted another company to promote my seminars. When I hired just one person to assist me out of my home office, I thought I was so smart: Keep it small. Keep expenses low. Run a tight ship. Bigger isn’t always better. These were the things I told myself to justify not growing my business. I did this for years and even bragged about how well I was doing on my own. Then I started a second company with a partner, a consulting business that ran parallel to my seminar business. This consulting business quickly grew bigger than my first business because my partner hired people to work for us. But even then I resisted bringing other people into the company because I had this idea that I didn’t want the headaches and costs that come with managing people. My margins were monster when I had no employees, but I could never grow my revenue line without killing myself, and I have since learned that is where all my attention and effort should have gone. But with the efforts of one person and one contracted marketing company, I could expand only so much. I know that a lot of speakers and business gurus run their companies as one-man shows. Which means that while they are giving advice to others about how to grow a business, they may have never grown one themselves! Their one-man show is simply a guy or gal going out, collecting a fee, selling time and a few books. And when they are out speaking, the business terminates all activity. I started studying other people and companies that had made it big and discovered they all had lots of employees. The reality is you cannot have a great business if it’s just you. You need to add other people. If you don’t believe me, try to name one truly great business that is successful, ongoing, viable, and growing that doesn’t have many people making it happen. Good luck. Businesses are made of people, not just machines, automations, and technology. You need people around you to implement programs, to add passion to the technology, to serve customers, and ultimately to get you where you want to go. Consider the behemoth online company Amazon: It has more than 220,000 employees. Apple has more than 100,000; Microsoft has around the same number. Ernst & Young has more than 200,000 people. Apple calls the employees working in its stores “Geniuses.” Don’t you want to hire employees deserving of that title too? Think of how powerful they could make your business.
”
”
Grant Cardone (Be Obsessed or Be Average)
“
This love of overseeing the engineering on such exceptional buildings necessitates a healthy ego to holster so much responsibility. It also requires a certain humility. “When you have enough experience, you are allowed to take on more responsibility. So responsibility grows hand in hand with your experience,” he told me. Through Poon’s slow ascent to the top of his field, one begins to understand how important patience is in taking on responsibility. “Once you have so much experience, you can handle a lot of difficulties, challenges in the engineering design, challenges in construction. How to handle different situations with business,” he said. It’s only through experience that Poon became ready and qualified to take on so much responsibility. But once you’re ready for it, the rewards are immense. “The challenge should not be stressful to you. It should be an excitement and an honor.
”
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David Zweig (Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion)
“
If there’s one lesson I learned early on during the decades I’ve spent in this business, it’s that of all the qualities that distinguish a hard target from everyone else, among the most important is self-control. Yes, you have to be able to think like the opposition, which enables you to spot the ambush. And yes, you have to be able to take immediate, violent action in case—oops—your ability to spot the ambush fails. And yes, sentiment is a weakness. But fundamental to the rest is self-control. Because if you’re not in control of yourself, someone else is, most likely an enemy, and in my business, an enemy isn’t someone who wants the promotion you’re after, or who covets your corner office, or who wants to beat you on the tennis court or golf course or display a better car in his driveway. In my business, an enemy is someone determined to end your life, and probably with the means to bring it about.
”
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Barry Eisler (Graveyard of Memories (John Rain, #8))
“
word-of-mouth advertising. This is the Information Age, for Pete’s sake, so provide as much as you can. This can get more interesting if your product or ser vice is more interesting, but every product or ser vice can create a community—even bottled water or shaving cream. And I could go on with a chapter of ideas to expand on the concept, but you’ll do it yourself as you start down the path. Just think of your Web site as a community. Focus on it, not on you, and look to get involved with and serve that community at every turn. A good consumer example of a Web site that builds community is Stonyfield Farms, producer of organic dairy products (yogurt, milk, etc.). Their Web site offers terrific information on organic foods and how to help protect the Earth. They also provide recipes and a multitude of other information on wellness. One thing they could do to improve their community is to prominently promote a subscriber program. As of this writing, they
”
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Chet Holmes (The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies)
“
In other words, you have been hypnotized or conditioned by an educational processing-system arranged in grades or steps, supposedly leading to some ultimate Success. First nursery school or kindergarten, then the grades or forms of elementary school, preparing you for the great moment of secondary school! But then more steps, up and up to the coveted goal of the university. Here, if you are clever, you can stay on indefinitely by getting into graduate school and becoming a permanent student. Otherwise, you are headed step by step for the great Outside World of family-raising, business, and profession. Yet graduation day is a very temporary fulfillment, for with your first sales-promotion meeting you are back in the same old system, being urged to make that quota (and if you do, they’ll give you a higher quota) and so progress up the ladder to sales manager, vice-president, and, at last, president of your own show (about forty to forty-five years old). In the meantime, the insurance and investment people have been interesting you in plans for Retirement—that really ultimate goal of being able to sit back and enjoy the fruits of all your labors. But when that day comes, your anxieties and exertions will have left you with a weak heart, false teeth, prostate trouble, sexual impotence, fuzzy eyesight, and a vile digestion.
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Alan W. Watts (The Book: On the Taboo Against Knowing Who You Are)
“
Your success with that initial group, the number that clicks on the video, determines how far and wide YouTube will promote it further. If many of your subscribers click on the video, YouTube will send it out to more subscribers and to some non-subscribers that have watched similar content. If that group of non-subscribers also clicks to watch the video, the platform will expand the reach even further. The platform keeps doing this, continuously using data from who is clicking and how much of the video they watch, to determine how much further to expand your video’s reach. So what does this mean to your niche and why is it important? Think about it from the perspective of someone with no definable niche, a person that posts videos with no clear content strategy. People that subscribe to their channel may do so because they like the creator’s personality but they aren’t likely to be interested in a lot of the content. That means there might not be many of your subscribers from that initial test group that will be interested in the new video. They won’t click through and it will be a negative signal to YouTube…even the subscribers aren’t interested so why push it out to more people? That’s going to make it difficult to grow a channel in the first place if your videos aren’t being promoted much by YouTube. Now think of it in terms of someone that posts videos only
”
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Joseph Hogue (Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money)
“
Gone are those days when media platforms were available to few individuals like politicians, movie stars, artists,sports sensations, civil right activists, and religious scholars.
=Today social media gives people an easy way to almost everything
=It is very easy to learn from others who are experts and professionals,Regardless of your location and education background you can educate yourself, without paying for it.
=It even reveals good and Mabošaedi of the most respected people who are role models to others
= You can share your issues with the community and get help within an hour .
= The main advantage of the social media is that you update yourself from the latest happenings around in the world.
= you can promote your business to the largest audience and even employ people
But it can also damage your life for good
= Since anyone can create a fake account and do anything without being traced, it has become quite easy for people to frustrate others and do a damage to their names or life.
= Personal data and privacy can easily be hacked and shared on the Internet. Which can make financial losses and loss to personal life. Similarly, identity theft is another issue that can give financial losses to anyone by hacking their personal accounts. This is one of the dangerous disadvantages of the social media and it even made people kill them selfs.
= Addiction destroyed many families and employments.
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Nkahloleng Eric Mohlala
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The first thing to understand is that just because somebody interviewed well and reference-checked great, that does not mean she will perform superbly in your company. There are two kinds of cultures in this world: cultures where what you do matters and cultures where all that matters is who you are. You can be the former or you can suck. You must hold your people to a high standard, but what is that standard? I discussed this in the section “Old People.” In addition, keep the following in mind: You did not know everything when you hired her. While it feels awkward, it is perfectly reasonable to change and raise your standards as you learn more about what’s needed and what’s competitive in your industry. You must get leverage. Early on, it’s natural to spend a great deal of time integrating and orienting an executive. However, if you find yourself as busy as you were with that function before you hired or promoted the executive, then she is below standard. As CEO, you can do very little employee development. One of the most depressing lessons of my career when I became CEO was that I could not develop the people who reported to me. The demands of the job made it such that the people who reported to me had to be 99 percent ready to perform. Unlike when I ran a function or was a general manager, there was no time to develop raw talent. That can and must be done elsewhere in the company, but not at the executive level. If someone needs lots of training, she is below standard.
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Ben Horowitz (The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers)
“
Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.
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Michael R. Drew (Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand)
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We came to the city because we wished to live haphazardly, to reach for only the least realistic of our desires, and to see if we could not learn what our failures had to teach, and not, when we came to live, discover that we had never died. We wanted to dig deep and suck out all the marrow of life, to be overworked and reduced to our last wit. And if our bosses proved mean, why then we’d evoke their whole and genuine meanness afterward over vodka cranberries and small batch bourbons. And if our drinking companions proved to be sublime then we would stagger home at dawn over the Old City cobblestones, into hot showers and clean shirts, and press onward until dusk fell again. For the rest of the world, it seemed to us, had somewhat hastily concluded that it was the chief end of man to thank God it was Friday and pray that Netflix would never forsake them.
Still we lived frantically, like hummingbirds; though our HR departments told us that our commitments were valuable and our feedback was appreciated, our raises would be held back another year. Like gnats we pestered Management— who didn’t know how to use the Internet, whose only use for us was to set up Facebook accounts so they could spy on their children, or to sync their iPhones to their Outlooks, or to explain what tweets were and more importantly, why— which even we didn’t know. Retire! we wanted to shout. We ha Get out of the way with your big thumbs and your senior moments and your nostalgia for 1976! We hated them; we wanted them to love us. We wanted to be them; we wanted to never, ever become them.
Complexity, complexity, complexity! We said let our affairs be endless and convoluted; let our bank accounts be overdrawn and our benefits be reduced. Take our Social Security contributions and let it go bankrupt. We’d been bankrupt since we’d left home: we’d secure our own society. Retirement was an afterlife we didn’t believe in and that we expected yesterday. Instead of three meals a day, we’d drink coffee for breakfast and scavenge from empty conference rooms for lunch. We had plans for dinner. We’d go out and buy gummy pad thai and throat-scorching chicken vindaloo and bento boxes in chintzy, dark restaurants that were always about to go out of business. Those who were a little flush would cover those who were a little short, and we would promise them coffees in repayment. We still owed someone for a movie ticket last summer; they hadn’t forgotten. Complexity, complexity.
In holiday seasons we gave each other spider plants in badly decoupaged pots and scarves we’d just learned how to knit and cuff links purchased with employee discounts. We followed the instructions on food and wine Web sites, but our soufflés sank and our baked bries burned and our basil ice creams froze solid. We called our mothers to get recipes for old favorites, but they never came out the same. We missed our families; we were sad to be rid of them.
Why shouldn’t we live with such hurry and waste of life? We were determined to be starved before we were hungry. We were determined to be starved before we were hungry. We were determined to decrypt our neighbors’ Wi-Fi passwords and to never turn on the air-conditioning. We vowed to fall in love: headboard-clutching, desperate-texting, hearts-in-esophagi love. On the subways and at the park and on our fire escapes and in the break rooms, we turned pages, resolved to get to the ends of whatever we were reading. A couple of minutes were the day’s most valuable commodity. If only we could make more time, more money, more patience; have better sex, better coffee, boots that didn’t leak, umbrellas that didn’t involute at the slightest gust of wind. We were determined to make stupid bets. We were determined to be promoted or else to set the building on fire on our way out. We were determined to be out of our minds.
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Kristopher Jansma (Why We Came to the City)
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Now I’m not trying to sound big-headed or anything but my sensuality has benefited a lot of people in more ways than I can quantify. It has served people not only in romantic relationships but in businesses, organizations and professional lives as well. (People got big promotions at work and major business deals). This was brought to my attention recently by a very close friend of mine in a conversation we had while we were sitting in a coffee shop.
She said, “Lebo, have you noticed how so many people who got close to you either through work or relationship have had major transformations in their personal lives within the shortest space of time, that includes myself?” I paused for a moment and remembered the same words being said by one ex of mine, another lady I helped on her project not so long ago echoed the same notion. To some of you this might seem like... c’mon Lebo, anything could have led to any of those transformations. To even associate it with my sensuality seems utterly absurd, it’s like I’m trying to bolster my significance, but I know better now. I know the value I’m bringing into people’s lives whether they acknowledge it or not.
Our conversation also made me recall how I had been exploited by others who saw value in me which I, at the time, was still oblivious of. The thing about human beings is that, usually they won’t show you your true value from which they’re secretly benefiting because they know that once you wake up and start realizing it, you won’t supply it for free anymore.
So after I had woken up to my true value I decided to start making my sensuality EXCLUSIVE. Now when you make your sensuality exclusive it automatically makes your company highly priced. Consequently, it makes you highly sought after BY PEOPLE WHO SEEK TRUE VALUE AND KNOW WHAT IT LOOKS LIKE. When you make your sensuality exclusive, it increases your value exponentially as well as your desirability, not to everyone, but only TO THE RIGHT PEOPLE. You become the catch. Now I’m saying this to show you the hidden power of the world of sensuality that most people aren’t aware of.
Almost every successful luxury industry in the world essentially thrives on sensual principles whether they’re aware of it or not.
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Lebo Grand
“
Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.
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Micah Solomon (Your Customer Is The Star: How To Make Millennials, Boomers And Everyone Else Love Your Business)
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Bulk Email Sender Software - An Effective Means of Online Marketing
With the continuous advancement of internet technology nowadays, the interest of the people also getting rise with it. Today, internet can't be a quiet a piece of the world, individuals can get everything from it from anyplace mean no reason to contact the others to get any information from web. In this advanced era, this is a crucial tool for online business organizations.
May be you know about the bulk email sender, If you have enough knowledge and wish to enhance your worldwide existence, then it would be the best choice to get maximum benefits. Now it might be accepted as a bulk mailer tool to promote your business across the world and create a robust, stable and reliable connection with them. There is most likely that the client does not stay in contact for long-time yet this couldn't be with this sentence because this is best element of the business cycle.
It has turned into the most effective and reasonable source to create a customer base of millions of people. It makes an entrepreneur to create healthier connection with worldwide customers with unwavering quality. When you are going to use bulk email software then need to pay attention with willingness and create your email message in such a way, that your recipients get good and pleasing experience. Attempt to reach a limited number of customers because sometime a sender may include less vital id in their email list yet when they send mass email to them the greatest part of audience trash the e-mail from their mailbox.
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powermta expert
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Lemat's agent says to him: y duty to you, first and foremost, is make sure you have a career, a prosperous one. I know authors always want to pander to their more artistic leanings, but this is a business after all. You have to do something to pay the bills so you can keep on writing. If you wanted to be an author just for the sake of expressing your thoughts, you could have done that by staying self-published, am I correct? but that's not what you wanted. That's not why you penned Killing Jesus. You wanted to get out there and swim in a bigger pond, didn't you? Well, here you are. Welcome to the blooming ocean.
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Henry Mosquera
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We spend the first couple of decades of our lives trying to figure out who the hell we are. Some people never find out. They keep searching and searching and searching. Or they’ll be different people with everyone. Never any consistent presentation of who they are. But if we can realize by our mid-twenties who we are, we have to ask ourselves this question: Do we like who we are? If the answer is yes, then we should spend the rest of our lives maintaining who we are. If you think about it, it’s that maintenance of self that is constantly attacked, challenged, or compromised on a day-to-day basis—not just in the business, but in life. It’s what gives you the hills and the valleys. But if you can maintain who you are, then you become a magnet of consistency to which all the inconsistent elements spinning around in your little hemisphere are drawn. Those elements—the clients, people in the office, your family—want to know who they are. Your consistency can bring the same to their lives, and if it does, they’re going to want to stick with you. It worked for me. After nineteen months I was promoted to agent. As for the people who didn’t work hard, they were still in the mailroom. I was right and they were wrong. What I try to give to trainees today is an understanding of the business and what it means to have power. There are two kinds of power. Your primary power is your character and your integrity. Your secondary power is your learned skills: your people skills, what you do to make a living, what you learned in college, what you’ve learned in dealing with other people. You must, in order to be totally successful, have control of both sets of power. If I ask the question “What does it mean to be thoughtfully political?” the answer, other than “Being kind,” is “To think.” Think about what you want. Then think about the people who are going to help get it for you. Then be political and figure out how to make those people happy about giving you what you want. That’s what it’s always been about for me. If you can do that, you can do anything. That is the whole secret to Sam Haskell. I don’t believe in the pursuit of power. When it is earned and deserved, it’s just there. It’s just got to happen as the result of other actions that you take. Whatever power I have is only because I’ve lived my life the right way, I’ve worked hard, I’ve had character and integrity in everything I do.
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David Rensin (The Mailroom: Hollywood History from the Bottom Up)
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I’m not quite sure what promotions, if any, are or are not available to me or my colleagues at our level. There seems to be a high rate of turnover that may be, in part, due to a lack of clarity on how to grow within the business.” “While I feel like there is a lot of future opportunity in the organization, I have no idea how to get promoted. My manager has never discussed development or promotion opportunities with me.” “It has never been explained to me what each role entails and what I need to achieve in order to progress. I have only been told by my current and past team leader to ‘carry on how you’re doing,’ which is a compliment. However, it would be better if everyone was given some sort of document which consists of targets you need to hit in order to progress in the company.
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Heather R. Younger (The 7 Intuitive Laws of Employee Loyalty: Fascinating Truths About What It Takes to Create Truly Loyal and Engaged Employees)
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Promotions Every time your company gives someone a promotion, everyone else at that person’s organizational level evaluates the promotion and judges whether merit or political favors yielded it. If the latter, then the other employees generally react in one of three ways: 1. They sulk and feel undervalued. 2. They outwardly disagree, campaign against the person, and undermine them in their new position. 3. They attempt to copy the political behavior that generated the unwarranted promotion. Clearly, you don’t want any of these behaviors in your company. Therefore, you must have a formal, visible, defensible promotion process that governs every employee promotion. Often this process must be different for people on your own staff. (The general process may involve various managers who are familiar with the employee’s work; the executive process should include the board of directors.) The purpose of the process is twofold. First, it will give the organization confidence that the company at least attempted to base the promotion on merit. Second, the process will produce the information necessary for your team to explain the promotion decisions you made.
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Ben Horowitz (The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers)
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Public relations (PR) is typically a promotional tool used to communicate to a broader audience. PR is intended to create a favorable climate for your product, not to directly sell it.
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Steven Silbiger (The 10-Day MBA: A step-by-step guide to mastering the skills taught in top business schools)
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What is the Internet’s role as a channel of distribution? The Internet can be a great way to sell product. The Internet has four functions as a channel of customer communication, called the Four C’s of Internet marketing. The “commerce” function of a Web site allows for sales, but more importantly it provides a 24/7 storefront to fit the customer’s schedule to shop, browse, and compare product offerings. The “content” of your Web site is an extension of the product. It can provide additional support and value, and if it is compelling, it can attract new prospects. iTunes.com provides music for the Apple’s iPod player; it sold over 10 billion songs by 2010. Your site can provide “customer care” by allowing customers to access their accounts, check on deliveries, and get answers to frequently asked questions (FAQs). This pleases customers and also reduces a manufacturer’s cost of live customer service. And lastly, Web sites also “convert leads” from your Internet and other marketing efforts, such as television, radio, sales promotions, and public relations.
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Steven Silbiger (The Ten-Day MBA: A Step-By-Step Guide to Mastering the Skills Taught in America's Top Business Schools)
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There is something shut up in you, something big that’s about to be released—dreams, books, movies, inventions, businesses, ministries, potential that you haven’t tapped into, gifts and talents that you hadn’t known were there. You haven’t seen them yet because it hasn’t been the right time, but your season is coming. The good break, the promotion, the opportunity—it’s on the way.
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Joel Osteen (It Is Finished: Defeat What's Defeating You)
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Needing a second opinion This one. I think this is the one women in the workplace are scared of. I know I am. Broad City is a very collaborative environment, and I trust everyone we’ve hired to work with us, so I naturally ask people’s opinions. But when you get a new job, a new assignment, or a promotion, the fear of not being good enough, of not knowing everything can seep in. In the last season of Broad City (4), I directed two episodes. This was a new experience for me, and one I took very seriously. But I found, during the process, that a big insecurity for me is the fear that if I need a second opinion, that means I don’t know what I’m doing. This is false, I do know what I’m doing, but it’s that vulnerability, that want for another set of eyes on my decision that can make me shaky. I ultimately made all the decisions I needed to—after using my resources aka asking questions—but in order to do that, I had to continually let go of this unease that someone from a dark, back corner would pop out, pointing directly at me, yelling about how I’m a fraud for asking for help while in charge. That I’d be plucked up by a huge claw and dropped outside on the sidewalk, banished from taking on this new role. This fear is mindless. Understandable, but stupid. Crews are a team. Any business is a team, and the whole point of having people do different jobs and be experts in their specific department is for them to help in any way they know how. The director isn’t there to bark out orders. They are the conductor bringing everyone’s talents together to execute their own artistic vision. Asking and bouncing ideas off people, and even changing your mind, is allowed. It’s so hard to ever show any sort of weakness, especially when you’re a woman at the top of the project, in a business you never thought you’d actually be able to break into. But going through all the possibilities and asking for help is not weak, it’s smart. I’m going to go ahead and dog-ear this paragraph so even I can come back and remind myself.
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Abbi Jacobson (I Might Regret This: Essays, Drawings, Vulnerabilities, and Other Stuff)
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The most effective pastor wants people to believe they can erase all the ills of their lives while here and even more importantly be welcomed past the pearly gates when they die—but he does not want them merrily strolling away thinking they can do that without him, without returning to church every Sunday and twice on Easter, without tithing.
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Dan Kennedy (Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause)
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You are your first cheerleader and business promoter
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Bernard Kelvin Clive
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Until you become so passionate about you and your business no one will
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Bernard Kelvin Clive
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Until you become so passionate about you and your business no one will. You are your first cheerleader and business promoter.
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Bernard Kelvin Clive
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Compare net-promoter scores from specific regions, branches, service or sales reps, and customer segments. This often reveals root causes of differences as well as best practices that can be shared. What really counts, of course, is how your company compares with direct competitors. Have your market researchers survey your competitors’ customers using the same method. You can then determine how your company stacks up within your industry and whether your current net-promoter number is a competitive asset or a liability. Improve
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Harvard Business Publishing (HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt))
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SEO Company | SEO services | Internet Marketing Company | SEO
Skysoftinfotech is an innovative seo services company. We service provide seo, smm, sem, internet marketing, Mobile marketing, Email marketing. We have to work very quickly, depending on the quality of your website will come with Google first page that after improve and promote your business.
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Skysoftifotech
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You’ve begun to master several techniques for controlling your anxiety. You’re learning the finer points of interaction and studying ways to apply your interactive skills. The next step is to add community resources—relevant agencies, groups, and organizations—to your self-help program. As you consider your particular needs, look to your own community for ways to enhance your social system: Parks and recreation departments, churches and synagogues, singles groups, self-help groups, clubs, volunteer organizations, business associations—there is an infinite array of resources to choose from. Contact your local chamber of commerce, consult newspapers for upcoming activities, and even inquire at area shops about any clubs or groups that share an interest (for example, ask at a garden center about a garden club, at a bookstore about a book club, and so on). Working through the exercises in this book is merely one component of a total self-help program. To progress from background knowledge to practical application, you must venture beyond your home and workplace (and beyond the confines of a therapist’s office, if you are in counseling). For people with social anxiety an outside system of resources is the best place to work on interactive difficulties. Here are three excellent reasons to use community resources:
1. To facilitate self-help. Conquering social anxiety necessitates interaction and involvement within the community, which is your laboratory. Using community resources creates a practical means of refining your skills and so moving forward on your individual map for change.
2. To diminish loneliness. Becoming part of the community provides the opportunity to develop personal and professional contacts that can enhance your life in many ways.
3. To network. Community involvement will not only give you the chance to improve your interactive skills, but will allow you to promote your academic or work life as well as your social life. Building connections on different levels can be the key. Any setting can provide a good opportunity for networking. In fact, I met the writer who helped me with this book in a fairly unlikely place—on the basketball court! A mutual friend introduced us, and when the subject of our professional interests came up, we saw the opportunity to work together on this project. You never know!
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Jonathan Berent (Beyond Shyness: How to Conquer Social Anxieties)
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Although your daily ‘to do’ list may change, your overall work priorities shouldn’t. My priority list goes something like this: Existing client work New client luring Financial admin –getting paid Marketing, self-promotion and blog writing Faffing about on social media It’s a simple and effective way to make sure I focus on my customers and don’t get sucked into random videos about cats on Facebook. (Well, most of the time.)
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Kate Toon (Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself)
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And our careers provide the most concrete evidence that we’re moving forward. You ship a product, finish a design, complete a presentation, close a sale, teach a class, publish a paper, get paid, get promoted. In contrast, investing time and energy in your relationship with your spouse and children typically doesn’t offer that same immediate sense of achievement. Kids misbehave every day. It’s really not until 20 years down the road that you can put your hands on your hips and say, “I raised a good son or a good daughter.
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Harvard Business Publishing (HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen))
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If you complain, you will remain. You’ll stay right there. If you become negative and soured on life, you won’t pass the test. There was promotion available. There was opportunity for new growth, but because you didn’t count it all joy, you missed out. The good news is this: God will give you another opportunity. He can still take you where you need to be. For instance, when someone offends you, your attitude should be, I won’t be upset. I’ll count it all joy. I know this is simply a test, and on the other side of this challenge I’ll be promoted.
When business is slow, instead of griping, count it all joy. Tell yourself, This, too, shall pass. I know God is supplying all of my needs. Or when you face a disappointment, your negative emotions will tell you to be down and discouraged. You’ll feel self-pity trying to set in. But instead of submitting to those negative emotions, encourage yourself: Get up. Be strong. There are good days up ahead.
That’s how you pass the test. That’s how you count it all joy.
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Joel Osteen (Every Day a Friday: How to Be Happier 7 Days a Week)
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7 Outstanding Tips for Banner Printing
Choosing to produce a printed banner is a fantastic way to maximize your promotional requirements, it helps you to give maximum stand out and showcase your brand. There are a range of options from large PVC banners to simple roller banner solutions to suit all purposes of banner printing. Let’s look at some important points that can help you to make the most out of your printed banner.
1. Use High resolution images
While going for banner printing, having good quality images is imperative. If you carry your own camera, then your camera should be able to take decent quality images, but be careful with images from the internet. Not only could you infringe copyright law but the quality is usually quite poor.
2. Clever use of color
Your banner printing should be such that maximizes the use of color. Imagine the environment, where will your banner be positioned? What does your competition look like? Then, you can use color to ensure that you stand out from the crowd. If you are an established business, be sure to use your brand colors and clearly position your logo towards the top of the banner, this will make sure you develop a consistent brand identity throughout your marketing material.
3. Count your words
Using a large amount of written text can look busy, messy and be off putting to your audience. Try to work out on your key message or brand values and make the banner big and bold. A short & striking message or a graphic will work a hundred times better than a hundred words. The banner printing is meant to grab attention of the viewer, not bore them.
4. Reveal your benefit
Succinctly convey your key benefit in your banner headline. Do you have the best price? The best service? The best quality product? Whatever it is, make your banner printing known, specific to your audience and make it centralized.
5. Include an offer
Make a time – limited offer to motivate customers to respond quickly. Your offer might even be included in your headline to simplify your banner.
6. Create a memorable call to action
Make it clear what customers should do next in order to take advantage of your special offer. Your call to action should be succinct as well as memorable, such as an easy-to-remember URL or phone number. Remember that potential customers will only have a few seconds to digest your banner, so they must be able to retain the action step at a glance.
7. Less is more
It is a simple rule but one that makes all the difference. It is very tempting to use a banner to get across every possible message and cram it full of content and images, however from an end user perspective big, bold and simple messaging and graphics is the most effective way to grab attention as well as looking professional and confident.
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printfast
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Email 1 : A special announcement to introduce the product. Use your best hook or angle on what the product does for the prospect and give them a link to the purchase page. If you’re doing some kind of discount or special offer (such as free shipping), announce that in this email as well. Email 2 : I call this the “what people are saying” or social proof email. People want to know that they're not the only ones buying the product, so put reviews or testimonials for your product in the email and say, “Look what Mary said when she got the product!” Email 3 : The last chance email. Throw in some scarcity. Tell your prospect that the special price or free shipping expires tonight, you’re running out of stock, or whatever type of scarcity you are using. When I do a promotion, I offer the discount with a time limit of around 72 hours.
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Tanner Larsson (Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business)
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There is real, authentic confidence. There is fake, ginned-up, empty confidence. My friend Nido Qubein, now president of High Point University, and a highly polished but still “killer” platform sales pro, says, “Motivation without foundation only produces frustration.” The neuro-linquistic programming idea of “putting yourself in a state” is only valid if there is a solid foundation of competence underneath the mind play. If you take ginned-up confidence into a gunfight, with no gun, or absent the will to pull the trigger mercilessly, you die. As Glenn W. Turner said, “You want to be the bullfighter with steak sauce on his sword—but that’s best if you are also an extremely competent bullfighter.
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Dan Kennedy (Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause)
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Take good care of relationships. God has never come down from heaven to do anything on earth by Himself. God works through men! God uses people to pour out blessings in your life. The person you despise today can be your saviour tomorrow. The answers to your prayers are locked in people. You cannot be praying for promotion at work yet trashing your Boss. You cannot be praying for success in life/business yet manipulating, using people, lying, cheating people every chance you get. Some relationships that could've blossom and brought more open doors, business referrals or better opportunities in future are killed prematurely because of quick/immediate gain. Destiny helpers don't come with white clothes and wings.
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Nicky Verd
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Even those who have never interacted with X will hear through the grapevine that X is abusive, unscrupulous, dishonest, or whatever the problem might be. If such behavior goes unaddressed—or even worse, if it is rewarded with a promotion for delivering strong business results—people across the company will conclude that the values and the inspirational posters are bullshit. Everyone will know that the real, unspoken culture is “Do whatever you want, as long as you make your numbers.
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Frank Slootman (Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity)
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Video Marketing Strategy for Promoting Business
Any marketing strategy should have a clear result. Video marketing is no different. Simply saying you want more views or impressions is fine, but it doesn't really measure how successful a video is or how you're going to get it.
The first thing you need to consider when setting goals for your video marketing strategy is whether your video idea is on-brand. If you've established a brand of being calm and meditative, you don't want to make a video that's suddenly quirky and quirky. This will immediately drive people away from your brand and cause them to not trust what you say, even if your next video is back in form.
Any goal that you set for yourself should be specific and attainable within a given time frame. You don't want to set a vague goal and then burn out within a week.
Another thing to consider is who your target audience will be. If you're already creating written content, such as blogs, newsletters, and so on, you should have a pretty good idea of who that is already. If you're just starting out, take some time and see who you want to consume your content.
If you're still not sure what type of video marketing material you want to create, or if you're not sure whether you want to create your own video, we're at a marketing agency in Utah to help you. Contact us here to schedule a consultation so we can help you create a video marketing plan that will appeal to your target audience.
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Marketing Agency Utah
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An amazing thing will happen when you start turning down other projects in favor of promoting your specialized logo design process—you’ll instantly become more referable
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John Warrillow (Built to Sell: Creating a Business That Can Thrive Without You)
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Personally, I have learned the hard way that spending most of the time with prospective clients talking about their potential problems is way better than trying to promote myself with accolades about the value of my product or service. Granted, this aforementioned passage is a condensed version of my value proposition for QBS. But it delivers the message. Times are tough in sales, and QBS has ways to solve that. That message resonates with sales management. In the same way, as prospective customers relate to the verbal pictures you paint about challenges they currently face, they will naturally look to you as someone who can help address those issues.
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Thomas Freese (Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results (Top Selling Books to Increase Profit, Money Books for Growth))
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But being short something where your loss is unlimited is quite different than being long something that you’ve already paid for. And it’s tempting. You see way more stocks that are dramatically overvalued in your career than you will see stocks that are dramatically undervalued. I mean there — it’s the nature of securities markets to occasionally promote various things to the sky, so that securities will frequently sell for 5 or 10 times what they’re worth, and they will very, very seldom sell for 20 percent or 10 percent of what they’re worth. So, therefore, you see these much greater discrepancies between price and value on the overvaluation side. So you might think it’s easier to make money on short selling. And all I can say is, it hasn’t been for me. I don’t think it’s been for Charlie. It is a very, very tough business because of the fact that you face unlimited losses, and because of the fact that people that have overvalued stocks — very overvalued stocks — are frequently on some scale between promoter and crook. And that’s why they get there. And once there — And they also know how to use that very valuation to bootstrap value into the business, because if you have a stock that’s selling at 100 that’s worth 10, obviously it’s to your interest to go out and issue a whole lot of shares. And if you do that, when you get all through, the value can be 50. In fact, there’s a lot of chain letter-type stock promotions that are sort of based on the implicit assumption that the management will keep doing that. And if they do it once and build it to 50 by issuing a lot of shares at 100 when it’s worth 10, now the value is 50 and people say, “Well, these guys are so good at that. Let’s pay 200 for it or 300,” and then they could do it again and so on. It’s not usually that — quite that clear in their minds. But that’s the basic principle underlying a lot of stock promotions. And if you get caught up in one of those that is successful, you know, you can run out of money before the promoter runs out of ideas. In the end, they almost always work. I mean, I would say that, of the things that we have felt like shorting over the years, the batting average is very high in terms of eventual — that they would work out very well eventually if you held them through. But it is very painful and it’s — in my experience, it was a whole lot easier to make money on the long side.
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Warren Buffett
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If customers are bursting with emotions, their rational thinking will get overpowered by their strong emotions.
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Pooja Agnihotri (The Art of Running a Successful Wedding Services Business: The Missing Puzzle Piece You’re Looking For)
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Why did Connex for QuickBooks Online succeed? Here are the reasons: I received free app store listings on Intuit’s website. My app was even on the first page of their store briefly. This drove large amounts of traffic to my site. I received free listings on many other sites before they started asking for a commission. I later pulled those listings, since the cost to advertise exceeded the revenue they brought to the company. These stores failed to show how many installs and conversions they generated. I had many positive and real reviews on my app store listings. I noticed competitors had hundreds of five-star reviews that mostly looked fake. QuickBooks Online had few integrations at the time. I was one of the first companies to get listed. For QuickBooks Canada and QuickBooks U.K., my app was one of the first system integrators. I had almost no competitors who serviced QuickBooks outside of the U.S. Shopify, BigCommerce, ShipStation and other companies had no native integration. Mine was one of the first. I recorded videos and added landing pages that ranked high on Google with minimal effort. Since I had a shoestring marketing budget, this was very important. The issue I had with other products was that they didn’t offer free promotion. Since my company was one of the first, we had ample time to add features and fix problems. We have a solution that is light years ahead of competitors. Why would someone want to compete with us? In the words of one of my partner companies, “We could build one, but yours would be a lot better.” My app required no desktop apps or website plugins to install. Since my audience was small business owners, the easier the install the better. Most business users have a limited understanding of websites. Asking them to change a bunch of settings or configure something on their own is daunting. We set up Connex for qualified users. Many competitors just let users go through a self-guided trial. We received feedback from many customers that they would purchase if they could make Connex work. I added a talk-to-sales component, and our conversion ratio increased. Connex was successful because I added a personal touch in a world where SaaS owners expect users to just “figure it out” on their own. Software that requires no support and maintenance is a pipe dream.
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Joseph Anderson (The $20 SaaS Company: from Zero to Seven Figures without Venture Capital)
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So how do you help your Band-Aid solution stand out with people who don’t know they’re cut? You cut them! Of course, I’m not suggesting you cause any physical harm to your customers. Rather, you should adopt an approach that clearly conveys the problem you solve in advance of communicating the way you solve it. For example, back at my third start-up, when positioning our new-age feedback, coaching, and recognition solution, we could have invoked statements like: “We help employees get the feedback they need to perform their best and grow their careers.” “We help managers become great coaches.” “We help promote your amazing culture by making winning behaviors visible.” All imply that employees don’t get enough feedback at work, managers can often be poor coaches, and your people do amazing things that not everyone sees: fair points and all problems there is value in addressing. But they are also statements that are easy to dismiss. After all, many organizations already feel they provide their employees with sufficient levels of the feedback, coaching, and recognition they crave. We found prospects were much more responsive to our pitch when we preceded those statements with messages like: “Seventy percent of people leave their company because of a poor relationship with their manager.” “Most millennial employees use the word ‘hate’ to describe how they feel about performance reviews.” “Four out of ten employees are actively disengaged at work and cost companies millions in lost productivity.” Why did this approach work so well? The messages were striking. They were laden with specific and compelling statistics. And they invoked real business pains. They made the customer realize that they were already experiencing a loss. In other words, they were bleeding and in need of a Band-Aid.
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David Priemer (Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!))
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You and I are both in the business of believing in, and promoting, things that don't yet exist. The leap of faith: it's equal parts wishful thinking, vicarious ambition, and bullshit, and yet... I can already envision the moment when I open Troy's new book and find within it, among the acknowledgments, your name and mine...
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Julie Schumacher (Dear Committee Members)
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PREPARE YOURSELF—CHECKLIST If you have been promoted, what are the implications for your need to balance breadth and depth, delegate, influence, communicate, and exhibit leadership presence? If you are joining a new organization, how will you orient yourself to the business, identify and connect with key stakeholders, clarify expectations, and adapt to the new culture? What is the right balance between adapting to the new situation and trying to alter it? What has made you successful so far in your career? Can you succeed in your new position by relying solely on those strengths? If not, what are the critical skills you need to develop? Are there aspects of your new job that are critical to success but that you prefer not to focus on? Why? How will you compensate for your potential blind spots? How can you ensure that you make the mental leap into the new position? From whom might you seek advice and counsel on this? What other activities might help you do this?
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Michael D. Watkins (The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter)
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Identifying Cultural Norms The following domains are areas in which cultural norms may vary significantly from company to company. Transitioning leaders should use this checklist to help them figure out how things really work in the organizations they’re joining. Influence. How do people get support for critical initiatives? Is it more important to have the support of a patron within the senior team, or affirmation from your peers and direct reports that your idea is a good one? Meetings. Are meetings filled with dialogue on hard issues, or are they simply forums for publicly ratifying agreements that have been reached in private? Execution. When it comes time to get things done, which matters more—a deep understanding of processes or knowing the right people? Conflict. Can people talk openly about difficult issues without fear of retribution? Or do they avoid conflict—or, even worse, push it to lower levels, where it can wreak havoc? Recognition. Does the company promote stars, rewarding those who visibly and vocally drive business initiatives? Or does it encourage team players, rewarding those who lead authoritatively but quietly and collaboratively? Ends versus means. Are there any restrictions on how you achieve results? Does the organization have a well-defined, well-communicated set of values that is reinforced through positive and negative incentives?
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Michael D. Watkins (The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter)
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Titans of Print is a company that believes in being the top printing company in Miami by providing a wide array of printing services such as signs and paper prints. If you are a business looking for a new building sign like channel letters or acrylic logo lobby signs we can help manufacture, pull permits and install. If you are attending a tradeshow we can print your displays, table covers, apparel, promotional products, backdrops, step and repeats and even your business cards and flyers.
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Titans of Print
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Food License Consultant
A food license consultant is one type of bridge that can help you to issue your food license. There are many companies available that can help you to grow your business. They can guide your whole process and explain the fee structure and government fee and some legal documents.
If you are looking for the best food license consultants in your city then you can visit our website. Here you can get many verified professionals.
Here are some details about the food license which are listed below.
What is Food License?
What is Food License Registration?
What are the types of FSSAI Licenses?
What are the documents needed for Food License Registration?
What is a food License (FSSAI License)?
FSSAI stands for Food Safety Standards Authority of India, which is a statutory body established under the Ministry of Health & Family Welfare, Government of India. It has been established under the Food Safety and Standards Act, 2006, which is related to food safety and regulation in India. A food license is responsible for protecting and promoting public health through regulation and supervision of food safety.
Food License Registration
A food license is required for every person who wants to start a food business, who can involve in any kind of business like manufacturing, processing, distribution, or sale of food products, etc.
A food license consists of 14 digit license number, which can print on all the food packages item. It gives all information regarding the assembling and owner’s permit.
The motive of registration is to make the food business operators more responsible that can maintain the quality of food products.
Types Of FSSAI License
There are different types of food licenses that can depend on the scale of business, and on the turnover provided by the business owner. The government issue different type of license based on the food business operator activity. The types if food licenses are as below:
1) FSSAI Basic Registration: The FSSAI basic license registration for those who have a small-scale business. If their turnover is less than 12 lakh then apply for basic registration.
2) FSSAI State License: The FSSAI State License registration for those who have medium-scale businesses. If their turnover is more than 12 Lakh or up to 20 crores.
3) FSSAI Central License: The FSSAI Central License registration for those who have large-scale businesses. If their turnover is more than 20 crores then it can apply for Central License.
Document required for Food License Registration
The food license registration document required for the proprietorship Concern or a single person
1) Rental Agreement
2) Pan Card
3) Two Photos
4) ID Proof
The food license registration document required for the Partnership Firm
1) Pan Card of Partnership Firm
2) All partner’s Id and Address Proof
3) Two Photos of Each Partner
4) Rental Agreement
The food license registration document required for Private Limited Company
1) Pan Card of Private Limited Company.
2) Incorporation Certificate of Private Limited Company.
3) All Director’s Id and Address Proof
4) Two Photos of Each Director.
5) Rental Agreement.
Best FSSAI License Consultant in India
We are a team of FSSAI Registration centers, helping business owners in the registration, and certification procedures all over India.
If you have further queries or doubts, then please visit our website.
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Dhaval
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You agree that a business may pay Instagram to display your photos in connection with paid or sponsored content or promotions without any compensation to you. It certainly sounded like Instagram was going to try to profit off the budding prominence of its photographers and artists. But Krieger and Systrom were just as shocked as the users were.
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Sarah Frier (No Filter: The inside story of Instagram)
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Structured methods for learning Method Uses Useful for Organizational climate and employee satisfaction surveys Learning about culture and morale. Many organizations do such surveys regularly, and a database may already be available. If not, consider setting up a regular survey of employee perceptions. Useful for managers at all levels if the analysis is available specifically for your unit or group.
Usefulness depends on the granularity of the collection and analysis. This also assumes the survey instrument is a good one and the data have been collected carefully and analyzed rigorously. Structured sets of interviews with slices of the organization or unit Identifying shared and divergent perceptions of opportunities and problems. You can interview people at the same level in different departments (a horizontal slice) or bore down through multiple levels (a vertical slice). Whichever dimension you choose, ask everybody the same questions, and look for similarities and differences in people’s responses. Most useful for managers leading groups of people from different functional backgrounds.
Can be useful at lower levels if the unit is experiencing significant problems. Focus groups Probing issues that preoccupy key groups of employees, such as morale issues among frontline production or service workers. Gathering groups of people who work together also lets you see how they interact and identify who displays leadership. Fostering discussion promotes deeper insight. Most useful for managers of large groups of people who perform a similar function, such as sales managers or plant managers.
Can be useful for senior managers as a way of getting quick insights into the perceptions of key employee constituencies. Analysis of critical past decisions Illuminating decision-making patterns and sources of power and influence. Select an important recent decision, and look into how it was made. Who exerted influence at each stage? Talk with the people involved, probe their perceptions, and note what is and is not said. Most useful for higher-level managers of business units or project groups. Process analysis Examining interactions among departments or functions and assessing the efficiency of a process. Select an important process, such as delivery of products to customers or distributors, and assign a cross-functional group to chart the process and identify bottlenecks and problems. Most useful for managers of units or groups in which the work of multiple functional specialties must be integrated.
Can be useful for lower-level managers as a way of understanding how their groups fit into larger processes. Plant and market tours Learning firsthand from people close to the product. Plant tours let you meet production personnel informally and listen to their concerns. Meetings with sales and production staff help you assess technical capabilities. Market tours can introduce you to customers, whose comments can reveal problems and opportunities. Most useful for managers of business units. Pilot projects Gaining deep insight into technical capabilities, culture, and politics. Although these insights are not the primary purpose of pilot projects, you can learn a lot from how the organization or group responds to your pilot initiatives. Useful for managers at all levels. The size of the pilot projects and their impact will increase as you rise through the organization.
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Michael D. Watkins (The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter)