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The first page sells this book. The last page sells your next book.
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Mickey Spillane
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It is has been a long time since I have written one of my statuses about life. I have been very busy trying to promote my Fan page, Friends and services, and my books. However, I can tell you all one thing for certain. I am not a Quitter. I will not stop writing books. I will not stop pushing myself to succeed. I will not stop being who I am.
I am a winner. Winning is an attitude. You take the good with the bad and you keep on going. It gets hard, you get tired and sometimes burnt out but you keep on going anyway, because you can.
Winners have setbacks, but winners learn tighten their belts and go on. Winner look at what has gone wrong and instead of complaining they find ways of doing it better. Winners know that Rome was not built in a day and take every day as it comes.
Winners do not whine, they roar.
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Alexander Stone
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Some printed pages are medical plasters to extract pain, others are tourists' tickets out of boredom or loneliness to exhilarating adventures, still others are diplomas for promotion and drilling ideas into a quick-step.
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Molly Guptill Manning (When Books Went to War: The Stories that Helped Us Win World War II)
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Thank you for inviting me here today " I said my voice sounding nothing like me. "I'm here to testify about things I've seen and experienced myself. I'm here because the human race has become more powerful than ever. We've gone to the moon. Our crops resist diseases and pests. We can stop and restart a human heart. And we've harvested vast amounts of energy for everything from night-lights to enormous super-jets. We've even created new kinds of people, like me.
"But everything mankind" - I frowned - "personkind has accomplished has had a price. One that we're all gonna have to pay."
I heard coughing and shifting in the audience. I looked down at my notes and all the little black words blurred together on the page. I just could not get through this.
I put the speech down picked up the microphone and came out from behind the podium.
"Look " I said. "There's a lot of official stuff I could quote and put up on the screen with PowerPoint. But what you need to know what the world needs to know is that we're really destroying the earth in a bigger and more catastrophic was than anyone has ever imagined.
"I mean I've seen a lot of the world the only world we have. There are so many awesome beautiful tings in it. Waterfalls and mountains thermal pools surrounded by sand like white sugar. Field and field of wildflowers. Places where the ocean crashes up against a mountainside like it's done for hundreds of thousands of years.
"I've also seen concrete cities with hardly any green. And rivers whose pretty rainbow surfaces came from an oil leak upstream. Animals are becoming extinct right now in my lifetime. Just recently I went through one of the worst hurricanes ever recorded. It was a whole lot worse because of huge worldwide climatic changes caused by... us. We the people."
....
"A more perfect union While huge corporations do whatever they want to whoever they want and other people live in subway tunnels Where's the justice of that Kids right here in America go to be hungry every night while other people get four-hundred-dollar haircuts. Promote the general welfare Where's the General welfare in strip-mining toxic pesticides industrial solvents being dumped into rivers killing everything Domestic Tranquility Ever sleep in a forest that's being clear-cut You'd be hearing chain saws in your head for weeks. The blessings of liberty Yes. I'm using one of the blessings of liberty right now my freedom of speech to tell you guys who make the laws that the very ground you stand on the house you live in the children you tuck in at night are all in immediate catastrophic danger.
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James Patterson (The Final Warning (Maximum Ride, #4))
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Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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In running over the pages of our history for seven hundred years, we shall scarcely find a single great event which has not promoted equality of condition. The Crusades and the English wars decimated the nobles and divided their possessions: the municipal corporations introduced democratic liberty into the bosom of feudal monarchy; the invention of fire-arms equalized the vassal and the noble on the field of battle; the art of printing opened the same resources to the minds of all classes; the post-office brought knowledge alike to the door of the cottage and to the gate of the palace; and Protestantism proclaimed that all men are alike able to find the road to heaven. The discovery of America opened a thousand new paths to fortune, and led obscure adventurers to wealth and power.
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Alexis de Tocqueville (Democracy in America)
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Other magazines, including The Nation and Good Housekeeping, found the Sunday supplements most offensive because they were published on Sunday, the Christian Sabbath. When Hearst introduced the color section of the Journal, he promoted it as “eight pages of polychromatic effulgence that makes the rainbow look like a lead pipe!” How could Sunday school compete with the thing that topped the rainbow? The supplements transformed Sunday in millions of American homes, Christian and otherwise, and not only for children.
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David Hajdu (The Ten-Cent Plague: The Great Comic-Book Scare and How it Changed America)
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In the highly classified manual of dezinformatsiya that codified my life within the Soviet intelligence community, it was proclaimed on the first page, all in upper case letters: “IF YOU ARE GOOD AT DISINFORMATION, YOU CAN GET AWAY WITH ANYTHING.
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Ion Mihai Pacepa (Disinformation: Former Spy Chief Reveals Secret Strategies for Undermining Freedom, Attacking Religion, and Promoting Terrorism)
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Presenters in strategy meetings often seem to not seek a conversation at all. Instead, they appear to deflect as many questions as they can, saying they are “trying to get through the materials.” They want to move to the last page of the presentation as smoothly as possible and then get that all-important “yes” to the plan, that “yes” to the resource request, that “yes” to have a shot at the next promotion. A successful meeting is deemed to be one with little friction and maximum good feelings.
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Chris Bradley (Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds)
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Hi, my name is Marcos, I am a naturalized urban writer of Argentine nationality.
I have bad news for you! Amazon removed my works from the platform because I promoted my new books on other platforms and not with them, but it doesn't matter, despite not having received a cent from them for two years, I have good news! I have 150 works available on my fandom page: novels and stories of horror, mystery, suspense, science fiction, romance, poems and thoughts, stories for children and critical political thinking.
I thank everyone and you can visit me.
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Marcos Orowitz
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The problem is, the rewards and the costs of adding more things to the Home page aren’t shared equally. The section that’s being promoted gets a huge gain in traffic, while the overall loss in effectiveness of the Home page as it gets more cluttered is shared by all sections.
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Steve Krug (Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability)
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Librarians know from their own experiences that some printed pages are medical plasters to extract pain, others are tourists’ tickets out of boredom or loneliness to exhilarating adventures, still others are diplomas for getting promotion and drilling ideas into a quick-step.
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Molly Guptill Manning (When Books Went to War: The Stories That Helped Us Win World War II)
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Genuinely support people in ways you can. If you build great relationships and people get to like you for you, they will eventually promote what you do and would want to do business with you. The bottom line is that people love to do business with those they love and trust. Learn to understand people, your audience, their needs, and their real problem. If you are using a Facebook page or even your own profile, involve your friends in a fruitful discussion. Don’t just make a post and leave to expect likes and comments. Take time to leave a note for a friend, ask about their business and what interests them.
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Bernard Kelvin Clive
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Listening to the radio, I heard the story behind rocker David Lee Roth’s notorious insistence that Van Halen’s contracts with concert promoters contain a clause specifying that a bowl of M&M’s has to be provided backstage, but with every single brown candy removed, upon pain of forfeiture of the show, with full compensation to the band. And at least once, Van Halen followed through, peremptorily canceling a show in Colorado when Roth found some brown M&M’s in his dressing room. This turned out to be, however, not another example of the insane demands of power-mad celebrities but an ingenious ruse. As Roth explained in his memoir, Crazy from the Heat, “Van Halen was the first band to take huge productions into tertiary, third-level markets. We’d pull up with nine eighteen-wheeler trucks, full of gear, where the standard was three trucks, max. And there were many, many technical errors—whether it was the girders couldn’t support the weight, or the flooring would sink in, or the doors weren’t big enough to move the gear through. The contract rider read like a version of the Chinese Yellow Pages because there was so much equipment, and so many human beings to make it function.” So just as a little test, buried somewhere in the middle of the rider, would be article 126, the no-brown-M&M’s clause. “When I would walk backstage, if I saw a brown M&M in that bowl,” he wrote, “well, we’d line-check the entire production. Guaranteed you’re going to arrive at a technical error.… Guaranteed you’d run into a problem.” These weren’t trifles, the radio story pointed out. The mistakes could be life-threatening. In Colorado, the band found the local promoters had failed to read the weight requirements and the staging would have fallen through the arena floor.
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Atul Gawande (The Checklist Manifesto: How to Get Things Right)
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What Is Marketing? Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same. Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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On its first over was the famous picture of Earth taken from space; its subtitle was "Access to Tools." The underlying philosophy was that technology could be our friend. Brand wrote on the first page of the first edition, "A realm of intimate, personal power is developing- power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested. Tools that aid this process are sought and promoted by the Whole Earth Catalog.
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Walter Isaacson (Steve Jobs)
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What Is Marketing? Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same. Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing. Yup, it’s as simple as that—marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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In 2010, the Priesthood quorums and Relief Society used the same manual (Gospel Principles)… Most lessons consist of a few pages of exposition on various themes… studded with scriptural citations and quotations from leaders of the church. These are followed by points of discussion like “Think about what you can do to keep the purpose of the Sabbath in mind as you prepare for the day each week.” Gospel Principles instructs teachers not to substitute outside materials, however interesting they may be. In practice this ensures that a common set of ideas are taught in all Mormon chapels every Sunday. That these ideas are the basic principles of the faith mean that Mormon Sunday schools and other church lessons function quite intentionally as devotional exercises rather than instruction in new concepts. The curriculum encourages teachers to ask questions that encourage catechistic reaffirmation of core beliefs. Further, lessons focus to a great extent on the importance of basic practices like prayer, paying tithing, and reading scripture rather than on doctrinal content… Correlated materials are designed not to promote theological reflection, but to produce Mormons dedicated to living the tenants of their faith.
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Matthew Bowman (The Mormon People: The Making of an American Faith)
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different subject. The story of the serotonin hypothesis for depression, and its enthusiastic promotion by drug companies, is part of a wider process that has been called ‘disease-mongering’ or ‘medicalisation’, where diagnostic categories are widened, whole new diagnoses are invented, and normal variants of human experience are pathologised, so they can be treated with pills. One simple illustration of this is the recent spread of ‘checklists’ enabling the public to diagnose, or help diagnose, various medical conditions. In 2010, for example, the popular website WebMD launched a new test: ‘Rate your risk for depression: could you be depressed?’ It was funded by Eli Lilly, manufacturers of the antidepressant duloxetine, and this was duly declared on the page, though that doesn’t reduce the absurdity of what followed. The test consisted of ten questions, such as: ‘I feel sad or down most of the time’; ‘I feel tired almost every day’; ‘I have trouble concentrating’; ‘I feel worthless or hopeless’; ‘I find myself thinking a lot about dying’; and so on. If you answered ‘no’ to every single one of these questions – every single one – and then pressed ‘Submit’, the response was clear: ‘You may be at risk for major depression’.
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Ben Goldacre (Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients)
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After Morris returned to England, he published a forty-eight-page narrative, adding to the ever-growing library of accounts about the Wager affair. The authors rarely depicted themselves or their companions as the agents of an imperialist system. They were consumed with their own daily struggles and ambitions—with working the ship, with gaining promotions and securing money for their families, and, ultimately, with survival. But it is precisely such unthinking complicity that allows empires to endure. Indeed, these imperial structures require it: thousands and thousands of ordinary people, innocent or not, serving—and even sacrificing themselves for—a system many of them rarely question.
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David Grann (The Wager: A Tale of Shipwreck, Mutiny and Murder)
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Scientists nowadays point out that morality in fact has deep evolutionary roots pre-dating the appearance of humankind by millions of years. All social mammals, such as wolves, dolphins and monkeys, have ethical codes, adapted by evolution to promote group cooperation. For example, when wolf cubs play with one another, they have 'fair game' rules. If a cub bites too hard, or continues to bite an opponent that has rolled on his back and surrendered, the other cubs will stop playing with him.
In chimpanzee bands dominant members are expected to respect the property rights of weaker members. If a junior female chimpanzee finds a banana, even the alpha male will usually avoid stealing it for himself. If he breaks this rule, he is likely to lose status. (page 118)
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Yuval Noah Harari (21 Lessons for the 21st Century)
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Quoting page 132 from "Frontal Attack, Divide And Conquer, The Fait Accompli, And 118 Other Tactics Managers Must Know" by Richard Buskirk
John DeLorean finally came to understand why people who were not the best qualified for a position were being continually promoted over the person who was obviously the most qualified. He called it the tactic of the unobvious choice. The logic of promoting the unobvious choice is not unobvious; the promoter gains a loyal toady. If the most qualified people are promoted, they feel no obligation to the promoter. After all, the promotion was bestowed because of their merits. But if the people promoted are without merit, then it is quite clear to whom they owe allegiance. Thus, empire builders surround themselves with inept loyalists
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Richard H. Buskirk
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Brand ran the Whole Earth Truck Store, which began as a roving truck that sold useful tools and educational materials, and in 1968 he decided to extend its reach with the Whole Earth Catalog. On its first cover was the famous picture of Earth taken from space; its subtitle was “Access to Tools.” The underlying philosophy was that technology could be our friend. Brand wrote on the first page of the first edition, “A realm of intimate, personal power is developing—power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested. Tools that aid this process are sought and promoted by the Whole Earth Catalog.” Buckminster Fuller followed with a poem that began: “I see God in the instruments and mechanisms that work reliably.
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Walter Isaacson (Steve Jobs)
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CHAPTER THREE IN ONE PAGE Multitrack 1. Multitracking = considering more than one option simultaneously. • The naming firm Lexicon widens its options by assigning a task to multiple small teams, including an “excursion team” that considers a related task from a very different domain. 2. When you consider multiple options simultaneously, you learn the “shape” of the problem. • When designers created ads simultaneously, they scored higher on creativity and effectiveness. 3. Multitracking also keeps egos in check—and can actually be faster! • When you develop only one option, your ego is tied up in it. • Eisenhardt’s research on Silicon Valley firms: Multitracking minimized politics and provided a built-in fallback plan. 4. While decision paralysis may be a concern for people who consider many options, we’re pushing for only one or two extra. And the payoff can be huge. • We’re not advocating 24 kinds of jam. When the German firm considered two or more alternatives, it made six times as many “very good” decisions. 5. Beware “sham options.” • Kissinger: “Nuclear war, present policy, or surrender.” • One diagnostic: If people on your team disagree about the options, you have real options. 6. Toggle between the prevention and promotion mindsets. • Prevention focus = avoiding negative outcomes. Promotion focus = pursuing positive outcomes. • Companies who used both mindsets performed much better after a recession. • Doreen’s husband, Frank, prompted her to think about boosting happiness, not just limiting stress. 7. Push for “this AND that” rather than “this OR that.
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Chip Heath (Decisive: How to Make Better Choices in Life and Work)
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Burns, a former Secret Service agent, had succeeded Pinkerton as the world’s most celebrated private eye. A short, stout man, with a luxuriant mustache and a shock of red hair, Burns had once aspired to be an actor, and he cultivated a mystique, in part by writing pulp detective stories about his cases. In one such book, he declared, “My name is William J. Burns, and my address is New York, London, Paris, Montreal, Chicago, San Francisco, Los Angeles, Seattle, New Orleans, Boston, Philadelphia, Cleveland, and wherever else a law-abiding citizen may find need of men who know how to go quietly about throwing out of ambush a hidden assassin or drawing from cover criminals who prey upon those who walk straight.” Though dubbed a “front-page detective” for his incessant self-promotion, he had an impressive track record, including catching those responsible for the 1910 bombing of the headquarters of the Los Angeles Times, which killed twenty people. The New York Times called Burns “perhaps the only really great detective, the only detective of genius, whom this country has produced,” and Sir Arthur Conan Doyle gave him the moniker he longed for: “America’s Sherlock Holmes.
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David Grann (Killers of the Flower Moon: The Osage Murders and the Birth of the FBI)
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5236 rue St. Urbain
The baby girl was a quick learner, having synthesized a full range of traits of both of her parents, the charming and the devious. Of all the toddlers in the neighbourhood, she was the first to learn to read and also the first to tear out the pages. Within months she mastered the grilling of the steaks and soon thereafter presented reasons to not grill the steaks. She was the first to promote a new visceral style of physical comedy as a means of reinvigorate the social potential of satire, and the first to declare the movement over. She appreciated the qualities of movement and speed, but also understood the necessity of slowness and leisure. She quickly learned the importance of ladders. She invented games with numerous chess-boards, matches and glasses of unfinished wine.
Her parents, being both responsible and duplicitous people, came up with a plan to protect themselves, their apartment and belongings, while also providing an environment to encourage the open development of their daughter's obvious talents. They scheduled time off work, put on their pajamas and let the routines of the apartment go. They put their most cherished books right at her eye-level and gave her a chrome lighter. They blended the contents of the fridge and poured it into bowls they left on the floor. They took to napping in the living room, waking only to wipe their noses on the picture books and look blankly at the costumed characters on the TV shows. They made a fuss for their daughter's attention and cried when she wandered off; they bit or punched each other when she out of the room, and accused the other when she came in, looking frustrated. They made a mess of their pants when she drank too much, and let her figure out the fire extinguisher when their cigarettes set the blankets smoldering. They made her laugh with cute songs and then put clothes pins on the cat's tail.
Eventually things found their rhythm. More than once the three of them found their faces waxened with tears, unable to decide if they had been crying, laughing, or if it had all been a reflex, like drooling. They took turns in the bath. Parents and children--it is odd when you trigger instinctive behaviour in either of them--like survival, like nurture. It's alright to test their capabilities, but they can hurt themselves if they go too far. It can be helpful to imagine them all gorging on their favourite food until their bellies ache. Fall came and the family went to school together.
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Lance Blomgren (Walkups)
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Just as Pierre-Joseph Proudhon's statement "Property is theft" is usually misunderstood, so it is easy to misunderstand Benjamin Tucker's claim that individualist anarchism was part of "socialism." Yet before Marxists monopolized the term, socialism was a broad concept, as indeed Marx's critique of the "unscientific" varieties of socialism in the Communist Manifesto indicated. Thus, when Tucker claimed that the individualist anarchism advocated in the pages of Liberty was socialist, he was not engaged in obfuscation or rhetorical bravado. He (and most of his writers and readers) understood socialism to mean a set of theories and demands that proposed to solve the "labor problem" through radical changes in the capitalist economy. Descriptions of the problem varied (e.g., poverty, exploitation, lack of opportunity), as did explanations of its causes (e.g., wage employment, monopolies, lack of access to land or credit), and, consequently, so did the proposed solutions (e.g., abolition of private property, regulation, abolition, or state ownership of monopolies, producer cooperation, etc.). Of course, this led to a variety of strategies as well: forming socialist or labor parties, fomenting revolution, building unions or cooperatives, establishing communes or colonies, etc. This dazzling variety led to considerable public confusion about socialism, and even considerable fuzziness among its advocates and promoters.
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Frank H Brooks (The Individualist Anarchists: Anthology of Liberty, 1881-1908)
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Now that Mexicans can retain their nationality, activist groups encourage them to naturalize and become active in Hispanic causes. There was a huge push in 2007 to naturalize in time for the 2008 elections. Newspapers and television joined church groups and Hispanic activists in a campaign called Ya Es Hora. ¡Ciudadanía! (It’s time. Citizenship!). La Opinión, a Los Angeles newspaper, published full-page advertisements explaining how to apply for citizenship, and the Spanish-language network Univision’s KMEX television station in Los Angeles promoted citizenship workshops on the air. A popular radio personality named Eddie Sotelo ran a call-in contest called “Who Wants to be a Citizen?” in which listeners could win prizes by answering questions from the citizenship exam.
In 2008, Janet Murguia, president of La Raza, was frank about why she was part of a widespread effort to register Hispanics to vote: She wanted them to “help shape the political landscape.”
In California, where 300,000 people—overwhelmingly Hispanic—were naturalized in 2008, whites were expected to be a minority of the electorate in 2026.
Joanuen Llamas, who immigrated legally in 1998, naturalized in 2008 after attending the massive 2006 demonstrations in support of illegal aliens. She said she was inspired by one of the pro-amnesty slogans she had heard: “Today we march, tomorrow we vote.” Hispanics like her are not naturalizing because they love America but because they want to change it.
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Jared Taylor (White Identity: Racial Consciousness in the 21st Century)
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Sadly, however, it is not serious historians who, for the most part, form the historical consciousness of their times; it is bad popular historians, generally speaking, and the historical hearsay they repeat or invent, and the myths they perpetuate and simplifications they promote, that tend to determine how most of us view the past. However assiduously the diligent, painstakingly precise academical drudge may labor at his or her
meticulously researched and exhaustively documented tomes, nothing he or she produces will enjoy a fraction of the currency of any of the casually composed (though sometimes lavishly illustrated) squibs heaped on the
front tables of chain bookstores or clinging to the middle rungs of best-seller lists. For everyone whose picture of the Middle Ages is shaped by the dry, exact, quietly illuminating books produced by those pale dutiful pedants who squander the golden meridians of their lives prowling in the shadows of library stacks or weakening their eyes by poring over pages of barely legible Carolingian minuscule, a few hundred will be convinced by
what they read in, say, William Manchester’s dreadful, vulgar, and almost systematically erroneous A World Lit Only by Fire. After all, few have the time or the need to sift through academic journals and monographs and
tedious disquisitions on abstruse topics trying to separate the gold from the dross. And so, naturally, among the broadly educated and the broadly uneducated alike, it is the simple picture that tends to prevail, though
in varying shades and intensities of color, as with any image often and cheaply reproduced.
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David Bentley Hart (Atheist Delusions: The Christian Revolution and Its Fashionable Enemies)
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Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.
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Michael R. Drew (Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand)
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NATO paper: Modification of Tropospheric Propagation Conditions, detailed how the atmosphere could be modified to absorb electromagnetic radiation by spraying polymers behind high flying aircraft. Absorbing microwaves transmitted by HAARP and other atmospheric heaters linked from Puerto Rico, Germany and Russia, these artificial mirrors could heat the air, inducing changes in the weather. U.S. Patent # 4253190 describes how a mirror made of “polyester resin” could be held aloft by the pressure exerted by electromagnetic radiation from a transmitter like HAARP. A PhD polymer researcher who wishes to remain anonymous told researcher William Thomas that if HAARP’s frequency output is matched to Earth’s magnetic field, its tightly beamed energy could be imparted to molecules “artificially introduced into this region.” This highly reactive state could then “promote polymerization and the formation of new compounds,” he explained. Adding magnetic iron oxide powder to polymers exuded by many high flying aircraft can foster the heat generation needed to modify the weather. Radio frequency absorbing polymers such as Phillips Ryton F 5 PPS are sensitive in the 1 50 MHz regime, HAARP transmits between two and 10 MHz. HAARP's U.S. Air Force and Navy sponsors claim that their transmitter will eventually be able to produce 3.6 million watts of radio frequency power. But on page 185 of an October 1991 “Technical Memorandum 195” outlining projected HAARP tests, there is a call by the ionospheric effects division of the U.S. Air Force Phillips Laboratory for HAARP to reach a peak power output of 100 billion watts. Commercial radio stations commonly broadcast at 50,000 watts. Some hysterical reports state that HAARP type technologies will be used to initiate
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Tim R. Swartz (The Lost Journals of Nikola Tesla: Time Travel - Alternative Energy and the Secret of Nazi Flying Saucers)
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We came to the city because we wished to live haphazardly, to reach for only the least realistic of our desires, and to see if we could not learn what our failures had to teach, and not, when we came to live, discover that we had never died. We wanted to dig deep and suck out all the marrow of life, to be overworked and reduced to our last wit. And if our bosses proved mean, why then we’d evoke their whole and genuine meanness afterward over vodka cranberries and small batch bourbons. And if our drinking companions proved to be sublime then we would stagger home at dawn over the Old City cobblestones, into hot showers and clean shirts, and press onward until dusk fell again. For the rest of the world, it seemed to us, had somewhat hastily concluded that it was the chief end of man to thank God it was Friday and pray that Netflix would never forsake them.
Still we lived frantically, like hummingbirds; though our HR departments told us that our commitments were valuable and our feedback was appreciated, our raises would be held back another year. Like gnats we pestered Management— who didn’t know how to use the Internet, whose only use for us was to set up Facebook accounts so they could spy on their children, or to sync their iPhones to their Outlooks, or to explain what tweets were and more importantly, why— which even we didn’t know. Retire! we wanted to shout. We ha Get out of the way with your big thumbs and your senior moments and your nostalgia for 1976! We hated them; we wanted them to love us. We wanted to be them; we wanted to never, ever become them.
Complexity, complexity, complexity! We said let our affairs be endless and convoluted; let our bank accounts be overdrawn and our benefits be reduced. Take our Social Security contributions and let it go bankrupt. We’d been bankrupt since we’d left home: we’d secure our own society. Retirement was an afterlife we didn’t believe in and that we expected yesterday. Instead of three meals a day, we’d drink coffee for breakfast and scavenge from empty conference rooms for lunch. We had plans for dinner. We’d go out and buy gummy pad thai and throat-scorching chicken vindaloo and bento boxes in chintzy, dark restaurants that were always about to go out of business. Those who were a little flush would cover those who were a little short, and we would promise them coffees in repayment. We still owed someone for a movie ticket last summer; they hadn’t forgotten. Complexity, complexity.
In holiday seasons we gave each other spider plants in badly decoupaged pots and scarves we’d just learned how to knit and cuff links purchased with employee discounts. We followed the instructions on food and wine Web sites, but our soufflés sank and our baked bries burned and our basil ice creams froze solid. We called our mothers to get recipes for old favorites, but they never came out the same. We missed our families; we were sad to be rid of them.
Why shouldn’t we live with such hurry and waste of life? We were determined to be starved before we were hungry. We were determined to be starved before we were hungry. We were determined to decrypt our neighbors’ Wi-Fi passwords and to never turn on the air-conditioning. We vowed to fall in love: headboard-clutching, desperate-texting, hearts-in-esophagi love. On the subways and at the park and on our fire escapes and in the break rooms, we turned pages, resolved to get to the ends of whatever we were reading. A couple of minutes were the day’s most valuable commodity. If only we could make more time, more money, more patience; have better sex, better coffee, boots that didn’t leak, umbrellas that didn’t involute at the slightest gust of wind. We were determined to make stupid bets. We were determined to be promoted or else to set the building on fire on our way out. We were determined to be out of our minds.
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Kristopher Jansma (Why We Came to the City)
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Even if one were to agree with progressive Christians that racial inequities should be the Church’s greatest concern, no other race-based injustice can compare to what is being done under the auspices of “reproductive rights,” something Professor Carl Trueman ably highlighted in First Things. “Police actions in 2018 accounted for the deaths of fewer than three hundred African Americans, while in the same year abortions of African-American babies accounted for more than 117,000 of the same,” he pointed out. “One would think this extreme difference (390 to one) would make abortion the centerpiece of Christian critiques of racism.”67 The only reason it wouldn’t is if those drawing such equivalencies do not, deep down, see those 117,000 babies as equally human as the 300 adults. Prior, French, Keller, and both Moores have taken to the pages of the most elite media outlets in the world to incessantly disparage average Christians who felt it was worth voting for Donald Trump for a chance to dismantle the most wicked practice this nation has ever known. Let’s be clear, no one cast a ballot for Trump because he committed adultery or because he bragged in 2005 about grabbing women’s private parts. Nor was the legal protection of adultery or lechery a feature of the Trump campaign’s platform. In contrast, Clinton and Biden did promise voters that electing them would allow the butchery to continue. They did make it a part of their platforms, and a significant number of voters cast ballots for them based on those promises. Given this, which vote is more morally compromising for the Christian—the one that places power in the hands of those who promise to allow the innocent to be put to death or the one that vests power in those who promise to make a way to rescue the innocent? Which group of Christians do these celebrated evangelical leaders accuse of defaming the name of Christ with an untoward interest in political power, and which do they excuse and even promote?
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Megan Basham (Shepherds for Sale: How Evangelical Leaders Traded the Truth for a Leftist Agenda)
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Page 141:
Group Polarization Patterns
Political anger and demands for privileges are, of course, not limited to the less privileged. Indeed, even when demands are made in the name of less privileged racial or ethnic groups, often it is the more privileged members of such groups who make the demands and who benefit from policies designed to meet such demands. These demands may erupt suddenly in the wake of the creation (or sharp enlargement) of a newly educated class which sees its path to coveted middle-class professions blocked by competition of other groups--as in India, French Canada, or Lithuania, for example.
* * *
A rapid expansion of education is thus a factor in producing inter-group conflict, especially where the education is of a kind which produces diplomas rather than skills that have significant economic value in the marketplace. Education of a sort useful only for being a clerk, bureaucrat, school teacher--jobs whose numbers are relatively fixed in the short run and politically determined in the long run--tend to increase politicized inter-group strife. Yet newly emerging groups, whether in their own countries or abroad, tend to specialize precisely in such undemanding fields. Malay students, for example, have tended to specialize in Malay studies and Islamic studies, which provide them with no skills with which compete with the Chinese in the marketplace, either as businessmen, independent professionals, or technicians. Blacks and Hispanics in the United States follow a very similar pattern of specializing disproportionately in easier fields which offer less in the way of marketable skills. Such groups then have little choice but to turn to the government, not just for jobs but also for group preferences to be imposed in the market place, and for symbolic recognition in various forms.
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While economic interests are sometimes significant in explaining political decisions, they are by no means universally valid explanations. Educated elites from less advanced groups may have ample economic incentives to promote polarization and preferential treatment policies, but the real question is why the uneducated masses from such groups give them the political support without which they would be impotent. Indeed, it is often the less educated masses who unleash the mob violence from which their elite compatriots ultimately benefit--as in Malaysia, Sri Lanka, or parts of India, Africa, or the United States, where such violence has led to group preference policies in employment, educational institutions, and elsewhere. The common denominator in these highly disparate societies seems to be not only resentment of other groups' success but also fear of an inability to compete with them, combined with a painful embarrassment at being so visibly "under-represented"--or missing entirely—in prestigious occupations and institutions. To remedy this within apolitically relevant time horizon requires not simply increased opportunities but earmarked benefits directly given on a racial or ethnic basis.
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Thomas Sowell (Race And Culture)
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The individual home page, of which there must now be millions, is an act of self-expression and self-promotion that recalls several earlier forms, including the greeting card, the resume, and the photograph album.
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Jay David Bolter (Writing Space: Computers, Hypertext, and the Remediation of Print)
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CHAPTER THREE IN ONE PAGE Multitrack 1. Multitracking = considering more than one option simultaneously. • The naming firm Lexicon widens its options by assigning a task to multiple small teams, including an “excursion team” that considers a related task from a very different domain. 2. When you consider multiple options simultaneously, you learn the “shape” of the problem. • When designers created ads simultaneously, they scored higher on creativity and effectiveness. 3. Multitracking also keeps egos in check—and can actually be faster! • When you develop only one option, your ego is tied up in it. • Eisenhardt’s research on Silicon Valley firms: Multitracking minimized politics and provided a built-in fallback plan. 4. While decision paralysis may be a concern for people who consider many options, we’re pushing for only one or two extra. And the payoff can be huge. • We’re not advocating 24 kinds of jam. When the German firm considered two or more alternatives, it made six times as many “very good” decisions. 5. Beware “sham options.” • Kissinger: “Nuclear war, present policy, or surrender.” • One diagnostic: If people on your team disagree about the options, you have real options. 6. Toggle between the prevention and promotion mindsets. • Prevention focus = avoiding negative outcomes. Promotion focus = pursuing positive outcomes. • Companies who used both mindsets performed much better after a recession. • Doreen’s husband, Frank, prompted her to think about boosting happiness, not just limiting stress. 7. Push for “this AND that” rather than “this OR that.
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Chip Heath (Decisive: How to Make Better Choices in Life and Work)
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Skysoftifotech
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In October 2011, Heinz UK launched a Facebook promotion where, when someone complained of being ill on their Facebook page, friends could have them sent a tin of either Cream of Chicken or Cream of Tomato soup with a personalised ‘get well’ message on the label. By such means are lifelong brand associations built.
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Greg Thain (Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store)
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General Joseph O. Mauborgne, who became Chief Signal Officer in October, 1937. Mauborgne had long been interested in cryptology. In 1914, as a young first lieutenant, he achieved the first recorded solution of a cipher known as the Playfair, then used by the British as their field cipher. He described his technique in a 19-page pamphlet that was the first publication on cryptology issued by the United States government. In World War I, he put together several cryptographic elements to create the only theoretically unbreakable cipher, and promoted the first automatic cipher machine, with which the unbreakable cipher was associated. He was among the first to send and receive radio messages in airplanes.
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David Kahn (The Codebreakers: The Comprehensive History of Secret Communication from Ancient Times to the Internet)
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After Giles Palot was burned to death, Sylvie’s mother went into a depression. For Sylvie this was the most shocking of the traumas she suffered, more seismic than Pierre’s betrayal, even sadder than her father’s execution. In Sylvie’s mind, her mother was a rock that could never crumble, the foundation of her life. Isabelle had put salve on her childish injuries, fed her when she was hungry, and calmed her father’s volcanic temper. But now Isabelle was helpless. She sat in a chair all day. If Sylvie lit a fire, Isabelle would look at it; if Sylvie prepared food, Isabelle would eat it mechanically; if Sylvie did not help her get dressed, Isabelle would spend all day in her underclothes. Giles’s fate had been sealed when a stack of newly printed sheets for Bibles in French had been found in the shop. The sheets were ready to be cut into pages and bound into volumes, after which they would have been taken to the secret warehouse in the rue du Mur. But there had not been time to finish them. So Giles was guilty, not just of heresy but of promoting heresy. There had been no mercy for him. In the eyes of the church, the Bible was the most dangerous of all banned books—especially translated into French or English, with marginal notes explaining how certain passages proved the correctness of Protestant teaching. Priests said that ordinary people were unable to rightly interpret God’s word, and needed guidance. Protestants said the Bible opened men’s eyes to the errors of the priesthood. Both sides saw reading the Bible as the central issue of the religious conflict that had swept Europe.
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Ken Follett (A Column of Fire)
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Email 1 : A special announcement to introduce the product. Use your best hook or angle on what the product does for the prospect and give them a link to the purchase page. If you’re doing some kind of discount or special offer (such as free shipping), announce that in this email as well. Email 2 : I call this the “what people are saying” or social proof email. People want to know that they're not the only ones buying the product, so put reviews or testimonials for your product in the email and say, “Look what Mary said when she got the product!” Email 3 : The last chance email. Throw in some scarcity. Tell your prospect that the special price or free shipping expires tonight, you’re running out of stock, or whatever type of scarcity you are using. When I do a promotion, I offer the discount with a time limit of around 72 hours.
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Tanner Larsson (Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business)
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In the 1930s, Dr John Brinkley sold a ‘miracle cure’ for impotence. It involved transplanting goat testicles into men’s scrotums. The procedure didn’t work. Brinkley would usually operate drunk, and maimed and killed a lot of his patients. His medical license was revoked, and the authorities took out full page advertisements in the Journal of the American Medical Association, warning the public not to deal with him. None of this stopped Brinkley from becoming — for a time — one of America’s wealthiest and most loved men. He was able to do this because he built an audience of his own, and nurtured it carefully with entertaining stories. You see, Brinkley’s patients did not read the Journal of the American Medical Association. What they did do was listen to the several radio stations that Brinkley controlled. Every day, he would take to the airwaves and speak for hours on end to promote his goat gonad treatments. He’d tell colourful stories that chided impotent men, and cajoled their wives into buying his procedure. (His story is told in the book Charlatan, if you’re interested.) When you have an audience and you have stories that people want to hear, it’s very difficult to stop you. With an audience of your own, you can change things, you can sell things, you can get people to give you money to put goat parts in their testicles. If people want to hear from you, good luck to anybody who gets in your way.
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Ian Harris (Hooked On You: The Genius Way to Make Anybody Read Anything)
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Ask Questions
"Ask questions, show interest in the response you receive, and then attempt to link those responses to your own knowledge and experience"
- Conversationally Speaking, page 58
Ask questions. Lots of them! Actually, don’t ask too many questions. Questions are simply a means to enter conversation. You should ask questions that promote conversation. Don’t ask just any type of question if your goal is to encourage conversation. Yes/No questions are typically starter questions that should quickly dissolve. Open-ended questions are normally the way to go! Instead of starting sentences with “Who” or “When”, try “How” or “Why”. If conversation stops, either leave or ask an open-ended question.
Try to stay away from cliché questions because they generally elicit cliché answers. There is such a thing as an open-ended question that is too open and cliché. For example, Americans like to respond “Pretty good” or “Not bad” to the question “How’d it go today?” Also, stay away from initially asking difficult questions. In an effort to make your conversation partner comfortable, ask a simple question that they should obviously know.
Questions are a crucial instrument to equip a person for a good conversation. The right question will help you maneuver through any conversational cross-point and is a genuine way to connect with others. Once you ask a question, listen actively! When it’s your turn to respond, try to express their reality using your own words. Asking questions ought to benefit your conversation partner as you intend to give them an opportunity to speak. Use questions liberally and wisely.
Take the dual perspective, be specific and direct, and ask good questions. Seek every opportunity to benefit your conversation partner as you express genuine interest in them. Conversational speaking is a skill. You must practice every day. Try focusing on one element of communication at a time. Perhaps this week, do all possible to handle criticism constructively by asking for details and agreeing with the truth. Next week, intentionally practice another aspect of communication. Opportunity awaits us every day. We just need to engage and enjoy every occasion.
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Alan Garner (Conversationally Speaking: Tested New Ways to Increase Your Personal and Social Effectiveness)
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It paid off in two immediate ways. First, Think Different started a process of bringing pride back to Apple’s employees. Billboards and posters went up across the Cupertino campus. Steve’s narrated version was featured in a video promoting the whole campaign inside the company, and later, after Apple won the Emmy Award for the best television ad campaign for 1998, the company gave a fifty-page commemorative book to all its employees. “Our audience was the employees as much as anyone else,” says Clow. Inspiring them was challenging, especially when Steve was shuttering divisions of the company and laying off thousands of workers. But Think Different gave the surviving employees a sense that they might see better days ahead, for the first time in years.
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Brent Schlender (Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader)
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Why did Connex for QuickBooks Online succeed? Here are the reasons: I received free app store listings on Intuit’s website. My app was even on the first page of their store briefly. This drove large amounts of traffic to my site. I received free listings on many other sites before they started asking for a commission. I later pulled those listings, since the cost to advertise exceeded the revenue they brought to the company. These stores failed to show how many installs and conversions they generated. I had many positive and real reviews on my app store listings. I noticed competitors had hundreds of five-star reviews that mostly looked fake. QuickBooks Online had few integrations at the time. I was one of the first companies to get listed. For QuickBooks Canada and QuickBooks U.K., my app was one of the first system integrators. I had almost no competitors who serviced QuickBooks outside of the U.S. Shopify, BigCommerce, ShipStation and other companies had no native integration. Mine was one of the first. I recorded videos and added landing pages that ranked high on Google with minimal effort. Since I had a shoestring marketing budget, this was very important. The issue I had with other products was that they didn’t offer free promotion. Since my company was one of the first, we had ample time to add features and fix problems. We have a solution that is light years ahead of competitors. Why would someone want to compete with us? In the words of one of my partner companies, “We could build one, but yours would be a lot better.” My app required no desktop apps or website plugins to install. Since my audience was small business owners, the easier the install the better. Most business users have a limited understanding of websites. Asking them to change a bunch of settings or configure something on their own is daunting. We set up Connex for qualified users. Many competitors just let users go through a self-guided trial. We received feedback from many customers that they would purchase if they could make Connex work. I added a talk-to-sales component, and our conversion ratio increased. Connex was successful because I added a personal touch in a world where SaaS owners expect users to just “figure it out” on their own. Software that requires no support and maintenance is a pipe dream.
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Joseph Anderson (The $20 SaaS Company: from Zero to Seven Figures without Venture Capital)
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If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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Having hit on this “theory,” I began to recognize checklists in odd corners everywhere—in the hands of professional football coordinators, say, or on stage sets. Listening to the radio, I heard the story behind rocker David Lee Roth’s notorious insistence that Van Halen’s contracts with concert promoters contain a clause specifying that a bowl of M&M’s has to be provided backstage, but with every single brown candy removed, upon pain of forfeiture of the show, with full compensation to the band. And at least once, Van Halen followed through, peremptorily canceling a show in Colorado when Roth found some brown M&M’s in his dressing room. This turned out to be, however, not another example of the insane demands of power-mad celebrities but an ingenious ruse. As Roth explained in his memoir, Crazy from the Heat, “Van Halen was the first band to take huge productions into tertiary, third-level markets. We’d pull up with nine eighteen-wheeler trucks, full of gear, where the standard was three trucks, max. And there were many, many technical errors—whether it was the girders couldn’t support the weight, or the flooring would sink in, or the doors weren’t big enough to move the gear through. The contract rider read like a version of the Chinese Yellow Pages because there was so much equipment, and so many human beings to make it function.” So just as a little test, buried somewhere in the middle of the rider, would be article 126, the no-brown-M&M’s clause. “When I would walk backstage, if I saw a brown M&M in that bowl,” he wrote, “well, we’d line-check the entire production. Guaranteed you’re going to arrive at a technical error.… Guaranteed you’d run into a problem.” These weren’t trifles, the radio story pointed out. The mistakes could be life-threatening. In Colorado, the band found the local promoters had failed to read the weight requirements and the staging would have fallen through the arena floor. “David Lee Roth had a checklist!” I yelled at the radio.
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Atul Gawande (The Checklist Manifesto: How to Get Things Right)
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In October 2018, Sri Lankan civil leaders gave Facebook’s regional office, which oversees South Asia’s 400 million users from India, a stark presentation. Hate speech and misinformation were overrunning the platform, seemingly promoted by its algorithms. Violent extremists operated some of its most popular pages. Viral falsehoods were becoming consensus reality for users. Facebook, after all, had displaced local news outlets, just as it had in Myanmar, where villages were still burning. Sri Lanka might be next. Separately, government officials met privately with Facebook’s regional chiefs in Colombo. They pleaded with the company to better police the hate speech on their platform. These posts and pages violated the company’s own rules. Why wouldn’t Facebook act?
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Max Fisher (The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World)
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The Importance of Books in Our Lives
Books have always been an integral part of human civilization, shaping societies, preserving knowledge, and fostering personal growth. From ancient manuscripts to modern digital eBooks, they provide a gateway to learning, imagination, and personal development. Books serve as a bridge to the past, allowing readers to explore the thoughts, ideas, and cultures of previous generations. They also encourage critical thinking by offering multiple perspectives on topics ranging from philosophy and science to art and fiction.
One of the greatest values of books lies in their ability to educate. Whether it's academic textbooks, biographies, or self-help guides, books impart knowledge that helps individuals excel in personal and professional spheres. Students, for example, rely heavily on textbooks to prepare for exams, while professionals may turn to industry-specific literature to stay updated with new trends and technologies. Beyond formal education, reading fosters self-improvement by exposing individuals to new ideas, challenges, and perspectives that expand their thinking and worldview.
Books also serve as an escape from reality, providing readers with an opportunity to dive into new worlds and experience life from different perspectives. Fictional genres, such as fantasy, mystery, and romance, offer entertainment while simultaneously inspiring empathy and creativity. A reader can embark on an adventure through the pages of a novel or experience a new culture through travel literature. In this sense, books become companions that help readers unwind, dream, and explore the unknown, even from the comfort of their homes.
In addition to their educational and recreational benefits, books play a critical role in personal development. Self-help books guide readers through personal challenges by offering advice on mental health, relationships, or financial management. Biographies of influential personalities inspire readers to overcome obstacles and achieve success. Books also promote empathy by helping readers understand emotions and experiences different from their own. When individuals read about the struggles, triumphs, and perspectives of others, they become more compassionate and socially aware.
Furthermore, books foster a lifelong habit of learning and personal reflection. They help develop concentration and focus, as reading requires sustained attention. This is particularly important in the digital age, where people are often distracted by social media and short-form content. Regular reading improves vocabulary, communication skills, and analytical thinking, all of which contribute to personal and professional growth. Additionally, books promote mental well-being, offering a sense of comfort and relaxation to readers. Many people find solace in reading, especially during challenging times, as books can provide both emotional support and practical solutions.
Even in a world dominated by technology, the relevance of books remains undiminished. While the formats may change—moving from physical books to audiobooks and eBooks—their essence and purpose remain
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Sufi
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Independent Author Network (IAN) The IAN is an online group of authors who are either self-published or published by a small indie press. Members of this online community promote their books on social media channels, share their experiences in self-publishing, and promote other members. Writers who join receive a member page with biographical information and links for up to six books. There is a one-time setup fee of about $25.
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Frances Caballo (Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books)
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An integral part of a public offering is a “road show,” during which company leaders pitch their prospects to bankers and investment gurus. Brin and Page refused to see themselves as supplicants. According to Lise Buyer, the founders routinely spurned any advice from the experienced financial team they’d hired to guide them through the process. “If you told them you couldn’t do something a certain way, they would think you were an idiot,” she says. The tone of the road-show presentations was set early, as Brin and Page introduced themselves by first names, an opening more appropriate for bistro waiters than potential captains of industry. And of course they weren’t attired like executives—the day of their presentation of Google’s case to investors was one more in a lifetime of casual dress days for them. Google had prepared a video to promote the company, but viewers considered it amateurish. It was poorly lit and wasn’t even enlivened by the customary upbeat musical sound track. Though anyone who read the prospectus should have been prepared for that, some investors had difficulty with the heresy that Google was willing to forgo some profits for its founders’ idealistic views of what made the world a better place. On the video Brin cautioned that Google might apply its resources “to ameliorate a number of the world’s problems.” Probably the low point of the road show was a massive session involving 1,500 potential investors at the Waldorf-Astoria hotel in New York. Brin and Page caused a firestorm by refusing to answer many questions, cracking jokes instead. According to The Wall Street Journal, “Some investors sitting in the ballroom began speculating with each other whether the executives had spent any time practicing the presentation, or if they were winging it.” The latter was in fact the case—despite the desperate urging of Google’s IPO team, Page and Brin had refused to perform even a cursory run-through.
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Steven Levy (In the Plex: How Google Thinks, Works, and Shapes Our Lives)
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Frequently the whole book would boil down to a single breathing practice, with an entire philosophy wrapped around it. Sometimes, maddeningly, a book would spend two hundred pages promoting the spiritual value of a particular style of breathing, only to say at the end that it could not be taught in a book.
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Gay Hendricks (Conscious Breathing: Breathwork for Health, Stress Release, and Personal Mastery)
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The question remains for us as it was for Freud: Can we progress toward a higher civilization, a higher morality without exacting a greater price from the human ego than it can pay? If we understand that neurosis need not be the price for moral achievement, that human drives can be controlled without imperiling the human psyche, then, hopefully, our growing knowledge of human psychology may lead the way to a new achievement in civilization. It may lead also to the further evolution of the moral side of man, a progress which is momentarily in jeopardy because of the degree of human suffering and loss of vitality that has accompanied our limping pace from the Stone Age to the Second World War. But we are speaking of children and child-rearing here. Our aims are very modest ones. We are speaking about a single child in whom the hopes of his parents and our culture are embodied. Our knowledge of the child has expanded most hopefully in the past fifty years. We do not know and we cannot say how this knowledge will serve the moral evolution of man in the centuries to come. Our problem is to find out how a child who is to be reared in our culture today can achieve the necessary harmony between his drives and his conscience and between his ego and his society, serving the best interests of his society without succumbing to illness. But, in fact, we do not yet know all the necessary answers to such vital questions. The problems of child-rearing which we will deal with in these pages can only be dealt with on the level of our present knowledge, a psychology of the child which is large but incomplete in vital areas. If we are willing to accept the limitations of a young science and to proceed with very modest aims and expectations in applying this knowledge to child-rearing, we can justify the existence of such a book as this one. We will try to bring together some of the more important discoveries in child development and child psychology to see in what way our present knowledge can promote the mental health of children.
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Selma H. Fraiberg (The Magic Years: Understanding and Handling the Problems of Early Childhood)
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Kookdokoo is a simple web-based real-time group chat tool for business. It makes real-time communication with more people as simple as visiting a web page. Kookdokoo business communication app helps the owner can easily share product details, images take orders and promote, also instant connect through messaging.
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Jay Vora
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Signal”
Spanish American War
Rear Admiral Richard P. Hobson, USN was born on August 17, 1870. He served as a Navy Lieutenant during the Spanish-American War and was later promoted to the rank of Rear Admiral and served as a Congressman from Alabama from 1907 until 1915. After leaving Congress, Hobson became involved in promoting the prohibition of alcohol and became known as the “The Father of American Prohibition.” Admiral Hobson died on March 16, 1937, in New York City, at the age of 66. Read page 107 in the award winning book, “The Exciting Story of Cuba” by Captain Hank Bracker
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Hank Bracker (The Exciting Story of Cuba: Understanding Cuba's Present by Knowing Its Past)
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Zoological Parks South of Florida
“Cuba has several zoos, the largest of which are in Havana and Santiago de Cuba. The Havana National Zoo is dedicated to going beyond the mere display of animals and attempts to maintain a more natural habitat, supporting and promoting breeding programs for various species with follow-up scientific research programs.”
From page 500, “The Exciting Story of Cuba” by award winning author Captain Hank Bracker. Available at Amazon.com, Barnes&Noble.com, BooksAMillon.com and other Independent book outlets.
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Hank Bracker (The Exciting Story of Cuba: Understanding Cuba's Present by Knowing Its Past)
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Cuban Aircraft are Seized
During the early 1960’s, Erwin Harris sought to collect $429,000 in unpaid bills from the Cuban government, for an advertising campaign promoting Cuban tourism. Holding a court order from a judge in Florida and accompanied by local sheriff’s deputies, he searched the East Coast of the United States for Cuban property. In September 1960, while Fidel was at the United Nations on an official visit, Harris found the Britannia that Castro had flown in to New York. That same day the front page of The Daily News headlined, “Cuban Airliner Seized Here.”
Erwin Harris continued by seizing a C-46, which was originally owned by Cuba Aeropostal and was now owned by Cubana, as well as other cargo airplanes. He seized a Cuban Naval vessel, plus 1.2 million Cuban cigars that were brought into Tampa, Florida, by ship. In Key West, Harris also confiscated railroad cars carrying 3.5 million pounds of cooking lard destined for Havana. All of these things, excepting the Britannia, were sold at auction.
Nikita S. Khrushchev, the Soviet premier, replaced the airplane that had been confiscated. On September 28th, Castro boarded the Soviet aircraft at Idlewild Airport smiling, most likely because he knew that his Britannia airplane would be returned to Cuba due to diplomatic immunity.
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Hank Bracker
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The Autobiography of Thomas Jefferson runs less than one hundred pages and ends when he becomes US secretary of state in 1790. In this work, Jefferson attempted once again to secure his antislavery credentials, after training for a lifetime as a slaveholder: “Nothing is more certainly written in the book of fate than that these people are to be free,” he wrote. “Nor is it less certain that the two races, equally free, cannot live in the same government. Nature, habit, opinion has drawn indelible lines of distinction between them.” In forty years, nothing had diminished his need to produce racist ideas—not the Black exhibits, uplift suasion, letters from abolitionists, Sally Hemings, or the loyalty or the resistance of enslaved Africans. Jefferson shared the same view in his Autobiography in 1821 that he had in Notes in 1781. He promoted the colonization idea, that freed Blacks be hauled away to Africa in the same manner that enslaved Blacks had been hauled to America.
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Ibram X. Kendi (Stamped from the Beginning: The Definitive History of Racist Ideas in America)
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United States is committed to protecting privacy. It is an element of individual dignity and an aspect of participation in democratic society. To an increasing extent, privacy protections have become critical to the information-based economy. Stronger consumer data privacy protections will buttress the trust that is necessary to promote the full economic, social, and political uses of networked technologies. The increasing quantities of personal data that these technologies subject to collection, use, and disclosure have fueled innovation and significant social benefits. We can preserve these benefits while also ensuring that our consumer data privacy policy better reflects the value that Americans place on privacy and bolsters trust in the Internet and other networked technologies. The framework set forth in the preceding pages provides a way to achieve these goals. The Consumer Privacy Bill of Rights should be the legal baseline that governs consumer data privacy in the United States. The Administration will work with Congress to bring this about, but it will also work with privatesector stakeholders to adopt the Consumer Privacy Bill of Rights in the absence of legislation. To encourage adoption, the Department of Commerce will convene multistakeholder processes to encourage the development of enforceable, context-specific codes of conduct. The United States Government will engage with our international partners to increase the interoperability of our respective consumer data privacy frameworks. Federal agencies will continue to develop innovative privacy-protecting programs and guidance as well as enforce the broad array of existing Federal laws that protect consumer privacy. A cornerstone of this framework is its call for the ongoing participation of private-sector stakeholders. The views that companies, civil society, academics, and advocates provided to the Administration through written comments, public symposia, and informal discussions have been invaluable in shaping this framework. Implementing it, and making progress toward consumer data privacy protections that support a more trustworthy networked world, will require all of us to continue to work together★ 45 ★
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Anonymous
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47.Gumtree.com Another great online listing/free ads site, Gumtree is a great place to get noticed. I especially enjoy him how the site is well designed to help people easily find what they need here. 48.A Link Management Assistant. This is the web-based tool that will help you easily get your site promotion and search engine marketing done in a snap. A link management assistant is the tool you need to boost your pages up the search engine rankings.
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Dan Howe (101 TOTALLY FREE Ways to get FREE ADVERTISING For Your WEBSITE or BLOG: a complete guide to SEO, website optimization, website design, website building ... advertising & free publicity series Book 1))
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mozzarella. I do not buy them in packages already grated as there might be something in it that keeps them nicely separated. My parmessan and pecorino romano cheeses are bought in chunks from the delicatessen. When in a rush, I sometimes have them grind it for me.
Memories
Right after the war, to promote some semblance of sanity, schools were immediately reopened. No longer were the pages
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N.T. Alcuaz (Banana Leaves: Filipino Cooking and Much More)
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General Joseph O. Mauborgne, who became Chief Signal Officer in October, 1937. Mauborgne had long been interested in cryptology. In 1914, as a young first lieutenant, he achieved the first recorded solution of a cipher known as the Playfair, then used by the British as their field cipher. He described his technique in a 19-page pamphlet that was the first publication on cryptology issued by the United States government. In World War I, he put together several cryptographic elements to create the only theoretically unbreakable cipher, and promoted the first automatic cipher machine, with which the unbreakable cipher was associated. He was among the first to send and receive radio messages in airplanes. As
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David Kahn (The Codebreakers: The Comprehensive History of Secret Communication from Ancient Times to the Internet)
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If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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Hello, my name is Marcos, I am a naturalized urban writer of Argentine nationality.
I have bad news for you! Amazon removed my works from the platform because I promoted my new books on other platforms and not with them, but it doesn't matter, despite not having received a cent from them for two years, I have good news! I have 150 works available on my fandom page: novels and stories of horror, mystery, suspense, science fiction, romance, poems and thoughts, stories for children and critical political thinking.
I thank everyone and you can visit me.
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Marcos Orowitz (TALENTO PARA EL HORROR: Homenaje a Edgard Alan Poe ("Serie Talento para el horror") (Spanish Edition))
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The Importance of Books in Our Lives
Books have always been an integral part of human civilization, shaping societies,
preserving knowledge, and fostering personal growth. From ancient manuscripts to modern digital eBooks, they provide a gateway to learning, imagination, and personal development. Books serve as a bridge to the past, allowing readers to explore the thoughts, ideas, and cultures of previous generations. They also encourage critical thinking by offering multiple perspectives on topics ranging from philosophy and science to art and fiction.
One of the greatest values of books lies in their ability to educate. Whether it's academic textbooks, biographies, or self-help guides, books impart knowledge that helps individuals excel in personal and professional spheres. Students, for example, rely heavily on textbooks to prepare for exams, while professionals may turn to industry-specific literature to stay updated with new trends and technologies. Beyond formal education, reading fosters self-improvement by exposing individuals to new ideas, challenges, and perspectives that expand their thinking and worldview.
Books also serve as an escape from reality, providing readers with an opportunity to dive into new worlds and experience life from different perspectives. Fictional genres, such as fantasy, mystery, and romance, offer entertainment while simultaneously inspiring empathy and creativity. A reader can embark on an adventure through the pages of a novel or experience a new culture through travel literature. In this sense, books become companions that help readers unwind, dream, and explore the unknown, even from the comfort of their homes.
In addition to their educational and recreational benefits, books play a critical role in personal development. Self-help books guide readers through personal challenges by offering advice on mental health, relationships, or financial management. Biographies of influential personalities inspire readers to overcome obstacles and achieve success. Books also promote empathy by helping readers understand emotions and experiences different from their own. When individuals read about the struggles, triumphs, and perspectives of others, they become more compassionate and socially aware.
Furthermore, books foster a lifelong habit of learning and personal reflection. They help develop concentration and focus, as reading requires sustained attention. This is particularly important in the digital age, where people are often distracted by social media and short-form content. Regular reading improves vocabulary, communication skills, and analytical thinking, all of which contribute to personal and professional growth. Additionally, books promote mental well-being, offering a sense of comfort and relaxation to readers. Many people find solace in reading, especially during challenging times, as books can provide both emotional support and practical solutions.
Even in a world dominated by technology, the relevance of books remains undiminished. While the formats may change—moving from physical books to audiobooks and eBooks—their essence and purpose remain
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Alex
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Search Engine Optimization is basically the process of enhancing the quantity and quality of site traffic to a particular
site or a web site from search engines. SEO focuses on paid rather than organic traffic, and unpaid visitors rather than
paid advertising or sponsored links.
SEO helps increase the visibility of a site by making sure that its contents are
relevant and informative. Several things can affect search engine rankings, including keyword relevancy, backlinking, title
tags, meta tags, and description tags. It is important that your content is keyword-rich and that it contains keywords that
are commonly used by search engine crawlers. This ensures that when a search engine user performs a search on a particular
topic, they find what they are looking for. Keyword-rich content gives a higher chance of appearing in search results.
Search Engine Optimization also works well in promoting your website by ensuring that your keywords appear in the meta tags
of the HTML code and in the description tag of every web page that you create.
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AI SEO
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Quoting page 74-75: The ability of the minority rights interest groups to win control of the new agencies of civil rights enforcement established in the 1960s followed a traditional pattern in the politics of regulation that students of public administration called “clientele capture.” The practice is as old as Jacksonian democracy, which set the American tradition wherein party patronage ruled the civil service and mission agencies were expected to cater to the needs of their organized constituencies: farmers, veterans, laborers, and business interests. By the 1960s, journalists referred to these arrangements as iron triangles.” They were three-way coalitions of mutual back-scratching, operating in Washington and in state and municipal governments throughout America. Three points of the triangle were organized interests which lobbied legislators to establish or expand programs beneficial to their members; legislative committees, which obliged the lobbyists by authorizing and funding programs for the mission agencies to manage; and government bureaucrats, who expanded their empire building service programs to benefit the interest groups. To complete the triangular cycle, interest groups supported the legislators. … because environmental and consumer protection regulation is cross-cutting and horizontal—covering pollution, for example, from all industrial sources, rather than single industry and vertical … it is a difficult target for capture.
The new agencies of civil right regulation, however, were different in ways that made them highly vulnerable to capture. Most important, the cost-benefit structure of civil right regulation is the opposite of that found in environmental and consumer protection regulation. Benefits (jobs, promotions, admissions, contract set-asides) are narrowly concentrated among protected-class clienteles (racial and ethnic minorities, women, the handicapped). Costs, on the other hand, are widely distributed (government and corporate budgets).
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Hugh Davis Graham (Collision Course: The Strange Convergence of Affirmative Action and Immigration Policy in America)
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If you have economies of scale, penetration pricing often works best Would your business benefit from economies of scale? (Most web businesses do.) If so, your ideal pricing strategy may be penetration pricing—charging a low price, basing your financial model on eventually reaching market-dominating economies of scale. Supply-side economies of scale mean that your profit margins increase the more you sell, because as you sell more, your cost of sales (unit costs) usually becomes lower, and your fixed costs become a smaller fraction of your overall costs. Demand-side economies of scale mean that the more customers you get, the more value each customer gets from your service, for the following reasons. You may benefit from having a network of customers. For example, if a phone system had only two users, only one type of call could be made (one between User A and User B). If it had three users, then three types of call could be made (A–B, B–C and A-C). If it had twelve users, sixty-six different types of calls could be made. The overall value of a phone system to its users is roughly proportional to the square of the number of users. You may benefit from there being a market of complementary products and services. The project-management web app Basecamp has many integrations, which it promotes on its website. At the bottom of the page, Basecamp shows off how quickly it’s acquiring new users, to persuade other companies to add integrations. You may benefit from having a bigger knowledge base, more forums, or more trained users. The ecosystem of knowledge around a product can be valuable in itself. WordPress grows because it’s easy to find a WordPress developer and it’s easy for those developers to find answers to their questions. You may benefit from the perception that yours is the standard. Users are aware of the value of choosing the ultimate winner—especially when they have to invest time and resources into using your company—so they will be attracted by the perception that you’ll win.
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Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
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When pages that promote female pleasure are hidden, we understand that our pleasure is invalid,
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Jillian York (Silicon Values: The Future of Free Speech Under Surveillance Capitalism)
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Three of the leading opponents of behavioral genetics collaborated on a book that set out to deconstruct the new science and reverse the biological tide. The book was Not in Our Genes, and the authors were three of the most vigilant critics of the genetic view: Richard Lewontin, a population geneticist at Harvard; the indefatigable Leon Kamin, who was then at Princeton’s psychology department; and Steven Rose, a neurobiologist at England’s Open University. Although the book had slight impact, it is worth examining as a compendium of the arguments and methods of the opponents of behavioral genetics, arguments that these critics, and their shrinking band of allies, continue to make despite repeated refutations.
Throughout the text the authors, with admirable candor, proclaim their Marxist perspective and their “commitment to … a more socially just—a socialist—society.” Few pages go by without references to “dialectics,” “bourgeois society,” and “capitalist values.” The authors’ apparently feel their clean breast about their politics permitted wholesale assumptions about those of their opponents. We are leftists is their implicit claim; but you on the other side of the scientific fence are reactionaries. Liberals, they appeared to be saying, can have only one scientific view, theirs; any other must be right-wing and antiliberal.
“Biological determinist ideas,” they say, “are part of the attempt to preserve the inequalities of our society and to shape human nature in its own image.” It must surely have come as unpleasant news to Sandra Scarr, Jerome Kagan, and other liberal psychologists to learn that they were striving to preserve society’s inequalities. In addition, the authors’ nasty assumptions of their opponents’ motives must have been an eye-opener to the hundreds of microbiologists, lab technicians, DNA scanners, rat-runners, statistical analysts, and all the others engaged in behavioral genetics research who learned from the book that they were going to work each day “to preserve the interests of the dominant class, gender, and race.”
But the falsity of the authors’ premise goes well beyond slandering a few individuals. Throughout the text, the writers deny the possibility that scientists could exist who place their curiosity about the world ahead of their political agendas. Lewontin, Kamin, and Rose deny as well the possibility of any man or woman, including themselves, separating science from politics. (“Science is not and cannot be above ‘mere’ politics.”) They leave no room for the scientist who is so intrigued by new information, in this case gene-behavior discoveries, that he or she is oblivious to alleged political consequences. For the authors, all scientists who seek out biological influences on behavior, from Darwin to Robert Plomin, are willing servants of the status quo, if not promoters of a return to feudalism.
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William Wright (Born That Way: Genes, Behavior, Personality)
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The root of the disinformation problem, of course, lay in the technology. Facebook was designed to throw gas on the fire of any speech that invoked an emotion, even if it was hateful speech—its algorithms favored sensationalism. Whether a user clicked on a link because they were curious, horrified, or engaged was immaterial; the system saw that the post was being widely read, and it promoted it more widely across users’ Facebook pages. The situation in Myanmar was a deadly experiment in what could happen when the internet landed in a country where a social network became the primary, and most widely trusted, source of news.
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Sheera Frenkel (An Ugly Truth: Inside Facebook's Battle for Domination)
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I have had to find a way to enjoy movies and television even when the script is not written for me and the only characters that look like me are peripheral to the main action because I would like to see more than a few movies in my lifetime. I have had to find a way to work in offices that don’t see me as management material while still believing that there is a chance I can get a promotion anyway. I’ve had to study history that erased my culture from its pages and know that it did not actually erase me. I’ve had to learn laws that weren’t written to serve me. I’ve had to learn to write and appreciate words in a language that was forced on my ancestors. Not only have things in America not been built for me; they have never been built for me. And although that has been physically, financially, politically, and psychologically disastrous for my community, I have come to see that it is also damaging to be led to believe that everything should be built for you and that anything built with the consideration of others is inherently harmful to you. It is harmful to the individual who believes it, and it is harmful to every system they interact with that is supposed to be built on coalition.
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Ijeoma Oluo (Mediocre: The Dangerous Legacy of White Male America)
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Here’s my contribution...” This statement works in multiple contexts, including those where bragging is not highly regarded and when pointing out your contributions to a team project. If someone claims your work, you might also use statements such as “I appreciate [name] adding to my thinking” or “I’m glad we’re on the same page. My original thinking is that...” “People tell me that...” This softens a brag, as you’ve put it in the third person. “I’m proud to have supported my client by...” This is a softer version of “I did this...” “It’s a privilege to have...” Other variations of this include “I was excited when...,” “I was honored by...,” and “I appreciate...” Banish the statements “It was really a team effort” and “It wasn’t a big deal” from your vocabulary. It’s also stronger to talk about accomplishments rather than effort. I asked Whitney Johnson, who is recognized as one of the world’s foremost executive coaches, what she recommends her clients say when they’re having trouble bragging. One suggestion of particular note is: I know it might feel odd for me to talk to you about what I do well because society has taught us to not like women who do. But now I’m going to, so that you will know that I can do the work you are thinking of hiring me to do.
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Lisa Bragg (Bragging Rights: How to Talk About Your Work Using Purposeful Self-Promotion)
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From the veteran bestsellers down to the writers who are preparing their manuscript for agent queries, everyone approaches their workspace wondering how the hell they managed to get something good onto the page the day before, because today it feels impossible. Until they start to write.
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Courtney Maum (Before and After the Book Deal: A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book)
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Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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When we read something that requires us to think, there is distance between ourselves and the printed page. We are not necessarily swept along by the words. We can analyze, ponder, weigh, compare, contrast, and disagree. We can reread a paragraph if we do not understand the argument. We may look up vocabulary we do not know. We may challenge the conclusions. Because there is a distance between ourselves and written words, we do not cheer a well-written sentence or applaud a powerful paragraph, though we may appreciate how well the work is done. Written words promote thinking. Moreover, the better people read and the more they read, the better and longer they can think.
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James Montgomery Boice (Whatever Happened to The Gospel of Grace?: Rediscovering the Doctrines That Shook the World)
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Facebook Marketing Course
By taking a Facebook marketing course, you can quickly create a means of income on a huge platform like Facebook. This Facebook marketing course covers a large part of digital marketing. When we talk about social media, we mean Facebook as the biggest online social media platform.
Because every month on average 2.96 billion people around the world actively use Facebook and 1.3 billion people use Facebook Messenger. So think about how much of a platform you are getting for free to promote your business.
Most of us don't know about Facebook's numerous features and tools, or even if we do, we don't know how to use them. Although it is unbelievable, it is true that if we learn the use of those tools, we can easily increase the sales of our website, Facebook page, or e-commerce site many times.
Why learn Facebook Marketing?
The interface we usually see on Facebook is only 20% of Facebook. The remaining 80 percent are in various subdomains of Facebook. In our country, no one can use 99 percent of Facebook. It cannot be said that more than 5% of the mangoes are used by the common people. And spammers can use 10 percent. So today I will discuss how to earn from Facebook by using the maximum of Facebook.
In 2019, Facebook earned $40 million from Facebook ads alone, after paying content creators, bloggers, publishers, and developers. Which has doubled till now. If the calculation includes the amount Facebook pays to those who create content and make videos on Facebook, the amount would be $1 billion.
Have you ever wondered why Facebook gives them so much money? The reason is propaganda. As a result of this campaign, the business expanded. That is not in the words - "propaganda is expansion"! The objective of this Facebook campaign and marketing is to increase sales. The higher the sales, the higher the profit. That's why every company now hires its own social media marketing manager to promote its business and increase sales.
A social media marketing manager's salary ranges from around $500 to $3,000. In other words, Facebook has facilitated the way to do business in social media as well as to get a job.
How many Types of Facebook Marketing?
To know how to use Facebook's features and tools, you need to take a Facebook Marketing Course. Facebook marketing is generally of two types, namely – free Facebook marketing and paid Facebook marketing. In this case, you can do both types of courses. Facebook free and paid marketing is used according to the type of business.
Free Facebook Marketing
Marketing or advertising on Facebook without spending any money is called Free Facebook Marketing. Let's give an example – “You open a Facebook page for your business, then give it a nice name according to the type of work you do. Then continue to post about your products every day, as well as request your relatives and friends to like your page.
Also, ask them to share your page. Give them a little flattery so that they stay by your side and help grow your page by liking-commenting-sharing, etc etc”. But you don't have to spend any money to do them. This is called Free Facebook Marketing.
Paid Facebook Marketing
On Facebook, those posts that we see under a post (Sponsored) are called paid Facebook marketing. Every company wants everyone to know about their products. So they use paid Facebook marketing in addition to using free Facebook promotion.
It is possible to reach very selective customers by using this paid Facebook marketing. For example, "You want your product's customers to be located within the Dhaka Banani area and for both men and women, and you can also give an age limit that people between so and so age will see my ad or post".
It is natural that you will not get the benefits that you can enjoy in the case of paid Facebook marketing in the case of free. This is why you need to spend money on paid Facebook marketing.
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Bhairab IT Zone
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IF THIS CONCLUSION had signaled the end of Arendt’s thinking on the subject, American readers of On Revolution could close the book basking in a feeling of self-satisfaction, offering a hymn of praise to their country’s exceptionalism, singing a chorus of “God Bless America” and retiring to their beds secure in the conviction that theirs was a nation unlike all others. But this was not the German-Jewish immigrant’s complex understanding of the United States, where gratitude was inevitably tempered by ambivalence and pessimism. Arendt was not one to close on so optimistic a note. The book’s last chapter, bringing the narrative up to the present, takes a sharp turn toward the ominous. It exhibits what one commentator calls a “particularly bleak and embattled tone.” It is a bucket of cold water thrown on the warm glow of the earlier exuberance. Political freedom, Arendt insisted in the book’s final pages, “means the right ‘to be a participator in government,’ or it means nothing.” The colonial townships and assemblies, building pyramidally to the constitutional conventions, were paradigms of citizen participation, but the popular elections that Americans today consider the hallmark of their democratic republic are hardly the same thing. Voting is not what Arendt meant by participation. The individual in the privacy of the voting booth is not engaged with others in the public arena, putting one’s opinions to the test against differing views and life experiences, but instead is choosing among professional politicians offering to promote and protect his or her personal interests through ready-made formulas, mindless banalities, blatant pandering, and outlandish promises cobbled together as party programs. (And heaven help the elected official who, in the manner of Edmund Burke, tries to argue against the personal interest of his or her constituents or to communicate bad news.) Leaders are selected on the basis of private, parochial concerns, not the public welfare, producing a mishmash of self-interested demands, or what Arendt called “the invasion of the public realm by society.” This was almost the opposite of genuine participation. Instead of the kind of intimate interchange of views and the deliberation that might be expected to resolve conflict, which was the practice of the townships and assemblies, isolated voters left to their own devices and with no appreciation of any larger good or of people different from themselves demand an affirmation of their particular prejudices and preconceptions. They have no opportunity, or desire, to come together with the aim of reaching mutual understanding and agreement on shared problems. Centrifugality prevails. American democracy, Arendt writes, had become a zero-sum game of “pressure groups, lobbies and other devices.” It is a system in which only power can prevail, or at best the blight of mutual backscratching to no greater end than mere political survival, lending itself to lies and demagoguery, quarrels and stalemates, cynical deal-making, not public exchange and calm deliberation.
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Barry Gewen (The Inevitability of Tragedy: Henry Kissinger and His World)
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One of the mistakes you may make is choosing only to promote your blog posts or website rather than your opt-in incentive. If you’re going on a podcast or are guest posting, share a link to a landing page.
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Meera Kothand (The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears)
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Almost all proposals include ten sections. They are: (1) the title page, (2) the proposal table of contents, (3) The Overview, (4) Production Details, (5) The Audience, (6) The Competitive Analysis, (7) Marketing and Promotion, (8) About the Author, (9) Table of Contents and Chapter Outline, and (10) Sample Chapter (or two). A proposal might also have an appendix with additional information. A scholar would want to provide his curriculum vitae in the appendix. A photographer would include some sample photographs. Sometimes you might use a collection of news clippings.
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Andy Ross (The Literary Agent's Guide to Writing a Non-Fiction Book Proposal)
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To help him through mine school, Frank had borrowed some money from his brother Reef, who in those days was known for promoting quick cash out of the air. “Don’t know when I can pay this back, old Reefer.” “Whenever that is, if I’m still alive, that would be payback enough for me, so don’t worry.” As usual, Reef wasn’t thinking that closely about what he was saying, finding it in fact impossible to imagine any kind of a future in which being dead was preferable to living. Part of the same rooster-in-the-morn attitude that kept him winning at games of chance. Or winning enough. Or he thought it did. One day out of the usual nowhere, Reef showed up in Golden to find Frank with his nose in a metallurgy book. “I have a chore to run, sort of romantic chore, nothing too difficult, you want to come along?” “Where to? Being’s I’ve got this exam?” Flapping the book pages at his brother for emphasis. “Well you look like you could use a break. Why don’t we go up Castle Rock to that amusement park and have us a few beers.” Why didn’t they? Frank had no idea. Next thing he knew it was daytime again, Reef had squared everything with the Professor, and they were headed for Nevada.
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Thomas Pynchon (Against the Day)
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We are a Digital Marketing and professional seo plano Agency that will grow your business by engaging your ideal prospects across multiple digital channels and effectively motivate them to contact your sales team. Our first step is to understand you market, customers and unique selling proposition. Then we craft an integrated marketing strategy to promote your business to your specific market segment.
CoSapient Inc. provides internet marketing and SEO services to companies that want to be found organically on the first page of major search engines. Call Us Today to speak to one of our seasoned marketers and start driving new customers to your business! 214-414-1976.
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Kip Madden
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Quoting page 235:
Universalism: The Promiscuous Altruism
At one extreme of the spectrum of discriminating altruisms lies universalism, altruism that is practiced without discrimination of kinship, shared values, acquaintanceship, propinquity in time or space, or any other characteristic. An immense literature has grown up promoting an ideal expressed well by a now forgotten poet at the end of World War I: “Let us no more be true to boasted race or clan / but to our highest dream, the brotherhood of man.”
This sounds lovely, but what kind of altruism does it praise? Clearly the poem is a paean to “promiscuous” altruism. Promiscuity should always be challenged. Pierre-Joseph Proudhon (1809-1865) said, “If all the world is my brother, then I have no brother.” The specific shortcoming of universalism is easy to identify: it promotes a pathology that was identified in the preceding chapter, namely the tragedy of the commons.
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Garrett Hardin (Living within Limits: Ecology, Economics, and Population Taboos)
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Our affordable SEO packages in Delhi provide off page SEO web 2.0 and white hat technology services. Website that is optimized for search engines focuses mainly on the relevancy as well as organic ranking. The optimization is considered best using White Hat SEO practices. We have a specialized team that focuses on white hat SEO technologies for bringing better traffic to the website. The White hat technologies of SEO packages in Delhi include backlinking, link building, keyword analysis and improve link popularity. Off page SEO packages provides visibility of website in the search engine result pages.
The goal of our SEO Packages in Delhi is to generate organic traffic and awareness for a website. We prefer using high quality content that meets the visitors’ needs and also solve their problems. Using SEO keyword research tools, we discover the most relevant keywords that is must for your site content. We try to follow best practices while creating meta descriptions for each and every page on the website. This helps search engines and users discover content appropriately. While offering SEO packages in Delhi based on white hat technologies, we make sure that the sites are easy to navigate by the users.
Online SEO promotion is the vital part of marketing, introduce now, that too within economical prices. Reach more people and improve the higher chance of success.
Optimizing your On-page SEO is imperative if you want to target leads. However, it does not mean that you would continue SEO on page optimization and neglect the other channels like the social media. In order to get the best results, one needs to target all the channels with the user landing up on your website. Having a great user-friendly website with all the relevant information is ultimately help you to reap benefits.
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Ezeeonline.in
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Isabella Di Fabio - Design and Function of a website
Realization of a design based on the requirements of the site and users
The design of the site is a fundamental tool to attract users and the success to be obtained in many other aspects such as:
Promotion
Loading speed
User affinity
Among others
It will largely depend on the considerations that are made when designing.
Isabella Secret Story of Web Design - It is important to note that the design of the pages should be done thinking about the client and not the administrator, carefully choosing all the elements that are used and using only the necessary resources to communicate the desired message, ensuring that the site has a simple look and nothing overdone.
Consistency in look and feel is important to maintain ensuring the same look and feel on every page.
The home page should give a general idea of the site, as this is your fundamental entry point.
It is the first thing users see and creates that first impression that is so important.
It is in it where you determine whether you will continue to explore the pages or if you will navigate to another more interesting place.
Isabella Di Fabio Secret Story of Website Design
Texts are significant elements within the website design. These contain most of the information provided, the explanations and details of the elements that make up the site, constitute the main means of communication with the client.
This is the fundamental reason for the texts to be chosen, revised and corrected in such a way that the ideas to be transmitted are reflected.
For the presentation of the text it is essential to know the type of font that is going to be used so that it can be read well regardless of the type of browser or operating system of the users.
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Isabella Di Fabio
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For authors, publishers and book marketers, Buchdeals is the perfect tool to find new fans and loyal readers and to sell more books. On our page for book deals partners you can find more information about working with book deals and all promotions. We also have an author blog in which we publish exclusive marketing tips for book publications and exclusive content.
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Buchdeals GmbH
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In my study, next to my desk, is a locked bookcase that contains a collection of volumes I value more than any of the hundreds of other books that fill a multitude of shelves in our home. Of these precious publications, the most prized and well-guarded is a slim first edition of 104 pages, simply titled Jungle Stories by Jim Corbett. The cover is of plain brown paper, with no illustrations or colouring. This thin little book was privately printed by Corbett, for family and friends, at the London Press in Nainital in 1935. Only a hundred copies were produced, of which very few remain. My copy came to me through my parents. They were given it by friends, who had once been Corbett’s neighbours in Nainital. By the time I received it, the book had been covered with a protective sleeve of clear plastic. The title page is signed by Jim Corbett, in a neat, fastidious hand. Several years after Jungle Stories was published, Lord Linlithgow, Viceroy of India from 1936-43, requested a copy. He had met Corbett, who assisted in organizing viceregal shoots in the terai and was already regarded as a legendary shikari and raconteur. After reading the book, Linlithgow recommended that it be published by the Oxford University Press in Bombay. Jungle Stories is, essentially, the first draft of Man-eaters of Kumaon. Several of the chapters are identical, including stories of ‘The Pipal Pani Tiger’ and ‘The Chowgarh Tigers’, as well as an angling interlude, ‘The Fish of My Dreams.’ Corbett expanded this book into its present form by adding six more tales, including an account of the first man-eater he killed in 1907, near Champawat. This tigress was responsible for the deaths of 436 victims and her destruction helped cement Corbett’s reputation as a hunter. In recognition of his success, Sir J. P. Hewett, Lieutenant Governor of the United Provinces, presented him with a .275 Rigby-Mauser rifle. An engraved citation on a silver plaque was fixed to the stock. Corbett later bequeathed this weapon to the Oxford University Press, who sent it to their head offices in England. Eventually, the gun was confiscated by the police in Oxford because the publishers didn’t have a licence. For a number of years, John Rigby & Co., gunsmiths, displayed the rifle at their showroom in London, along with a copy of Jungle Stories. In February 2016, Corbett’s rifle was purchased at auction by an American hunter for $250,000. Following this, the rifle was brought to India for a week and briefly displayed at Corbett Tiger Reserve, as part of a promotional event. The editor at OUP, who shepherded Man-eaters of Kumaon to publication, was R. E. ‘Hawk’ Hawkins, himself a legend, who contributed greatly to India’s canon of nature writing. In his introduction to a collection of Corbett’s stories, Hawkins describes how this book came into his hands:
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Jim Corbett (Man-eaters of Kumaon)
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Page 110: The change from color-blind civil rights to color-conscious racial preferences took place very quickly. In his Howard University commencement speech of June 4, 1965, President Johnson expressed the color-blind liberal vision by calling for “not just legal equity but human ability” to be promoted by jobs, housing, and “welfare and social programs better designed to hold families together.” On August 5, he signed the Voting Rights Act. On August 11, the Watts riot broke out. … The Civil Rights Revolution, far from assuaging black discontent, seemed to have triggered its violent expression
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Michael Lind (The Next American Nation: The New Nationalism and the Fourth American Revolution)
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Page 80-81: The two patron saints of American cultural pluralism rejected both Anglo-conformity and the melting-pot ideal. In his 1915 essay in the Nation, “Democracy vs. The Melting Pot,” Horace Kallen was concerned (as the essay’s title suggests) with rebutting the melting-pot conception, as well as the nativism displayed in Edward A. Ross’s polemic the Old World and the New (1915), the immediate occasion of Kallen’s essay. Randolph Bourne, in his July 1916 essay “Trans-National America,” concentrated on contesting the claims of Anglo-conformists for the superiority of Anglo-American culture.* Rejecting assimilation, in its Anglo-conformist and melting-pot forms, both of which, in their different ways, envision the United States as a conventional nation-state with a single predominant culture, cultural pluralists counterposed the ideal of the United States as a nonnational confederation of minorities, a country without a majority nation.
* Kallen and Bourne arguable were influenced by their ethnic backgrounds, Kallen was a Harvard-educated German Jew who had immigrated to the United States with his family at the age of five, a Zionist and a proponent of secular (but not religious) Jewishness, Kallen was concerned about the effect on a distinct Jewish-American identity of the melting-pot ideal that Zangwill (an English Jew) promoted.
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Michael Lind (The Next American Nation: The New Nationalism and the Fourth American Revolution)
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Universities promote diversity. On April 24, 1997, 62 research universities led by Harvard bought a full-page advertisement in the New York Times that justified racial preferences in university admissions by explaining that diversity is a “value that is central to the very concept of education in our institutions.”
Lee Bollinger, who has been president of the University of Michigan and of Columbia, once claimed that diversity “is as essential as the study of the Middle Ages, of international politics and of Shakespeare.”
Many companies and universities have a “chief diversity officer” who reports directly to the president. In 2006, Michael J. Tate was vice president for equity and diversity of Washington State University. He had an annual budget of three million dollars, a full time staff of 55, and took part in the highest levels of university decision-making. There were similarly powerful “chief diversity officers” at Harvard, Berkeley, the University of Virginia, Brown, and the University of Michigan.
In 2006, the University of Wisconsin at La Crosse decided that diversity was so important that its beneficiaries—students—should pay for it. It increased in-state tuition by 24 percent, from $5,555 to $6,875, to cover the costs of recruitment to increase diversity.
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Jared Taylor (White Identity: Racial Consciousness in the 21st Century)
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The US government sponsors a publication called Managing Diversity, which is supposed to help federal employees work better in an increasingly mixed-race workplace. One of its 1997 issues published a front-page story called “What are the Values of White People?” The author, Harris Sussman, explained that merely to speak of whites is “to invoke [a] history and experience of injustice and cruelty. When we say ‘white people,’ we mean the people of greed who value things over people, who value money over people.”
Noel Ignatiev, formerly of Harvard, endorsed such sentiments in a publication called Race Traitor, which promoted the slogan, “Treason to whiteness is loyalty to humanity.” The lead article of the first issue of Race Traitor was called “Abolish the White Race—by any Means Necessary.” By this Prof. Ignatiev did not mean that whites should be physically eliminated, only that they should “dissolve the club” of white privilege whose alleged purpose is to exploit non-whites.
Christine Sleeter, President of the National Association for Multicultural Education, explains what whiteness means: “ravenous materialism, competitive individualism, and a way of living characterized by putting acquisition of possessions above humanity.”
In 2000, there were bomb threats and anti-black e-mail at the University of Iowa that turned out to be a fake hate crime staged by a black woman. Ann Rhodes, a white woman who was vice president for university relations was surprised: “I figured it was going to be a white guy between 25 and 55 because they’re the root of most evil.
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Jared Taylor (White Identity: Racial Consciousness in the 21st Century)
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The corporate czars we celebrate—with some exceptions—are second or third-generation tycoons who run huge empires comprising dozens of unrelated businesses. Traditional management theory will wonder how a company can be in food, telecom, power, construction and financial sectors all at the same time. However, in India, such conglomerates thrive. The promoters of these companies have the required skill—navigating the Indian government maze. Whether it is obtaining permission to set up a power plant, or to use agricultural land for commercial purposes, or to obtain licences to open a bank or sell liquor—our top business promoters can get all this done, something ordinary Indians would never be able to. This is why they are able to make billions. We then load them with awards, rank them on lists and treat them as role models for the young.
In reality, they are hardly icons. They have milked an unfair system for their personal benefit, taking opportunities that would have belonged to the young on a level playing field.
Indian companies make money from rent-seeking behaviour, creating artificial barriers of access to regulators, thereby depriving our start-ups of wealth-generating opportunities. None of the recent technologies that have changed the world and created wealth—telecom, computers, aviation—have come out of India. Yet, our promoters have figured out a way to make money from them by bulldozing their way into their share of the pie, rationing out the technology to Indians and setting themselves up as modern-day heroes. In reality, they are no heroes. They are the opposite of cool and, despite their billions, they are what young people call 'losers'.
For if they are not losers, why have they never raised their voices against governmental corruption? Our corporate honchos don't think twice before creating a cartel to fleece customers. Yet they have never even thought about creating a cartel to take a stand against corrupt politicians.
The Great Indian Social Network, page 16 and 17
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Chetan Bhagat (What Young India Wants)
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Many private college owners have personally admitted to me that they had to pay bribes at every stage of setting up the college—from getting land and building approval's to approving the course plan and setting fee structures. Corruption in the private education sector is such a norm that nobody in the know even raises an eyebrow anymore.
One reason for corruption is the government's no-profits-allowed policy for private institutes. Every educational institution has o be incorporated as a non-profit trust. Technically, you cannot make money from the college. The government somehow believes that there are enough people who will spend thousands of crores every year just out of the goodness of their hearts. On this flawed, stupid assumption that people are dying to run colleges without ever making money rests the higher education of our country.
Of course, none of this no-profit business ever happens. What happens is that shady methods are devised to take money out from the trust. Black money, fake payments to contractors and over-inflation of expenses are just a few ingenious methods to ensure promoters get a return on their investment.
The Bootlegging of Education, pages 124 and 125
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Chetan Bhagat (What Young India Wants)
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And like cocaine before it, the illicit painkiller trade was dominated by one state: Florida. But the similarities between cocaine and oxycodone ended there. Oxycodone wasn’t created in Colombian jungle laboratories or smuggled in suitcases or on thirty-foot “go-fast” speedboats. It was manufactured in pharmaceutical plants in St. Louis and promoted on highway billboards, and in page after page in the back of the New Times, a free weekly newspaper in South Florida. The bigger advertisements usually showed a woman holding her forehead and wincing, or a man’s torso arched in agony. The ads blared: “CHRONIC PAIN? STOP HURTING AND START LIVING!” Then, in smaller type: “Walk-Ins Welcome. Dispensing On-Site!” Some offered coupons or specials. One clinic’s ad said nothing about pain itself and simply displayed the goods: an amber prescription bottle, dozens of little blue pills tumbling out.
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John Temple (American Pain: How a Young Felon and His Ring of Doctors Unleashed America’s Deadliest Drug Epidemic)
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These are the ten steps Peg uses to promote a blog post: Write multiple interesting and click-worthy versions of the blog title. Create three images in Canva: 735 by 1102 pixels, 788 by 940 pixels, and 512 by 1024 pixels. Pin the 735-by-1102-pixel image on Pinterest with two links (one in the description field and one in the source field) back to the blog post. Embed the pin in your blog post with the Pinterest widget. Share the link to your post on LinkedIn with the 788-by-940-pixel image. Make sure the image name matches the title of your post, because LinkedIn shows the image name—for example, “image819809754.jpg” is awkward. Create a longer post on Google+ with the 735-by-1102-pixel image, a link to the blog, and a link to your Pinterest post. Share a short post on your Facebook profile and Page with the 788-by-940-pixel image. Add a question to start the conversation on Facebook, along with two links—one to the blog and one to the Pinterest post. Tweet the blog post with the 512-by-1024-pixel image. Schedule additional tweets with quotes from the post using the different titles. Share your article in relevant LinkedIn and Facebook groups and Google+ communities. Add relevant hashtags when you share your post so more people can find it.
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Guy Kawasaki (The Art of Social Media: Power Tips for Power Users)
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Here’s what you do during a light (or baseline) edit: Correct inconsistencies in the mechanics of the body text — spelling, capitalization, punctuation, abbreviations, use of hyphenation and dashes, font and font sizes, and everything else your eyes take in. Correct inconsistencies in the other parts of the document — footnotes and endnotes; tables of content and page numbers; placement of page numbers, headers, and footers; and charts, graphs, and maps. Correct grammar and usage errors, but do not change anything that is not an outright error. Flag awkward or confusing language, but do not revise it. Bypass benign areas of wordiness and jargon, but query unusual words that may not be accessible to the audience. Flag information that seems incorrect or is not factual. Flag information that may require permission for use, as well as statements or language that may expose the author or publisher to lawsuits. During a heavy edit — the kind that may require a backhoe — you do the following: Correct all errors and inconsistencies in grammar, syntax, and usage. Rewrite areas of wordiness or confusing or awkward construction. Flag and query inappropriate or overused figures of speech, jargon, or sentiment. Check and revise information that seems incorrect or is not factual. Query and suggest changes or fix discrepancies and conflicts in content (or, if fiction, in plot, setting, and character details). Flag and suggest changes in language that promotes bias or stereotyping or is otherwise insensitive to a particular section of the readership. For fiction, query the intent of bias-heavy language if it is difficult to discern a reason for the language in the context of the piece. Suggest changes to the layout or order of information for clarity or a more logical progression of an argument.
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Suzanne Gilad (Copyediting and Proofreading For Dummies)
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King knows what scares us. He has proven this a thousand times over. I think the secret to this is that he knows what makes us feel safe, happy, and secure; he knows our comfort zones and he turns them into completely unexpected nightmares. He takes a dog, a car, a doll, a hotel—countless things that we know and love—and then he scares the hell out of us with those very same things. Deep down, we love to be scared. We crave those moments of fear-inspired adrenaline, but then once it’s over we feel safe again. King’s work generates that adrenaline and keeps it pumping. Before King, we really didn’t have too many notables in the world of horror writers. Poe and Lovecraft led the pack, but when King came along, he broke the mold. He improved with age just like a fine wine and readers quickly became addicted, and inestimable numbers morphed into hard-core fans. People can’t wait to see what he’ll do next. What innocent, commonplace “thing” will he come up with and turn into a nightmare? I mean, think about it…do any of us look at clowns, crows, cars, or corn fields the same way after we’ve read King’s works? SS: How did your outstanding Facebook group “All Things King” come into being? AN: About five years ago, I was fairly new to Facebook and the whole social media world. I’m a very “old soul” (I’ve been told that many times throughout my life: I miss records and VHS tapes), so Facebook was very different for me. My wife and friends showed me how to do things and find fan pages and so forth. I found a Stephen King fan page and really had a fun time. I posted a lot of very cool things, and people loved my posts. So, several Stephen King fans suggested I do my own fan page. It took some convincing, but I finally did it. Since then, I have had some great co-administrators, wonderful members, and it has opened some amazing doors for me, including hosting the Stephen King Dollar Baby Film fest twice at Crypticon Horror Con in Minnesota. I have scored interviews with actors, writers, and directors who worked on Stephen King films or wrote about King; I help promote any movie, or book, and many other things that are King related, and I’ve been blessed to meet some wonderful people. I have some great friends thanks to “All Things King.” I also like to teach our members about King (his unpublished stories, lesser-known short stories, and really deep facts and trivia about his books, films, and the man himself—info the average or new fan might not know). Our page is full of fun facts, trivia, games, contests, Breaking News, and conversations about all things Stephen King. We have been doing it for five years now as of August 19th—and yes, I picked that date on purpose.
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Stephen Spignesi (Stephen King, American Master: A Creepy Corpus of Facts About Stephen King His Work)
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You are using too much insider language • You are using too many words in the header. • The call to action buttons use passive language. • The call to action buttons are not repeated down the page • The images do not relate to the product or back up the words you’re using on the page. • The language is cute or clever but not clear. • The site does not promote a lead generator. • You’re using a slide show so the text changes too fast and frustrates potential customers. • The site tells your story rather than inviting customers into a story.
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Donald Miller (Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business)
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Some very smart people have devised ingenious ways of dividing up a notes page to get more out of it. One method reserves the main part of the page for your notes from the meeting. In the margin on the right side of the page, jot down any action items you need to follow up on. Create a similar, horizontal region at the bottom of the page, where you can jot down any ideas that occur to you. Bill Gates uses this method of note taking to ensure that no follow-ups or ideas fall through the cracks.
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Chuck Frey (Up Your Impact: 52 Powerful Ideas to Get Noticed,Get Promoted & Become Indispensable at Work)