Product Placement Quotes

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Anyone with a great product to sell should never criticize competing products. Your product should sell on its own merit. Consumers want the best of the best, not the best of a bad situation.
Zack W. Van
Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
He produced the first printed catalogue of ceramics and gave each new line of products an aura of desirability through a by-invitation-only opening in his London showroom. Nearly two centuries before Hollywood discovered “product placement,” he arranged for his vases to appear in works by well-known painters.
Adam Hochschild (Bury the Chains: Prophets and Rebels in the Fight to Free an Empire's Slaves)
Pure capitalism is great at rewarding the creative utilization of capital by one group of people in service to another according to present gross utility and refined use cases. But pure capitalism does not address the intentional placement of boundaries or the intentional facilitation of productive interactions accounting for net utility and holistic use cases. This is why pure capitalism at times is threatened by or presents threats to a variety of social and ecological ecosystems. And this is why permaculture economics is superior to pure capitalism, as it contains all of the benefits of capitalism plus some benefits that capitalism does not provide .
Hendrith Vanlon Smith Jr. (Principles of a Permaculture Economy)
So why haven’t more Google users switched to Bing? Habits keep users loyal. If a user is familiar with the Google interface, switching to Bing requires cognitive effort. Although many aspects of Bing are similar to Google, even a slight change in pixel placement forces the would-be user to learn a new way of interacting with the site. Adapting to the differences in the Bing interface is what actually slows down regular Google users and makes Bing feel inferior, not the technology itself. 
Nir Eyal (Hooked: How to Build Habit-Forming Products)
I made the out of town trip once, walked a mile, and endured product placement rather than putting an item where it made sense. There were plastic smiles of overworked, underpaid employees who not only didn’t want to help you, they didn’t want to be there. Crowds, lots of crowds, because everything was always on sale. And after I’d wandered aimlessly for a couple of hours, running from one side of the store to the next caught in some perverse scavenger hunt, I stood in the line. Then there was the one open line in a row of fifty closed ones trying to check out a store full of tired suburbanites, their screaming kids, and clueless teenagers.
Adrienne Wilder (In the Absence of Light (Morgan & Grant, #1))
2. Earned Triggers Earned triggers are free in that they can not be bought directly, but they often require investment in the form of time spent on public and media relations. Favorable press mentions, hot viral videos, and featured App Store placements are all effective ways to gain attention. Companies may be lulled into thinking that related downloads or sales spikes signal long-term success, yet awareness generated by earned triggers can be short-lived. For earned triggers to drive ongoing user acquisition, companies must keep their products in the limelight — a difficult and unpredictable task.
Nir Eyal (Hooked: How to Build Habit-Forming Products)
I narrate the story but he dies off-stage between commercials. A washing machine ad later, we are dressed in our funereal best. We sniffle and indulge in product placement for Kleenex. The credits roll.
Thomm Quackenbush (Find What You Love and Let It Kill You)
The differentiated regime, where core (linear) services are clearly regulated and monitored while new and more marginal services are subject to fewer obligations and restrictions, resembles the traditional regime where different media have been subject to different content restrictions based on their assumed cultural impact.11 The proposed EU directive is not yet adopted, but it is interesting to note that both the attempts at liberalization (product placement and advertising breaks) and the suggestion that all services – including on-demand services – should be subject to minimum regulation, have been met with counter-arguments and protests.
Anonymous
There are probably more of us. If we’re all zombies, then there’s got to be more. I say we go up to the cemetery and find out.” “Can we get soda on the way?” Nothing washes down brains better than a can of Coca Cola and a little shameless product placement. (Hey, the undead do have an image problem.) “Soda and cemeteries! Soda and cemeteries!” they chanted. “And braaaaaaaiiiiiiiiiins!” “Hey Bernie, you’re getting pretty good at that.” “Okay, you try.” “Braaa—” the zombie belched, ”—aiiinsss.” Earl heaved the coroner’s body out of the way. They headed off for the cemetery, each trying furiously to perfect their own, unique and personal call for brains like an undead choir, out of tune. “Braaaaiiiiins!” “Braaiiiiiiiinns!” “Braaaaaaaaaains!” “Bray-uns.” “That was just awful.” ...Away into the night.
Daniel Younger (Zen and the Art of Cannibalism: A Zomedy)
Why would you possibly make a decision about a doctor, an attorney, a mechanic, or any important product or service for that matter based on advertising or Google search placement
Dave Kerpen (Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,)
For physical goods, the twentieth-century limits to choice were based on three distribution bottlenecks—you could only buy things that passed all of the three tests: 1. The products were popular enough for manufacturers to make. 2. The products were popular enough for retailers to carry. 3. The products were popular enough for you to find (via advertising or prominent placement in stores near you). As Amazon showed, the Web could help with the latter two, right out of the gate.
Chris Anderson (Makers: The New Industrial Revolution)
I started this dirty quote business when I noticed that I only tend to read authors when their quotes convince me of wit and style. In a world overflowing with bad literature and corrupted product-placement critics the only weapon one has is either word of mouth or quotes, and me I highly prefer the latter. So I have just decided that I will only post to facebook through goodreads quotes. That's policy that makes a lot of sense for a writer.
Martijn Benders
Identifying leader category “affinities”: Affinity means that when one product is purchased, then another is often purchased as well. This analysis helps determine the placement of these affinity categories to maximize their performance and improve flow throughout the store. Because we have data on trip progression, we can then place these affinity categories in the right order in the path of the shopper.
Herb Sorensen (Inside the Mind of the Shopper: The Science of Retailing)
This is the lesson advertisers must follow to add value in the future. What we need is better content from brands, and not just product placement, which screams of inauthenticity.
Andrew Essex (The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come)
Olympics (noun): A Corporate Jamboree revolving around sport. Gold medals are awarded for excellence in product placement, brand positioning, advertising, consumerism, propaganda, brainwashing, mind control, conditioning, and the creation of a false consciousness.
Mark Romel (The Rigged Race of Life)
Seeking to unite a divided India, Nehru articulated an ideology that rested on four main pillars. First, there was democracy, the freedom to choose one’s friends and speak one’s mind (and in the language of one’s choice) – above all, the freedom to choose one’s leaders through regular elections based on universal adult franchise. Second, there was secularism, the neutrality of the state in matters of religion and its commitment to maintaining social peace. Third, there was socialism, the attempt to augment productivity while ensuring a more egalitarian distribution of income (and of social opportunity). Fourth, there was non-alignment, the placement of India beyond and above the rivalries of the Great Powers. Among the less compelling, but not necessarily less significant, elements of this worldview were the conscious cultivation of a multiparty system (notably through debate in Parliament), and a respect for the autonomy of the judiciary and the executive.
Ramachandra Guha (India after Gandhi: The History of the World's Largest Democracy)
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Jackson compares this act to the use of images of black people as part of brands to sell products, like Aunt Jemima syrup or uncle bens rice such placements and amalgamation do not just reduce black humanity to something that can be bought and sold they help disseminate nostalgic racial stereotypes.
Rose Hackman (Emotional Labor: The Invisible Work Shaping Our Lives and How to Claim Our Power)
They start out super relatable and likable (I mean, not to me, but to some people obviously). But little by little, as their fame grows, it shifts. They lose relatability as they get more popular. That’s when they start doing product placement for stupid shit like organic fruit snacks and down comforters. Soon everything seems like an ad. Even the supposedly candid moments feel scripted. Curated imperfection, ya know?
Bradeigh Godfrey (The Followers)
Imagine what would happen if people cheered you on for a little stumble rather than humiliated you. Imagine how you’d approach things if you treated them as experiments, where failure would be just as valuable as success. Might you now see the game of life slightly differently? Suddenly, the stakes are lower. And suddenly, you can afford to play around a little. If your goal is to find a fulfilling career and your hypothesis is that a corporate role might be fulfilling, then your data collection process might be to sample careers through internships and job placements. With an experimental mindset, an internship that you end up hating wouldn’t be a ‘failure’ or a ‘waste of time’; it’d just be another data point to help you realise that that’s not what you want. If your goal is to build a successful business, then your data collection process might involve testing different business ideas, products or services. With an experimental mindset, a product launch that doesn’t meet expectations wouldn’t be a failure or a disaster; it’d just be another data point to help you refine your strategy and better understand your target market.
Ali Abdaal (Feel-Good Productivity: How to Do More of What Matters to You)
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ellen crichton
Data sources All these components give you feedback and insight into how best to configure your campaigns, although the data sources are often spread around in different places and sometimes difficult to find and interpret. Campaign types Search & Partner Dynamic Search Display Network Remarketing & Dynamic Remarketing Google Shopping for eCommerce Google Merchant Center Data feeds Google Shopping Campaigns Device selection PC / Tablets Mobiles & Smartphones Location Targets & Exclusions Country Metro State City Custom and Radius Daily Budgets Manual CPC Enhanced CPC Flexible Bidding strategies Conversion Optimizer (CPA) Return on Ad Spend (ROAS) Conversion Tracking Setup and configuration Transaction-Specific Conversion Tracking Offline Conversion import Phone call tracking - website call conversions Conversion Rates Conversion Costs Conversion Values Ad Groups Default Bids Keyword Themes Ads Ad Messaging & Demographics Creative Text & Formatting Images* Display Ad Builder* Ad Preview and Diagnosis Account, Campaign and Ad Group Ad Extensions Sitelinks Locations Calls Reviews Apps Callouts Ad Rotation & Frequency Capping Rotate Optimise for Clicks Optimise for Conversions Keywords Bids Broad Modified Broad Phrase Exact Destination urls Keyword Diagnosis User Search Queries Keyword Opportunities Negative Keywords & Match Types Shared Library Shared Budgets* Automated Rules Flexible Bid Strategies Audiences & Exclusions* Campaign Negative Keywords Display Campaign Placement Exclusions* NEW! Business Data and Ad Customizers Advanced Delivery Methods Standard Accelerated Impression Share Lost IS (Budget) Lost IS (Rank) Search Funnels Assisted Impressions & Clicks Assisted Conversions Segmentation Analysis Device performance Network performance Top vs Other position performance Dimension Analysis Days & Times Shopping Geographic User Locations & Distance Search Terms Automatic Placements* Call Details (Call Extensions) Tools Change history Keyword Planner* Display Planner* Opportunities* Scheduling & Day Parting Automated Rules Competitor Ad Auction Insights Reporting* AdWords Campaign Experiments* Browser Languages* *indicates an item not covered in this version of the book
David Rothwell (The Google Ads (AdWords) Bible for eCommerce: How to Sell More Products with Google Ads)
Nongrade measures of educational output—like students taking Advanced Placement classes or tests, or kids applying to college—have trended upward, along with labor productivity in other sectors. It’s a twisted system that aspires to train every student for “A” work, then calls it a crisis when the distribution shifts in that direction.
Malcolm Harris (Kids These Days: Human Capital and the Making of Millennials)
How you make people more efficient and productive, more effective, more responsive, more open-minded, better at their jobs, is little affected by the placement of their organization on the chart. There is one exception to this general proposition: getting rid of boxes on the chart—reducing layering—is almost always a good thing.
Robert M. Gates (A Passion for Leadership: Lessons on Change and Reform from Fifty Years of Public Service)
Newbery’s other major innovation was product placement. Characters in Newbery publications read and tout other Newbery publications shamelessly.
Jennifer Traig (Act Natural: A Cultural History of Misadventures in Parenting)
In the large, theoretical literature on industrial location, labor rarely gets much attention. Differential wage rates are sometimes considered, but the presence or absence of militant workers and unions almost always is ignored.20 However, in practice, labor often was a key factor in corporate decision-making. One guidebook “for executives charged with evaluating the placement of a company’s productive capacity” frankly and matter-of-factly noted an “informal decision rule that some corporations follow is no plant which is unionized will be expanded on-site,” a dictum “grounded in management’s concern for maintaining productivity and flexibility at its facilities.
Joshua B. Freeman (Behemoth: A History of the Factory and the Making of the Modern World)
What deMause is describing, in bald terms, is how a period of social and sexual freedom allows for a release of collective unconscious or “id” material in a people, and how this then leads to a corresponding reaction from the controlling ego, that is, to even more “Draconian” social restrictions. It's possible to extrapolate from such observable trends in history—both individual and collective—how such a principle could be consciously applied at the level of social engineering. If the aim, say, is totalitarianism, first promote the opposite ideas pertaining to individual freedom, sexual liberation, artistic expression, human rights, and drug experimentation. Such a form of deep psychosocial engineering could, hypothetically, proceed over generations, propagating a set of values to one generation so as to create an opposing reaction from the next. It could also proceed at a more localized, short-term level, over periods of months, days, and hours, even down to a micro-level, such as when a TV show promotes “radical” or anti-capitalist values while at the same time serving as product placement for corporations.
Jasun Horsley (The Vice of Kings: How Socialism, Occultism, and the Sexual Revolution Engineered a Culture of Abuse)