Principle Centered Leadership Quotes

Effective people lead their lives and manage their relationships around principles; ineffective people attempt to manage their time around priorities and their tasks around goals. Think effectiveness with people; efficiency with things.

! The key to growth is to learn to make promises and to keep them

Moral authority is another way to define servant leadership because it represents a reciprocal choice between leader and follower. If the leader is principle centered, he or she will develop moral authority. If the follower is principle centered, he or she will follow the leader. In this sense, both leaders and followers are followers. Why? They follow truth. They follow natural law. They follow principles. They follow a common, agreed-upon vision. They share values. They grow to trust one another.

Since then, I've observed that a charismatic personality who's willing to take risks only for personal gain does not make a good leader. Principle-centered leadership is based on selfless courage, practical wisdom and moral objectives. It's based on honesty and focused on achieving what is best for others, whether they understand it or not. Consequently, great leaders are not always popular, but they are consistent.

You see your competition as a learning source, as friends who can keep you sharp and teach you where your weaknesses are.

Trust—or the lack of it—is at the root of success or failure in relationships and in the bottom-line results of business, industry, education, and government.

your freedom to choose your response lies the power to achieve growth and happiness.

Principles, unlike values, are objective and external. They operate in obedience to natural laws, regardless of conditions. Values are subjective and internal. Values are like maps

There is a theory about human behavior called the 10-80-10 principle. I speak of it often when I talk to corporate groups or business leaders. It is the best strategy I know for getting the most out of your team. Think of your team or your organization as a big circle. At the very center of it, the nucleus, are the top 10 percenters, people who give all they've got all the time, who are the essence of self-discipline, self-respect, and the relentless persuit of improvement. They are the elite- the most powerful component of any organization. They are the people I love to coach. Outside the nucleus are the 80 percenters. They are the majority- people who go to work, do a good job, and are relatively reliable. The 80 percenters are for the most part trustworthy and dutiful, but they simply don't have the drive and the unbending will that the nucleus guys do. They just don't burn as hot. The final 10 percenters are uninterested or defiant. They are on the periphery, mostly just coasting through life, not caring about reaching their potential or honoring the gifts they've been given. They are coach killers. The leadership challenge is to move as many of the 80 percenters into the nucleus as you can.

Until you can say "I am my master," you cannot say "I am your servant." In other words, we might profess a service ethic, but under pressure or stress we might be controlled by a particular passion or appetite. We lose our temper. We become jealous, envious, lustful, or slothful. Then we feel guilty. We make promises and break them, make resolutions and break them. We gradually lose faith in our own capacity to keep any promises. Despite our ethic to be the "servant of the people," we become the slave of whatever masters us.

Often these approaches reflect the inverse of the habits of effective people. In fact, my brother, John Covey, who is a master teacher, sometimes refers to them as the seven habits of ineffective people: Be reactive: doubt yourself and blame others. Work without any clear end in mind. Do the urgent thing first. Think win/lose. Seek first to be understood. If you can’t win, compromise. Fear change and put off improvement. Just as personal victories precede public victories when effective people progress along the maturity continuum, so also do private failures portend embarrassing public failures when ineffective people regress along an

Trust at the interpersonal level. Trustworthiness is the foundation of trust. Trust is the emotional bank account between two people that enables them to have a win-win performance agreement. If two people trust each other, based on the trustworthiness of each other, they can then enjoy clear communication, empathy, synergy, and productive interdependency. If one is incompetent, training and development can help. But if one has a character flaw, he or she must make and keep promises to increase internal security, improve skills, and rebuild relationships of trust. Trust—or the lack of it—is at the root of success or failure in relationships and in the bottom-line results of business, industry, education, and government.

Associated with Habit 5: Seek First to Understand, Then to Be Understood is the endowment of courage balanced with consideration. Does it take courage and consideration to not be understood first? Think about it. Think about the problems you face. You tend to think, “You need to understand me, but you don’t understand. I understand you, but you don’t understand me. So let me tell you my story first, and then you can say what you want.” And the other person says, “Okay, I’ll try to understand.” But the whole time they’re “listening,” they’re preparing their reply. They’re just pretending to listen, selectively listening. When you show your home movies or tell some chapter of your autobiography—“Let me tell you my experience”—the other person is tuned out unless he feels understood. What happens when you truly listen to another person? The whole relationship is transformed: “Someone started listening to me, and they seemed to savor my words. They didn’t agree or disagree, they just were listening, and I felt as if they were seeing how I saw the world. And in that process, I found myself listening to myself. I started to feel a worth in myself.

end of the continuum are the ineffective people who transfer responsibility by blaming other people, events, or the environment—anything or anybody “out there” so that they are not responsible for results. If I blame you, in effect I have empowered you. I have given my power to your weakness. Then I can create evidence that supports my perception that you are the problem. At the upper end of the continuum toward increasing effectiveness is self-awareness: “I know my tendencies, I know the scripts or programs that are in me, but I am not those scripts. I can rewrite my scripts.” You are aware that you are the creative force of your life. You are not the victim of conditions or conditioning. You can choose your response to any situation, to any person. Between what happens to you and your response is a degree of freedom. And the more you exercise that freedom, the larger it will become. As you work in your circle of influence and exercise that freedom, gradually you will stop being a “hot reactor” (meaning there’s little separation between stimulus and response) and start being a cool, responsible chooser—no matter what your genetic makeup, no matter how you were raised, no matter what your childhood experiences were or what the environment is. In your freedom to choose your response lies the power to achieve growth and happiness.

The Amazon version of the Andon Cord started with a conversation about a customer care problem during a weekly business review. The issue centered on the way mistakes made by one set of employees—those working in the retail group—were creating headaches for a different set—those in the customer care department. “When the people in the retail group don’t provide the right data for the customer, or enter a product description that’s inaccurate,” the head of customer care explained, “the customer is disappointed with the purchase. And that means they call customer care, which lands us with the hassle of refunding the product.

Likewise, until we drop unwarranted assumptions about people, we can’t expect to bring about lasting improvements in our organizations: we can’t magnify our human resources using manipulative management techniques any more than we can repair Humpty Dumpty with more horses and more men. Nevertheless, in this topsy-turvy world, matters often get turned around. We confuse efficiency with effectiveness, expediency with priority, imitation with innovation, cosmetics with character, or pretense with competence.

In your freedom to choose your response lies the power to achieve growth and happiness.

Quality begins with me. And I need to make my own decisions based on carefully selected principles and values.

Positive personality traits, while often essential for success, constitute secondary greatness. To focus on personality before character is to try to grow the leaves without the roots

Making and keeping these three universal resolutions will accelerate our self-development and, potentially, increase our influence with others.

Our values often reflect the beliefs of our cultural background. From childhood we develop a value system that represents a combination of cultural influences, personal discoveries, and family scripts. These become the “glasses” through which we look at the world. We evaluate, assign priorities, judge, and behave based on how we see life through these glasses

To value oneself and, at the same time, subordinate oneself to higher purposes and principles is the paradoxical essence of highest humanity and the foundation of effective leadership.

Centering on principles provides sufficient security to not be threatened by change, comparisons, or criticisms; guidance to discover our mission, define our roles, and write our scripts and goals; wisdom to learn from our mistakes and seek continuous improvement; and power to communicate and cooperate, even under conditions of stress and fatigue

Personal effectiveness is the foundation of interpersonal effectiveness. Private victory precedes public victory. Strength of character and independence form the foundation for authentic, effective interaction with others.

The place to begin building any relationship is inside ourselves, inside our circle of influence, our own character.2 As we become independent—proactive, centered in correct principles, value-driven, and able to organize and execute around the priorities in our life with integrity—we can choose to become interdependent: capable of building rich, enduring, productive relationships with other people.

As we give grace to others, we receive more grace ourselves. As we affirm people and show a fundamental belief in their capacity to grow and improve, as we bless them even when they are cursing or judging us—we build primary greatness into our personality and character.

Five core principles that center on responsibility will take company performance to a new level. They help corporate leaders expand their horizons, rethink their jobs, and reshape the role of their business in society. These attributes, fully embraced, separate the net positive companies from the merely well-run and well-meaning businesses: - Ownership of all impacts ans consequences, intended or not - Operating for the long-term benefit of business and society - Creating positive returns for all stakeholders - Driving shareholder values as a result, not a goal - Partnering to drive systemic change

All Christians are called to develop God-given talents, to make the most of their lives, and to develop to the fullest their God-given gifts and capabilities. But Jesus taught that ambition that centers on the self is wrong.

Never make a promise we will not keep. Make meaningful promises, resolutions and commitments to do better and to be better—and share these with a loved one. Use self-knowledge and be very selective about the promises we make. Consider promises as a measure of our integrity and faith in ourselves. Remember that our personal integrity or self-mastery is the basis for our success with others. One simple practice can propel you forward in your long-term quest for excellence and in your struggle for true maturity (courage balanced with consideration) and for integrity. It is this: Before every test of your new habit or

exercise I recommend is to do two things daily: 1) gain perspective, and 2) make some decisions and commitments in light of that perspective. People have the capability to transcend themselves, to rise above the moment and see what’s happening and what should be happening. We need to take time to plan and make some decisions in light of this understanding. As Goethe put it, “Things which matter most must never be at the mercy of things which matter least.” Careful planning helps us maintain a sense of perspective, purpose, and ordered priorities.

There are times to teach and train and times not to teach. When relationships are strained and charged with emotion, attempts to teach or train are often perceived as a form of judgment and rejection. A better approach is to be alone with the person and to discuss the principle privately. But again, this requires patience and internal control—in short, emotional maturity. BORROWING STRENGTH BUILDS WEAKNESS In addition to parents, many employers, leaders, and others in positions of authority may be competent, knowledgeable, and skillful (at day six) but are emotionally and spiritually immature (at day two). They, too, may attempt to compensate for this deficiency, or gap, by borrowing strength from their position or their authority. How do immature people react to pressure? How does the boss react when subordinates don’t do things his way? The teacher when the students challenge her viewpoint? How would an immature parent treat a teenage daughter when she interrupts with her problems? How does this parent discipline a bothersome younger child? How does this person handle a difference with a spouse on an emotionally explosive matter? How does the person handle challenges at work? An emotionally immature person will tend to borrow strength from position, size, strength, experience, intellect, or emotions to make up for a character imbalance. And what are the consequences? Eventually this person will build weakness in three places: First, he builds weakness in himself. Borrowing strength from position or authority reinforces his own dependence upon external factors to get things done in the future. Second, he builds weakness in the other people. Others learn to act or react in terms of fear or conformity, thus stunting their own reasoning, freedom, growth, and internal discipline. Third, he builds weakness in the relationship. It becomes strained. Fear replaces cooperation. Each person involved becomes a little more arbitrary, a little more agitated, a little more defensive. To win an argument or a contest, an emotionally immature person may use his strengths and abilities to back people into a corner. Even though he wins the argument, he loses. Everyone loses. His

self-initiated and feeds upon itself. You will develop your abilities faster by learning to make and keep promises or commitments. Start by making a small promise to yourself; continue fulfilling that promise until you have a sense that you have a little more control over yourself. Now take the next level of challenge.

The leadership that really matters is all about conviction. The leader is rightly concerned with everything from strategy and vision to team-building, motivation, and delegation, but at the center of the true leader’s heart and mind you will find convictions that drive and determine everything else.

Real empowerment comes from having both the principles and the practices understood and applied at all levels of the organization. Practices are the what to do’s, specific applications that fit specific circumstances. Principles are the why to do’s, the elements upon which applications or practices are built. Without understanding the principles of a given task, people become incapacitated when the situation changes and different practices are required to be successful. When training people, we often teach skills and practices, the specific how to of a given task. But when we teach practices without principles, we tend to make people dependent on us or others for further instruction and direction. Principle-centered leaders are men and women of character who work with competence “on farms” with “seed and soil” on the basis of natural principles and build those principles into the center of their lives, into the center of their relationships with others, into the center of their agreements and contracts, into their management processes, and into their mission statements. The challenge is to be a light, not a judge; to be a model, not a critic.

Principle-centered leadership is practiced from the inside out on four levels: 1) personal (my relationship with myself); 2) interpersonal (my relationships and interactions with others); 3) managerial (my responsibility to get a job done with others); and 4) organizational (my need to organize people—to recruit them, train them, compensate them, build teams, solve problems, and create aligned structure, strategy, and systems). Each level is “necessary but insufficient,” meaning

Real empowerment comes from having both the principles and the practices understood and applied at all levels of the organization. Practices are the what to do’s, specific applications that fit specific circumstances. Principles are the why to do’s, the elements upon which applications or practices are built. Without understanding the principles of a given task, people become incapacitated when the situation changes and different practices are required to be successful. When training people, we often teach skills and practices, the specific how to of a given task. But when we teach practices without principles, we tend to make people dependent on us or others for further instruction and direction. Principle-centered leaders are men and women of character who work with competence “on farms” with “seed and soil” on the basis of natural principles and build those principles into the center of their lives, into the center of their relationships with others, into the center of their agreements and contracts, into their management processes, and into their mission statements. The challenge is to be a light, not a judge; to be a model, not a critic. Section 1 PERSONAL     and INTERPERSONAL EFFECTIVENESS  

Trustworthiness at the personal level. Trustworthiness is based on character, what you are as a person, and competence, what you can do. If you have faith in my character but not in my competence, you still wouldn’t trust me. Many good, honest people gradually lose their professional trustworthiness because they allow themselves to become “obsolete” inside their organizations. Without character and competence, we won’t be considered trustworthy, nor will we show much wisdom in our choices and decisions. Without meaningful ongoing professional development, there is little trustworthiness or trust. • Trust at the interpersonal level. Trustworthiness is the foundation of trust. Trust is the emotional bank account between two people that enables them to have a win-win performance agreement. If two people trust each other, based on the trustworthiness of each other, they can then enjoy clear communication, empathy, synergy, and productive interdependency. If one is incompetent, training and development can help. But if one has a character flaw, he or she must make and keep promises to increase internal security, improve skills, and rebuild relationships of trust. Trust—or the lack of it—is at the root of success or failure in relationships and in the bottom-line results of business, industry, education, and government.

• Associated with Habit 3: Put First Things First is the endowment of willpower. At the low end of the continuum is the ineffective, flaky life of floating and coasting, avoiding responsibility and taking the easy way out, exercising little initiative or willpower. And at the top end is a highly disciplined life that focuses heavily on the highly important but not necessarily urgent activities of life. It’s a life of leverage and influence.

Associated with Habit 4: Think Win/Win is the endowment of an abundance mentality. Why? Because your security comes from principles. Everything is seen through principles. When your spouse makes a mistake, you’re not accusatory. Why? Your security does not come from your spouse’s living up to your expectations. If your son, your husband, your friend, or your boss makes a mistake, you don’t become accusatory, you look with compassion. Why? Your security does not come from them. It comes from within yourself. You’re principle-centered. As people become increasingly principle-centered, they love to share recognition and power. Why? It’s not a limited pie. It’s an ever-enlarging pie. The basic paradigm and assumption about limited resources is flawed. The great capabilities of people are hardly even tapped. The abundance mentality produces more profit, power, and recognition for everybody.

The ability to listen first requires restraint, respect, and reverence. And the ability to make yourself understood requires courage and consideration. On the continuum, you go from fight and flight instincts to mature two-way communication where courage is balanced with consideration.

We often think of change and improvement coming from the outside in rather than from the inside out. Even if we recognize the need for change within, we usually think in terms of learning new skills, rather than showing more integrity to basic principles. But significant breakthroughs often represent internal breaks with traditional ways of thinking. I refer to these as paradigm

Power. Power is the capacity to act, the strength and courage to accomplish something. It is the vital energy to make choices and decisions. It also represents the capacity to overcome deeply embedded habits and to cultivate higher, more effective habits. At the low end of the power continuum we see people who are essentially powerless, insecure, products of what happens or has happened to them. They are largely dependent on circumstances and on others. They are reflections of other people’s opinions and directions; they have no real comprehension of true joy and happiness. At the high end of the continuum we see people with vision and discipline, whose lives are functional products of personal decisions rather than of external conditions. These people make things happen; they are proactive; they choose their responses to situations based upon timeless principles and universal standards. They take responsibility for their feelings, moods, and attitudes as well as their thoughts and actions. These four factors—security, guidance, wisdom, and power—are interdependent. Security and well-founded guidance bring true wisdom, and wisdom becomes the spark or catalyst to release and direct power. When these four factors are harmonized, they create the great force of a noble personality, a balanced character, a beautifully integrated individual.

So in this section I also deal with the attitudes, skills, and strategies for creating and maintaining trustful relationships with other people. In effect, once we become relatively independent, our challenge is to become effectively interdependent with others. To do this we must practice empathy and synergy in our efforts to be proactive and productive.

The primary human endowments are 1) self-awareness or self-knowledge; 2) imagination and conscience; and 3) volition or willpower. The secondary endowments are 4) an abundance mentality; 5) courage and consideration; and 6) creativity. The seventh endowment is self-renewal. All are unique human endowments; animals don’t possess any of them. But they are all on a continuum of low to high levels. • Associated with Habit 1: Be Proactive is the endowment of self-knowledge or self-awareness—an ability to choose your response (response-ability). At the low end of the continuum are the ineffective people who transfer responsibility by blaming other people, events, or the environment—anything or anybody “out there” so that they are not responsible for results. If I blame you, in effect I have empowered you. I have given my power to your weakness. Then I can create evidence that supports my perception that you are the problem. At the upper end of the continuum toward increasing effectiveness is self-awareness: “I know my tendencies, I know the scripts or programs that are in me, but I am not those scripts. I can rewrite my scripts.” You are aware that you are the creative force of your life. You are not the victim of conditions or conditioning. You can choose your response to any situation, to any person. Between what happens to you and your response is a degree of freedom. And the more you exercise that freedom, the larger it will become. As you work in your circle of influence and exercise that freedom, gradually you will stop being a “hot reactor” (meaning there’s little separation between stimulus and response) and start being a cool, responsible chooser—no matter what your genetic makeup, no matter how you were raised, no matter what your childhood experiences were or what the environment is. In your freedom to choose your response lies the power to achieve growth and happiness.

Quality begins with me. And I need to make my own decisions based on carefully selected principles and values.” Proactivity cultivates this freedom. It subordinates your feelings to your values. You accept your feelings: “I’m frustrated, I’m angry, I’m upset. I accept those feelings; I don’t deny or repress them. Now I know what needs to be done. I am responsible.” That’s the principle “I am response-able.

Practice using these two unique human capacities: first, see yourself going to the office this afternoon, or home tonight, and finding it in a terrible situation. The house is a total disaster. No one has done his or her job; all the commitments made have been unfulfilled. And you’re tired and beat up. Now, imagine yourself responding to that reality in a mature, wise, self-controlled manner. See the effect that has on someone else. You didn’t confess their sins. You started to pitch in. You were cheerful, helpful, pleasant. And your behavior will prick the conscience of others and allow the consequences agreed upon to happen. You just used two unique human capacities: imagination and conscience. You didn’t rely on memory; if you had relied on memory or history, you might have lost your cool, made judgments of other people, and exacerbated conditions. Memory is built into your past responses to the same or similar stimuli. Memory ties you to your past. Imagination points you to your future. Your potential is unlimited, but to potentiate is to actualize your capabilities no matter what the conditions. In the book Man’s Search for Meaning, Viktor Frankl, the Austrian psychiatrist imprisoned in the death camps of Nazi Germany in World War II, tells how he exercised the power to choose his response to his terrible conditions. One day he was subjected to experiments on his body. And he discovered, “I have the power to choose.” And he looked for meaning. He believed that if you have a meaning (purpose or cause), if you have a why, you can live with any what. The development of his professional life came out of that one insight. He was raised in the Freudian tradition of psychic determinism. He learned it was a lie. It wasn’t based on science. It came from the study of sick people—neurotics and psychotics—not from the study of healthy, creative, effective people. He didn’t go to his memory, he went to his imagination and conscience. You, too, can progress along the continuum from futility and old habits to faith, hope, and inner security through the exercise of conscience and imagination.

Associated with Habit 6: Synergize is the endowment of creativity—the creation of something. How? By yourself? No, through two respectful minds communicating, producing solutions that are far better than what either proposed originally. Most negotiation is positional bargaining and results at best in compromise. But when you get into synergistic communication, you leave position. You understand basic underlying needs and interests and find solutions to satisfy them both. Two Harvard professors, Roger Fisher and William Ury, in their book Getting to Yes, outline a whole new approach to negotiation. Instead of assuming two opposing positions—“I want that window open.” “No, closed.” “No, open.”—with occasional compromise (half-open half the time) they saw the possibility of synergy. “Why do you want it open?” “Well, I like the fresh air.” “Why do you want it closed?” “I don’t like the draft.” “What can we do that would give the fresh air without the draft?” Now, two creative people who have respect for each other and who understand each other’s needs might say, “Let’s open the window in the next room. Let’s rearrange the furniture. Let’s open the top part of the window. Let’s turn on the air-conditioning.” They seek new alternatives because they are not defending positions. Whenever there’s a difference, say, “Let’s go for a synergistic win/win. Let’s listen to each other. What is your need?

Principle-centered leadership is practiced from the inside out on four levels: 1) personal (my relationship with myself); 2) interpersonal (my relationships and interactions with others); 3) managerial (my responsibility to get a job done with others); and 4) organizational (my need to organize people—to recruit them, train them, compensate them, build teams, solve problems, and create aligned structure, strategy, and systems).

Charles Du designed NASA’s first iPhone app, an award winner and a huge hit with more than 10 million downloads. But he also faced challenges from NASA brass who tried to water down his vision for the app. In a guest blog for Aha!, he laid out a basic principle: Maintaining your product vision is just as important as getting buy-in for that vision. After I got buy-in for the NASA app, a project manager was assigned to our team . . . a project manager is not the same as a product manager. Since my project manager didn’t understand the difference between the two roles and had seniority over me, we fought many battles. The vision of the app was user-driven. So, I validated my product hypothesis by talking to users and looking at our website metrics — a user-centered design approach. The project manager took a different approach. She saw this app as an opportunity to get more resources for our local center . . . She was advocating for politics-centered design that was divorced from any customer conversations. To me, this is a clear case of why product vision should drive everything you do as a product manager. I had clearly communicated why the vision for this app would achieve NASA’s high-level goals. This allowed senior leadership to see that I was working to help grow the whole organization. And it prevented politics from entering the picture. . . . We ended up launching a pure product designed 100 percent for our users — and it was a huge success.11

Edwin Hubbell Chapin said: “Fashion is the science of appearances, and it inspires one with the desire to seem rather than to be.

The ethical person looks at every economic transaction as a test of his or her moral stewardship. That’s why humility is the mother of all other virtues—because it promotes stewardship. Then everything else that is good will work through you. But if you get into pride—into “my will, my agenda, my wants”—then you must rely totally upon your own strengths. You’re not in touch with what Jung calls “the collective unconscious”—the power of the larger ethos that unleashes energy through your work.

Double-mindedness, having two conflicting motives or interests, inevitably sets us at war with ourselves—and an internal civil war often breaks out into war with others. The opposite of double-mindedness is self-unity or integrity. We achieve integrity through the dedication of ourselves to selfless service of others.

The key to growth is to learn to make promises and to keep them. Self-denial is an essential element in overcoming all three temptations. “One secret act of self-denial, one sacrifice of inclination to duty, is worth all the mere good thoughts, warm feelings, passionate prayers, in which idle men indulge themselves,” said John Henry Newman. “The worst education which teaches self-denial is better than the best which teaches everything else and not that,” said Sterling. Making and keeping these three universal resolutions will accelerate our self-development and, potentially, increase our influence with others.

Self-mastery and self-discipline are the roots of good relationships with others.

Of course, we do not live alone on islands, isolated from other people. We are born into families; we grow up in societies; we become students of schools, members of other organizations. Once into our professions, we find that our jobs require us to interact frequently and effectively with others. If we fail to learn and apply the principles of interpersonal effectiveness, we can expect our progress to slow or stop.

The primary human endowments are 1) self-awareness or self-knowledge; 2) imagination and conscience; and 3) volition or willpower. The secondary endowments are 4) an abundance mentality; 5) courage and consideration; and 6) creativity. The seventh endowment is self-renewal. All are unique human endowments; animals don’t possess any of them. But they are all on a continuum of low to high levels.

One of the most important commitments in a family or a business is never to bad-mouth. Always be loyal to those who are absent, if you want to retain those who are present

Sean

confrontational

Thou shalt give thy all in the struggle to unify the entire society with the revolutionary ideology of the Great Leader Comrade Kim Il-sung. Thou shalt honor the Great Leader Comrade Kim Il-sung with all thy loyalty. Thou shalt make absolute the authority of the Great Leader Comrade Kim Il-sung. Thou shalt make the Great Leader Comrade Kim Il-sung’s revolutionary ideology thy faith and make his instructions thy creed. Thou shalt adhere strictly to the principle of unconditional obedience in carrying out the Great Leader Comrade Kim Il-sung’s instructions. Thou shalt strengthen the entire party’s ideology and willpower and revolutionary unity, centering on the Great Leader Comrade Kim Il-sung. Thou shalt learn from the Great Leader Comrade Kim Il-sung and adopt the Communist look, revolutionary work methods, and people-oriented work style. Thou shalt value the political life thou wast given by the Great Leader Comrade Kim Il-sung, and loyally repay his great trust and thoughtfulness with heightened political awareness and skill. Thou shalt establish strong organizational regulations so that the entire party, nation, and military move as one under the one and only leadership of the Great Leader Comrade Kim Il-sung. Thou shalt pass down the great achievement of the revolution by the Great Leader Comrade Kim Il-sung from generation to generation, inheriting and completing it even unto the very end.

One simple practice can propel you forward in your long-term quest for excellence and in your struggle for true maturity (courage balanced with consideration) and for integrity. It is this: Before every test of your new habit or desired behavior, stop and get control. Plumb and rally your resources. Set your mind and heart. Choose your mood. Proactively choose your response. Ask, “How can I best respond to this situation?” Choose to be your best self, and that choice will arrest your ambivalence and renew your determination.

Each meeting starts with a thirty-minute quiet time where everyone thoroughly reads the memo. From there, all attendees are asked to share gut reactions—senior leaders typically speak last—and then delve into what might be missing, ask probing questions, and drill down into any potential issues that may arise. “I definitely recommend the [six-page] memo over PowerPoint. And the reason we read them in the room, by the way, is because just like, you know, high school kids, executives will bluff their way through the meeting as if they’ve read the memo. Because we’re busy. And so, you’ve got to actually carve out the time for the memo to get read and that’s what the first half hour of the meeting is for and then everybody has actually read the memo, they’re not just pretending to have read it. It’s pretty effective.” —2018 Forum on Leadership, “Closing Conversation with Jeff Bezos,” George W. Bush Presidential Center at SMU23

power of the personal mission statement lies in your vision and in a commitment to that vision, that purpose, and those principle-centered values. They will control your decisions, determine your outlook, and provide the direction for your future. The single most important and far-reaching leadership activity that you will ever do is to develop a personal mission statement—and then to bring that sense of mission, of purpose, to your family. This book is a simple, short guide to developing your personal mission statement. After you develop your personal mission statement, consider also developing one with your family as described in the separate book How to Develop Your Family Mission Statement.

For the more technically inclined, it also comes with a set of APIs [application programming interfaces] so that you can use our global fulfillment center network like a giant computer peripheral.

The idea germinated when Amazon signed partnership agreements with Toys “R” Us and Target to run their e-commerce infrastructures. When both companies began storing their items in the Amazon fulfillment network, it became clear that our capabilities offered an opportunity to create increased economies of scale and utilization for Amazon. The concept was remarkably simple: “You sell it, we ship it.” With FBA, you store your products in Amazon’s fulfillment centers, and Amazon workers pick, pack, ship, and provide customer service for these products. Amazon had created one of the most advanced fulfillment networks in the world, and any business could now benefit from their expertise.

The adoption of Western leadership frameworks, particularly in government and corporate settings, has sometimes led to a disconnect. For example, many leadership programs in Africa's public sector are modeled after European bureaucratic systems, which emphasize strict protocols and rigid hierarchies. These approaches often overlook the significance of relational leadership; how authority and influence operate within African societies. As a result, the rigidity of these models has, in some instances, caused institutional stagnation, with decision-making becoming slow, accountability unclear, and leaders growing detached from the communities they are meant to serve. However, it's important to note that indigenous leadership models are not inherently better. Many traditional governance systems were created for smaller, agrarian communities, not the complex realities of modern economies, which demand large-scale coordination, swift decision-making, and detailed policy frameworks. The real challenge lies in blending the strengths of both approaches—combining the structured efficiency and accountability of Western models with the relational, community-centered principles found in indigenous leadership traditions.