Prince Machiavelli Quotes

We've searched our database for all the quotes and captions related to Prince Machiavelli. Here they are! All 200 of them:

Everyone sees what you appear to be, few experience what you really are.
Niccolò Machiavelli (The Prince)
If an injury has to be done to a man it should be so severe that his vengeance need not be feared.
Niccolò Machiavelli (The Prince)
The first method for estimating the intelligence of a ruler is to look at the men he has around him.
Niccolò Machiavelli (The Prince)
The lion cannot protect himself from traps, and the fox cannot defend himself from wolves. One must therefore be a fox to recognize traps, and a lion to frighten wolves.
Niccolò Machiavelli (The Prince)
There is no other way to guard yourself against flattery than by making men understand that telling you the truth will not offend you.
Niccolò Machiavelli (The Prince)
Never attempt to win by force what can be won by deception.
Niccolò Machiavelli (The Prince)
it is much safer to be feared than loved because ...love is preserved by the link of obligation which, owing to the baseness of men, is broken at every opportunity for their advantage; but fear preserves you by a dread of punishment which never fails.
Niccolò Machiavelli (The Prince)
How we live is so different from how we ought to live that he who studies what ought to be done rather than what is done will learn the way to his downfall rather than to his preservation.
Niccolò Machiavelli (The Prince)
…he who seeks to deceive will always find someone who will allow himself to be deceived.
Niccolò Machiavelli (The Prince)
Since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved
Niccolò Machiavelli (The Prince)
The vulgar crowd always is taken by appearances, and the world consists chiefly of the vulgar.
Niccolò Machiavelli (The Prince)
He who wishes to be obeyed must know how to command
Niccolò Machiavelli (The Prince)
Because there are three classes of intellects: one which comprehends by itself; another which appreciates what others comprehend; and a third which neither comprehends by itself nor by the showing of others; the first is the most excellent, the second is good, the third is useless.
Niccolò Machiavelli (The Prince)
A man who is used to acting in one way never changes; he must come to ruin when the times, in changing, no longer are in harmony with his ways.
Niccolò Machiavelli (The Prince)
Men in general judge more by the sense of sight than by the sense of touch, because everyone can see but few can test by feeling. Everyone sees what you seem to be, few know what you really are; and those few do not dare take a stand against the general opinion.
Niccolò Machiavelli (The Prince)
Of mankind we may say in general they are fickle, hypocritical, and greedy of gain.
Niccolò Machiavelli (The Prince)
A prudent man should always follow in the path trodden by great men and imitate those who are most excellent, so that if he does not attain to their greatness, at any rate he will get some tinge of it.
Niccolò Machiavelli (The Prince)
Wisdom consists of knowing how to distinguish the nature of trouble, and in choosing the lesser evil.
Niccolò Machiavelli (The Prince)
Any man who tries to be good all the time is bound to come to ruin among the great number who are not good. Hence a prince who wants to keep his authority must learn how not to be good, and use that knowledge, or refrain from using it, as necessity requires.
Niccolò Machiavelli (The Prince)
It must be considered that there is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, than to initiate a new order of things.
Niccolò Machiavelli (The Prince)
And here comes in the question whether it is better to be loved rather than feared, or feared rather than loved. It might perhaps be answered that we should wish to be both; but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
Niccolò Machiavelli (The Prince)
Therefore, it is necessary to be a fox to discover the snares and a lion to terrify the wolves
Niccolò Machiavelli (The Prince)
He who becomes a Prince through the favour of the people should always keep on good terms with them; which it is easy for him to do, since all they ask is not to be oppressed
Niccolò Machiavelli (The Prince)
In conclusion, the arms of others either fall from your back, or they weigh you down, or they bind you fast.
Niccolò Machiavelli (The Prince)
He who builds on the people, builds on the mud
Niccolò Machiavelli (The Prince)
Men judge generally more by the eye than by the hand, for everyone can see and few can feel. Every one sees what you appear to be, few really know what you are.
Niccolò Machiavelli (The Prince)
Nature creates few men brave, industry and training makes many.
Niccolò Machiavelli (The Prince)
A prince must not have any other object nor any other thought… but war, its institutions, and its discipline; because that is the only art befitting one who commands.
Niccolò Machiavelli (The Prince)
Men ought either to be well treated or crushed, because they can avenge themselves of lighter injuries, of more serious ones they cannot; therefore the injury that is to be done to a man ought to be of such a kind that one does not stand in fear of revenge.
Niccolò Machiavelli (The Prince)
I hold strongly to this: that it is better to be impetuous than circumspect; because fortune is a woman and if she is to be submissive it is necessary to beat and coerce her.
Niccolò Machiavelli (The Prince (Original Version))
My view is that it is desirable to be both loved and feared; but it is difficult to achieve both and, if one of them has to be lacking, it is much safer to be feared than loved.
Niccolò Machiavelli (The Prince)
Men sooner forget the death of their father than the loss of their patrimony
Niccolò Machiavelli (The Prince)
Therefore the best fortress is to be found in the love of the people, for although you may have fortresses they will not save you if you are hated by the people.
Niccolò Machiavelli (The Prince)
The best fortress which a prince can possess is the affection of his people.
Niccolò Machiavelli (The Prince)
For one change always leaves a dovetail into which another will fit.
Niccolò Machiavelli (The Prince)
Men intrinsically do not trust new things that they have not experienced themselves.
Niccolò Machiavelli (The Prince)
Therefore it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them. And I shall dare to say this also, that to have them and always to observe them is injurious, and that to appear to have them is useful; to appear merciful, faithful, humane, religious, upright, and to be so, but with a mind so framed that should you require not to be so, you may be able and know how to change to the opposite.
Niccolò Machiavelli (The Prince)
Is it better to be loved or feared?
Niccolò Machiavelli (The Prince)
It ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new. This coolness arises partly from fear of the opponents, who have the laws on their side, and partly from the incredulity of men, who do not readily believe in new things until they have had a long experience of them.
Niccolò Machiavelli (The Prince)
A prince is also esteemed when he is a true friend and a true enemy.
Niccolò Machiavelli (The Prince)
And it ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.
Niccolò Machiavelli (The Prince)
Reading list (1972 edition)[edit] 1. Homer – Iliad, Odyssey 2. The Old Testament 3. Aeschylus – Tragedies 4. Sophocles – Tragedies 5. Herodotus – Histories 6. Euripides – Tragedies 7. Thucydides – History of the Peloponnesian War 8. Hippocrates – Medical Writings 9. Aristophanes – Comedies 10. Plato – Dialogues 11. Aristotle – Works 12. Epicurus – Letter to Herodotus; Letter to Menoecus 13. Euclid – Elements 14. Archimedes – Works 15. Apollonius of Perga – Conic Sections 16. Cicero – Works 17. Lucretius – On the Nature of Things 18. Virgil – Works 19. Horace – Works 20. Livy – History of Rome 21. Ovid – Works 22. Plutarch – Parallel Lives; Moralia 23. Tacitus – Histories; Annals; Agricola Germania 24. Nicomachus of Gerasa – Introduction to Arithmetic 25. Epictetus – Discourses; Encheiridion 26. Ptolemy – Almagest 27. Lucian – Works 28. Marcus Aurelius – Meditations 29. Galen – On the Natural Faculties 30. The New Testament 31. Plotinus – The Enneads 32. St. Augustine – On the Teacher; Confessions; City of God; On Christian Doctrine 33. The Song of Roland 34. The Nibelungenlied 35. The Saga of Burnt Njál 36. St. Thomas Aquinas – Summa Theologica 37. Dante Alighieri – The Divine Comedy;The New Life; On Monarchy 38. Geoffrey Chaucer – Troilus and Criseyde; The Canterbury Tales 39. Leonardo da Vinci – Notebooks 40. Niccolò Machiavelli – The Prince; Discourses on the First Ten Books of Livy 41. Desiderius Erasmus – The Praise of Folly 42. Nicolaus Copernicus – On the Revolutions of the Heavenly Spheres 43. Thomas More – Utopia 44. Martin Luther – Table Talk; Three Treatises 45. François Rabelais – Gargantua and Pantagruel 46. John Calvin – Institutes of the Christian Religion 47. Michel de Montaigne – Essays 48. William Gilbert – On the Loadstone and Magnetic Bodies 49. Miguel de Cervantes – Don Quixote 50. Edmund Spenser – Prothalamion; The Faerie Queene 51. Francis Bacon – Essays; Advancement of Learning; Novum Organum, New Atlantis 52. William Shakespeare – Poetry and Plays 53. Galileo Galilei – Starry Messenger; Dialogues Concerning Two New Sciences 54. Johannes Kepler – Epitome of Copernican Astronomy; Concerning the Harmonies of the World 55. William Harvey – On the Motion of the Heart and Blood in Animals; On the Circulation of the Blood; On the Generation of Animals 56. Thomas Hobbes – Leviathan 57. René Descartes – Rules for the Direction of the Mind; Discourse on the Method; Geometry; Meditations on First Philosophy 58. John Milton – Works 59. Molière – Comedies 60. Blaise Pascal – The Provincial Letters; Pensees; Scientific Treatises 61. Christiaan Huygens – Treatise on Light 62. Benedict de Spinoza – Ethics 63. John Locke – Letter Concerning Toleration; Of Civil Government; Essay Concerning Human Understanding;Thoughts Concerning Education 64. Jean Baptiste Racine – Tragedies 65. Isaac Newton – Mathematical Principles of Natural Philosophy; Optics 66. Gottfried Wilhelm Leibniz – Discourse on Metaphysics; New Essays Concerning Human Understanding;Monadology 67. Daniel Defoe – Robinson Crusoe 68. Jonathan Swift – A Tale of a Tub; Journal to Stella; Gulliver's Travels; A Modest Proposal 69. William Congreve – The Way of the World 70. George Berkeley – Principles of Human Knowledge 71. Alexander Pope – Essay on Criticism; Rape of the Lock; Essay on Man 72. Charles de Secondat, baron de Montesquieu – Persian Letters; Spirit of Laws 73. Voltaire – Letters on the English; Candide; Philosophical Dictionary 74. Henry Fielding – Joseph Andrews; Tom Jones 75. Samuel Johnson – The Vanity of Human Wishes; Dictionary; Rasselas; The Lives of the Poets
Mortimer J. Adler (How to Read a Book: The Classic Guide to Intelligent Reading)
For, in truth, there is no sure way of holding other than by destroying
Niccolò Machiavelli (The Prince)
It is necessary for a prince wishing to hold his own to know how to do wrong, and to make use of it or not according to necessity.
Niccolò Machiavelli (The Prince)
Being feared and not hated go well together, and the prince can always do this if he does not touch the property or the women of his citizens and subjects.
Niccolò Machiavelli (The Prince)
I desire to go to Hell and not to Heaven. In the former I shall enjoy the company of popes, kings and princes, while in the latter are only beggars, monks and apostles.
Niccolò Machiavelli
And truly it is a very natural and ordinary thing to desire to acquire, and always, when men do it who can, they will be praised or not blamed; but when they cannot, and wish to do it anyway, here lies the error and the blame.
Niccolò Machiavelli (The Prince)
...the incredulity of mankind, who do not truly believe in anything new until they have had actual experience of it.
Niccolò Machiavelli (The Prince)
A prudent man will always try to follow in the footsteps of great men and imitate those who have been truly outstanding, so that, if he is not quite as skillful as they, at least some of their ability may rub off on him.
Niccolò Machiavelli (The Prince)
He who causes another to become powerful ruins himself, for he brings such a power into being either by design or by force, and both of these elements are suspects to the one whom he has made powerful.
Niccolò Machiavelli (The Prince)
But when you disarm them, you at once offend them by showing that you distrust them, either for cowardice or for want of loyalty, and either of these opinions breeds hatred against you.
Niccolò Machiavelli (The Prince)
Therefore any cruelty has to be executed at once, so that the less it is tasted, the less it offends; while benefits must be dispensed little by little, so that they will be savored all the more.
Niccolò Machiavelli (The Prince)
For whoever believes that great advancement and new benefits make men forget old injuries is mistaken.
Niccolò Machiavelli (The Prince)
the wise man should always follow the roads that have been trodden by the great, and imitate those who have most excelled, so that if he cannot reach their perfection, he may at least acquire something of its savour.
Niccolò Machiavelli (The Prince)
For it must be noted, that men must either be caressed or else annihilated; they will revenge themselves for small injuries, but cannot do so for great ones; the injury therefore that we do to a man must be such that we need not fear his vengeance.
Niccolò Machiavelli (The Prince)
When evening has come, I return to my house and go into my study. At the door I take off my clothes of the day, covered with mud and mire, and I put on my regal and courtly garments; and decently reclothed, I enter the ancient courts of ancient men, where, received by them lovingly, I feed on the food that alone is mine and that I was born for. There I am not ashamed to speak with them and to ask them the reason for their actions; and they in their humanity reply to me. And for the space of four hours I feel no boredom, I forget every pain, I do not fear poverty, death does not frighten me. I deliver myself entirely to them.
Niccolò Machiavelli (The Prince)
God is not willing to do everything, and thus take away our free will and that share of glory which belongs to us.
Niccolò Machiavelli (The Prince)
But above all he must refrain from seizing the property of others, because a man is quicker to forget the death of his father than the loss of his patrimony.
Niccolò Machiavelli (The Prince)
We have not seen great things done in our time except by those who have been considered mean; the rest have failed.
Niccolò Machiavelli (The Prince)
And yet we cannot define as skillful killing one's fellow citizens, betraying one's friends, and showing no loyalty, mercy, or moral obligation. These means can lead to power, but not glory.
Niccolò Machiavelli (The Prince)
I conclude therefore that, fortune being changeful and mankind steadfast in their ways, so long as the two are in agreement men are successful, but unsuccessful when they fall out. For my part I consider that it is better to be adventurous than cautious, because fortune is a woman, and if you wish to keep her under it is necessary to beat and ill-use her; and it is seen that she allows herself to be mastered by the adventurous rather than by those who go to work more coldly. She is, therefore, always, woman-like, a lover of young men, because they are less cautious, more violent, and with more audacity command her.
Niccolò Machiavelli (The Prince)
There is no other way of guarding against adulation, than to make people understand that they will not offend you by speaking the truth. On the other hand, when everyone feels at liberty to tell you the truth, they will be apt to be lacking in respect to you.
Niccolò Machiavelli (The Prince - The Original Classic Edition)
For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it is easy to persuade them of a thing, it is hard to fix them in that persuasion
Niccolò Machiavelli (The Prince)
For he who innovates will have for his enemies all those who are well off under the existing order of things, and only lukewarm supporters in those who might be better off under the new.
Niccolò Machiavelli (The Prince)
It's better to be impulsive than cautious; fortune is female and if you want to stay on top of her you have to slap and thrust. You'll see she's more likely to yield that way than to men who go about her coldly. And being a woman she likes her men young, because they're not so cagey, they're wilder and more daring when they master her.
Niccolò Machiavelli (The Prince)
Men are so simple, and governed so absolutely by their present needs, that he who wishes to deceive will never fail in finding willing dupes.
Niccolò Machiavelli (The Prince)
you ought never to suffer your designs to be crossed in order to avoid war, since war is not so to be avoided, but is only deferred to your disadvantage.
Niccolò Machiavelli (The Prince)
There is no avoiding war; it can only be postponed to the advantage of others.
Niccolò Machiavelli (The Prince)
Men must either be caressed or else destroyed.
Niccolò Machiavelli (The Prince)
In peace one is despoiled by the mercenaries, in war by one's enemies.
Niccolò Machiavelli (The Prince)
Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer.
Niccolò Machiavelli (The Prince)
A man who wishes to profess at all times will come to ruin among so many who are not good.
Niccolò Machiavelli (The Prince)
It is a common fault of men not to reckon on storms in fair weather.
Niccolò Machiavelli (The Prince)
Princes and governments are far more dangerous than other elements within society.
Niccolò Machiavelli (The Prince)
For however strong you may be in respect of your army, it is essential that in entering a new Province you should have the good will of its inhabitants.
Niccolò Machiavelli (The Prince)
As a general thing anyone who is not your friend will advise neutrality while anyone who is your friend will ask you to join him, weapon in hand.
Niccolò Machiavelli (The Prince)
The nature of man is such that people consider themselves put under an obligation as much by the benefits they confer as by those they receive.
Niccolò Machiavelli (The Prince)
as the physicians say it happens in hectic fever, that in the beginning of the malady it is easy to cure but difficult to detect, but in the course of time, not having been either detected or treated in the beginning, it becomes easy to detect but difficult to cure
Niccolò Machiavelli (The Prince)
But in Republics there is a stronger vitality, a fiercer hatred, a keener thirst for revenge. The memory of their former freedom will not let them rest; so that the safest course is either to destroy them, or to go and live in them.
Niccolò Machiavelli (The Prince)
From this arises the question whether it is better to be loved rather than feared, or feared rather than loved. It might perhaps be answered that we should wish to be both: but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
Niccolò Machiavelli (The Prince)
لا شيء يؤدي إلى احترام الأمير بشدة سوى أعماله العظيمة، والأعمال غير العادية بصفة عامة.
نيقولو مكيافيللي (The Prince)
يمحو النصر آثار أكثر الأعمال فشلا، فيما تجهض الهزيمة أكثر الخطط تنظيما
Niccolò Machiavelli (The Prince)
Minds are of three kinds: one is capable of thinking for itself; another is able to understand the thinking of others; and a third can neither think for itself nor understand the thinking of others. The first is of the highest excellence, the second is excellent, and the third is worthless.
Niccolò Machiavelli (The Prince)
When everyone feels free to tell you the truth, respect for you dwindles… A wise prince should take another course: choose wise men for your advisors, and allow only them the liberty of speaking the truth to the prince, and only on matters about which you ask, and nothing else. But you should question them about everything, listen patiently to their opinions, then form your own conclusions later.
Niccolò Machiavelli (The Prince)
Returning to the question of being feared or loved, I conclude that since men love at their own will and fear at the will of the prince, a wise prince must build a foundation on what is his own, and not on what belongs to others.
Niccolò Machiavelli (The Prince)
All the States and Governments by which men are or ever have been ruled, have been and are either Republics or Princedoms.
Niccolò Machiavelli (The Prince)
It is safer to be feared than loved
Niccolò Machiavelli (The Prince)
when they depend upon their own resources and can employ force, they seldom fail. Hence it comes that all armed Prophets have been victorious, and all unarmed Prophets have been destroyed.
Niccolò Machiavelli (The Prince)
To defeat Fortune, men must anticipate such evils before they arise, and take prudent steps to avoid them. When the waters have already risen, it is too late to build dikes and embankments.
Niccolò Machiavelli (The Prince)
..it happens in all human affairs that we never seek to escape one mischief without falling into another. Prudence therefore consists in knowing how to distinguish degrees of disadvantage, and in accepting a less evil as a good.
Niccolò Machiavelli (The Prince)
And let it here be noted that men are either to be kindly treated, or utterly crushed, since they can revenge lighter injuries, but not graver. Wherefore the injury we do to a man should be of a sort to leave no fear of reprisals.
Niccolò Machiavelli (The Prince)
Any injury we do to a man must be such that we need not fear his vengeance.
Niccolò Machiavelli (The Prince)
if you wish to please me, and to bring success and honour to yourself, do right and study, because others will help you if you help yourself.
Niccolò Machiavelli (The Prince)
It is a common fault not to anticipate storms when the sea is calm.
Niccolò Machiavelli (The Prince)
Therefore a wise prince ought to adopt such a course that his citizens will always in every sort and kind of circumstance have need of the state and of him, and then he will always find them faithful.
Niccolò Machiavelli (The Prince)
In general you must either pamper people or destroy them; harm them just a little and they’ll hit back; harm them seriously and they won’t be able to. So if you’re going to do people harm, make sure you needn’t worry about their reaction.
Niccolò Machiavelli (The Prince)
For when you are on the spot, disorders are detected in their beginnings and remedies can be readily applied; but when you are at a distance, they are not heard of until they have gathered strength and the case is past cure.
Niccolò Machiavelli (The Prince)
Nevertheless, that our freewill may not be altogether extinguished, I think it may be true that fortune is the ruler of half our actions, but that she allows the other half or a little less to be governed by us.
Niccolò Machiavelli (The Prince)
For, although one may be very strong in armed forces, yet in entering a province one has always need of the goodwill of the natives.
Niccolò Machiavelli (The Prince)
A prince need take little account of conspiracies if the people are disposed in his favor.
Niccolò Machiavelli (The Prince)
Verträge bricht man um des Nutzens willen.
Niccolò Machiavelli (The Prince)
CHAPTER VI Concerning New Principalities Which Are Acquired By One's Own Arms And Ability LET no one be surprised if, in speaking of entirely new principalities as I shall do, I adduce the highest examples both of prince and of state; because men, walking almost always in paths beaten by others, and following by imitation their deeds, are yet unable to keep entirely to the ways of others or attain to the power of those they imitate. A wise man ought always to follow the paths beaten by great men, and to imitate those who have been supreme, so that if his ability does not equal theirs, at least it will savour of it. Let him act like the clever archers who, designing to hit the mark which yet appears too far distant, and knowing the limits to which the strength of their bow attains, take aim much higher than the mark, not to reach by their strength or arrow to so great a height, but to be able with the aid of so high an aim to hit the mark they wish to reach.
Niccolò Machiavelli (The Prince)
it is far better to earn the confidence of the people than to rely on fortresses.
Niccolò Machiavelli (The Prince)
For on Cardinal Rohan saying to me that the Italians did not understand war, I replied that the French did not understand politics.
Niccolò Machiavelli (The Prince)
The memory of their former freedom will not let them rest; so that the safest course is either to destroy them, or to go and live in them.
Niccolò Machiavelli (The Prince)
For Time, driving all things before it, may bring with it evil as well as good.
Niccolò Machiavelli (The Prince)
And let it here be noted that men are either to be kindly treated, or utterly crushed, since they can revenge lighter injuries, but not graver.
Niccolò Machiavelli (The Prince)
The people, as Cicero says, may be ignorant, but they can recognize the truth and will readily yield when some trustworthy man explains it to them.
Niccolò Machiavelli (The Prince)
men live peacefully as long as their old way of life is maintained and there is no change in customs.
Niccolò Machiavelli (The Prince)
These opportunities, then, gave these men the chance they needed, and their great abilities made them recognize it.
Niccolò Machiavelli
It is better to be feared than to be loved, if you can not be both
Niccolò Machiavelli (The Prince)
إذا كانت الأخطاء لا بد واقعة فيحسن أن تكون دفعة واحدة حتى تكون أقل تأثيراً من وقعات متعددة تبقى آثارها. أما المزايا فيجب ان إعطاؤها للرعايا جرعة جرعة حتى يستمتعوا بها ويشعروا بفائدتها.
Niccolò Machiavelli (The Prince)
He said that it always struck him with surprise that while men in buying an earthen or glass vase would sound it first to learn if it were good, yet in choosing a wife they were content with only looking at her.
Niccolò Machiavelli (The Prince)
Thus it is well to seem merciful faithful humane religious and upright and also to be so but the mind should remain so balanced that were it needful not to be so you should be able and know how to change to the contrary.
Niccolò Machiavelli (The Prince)
he who has once begun to live by robbery will always find pretexts for seizing what belongs to others;
Niccolò Machiavelli (The Prince (Illustrated))
Everyone sees what you seem to be, few know what you really are; and those few do not dare take a stand against the general opinion.
Niccolò Machiavelli (The Prince)
Men injure either from fear or hatred.
Niccolò Machiavelli (The Prince)
ما يمكن التنبؤ به يمكن علاجه بسهولة، أما إذا انتظرنا إلى أن تداهمنا المخاطر، فسيصبح العلاج متأخراً عن موعده وتستصعي العلة.
Niccolò Machiavelli (The Prince)
Men will not look at things as they really are, but as they wish them to be—and are ruined.
Niccolò Machiavelli (The Prince)
I certainly believe this: that it is better to be impetuous than cautious, because Fortune is a woman, and if you want to keep her under it is necessary to beat her and force her down. It is clear that she more often allows herself to be won over by impetuous men than by those who proceed coldly. And so, like a woman, Fortune is always the friend of young men, for they are less cautious, more ferocious, and command her with more audacity.
Niccolò Machiavelli (The Prince)
he who is the cause of another becoming powerful is ruined; because that predominancy has been brought about either by astuteness or else by force, and both are distrusted by him who has been raised to power.
Niccolò Machiavelli (The Prince)
For that reason, let a prince have the credit of conquering and holding his state, the means will always be considered honest, and he will be praised by everybody because the vulgar are always taken by what a thing seems to be and by what comes of it; and in the world there are only the vulgar, for the few find a place there only when the many have no ground to rest on.
Niccolò Machiavelli (The Prince)
And you have to understand this, that a prince, especially a new one, cannot observe all those things for which men are esteemed, being often forced, in order to maintain the state, to act contrary to faith, friendship, humanity, and religion. “ The Prince, XVIII, 5
Niccolò Machiavelli (The Prince)
But while it was their opportunities that made these men fortunate, it was their own merit that enabled them to recognize these opportunities and turn them to account, to the glory and prosperity of their country.
Niccolò Machiavelli (The Prince)
... By disarming, you at once give offense, since you show your subjects that you distrust them, either as doubting their courage, or as doubting their fidelity, each of which imputations begets hatred against you.
Niccolò Machiavelli (The Prince)
The Romans recognized potential difficulties in advance and always remedied them in time. They never let problems develop just so they could escape a war, for they knew that such wars cannot be avoided, only postponed to the advantage of others.
Niccolò Machiavelli (The Prince)
...the manner in which we live, and that in which we ought to live, are things so wide asunder, that he who quits the one to betake himself to the other is more likely to destroy than to save himself; since any one who would act up to a perfect standard of goodness in everything, must be ruined among so many who are not good.
Niccolò Machiavelli (The Prince)
Men are so self-complacent in their own affairs, and so willing to deceive themselves, that they are rescued with difficulty from this pest. If they wish to defend themselves they run the risk of becoming contemptible.
Niccolò Machiavelli (The Prince)
This raises the question whether it is better to be loved than feared, or the contrary. My reply is that I would like to be both but as it is difficult to combine love and fear, if one has to choose between them it is far safer to be feared than loved
Niccolò Machiavelli (The Prince)
And he who becomes master of a city accustomed to freedom and does not destroy it may expect to be destroyed by it, for in rebellion it has always the watchword of liberty and its ancient privileges as a rallying point, which neither time nor benefits will ever cause it to forget.
Niccolò Machiavelli (The Prince)
For the friendships which we buy with a price, and do not gain by greatness and nobility of character, though they be fairly earned are not made good, but fail us when we have occasion to use them.
Niccolò Machiavelli (The Prince)
مصوري المناظر الطبيعية ينزلون إلى الوديان ليتمكنوا من رسم الجبال. ثم إنهم يصعدون إلى أماكن مرتفعة حتى يتمكنوا من رؤية السهول والوديان. ولذلك فمن الضروري أن تكون أميرا حتى تعرف طبيعة شعبك, كما أنه يجب أن تكون أحد الرعية أيضا كي تعرف الحقائق المتعلقة بالأمراء.
Niccolò Machiavelli (The Prince)
And as the observance of religious teaching is the cause of the greatness of republics, similarly, disdain for it is the cause of their ruin. For where the fear of God is lacking, the state must necessarily either come to ruin or be held together by the fear of a prince that will compensate for the lack of religion.
Niccolò Machiavelli
This is to be asserted in general of men, that they are ungrateful, fickle, false, cowardly, covetous and as long as you succeed they are yours entirely; they will offer you their blood, property, life and children when the need is far distant; but when it approaches they turn against you.
Niccolò Machiavelli (The Prince)
The Swiss are well armed and very free.
Niccolò Machiavelli (The Prince)
There are many who think a wise prince ought, when he has the chance, to foment astutely some enmity, so that by suppressing it he will augment his greatness.
Niccolò Machiavelli (The Prince)
it is essential that in entering a new Province you should have the good will of its inhabitants.
Niccolò Machiavelli (The Prince)
[...] the state is not immoral but amoral; half of it exists outside morality
Jacques Barzun (From Dawn to Decadence: 500 Years of Western Cultural Life, 1500 to the Present)
But in republics there is more vitality, more hatred, and more desire for revenge. The memory of former freedom simply will not leave the people in peace.
Niccolò Machiavelli (The Prince)
One ought perhaps not to count Moses, as he was a mere executor of the will of God; he must nevertheless be admired, if only for the grace that made him worthy of speaking to God.
Niccolò Machiavelli (The Prince)
Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer. —NICCOLÒ MACHIAVELLI, The Prince
Timothy Ferriss (The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich)
... On the whole, the best fortress you can have, is in not being hated by your subjects. If they hate you no fortress will save you...
Niccolò Machiavelli (The Prince)
What remains to be done must be done by you; since in order not to deprive us of our free will and such share of glory as belongs to us, God will not do everything himself.
Niccolò Machiavelli (The Prince)
Prudence therefore consists in knowing how to distinguish degrees of disadvantage, and in accepting a less evil as a good.
Niccolò Machiavelli (The Prince)
Injuries, therefore, should be inflicted all at once, that their ill savour being less lasting may the less offend; whereas, benefits should be conferred little by little, that so they may be more fully relished.
Niccolò Machiavelli (The Prince)
A prince is also esteemed when he shows himself a true friend or a true enemy, that is, when, without reservation, he takes his stand with one side or the other. This is always wiser than trying to be neutral, for if two powerful neighbors of yours fall out they are either of such sort that the victor may give you reason to fear him or they are not. In either case it will be better for you to take sides and wage an honest war.
Niccolò Machiavelli (The Prince)
he wise man should always follow the roads that have been trodden by the great, and imitate those who have most excelled, so that if he cannot reach their perfection, he may at least acquire something of its savour.
Niccolò Machiavelli (The Prince)
And in examining their life and deeds it will be seen that they owed nothing to fortune but the opportunity which gave them matter to be shaped into the form that they thought fit; and without that opportunity their powers would have been wasted, and without their powers the opportunity would have come in vain.
Niccolò Machiavelli (The Prince)
And the usual course of affairs is that, as soon as a powerful foreigner enters a country, all the subject states are drawn to him, moved by the hatred that they feel against the ruling power.
Niccolò Machiavelli (The Prince)
It is truly natural and ordinary thing to desire gain; and when those who can succeed attempt it, they will always be praised and not blamed. But if they cannot succeed, yet try anyway, they are guilty of error and are blameworthy.
Niccolò Machiavelli (The Prince)
men change their rulers willingly, hoping to better themselves, and this hope induces them to take up arms against him who rules, wherein they are deceived because they afterward find by experience they have gone from bad to worse.
Niccolò Machiavelli (The Prince)
Whence we may draw the general axiom, which never or rarely errs, that he who is the cause of another’s greatness is himself undone, since he must work either by address or force, each of which excites distrust in the person raised to power.
Niccolò Machiavelli (The Prince)
And what physicians say about consumptive illnesses is applicable here: that at the beginning, such an illness is easy to cure but difficult to diagnose; but as time passes, not having been recognized or treated at the outset, it becomes easy to diagnose but difficult to cure.
Niccolò Machiavelli (The Prince)
for men do easily part with their prince upon hopes of bettering their condition, and that hope provokes them to rebel; but most commonly they are mistaken, and experience tells them their condition is much worse.
Niccolò Machiavelli
For men do harm either out of fear or out of hatred.
Niccolò Machiavelli (The Prince)
I say that every prince ought to desire to be considered clement and not cruel. Nevertheless he ought to take care not to misuse this clemency.
Niccolò Machiavelli (The Prince)
...against my will, my fate, A throne unsettled, and an infant state, Bid me defend my realms with all my pow'rs, And guard with these severities my shores.
Niccolò Machiavelli (The Prince)
Fear is as dangerous an enemy as resentment.
Niccolò Machiavelli (The Prince)
For injuries ought to be done all at one time, so that, being tasted less, they offend less; benefits ought to be given little by little, so that the flavour of them may last longer.
Niccolò Machiavelli (The Prince)
The salvation of a republic or a kingdom is not, therefore, merely to have a prince who governs prudently while he lives, but rather one who organizes the government in such a way that after his death it can be maintained.
Niccolò Machiavelli (Discourses on Livy)
For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it is easy to persuade them of a thing, it is hard to fix them in that persuasion. Wherefore, matters should be so ordered that when men no longer believe of their own accord, they may be compelled to believe by force.
Niccolò Machiavelli (The Prince)
He, therefore, who acquires such a State, if he mean to keep it, must see to two things; first, that the blood of the ancient line of Princes be destroyed; second, that no change be made in respect of laws or taxes; for in this way the newly acquired State speedily becomes incorporated with the hereditary.
Niccolò Machiavelli (The Prince)
And let it be noted that there is no more delicate matter to take in hand, nor more dangerous to conduct, nor more doubtful in its success, than to set up as a leader in the introduction of changes.
Niccolò Machiavelli (The Prince)
Moreover, a Republic trusting to her own forces, is with greater difficulty than one which relies on foreign arms brought to yield obedience to a single citizen. Rome and Sparta remained for ages armed and free. The Swiss are at once the best armed and the freest people in the world.
Niccolò Machiavelli (The Prince)
For this can be said of men in general: that they are ungrateful, fickle, hypocrites and dissemblers, avoiders of dangers, greedy for gain; and while you benefit them, they are entirely yours, offering you their blood, their goods, their life, their children,...when need is far away, but when you actually become needy, they turn away. (translated by Wayne A. Rebhorn)
Niccolò Machiavelli (The Prince)
The wish to acquire is no doubt a natural and common sentiment, and when men attempt things within their power, they will always be praised rather than blamed. But when they persist in attempts that are beyond their power, mishaps and blame ensue.
Niccolò Machiavelli (The Prince)
Upon this, one has to remark that men ought either to be well treated or crushed, because they can avenge themselves of lighter injuries, of more serious ones they cannot; therefore the injury that is to be done to a man ought to be of such a kind that one does not stand in fear of revenge.
Niccolò Machiavelli (The Prince)
There is a general note to be noted here: People should either be caressed or crushed. If you do them minor damage they will get their revenge; but if you cripple them there is nothing they can do. If you need to injure someone else, do it in such a way that you do not have to fear their vengeance.
Niccolò Machiavelli (The Prince)
إن نصيحة المسداة إلى الأمير غير الحكيم لن تجدي، إلا إذا كان هذا الأمير غير الحكيم قد تخلى عن ذاته وسم نفسه لرجل يسيطر عليه تماماً في كل الأمور، وكان هذا الرجل ذا حكمة جيدة، وفي هذه الحالة سكون حكمه صالحاً. لكن هذا الأمر لا يطول، لأن هذا الحاكم سيجرده من الولاية.
نيقولو مكيافيللي (The Prince)
For since men for the most part follow in the footsteps and imitate the actions of others, and yet are unable to adhere exactly to those paths which others have taken, or attain to the virtues of those whom they would resemble, the wise man should always follow the roads that have been trodden by the great, and imitate those who have most excelled, so that if he cannot reach their perfection, he may at least acquire something of its savour. Acting in this like the skilful archer, who seeing that the object he would hit is distant, and knowing the range of his bow, takes aim much above the destined mark; not designing that his arrow should strike so high, but that flying high it may alight at the point intended.
Niccolò Machiavelli (The Prince)
But in republics, there is more vitality, greater hatred, and more desire for vengeance, which will never permit them to allow the memory of their former liberty to rest so that the safest way is to destroy them or to reside there.
Niccolò Machiavelli (The Prince)
إن الأعمال الصالحة قد تجلب الكراهية، كالأعمال الشريرة، ولذلك فإن الأمير الذي يريد أن يحافظ على ولايته أن يقترف بعض الشرور...وذلك لأنه إذا فسد طرف من الأطراف الثلاثة (الشعب، الجيش، النبلاء) كنت تعتبره ضرورياً من أجل المحافظة على مركزك، فيجب عليك أن تتبع هواه وترضيه، وهنا تؤذيك الأعمال الصالحة. وإذا تحدثاً عن الإسكندر الذي كان طيباً لدرجة أنهم أثنوا عليهم بقولهم إنه لم يعدم أحداً خلال الأربع عشرة سنة التي قضاها في الحكم دون إجراء محاكمة عادلة له. لكنه اعتبر مخنثاً وأنه أجاز لوالدته أن تسيطر عليه، وهكذا احتقره الناس وسقط في الهاوية، فتآمر عليه جشه وقتله.
نيقولو مكيافيللي (The Prince)
To govern more securely some Princes have disarmed their subjects...but by disarming, you at once give offence, since you show your subjects that you distrust them, either by doubting their courage, or as doubting their fidelity, each of which imputations begets hatred against you.
Niccolò Machiavelli (The Prince)
men have less scruple in offending one who is beloved than one who is feared, for love is preserved by the link of obligation, which, owing to the baseness of men, is broken at every opportunity for their advantage; but fear preserves you by a dread of punishment, which never fails.
Niccolò Machiavelli (The Prince)
I say, then, that hereditary States, accustomed to the family of their Prince, are maintained with far less difficulty than new States, since all that is required is that the Prince shall not depart from the usages of his ancestors, trusting for the rest to deal with events as they arise.
Niccolò Machiavelli (The Prince)
For this reason a prince ought to take care that he never lets anything slip from his lips that is not replete with the above-named five qualities, that he may appear to him who sees and hears him altogether merciful, faithful, humane, upright, and religious. There is nothing more necessary to appear to have than this last quality, inasmuch as men judge generally more by the eye than by the hand, because it belongs to everybody to see you, to few to come in touch with you. Every one sees what you appear to be, few really know what you are, and those few dare not oppose themselves to the opinion of the many, who have the majesty of the state to defend them; and in the actions of all men, and especially of princes, which it is not prudent to challenge, one judges by the result.
Niccolò Machiavelli (The Prince)
A prince who is free to do as he pleases is unreasonable, and a people that is free to do as it pleases is not wise. If we consider princes restricted by laws and a people bound by laws, we will find greater qualities in the people than in the princes.
Niccolò Machiavelli (The Prince)
Finally, this principle and its corollary lead to a conclusion, deduced as an imperative: that the objective of the exercise of power is to reinforce, strengthen and protect the principality, but with this last understood to mean not the objective ensemble of its subjects and territory, but rather the prince's relation with what he owns, with the territory he has inherited or acquired, and with his subjects.
Michel Foucault (The Foucault Effect: Studies in Governmentality)
Thus it is well to seem merciful, faithful, humane, sincere, religious, and also to be so; but you must have the mind so disposed that when it is needful to be otherwise you may be able to change to the opposite qualities. And it must be understood that a prince, and especially a new prince, cannot observe all those things which are considered good in men, being often obliged, in order to maintain the state, to act against faith, against charity, against humanity, and against religion. And, therefore, he must have a mind disposed to adapt itself according to the wind, and as the variations of fortune dictate, and, as I said before, not deviate from what is good, if possible, but be able to do evil if constrained.
Niccolò Machiavelli (The Prince)
Who was it who said, 'The promise given was a necessity of the past: the word broken is a necessity of the present'?" The Italian looked quickly at the American immortal and then he dipped his head in a bow. "I do believe I said that once...a long, long time ago." "You also wrote that a prince never lacks legitimate reasons to break his promise," Billy said with a grin. "Yes, I did say that.You're full of surprises, Billy." Billy looked from the city to the Italian. "So what do you see-faceless masses or individuals?" "Individuals," Machiavelli whispered. "Reason enough to break your promise to your Elder master and a bird-tailed monster?" Machiavelli nodded. "Reason enough," he said. "I knew you were going to say that." The American immortal reached out and squeezed the Italian's arm. "You're a good man, Niccolo Machiavelli." "I don't think so. Right now, my thoughts make me waerloga-an oath breaker.A warlock." "Warlock." Billy the Kid tilted his head. "I like it. Got a nice ring to it. I'm thinking I might become a warlock too.
Michael Scott (The Warlock (The Secrets of the Immortal Nicholas Flamel, #5))
Just as artists who draw landscapes get down in the valley to study the mountains and go up to the mountains to look down on the valley, so one has to be a prince to get to know the character of a people and a man of the people to know the character of a prince.
Niccolò Machiavelli (The Prince)
لكنا نعرف مدى الثناء الذي يناله الأمير الذي يحفظ عهده ويحيا حياة مستقيمة دون مكر. لكن تجارب عصرنا هذا تدل على أن أولئك الأمراء الذين حققوا أعمالاً عظيمة هم من لم يصن العهد إلا قليلاً. وهم من استطاع أن يؤثر على العقل بما له من مكر. كما استطاعوا التغلب على من جعلوا الأمانية هادياً لهم.
نيقولو مكيافيللي (The Prince)
I certainly think that it is better to be impetuous than cautious, for fortune is a woman, and it is necessary, if you wish to master her, to conquer her by force; and it can be seen that she let's herself be overcome by these rather than by those who proceed coldly. And therefore, like a woman, she is a friend to the young, because they are less cautious, fiercer, and master her with greater audacity
Niccolò Machiavelli (The Prince)
Upon this, one has to remark that men ought either to be well treated or crushed because they can avenge themselves of lighter injuries; of more serious ones they cannot, therefore the injury that is to be done to a man ought to be of such a kind that one does not stand in fear of revenge.
Niccolò Machiavelli (The Prince)
But since my intention is to write something useful for anyone who understands it, it seemed more suitable for me to search after the effectual truth of the matter rather than its imagined one. Many writers have imagined republics and principalities that have never been seen nor known to exist in reality. For there is such a distance between how one lives and how one ought to live, that anyone who abandons what is done for what ought to be done achieves his downfall rather than his preservation.
Niccolò Machiavelli (The Prince)
... He who innovates will have for his enemies all those who are well off under the existing order of things, and only lukewarm supporters in those who might be better off under the new... partly from the incredulity of mankind, who will never admit the merit of anything new, until they have seen it proved by the event.
Niccolò Machiavelli (The Prince)
For no man is found so prudent as to know how to adapt himself to these changes, both because he cannot deviate from the course to which nature inclines him, and because, having always prospered while adhering to one path, he cannot be persuaded that it would be well for him to forsake it. And so when occasion requires the cautious man to act impetuously, he cannot do so and is undone: whereas had he changed his nature with time and circumstances, his fortune would have been unchanged.
Niccolò Machiavelli (The Prince)
When trouble is sensed well in advance it can easily be remedied; if you wait for it to show itself any medicine will be too late because the disease will have become incurable. As the doctors say of a wasting disease, to start with it is easy to cure but difficult to diagnose;after a time, unless it has been diagnosed and treated at the outset, it becomes easy to diagnose but difficult to cure. So it is in politics.
Niccolò Machiavelli (The Prince)
When you see a Minister thinking more of himself than of you, and in all his actions seeking his own ends, that man can never be a good Minister or one that you can trust. For he who has the charge of the State committed to him, ought not to think of himself, but only of his Prince, and should never bring to the notice of the latter what does not directly concern him.
Niccolò Machiavelli (The Prince)
The first opinion which one forms of a prince, and of his understanding, is by observing the men he has around him; and when they are capable and faithful he may always be considered wise, because he has known how to recognize the capable and to keep them faithful. But when they are otherwise one cannot form a good opinion of him, for the prime error which he made was in choosing them.
Niccolò Machiavelli
But confining myself more to the particular, I say that a prince may be seen happy to-day and ruined to-morrow without having shown any change of disposition or character. This, I believe, arises firstly from causes that have already been discussed at length, namely, that the prince who relies entirely upon fortune is lost when it changes. I believe also that he will be successful who directs his actions according to the spirit of the times, and that he whose actions do not accord with the times will not be successful. Because men are seen, in affairs that lead to the end which every man has before him, namely, glory and riches, to get there by various methods; one with caution, another with haste; one by force, another by skill; one by patience, another by its opposite; and each one succeeds in reaching the goal by a different method. One can also see of two cautious men the one attain his end, the other fail; and similarly, two men by different observances are equally successful, the one being cautious, the other impetuous; all this arises from nothing else than whether or not they conform in their methods to the spirit of the times. This follows from what I have said, that two men working differently bring about the same effect, and of two working similarly, one attains his object and the other does not.
Niccolò Machiavelli (The Prince)
When a newly acquired State has been accustomed, as I have said, to live under its own laws and in freedom, there are three methods whereby it may be held. The first is to destroy it; the second, to go and reside there in person; the third, to suffer it to live on under its own laws, subjecting it to a tribute, and entrusting its government to a few of the inhabitants who will keep the rest your friends. Such a Government, since it is the creature of the new Prince, will see that it cannot stand without his protection and support, and must therefore do all it can to maintain him; and a city accustomed to live in freedom, if it is to be preserved at all, is more easily controlled through its own citizens than in any other way.
Niccolò Machiavelli (The Prince)
A prince, therefore, ought always to take counsel, but only when he wishes and not when others wish; he ought rather to discourage every one from offering advice unless he asks it; but, however, he ought to be a constant inquirer, and afterwards a patient listener concerning the things of which he inquired; also, on learning that any one, on any consideration, has not told him the truth, he should let his anger be felt.
Niccolò Machiavelli (The Prince)
But in new Princedoms difficulties abound. And, first, if the Princedom be not wholly new, but joined on to the ancient dominions of the Prince, so as to form with them what may be termed a mixed Princedom, changes will come from a cause common to all new States, namely, that men, thinking to better their condition, are always ready to change masters, and in this expectation will take up arms against any ruler; wherein they deceive themselves, and find afterwards by experience that they are worse off than before
Niccolò Machiavelli (The Prince)
... If instead of colonies you send troops, the cost is vastly greater, and the whole revenues of the country are spent in guarding it so that the gain becomes a loss, and much deeper offense is given since in shifting the quarters of your soldiers from place to place the whole country suffers hardship, which as all feel, all are made enemies and enemies who remaining, although vanquished, in their own homes, have power to hurt. In every way, therefore, this mode of defense is as disadvantageous as that by colonizing is useful.
Niccolò Machiavelli (The Prince)
And there is nothing wastes so rapidly as liberality, for even whilst you exercise it you lose the power to do so, and so become either poor or despised, or else - in avoiding poverty - rapacious and hated. And a leader should guard himself, above all things, against being despised and hated; and liberality leads you to both. Therefore it is wiser to have a reputation for austerity which brings reproach without hatred, than to be compelled through seeking a reputation for liberality to incur a name for rapacity which begets reproach with hatred.
Niccolò Machiavelli (The Prince)
I say that every prince must desire to be considered merciful and not cruel. He must, however, take care not to misuse this mercifulness. … A prince, therefore, must not mind incurring the charge of cruelty for the purpose of keeping his subjects united and confident; for, with a very few examples, he will be more merciful than those who, from excess of tenderness, allow disorders to arise, from whence spring murders and rapine; for these as a rule injure the whole community, while the executions carried out by the prince injure only one individual. And of all princes, it is impossible for a new prince to escape the name of cruel, new states being always full of dangers. … Nevertheless, he must be cautious in believing and acting, and must not inspire fear of his own accord, and must proceed in a temperate manner with prudence and humanity, so that too much confidence does not render him incautious, and too much diffidence does not render him intolerant.
Niccolò Machiavelli (The Prince)
The Prince who establishes himself in a Province whose laws and language differ from those of his own people, ought also to make himself the head and protector of his feebler neighbours, and endeavour to weaken the stronger, and must see that by no accident shall any other stranger as powerful as himself find an entrance there. For it will always happen that some such person will be called in by those of the Province who are discontented either through ambition or fear; as we see of old the Romans brought into Greece by the Aetolians, and in every other country that they entered, invited there by its inhabitants. And the usual course of things is that so soon as a formidable stranger enters a Province, all the weaker powers side with him, moved thereto by the ill-will they bear towards him who has hitherto kept them in subjection. So that in respect of these lesser powers, no trouble is needed to gain them over, for at once, together, and of their own accord, they throw in their lot with the government of the stranger. The new Prince, therefore, has only to see that they do not increase too much in strength, and with his own forces, aided by their good will, can easily subdue any who are powerful, so as to remain supreme in the Province. He who does not manage this matter well, will soon lose whatever he has gained, and while he retains it will find in it endless troubles and annoyances.
Niccolò Machiavelli (The Prince)
And when neither their property nor honour is touched, the majority of men live content, and he has only to contend with the ambition of a few, whom he can curb with ease in many ways. It makes him contemptible to be considered fickle, frivolous, effeminate, mean-spirited, irresolute, from all of which a prince should guard himself as from a rock; and he should endeavour to show in his actions greatness, courage, gravity, and fortitude; and in his private dealings with his subjects let him show that his judgments are irrevocable, and maintain himself in such reputation that no one can hope either to deceive him or to get round him. That prince is highly esteemed who conveys this impression of himself, and he who is highly esteemed is not easily conspired against; for, provided it is well known that he is an excellent man and revered by his people, he can only be attacked with difficulty.
Niccolò Machiavelli
CHAPTER XXVI.—A new Prince in a City or Province of which he has taken Possession, ought to make Everything new. Whosoever becomes prince of a city or State, more especially if his position be so insecure that he cannot resort to constitutional government either in the form of a republic or a monarchy, will find that the best way to preserve his princedom is to renew the whole institutions of that State; that is to say, to create new magistracies with new names, confer new powers, and employ new men, and like David when he became king, exalt the humble and depress the great, "filling the hungry with good things, and sending the rich empty away." Moreover, he must pull down existing towns and rebuild them, removing their inhabitants from one place to another; and, in short, leave nothing in the country as he found it; so that there shall be neither rank, nor condition, nor honour, nor wealth which its possessor can refer to any but to him. And he must take example from Philip of Macedon, the father of Alexander, who by means such as these, from being a petty prince became monarch of all Greece; and of whom it was written that he shifted men from province to province as a shepherd moves his flocks from one pasture to another. These indeed are most cruel expedients, contrary not merely to every Christian, but to every civilized rule of conduct, and such as every man should shun, choosing rather to lead a private life than to be a king on terms so hurtful to mankind. But he who will not keep to the fair path of virtue, must to maintain himself enter this path of evil. Men, however, not knowing how to be wholly good or wholly bad, choose for themselves certain middle ways, which of all others are the most pernicious, as shall be shown by an instance in the following Chapter.
Niccolò Machiavelli (Discourses on the First Decade of Titus Livius)