Premium Chocolate Quotes

They say that when life hands you lemons, make lemonade. Only that’s bullshit. When life hands you lemons, trade that shit in for some premium vodka, a box of mixed chocolates, and add a nice dollop of fuck you world on top.

From an early age I picked up on the fact that these celebrities seemed more important, as people listened to them, valued them and felt a connection to them. I saw the premium that was put on a famous person’s opinion. Successful people: I wanted to be around them, amongst them, near them. It’s no wonder I ended up working in the magazine industry. I was fascinated by celebrities and what their lives must be like. Every time I was in Sainsbury’s with my mum, the other kids would saunter over to the chocolate and sweets, while I would run over to the magazine section and feast on the cover photos, wondering what these people’s lives were really like behind the scenes.

That’ll be ten dollars.” His eyebrows went up. “That’s a lot of money for one piece of chocolate.” “It’s premium quality. Made from scratch in-house. I buy the beans myself, directly from Venezuela. But if you want to put it back, go right ahead.” “No, no, I’ll take it.” He pulled out his wallet and counted out a five and some ones. “For someone special?” she couldn’t resist asking, after placing the confection in a cute paper bag and tying the handles with some copper ribbon. “Susan, maybe? Sandra? Sonya?” “Savannah, actually.” She was such a fool for thinking, for even a second, that he’d selected it for her. “Here you go.” As she handed him the bag, she noticed him

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The feeling of old power emanating from the locked room was as different from the smell upstairs as a chocolate kiss is to a premium Belgium sweet.

Free” has an incredible power that no other pricing does. The Duke behavioral economist Dan Ariely wrote about the power of free in his excellent book Predictably Irrational, describing an experiment in which he offered research subjects the choice of a Lindt chocolate truffle for 15 cents or a Hershey’s Kiss for a mere penny. Nearly three-fourths of the subjects chose the premium truffle rather than the humble Kiss. But when Ariely changed the pricing so that the truffle cost 14 cents and the Kiss was free—the same price differential—more than two-thirds of the subjects chose the inferior (but free) Kisses. The incredible power of free makes it a valuable tool for distribution and virality. It also plays an important role in jump-starting network effects by helping a product achieve the critical mass of users that is required for those effects to kick in. At LinkedIn, we knew that our basic accounts had to be free if we wanted to get to the million users we theorized represented critical mass. Sometimes you can offer a product for free and still be profitable; in the advertising-driven business model, a large enough mass of free users can be valuable even if they never pay for your service. Facebook, for example, doesn’t charge its users a dime, but it is able to generate large amounts of high-gross-margin revenue by selling targeted advertising. But sometimes a product doesn’t lend itself to the advertising model, as is the case with many services used by students and educators. Without third-party revenue, the problem with offering your product to users for free is that you can’t offset your lack of sales by “making it up in volume.

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Our definition of strategy From here on out, whenever we talk about strategy in this book, we’re going to be talking about this: The unique value a business provides to the market. That’s it. This is business in its purest, truest form. When all is said and done, a business is nothing more than a system designed to deliver value and receive value in return (generally in the form of cold hard cash). The more value it gives, the more it gets. Therefore it stands to reason that the most fundamental, most effective form of strategy is simply for a business to maximise the value it puts out. If you shape your business like this, so that it delivers extraordinary value to the market, value that its customers can’t get elsewhere, then it will grow and thrive as surely as night follows day. Things will just click, and success will flow so quickly and effortlessly it may shock you. Is this the only way for a business to get leverage and succeed? Clearly not. As we saw under the broader definition of strategy there are a great many other potential directions we might call “non-value” strategies: strategies that don’t have anything to do with providing value to the consumer. For example Mars, the chocolate giant, manufactures its bars more cheaply than its competitors, and uses that extra cash to buy premium shelf space in retailers. Is this a value-oriented strategy? Not at all. In fact it arguably strips value from consumers. But does it work? Certainly. It’s a classic non-value strategy. Compare this, however, to a value-focused strategy and you’ll see the difference. A good example is IKEA. Like Mars they too found a way to deliver their product more cheaply – in their case via flat-pack furniture innovations. However, the way they chose to turn this into market leverage was to use it to generate consumer value – specifically by investing more heavily in design, so punters could get cool designer furniture at accessible prices for the very first time.