Pre Market Quotes

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When I look at a pumpkin muffin, I see the brilliant orange glow of a sugar maple in its full autumnal glory. I see the crisp blue sky of October, so clear and restorative and reassuring. I see hayrides, and I feel Halloween just around the corner, kids dressed up in homemade costumes, bobbing for apples and awaiting trick or treat. I think of children dressed as Pilgrims in a pre-school parade, or a Thanksgiving feast, the bounty of harvest foods burdening a table with its goodness. I picture pumpkins at a farmer's market, piled happy and high, awaiting a new home where children will carve them into scary faces or mothers will bake them into a pie or stew.
Jenny Gardiner (Slim to None)
The interpenetration of pre-capitalist, semi-capitalist and capitalist relations of production, imposed upon colonies and semi-colonies by the power of capital on the world market and the violence of foreign political and military domination, has been an extremely important factor in the historical development of these twin sources of money capital accumulation.
Karl Marx (Capital: Critique of Political Economy, Vol 2)
Every technology has to pass the system integration test before it can achieve widespread market success. Pre existing systems must be either penetrated, replaced, or changed to allow for the new technology to achieve widespread market success.
Hendrith Vanlon Smith Jr. (Business Essentials)
niche information.” When I was a teenager, cable TV didn’t exist; the first TV program of any sort didn’t come to my city of Boston until 1948; and for years thereafter, we Americans got our news from just three big TV networks, three major weekly newsmagazines, and newspapers. Most Americans shared those same sources of information, none of which was clearly identified with conservative or liberal views, and none of which slanted its information heavily. Now, with the rise of cable TV, news websites, and Facebook, and with the decline of broad-market weekly print newsmagazines, Americans choose their source of information according to their pre-existing views.
Jared Diamond (Upheaval: Turning Points for Nations in Crisis (Civilizations Rise and Fall, #3))
A curiosity: my name, Rem, will someday come to mean a line of text in a language spoken only by machines. Specifically, it will mean a line that the machines can safely ignore--one that's only there as a mnemonic, a placeholder, for the people who give the machines their orders. A REM line might say something like "this bit is a self-contained sub loop" or "Steve Perlman in Marketing is a shit." The program as a whole rolls on past and around the REM lines, ignores them completely as it takes its shape, moves through its pre-ordained sequences, unfolds its wonders. My mother named me well.
Louise Carey (The Steel Seraglio)
I somehow graduated 90s pre-Internet high school and got into college with just a set of flea market 50s encyclopedias at home.
Damon Thomas (Some Books Are Not For Sale (Rural Gloom))
The market was mostly Protestant. The industry was mostly Jewish-run. Yet a Midwest Catholic minority gained control.
Mark A. Vieira (Forbidden Hollywood: The Pre-Code Era (1930-1934): When Sin Ruled the Movies)
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I'm about to make an absurd BearPaw Duck Farm meme. To make a proper marketing GIF, there's only one rule: No matter what flavor you are hoping to achieve, you can never sprinkle in too much saxophone.
Jarod Kintz (BearPaw Duck And Meme Farm presents: Two Ducks Brawling Is A Pre-Pillow Fight)
Most of what's known about religious practices in pre-Hispanic Mexico has come to us through a Catholic parish priest named Hernando Ruiz de Alarcón, one of the few who ever became fluent in the Nahuatl language. He spent the 1620s writing his "Treatise on the Superstitions and Heathen Customs that Today Live Among the Indians Native to This New Spain". He'd originally meant it to be something of a "field guide to the heathens" to help priests recognize and exterminate indigenous religious rites and their practitioners. In the process of his documentation, though, it's clear from his writings that Father Ruiz de Alarcón grew sympathetic. He was particularly fascinated with how Nahuatl people celebrated the sacred in ordinary objects, and encouraged living and spirit realities to meet up in the here and now. He noted that the concept of "death" as an ending did not exactly exist for them. When Aztec people left their bodies, they were presumed to be on an exciting trip through the ether. It wasn't something to cry about, except that the living still wanted to visit with them. People's sadness was not for the departed, but for themselves, and could be addressed through ritual visiting called Xantolo, an ordinary communion between the dead and the living. Mexican tradition still holds that Xantolo is always present in certain places and activities, including marigold fields, the cultivation of corn, the preparation of tamales and pan de muerto. Interestingly, farmers' markets are said to be loaded with Xantolo.
Barbara Kingsolver (Animal, Vegetable, Miracle: A Year of Food Life)
The BDS on campus operation is organized by, among others, a group in Chicago, Illinois, called American Muslims for Palestine, or AMP. For years, AMP, through its sponsorship of Students for Justice in Palestine (SJP), has been sending strategists, digital and communications experts, graphic designers, video editors, and legal advisors to colleges all over America and running flashy events in expensive hotels for the purpose of delegitimizing Israel, minimizing pro-Israel voices on campus, and harassing Jewish and pro-Israel students in order to deter them from supporting Israel. The embodiment of Cancel Culture. Managing such a sophisticated network of political operatives, extensive marketing, and (pre-COVID) ritzy gatherings at nice hotels is extremely expensive.11 So where is the money coming from? I
Noa Tishby (Israel: A Simple Guide to the Most Misunderstood Country on Earth)
We are entering a world where we are going back to a pre–Industrial Revolution, craftsmanlike experience. A small group of people who understand engineering, sales, marketing, finance, and design are going to be able to manage armies of generative AI and put all of these pieces together.
Salman Khan (Brave New Words: How AI Will Revolutionize Education (and Why That’s a Good Thing))
These are the facts of pre-Code Hollywood. The story behind it is monumental, because it deals with struggle for power. The stakes were high: the billion-dollar market for America's sixth-largest industry. The market was mostly Protestant. The industry was mostly Jewish-run. Yet a Midwest Catholic minority gained control. This is the story of *Forbidden Hollywood.*
Mark A. Vieira (Forbidden Hollywood: The Pre-Code Era [1930-1934]: When Sin Ruled the Movies (Turner Classic Movies))
If the objective exchange-value of money must always be linked with a pre-existing market exchange-ratio between money and other economic goods (since otherwise individuals would not be in a position to estimate the value of the money), it follows that an object cannot be used as money unless, at the moment when its use as money begins, it already possesses an objective exchange-value based on some other use.
Ludwig von Mises (The Theory of Money and Credit)
1) The overall success rate for drugs moving from early stage Phase I clinical trials to FDA approval is about one in 10 (10%). —Reuters 2) The average drug can take anywhere from 8 - 18 years from pre-clinical (development) to clinical (phase 1, 2, and 3) to FDA approval. 3) The average cost to bring a drug to market: Phase 1 $15.2 million; Phase 2 $23.4 million; Phase 3 $86.5 million (total = $125.1 million) —FDA.gov
Penny Reid (Marriage of Inconvenience (Knitting in the City, #7))
To summarize this pattern: when the market opens, the stock will make a new high of the day but sell off quickly. You do not want to jump into the trade yet, not until it consolidates around a trading level such as the low of the pre-market, or moving averages on a daily or 5-minute chart. As soon as the stock is coming back up with heavy volume, that is the place that you take the trade to the long side. The entry signal is to see a new 1-minute or 5-minute high after the consolidation with MASSIVE volume only. You have to remember that the volume on the way up needs to be significantly higher than previous candlesticks.
Andrew Aziz (Day Trading for a Living (Stock Market Trading and Investing))
Why Did the Stock Market Crash? The most persuasive explanation for the 1929 stock market crash blames the Federal Reserve. Throughout the 1920s, but particularly in 1927, the Fed pumped artificial credit into the loan market, pushing down interest rates from their free-market level. Lower interest rates exaggerated the feeling of prosperity, and misled businesses and investors. In a laissez-faire market where money and banking are not disturbed by the government, the interest rate is a price that tells borrowers how much capital citizens have saved and made available to fund projects. But when the Fed adopts an “easy-money” policy by pushing down interest rates, this signal is distorted and the interest rate no longer does its job of channeling the available capital into the most deserving projects. Instead, an unsustainable boom develops, with firms hiring workers and starting production processes that will have to be discontinued once the Fed slows down its injections of new money. Many economists point to the Fed hikes in interest rates during 1928 and 1929 as the cause of the stock market crash. In a sense this is true, but the deeper point is that the crash was made inevitable by the bubble in the stock market fueled by the artificially cheap credit preceding the hikes. In other words, when the Fed stopped pumping in gobs of new money that pushed up the stock market, investors came to their senses and asset prices plunged back towards their pre-bubble level.
Robert Murphy (Politically Incorrect Guide to the Great Depression and the New Deal (The Politically Incorrect Guides))
The fact that it is not a single individual or group of individuals who control or coordinate the innumerable economic activities in a market economy, does not mean that they occur randomly or in a chaotic way. Each consumer, producer, retailer, rental land owner, or worker conducts individual transactions with other individuals on pre-agreed terms. Prices convey these terms not only to the individuals directly involved in the transaction, but throughout the entire economic system, and indeed throughout the world. When someone somewhere else has a better product or a lower price for the same product or service, this is passed on and influences everyone's decisions, without the need for a public official or planning commission to issue orders to consumers. or producers. In fact, this happens faster than any bureaucrat takes to collect the information necessary to make their decisions.
Thomas Sowell (Basic Economics: A Citizen's Guide to the Economy)
The plea for ethical veganism, which rejects the treatment of birds and other animals as a food source or other commodity, is sometimes mistaken as a plea for dietary purity and elitism, as if formalistic food exercises and barren piety were the point of the desire to get the slaughterhouse out of one’s kitchen and one’s system. Abstractions such as 'vegetarianism' and 'veganism' mask the experiential and philosophical roots of a plant-based diet. They make the realities of 'food' animal production and consumption seem abstract and trivial, mere matters of ideological preference and consequence, or of individual taste, like selecting a shirt, or hair color. However, the decision that has led millions of people to stop eating other animals is not rooted in arid adherence to diet or dogma, but in the desire to eliminate the kinds of experiences that using animals for food confers upon beings with feelings. The philosophic vegetarian believes with Isaac Bashevis Singer that even if God or Nature sides with the killers, one is obliged to protest. The human commitment to harmony, justice, peace, and love is ironic as long as we continue to support the suffering and shame of the slaughterhouse and its satellite operations. Vegetarians do not eat animals, but, according to the traditional use of the term, they may choose to consume dairy products and eggs, in which case they are called lacto-ovo (milk and egg) vegetarians. In reality, the distinction between meat on the one hand and dairy products and eggs on the other is moot, as the production of milk and eggs involves as much cruelty and killing as meat production does: surplus cockerels and calves, as well as spent hens and cows, have been slaughtered, bludgeoned, drowned, ditched, and buried alive through the ages. Spent commercial dairy cows and laying hens endure agonizing days of pre-slaughter starvation and long trips to the slaughterhouse because of their low market value.
Karen Davis (Prisoned Chickens Poisoned Eggs: An Inside Look at the Modern Poultry Industry)
b. The imagined order shapes our desires. Most people do not wish to accept that the order governing their lives is imaginary, but in fact every person is born into a pre-existing imagined order, and his or her desires are shaped from birth by its dominant myths. Our personal desires thereby become the imagined order’s most important defences. For instance, the most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries. Friends giving advice often tell each other, ‘Follow your heart.’ But the heart is a double agent that usually takes its instructions from the dominant myths of the day, and the very recommendation to ‘Follow your heart’ was implanted in our minds by a combination of nineteenth-century Romantic myths and twentieth-century consumerist myths. The Coca-Cola Company, for example, has marketed Diet Coke around the world under the slogan, ‘Diet Coke. Do what feels good.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
In 1832, Andrew Jackson, today a folk hero to American free-marketeers, refused to renew the license for the quasi-central bank, the second bank of the USA - the successor to Hamilton's Bank of the USA (see chapter 2). This was done on the grounds that the foreign ownership share of the bank was too high -30% (the pre-EU Finns would have heartily approved!). Declaring his decision, Jackson said: 'should the stock of the bank principally pass into the hands of the subjects of a foreign country, and we should unfortunately become involved in a war with that country, what would be our condition?........Controlling our currency, receiving our public moneys, and holding thousands of our citizens in dependence, it would be far more formidable and dangerous than the naval and military power of the enemy. If we must have a bank...it should be purely American.' If the president of a developing country said something like this today, he would be branded a xenophobic dinosaur and blackballed in the international community.
Ha-Joon Chang (Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism)
get a sense of how powerful Musk’s work may end up being for the American economy, have a think about the dominant mechatronic machine of the past several years: the smartphone. Pre-iPhone, the United States was the laggard in the telecommunications industry. All of the exciting cell phones and mobile services were in Europe and Asia, while American consumers bumbled along with dated equipment. When the iPhone arrived in 2007, it changed everything. Apple’s device mimicked many of the functions of a computer and then added new abilities with its apps, sensors, and location awareness. Google charged to market with its Android software and related handsets, and the United States suddenly emerged as the driving force in the mobile industry. Smartphones were revolutionary because of the ways they allowed hardware, software, and services to work in unison. This was a mix that favored the skills of Silicon Valley. The rise of the smartphone led to a massive industrial boom in which Apple became the most valuable company in the country, and billions of its clever devices were spread all over the world.
Ashlee Vance (Elon Musk: Inventing the Future)
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To summarize the strategy: An Angel is a low float Stock in Play which is gapping with heavy volume in the pre-market. At the market Open, our Angel makes a new high of the day but sells off quickly. You do not want to jump into the trade yet, not until it consolidates around an important trading level such as the low of the pre-market, or moving averages on your daily or 5-minute chart. This is where our Angel will have fallen to. As soon as the stock is coming back up with heavy volume, that is the place you take the trade to the long side. The entry signal is to see a new 1-minute or 5-minute high after the consolidation with MASSIVE volume only. You must remember that the volume on the way up needs to be significantly higher than previous candlesticks. The stop loss is below the consolidation period. The profit target can be (1) VWAP, (2) the then high of the day, (3) the high of the pre-market, and (4) any other important level nearby such as Y High or Y Low. If you don’t see an obvious support level and consolidation, do not trade the stock. If you see a breakout but it does not have strong volume, do not trade the stock. Fallen Angel is generally a difficult strategy to trade, especially since it is difficult to manage the risk in. You will have seen in the above examples that most of the drops are sharp, and if you are not quick in getting out of a losing trade, you may get stuck in a very bad position and be forced to accept a heavy loss. Remember, these stocks often gapped up significantly and can lose the majority of their gap during the day, so holding them during the day may not be a good idea, especially if volume is dropping during the day. I recommend trading this strategy in the simulator for some period of time before trading it live. When you go live, make sure to take small size. I know, it is easy to take a 10,000 share on a $1 stock, but remember, every cent up and down in a $1 stock is the equivalent of a 1% swing in your position. I usually take 4,000 shares for low float stocks below $10.
Andrew Aziz (Day Trading for a Living (Stock Market Trading and Investing))
To summarize my ORB Strategy: After I build my watchlist in the morning, I closely monitor the shortlisted stocks in the first five minutes after the Open. I identify their opening range and their price action. How many shares are being traded? Is the stock jumping up and down or does it have a directional upward or downward movement? Is it high volume with large orders only, or are there many orders going through? I prefer stocks that have high volume, but also with numerous different orders being traded. If the stock has traded 1 million shares, but those shares were only ten orders of 100,000 shares each, it is not a liquid stock to trade. Volume alone does not show the liquidity; the number of orders being sent to the exchange is as important. The opening range must be significantly smaller than the stock’s Average True Range (ATR). I have ATR as a column in my Trade Ideas scanner. After the close of the first five minutes of trading, the stock may continue to be traded in that opening range in the next five minutes. But, if I see the stock is breaking the opening range, I enter the trade according to the direction of the breakout: long for an upward breakout and short for a downward move. My stop loss is a close below VWAP for the long positions and a break above VWAP for the short positions. My profit target is the next important technical level, such as: (1) important intraday daily levels that I identify in the pre-market, (2) moving averages on a daily chart, and/or (3) previous day close. If there was no obvious technical level for the exit and profit target, I exit when a stock shows signs of weakness (if I am long) or strength (if I am short). For example, if the price makes a new 5-minute low, that means weakness, and I consider selling my position if I am long. If I am short and the stock makes a new 5-minute high, then it could be a sign of strength and I consider covering my short position. My strategy above was for a 5-minute ORB, but the same process will also work well for 15-minute or 30-minute ORBs.
Andrew Aziz (Day Trading for a Living (Stock Market Trading and Investing))
If we consider this official or elite multiculturalism as an ideological state apparatus we can see it as a device for constructing and ascribing political subjectivities and agencies for those who are seen as legitimate and full citizens and others who are peripheral to this in many senses. There is in this process an element of racialized ethnicization, which whitens North Americans of European origins and blackens or darkens their 'others' by the same stroke. This is integral to Canadian class and cultural formation and distribution of political entitlement. The old and established colonial/racist discourses of tradition and modernity, civilization and savagery, are the conceptual devices of the construction and ascription of these racialized ethnicities. It is through these 'conceptual practices of power' (Smith, 1990) that South Asians living in Canada, for example, can be reified as hindu or muslim, in short as religious identities.....We need to repeat that there is nothing natural or primordial about cultural identities - religious or otherwise - and their projection as political agencies. In this multiculturalism serves as a collection of cultural categories for ruling or administering, claiming their representational status as direct emanations of social ontologies. This allows multiculturalism to serve as an ideology, both in the sense of a body of content, claiming that 'we' or 'they' are this or that kind of cultural identities, as well as an epistemological device for occluding the organization of the social....an interpellating device which segments the nation's cultural and political space as well as its labour market into ethnic communities....Defined thus, third world or non-white peoples living in Canada become organized into competitive entities with respect to each other. They are perceived to have no commonality, except that they are seen as, or self-appellate as, being essentially religious, traditional or pre-modern, and thus civilizationally backward. This type of conceptualization of political and social subjectivity or agency allows for no cross-border affiliation or formation, as for example does the concept of class.
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● Pursuing online courses with pre-recorded videos? ● Not able to communicate with the instructor while in an online lecture? ● Online lectures seem boring and disengaging? Not anymore. Technology has been able to advance an already transformative concept. Online learning has made its way into almost every professional’s career life. However, there is a new concept which not many people are aware of - LIVE & interactive learning. As the name suggests, it’s just like traditional classroom learning but entirely online. Let’s see what it is, how it works, and how it can benefit your career. LIVE Learning: The Better, More Interactive Learning Method LIVE & interactive learning entails experienced tutors and instructors delivering lectures via LIVE online learning platforms that are built with features to aid in engaging educational learnings. Furthermore, Online Courses are delivered in a similar format that is found in a traditional classroom. With interactivity, teachers can not only deliver lectures, take LIVE questions, and respond, but also the students can interact with one another - just like they would in a brick and mortar classroom. Taking Online Courses Up a Notch Instead of sitting through a pre-recorded lecture, you can now attend the session LIVE. And the best part about this type of learning is that both tutors and students can interact with each other, so query resolution is instant, students can voice out their thoughts, collaboration becomes easy, and the face-to-face interaction definitely makes it more interactive. Reasons Why LIVE & Interactive Learning is Taking the Lead ● Comfortable Learning Pace Students pursuing LIVE & interactive online courses get the opportunity to learn at their own pace. They can discuss their questions in LIVE lectures and interact with the faculty as well. ● Focus on Tougher Modules In a regular classroom, the teacher always decides which modules require special focus. However, with LIVE & interactive learning, you can choose how much time you want to spend on a particular module. ● Extensive Study Materials Another added benefit of LIVE & interactive online courses is that you have access to study material 24*7 and from anywhere. This gives you control and ample time to go through the material more than once or as required. ● Opportunity for More Interaction Ranging from Online Data Analytics Courses to finance, marketing, and sales, online courses allow students to involve themselves in class discussions and chat with more ease. This is just not possible in regular face-to-face interactions where teachers can ask questions and embarrass you in front of the entire class if you are wrong or don’t know the answer. It’s Not a Roadblock, Rather an Accelerant to Your Career The best part - you don’t have to leave your current job to pursue a degree program. Passion to gain knowledge and upskill and a search engine that will take you the right online course is all you need. So whether you are scouting for online data analytics courses, machine learning courses, or digital marketing, LIVE & interactive learning can help you gain the education you deserve.
Talentedge
Hollywood’s motives in marketing sex may have been cynical—Hollywood’s motives always are. But in providing audiences with sophisticated fare, it was also responding to real cultural changes that had happened within American society. Hollywood was a few years behind the trend, of course, but that’s nothing new. Don’t forget, this is the same industry that for seventy years has made wonderful, passionate, stirring anti-war movies six or seven years after every war, never during one.
Mick LaSalle (Complicated Women: Sex and Power in Pre-Code Hollywood)
(in those days, before Gazza, before cynical and meaningless pre-season tournaments which somehow still offer a methadone alternative to the real competitions to come, before the ludicrous freneticism of the contemporary transfer market, the newspapers went weeks on end without even mentioning football)
Nick Hornby (Fever Pitch)
MELANGE: the "spice of spices," the crop for which Arrakis is the unique source. The spice, chiefly noted for its geriatric qualities, is mildly addictive when taken in small quantities, severely addictive when imbibed in quantities above two grams daily per seventy kilos of body weight. (see Ibad, Eyes of; Water of Life; and Pre-spice Mass.) Muad'Dib claimed the spice as a key to his prophetic powers. Guild navigators make similar claims. Its price on the Imperial market has ranged as high as 620,000 solaris the decagram.
Frank Herbert (Dune (Dune, #1))
Hyderabad's weddings are known for their opulence and grandeur. From the intricately designed bridal attire and jewelry to the sumptuous cuisine and exquisite decor, every detail is meticulously documented by photographers. These images serve as a testament to the city's rich cultural heritage and the values that bind families together. The business of wedding photography in Hyderabad india is thriving. The city's residents place a high value on preserving the memories of their special day, and they are willing to invest in professional photography services to achieve this. Photographers have embraced digital technology and social media to market their services and showcase their work. They have adapted to the changing times, offering diverse packages to meet the evolving needs and preferences of couples. Established photographers continue to innovate and expand their services, offering pre-wedding shoots, destination wedding coverage, thematic photography, and more. Aspiring photographers also enter the field, adding fresh talent and perspectives to the vibrant community of wedding photographers in Hyderabad.
chickrupa
Significance: How did I decide that it was perfect noise? Take a simple analogy. If you engage in a mountain bicycle race with a friend across Siberia and, a month later, beat him by one single second, you clearly cannot quite boast that you are faster than him. You might have been helped by something, or it can be just plain randomness, nothing else. That second is not in itself significant enough for someone to draw conclusions. I would not write in my pre-bedtime diary: Cyclist A is better than cyclist B because he is fed with spinach whereas cyclist B has a diet rich in tofu. The reason I am making this inference is because he beat him by 1.3 seconds in a 3,000 mile race. Should the difference be one week, then I could start analyzing whether tofu is the reason, or if there are other factors.
Nassim Nicholas Taleb (Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto, #1))
Advertisers also won’t miss traditional media, since the thing traditional media advertising does best—build mass brands—is increasingly irrelevant as we graduate from the Brand Age to the Product Age. There is a double bind here, because brand equity erodes slowly, and a few months of reduced spend isn’t going to move any needles. Which will make it that much harder even for marketers still attending the church of brand equity to justify returning their traditional media spend to pre-pandemic levels.
Scott Galloway (Post Corona: From Crisis to Opportunity)
PRE-MARKET GAPPERS Los traders experimentados tienen la sensibilidad para saber cuándo están operando las acciones correctas en el momento adecuado. Como mencioné, los traders son tan buenos como las acciones que operan. Los traders en nuestra comunidad y yo usamos un escáner cada mañana programado para encontrar las Acciones en Juego basándose en los siguientes criterios: Las acciones muestran una brecha positiva o negativa de, por lo menos, 2% durante el pre-market. Las acciones que han operado al menos 50,000 títulos en el pre-market. Las acciones que tienen un volumen diario promedio de más de 500,000 títulos. Las acciones que tienen un Rango Medio Verdadero (Average True Range, ATR) de al menos 50 centavos (qué tan grande es el rango de precio que tiene una acción en promedio cada día). La emisora posee un catalizador fundamental. Como regla, no opero acciones con un indicador de interés corto enorme, mayor al 30%. El interés corto (short interest) es la cantidad de títulos que los inversionistas o traders han vendido en corto, pero aún no han cubierto o cerrado).
Andrew Aziz (Como Vivir del Day Trading (Spanish Edition))
habrá una actividad de pre-market inusual, una Acción en Juego habrá mostrado una brecha positiva o negativa antes de la apertura del mercado con un número significativo de acciones operadas (tal como lo son 50,000 títulos).
Andrew Aziz (Como Vivir del Day Trading (Spanish Edition))
The Most Important Strategic Decision Was to Become a Genuine Retailer The fundamental job of a retailer is to buy goods whole, cut them into pieces, and sell the pieces to the ultimate consumers. This is the most important mental construct I can impart to those of you who want to enter retailing. Most “retailers” have no idea of the formal meaning of the word. Time and again I had to remind myself just what my role in society was supposed to be. Many of the policy decisions for a retailer boil down to this: How closely should we stick to the fundamental retailing job? “Retail” comes from a medieval French verb, retailer, which means “to cut into pieces.” “Tailor” comes from the same verb. The fact is that most so-called retailers don’t want to face up to their basic job. In Pronto Markets we did everything we could to avoid retailing. We tried to shift the burden to suppliers, buying prepackaged goods, hopefully pre-price-marked (potato chips, bread, cupcakes, magazines, paperback books) so we had no role in the pricing decision. The goods were ordered, displayed, and returned by outside salespeople. To this day, supermarkets fight with the retail clerks’ union to expand their right to let core store work be done by outsiders. Whole Earth Harry’s moves into wine and health foods had taken us quite a distance into genuine retailing. In our cheese departments we were literally taking whole wheels and cutting them into pieces. I took this as an analogy for what we should do with everything we sold. Getting rid of all outside salespeople was corollary to the programs that would unfold during the next five years. In Mac the Knife, no outsiders of any sort were permitted in the store. All the work was done by employees. The closest thing to it that I see these days is Costco, which shares many features with Trader Joe’s.
Joe Coulombe (Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys)
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Al contrario degli impiegati non biologici, i quali possono essere “aggiornati” semplicemente tramite un update di sistema, quelli umani vanno incontro a una pericolosa obsolescenza, spesso ancor prima di entrare nel mondo del lavoro.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Un hotel che puntasse molto sugli automatismi potrebbe essere percepito allo stesso tempo come innovativo e all’avanguardia o come spietatamente orientato al profitto a scapito del personale umano.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Un ospite che fa self check-in a un chiosco non è solo il consumatore del servizio, ma ne è anche l’erogante. Se, e quando l’auto check-in diventerà la regola in hotel, la responsabilità del servizio si trasferirà in toto dall’operatore al front office all’ospite stesso (e, per proprietà transitiva, alla tecnologia utilizzata).
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Se l’ospite fa check-in in maniera autonoma, allora il receptionist non dovrà conoscere il software gestionale necessario. Questo significa che si può aumentare il numero di esseri umani impiegabili a un costo minore, in quanto il loro lavoro diventa via via meno qualificato e che l’esperienza dell’ospite, in futuro, non sarà più soltanto il risultato del rapporto tra ospite e staff, ma tra ospite, staff e tecnologia presente in struttura.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
A quei servizi che oggi comunemente accostiamo al segmento luxury si andrà ad aggiungere un nuovo plus: la certezza di essere accolti e accompagnati per tutta la durata del soggiorno da persone reali. L’ospite luxury del futuro potrebbe essere disposto a pagare un extra per questo servizio umano-centrico, esattamente come oggi sono disposti a pagarlo per oggetti fatti a mano, rispetto a quelli creati su larga scala.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Il solo fatto che una tecnologia sia adottabile non coincide necessariamente con il bisogno di adottarla.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Nel travel, e soprattutto nell’hospitality, ci troviamo in un limbo di tecno-analfabetismo: il cambiamento è a portata di mano, ma non abbiamo (ancora) i mezzi intellettuali per accettarlo e adottarlo.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Un mutamento d’opinione è iniziato dopo la pandemia di COVID-19. Anche i più tecnofobici, durante quegli interminabili mesi di quarantena del 2020, hanno dovuto scendere a patti con la tecnologia, fino alle scelte (prima di allora impensabili) di imprenditori storicamente tradizionalisti che hanno deciso abbandonare in toto gli uffici fisici per lo smart working, finalmente convinti dalle evidenze dei fatti della liceità del modello.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Se esiste un effetto positivo della pandemia del 2020, esso è sicuramente l’accelerazione nell’adozione della tecnologia in ogni campo. Il coronavirus ha creato un vero e proprio salto quantico in avanti di almeno dieci anni, se non in termini di qualità della tecnologia, almeno nell’ambito della sua accettazione e adozione da parte di luddisti, tecno-scettici e tecno-pessimisti.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Quando pensiamo al riscaldamento globale e all’impatto (drammaticamente alto) che il travel ha su di esso, la prima associazione mentale è quella dell’inquinamento aereo, ferroviario e automobilistico, non certo qualcosa di così “immateriale” come il cloud o la blockchain. Tuttavia i numeri relativi al consumo energetico sono allarmanti.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Caricando la propria coscienza nel cloud, non si avrebbe più bisogno di un corpo fisico e l’impatto ambientale degli esseri umani “uploadati” sarebbe esponenzialmente minore.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
La domanda attorno alla superintelligenza non è più “se”, ma “quando”.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
C’è da pensare che se mettessimo nella stessa stanza le menti (umane) più brillanti del pianeta arriverebbero alle medesime conclusioni di una superintelligenza, sebbene in tempi estremamente più lunghi.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Una cura universale per il cancro, il Santo Graal della medicina moderna, potrebbe essere raggiunta da una Super Intelligenza Artificiale mentre i suoi “competitor” biologici sono in pausa caffè.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Immaginiamo un’AI sviluppata per trovare una soluzione alla fame del mondo: essa, essendo goal-oriented e non condividendo la morale umana, potrebbe semplicemente decidere che il modo più facile, efficace e veloce per metter fine al problema sia quello di sterminare due miliardi di terrestri, piuttosto che inventare nuovi metodi di agricoltura.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Il raggiungimento di un AI superintelligente è una questione di “quando” non di “se”.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Siamo talmente abituati alla complessità distributiva che ormai l’accettiamo quasi come normale o come segno di un salutare “distribution mix” e, sebbene la situazione sia lievemente migliorata negli ultimi anni, grazie al consolidamento di Expedia Group, Booking Holdings e HotelBeds e al fallimento di vecchi dinosauri come Thomas Cook, i player in gioco rimangono ancora troppi.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Lungi dall’essere verticalizzata, la distribuzione alberghiera è ancora estremamente frammentata. Tuttavia, esiste un player che potrebbe cambiare le carte in tavola. Sto parlando, ovviamente, di Google.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Il vantaggio di Google su aziende come TripAdvisor, Trivago, Booking Holdings e Expedia Group è ovvio: la possibilità di intercettare il viaggiatore in tutti i micro momenti del viaggio.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Rispetto a qualunque altro formato, la realtà virtuale offre una ricchezza di significato (semantica) e di segni (semiotica) imparagonabile a qualsiasi altro mezzo comunicativo.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Grazie all’immersività della realtà virtuale, è possibile azzerare la distanza tra il punto di vista di chi voglio raggiungere e il punto di vista che gli voglio far conoscere.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Cos’è, esattamente, il metaverso? Può essere definito come una nuova realtà digitale che combina elementi di AR, VR, realtà mista, social networking, gioco online, shopping e lavoro. Alcuni potrebbero etichettarlo come realtà estesa (XR), ma è difficile affibbiare una label comunemente accettata al concetto perché – chiariamolo il prima possibile – il metaverso non esiste. Almeno, non ancora.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Il metaverso non è solo VR e AR, ma anche mixed reality. In pochi anni, potremmo essere in grado di unirci ai nostri amici a un concerto sotto forma olografica e goderci l’esperienza seduti sul nostro divano mentre i nostri compagni sono fisicamente all'evento.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Non mi sembra troppo inverosimile che, tra cinque anni, i Marriott e gli Hilton del mondo inizieranno a costruire meta-versioni dei loro hotel in Horizon, consentendo agli avatar/ospiti di incontrarsi con i loro amici nella hall, o fare brainstorming nelle sale riunioni virtuali, ovviamente a pagamento.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
L’Estonia ha recentemente deciso di sperimentare (con successo) dei giudici-robot per risolvere tutte quelle controversie civili di minore entità (fino a 7.000 euro).
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Quando accumuliamo compulsivamente miglia e punti, siamo principalmente guidati dalla chimica del nostro corpo: quando riceviamo una ricompensa, rilasciamo dopamina, una sostanza che svolge un ruolo importante nel comportamento umano.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Uno studio di J. D. Power ha dimostrato come gli ospiti che comprendono appieno come riscattare i propri punti hanno una soddisfazione complessivamente più elevata. La cattiva notizia è che, secondo lo stesso studio, solo la metà dei membri comprende come funziona effettivamente il processo.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Più i membri sono vicini alla ricompensa, più spesso acquistano per raggiungerla. In psicologia questo fenomeno è noto come “ipotesi dell’obiettivo gradiente” ed è stato studiato sin dagli anni Trenta. Pertanto dare ai membri obiettivi realistici e un modo trasparente per monitorare i loro progressi li farà acquistare sempre più spesso.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Potrei volare da Barcellona a Londra con Ryanair e poi soggiornare in un hotel a cinque stelle. Ryanair pensa che io sia il loro tipo di cliente, mentre l’hotel pensa che io sia un tipo di cliente a cinque stelle. In realtà potrei essere un viaggiatore più interessato al cuscino su cui dormo rispetto che al sedile su cui mi siedo per due ore. In questo modo, nessuno dei due brand comprenderà le mie reali preferenze di stile di vita finché non inizieranno a collaborare.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Gli albergatori devono essere abbastanza coraggiosi da iniziare a prepararsi per un futuro che non possono evitare.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
È la nostra umanità che ci lega e il tocco umano è la più grande leva che abbiamo per migliorare il valore e l’esperienza che offriamo agli ospiti. Per raggiungere questo obiettivo, tuttavia, dobbiamo imparare a usare gli automatismi e a liberare il personale umano da compiti noiosi e ripetitivi.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
La chiusura mentale, la mancanza di immaginazione e questa fiducia incrollabile nello status quo mal convivono con la realtà in cui viviamo, nella quale la velocità di innovazione tende a essere esponenziale, piuttosto che lineare.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Per comprendere la realtà, bisogna tornare alla maieutica socratica. Il sapere di non sapere come unico sapere possibile. Solo quando ci si libera dall’arroganza delle sovrastrutture mentali (il sé, l’ego) allora ci si riallinea con il divenire e si accetta, senza temerlo, il cambiamento.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
La tecnologia è cambiamento, il cambiamento fa paura, ergo la tecnologia fa paura. Tuttavia essa fa paura perché non la si comprende, in quanto si cerca di interpretarla con schemi mentali pregiudiziali o, ancora peggio, la si subisce acriticamente.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Il nostro atteggiamento nei confronti della tecnologia dovrebbe essere questo: un misto di pragmatismo zen e curiosità intellettuale.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Kitanai, kiken, kitsui” è un modo di dire Giapponese, traducibile in “sporchi, pericolosi e umilianti” e si riferisce a quei lavori non qualificati e sottopagati che pochi sono disposti a fare. Fino a poco tempo fa, l’utilizzo di lavoratori non biologici era riservato quasi esclusivamente a queste 3K; tuttavia, negli ultimi anni, si è consolidata una nuova tendenza che vede il fenomeno dei robot, intelligenza artificiale e service automation sempre più in concorrenza con i lavoratori umani per impieghi più specializzati e meglio pagati.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Non è difficile immaginare un futuro, anche piuttosto prossimo, in cui milioni di persone perderanno qualsiasi tipo di valore economico e saranno difficilmente o per nulla impiegabili. Non è un caso che si cominci a parlare con insistenza di reddito minimo universale proprio ora: quando (e, si badi bene, non se) la forza-lavoro umana non specializzata sarà diventata superflua, queste persone non avranno più nessuna forma di sostentamento.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Sebbene uno scenario monopolista potrebbe non essere augurabile, è innegabile che il traveler’s journey, a oggi, sia quantomeno frammentario e dispersivo. Poter iniziare la ricerca, usufruire dei contenuti, finalizzare la prenotazione aerea e alberghiera e ricevere assistenza sulla destinazione senza mai uscire dall’ecosistema Google sarebbe un miglioramento esponenziale in termini di user experience.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Come il termine “googlare” è diventato ormai sinonimo di “cercare su un motore di ricerca”, in futuro lo stesso termine potrebbe essere sinonimo con “prenotare un hotel”.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Spesso gli albergatori (soprattutto quelli di piccole e medie dimensioni) spendono per una prenotazione diretta addirittura più di quello che versano in commissioni alle OTA. Credo sia un problema di percezione: quando un hotel firma un contratto con Booking.com sa che una prenotazione intermediata ha un costo dell’X%, mentre calcolare esattamente quanto “pesa” una prenotazione diretta è sicuramente un processo più difficile (e spesso subdolo).
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
C’è sicuramente una componente narcisistica nel ricevere molte prenotazioni dirette, ma se queste hanno un valore minore di quelle intermediate, allora la strategia complessiva va rivista.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Essere transumanista significa modificare il nostro approccio nei confronti di temi quali la vita, l’evoluzione e, in ultima analisi, la morte. Significa (ri)prendere il controllo su un’esistenza che, per milioni di anni, è sempre stata dettata da fattori esterni – come i limiti biologici, fisici e cognitivi intrinseci nella nostra specie e modellare la nostra vita in funzione delle nostre preferenze.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Il transumanista, come tutti gli uomini, riconosce i suoi limiti; ma, a differenza degli altri uomini, si ribella contro di essi.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Giustifichiamo le operazioni lasik per i forti miopi ma, se potessimo raggiungere una supervista a raggi X con un intervento simile, anche in assenza di miopia, dovremmo farlo? Sarebbe eticamente corretto? Il doppio standard è qui: se l’enhancement è curativo allora parliamo di progressi della medicina, senza grossi dubbi etici. Ma se è migliorativo, allora le cose si fanno più complicate.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Con la velocità alla quale si muove la tecnologia oggi, potremmo trovarci a scegliere tra il general manager aumentato e quello totalmente biologico molto prima di quello che pensiamo.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Argomenti come etnia, sessualità e orientamento politico potrebbero diventare variabili tutto sommato frivole, in confronto alla differenza di performance tra un individuo aumentato e uno completamente biologico.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Molto del lavoro che va nella creazione di un sito è tutt’altro che creativo e può essere tranquillamente appaltato a macchine, lasciando all’essere umano il compito unico della supervisione del progetto. In un futuro neanche troppo lontano, un sito web potrebbe essere creato non rivolgendosi a una web agency, ma semplicemente rispondendo a un questionario. L’AI, poi, si occuperebbe del resto.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
A ben scrutare il mito, Prometeo non crea il fuoco dal nulla (esso, infatti, pre-esiste nel mondo naturale), semplicemente lo ruba agli dèi e insegna agli uomini come accenderlo. Ergo, l’uomo è al tempo stesso naturale e soprannaturale: naturale perché opera all’interno del mondo esistente e soprannaturale perché può utilizzare quel mondo per i suoi scopi.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
L’oltreuomo non avrà capelli biondi e occhi azzurri, piuttosto chip di silicio e massima potenza computazionale.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
L’uomo è semplicemente un mezzo, piuttosto che il fine evolutivo.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Alcune delle previsioni che azzardo in questo libro si riveleranno sicuramente errate, ma è il prezzo da pagare quando si scrive di ciò che ancora non esiste o esiste solo in forma embrionale.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
Pensare di poter continuare a operare in ambito turistico senza un minimo di automazione significa, quantomeno, soffrire di miopia imprenditoriale.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)
La dis-adozione, esattamente come l’adozione, di una tecnologia a favore di un’altra è un processo complicato e doloroso, soprattutto in un settore altamente operativo e tecnologicamente inflazionato come quello dell’hospitality.
Simone Puorto (Hotel Distribution 2050. (Pre)visioni sul futuro di hotel marketing e distribuzione alberghiera)