Pre Market Quotes

When I look at a pumpkin muffin, I see the brilliant orange glow of a sugar maple in its full autumnal glory. I see the crisp blue sky of October, so clear and restorative and reassuring. I see hayrides, and I feel Halloween just around the corner, kids dressed up in homemade costumes, bobbing for apples and awaiting trick or treat. I think of children dressed as Pilgrims in a pre-school parade, or a Thanksgiving feast, the bounty of harvest foods burdening a table with its goodness. I picture pumpkins at a farmer's market, piled happy and high, awaiting a new home where children will carve them into scary faces or mothers will bake them into a pie or stew.

The interpenetration of pre-capitalist, semi-capitalist and capitalist relations of production, imposed upon colonies and semi-colonies by the power of capital on the world market and the violence of foreign political and military domination, has been an extremely important factor in the historical development of these twin sources of money capital accumulation.

Every technology has to pass the system integration test before it can achieve widespread market success. Pre existing systems must be either penetrated, replaced, or changed to allow for the new technology to achieve widespread market success.

A curiosity: my name, Rem, will someday come to mean a line of text in a language spoken only by machines. Specifically, it will mean a line that the machines can safely ignore--one that's only there as a mnemonic, a placeholder, for the people who give the machines their orders. A REM line might say something like "this bit is a self-contained sub loop" or "Steve Perlman in Marketing is a shit." The program as a whole rolls on past and around the REM lines, ignores them completely as it takes its shape, moves through its pre-ordained sequences, unfolds its wonders. My mother named me well.

niche information.” When I was a teenager, cable TV didn’t exist; the first TV program of any sort didn’t come to my city of Boston until 1948; and for years thereafter, we Americans got our news from just three big TV networks, three major weekly newsmagazines, and newspapers. Most Americans shared those same sources of information, none of which was clearly identified with conservative or liberal views, and none of which slanted its information heavily. Now, with the rise of cable TV, news websites, and Facebook, and with the decline of broad-market weekly print newsmagazines, Americans choose their source of information according to their pre-existing views.

The market was mostly Protestant. The industry was mostly Jewish-run. Yet a Midwest Catholic minority gained control.

I somehow graduated 90s pre-Internet high school and got into college with just a set of flea market 50s encyclopedias at home.

I'm about to make an absurd BearPaw Duck Farm meme. To make a proper marketing GIF, there's only one rule: No matter what flavor you are hoping to achieve, you can never sprinkle in too much saxophone.

Most of what's known about religious practices in pre-Hispanic Mexico has come to us through a Catholic parish priest named Hernando Ruiz de Alarcón, one of the few who ever became fluent in the Nahuatl language. He spent the 1620s writing his "Treatise on the Superstitions and Heathen Customs that Today Live Among the Indians Native to This New Spain". He'd originally meant it to be something of a "field guide to the heathens" to help priests recognize and exterminate indigenous religious rites and their practitioners. In the process of his documentation, though, it's clear from his writings that Father Ruiz de Alarcón grew sympathetic. He was particularly fascinated with how Nahuatl people celebrated the sacred in ordinary objects, and encouraged living and spirit realities to meet up in the here and now. He noted that the concept of "death" as an ending did not exactly exist for them. When Aztec people left their bodies, they were presumed to be on an exciting trip through the ether. It wasn't something to cry about, except that the living still wanted to visit with them. People's sadness was not for the departed, but for themselves, and could be addressed through ritual visiting called Xantolo, an ordinary communion between the dead and the living. Mexican tradition still holds that Xantolo is always present in certain places and activities, including marigold fields, the cultivation of corn, the preparation of tamales and pan de muerto. Interestingly, farmers' markets are said to be loaded with Xantolo.

These are the facts of pre-Code Hollywood. The story behind it is monumental, because it deals with struggle for power. The stakes were high: the billion-dollar market for America's sixth-largest industry. The market was mostly Protestant. The industry was mostly Jewish-run. Yet a Midwest Catholic minority gained control. This is the story of *Forbidden Hollywood.*

The BDS on campus operation is organized by, among others, a group in Chicago, Illinois, called American Muslims for Palestine, or AMP. For years, AMP, through its sponsorship of Students for Justice in Palestine (SJP), has been sending strategists, digital and communications experts, graphic designers, video editors, and legal advisors to colleges all over America and running flashy events in expensive hotels for the purpose of delegitimizing Israel, minimizing pro-Israel voices on campus, and harassing Jewish and pro-Israel students in order to deter them from supporting Israel. The embodiment of Cancel Culture. Managing such a sophisticated network of political operatives, extensive marketing, and (pre-COVID) ritzy gatherings at nice hotels is extremely expensive.11 So where is the money coming from? I

If the objective exchange-value of money must always be linked with a pre-existing market exchange-ratio between money and other economic goods (since otherwise individuals would not be in a position to estimate the value of the money), it follows that an object cannot be used as money unless, at the moment when its use as money begins, it already possesses an objective exchange-value based on some other use.

1) The overall success rate for drugs moving from early stage Phase I clinical trials to FDA approval is about one in 10 (10%). —Reuters 2) The average drug can take anywhere from 8 - 18 years from pre-clinical (development) to clinical (phase 1, 2, and 3) to FDA approval. 3) The average cost to bring a drug to market: Phase 1 $15.2 million; Phase 2 $23.4 million; Phase 3 $86.5 million (total = $125.1 million) —FDA.gov

To summarize this pattern: when the market opens, the stock will make a new high of the day but sell off quickly. You do not want to jump into the trade yet, not until it consolidates around a trading level such as the low of the pre-market, or moving averages on a daily or 5-minute chart. As soon as the stock is coming back up with heavy volume, that is the place that you take the trade to the long side. The entry signal is to see a new 1-minute or 5-minute high after the consolidation with MASSIVE volume only. You have to remember that the volume on the way up needs to be significantly higher than previous candlesticks.

The fact that it is not a single individual or group of individuals who control or coordinate the innumerable economic activities in a market economy, does not mean that they occur randomly or in a chaotic way. Each consumer, producer, retailer, rental land owner, or worker conducts individual transactions with other individuals on pre-agreed terms. Prices convey these terms not only to the individuals directly involved in the transaction, but throughout the entire economic system, and indeed throughout the world. When someone somewhere else has a better product or a lower price for the same product or service, this is passed on and influences everyone's decisions, without the need for a public official or planning commission to issue orders to consumers. or producers. In fact, this happens faster than any bureaucrat takes to collect the information necessary to make their decisions.

The plea for ethical veganism, which rejects the treatment of birds and other animals as a food source or other commodity, is sometimes mistaken as a plea for dietary purity and elitism, as if formalistic food exercises and barren piety were the point of the desire to get the slaughterhouse out of one’s kitchen and one’s system. Abstractions such as 'vegetarianism' and 'veganism' mask the experiential and philosophical roots of a plant-based diet. They make the realities of 'food' animal production and consumption seem abstract and trivial, mere matters of ideological preference and consequence, or of individual taste, like selecting a shirt, or hair color. However, the decision that has led millions of people to stop eating other animals is not rooted in arid adherence to diet or dogma, but in the desire to eliminate the kinds of experiences that using animals for food confers upon beings with feelings. The philosophic vegetarian believes with Isaac Bashevis Singer that even if God or Nature sides with the killers, one is obliged to protest. The human commitment to harmony, justice, peace, and love is ironic as long as we continue to support the suffering and shame of the slaughterhouse and its satellite operations. Vegetarians do not eat animals, but, according to the traditional use of the term, they may choose to consume dairy products and eggs, in which case they are called lacto-ovo (milk and egg) vegetarians. In reality, the distinction between meat on the one hand and dairy products and eggs on the other is moot, as the production of milk and eggs involves as much cruelty and killing as meat production does: surplus cockerels and calves, as well as spent hens and cows, have been slaughtered, bludgeoned, drowned, ditched, and buried alive through the ages. Spent commercial dairy cows and laying hens endure agonizing days of pre-slaughter starvation and long trips to the slaughterhouse because of their low market value.

b. The imagined order shapes our desires. Most people do not wish to accept that the order governing their lives is imaginary, but in fact every person is born into a pre-existing imagined order, and his or her desires are shaped from birth by its dominant myths. Our personal desires thereby become the imagined order’s most important defences. For instance, the most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries. Friends giving advice often tell each other, ‘Follow your heart.’ But the heart is a double agent that usually takes its instructions from the dominant myths of the day, and the very recommendation to ‘Follow your heart’ was implanted in our minds by a combination of nineteenth-century Romantic myths and twentieth-century consumerist myths. The Coca-Cola Company, for example, has marketed Diet Coke around the world under the slogan, ‘Diet Coke. Do what feels good.

In 1832, Andrew Jackson, today a folk hero to American free-marketeers, refused to renew the license for the quasi-central bank, the second bank of the USA - the successor to Hamilton's Bank of the USA (see chapter 2). This was done on the grounds that the foreign ownership share of the bank was too high -30% (the pre-EU Finns would have heartily approved!). Declaring his decision, Jackson said: 'should the stock of the bank principally pass into the hands of the subjects of a foreign country, and we should unfortunately become involved in a war with that country, what would be our condition?........Controlling our currency, receiving our public moneys, and holding thousands of our citizens in dependence, it would be far more formidable and dangerous than the naval and military power of the enemy. If we must have a bank...it should be purely American.' If the president of a developing country said something like this today, he would be branded a xenophobic dinosaur and blackballed in the international community.

The mechanistic reason for Gell-Mann Amnesia is the hub-and-spoke topology of the pre-internet information environment. Suppose you were an expert in computer science, another person was an expert on Japan, a third knew about the bond market, and so on. You are spokes that are all connected to the hub (say, The New York Times) but not each other. Each spoke has superior local information, and can falsify NYT reports in their own domain, but has no mechanism for coordinating with other spokes, let alone establishing a superior hub. Until the internet, the blockchain, and the advent of cryptohistory. The long-term consequence of Gell-Mann Amnesia is Gell-Mann America. People know now that we are systematically misled about the present. But at least we live in the present, so we have local information that can falsify many news stories. We do not live in the past, so all we know is that we may be wildly off-base in our understanding of history. There are no people from the past around to give first hand accounts…though we can read their books and sometimes watch their films.

Why Did the Stock Market Crash? The most persuasive explanation for the 1929 stock market crash blames the Federal Reserve. Throughout the 1920s, but particularly in 1927, the Fed pumped artificial credit into the loan market, pushing down interest rates from their free-market level. Lower interest rates exaggerated the feeling of prosperity, and misled businesses and investors. In a laissez-faire market where money and banking are not disturbed by the government, the interest rate is a price that tells borrowers how much capital citizens have saved and made available to fund projects. But when the Fed adopts an “easy-money” policy by pushing down interest rates, this signal is distorted and the interest rate no longer does its job of channeling the available capital into the most deserving projects. Instead, an unsustainable boom develops, with firms hiring workers and starting production processes that will have to be discontinued once the Fed slows down its injections of new money. Many economists point to the Fed hikes in interest rates during 1928 and 1929 as the cause of the stock market crash. In a sense this is true, but the deeper point is that the crash was made inevitable by the bubble in the stock market fueled by the artificially cheap credit preceding the hikes. In other words, when the Fed stopped pumping in gobs of new money that pushed up the stock market, investors came to their senses and asset prices plunged back towards their pre-bubble level.

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To summarize the strategy: An Angel is a low float Stock in Play which is gapping with heavy volume in the pre-market. At the market Open, our Angel makes a new high of the day but sells off quickly. You do not want to jump into the trade yet, not until it consolidates around an important trading level such as the low of the pre-market, or moving averages on your daily or 5-minute chart. This is where our Angel will have fallen to. As soon as the stock is coming back up with heavy volume, that is the place you take the trade to the long side. The entry signal is to see a new 1-minute or 5-minute high after the consolidation with MASSIVE volume only. You must remember that the volume on the way up needs to be significantly higher than previous candlesticks. The stop loss is below the consolidation period. The profit target can be (1) VWAP, (2) the then high of the day, (3) the high of the pre-market, and (4) any other important level nearby such as Y High or Y Low. If you don’t see an obvious support level and consolidation, do not trade the stock. If you see a breakout but it does not have strong volume, do not trade the stock. Fallen Angel is generally a difficult strategy to trade, especially since it is difficult to manage the risk in. You will have seen in the above examples that most of the drops are sharp, and if you are not quick in getting out of a losing trade, you may get stuck in a very bad position and be forced to accept a heavy loss. Remember, these stocks often gapped up significantly and can lose the majority of their gap during the day, so holding them during the day may not be a good idea, especially if volume is dropping during the day. I recommend trading this strategy in the simulator for some period of time before trading it live. When you go live, make sure to take small size. I know, it is easy to take a 10,000 share on a $1 stock, but remember, every cent up and down in a $1 stock is the equivalent of a 1% swing in your position. I usually take 4,000 shares for low float stocks below $10.

To summarize my ORB Strategy: After I build my watchlist in the morning, I closely monitor the shortlisted stocks in the first five minutes after the Open. I identify their opening range and their price action. How many shares are being traded? Is the stock jumping up and down or does it have a directional upward or downward movement? Is it high volume with large orders only, or are there many orders going through? I prefer stocks that have high volume, but also with numerous different orders being traded. If the stock has traded 1 million shares, but those shares were only ten orders of 100,000 shares each, it is not a liquid stock to trade. Volume alone does not show the liquidity; the number of orders being sent to the exchange is as important. The opening range must be significantly smaller than the stock’s Average True Range (ATR). I have ATR as a column in my Trade Ideas scanner. After the close of the first five minutes of trading, the stock may continue to be traded in that opening range in the next five minutes. But, if I see the stock is breaking the opening range, I enter the trade according to the direction of the breakout: long for an upward breakout and short for a downward move. My stop loss is a close below VWAP for the long positions and a break above VWAP for the short positions. My profit target is the next important technical level, such as: (1) important intraday daily levels that I identify in the pre-market, (2) moving averages on a daily chart, and/or (3) previous day close. If there was no obvious technical level for the exit and profit target, I exit when a stock shows signs of weakness (if I am long) or strength (if I am short). For example, if the price makes a new 5-minute low, that means weakness, and I consider selling my position if I am long. If I am short and the stock makes a new 5-minute high, then it could be a sign of strength and I consider covering my short position. My strategy above was for a 5-minute ORB, but the same process will also work well for 15-minute or 30-minute ORBs.

If we consider this official or elite multiculturalism as an ideological state apparatus we can see it as a device for constructing and ascribing political subjectivities and agencies for those who are seen as legitimate and full citizens and others who are peripheral to this in many senses. There is in this process an element of racialized ethnicization, which whitens North Americans of European origins and blackens or darkens their 'others' by the same stroke. This is integral to Canadian class and cultural formation and distribution of political entitlement. The old and established colonial/racist discourses of tradition and modernity, civilization and savagery, are the conceptual devices of the construction and ascription of these racialized ethnicities. It is through these 'conceptual practices of power' (Smith, 1990) that South Asians living in Canada, for example, can be reified as hindu or muslim, in short as religious identities.....We need to repeat that there is nothing natural or primordial about cultural identities - religious or otherwise - and their projection as political agencies. In this multiculturalism serves as a collection of cultural categories for ruling or administering, claiming their representational status as direct emanations of social ontologies. This allows multiculturalism to serve as an ideology, both in the sense of a body of content, claiming that 'we' or 'they' are this or that kind of cultural identities, as well as an epistemological device for occluding the organization of the social....an interpellating device which segments the nation's cultural and political space as well as its labour market into ethnic communities....Defined thus, third world or non-white peoples living in Canada become organized into competitive entities with respect to each other. They are perceived to have no commonality, except that they are seen as, or self-appellate as, being essentially religious, traditional or pre-modern, and thus civilizationally backward. This type of conceptualization of political and social subjectivity or agency allows for no cross-border affiliation or formation, as for example does the concept of class.

Collectively, THEY BUILD HOUSES WITH SHITTY MATERIALS, FAULTY STRUCTURES, TEMPORARY ARRANGEMENTS AND DEFAULT CLOSINGS, WHERE THEY THEN USE FALSE MARKETING AND ADVERTISEMENT TO SELL IT; ALL WHILE ENTERTAINING DECEPTIVE TRADE PRACTICES. STILL, I AM PERPLEXED. I AM PERPLEXED, BECAUSE THIS IS ABOUT AS BAD AS A BALLON LOAN, WITH A PRE PAYMENT PENALTY CLAUSE. WHO DOES THAT?

The social sciences are lagging far behind physics when it comes to theoretical rigor and validity, but physics today has advanced far beyond where it was when the Wright brothers were working on their flight project. The brothers saw the necessity in seeking out the available theories and data and making the best of their material. Within practical politics and political philosophy, the situation is different. Classical philosophers such as Hobbes and Locke did not have the social sciences at their disposal and relied on their common sense, peppered with fragments of stories from abroad. Social scientists have evolved, but philosophy and praxis remain relatively unaltered, by and large proceeding in their pre-scientific state. Keynes once noted that “Practical men, who believe themselves to be quite exempt from any intellectual influences, are usually slaves of some defunct economist,” and many a political philosopher takes after them in this respect. Political praxis has evolved, in economic arenas most of all, but the focus that economists have placed on the market has led to a serious imbalance in the relationship between social sciences and policy making. Even more than political philosophy, politics suffers from what psychologists call selective perception: decision-makers tend to seek out research that supports (or that they believe supports) their current positions.

Castro’s revolution, with all of its supposedly good intentions, put a stop to the growth of Havana. Of course it put an end to the Mafia controlling the casinos and entertainment, but for them it was a minor setback. They just packed their bags and went to Las Vegas where they expanded and developed “The Strip!” Batista and his followers fled Cuba for the Dominican Republic, Europe and South Florida. Many Cubans lost everything they had but others fled taking their wealth with them. The upheaval in 1959 marked the beginning of austerity for this former freewheeling city. The communistic de-privatization of all businesses, along with the embargo imposed by the United States, created a serious decline in Havana’s economy. The constant pressure to nationalize, as well as the severe crackdown by the régime to keep people in line, curtailed growth and placed an enormous hardship on the Cuban people. Since the Castro Revolution, the people of Havana have been severely affected, because of the absence of commerce with its former trading partner, the United States, located only 90 miles to the north. In all Havana has taken a severe toll economically, with its dilapidated houses, and the pre-1959 cars on the streets of the city being a testimony to the bygone era. It is only now that with the hope of normalization between the governments of Cuba and the United States that perhaps the people will benefit. For the greatest part, the Port of Havana has also been bypassed, chiefly due to the restrictions placed on them by the United States. However, the Cuban government is now attempting a comeback by attracting tourism from Canada, Mexico, the Bahamas, Latin America, Asia and Europe. The city of Havana has renovated the Sierra Maestra Cruise Port, but only very few cruise companies consider Havana a port of call. Slowly, German and British ships started to arrive, including the Fred Olsen Cruises and Carnival Cruise Line. Technically Real Estate Brokers and Automobile Dealers are illegal in Cuba, although real-estate offices and car dealerships are blatantly open for business. The buying and selling of real estate and cars, which was forbidden for many years, can now be done because of some changes brought about by Raúl Castro, but only by full-time residents of Cuba. However, gray market sales are thriving through the use of friends and family as proxies.

Arson was frequent in Lahore and Amritsar. Between 14 April and 14 July, there were 495 attempts in Lahore to burn non-Muslim property and 116 attempts to set fire to Muslim property.88 The biggest and most destructive fire was set off in the pre-dawn hours of Sunday, 22 June, when much of the carefully guarded inner-city Shahalmi Market, totally owned by Hindus and Sikhs and seen as something of a fortress, was burnt down. The Shahalmi fire broke the will of Lahore’s Sikhs and Hindus ‘to fight and stay on in Lahore’. Evidence that the city magistrate, Muhammad Ghani Cheema, was deeply involved in this arson attack appears to be compelling.89 Jenkins visited the market after the fire but there is no evidence that Cheema was even questioned.

Regardless of the recent hunger for handcrafted foods, they remain a niche market within the grocery store. America simply didn’t have many centuries during which a unique food heritage created by small pre-industrial farms might take hold. Add to that the evolving technology to process food on a commercial scale, and the large buildings we created to store and distribute these goods—the American supermarket—and you end up with a culinary tradition that consists of Mrs. Paul’s fish sticks, Swanson’s TV dinners, Birds Eye frozen peas, and Kraft Singles.

The domestic relations of master–slave and master-servant, relations between unequals, have given way to the relation between capitalist or employer and wage labourer or worker. Production moved from the family to capitalist enterprises, and male domestic labourers became workers. The wage labourer now stands as a civil equal with his employer in the public realm of the capitalist market. A (house)wife remains in the private domestic sphere, but the unequal relations of domestic life are ‘naturally so’ and thus do not detract from the universal equality of the public world. The marriage contract is the only remaining example of a domestic labour contract, and so the conjugal relation can easily be seen as a remnant of the pre-modern domestic order – as a feudal relic, or an aspect of the old world of status that has not yet been transformed by contract.

Grazie al mind-uploading o all’immortalità digitale, un ospite defunto potrebbe continuare a scrivere recensioni, oppure a postare foto dei suoi soggiorni mentre era in vita. L’hotel dovrebbe rispondere a questi commenti? Oppure inviargli gli auguri di compleanno o le condoglianze ogni volta che ricorre la data della morte? È un bel mal di testa per i CRM e per la marketing automation: quanto loyal può essere un ospite trapassato? Può ancora essere un brand ambassador? Se in vita ha parlato molto del tuo hotel sui suoi social, allora potrebbe continuare a farlo da morto.

Rispetto a qualunque altro formato, il metaverso offre una ricchezza di significato (semantica) e di segni (semiotica) imparagonabile a qualsiasi altro mezzo comunicativo. Grazie alla sua immersività, è possibile azzerare la distanza tra il punto di vista di chi voglio raggiungere e il punto di vista che gli voglio far conoscere.

but the truth is that comparing what private equity firms used to be—and where the perception of private equity still sits in many quarters—to what they are now is like comparing a Motorola cellphone from the 1990s to the latest iPhone. There’s a world of differences; it’s not even close. For pension funds and other investors in private equity funds, the firms they back gives them access to investment opportunities they can’t find or execute themselves. What’s more, they get consistent investment returns out of these opportunities, whether they include leveraged buyouts, credit investments, infrastructure assets, essential utilities, real estate transactions, technology deals, natural resources projects, banks, insurance companies, or life science opportunities. They can buy companies, carve out businesses, build up companies through acquisitions and organic growth, spin off businesses, take companies private from the public market, buy businesses from other funds they manage, draw margin loans to finance dividends, and refinance the capital structure pre-exit. And more besides.

Non mi sembra troppo inverosimile che, tra cinque anni, i Marriott e gli Hilton del mondo inizieranno a costruire meta-versioni dei loro hotel in Horizon, consentendo agli avatar/ospiti di incontrarsi con i loro amici nella hall, o fare brainstorming nelle sale riunioni virtuali, ovviamente a pagamento.

Elon Musk ha predetto che entro 5-10 anni potremo comunicare telepaticamente per il tramite di impianti cerebrali – quindi cadrebbe anche la necessità di coordinarsi con il proprio staff durante le interminabili riunioni del lunedì mattina.

Se poteste scegliere tra un general manager ateo e un amish, dubito che scegliereste il secondo. E non per una questione di discriminazione religiosa, ma perché non potrebbe (pena violare il suo credo) utilizzare un computer. Il general manager ateo avrebbe un vantaggio sleale nei confronti dell’amish, un vantaggio tecnologico, così come un individuo “tecnologicamente aumentato” avrebbe un vantaggio (sleale o meno, poco importa nell’economia del nostro discorso) rispetto a un suo collega biologico.

Il passato è spesso semplicemente un meccanismo di difesa nei confronti di un futuro che percepiamo come sempre più incerto.

La vita del nomade digitale è stata mitizzata, probabilmente a causa dei social network. Non troverete molti operai di fabbrica nomadi digitali, ma copywriter, esperti SEO, startupper, e anche imprenditori e CEO di aziende online.

Mi sorprende, nel 2022, parlare ancora con esperti di SEO, arroccati sulle loro convinzioni anni Novanta. La ricerca è ormai stata soppiantata dalla predizione: si pensi ai nuovi artisti che scopriamo su Spotify oppure al modo in cui guardiamo le serie su Netflix, Amazon Prime o Hulu: non scartabelliamo l’intero catalogo, ma lasciamo che siano gli algoritmi a “suggerire” qualcosa di adatto a noi.

Nell’accezione moderna, un PMS ha via via perso il suo significato originale di – letteralmente – “sistema di gestione della proprietà” e ha cominciato a identificarsi più come un hub, un “connettore” tra altre tecnologie, al punto che inizia a sorgere il dubbio, tra gli addetti ai lavori, che l’acronimo PMS debba essere finalmente mandato in pensione.

Fare l’albergatore significa prendersi cura dei propri ospiti, non dei propri software.

La tecnologia che ci ha regalato Tinder è la stessa a causa della quale, nel 2011, un terzo di tutte le domande di divorzio negli Stati Uniti conteneva la parola “Facebook”.

L’hospitality non è più solo una people-industry, ma anche una tech-industry

Una singola ricerca su Google, oggi, necessita di più potere computazionale di tutta la spedizione Apollo 11, ma una frazione infinitesimale della forza lavoro umana.

Buy local” non è necessariamente la scelta migliore quando si tratta di tecnologia. Non c’è nessun vantaggio nell’acquistare software “a chilometri zero

In Europa, soprattutto, schiacciati da una legge (il GDPR) apertissima alle interpretazioni, gli albergatori devono affrontare un ulteriore livello di complessità nell’acquisire i dati dei propri ospiti nel rispetto di una normativa talmente vaga, a livello tecnologico, da rasentare il nichilismo procedurale.

Invece di inseguire questa chimera dell’all-in one a tutti i costi (per ragioni a me ignote ancora cara a molti imprenditori, forse abbagliati dal miraggio di avere un unico interlocutore), dovremmo lasciare che diversi fornitori si concentrino sulle loro rispettive nicchie, piuttosto che essere presi in ostaggio da un unico provider.

Una volta avvenuto il passaggio all’automazione, alla maggior parte delle persone non mancheranno gli addetti alla reception degli hotel e gli agenti di check-in delle compagnie aeree. Forse sarà persino difficile immaginare com’era interagire con gli umani per ricevere tali servizi di base.

Registrare manualmente i dati anagrafici su un PMS non è artigianato. Non c’è nessun valore aggiunto nel fatto che sia un essere umano a farlo, piuttosto che una macchina.

Insegno in varie università e MBA ormai da anni e noto sempre con sconforto che stiamo preparando questi studenti per professioni che non esisteranno più quando si affacceranno al mondo del lavoro.

Il problema centrale, con la quasi totalità delle strategie di revenue management, è che il prezzo finale non è quasi mai la somma scientifica del valore intrinseco degli attributi unici della camera, ma – nella migliore delle ipotesi – un’approssimazione arbitraria influenzata da metriche volatili, se non addirittura da pregiudizi, stati emotivi e bias cognitivi.

Il solo fatto che una tecnologia sia adottabile non coincide necessariamente con il bisogno di adottarla

pre-framing is to come up with a solid content marketing plan which will address all the pain points and needs of your potential customers on social media.

as Daschle’s bill was still being drafted, a meat industry lobbyist named Sara Lilygren sent out an e-mail. Lilygren worked for the American Meat Institute, the biggest and oldest lobbying firm for meatpackers. But her e-mail wasn’t sent only to those in the meat business. The address list for this message was a broad cross-section of the industrial food system. It included lobbyists and employees of major food companies like ConAgra, Cargill, and Monsanto, along with lobbyists for industry groups like the National Chicken Council and The Turkey Federation. Lilygren included several of her coworkers at the American Meat Institute on the address list.4 The e-mail’s goal was simple. All the corporate food lobbyists had to work together to stop Daschle’s effort, which would rein in the market power of IBP, Tyson, and Smithfield. The e-mail included a sample letter that was to be sent to U.S. senators, helpfully pre-addressed to “Senator xxxxxxx.” This sample letter urged senators not to cosponsor Daschle’s bill. In other words, it was urging lawmakers to back off from the measure before it was even proposed, winnowing away the number of lawmakers who might help bring it to the Senate for debate. The letter acknowledged that the bill wasn’t even finished yet but still declared that it was an assault on the rural economy itself.

The solution 3CX provide includes integrations with third-party systems, apps as well as freedom of choice for deployment OS or cloud. No pre-user/per-month pricing 3CX is the most competitively priced solution in the market.

AMERICAN WHEAT OR RYE BEER Refreshing wheat or rye beers can display more hop character and less yeast character than their German cousins. This is a beginner-level style that can be brewed by extract or all-grain methods. Ferments at 65° F (18° C). OG FG IBU Color Alcohol 1.040-1.055 (10-13.6 °P) 1.008-1.013 (2.1-3.3 °P) 15-30 3-6 SRM 6-12 EBC 4-5.5% ABV 3.2-4.3% ABW Keys to Brewing American Wheat or Rye Beer: This easy-drinking beer style usually has a subtly grainy wheat character, slightly reminiscent of crackers. The hop flavor and aroma are more variable, with some versions having no hop character, while others have a fairly noticeable citrus or floral flair. Even when the hops are more prominent, they should not be overwhelming, and the hop bitterness should be balanced. The rye version of this style has a slight spicy, peppery note from the addition of rye in place of some or all of the wheat. The key mistake many brewers make is in assuming that American wheat beer should be similar to German hefeweizen. However, this style should not have the clove and banana character of a hefeweizen. This beer should not be as malty (bready) as a German hefeweizen, either, so all-grain brewers will want to use a less malty American two-row malt. To get the right fermentation profile, it is important to use a fairly neutral yeast strain, one that doesn’t produce a lot of esters like the German wheat yeasts do. While you can substitute yeast like White Labs WLP001 California Ale, Wyeast 1056 American Ale, or Fermentis Safale US-05, a better choice is one that provides some crispness, such as an altbier or Kölsch yeast, and fermentation at a cool temperature. RECIPE: KENT'S HOLLOW LEG It was the dead of winter and I was in Amarillo, Texas, on a business trip with Kent, my co-worker. That evening at dinner I watched as Kent drank a liter of soda, several glasses of water, and three or four liters of American wheat beer. I had a glass of water and one liter of beer, and I went to the bathroom twice. Kent never left the table. When I asked Kent about his superhuman bladder capacity, he thought it was due to years of working as a programmer glued to his computer and to the wonderful, easy-drinking wheat beer. This recipe is named in honor of Kent’s amazing bladder capacity. This recipe has a touch more hop character than many bottled, commercial examples on the market, but a lot less than some examples you might find. If you want less hop character, feel free to drop the late hop additions. If you really love hops and want to make a beer with lots of hop flavor and aroma, increase the late hop amounts as you see fit. However, going past the amounts listed below might knock it out of consideration in many competitions for being “too hoppy for style,” no matter how well it is brewed. OG: 1.052 (12.8 °P) FG: 1.012 (3.0 °P) ADF: 77% IBU: 20 Color: 5 SRM (10 EBC) Alcohol: 5.3% ABV (4.1% ABW) Boil: 60 minutes Pre-Boil Volume: 7 gallons (26.5L) Pre-Boil Gravity: 1.044 (11.0 °P) Extract Weight Percent Wheat LME (4 °L) 8.9 lbs. (4.03kg) 100 Hops   IBU Willamette 5.0% AA, 60 min. 1.0 oz. (28g) 20.3 Willamette 5.0% AA, 0 min. 0.3 oz. (9g) 0 Centennial 9.0% AA, 0 min. 0.3 oz. (9g) 0 Yeast White Labs WLP320 American Hefeweizen, Wyeast 1010 American Wheat, or Fermentis Safale US-05 Fermentation and Conditioning Use 10 grams of properly rehydrated dry yeast, 2 liquid yeast packages, or make a starter. Ferment at 65° F (18° C). When finished, carbonate the beer to approximately 2.5 volumes. All-Grain Option Replace the wheat extract with 6 lbs. (2.72kg) American two-row malt and 6 lbs. (2.72kg) wheat malt. Mash at 152° F (67° C). Rye Option This beer can also be made with a portion of malted rye. The rye gives the beer a slightly spicy note and adds a certain creamy mouthfeel. Replace the wheat extract with 6 lbs. (2.72kg) American two-row malt, 3.75 lbs. (1.70kg) rye malt, and 3 lbs. (1.36kg) wheat malt. Mash at 152° F (67° C).

Like the market, conjugal society, consisting of marriage and family, is not the creation of the state. It is a pre-political institution, rooted in sex difference and procreation. Given the pre-political nature of conjugal society, the state regulates it rightly by recognizing it as a natural fact with its own norms and purposes. The state ought not treat conjugal society as its own creation. Where there is evidence that parents are failing in their duties to each other or to their children, the state may intervene. Absent this, however, the state ought to leave conjugal society, rooted in the union of one man and one woman, alone.

Every fifth link in the Chain was public property. These tended to be parks, though some served as cultural facilities. So you were never more than two links away from green, or at least open, space. The other 576 links were privately owned, and constituted a commercial and residential real estate market that would have been easily recognizable to any pre-Zero property magnate.

There have also been a number of movie cycles, of which the most populous featured Alien imitators, cyborgs or post-holocaust road warriors. Such trends are to be expected in a global cinema dominated by the particular production, distribution and exhibition practices of the New Hollywood, with its drive to produce event movies to be resold in various forms in multiple markets. Pre-sold titles, exploitable contents and images, and hybrid narratives with an ability to appeal to multiple audience segments have become the goal.

Andrew Hall may be positioning himself now for the next coming boom cycle, but the market will need more than the predictions of some good traders to turn around. One thing that absolutely must happen is a real and measurable leveling off of production here in the U.S. Early in the bust phase for shale, with crude prices, budgets, and rig counts collapsing, I was of the opinion that indeed, production cuts would come a whole lot sooner than either the EIA or most of the bank analysts believed was possible. But I’ve been impressed by the free flow of capital that has come in to the markets looking to ‘save’ shale oil companies from their excesses, and slowing what I thought would be a violent progression of bond defaults and outright bankruptcies. In a recent note on the state of E+P, Morgan Stanley also noted the trend, when one of its analysts, Evan Calio, wrote: “Secondary offerings have been positively received by investors as a means to shore up balance sheets and pre-fund drilling programs in light of falling crude prices. Secondary offerings remain a logical way to delever [a financial term meaning to reduce debt], but also has the potential to extend the trough rather than hasten its arrival.” (emphasis mine). In other words, there is too much money still chasing oil for a quick weeding out of the weaklings. We might see a longer period of ‘survivability’ before the real wall hits.

Early in life, Lincoln decided that he did not want to live like his father, who in his son’s eyes exemplified the values of the pre-market world where people remained content with a subsistence lifestyle. From age twenty-one, Lincoln lived in towns and cities and evinced no interest in returning to the farm or to manual labor. He held jobs—storekeeper, lawyer, and surveyor—essential to the market economy.

What’s my big beef with capitalism? That it desacralizes everything, robs the world of wonder, and leaves it as nothing more than a vulgar market. The fastest way to cheapen anything—be it a woman, a favor, or a work of art—is to put a price tag on it. And that’s what capitalism is, a busy greengrocer going through his store with a price-sticker machine—ka-CHUNK! ka-CHUNK!—$4.10 for eggs, $5 for coffee at Sightglass, $5,000 per month for a run-down one-bedroom in the Mission. Think I’m exaggerating? Stop and think for a moment what this whole IPO ritual was about. For the first time, Facebook shares would have a public price. For all the pageantry and cheering, this was Mr. Market coming along with his price-sticker machine and—ka-CHUNK!—putting one on Facebook for $38 per share. And everyone was ecstatic about it. It was one of the highlights of the technology industry, and one of the “once in a lifetime” moments of our age. In pre-postmodern times, only a divine ritual of ancient origin, victory in war, or the direct experience of meaningful culture via shared songs, dances, or art would cause anybody such revelry. Now we’re driven to ecstasies of delirium because we have a price tag, and our life’s labors are validated by the fact it does. That’s the smoldering ambition of every entrepreneur: to one day create an organization that society deems worthy of a price tag. These are the only real values we have left in the twilight of history, the tired dead end of liberal democratic capitalism, at least here in the California fringes of Western civilization. Clap at the clever people getting rich, and hope you’re among them. Is it a wonder that the inhabitants of such a world clamor for contrived rituals of artificial significance like Burning Man, given the utter bankruptcy of meaning in their corporatized culture? Should we be surprised that they cling to identities, clusters of consumption patterns, that seem lifted from the ads-targeting system at Facebook: “hipster millennials,” “urban mommies,” “affluent suburbanites”? Ortega y Gasset wrote: “Men play at tragedy because they do not believe in the reality of the tragedy which is actually being staged in the civilized world.” Tragedy plays like the IPO were bound to pale for those who felt the call of real tragedy, the tragedy that poets once captured in verse, and that fathers once passed on to sons. Would the inevitable descendants of that cheering courtyard crowd one day gather with their forebears, perhaps in front of a fireplace, and ask, “Hey, Grandpa, what was it like to be at the Facebook IPO?” the way previous generations asked about Normandy or the settling of the Western frontier? I doubt it. Even as a participant in this false Mass, the temporary thrill giving way quickly to fatigue and a budding hangover, I wondered what would happen to the culture when it couldn’t even produce spectacles like this anymore.

BOTH PEARSON EDUCATION AND THE NONPROFIT Center for Applied Linguistics (CAL) have promoted SIOP as an all-purpose educational product: a tool for evaluating teachers, a template for lesson planning and “delivery,” and a course of professional development. They advertise their model as ideal not only for English learners (pre-K–12 and adult), but also for mainstream and special education students in the United States, as well as language students worldwide. Clearly, they believe the market potential is vast.

get a sense of how powerful Musk’s work may end up being for the American economy, have a think about the dominant mechatronic machine of the past several years: the smartphone. Pre-iPhone, the United States was the laggard in the telecommunications industry. All of the exciting cell phones and mobile services were in Europe and Asia, while American consumers bumbled along with dated equipment. When the iPhone arrived in 2007, it changed everything. Apple’s device mimicked many of the functions of a computer and then added new abilities with its apps, sensors, and location awareness. Google charged to market with its Android software and related handsets, and the United States suddenly emerged as the driving force in the mobile industry. Smartphones were revolutionary because of the ways they allowed hardware, software, and services to work in unison. This was a mix that favored the skills of Silicon Valley. The rise of the smartphone led to a massive industrial boom in which Apple became the most valuable company in the country, and billions of its clever devices were spread all over the world.

Anytime you have multiple offers and you have cash in the mix, the conventionally financed borrower is going to try as hard as they can to look like a cash buyer, even though they’re still being financed,” said Eric Hagstette, owner and principal broker at Inhabit Portland, a real estate company. When sellers have a choice, they prefer the sure thing. Unlike cash, financing can fall through, especially in a market with tighter credit. Buyers who turn up with a check rather than a pre-approved loan are more likely to complete the transaction –and sellers know it. To compete, some buyers are simply borrowing cash from friends and family and financing their houses after closing — bout 14 percent of cash buyers in the greater Portland area between 2011 and the end of 2014, in fact, according to RealtyTrac. Others are overbidding to ram deals through quickly, then waiving the right to negotiate price if an appraiser doesn’t agree. The practice comes with significant risks. It also allows the next guy to price his house just as high, while one sale becomes a benchmark for the starting price of the next, Hagstette said.

Meanwhile, Brussels signed off on a new round of sanctions which are set to be approved by all 28 EU members by the end of the week. The measures extend restrictions that prevent Russian companies accessing European markets, from its largest banks to its defence and state-owned oil companies. Barack Obama, speaking on a pre-Nato summit stop in Estonia, called on the alliance to help “modernise and strengthen” Ukraine’s military to stave off threats from Russia. The US president promised that Nato would defend the three Baltic states and argued that Russia was “paying a heavy price” owing to repeated rounds of US and EU sanctions.

If those with pre-existing conditions can be covered separately and removed from the broader insurance market, it would make it easier to create a functioning free market for everybody else.

Biopolitics is characterized by, 'You should do it!' through excessive exertion of discipline and punishment; psychopolitics is characterized by, 'You could do it!' through the compulsion of psychiatric therapies and excessive positivity; and technopolitics is characterized by, 'You would do it!' through the impulsion of marketing, branding, and selling one’s own digital identity via OnlyFans, Twitch, Instagram, and Twitter because of the allure of infinite digital potential and techno-power to create new virtual realities and live out the life of your dreams albeit synthetic and inauthentic as a means to subjugate the minds and bodies of people to behave certain desirable ways that benefit the techno-states’ algorithmic parameters and intuitively exert coercion and control through techno-discursive and non-discursive formations of knowledge-acquisition and pre-selection of algorithmic feeds that are preordained not to benefit the collective interest of humanity but through the survivability of the company as they demand it so.

Fairness meaning not to use fraud and trickery in the exchange of commodities and services, and in the exchange of feelings. 'I give you as much as you give me', in material goods as well as in love, is the prevalent ethical maxim in capitalist society. It may even be said that the development of fairness ethics is the particular ethical contribution of capitalist society. The reasons for this fact lie in the very nature of capitalist society. In pre-capitalist societies, the exchange of goods was determined either by direct force, by tradition, or by personal bonds of love or friendship. In capitalism, the all-determining factor is the exchange on the market. Whether we deal with the commodity market, the labor market, or the market of services, each person exchanges whatever he has to sell for that which he wants to acquire under the conditions of the market, without the use of force or fraud. Fairness ethics lend themselves to confusion with the ethics of the Golden Rule. The maxim 'to do unto others as you would like them to do unto you' can be interpreted as meaning 'be fair in your exchange with others.' But actually, it was formulated originally as a more popular version of the Biblical 'Love thy neighbor as thyself.' Indeed, the Jewish-Christian norm of brotherly love is entirely different from fairness ethics. It means to love your neighbor, that is, to feel responsible for and one with him, while fairness ethics means not to feel responsible, and one, but distant and separate; it means to respect the rights of your neighbor, but not to love him.

Customer Acquisition Cost (CAC) is the total cost (marketing, sales and pre-sales) of acquiring a new customer. ACAC is the average customer acquisition cost. Customer Lifetime Value (CLV) is the gross margin we can expect from a customer over the lifetime of our relationship. ACLV is the average customer lifetime value.

We are entering a world where we are going back to a pre–Industrial Revolution, craftsmanlike experience. A small group of people who understand engineering, sales, marketing, finance, and design are going to be able to manage armies of generative AI and put all of these pieces together.

Kuwale snorted, highly amused. “Self-esteem is a commodity invented by twentieth-century personal growth cults. If you want self-esteem – or an emotional center – go to Los Angeles and buy it.” Ve added, more sympathetically, “What is it with you Westerners? Sometimes it sounds to me like all the pre-scientific psychology of Freud and Jung – and all its market-driven US regurgitations – has hijacked your language and culture so completely that you can’t even think about yourselves anymore, except in cult-speak. And it’s so ingrained now, you don’t even know when you’re doing it.

I found my truck where I had left it, parked with the rear against a juniper. Water in the jugs had frozen. A mouse trap in the back still hadn’t caught the mouse who was living in my wool socks and eating holes in my plastic bags. I drove north. By the time the Milky Way was out I had reached the foot of the Book Cliffs and the remains of Thompson, Utah. The train comes through the town and was heading out for Christmas. I was an hour late. The train is customarily two hours late. I still had time to set pennies on the tracks. This was the only time I had seen another customer in the Silver Grill Cafe. Through the window he sat at one end of the counter gesturing toward the gray-haired woman who runs the place, sitting at the other end. I once ordered a cinnamon roll in there, and she peeled open a box she had gone all the way to Moab City Market a couple days earlier to purchase. By telling me this, she was emphasizing the fact that the cinnamon rolls were fresh. She put it in the microwave for me. Gave me an extra pat of butter, the kind with foil around it. I spent an hour once just up the street talking to the post mistress and her cat. I checked the WANTED bulletins, then ran when the train came through. If you are not standing at the tracks in Thompson, the Amtrak will not stop. They call it a whistle stop. One of the few left in the country. The gray-haired woman shut down the cafe, clicked off the front lights. Electricity was buzzing out of the single street light, so I opened the truck door and turned on the tape deck. After a while I shut it off because my battery has never proved itself to be resilient. A couple of freight trains tore through with the impact of sudden cataclysm, flattening my pennies. Then the buzzing of the street light. Then the coyotes. They were yelping and howling up Sego Canyon, where there are pre-Anasazi paintings on the walls—big, round eyes, huge and red, looking over the canyon. The train was three hours late. I stood nearly on the tracks so they couldn’t miss me with that blinding, drunken light. The conductor threw open the steel door. “Shoot,” he yelled. “It’s dark out here!” I dove through and tackled him with my backpacks, flashing a ticket in his face. He quickly announced that I had too many pieces, but the train was already moving. I looked back out. Utah was black. He pulled the door closed and the train began to rock along the tracks. When I came down the aisle I saw a few passengers who were still awake, on their way to San Francisco or Las Vegas. Overhead lights were trained on paperbacks in their laps. They were staring out their windows into absolute darkness. I knew what they were thinking; there is nothing out there.

● Pursuing online courses with pre-recorded videos? ● Not able to communicate with the instructor while in an online lecture? ● Online lectures seem boring and disengaging? Not anymore. Technology has been able to advance an already transformative concept. Online learning has made its way into almost every professional’s career life. However, there is a new concept which not many people are aware of - LIVE & interactive learning. As the name suggests, it’s just like traditional classroom learning but entirely online. Let’s see what it is, how it works, and how it can benefit your career. LIVE Learning: The Better, More Interactive Learning Method LIVE & interactive learning entails experienced tutors and instructors delivering lectures via LIVE online learning platforms that are built with features to aid in engaging educational learnings. Furthermore, Online Courses are delivered in a similar format that is found in a traditional classroom. With interactivity, teachers can not only deliver lectures, take LIVE questions, and respond, but also the students can interact with one another - just like they would in a brick and mortar classroom. Taking Online Courses Up a Notch Instead of sitting through a pre-recorded lecture, you can now attend the session LIVE. And the best part about this type of learning is that both tutors and students can interact with each other, so query resolution is instant, students can voice out their thoughts, collaboration becomes easy, and the face-to-face interaction definitely makes it more interactive. Reasons Why LIVE & Interactive Learning is Taking the Lead ● Comfortable Learning Pace Students pursuing LIVE & interactive online courses get the opportunity to learn at their own pace. They can discuss their questions in LIVE lectures and interact with the faculty as well. ● Focus on Tougher Modules In a regular classroom, the teacher always decides which modules require special focus. However, with LIVE & interactive learning, you can choose how much time you want to spend on a particular module. ● Extensive Study Materials Another added benefit of LIVE & interactive online courses is that you have access to study material 24*7 and from anywhere. This gives you control and ample time to go through the material more than once or as required. ● Opportunity for More Interaction Ranging from Online Data Analytics Courses to finance, marketing, and sales, online courses allow students to involve themselves in class discussions and chat with more ease. This is just not possible in regular face-to-face interactions where teachers can ask questions and embarrass you in front of the entire class if you are wrong or don’t know the answer. It’s Not a Roadblock, Rather an Accelerant to Your Career The best part - you don’t have to leave your current job to pursue a degree program. Passion to gain knowledge and upskill and a search engine that will take you the right online course is all you need. So whether you are scouting for online data analytics courses, machine learning courses, or digital marketing, LIVE & interactive learning can help you gain the education you deserve.

The British Empires conversion of the vast indigenous economy of North America into aristocratic property provides an illuminating paralell, in fact, for a company like Amazon, whose trillion dollar market capitalization is derived from the usurpation of a thriving pre existing system of shops, markets, libraries and the like. With their bundles of patents and global monopolies, twenty-first-centruy tech conglomerates have swelled to the scale of eighteenth century trading companies and with a speed quite foreign to the plodding first economy. But they are more than just businesses. Silicon Valley firms have a profound impact on world organization, and key players such as Peter Thiel creates of PayPal, early investor in Facebook, and cofounder of the surveillance company Palantir Technologies possess political power greater than most heads of state. The old caveats apply once more. First, the second economy serves elites almost exclusively. Again fit is chiefly financialized, and building financial instruments remains the preserve of the rich. 84 percent of corporate stock is owned by the wealthiest 10 percent. But even this decile is largely denied access to the heart of the second economy. Some 80 percent of Facebook stock. worth over half a trillion dollars is owned by 25 individuals and institutions, though Mark Zuckerberg retains only 28 percent of the company, this includes a vital 60 percent of the Class B voting shares. Since Facebook is an entity comparable in scale to a nation state, and serves some of the same functions, this determination not to share political power is instructive. Valuations of such companies are inflated by their monopolistic nature and by the financial institutions that control them to the point of total departure form the first economy. This fall, during the most serious economic recession since the 1930s, the values of Tesla, Amazon and Facebook all hit record stock-market highs

In 2020, the global video games market reached $180 billion. By comparison, in the movie business, world box office revenues were $42 billion in 2019 (pre-COVID), while world

In 2020, the global video games market reached $180 billion. By comparison, in the movie business, world box office revenues were $42 billion in 2019 (pre-COVID), while world music revenues were $22 billion.

Step 6: When Filofax grew enormously in the 1980s as an expensive, aspirational product, the absence of a generic niche description became a problem for the leader. People began to use ‘filofax’ to describe the category, which meant that every competitor could describe their product as a filofax (note the lower case f ). In 1986 David Collischon wisely coined the term ‘personal organiser’ to describe the category and encouraged everyone to use the term. Marketing experts are adamant that it is easier for us to think first about a category generally, and then about the brand. ‘I need a personal organiser to keep all my bits of paper.What brand should I ask for in the shop? Well, Filofax is the best known.’ This is an easier and more natural way of thinking than, ‘I need a Filofax.’ The clear benefit of a personal organiser was that it helped people be better organised . If the term ‘personal organiser’ had not gained widespread currency the benefit of the new category would have been much less clear, and Filofax’s brand name would have become devalued. Contrast the confusion caused in the electronic-organiser niche. When this developed in the 1990s, the leading brand was PalmPilot. But what was the category name? As Al and Laura Ries comment, ‘Some people call the Palm an electronic organiser. Others call the Palm a handheld computer. And still others, a PDA (personal digital assistant). All of these names are too long and complicated. They lack the clarity and simplicity a good category name should possess. If . . . a personal computer that fits on your lap is called a laptop computer, then the logical name for a computer that fits in the palm of your hand is a palm computer . . . Of course, Palm Computer pre-empted Palm as a brand name, leaving a nascent industry struggling to find an appropriate generic name . . . Palm Computer should have been just as concerned with choosing an appropriate generic name as it was in choosing an appropriate brand name.’9

L’Estonia ha recentemente deciso di sperimentare (con successo) dei giudici-robot per risolvere tutte quelle controversie civili di minore entità (fino a 7.000 euro). Quali potrebbero essere le applicazioni AI nel travel?

Rispetto a qualunque altro formato, la realtà virtuale offre una ricchezza di significato (semantica) e di segni (semiotica) imparagonabile a qualsiasi altro mezzo comunicativo.

Tramite un punteggio poligenico, si potrebbero fare previsioni sul rendimento scolastico del bambino ancor prima che sia concepito. La selezione pre-nascita potrebbe, in futuro, diventare molto più importante per l’accesso ad alcuni posti di lavoro rispetto a quanto oggi non lo sia l’università frequentata o la media accademica. Un MBA alla Cornell avrebbe un valore estremamente minore rispetto a un patrimonio genetico selettivamente bioingegnerizzato. I “30 e lode” saranno scritti nei nostri geni ancor prima di nascere.

Non è fantascientifico prevedere che, nei prossimi decenni, i governi e le compagnie assicurative promuoveranno il gene editing per abbattere le spese sul sistema sanitario, in quanto si andrebbero a cancellare tutte quelle malattie geneticamente prevedibili sul nascere. Nel futuro, vedremo l’Homo sapiens, nato casualmente dalla “lotteria genetica” come oggi guardiamo al Neanderthal.

Grazie all’immersività della realtà virtuale, è possibile azzerare la distanza tra il punto di vista di chi voglio raggiungere e il punto di vista che gli voglio far conoscere.

Cos’è, esattamente, il metaverso? Può essere definito come una nuova realtà digitale che combina elementi di AR, VR, realtà mista, social networking, gioco online, shopping e lavoro. Alcuni potrebbero etichettarlo come realtà estesa (XR), ma è difficile affibbiare una label comunemente accettata al concetto perché – chiariamolo il prima possibile – il metaverso non esiste. Almeno, non ancora.

Il metaverso non è solo VR e AR, ma anche mixed reality. In pochi anni, potremmo essere in grado di unirci ai nostri amici a un concerto sotto forma olografica e goderci l’esperienza seduti sul nostro divano mentre i nostri compagni sono fisicamente all'evento.

Le implicazioni degli impianti nel nostro settore sono enormi: se e quando gli impianti diventeranno mainstream, non è difficile prevedere che gli ospiti vorranno poter entrare in camera solo con il tocco della mano, pagare con un gesto e così via. Stesso discorso per chi in hotel ci lavora: potremo dire addio a passe-partout persi e rimpiazzarli con un semplice tocco, finalizzare check-in e check-out con un semplice movimento. Le applicazioni sono davvero infinite.

Non è difficile pensare come, nel giro di 10-15 anni, potremmo accedere a una specie di App Store direttamente dal nostro cervello. Immaginate di trovarvi per la prima volta a Parigi: non avete familiarità con le strade, il sistema metropolitano è confusionario e avete anche fame. Non servirà una guida: basterà scaricare direttamente sul vostro BMI i ricordi di un parigino e, immediatamente, saprete muovervi per la città e conoscerete i migliori ristoranti.

Non mi sembra troppo inverosimile che, tra cinque anni, i Marriott e gli Hilton del mondo inizieranno a costruire meta-versioni dei loro hotel in Horizon, consentendo agli avatar/ospiti di incontrarsi con i loro amici nella hall, o fare brainstorming nelle sale riunioni virtuali, ovviamente a pagamento.

Il general manager uscente potrebbe semplicemente trasferire i propri ricordi in cloud e il nuovo direttore avrebbe chiara la situazione senza neanche bisogno di report o meeting. Potremmo anche dire addio ai training ogni volta che si cambia un software: il prossimo PMS potrebbe essere installato con i ricordi degli sviluppatori, creando dei power user istantaneamente.

L’Estonia ha recentemente deciso di sperimentare (con successo) dei giudici-robot per risolvere tutte quelle controversie civili di minore entità (fino a 7.000 euro).

Quando accumuliamo compulsivamente miglia e punti, siamo principalmente guidati dalla chimica del nostro corpo: quando riceviamo una ricompensa, rilasciamo dopamina, una sostanza che svolge un ruolo importante nel comportamento umano.

Uno studio di J. D. Power ha dimostrato come gli ospiti che comprendono appieno come riscattare i propri punti hanno una soddisfazione complessivamente più elevata. La cattiva notizia è che, secondo lo stesso studio, solo la metà dei membri comprende come funziona effettivamente il processo.

Più i membri sono vicini alla ricompensa, più spesso acquistano per raggiungerla. In psicologia questo fenomeno è noto come “ipotesi dell’obiettivo gradiente” ed è stato studiato sin dagli anni Trenta. Pertanto dare ai membri obiettivi realistici e un modo trasparente per monitorare i loro progressi li farà acquistare sempre più spesso.

Potrei volare da Barcellona a Londra con Ryanair e poi soggiornare in un hotel a cinque stelle. Ryanair pensa che io sia il loro tipo di cliente, mentre l’hotel pensa che io sia un tipo di cliente a cinque stelle. In realtà potrei essere un viaggiatore più interessato al cuscino su cui dormo rispetto che al sedile su cui mi siedo per due ore. In questo modo, nessuno dei due brand comprenderà le mie reali preferenze di stile di vita finché non inizieranno a collaborare.

Gli albergatori devono essere abbastanza coraggiosi da iniziare a prepararsi per un futuro che non possono evitare.

È la nostra umanità che ci lega e il tocco umano è la più grande leva che abbiamo per migliorare il valore e l’esperienza che offriamo agli ospiti. Per raggiungere questo obiettivo, tuttavia, dobbiamo imparare a usare gli automatismi e a liberare il personale umano da compiti noiosi e ripetitivi.

La chiusura mentale, la mancanza di immaginazione e questa fiducia incrollabile nello status quo mal convivono con la realtà in cui viviamo, nella quale la velocità di innovazione tende a essere esponenziale, piuttosto che lineare.

Per comprendere la realtà, bisogna tornare alla maieutica socratica. Il sapere di non sapere come unico sapere possibile. Solo quando ci si libera dall’arroganza delle sovrastrutture mentali (il sé, l’ego) allora ci si riallinea con il divenire e si accetta, senza temerlo, il cambiamento.

La tecnologia è cambiamento, il cambiamento fa paura, ergo la tecnologia fa paura. Tuttavia essa fa paura perché non la si comprende, in quanto si cerca di interpretarla con schemi mentali pregiudiziali o, ancora peggio, la si subisce acriticamente.

Il nostro atteggiamento nei confronti della tecnologia dovrebbe essere questo: un misto di pragmatismo zen e curiosità intellettuale.