Pr Manager Quotes

The idealized market was supposed to deliver ‘friction free’ exchanges, in which the desires of consumers would be met directly, without the need for intervention or mediation by regulatory agencies. Yet the drive to assess the performance of workers and to measure forms of labor which, by their nature, are resistant to quantification, has inevitably required additional layers of management and bureaucracy. What we have is not a direct comparison of workers’ performance or output, but a comparison between the audited representation of that performance and output. Inevitably, a short-circuiting occurs, and work becomes geared towards the generation and massaging of representations rather than to the official goals of the work itself. Indeed, an anthropological study of local government in Britain argues that ‘More effort goes into ensuring that a local authority’s services are represented correctly than goes into actually improving those services’. This reversal of priorities is one of the hallmarks of a system which can be characterized without hyperbole as ‘market Stalinism’. What late capitalism repeats from Stalinism is just this valuing of symbols of achievement over actual achievement. […] It would be a mistake to regard this market Stalinism as some deviation from the ‘true spirit’ of capitalism. On the contrary, it would be better to say that an essential dimension of Stalinism was inhibited by its association with a social project like socialism and can only emerge in a late capitalist culture in which images acquire an autonomous force. The way value is generated on the stock exchange depends of course less on what a company ‘really does’, and more on perceptions of, and beliefs about, its (future) performance. In capitalism, that is to say, all that is solid melts into PR, and late capitalism is defined at least as much by this ubiquitous tendency towards PR-production as it is by the imposition of market mechanisms.

It’s like you said, it’s all about P.R. these days. Brand management. Social networking. The corporatization of our own experience. We’re all our very own communications directors. But what a load of bollocks it all is when you’re faced by something like this.

You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.

For individuals and organizations alike, a reputation is far easier to destroy than it is to build.

Reputation is an outcome; but it is also a valuable, strategic asset.

Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.

We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”! With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.

The explosion of paperwork, in turn, is a direct result of the introduction of corporate management techniques, which are always justified as ways of increasing efficiency, by introducing competition at every level. What these management techniques invariably end up meaning in practice is that everyone winds up spending most of their time trying to sell each other things: grant proposals; book proposals; assessments of our students’ job and grant applications; assessments of our colleagues; prospectuses for new interdisciplinary majors, institutes, conference workshops, and universities themselves, which have now become brands to be marketed to prospective students or contributors. Marketing and PR thus come to engulf every aspect of university life.

U korporativnom svetu menadžer spada u kategoriju evolucionih prepreka.

Public relations, as with all forms of branding and marketing is manipulation. This is why you have to have a firm ethic standing to engage in these practices.

PR is everything and everywhere. PR is the King and the Slave, the Game Changer and the Boss, the revolution! Indeed, the Global PR Revolution!

At the very beginning, when the PR industry was invented, some 110 years ago, about 95 percent of the relations in politics and in busi- ness were hidden from the public—only the convenient information was made available, no more than 5 percent.

Freedom of speech is priceless to me. So is the freedom of expres- sion of thoughts and beliefs as an expression of yourself, the free- dom of showing that you are different, the freedom of being the force motivating people around you, and the freedom of being motivated by the successes of others.

She knew that in order to be a participant in capitalism rather than solely a victim of it, she had to have something to sell, but she didn’t believe in her own viability as a product and had no ideas for better ones. As an account manager at Relevancy PR, she shilled goods she knew to be third-rate, and her lack of conviction fed her stasis.

So I’m just proposing that we level the playing field and make those woke shareholders, like BlackRock or Al Gore’s Generation Investment Management, bear the same liability as any ordinary social activist when they engage in ordinary social activism through the companies that they invest in. Limited shareholder liability was never meant to protect well-heeled woke investors from the consequences of their actions during PR stunts at woke parades.

The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors. We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites. We are reporters because we have to fill up all those media chan- nels with relevant content. We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.

In the same way, when newspapers began to die and social media started its supreme reign, we didn’t imagine the risk of fake news. We didn’t think that when media is freely in the hands of billions of people, they will do with it as they please. We didn’t suspect that social media profiles could be stolen and fake personalities would come up. We didn’t know that there would be fake profiles, pretend- ers, bots, and other ill-minded actors whose only goal would be to carry out some political or business manipulation agenda so they could destroy some company or boost another that didn’t have what it takes.

In 2019, however, there is nothing left from that: the revolution- ary advent of social media has now reached its full swing, and 100 percent of all deeds, thoughts, deals, and acts in our lives are public. Social media’s almightiness has brought about many things, but the main one is transparency. Total transparency everywhere and for everyone. As a result, social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history. Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.

I encounter forms of this attitude every day. The producers who work at the Ostankino channels might all be liberals in their private lives, holiday in Tuscany, and be completely European in their tastes. When I ask how they marry their professional and personal lives, they look at me as if I were a fool and answer: “Over the last twenty years we’ve lived through a communism we never believed in, democracy and defaults and mafia state and oligarchy, and we’ve realized they are illusions, that everything is PR.” “Everything is PR” has become the favorite phrase of the new Russia; my Moscow peers are filled with a sense that they are both cynical and enlightened. When I ask them about Soviet-era dissidents, like my parents, who fought against communism, they dismiss them as naïve dreamers and my own Western attachment to such vague notions as “human rights” and “freedom” as a blunder. “Can’t you see your own governments are just as bad as ours?” they ask me. I try to protest—but they just smile and pity me. To believe in something and stand by it in this world is derided, the ability to be a shape-shifter celebrated. Vladimir Nabokov once described a species of butterfly that at an early stage in its development had to learn how to change colors to hide from predators. The butterfly’s predators had long died off, but still it changed its colors from the sheer pleasure of transformation. Something similar has happened to the Russian elites: during the Soviet period they learned to dissimulate in order to survive; now there is no need to constantly change their colors, but they continue to do so out of a sort of dark joy, conformism raised to the level of aesthetic act. Surkov himself is the ultimate expression of this psychology. As I watch him give his speech to the students and journalists, he seems to change and transform like mercury, from cherubic smile to demonic stare, from a woolly liberal preaching “modernization” to a finger-wagging nationalist, spitting out willfully contradictory ideas: “managed democracy,” “conservative modernization.” Then he steps back, smiling, and says: “We need a new political party, and we should help it happen, no need to wait and make it form by itself.” And when you look closely at the party men in the political reality show Surkov directs, the spitting nationalists and beetroot-faced communists, you notice how they all seem to perform their roles with a little ironic twinkle.

Bad publicity you get it for free, but good publicity you have to pay for. it

Mistakes are made at businesses, hospitals, and government departments all the time. It is an inevitable part of our everyday interaction with a complex world. And yet if professionals think they are going to be blamed for honest mistakes, why would they be open about them? If they do not trust their managers to take the trouble to see what really happened, why would they report what is going wrong, and how can the system adapt? And the truth is that companies blame all the time. It is not just because managers instinctively jump to the blame response. There is also a more insidious reason: managers often feel that it is expedient to blame. After all, if a major company disaster can be conveniently pinned on a few “bad apples,” it may play better in PR terms. “It wasn’t us; it was them!” There is also a widespread management view that punishment can exert a benign disciplinary effect. It will make people sit up and take notice. By stigmatizing mistakes, by being tough on them, managers think that staff will become more diligent and motivated.

The Working Backwards process is all about starting from the customer perspective and following a step-by-step process where you question assumptions relentlessly until you have a complete understanding of what you want to build. It’s about seeking truth. Sometimes the Working Backwards process can uncover some surprising truths. Some companies, in a rush to get a project to market, ignore that truth and keep building according to the original plan. In their attachment to the modest gains of that plan, they motivate the team to pursue it aggressively, only to realize much later that there was a much bigger gain to be had if they’d taken the time to question their own assumptions. The cost of changing course in the PR/FAQ writing stage is much lower than after you’ve launched and have an operating business to manage. The Working Backwards process tends to save you from the expensive proposition of making a significant course change after you’ve launched your product.

Economics and P&L What are the per-unit economics of the device? That is, what is the expected gross profit and contribution profit per unit? What is the rationale for the price point you have chosen for the product? How much will we have to invest up front to build this product in terms of people, technology, inventory, warehouse space, and so on? For this section of the PR/FAQ, ideally one or more members of your finance team will work with you to understand and capture these costs so you can include a simplified table of the per-unit economics and a mini P&L in the document. A resourceful entrepreneur or product manager can do this work themselves if they do not have a finance manager or team. For new products, the up-front investment is a major consideration. In the case of Melinda, there is a requirement for 77 people to work on the hardware and software, for an annualized cost of roughly $15 million. This means that the product idea needs to have the potential to earn well in excess of $15 million per year in gross profit to be worth building. The consumer questions and economic analysis both have an effect on the product price point, and that price point, in turn, has an effect on the size of the total addressable market. Price is a key variable in the authoring of your PR/FAQ. There may be special assumptions or considerations that have informed your calculation of the price point—perhaps making it relatively low or unexpectedly high—that need to be called out and explained. Some of the best new product proposals set a not-to-exceed price point because it forces the team to innovate within that constraint and face the tough trade-offs early on. The problem(s) associated with achieving that price point should be fully explained and explored in the FAQ.

Peredur, not the ancient king of that name (306-296 BC), but a much later son of Earl Efrawg, had better luck than Morvidus, actually managing to slay his monster, an addanc (pr. athanc: var. afanc), at a place called Llyn Llion in Wales.4 At other Welsh locations the addanc is further spoken of along with another reptilian species known as the carrog. The addanc survived until comparatively recent times at such places as Bedd-yr-Afanc near Brynberian, at Llyn-yr-Afanc above Bettws-y-Coed on the River Conwy (the killing of this monster was described in the year 1693), and Llyn Barfog. A carrog is commemorated at Carrog near Corwen, and at Dol-y-Carrog in the Vale of Conwy.5

Canadian Permanent Residency, Australia Permanent Residency, and Germany Permanent Residency: Your Path to a Better Future At ESSE India, we understand that securing Permanent Residency (PR) in countries like Canada, Australia, and Germany can open doors to unparalleled opportunities. Whether you are a skilled professional, student, or family looking for a brighter future, these countries offer exceptional immigration programs tailored to various needs. With pathways like Canada’s Express Entry, Australia’s Global Talent Stream, and Germany’s EU Blue Card, understanding the right PR process is key to your success. 1. Canadian Permanent Residency (PR) Why Choose Canada for Permanent Residency? Canada’s welcoming policies and strong support for skilled workers and international students make it a top destination for those seeking PR. The Express Entry system is the most sought-after route, ensuring faster processing and a smooth transition to Canadian life. How the Express Entry System Works Canada’s Express Entry system manages three main immigration programs: • Federal Skilled Worker Program (FSWP) • Federal Skilled Trades Program (FSTP) • Canadian Experience Class (CEC) Applicants are assessed using the Comprehensive Ranking System (CRS), where points are assigned for factors like age, education, work experience, and language skills. If you want to increase your chances of getting an Invitation to Apply (ITA), you can apply through Provincial Nominee Programs (PNP) like BCPNP, MPNP, or NBPNP. These programs can boost your CRS score by an additional 600 points. Latest Express Entry Updates Recent draws show the competitive nature of Express Entry: • September 19, 2024: 4,000 ITAs were issued for CEC candidates with a minimum CRS of 509. • August 27, 2024: 3,300 ITAs were issued for CEC candidates with a minimum CRS of 507. Canada Immigration Consultants in India Our Canada immigration consultants in India provide expert guidance on navigating the complex Canada PR process. With our personalized approach, we ensure that your documents meet the stringent requirements, paving the way for a successful PR application. 2. Australia Permanent Residency (PR) Why Choose Australia for Permanent Residency? Australia’s booming economy and need for skilled professionals make it an attractive option for PR. Through the General Skilled Migration (GSM) program, Australia offers several visa categories, ensuring that you find the perfect pathway to PR. General Skilled Migration (GSM) Pathways Australia’s PR process offers various visa options, including: • Skilled Independent Visa (Subclass 189) • Skilled Nominated Visa (Subclass 190) • Skilled Work Regional Visa (Subclass 491) The GSM system is points-based, with applicants scoring higher points in areas such as qualifications and work experience having better chances. Australia’s Global Talent Stream is also available for fast-tracking PR in high-demand sectors such as IT, engineering, and healthcare. Australia Immigration Consultants in India At ESSE India, our Australia immigration consultants provide comprehensive support to Indian applicants throughout the Australia PR process. Whether it’s improving your points score or handling your visa application, we ensure a seamless process. 3. Germany Permanent Residency (PR) Why Choose Germany for Permanent Residency? Germany, with its strong economy and demand for skilled workers, is an excellent option for PR. The EU Blue Card offers an efficient route for qualified professionals to live and work in Germany. After 21-33 months, Blue Card holders are eligible for permanent residency. Global Talent Stream in Germany Germany’s Global Talent Stream attracts highly skilled professionals, especially in fields like technology and engineering, helping you achieve PR faster.

Ontario Increases Minimum Wage: Is It Enough to Live On as a Newcomer? At Esse India, we understand the challenges newcomers face when settling in Canada. As of October 1, 2024, several Canadian provinces, including Ontario, Prince Edward Island, Manitoba, and Saskatchewan, have raised their minimum wage. In Ontario, the wage has increased from $16.55 to $17.20 per hour. For immigrants pursuing Canadian permanent residency (PR) or leveraging opportunities like the Global Talent Stream, these wage changes play a significant role in financial planning during the immigration process. A full-time worker in Ontario, clocking an average of 39.3 hours per week, can now expect to earn approximately $675.96 weekly or $35,149.92 annually before taxes. However, after accounting for deductions, the net annual income is $29,026, according to Wealthsimple’s tax calculator. With Toronto being a primary destination for newcomers, the cost of living poses a serious challenge. For those navigating the Canada PR process or consulting with Canada immigration consultants, managing living expenses becomes critical. Rent for a one-bedroom apartment in Toronto averages $2,452 per month, and groceries for one person are estimated at $526.50 monthly. Essentials like utilities, internet, and phone services bring the total to approximately $3,407.84 each month, or $40,894.08 annually—well beyond the net income of a minimum-wage worker. Many immigrants face this reality as they wait for their foreign credentials to be recognized in Canada. While pursuing recognition, they may be forced to accept minimum-wage positions. With 20% of all occupations in Canada being regulated and requiring licenses, the wait for recognition can stretch beyond initial expectations. This highlights the importance of choosing the right Canada PR consultancy or Canadian immigration consultants who can provide proper guidance throughout the process. Newcomers often find themselves in lower-paying roles or entering programs like the Provincial Nominee Program (PNP), which offer alternative routes to permanent residency. For those working with Canada immigration consultants in India, weighing the costs of living against potential income is crucial. The same holds true for immigrants interested in Australia PR or Germany PR through Australia immigration consultants or Germany immigration consultants. The Financial Reality for Newcomers in Canada While many immigrants aim for higher-paying jobs once their credentials are recognized, the journey can be arduous. Programs such as the Global Talent Stream Canada or BC PNP provide skilled workers a pathway to Canada, but maintaining financial stability during this period is essential. Those applying for visas through Canada spouse visa consultants or seeking Canada tourist visa ETA must also prepare for similar financial pressures. Despite these hurdles, Canada continues to attract immigrants due to its robust support systems and opportunities for growth. However, at Esse India, we advise prospective immigrants to approach the Canada PR procedure or Canada PR consultancy with realistic expectations, especially those transitioning from regions where the cost of living may differ significantly. Exploring options like Work and Study in Canada for free, or even considering PR pathways in Australia and Germany, could offer a broader range of opportunities for balancing income with living costs. Whether it’s Canada, Australia, or Germany, it’s important to assess the financial implications thoroughly before making a move. This content, crafted by Esse India, emphasizes the importance of planning and financial awareness for newcomers pursuing permanent residency in Canada, while also touching on immigration alternatives in Australia and Germany.

IRCC Updates Guidance on Intra-Company Transferees Amid Canadian Immigration Changes: ESSE India Insights On October 3, Immigration, Citizenship, and Refugees Canada (IRCC) introduced updated guidelines concerning Intra-Company Transferees (ICTs) under Canada's International Mobility Program. These updates are especially relevant for foreign nationals looking to transfer within multinational corporations to Canadian branches, as they clarify the criteria for eligibility and the assessment of specialized knowledge. For individuals pursuing, including those engaging in work programs like the Global Talent Stream Canada, these changes have significant implications. These updates align with IRCC’s broader objective to decrease the proportion of temporary residents in Canada over the next three years. This is particularly important for those seeking assistance from Canada immigration consultants, especially those based in India, who are providing services for Canada PR consultancy. Key Changes to the Intra-Company Transferee Program The IRCC has refined the ICT program under section R205(a) of Canadian Interests – Significant Benefit. Transfers must now originate from an established foreign enterprise of a multinational corporation (MNC). The updates also clarify the definition of “specialized knowledge,” which is crucial for foreign workers applying for such roles. Furthermore, all ICT instructions have been consolidated onto a single page, streamlining the process for applicants and immigration consultants alike. These changes don’t just affect ICT applicants but also extend to broader implications for those navigating the Canada PR process, including individuals using Canada immigration consultants in India or from other locations. Those applying through programs such as bcpnp, provincial nomination, or even looking to work and study in Canada for free should take these updates into consideration. Free Trade Agreements and the International Mobility Program The updates also encompass free trade agreements related to ICTs, including the Canada–United States–Mexico Agreement, Canada–Korea Free Trade Agreement, and Canada–European Union: Comprehensive Economic and Trade Agreement. These agreements simplify the Canada PR procedure for skilled workers, often allowing them to bypass the requirement for a Labour Market Impact Assessment (LMIA), which can be time-consuming. This simplification is beneficial for businesses and foreign nationals navigating the Canadian immigration system. For those considering PR in Australia or Germany through the Global Talent Stream Australia or Global Talent Stream Germany, understanding the differences in immigration policies between countries is vital. As Canada refines its ICT program, both Australia PR and Germany PR processes have their own unique requirements, which can be managed with the help of Australia immigration consultants or Germany immigration consultants. Impacts on Temporary Resident Programs and the Canadian Labour Market In conjunction with the ICT updates, Canada's Temporary Foreign Worker Program (TFWP), which involves LMIA-based work permits, is undergoing significant reforms. IRCC’s new measures aim to reduce temporary residents in Canada from 6.5% to 5% of the total population by 2026. These changes will be especially relevant for foreign nationals seeking permanent residency in Canada and for those applying for Canada Visa Consultancy Services, such as spouse visa consultants or tourist visa ETA applications. Long-Term Outlook for Canadian Immigration Looking ahead, IRCC’s reforms signify a strategic shift in Canada’s immigration framework. Key programs such as the Provincial Nominee Program (PNP), study permits, and post-graduation work permits (PGWPs) will be affected by these changes. For immigrants relying on Canada immigration consultants, staying informed about these updates is essential for making well-informed decisions.

move up into management levels, and their responsibilities and stress levels grow. Confident: They put in the extra time and energy needed to gain knowledge and experience, which translates into confidence and composure. Confidence is not to be confused with arrogance and entitlement, which are two of the most undesirable traits of an agency professional. Creative: They bring innovative approaches and thinking to projects. They have an innate ability to work within standard systems while efficiently integrating original ideas and strategies that strengthen the agency and client campaigns. Detail-oriented: They are incredibly organized and thorough in all communications and activities, which instills tremendous confidence in their clients, peers, and managers. They rarely make careless mistakes. Their attention to detail enables them to excel at time management and project management. Focused: They avoid multitasking in favor of concentrated effort. They know priorities at all times and work efficiently to deliver. They have the ability to shut off distractions, and are often the most productive and efficient workers.

I can’t stand Martin in PR. He says things like, “Let’s action that” in meetings, and clicks his fingers at Ruby, who is a marketing exec, but who Martin seems to think is his personal assistant. He’s only twenty-three but has decided it will further his merciless pursuit of seniority if he can seem older than he is, so he always puts on this awful jocular voice and tries to talk to our managing director about golf.

Look at her hands. She is a willing worker (vv. 13, Pr 31:19), and her work is fruitful (v. Pr 31:31). She cooks, sews, manages real estate, and even plants a garden. Her family needs nothing, and she is generous to the poor (v. 20). Her mouth speaks wisdom (v. 26), and she gives wise counsel to her family and friends. Her eyes are alert to opportunities

Building a product is like making a song. The band is composed of marketing, sales, engineering, support, manufacturing, PR, legal. And the product manager is the producer—making sure everyone knows the melody, that nobody is out of tune and everyone is doing their part. They’re the only person who can see and hear how all the pieces are coming together, so they can tell when there’s too much bassoon or when a drum solo’s going on too long, when features get out of whack or people get so caught up in their own project that they forget the big picture.

No.” Beckett shook his head. “The city, the front office, the management. You’re radio silent. And there are some PR concerns.” Oh. I chuckled and relaxed a bit. “You mean your wifey is giving you shit?” His tight expression turned almost murderous as his eyes turned to slits. “Don’t duck with my wife.

Now we needed the House. According to our lobbyists, we needed a sponsor who sat on the Committee on Ways and Means. And according to the lobbyists, everyone liked our idea but no one wanted to make it their big ask in tax reform. (GOP members of Ways and Means exist to cut taxes so using their chits on anyone else’s issue wasn’t something they’d take lightly.) Finally, after months of meetings, Congressman Tom Rice from South Carolina signed on as our House sponsor. Two good sponsors isn’t enough to pass anything. So we added another front to the war. Matt Yale knew Matt Rhoades, who had served as Romney’s campaign manager in 2012. Matt Rhoades created a PR firm called Definers that specialized in conservative media. While no Republican was likely to take their marching orders from the 32BJs of the world and oppose our idea, they needed positive reinforcement just like everyone else. Even once we got our House sponsor, at a certain point, the bill and all of its amendments was going to end up being debated behind closed doors during reconciliation (the process where the House and Senate try to agree on everything so they can actually pass a law). If our idea didn’t have more than one champion in Thune, even if no one disagreed with us, we wouldn’t necessarily survive the process. Luckily, Oisin and Brian quickly saw the value and agreed to let us hire them.

Building a product is like making a song. The band is composed of marketing, sales, engineering, support, manufacturing, PR, legal. And the product manager is the producer—making sure everyone knows the melody, that nobody is out of tune and everyone is doing their part. They’re the only person who can see and hear how all the pieces are coming together, so they can tell when there’s too much bassoon or when a drum solo’s going on too long,

I enjoy my Picassos,” he says with a glint in his eye, “and, unlike some, I have never had to sell to pay the fines.” I ask about his recreational interests and for once he looks uncertain. His eyes scan the room for inspiration, or perhaps help from his PR adviser. His gaze eventually rests on a landscape painting. “I shoot sheep,” he declares darkly. With that he stands up, baring his teeth in a maniacal grin. “I really have taken up far too much of your time.” He leaves before the bill arrives. When it comes, like many former clients, I am left grappling with the awful financial consequences of my encounter with the Greedspin banker.

A good product manager will do a little of everything and a great deal of all this: Spec out what the product should do and the road map for where it will go over time. Determine and maintain the messaging matrix. Work with engineering to get the product built according to spec. Work with design to make it intuitive and attractive to the target customer. Work with marketing to help them understand the technical nuances in order to develop effective creative to communicate the messaging. Present the product to management and get feedback from the execs. Work with sales and finance to make sure this product has a market and can eventually make money. Work with customer support to write necessary instructions, help manage problems, and take in customer requests and complaints. Work with PR to address public perceptions, write the mock press release, and often act as a spokesperson.

Social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history.

Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.

Sell your art, crafts, or any handcrafted item on etsy.com Develop a travel concierge service to help people when they miss their flights Offer online tutoring services in your field of expertise Host a networking event (charge a low ticket price and get sponsors to provide food) Create and sell a visitors’ guide to your town or city, or build a web resource for tourists, supported by advertisers Create an online (or offline) course in some quirky subject you happen to know a lot about Publish a blog with a new lesson on a specific topic every day Start a podcast and sell sponsorship Visit yard sales or thrift shops and buy items to resell Offer a simple freelance service—anything from fact-checking to tech support or something else entirely Become a home, office, or life organizer Manage P.R. or social media accounts for small businesses Buy and sell used textbooks to college students Sell your musings on business, art, or culture as a freelance writer Start a membership website, where people pay a monthly or annual fee to access useful information about a specific topic Write and publish a book (if I can do it, you can too!)

Just remember that a mix is good. Decider Who makes decisions for your team? Perhaps it’s the CEO, or maybe it’s just the “CEO” of this particular project. If she can’t join for the whole time, make sure she makes a couple of appearances and delegates a Decider (or two) who can be in the room at all times. Examples: CEO, founder, product manager, head of design Finance expert Who can explain where the money comes from (and where it goes)? Examples: CEO, CFO, business development manager Marketing expert Who crafts your company’s messages? Examples: CMO, marketer, PR, community manager Customer expert Who regularly talks to your customers one-on-one? Examples: researcher, sales, customer support Tech/logistics expert Who best understands what your company can build and deliver? Examples: CTO, engineer Design expert Who designs the products your company makes? Examples: designer, product manager

PR people are those who polish the mirrors in hell until even the Devil shines like an angel. Well, he was once … according to his Brand Manager (God).

The PR environment has been changing like a taximeter on a high-speed highway, and I could hardly fix the price—not the finan- cial one, but the creative and the communications one. It had been changing literally every week, day, and hour.

The freedom of speech is the mother of all those freedoms in the modern democracy. This freedom has completely conquered the new communication technologies. It has also, to a great extent, influenced the dynamic development of this marvelous and ever less predictable industry still known by the name of “public relаtions” (though probably not for long).

Close to four billion human beings plugged into social media might be difficult to absorb, but its implications for everything, PR included, are way more profound than the impressive number itself.

p until ten years ago, freedom of speech was primarily in the realm of the professional journalists; but today, with well over three billion users of various social media, freedom of speech has grown into entirely different dimensions.

A taxi driver with a secondhand laptop sitting in an old garage could actually become a lot more well known and tell a lot more truths than a journalist on TV.

Yet, at the end of the day, if TV cameras are brought under control, and the traditional media and even online media are under excessive pressure, social media cannot be controlled. This is where the true leaders of speech and communication emerge nowadays.

At the end of the day, the age of total transparency generated by the social media is only going to make our industry “cleaner,” and our role will be reduced to conveying our clients’ messages to their own clients in the most creative way possible. Hence my notion of the PR agencies as something like editorial teams.

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The big issue with newspapers is not with the smell, the touch, the feel, or any other sensations—or the lack thereof. If one has a news- paper fetish, they can easily keep several newspaper issues on their nightstand, or when the press finally truly goes extinct, they can have it here just for themselves so that they can smell it, touch it, and feel it as much as they like. The big issue with newspapers is that there is no one to fund them anymore. Nobody can support them and bear the costs in the new environment of public communications revolutionized by online media and even further by social media.

So when I am about to give a speech, I resort to the hand-brain connection. I jot down notes on my notepad, half a page, and when they go through my hand and pen, there seems to be a better link to the memory. Once I do my notes, I don’t even need to look at the paper anymore; I just know the sequence of my arguments.

Decider Who makes decisions for your team? Perhaps it’s the CEO, or maybe it’s just the “CEO” of this particular project. If she can’t join for the whole time, make sure she makes a couple of appearances and delegates a Decider (or two) who can be in the room at all times. Examples: CEO, founder, product manager, head of design Finance expert Who can explain where the money comes from (and where it goes)? Examples: CEO, CFO, business development manager Marketing expert Who crafts your company’s messages? Examples: CMO, marketer, PR, community manager Customer expert Who regularly talks to your customers one-on-one? Examples: researcher, sales, customer support Tech/logistics expert Who best understands what your company can build and deliver? Examples: CTO, engineer Design expert Who designs the products your company makes? Examples: designer, product manager

Joyce came off the board hook-up into a snap meeting of the group management committee to break the news. It was late, so most of the group dialled in, but QantasLink boss John Gissing, Loyalty CEO Olivia Wirth, and PR boss Andrew McGinnes had stayed back with Joyce. When the meeting ended, they were joined by Joyce’s executive assistant of twenty years, Jenny Borden, while Andrew David returned to the office for the impromptu wake. The Qantas wine cellar was raided – one would hope for something superior to the vinegar Qantas had been serving its customers. A quiet shock prevailed, although as one attendee recalls, ‘Alan was stoic, kind of unshakable.

IRCC Increases Invitations for Express Entry in December’s First Draw Immigration, Refugees, and Citizenship Canada (IRCC) has issued additional Invitations to Apply (ITAs) in the first Express Entry draw of December, targeting candidates under the Provincial Nominee Program (PNP). This latest round of issuance saw a total of 676 ITAs to those candidates who managed to meet a minimum Comprehensive Ranking System (CRS) score of 705. The draw came in a dynamic November when six Express Entry draws that saw the issuing of a total of 5,507 ITAs for Canadian PR. Increasing Pathways to Permanent Residency Around the World The Express Entry system of Canada remains one of the major avenues for immigration along with similar programs in other countries like Australia and Germany. Both Canada and Australia have designed unique programs such as the Global Talent Stream, which streamlines immigration processes for skilled professionals in in-demand sectors. Germany continues to make changes in its immigration policies to attract global talent for a competitive edge in the global market. Total Immigration Services Comprehensive Immigration can sometimes only be handled with a qualified advice especially when seeking Permanent residency in Canada or any other countries like Australia and Germany. More and more Indian Immigration Consultants are now providing detailed, country-wise consultation on PR process like the following for Canada: FSWP or the Federal Skilled Worker Program. CEC or Canadian Experience Class. PNPs or Provincial Nominee Programs. Emphasis is placed on skilled migration streams, including the Australia PR process and Global Talent Visa program. Highly qualified professionals and country fast-track immigration options: emphasis placed on Germany PR process and requirements. Be it permanent residency in Canada, Australia, or Germany or even studying and working here; one can seek the most reliable immigration consultants to take their journey smoothly. Summary of Express Entry Activity in 2024 The table below illustrates recent Canada Express entry draws and points to trends and shifting priorities within the program: | Date | Draw Type | Number of ITAs | Minimum CRS | |---------------------|-------------------------------|---------------------|-----------------| | December 2 | Provincial Nominee Program | 676 | 705 | | November 20 | Healthcare Occupations | 3,000 | 463 | | November 15 | French Language Proficiency | 800 | 478 | | …and many more in 2024, reflecting diverse priorities across categories. Immigration Opportunities Across Countries Work and Study Options Other countries that are attractive for international students and workers are Canada, Australia, and Germany: Canada: Free work and study opportunities in designated provinces. Australia: Competitive PR options and work-study visas. Germany: EU Blue Card and other programs that simplify immigration for skilled professionals and students. Category-Based Immigration Canada's occupational based programs, such as in the health care and trades categories, are a part of this general movement. The skilled migration programs under way in Australia and Germany are also market based on similar lines. Exploiting Expert Solutions The immigration consultant has important solutions for migrants and covers some of the services given as follows: PR consultancy service: for Canada, Australia, and Germany Visa consultancy: tourism visa, spouse visa, student visa. Best Agency Recommendations: Experts in identifying the most reliable consultants for study and PR visas. Future of Global Immigration

One of the Syngenta documents was a spiral notebook. In it, Syngenta’s PR team had drafted a list of ways to attack the uncooperative assistant professor. “[D]iscredit Hayes,” reads one item. Syngenta communications manager Sherry Ford wrote that the company could “prevent citing of [Hayes’s] data by revealing him as noncredible,” “have his work audited by 3rd party,” “ask journals to retract,” and “set trap to entice him to sue.” Ford also wrote about looking for ways to “exploit Hayes’s faults/problems,” and speculated that if he were “involved in scandal, enviros [environmentalists] will drop him.