Pr And Media Quotes

We've searched our database for all the quotes and captions related to Pr And Media. Here they are! All 100 of them:

Media was once about protecting a name; on the web it is about building one.
Ryan Holiday (Trust Me, I'm Lying: Confessions of a Media Manipulator)
War of words. We are influenced by the western media. But is what we hear the truth or just PR campaigns for governments?
Anne-Rae Vasquez (Doubt (Among Us, #1))
Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.
David Meerman Scott (The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.
David Meerman Scott (The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
It’s super-important to have a strong social media presence, and Jane’s always going, When interviewers ask you about your Twitter, say you love reaching out directly to your fans, and I’m like, I don’t even know how to use Twitter or what the password is because you disabled my laptop’s wireless and only let me go on the Internet to do homework research or email Nadine assignments, and she says, I’m doing you a big favor, it’s for nobodies who want to pretend like they’re famous and for self-promoting hacks without PR machines, and adults act like teenagers passing notes and everyone’s IQ drops thirty points on it.
Teddy Wayne (The Love Song of Jonny Valentine)
It is not brains or intelligence that is needed to cope with the problems with Plato and Aristotle and all of their successors to the present have failed to confront. What is needed is a readiness to undervalue the world altogether. This is only possible for a Christian... All technologies and all cultures, ancient and modern, are part of our immediate expanse. There is hope in this diversity since it creates vast new possibilities of detachment and amusement at human gullibility and self-deception. There is no harm in reminding ourselves from time to time that the "Prince of this World" is a great P.R. man, a great salesman of new hardware and software, a great electric engineer, and a great master of the media. It is his master stroke to be not only environmental but invisible for the environmental is invincibly persuasive when ignored.
Marshall McLuhan (The Medium and the Light: Reflections on Religion)
We’re the blue line, sir, and that will resonate on-screen. But Peabody is the face, the very human element. And she would symbolize who we are, contrast sharply against what Renee Oberman is.” He rubbed his chin, and his lips curved a little above his fingers. “You can carve out an angle like that, an excellent angle, and believe the idea of your ass in the chair someday down the road is terrifying?” He waved off her response before she could make it. “I should have thought of it myself, should have thought it through exactly that way. I’ll contact Furst.” Something inside her unknotted. “Thank you, sir.” “Don’t thank me. I’m wondering why I haven’t assigned you to Media and PR.” “Because, sir, I hope I’ve done nothing to deserve that kind of punishment.
J.D. Robb (Treachery in Death (In Death, #32))
We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”! With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
Truth-telling is difficult because the varieties of untruth are so many and so well disguised. Lies are hard to identify when they come in the form of apparently innocuous imprecision, socially acceptable slippage, hyperbole masquerading as enthusiasm, or well-placed propaganda. These forms of falsehood are so common, and even so normal, in media-saturated, corporately controlled culture that truth often looks pale, understated, alarmist, rude, or indecisive by comparison. Flannery O’Connor’s much-quoted line ‘You shall know the truth, and the truth shall make you odd’ has a certain prophetic force in the face of more and more commonly accepted facsimiles of truth - from PR to advertising claims to propaganda masquerading as news.
Marilyn Chandler McEntyre (Caring for Words in a Culture of Lies)
Your personal brand has a following, image, reputation, a service, and has to be appreciated as a lifelong commitment.
Isaac Mashman (Personal Branding: A Manifesto on Fame and Influence)
The truth will make you free, but it won’t make you particularly wealthy.
Mira Grant (Feed (Newsflesh, #1))
A buyer persona profile is a short biography of the typical customer, not just a job description but a person description,” says Adele Revella,
David Meerman Scott (The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
PR keeps you relevant for revenue rewards, social media activity alone does not...
Dr. Tracey Bond
PR is everything and everywhere. PR is the King and the Slave, the Game Changer and the Boss, the revolution! Indeed, the Global PR Revolution!
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
The more successful your business becomes, the more media you will attract!
Jennifer Fortney (Be a Media Magnet: The Bootstrapper's Guide to PR: The No Agency Formula for Attracting Media Attention for Startups & Small Business)
Different social media networks are used for different communication to the extent that the written word still prevails over visuals. However, in the future, it will be other way around.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
From the many years he’d spent in the Omega Agency, the special agent understood there were no obvious good guys or bad guys on the world stage. Contrary to the PR spin generated within Congress and spoon-fed to the well-meaning American public by a gullible or at least malleable media, Kentbridge also knew there were no clear sides anymore. As he often told the orphans, patriotism was a useless emotion because the modern world was no longer shaped by countries or governments. In fact, nations had long since been superseded by the vast spider web of elite conspirators spanning the globe.
James Morcan (The Orphan Factory (The Orphan Trilogy, #2))
We must sober up and admit that too many of the Republicans and the Democrats have played us, lied to us and stolen from us, while the getaway car was driven by the media. A media that can no longer claim with a straight face the role of journalist. Journalists print the things the powerful don’t want printed. What they do is public relations. Those PR firms will not print the truth about the average American who finds himself concerned with the direction of our country today. So we must. We are not violent. We are not racist. We are not anti immigrant. We are not anti-government. And we will not be silent anymore.
Glenn Beck
At the very beginning, when the PR industry was invented, some 110 years ago, about 95 percent of the relations in politics and in busi- ness were hidden from the public—only the convenient information was made available, no more than 5 percent.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, "We need to find a lead steer!" The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede.
Ryan Holiday (Trust Me, I'm Lying: Confessions of a Media Manipulator)
we have almost universally decreed social media to be a kind of personal PR agency, a forum for us to assemble a set of glittering promotional materials for our own lives, all with the aim of making ourselves appear as improbably blissfully happy as possible.
Ruth Whippman (America the Anxious: Why Our Search for Happiness Is Driving Us Crazy and How to Find It for Real)
Take this. When you’re ready, I want to put it on your finger. I want you to meet my son. I want you to let me bring you into my world – because I need you there. The media crap is just PR. Piece of cake for you, trust me. There are a hundred people ready to help us nail it. Let me help you rebuild your faith, because that’s who you are, and I love who you are. ‘Remember last fall, when you needed to be reckless, and I told you to use me? Well, now, it’s time to be fearless. I can’t promise that you won’t be hurt again, because life can suck. And, sometimes, it hurts like hell. I’m asking you to have faith in one thing, for now: the fact that when we’re alone, I’m just Reid, and you’re just Dori, and we’re going to love each other for the rest of our lives.’ She’s staring at me, the velvet-covered box clutched in her hand. I lean forward and kiss her, tasting her tears or my own, I don’t know which. ‘Come to me when you’re ready to be fearless. Unless you can look me in the eye right now and tell me you don’t love me.’ Lower lip trembling, she says nothing, and I kiss her again before I leave.
Tammara Webber (Here Without You (Between the Lines, #4))
In order to lead a successful marketing and communications campaign, you must support key customer relations initiatives, integrate creative methods of branding, oversee execution of effective publicity, and focus on media pitching that will support PR and Social Media strategies.
Germany Kent
Freedom of speech is priceless to me. So is the freedom of expres- sion of thoughts and beliefs as an expression of yourself, the free- dom of showing that you are different, the freedom of being the force motivating people around you, and the freedom of being motivated by the successes of others.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.
Ryan Holiday (Trust Me, I'm Lying: Confessions of a Media Manipulator)
I am here to tell you that nearly every business has a great story waiting to be told, you just have to step out of yourself, or your business, to see it. When you’re in the weeds every day, it can be difficult to do, but trust me, when you do, when you find your story, you will get so excited about the marketing opportunities it opens up that it will take very little work to attract the media attention, followers, engagement, website traffic and customers you desire.
Jennifer Fortney (Be a Media Magnet: The Bootstrapper's Guide to PR: The No Agency Formula for Attracting Media Attention for Startups & Small Business)
The postwar power of “the media” to determine what shall be embraced as reality is in large part due to the success of the morale culture in wartime. It represents, indeed, its continuation. Today, nothing—neither church, university, library, gallery, philanthropy, foundation, or corporation—no matter how actually worthy and blameless, can thrive unless bolstered by a persuasive professional public-relations operation, supervised by the later avatars of the PR colonels and captains so indispensable to the maintenance of high morale and thus to the conduct of the Second World War.
Paul Fussell (Wartime: Understanding and Behavior in the Second World War)
The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors. We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites. We are reporters because we have to fill up all those media chan- nels with relevant content. We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
If your brand wants to succeed on social media, it is essential that you first understand that there are two different kinds of marketing: brand marketing and direct marketing. Brand marketing includes things like digital media, social media, and PR, and its primary goals are awareness and engagement. Building reputation and community are other goals.8 In contrast, the entire goal of direct marketing (also known as direct-response marketing) is to make a sale. Brand marketing lays the groundwork for direct marketing, and you need brand marketing in order to execute effective direct marketing.
Claire Díaz-Ortiz (Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits)
In the same way, when newspapers began to die and social media started its supreme reign, we didn’t imagine the risk of fake news. We didn’t think that when media is freely in the hands of billions of people, they will do with it as they please. We didn’t suspect that social media profiles could be stolen and fake personalities would come up. We didn’t know that there would be fake profiles, pretend- ers, bots, and other ill-minded actors whose only goal would be to carry out some political or business manipulation agenda so they could destroy some company or boost another that didn’t have what it takes.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
The theory of the long tail as popularized by Chris Anderson in his book of the same name is that our culture and economy are increasingly shifting away from a focus on a relatively small number of major hits (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare. 5
David Meerman Scott (The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
In 2019, however, there is nothing left from that: the revolution- ary advent of social media has now reached its full swing, and 100 percent of all deeds, thoughts, deals, and acts in our lives are public. Social media’s almightiness has brought about many things, but the main one is transparency. Total transparency everywhere and for everyone. As a result, social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history. Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
Putting thoughts into words is vastly different from putting truth into words. For words are not truth. As ardently as writers sort and select and polish their words, at the end of the day they are still words. They are not, in themselves, truth. However carefully we choose our words, no matter how eloquently we compile and conjoin and convey them, they remain just words, merely signposts that point to the truth, as Eckhart Tolle put it. Just as preachers, politicians, PR spin masters and the media can’t create truth by writing or speaking words they say are true, authors can't validate truth by putting it into print. And the rest of us can't know it by simply hearing or reading the words. We can only find our way to truth by following the signposts and ultimately believing. It all comes down to believing, to faith, for there is no proof this side of the big dirt nap.
Lionel Fisher (Celebrating Time Alone: Stories Of Splendid Solitude)
Human rights, dissidence, antiracism, S0S-this, S0S-that: these are soft, easy, post coitum historicum ideologies, 'after-the-orgy' ideologies for an easy-going generation which has known neither hard ideologies nor radical philosophies. The ideology of a generation which is neo-sentimental in its politics too, which has rediscovered altruism, conviviality, international charity and the individual bleeding heart. Emotional outpourings, solidarity, cosmopolitan emotiveness, multi-media pathos: all soft values harshly condemned by the Nietzschean, Marxo-Freudian age (but also the age of Rimbaud, Jarry and the Situationists). A new generation, that of the spoilt children of the crisis, whereas the preceding one was that of the accursed children of history. These romantic, worldly young people, imperious and sentimental, are refinding the poetic prose of the heart and, at the same time, the path of business. For they are the contemporaries of the new entrepreneurs and they are themselves wonderful media animals. Transcendental, P.R. idealism. With an eye for money, changing fashions, high-powered careers - all things scorned by the hard generations. A soft immorality, a low-grade sensuality. A soft ambition too: that of a generation which has already been successful in everything, which has everything going for it, which practises solidarity with ease, which no longer bears the stigmata of the curse of class. They are the European Yuppies.
Jean Baudrillard (Cool Memories)
Today, thanks to the social media revolution, clients actually own media and consequently a platform to express themselves.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
For a modern-day PR expert, it is absolutely essential to know social media platforms in detail.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
The invention approach required the endurance to evaluate and discard many options and ideas. So, as we were considering which path to take—build or buy—we took countless meetings with different companies in the digital media business. In addition to enabling us to understand our options for potential acquisition, it was a productive way for us to get up to speed quickly on different aspects of the digital media business, as the founders and leaders of these companies shared their experience and insights from working on a variety of product challenges. In parallel, we were writing some of our first PR/FAQs for digital media products, which we would review and discuss with Jeff. The two processes reinforced one another, and by the end of 2004, our thinking and vision had become clearer. As
Colin Bryar (Working Backwards: Insights, Stories, and Secrets from Inside Amazon)
You'll never make money from being on TV or being in the media where people are going to buy your product or service. You will be able to use those logos in order to get credibility for people to buy your products and services in the future.
Aariya Rafi
People nowadays do intentional and purposeful mistakes, so they can apologize later. Knowing they would have got what they wanted, from the mistake they intentional and purposefully made.
D.J. Kyos
It seems like news media strive on bad things, bad people or bad situation. They are always happy to report bad news. That will scare people. They like to install fear in people's live.
D.J. Kyos
Herbert Allen Jr. had convinced himself that appearances were important. Having calculated incorrectly around the first of the year that the press coverage would (as Ray Stark had put it) “blow over in two weeks,” Herbert and most of Columbia's boardroom directors (the majority who blindly aligned their interests behind Herbert's and Stark's; Resulting in facilitating their David Begelman debacle) eventually had seized upon a new and equally superficial appraisal of their dilemma: We have a PR problem. The solution? Obvious. Hire a public relations firm. Columbia Pictures already employed a capable public relations director, Jean Vagnini, whose work was considered excellent by objective observers outside the company, as well as many inside. The board of directors, however, had lost confidence in Vagnini's ability to handle the continuing media onslaught alone. They also suspected that Vagnini's loyalty, in the continuing animosity between Alan Hirschfield (Columbia's CEO), and the board, was to Hirschfield -- the lone voice of reason throughout the board's mishandling of Begeleman's check forgeries. Since she was young, relatively inexperienced, and female, she was a convenient target for a group of men who did not want to confront the true source of the "PR" problem—themselves and their own actions.
David McClintick (Indecent Exposure: A True Story of Hollywood and Wall Street (Collins Business Essentials))
The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing to the point where these enormous gambles are not only unnecessary, but insanely counterproductive.
Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
Inbound PR can help you build brand awareness, generate leads (customer or media), nurture them, close them as customers or publishers, and then delight them to retain them with even better services, stories, and strong relationships.
Iliyana Stareva (Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound)
Alibaba has a very good PR team, very capable. Our only secret is to always tell the truth. No matter wherever or whenever, say what you’re thinking. Don’t say things that the media loves to hear or deceive them in order to cater to them. Tell a lie now, and you’ll be forced to keep it going even as you forget parts of it. This will only cause lots of pain. People like honesty. Not many people, however, will tell the truth at any time. Do so and you’ll differ from others.
Suk Lee (Never Give Up: Jack Ma In His Own Words (In Their Own Words))
Optimize your online presence by Starlight PR social media press release. Get the chance to connect with your audience. Now, enhance your music career and engage your online visibility.
starlightpr1.com
Bad publicity you get it for free, but good publicity you have to pay for. it
D.J. Kyos
...they turned to the bloggers, who might be unfiltered and full of shit, but they were fast, prolific, and allowed you to triangulate the truth. Get your news from six or nine sources and you can usually tell the bullshit from reality.
Mira Grant (Feed (Newsflesh, #1))
Rick didn’t seem to have any problems taking orders from a woman ten years his junior, either, which can be an issue with guys trying to jump from the traditional news media to the blogging world. They don’t mean to bring their prejudices with them when they make the transition, but some things are harder to get rid of than an addiction to seeing your stories physically printed.
Mira Grant (Feed (Newsflesh, #1))
Everything is ‘just a story.’ Tragedy, comedy, end of the world, whatever, it’s just a story. What matters is making sure it’s heard.
Mira Grant (Feed (Newsflesh, #1))
Social Media is a way to do PR, while you are eating a pizza
Manuel Feldmann
At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales. Marketing, too many people forget, is not an end unto itself. It is simply getting customers. And by the transitive property, anything that gets customers is marketing.
Portfolio (Growth Hacker Marketing)
Putting thoughts into words is vastly different from putting truth into words. For words are not truth. As ardently as writers sort and select and polish their words, at the end of the day they are still words. They are not, in themselves, truth. However carefully we choose our words, no matter how eloquently we compile and conjoin and convey them, they remain just words, merely signposts that point to the truth, as Eckhart Tolle put it. Just as preachers, politicians, PR spin masters and the media can’t create truth by writing or speaking words they say are true, authors can't validate truth by putting it into print. And the rest of us can't know it by simply hearing or reading the words. We can only find our way to truth by following the signposts and ultimately believing. It all comes down to believing, to faith, for there is no proof this side of the big dirt nap.
Lionel Fisher (Celebrating Time Alone: Stories Of Splendid Solitude)
Reduce barriers to entry; use targeted media and platforms to bring your first users on board. STEP
Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
We can’t afford another disaster like the early ‘90’s screw-up at Waco. My investors wouldn’t be too pleased since it would end up being a PR disaster for us, and we can’t have that. Better to rid ourselves of those religious freaks slowly, nobody’ll notice the small churches and their old folks missing if we start with them first. David, you should also get the Health Administration to finally round up all of those old people in healthcare facilities who don’t contribute to our society and are nothing but eaters. Didn’t some moron in the opposition refer to it as ‘Death Panels’ a couple decades ago?” Collins caught the reference, laughed, and said, “Yeah, and the media buried her for saying it. Too bad I was too young to appreciate the supposed next savior of the Conservative moment being destroyed. Your grandfather did an excellent job,
Cliff Ball (Times of Trial: Christian End Times Thriller (The End Times Saga Book 3))
Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. We want red carpet and celebrities. Most dangerously we assume we need to get as many customers as possible in a very short window of time—and if it doesn’t work right away, we consider the whole thing a failure (which, of course, we cannot afford). Our delusion is that we should be Transformers and not The Blair Witch Project. Needless to say, this is preposterous. Yet you and I have been taught, unquestionably, to follow it for years. What’s wrong with it? Well, for starters: most movies fail. Despite the glamour and the history of movie marketing, even after investing
Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
It was only a matter of time before someone smart came along and said, “It doesn’t have to be this way. The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing to the point where these enormous gambles are not only unnecessary, but insanely counterproductive.” That person was the first growth hacker.
Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
There are many wire services where you can publish your news releases. Some of the recommendable ones are Business Wire, Marketwire, PR Newswire and PRWeb.
Ashley Schweigert (Social Media and Public Relations - Using Social Media to Enhance Public Relations Campaigns (social media, public relations))
there were 6.8 billion mobile subscriptions at the end of 2013—that's 96 cell phone subscriptions for every 100 people in the world, a greater percentage of people than have access to a toothbrush. So it's no surprise that, in order to reach the individuals who would be interested in their organizations, smart marketers everywhere have altered the way they think about marketing and PR.
David Meerman Scott (The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
SOCIAL MEDIA IS LIKE A PRIVATE JET IT WILL TAKE YOU EVERYWHERE YOU WANT TO BE.
Batya Maman
Mediji ne oblikuju stvarnost već sliku stvarnosti.
Aleksandar Ilić (PR)
To pursue its missing billions, BTA retained Trefor Williams’ private intelligence company Diligence, Portland, a PR consultancy founded by Tony Blair’s old media strategist Tim Allan, and a firm of the finest London lawyers, Hogan Lovells, where the flinty and brilliant partner Chris Hardman took up the case.
Tom Burgis
Government and politicians are concern about what we say about them on social media. Rather than being concern on the issues we on social media. They don’t care about our issues. They care about their image. How will that make them look. That is why they only attend to matters that will give them public stunt or good PRs. They don’t care about fixing the issues we are having.
D.J. Kyos
Not only did Americans tend to be skeptical of oil companies, but BP’s CEO, Tony Hayward, was a walking PR disaster—stating in the media that the spill involved a “relatively tiny” amount of oil in “a very big ocean”; arguing in another interview that no one wanted to see the hole plugged more than him because “I’d like my life back”; and generally living up to every stereotype of the arrogant, out-of-touch multinational executive.
Barack Obama (A Promised Land)
You, not your writing becomes the product - your looks, your wit, your quippy clapbacks and factional alignments with online beefs that no one in the real world gives a shit about.
R.F. Kuang (Yellowface)
When we spoke on the phone for my interview, she said the owner is retired, hates social media, and enjoys working his ranch, alone. I'm fairly certain I'm never going to see the guy. Pretty much guaranteed he isn't going to be over the moon at the prospect of dealing with a twenty-something-year-old hired to run the ranch PR, either. He's probably going to be allergic to cell phones and shooting me glares from his rocking chair on the porch at every opportunity.
Elliott Rose (Taming the Heart (Crimson Ridge, #3))
In PR, it's not about clip books. It's about reaching our buyers.
David Meerman Scott (The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
Who are my readers? How do I reach them? What are their motivations? What are the problems I can help them solve? How can I entertain them and inform them at the same time? What content will compel them to purchase what I have to offer? To be successful, you need to do the same thing.
David Meerman Scott (The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
The media are right now in the process of doing millions upon millions of dollars’ worth of free PR work for whoever is doing this. Such over-the-top, wall-to-wall coverage just sets the bar higher and higher each time for the nut jobs and terrorists to get everybody’s attention. “Which means bigger explosions, more bodies, and more atrocities. They should take their cue from the baseball media, which nipped fan stupidity in the bud when they wisely decided to stop showing people who run onto the field.” “So don’t tell people there’s terrorism? That’s your solution?” said Brooklyn. “How about at least not sensationalizing it so much?” Arturo said. “This is a bloodbath. Stop selling the frickin’ popcorn.
James Patterson (Alert (Michael Bennett #8))
Though media outlets are increasingly on the lookout for good stories, there are still challenges to getting exposure. Tens of thousands of companies are clamoring for media coverage. Jason Kincaid, a former reporter at TechCrunch, told us that he got pitched over 50 times each day. What gets a reporter’s attention? Milestones: raising money, launching a new product, breaking a usage barrier, a PR stunt, big partnership or a special industry report. Each of these events is interesting and noteworthy enough to potentially generate some coverage. Jason advises bundling smaller announcements together into one big announcement whenever possible. Breaking a useage barrier is great. Releasing a new version is noteworthy. But releasing a new version and breaking a usage barrier in the process is even more compelling.
Gabriel Weinberg (Traction: A Startup Guide to Getting Customers)
There’s no reason we can’t turn the main system clock back twenty-four hours until we can figure out what’s going on here.” “I understand precisely to where you are traveling,” Abidi said. “CEPOCS will return all parameters to the pre-trigger state. You are a computer hero.” Fulton snorted. “I don’t know about hero, Decker,” Tarkleton said, “But if this works, you can call me Tark.” Swell. Two minutes later we watched Mississippi, Alabama, and Tennessee sequence back to life on the display. Tarkleton wiped his forehead with a sleeve. Abidi was jubilant. Fulton dumped a BC powder onto his tongue and swallowed it dry. Beeman was too wired to stand still; he kept walking around peering at readouts. I watched him circle the room. All states were back online and I could restore the CEPOCS code to its original state. Some P.R. damage control lay ahead, but I had friends in the media—along with a few vulnerable non-friends. I’d gotten off easy. Lurking in the rear chambers of my mind, however, was a nagging buzz: CEPOCS was Decker Digital’s flagship project, and until I could find the hole and plug it, the system was vulnerable. After three trips around the room Beeman eased into his chair and hunched over the keyboard, his shoulders drawn in tight. Why was he still so worked up? He looked back and I caught his eye. I started toward him. “Hey, Harold.
Jerry Hatchett (Seven Unholy Days)
Sell your art, crafts, or any handcrafted item on etsy.com Develop a travel concierge service to help people when they miss their flights Offer online tutoring services in your field of expertise Host a networking event (charge a low ticket price and get sponsors to provide food) Create and sell a visitors’ guide to your town or city, or build a web resource for tourists, supported by advertisers Create an online (or offline) course in some quirky subject you happen to know a lot about Publish a blog with a new lesson on a specific topic every day Start a podcast and sell sponsorship Visit yard sales or thrift shops and buy items to resell Offer a simple freelance service—anything from fact-checking to tech support or something else entirely Become a home, office, or life organizer Manage P.R. or social media accounts for small businesses Buy and sell used textbooks to college students Sell your musings on business, art, or culture as a freelance writer Start a membership website, where people pay a monthly or annual fee to access useful information about a specific topic Write and publish a book (if I can do it, you can too!)
Chris Guillebeau (Side Hustle: From Idea to Income in 27 Days)
p until ten years ago, freedom of speech was primarily in the realm of the professional journalists; but today, with well over three billion users of various social media, freedom of speech has grown into entirely different dimensions.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
At the end of the day, the age of total transparency generated by the social media is only going to make our industry “cleaner,” and our role will be reduced to conveying our clients’ messages to their own clients in the most creative way possible. Hence my notion of the PR agencies as something like editorial teams.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
So when I am about to give a speech, I resort to the hand-brain connection. I jot down notes on my notepad, half a page, and when they go through my hand and pen, there seems to be a better link to the memory. Once I do my notes, I don’t even need to look at the paper anymore; I just know the sequence of my arguments.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
The PR environment has been changing like a taximeter on a high-speed highway, and I could hardly fix the price—not the finan- cial one, but the creative and the communications one. It had been changing literally every week, day, and hour.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
The freedom of speech is the mother of all those freedoms in the modern democracy. This freedom has completely conquered the new communication technologies. It has also, to a great extent, influenced the dynamic development of this marvelous and ever less predictable industry still known by the name of “public relаtions” (though probably not for long).
Maxim Behar
Close to four billion human beings plugged into social media might be difficult to absorb, but its implications for everything, PR included, are way more profound than the impressive number itself.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
Yet, at the end of the day, if TV cameras are brought under control, and the traditional media and even online media are under excessive pressure, social media cannot be controlled. This is where the true leaders of speech and communication emerge nowadays.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
PR, public relations quotes, public relations, social media, social media marketing, social media quotes, marketing quotes, business quotes,business management training
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
The big issue with newspapers is not with the smell, the touch, the feel, or any other sensations—or the lack thereof. If one has a news- paper fetish, they can easily keep several newspaper issues on their nightstand, or when the press finally truly goes extinct, they can have it here just for themselves so that they can smell it, touch it, and feel it as much as they like. The big issue with newspapers is that there is no one to fund them anymore. Nobody can support them and bear the costs in the new environment of public communications revolutionized by online media and even further by social media.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
A taxi driver with a secondhand laptop sitting in an old garage could actually become a lot more well known and tell a lot more truths than a journalist on TV.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
Inbound PR is not just about using the media, it's about you doing your own PR with your own content on your own channels. The motto here is: have them find you rather than you chase them.
Iliyana Stareva (Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound)
Be sure to integrate PR and marketing methods with your media outreach and social media strategies.
Germany Kent
Paff PR is an award-winning public relations, content studio and digital media agency with experts in San Francisco, New York, and Austin. Our capabilities include media relations, narrative building and content creation across the enterprise and consumer technology space. Our staff has unmatched success and experience in technologies such as cloud, enterprise, social, gaming and wearable technology. The agency was launched as the PR industry enters a renaissance, press releases are no longer the way to reach reporters.
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The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, published by the MIT Press, present findings from current research on how young people learn, play, socialize, and participate in civic life. The Reports result from research projects funded by the MacArthur Foundation as part of its $50 million initiative in digital media and learning. They are published openly online (as well as in pr
Cathy N. Davidson (The Future of Learning Institutions in a Digital Age)
5. Join ProfNet, which is a service that journalists use to find experts to quote for articles. Getting PR is simple if you stop shouting and start listening. Use steps 1, 3, and 4 to demonstrate credibility and online research to respond to journalist queries. Done properly, this will get you featured in media ranging from small local publications to the New York Times and ABC News.
Timothy Ferriss (The 4-Hour Workweek)
The freedom of speech is the mother of all those freedoms in the modern democracy. This freedom has completely conquered the new communication technologies.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
In 2019 the revolution¬ary advent of social media has now reached its full swing, and 100 percent of all deeds, thoughts, deals, and acts in our lives are public.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
Public Relations? Three billion people who are on social media are dealing with “relations,” and everything has become “public”.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
Social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
First of all, the word “newspaper” doesn’t really exist anymore, because the first part, “news,” is gone from it. What’s left is only “paper.
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
Remember, an op-ed is you saying stuff about you. The goal of PR, the brass ring, is to get “earned media,” to get a reporter to say the right thing about you. That way, people actually believe it.
Phil Elwood (All the Worst Humans: How I Made News for Dictators, Tycoons, and Politicians)
Neither was Amber an “everywoman.” She was a Hollywood celebrity with money, an armored truck and driver, a revolving door of lawyers, PR wizards, and media connections at the ready. Her existence was totally alien from the day-to-day lives of most domestic-violence victims. This doesn’t mean she couldn’t also be a victim of abuse—but she wasn’t a stand-in for other survivors. Society tends to use celebrities as vessels to carry every social examination, every social problem, every social ill. But celebrities aren’t the norm they aren’t representative of anything except celebrity. Amber said time and time again that she chose to speak up about Johnny’s abuse for those who don’t have a voice. But Amber hadn’t assumed a central role in the #MeToo movement on her own; she was aided and encouraged by powerful institutions like the ACLU and the Washington Post, which viewed her as an apt representative for the latest cause célèbre, betraying their own detachment from everyday victims. Throughout the trial and its aftermath, many sectors of the media held the line on this narrative, trumpeting Amber as a martyr for the movement and selling her experience as exemplary and relatable. In their analyses of the trial as a systemic failure and “the death of #MeToo,” they failed to see their own complicity in constructing a myopic, unrelatable notion of social justice.
Kelly Loudenberg (Hollywood Vampires: Johnny Depp, Amber Heard, and the Celebrity Exploitation Machine)
During media training, PR operatives learn that every story has three parts: a villain, a victim, and a vindicator. In this story, Mary was the victim, and when he murdered the drunk, George became the villain. In the PR business, we try to convert a villain into a vindicator or a victim as fast as possible.
Phil Elwood (All the Worst Humans: How I Made News for Dictators, Tycoons, and Politicians)
Curtis's critique has a point, but it misses important dimensions of what is happening on the net. Contrary to Curtis's account of blogging, blogs can generate new discourse networks that have no correlate in the social field outside cyberspace. As Old Media increasingly becomes subsumed into PR and the consumer report replaces the critical essay, some zones of cyberspace offer resistance to a 'critical compression' that is elsewhere depressingly pervasive. Nevertheless, the interpassive simulation of participation in postmodern media, the network narcissism of MySpace and Facebook, has, in the main, generated content that is repetitive, parasitic and conformist. In a seeming irony, the media class's refusal to be paternalistic has not produced a bottom-up culture of breathtaking diversity, but one that is increasingly infantilized. By contrast, it is paternalistic cultures that treat audiences as adults, assuming that they can cope with cultural products that are complex and intellectually demanding.
Mark Fisher (Capitalist Realism: Is There No Alternative?)
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