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In April 2017, a confidential document is leaked that reveals Facebook is offering advertisers the opportunity to target thirteen-to-seventeen-year-olds across its platforms, including Instagram, during moments of psychological vulnerability when they feel “worthless,” “insecure,” “stressed,” “defeated,” “anxious,” “stupid,” “useless,” and “like a failure.” Or to target them when they’re worried about their bodies and thinking of losing weight. Basically, when a teen is in a fragile emotional state. Facebook’s advertising team had made this presentation for an Australian client that explains that Instagram and Facebook monitor teenagers’ posts, photos, interactions, conversations with friends, visual communications, and internet activity on and off Facebook’s platforms and use this data to target young people when they’re vulnerable. In addition to the moments of vulnerability listed, Facebook finds moments when teenagers are concerned with “body confidence” and “working out & losing weight.
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Sarah Wynn-Williams (Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism)