Page Design For Quotes

What seemed at first like an act of incandescent self-destruction turned out to be the onramp to a bleak treadmill, one that felt designed to eradicate my personality and identity. It didn’t end my self-recrimination and misery. Instead, it illustrated just how good I’d had it living on the street.

Take care of your costume and your confidence will take care of itself.

The new architecture and urban design of segregation could be called Calvinist: they reflect a desire to live in a world of predestination rather than chance, to strip the world of its wide-open possibilities and replace them with freedom of choice in the marketplace.

When people design web pages, they often cater to the taste of the Google search algorithm rather than to the taste of any human being.

Every page should explode, either because of its staggering absurdity, the enthusiasm of its principles, or its typography.

With right fashion, every female would be a flame.

Fashion doesn't make you perfect, but it makes you pretty.

In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote, they sit like stale bread and mutton on the page. In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.

It's time to shop high heels if your fiance kisses you on the forehead.

A good designer finds an elegant way to put everything you need on a page. A great designer convinces you half that shit is unnecessary.

In great cities, spaces as well as places are designed and built: walking, witnessing, being in public, are as much part of the design and purpose as is being inside to eat, sleep, make shoes or love or music. The word citizen has to do with cities, and the ideal city is organized around citizenship -- around participation in public life.

Any girl with a grin never looks grim.

In a multi-tasking world where pure focus is harder and harder to come by, paper’s seclusion from the Web is an emerging strength. There’s nothing like holding a sheaf of beautifully designed pages in your hands. The whole world slows down, and your mind with it.

US government button specifications run to twenty-two pages. This fact on its own yields a sense of what it is like to design garments for the Army.

The harder you scrutinize randomness," Faraday declared, "the more coincidence seems like a design.

Readers usually ignore the typographic interface, gliding comfortably along literacy’s habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place, or product.

Dresses don't look beautiful on hangers.

I'm trained as an architect; writing is like architecture. In buildings, there are design motifs that occur again and again, that repeat -- patterns, curves. These motifs help us feel comfortable in a physical space. And the same works in writing, I've found. For me, the way words, punctuation and paragraphs fall on the page is important as well -- the graphic design of the language. That was why the words and thoughts of Estha and Rahel, the twins, were so playful on the page ... I was being creative with their design. Words were broken apart, and then sometimes fused together. "Later" became "Lay. Ter." "An owl" became "A Nowl." "Sour metal smell" became "sourmetal smell." Repetition I love, and used because it made me feel safe. Repeated words and phrases have a rocking feeling, like a lullaby. They help take away the shock of the plot -- death, lives destroyed or the horror of the settings -- a crazy, chaotic, emotional house, the sinister movie theater.

You cannot choose your face but you can choose your dress.

As the British Empire fell, the Afrikaner rose up to claim South Africa as his rightful inheritance. To maintain power in the face of the country’s rising and restless black majority, the government realized they needed a newer and more robust set of tools. They set up a formal commission to go out and study institutionalized racism all over the world. They went to Australia. They went to the Netherlands. They went to America. They saw what worked, what didn’t. Then they came back and published a report, and the government used that knowledge to build the most advanced system of racial oppression known to man. Apartheid was a police state, a system of surveillance and laws designed to keep black people under total control. A full compendium of those laws would run more than three thousand pages and weigh approximately ten pounds, but the general thrust of it should be easy enough for any American to understand. In America you had the forced removal of the native onto reservations coupled with slavery followed by segregation. Imagine all three of those things happening to the same group of people at the same time. That was apartheid.

The faster we surf across the surface of the Web—the more links we click and pages we view—the more opportunities Google gains to collect information about us and to feed us advertisements. Its advertising system, moreover, is explicitly designed to figure out which messages are most likely to grab our attention and then to place those messages in our field of view. Every click we make on the Web marks a break in our concentration, a bottom-up disruption of our attention—and it’s in Google’s economic interest to make sure we click as often as possible.

Dresses won't worn out in the wardrobe, but that is not what dresses are designed for.

The quarrels of popes and kings, with wars and pestilences, in every page; the men so good for nothing and hardly any women at all – it is very tiresome. Jane Austen

Thinking of emoji as gestures helps put things into perspective if we're tempted to start thinking, "If words were good enough for Shakespeare, why aren't they good enough for us?" We can pause and realize that plain words weren't actually good enough for Shakespeare. A lot of what Shakespeare wrote was plays, designed not to be read on a page, but to be performed by people. How many of us have struggled through reading Shakespeare as a disembodied script in school, only to see him come to life in a well-acted production?

A method of schooling founded by the Italian educator Maria Montessori that emphasizes collaborative, explorative learning, and whose alumni include Google’s founders, Sergey Brin and Larry Page; Wikipedia founder Jimmy Wales; video-game designer Will Wright; Amazon’s founder, Jeff Bezos; chef Julia Child; and rap impresario Sean Combs.

Almost as an article of faith, some individuals believe that conspiracies are either kooky fantasies or unimportant aberrations. To be sure, wacko conspiracy theories do exist. There are people who believe that the United States has been invaded by a secret United Nations army equipped with black helicopters, or that the country is secretly controlled by Jews or gays or feminists or black nationalists or communists or extraterrestrial aliens. But it does not logically follow that all conspiracies are imaginary. Conspiracy is a legitimate concept in law: the collusion of two or more people pursuing illegal means to effect some illegal or immoral end. People go to jail for committing conspiratorial acts. Conspiracies are a matter of public record, and some are of real political significance. The Watergate break-in was a conspiracy, as was the Watergate cover-up, which led to Nixon’s downfall. Iran-contra was a conspiracy of immense scope, much of it still uncovered. The savings and loan scandal was described by the Justice Department as “a thousand conspiracies of fraud, theft, and bribery,” the greatest financial crime in history. Often the term “conspiracy” is applied dismissively whenever one suggests that people who occupy positions of political and economic power are consciously dedicated to advancing their elite interests. Even when they openly profess their designs, there are those who deny that intent is involved. In 1994, the officers of the Federal Reserve announced they would pursue monetary policies designed to maintain a high level of unemployment in order to safeguard against “overheating” the economy. Like any creditor class, they preferred a deflationary course. When an acquaintance of mine mentioned this to friends, he was greeted skeptically, “Do you think the Fed bankers are deliberately trying to keep people unemployed?” In fact, not only did he think it, it was announced on the financial pages of the press. Still, his friends assumed he was imagining a conspiracy because he ascribed self-interested collusion to powerful people. At a World Affairs Council meeting in San Francisco, I remarked to a participant that U.S. leaders were pushing hard for the reinstatement of capitalism in the former communist countries. He said, “Do you really think they carry it to that level of conscious intent?” I pointed out it was not a conjecture on my part. They have repeatedly announced their commitment to seeing that “free-market reforms” are introduced in Eastern Europe. Their economic aid is channeled almost exclusively into the private sector. The same policy holds for the monies intended for other countries. Thus, as of the end of 1995, “more than $4.5 million U.S. aid to Haiti has been put on hold because the Aristide government has failed to make progress on a program to privatize state-owned companies” (New York Times 11/25/95). Those who suffer from conspiracy phobia are fond of saying: “Do you actually think there’s a group of people sitting around in a room plotting things?” For some reason that image is assumed to be so patently absurd as to invite only disclaimers. But where else would people of power get together – on park benches or carousels? Indeed, they meet in rooms: corporate boardrooms, Pentagon command rooms, at the Bohemian Grove, in the choice dining rooms at the best restaurants, resorts, hotels, and estates, in the many conference rooms at the White House, the NSA, the CIA, or wherever. And, yes, they consciously plot – though they call it “planning” and “strategizing” – and they do so in great secrecy, often resisting all efforts at public disclosure. No one confabulates and plans more than political and corporate elites and their hired specialists. To make the world safe for those who own it, politically active elements of the owning class have created a national security state that expends billions of dollars and enlists the efforts of vast numbers of people.

The success of every websites now depends on search engine optimisation and digital marketing strategy. If you are on first page of all major search engines then you are ahead among your competitors in terms of online sales.

The recipe for becoming a good novelist, for example is easy to give but to carry it out presupposes qualities one is accustomed to overlook when one says 'I do not have enough talent'. One has only to make a hundred or so sketches for novels, none longer than two pages but of such distinctness that every word in them is necessary; one should write down anecdotes each day until one has learned how to give them the most pregnant and effective form; one should be tireless in collecting and describing human types and characters; one should above all relate things to others and listen to others relate, keeping one's eyes and ears open for the effect produced on those present, one should travel like a landscape painter or costume designer; one should excerpt for oneself out of the individual sciences everything that will produce an artistic effect when it is well described, one should, finally, reflect on the motives of human actions, disdain no signpost to instruction about them and be a collector of these things by day and night. One should continue in this many-sided exercise some ten years: what is then created in the work­shop, however, will be fit to go out into the world. - What, however, do most people do? They begin, not with the parts, but with the whole. Per­haps they chance to strike a right note, excite attention and from then on strike worse and worse notes, for good, natural reasons.

Some people won't dog-ear the pages. Others won't place the book facedown, pages splayed. Some won't dare make a mark in the margin. Get over it. Books exist to impart their worlds to you, not to be beautiful objects to save for some other day. We implore you to fold, crack, and scribble on your books whenever the desire takes you. Underline the good bits, exclaim "YES!" and "NO!" in the margins. Invite others to inscribe and date the frontispiece. Draw pictures, jot down phone numbers and Web addresses, make journal entries, draft letters to friends or world leaders. Scribble down ideas for a novel of your own, sketch bridges you want to build, dresses you want to design. Stick postcards and pressed flowers between the pages. When next you open the book, you'll be able to find the bits that made you think, laugh, and cry the first time around. And you'll remember that you picked up that coffee stain in the cafe where you also picked up that handsome waiter. Favorite books should be naked, faded, torn, their pages spilling out. Love them like a friend, or at least a favorite toy. Let them wrinkle and age along with you.

His office was a spider’s lair of silver thread and tempting promises, a page out of Power Architecture Magazine. The dean copied the design from President Lyndon Johnson’s old senate office. The room narrowed toward his desk, an architectural device that channeled all eyes toward the dean, and his chair was slightly elevated, forcing visitors to look up. The two visitors’ chairs were both lowered and oversized, making each guest feel like a child, swimming in too much chair. His architect had assured him it was a subliminal masterpiece.

Books say: she did this because. Life says: she did this. Books are where things are explained to you; life is where things aren't. I'm not surprised some people prefer books.' A story reflects life but also redeems it: assembled on the page, even unpredictable events can be plotted, their random scatter made part of a meaningful design.

Yes, I am fond of history.’ ‘I wish I were too. I read it a little as a duty, but it tells me nothing that does not either vex or weary me. The quarrels of popes and kings, with wars or pestilences, in every page; the men all so good for nothing, and hardly any women at all – it is very tiresome: and yet I often think it odd that it should be so dull, for a great deal of it must be invention. The speeches that are put into the heroes’ mouths, their thoughts and designs – the chief of all this must be invention, and invention is what delights me in other books.

The major goal of the Cold War mind control programs was to create dissociative symptoms and disorders, including full multiple personality disorder. The Manchurian Candidate is fact, not fiction, and was created by the CIA in the 1950’s under BLUEBIRD and ARTICHOKE mind control programs. Experiments with LSD, sensory deprivation, electro-convulsive treatment, brain electrode implants and hypnosis were designed to create amnesia, depersonalization, changes in identity and altered states of consciousness. (p. iii) “Denial of the reality of multiple personality by these doctors [See page 114 for names] in the mind control network, who are also on the FMSF [False Memory Syndrome Foundation] Scientific and Professional Advisory Board, could be disinformation. The disinformation could be amplified by attacks on specialists in multiple personality as CIA conspiracy lunatics” (P.10) “If clinical multiple personality is buried and forgotten, then the Manchurian Candidate Programs will be safe from public scrutiny. (p.141)

Sure it was an odd coincidence for Gage Burton to be in possession of a fly she’d designed and given to her abductor, and for that fly to be tucked in between the pages of a news story that referenced Sebastian. But coincidences happened.

Reading was only part of the thrill that a book represented. I got a dizzy pleasure from the weight and feel of a new book in my hand, a sensual delight from the smell and crispness of the pages. I loved the smoothness and bright colors of their jackets. For me, a stacked, unread pyramid of books was one of the sexiest architectural designs there was, because what I loved most about books was their promise, the anticipation of what lay between the covers, waiting to be found.

I write for you, for me, for the 70% of us who make up the fabric of society: ordinary people with extraordinary lives, who play the roles of parents, siblings, children, neighbors and friends. We are those who work and study with tenacity, those who with effort and dedication bring sustenance to our homes, my novels and stories of horror, suspense and mystery are designed for the emerging generations, for those readers who seek freshness in literature and who feel distant from traditional literature, with its labyrinth of ostentatious and complex words that often alienate the average citizen..., I write for the marginalized, for those who have felt that literature does not offer them a mirror in which to reflect themselves, for those who seek in the pages a refuge or an acknowledgement of their existence, I write for the free and critical spirits, for the innate rebels who question the structures and narratives of our civilization, I write for the dreamers who imagine a world beyond the reach of politics and corporations, for those who resist being molded by the great machines of entertainment that seek to numb our minds and wills; It is my voice, through writing, that seeks to resonate with yours, inviting you on a literary journey where together we explore the confines of our reality and the abysses of our imagination.

An under-window HVAC unit could be opened up, and nine times out of ten there was a plastic pocket expressly designed to hold paperwork, often an instruction manual or a warranty card, among which an enterprising person could conceal dozens of pages.

The three of us exchanged glances but said nothing. After all, what was there to say? The truth was that hookers did take credit cards—or at least ours did! In fact, hookers were so much a part of the Stratton subculture that we classified them like publicly traded stocks: Blue Chips were considered the top-of-the-line hooker, zee crème de la crème. They were usually struggling young models or exceptionally beautiful college girls in desperate need of tuition or designer clothing, and for a few thousand dollars they would do almost anything imaginable, either to you or to each other. Next came the NASDAQs, who were one step down from the Blue Chips. They were priced between three and five hundred dollars and made you wear a condom unless you gave them a hefty tip, which I always did. Then came the Pink Sheet hookers, who were the lowest form of all, usually a streetwalker or the sort of low-class hooker who showed up in response to a desperate late-night phone call to a number in Screw magazine or the yellow pages. They usually cost a hundred dollars or less, and if you didn’t wear a condom, you’d get a penicillin shot the next day and then pray that your dick didn’t fall off. Anyway, the Blue Chips took credit cards, so what was wrong with writing them off on your taxes? After all, the IRS knew about this sort of stuff, didn’t they? In fact, back in the good old days, when getting blasted over lunch was considered normal corporate behavior, the IRS referred to these types of expenses as three-martini lunches! They even had an accounting term for it: It was called T and E, which stood for Travel and Entertainment. All I’d done was taken the small liberty of moving things to their logical conclusion, changing T and E to T and A: Tits and Ass!

The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account.

Most sites need to prevent breadth — many many pages that are organized cohesively. A site that presents a single webpage is unlikely to present sufficient depth of content to justify extensive SEO.” The SCO trick is to draw traffic with desirable content, and to ’seduce’ the traffic into portions of the site that may not directly have anything to do with the content — this is the ultimate goal of the SEO campaign.

Christmas is the marriage of chaos and design. The real sound of life, for once, can burst out because a formal place has been set for it. At the moment when things have gotten sufficiently loose, the secret selves that these familiar persons hold inside them shake the room...An undercurrent of clowning and jostling is part of the process by which we succeed finally in making our necessary noise: despite the difficulty of getting the words right, of getting the singers on the same page, of keeping the ritual from falling apart into the anarchy of separate impulses. From such clatter--extended and punctuated by whatever instrument is handy, a triangle a tambourine, a Chinese gone--beauty is born.

The right of the Gabbitas and Kogan Page to be identified as the authors of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. British Library Cataloguing in Publication Data A CIP record for this book is available from the British Library ISBN       978 0 7494 6747 0

For good or for bad, we define ourselves in many ways by the gadgets we use and the clothes we wear. We don't want to surround ourselves with cheap products. Nobody really aspires to that. We also don't want to pay for a diamond-encrusted ereader. We don't need bling; we just need to feel like the design speaks to us.

She turned back to the spot where Kamala had been, and where the bow she'd held still was. Andrea walked over to it and picked it up. She ran her hands over it gently, feeling the intricate designs carved into it, the elegance of the metal guard. Andrea held it out before her and pulled the string back. It came easily, though with all the tensions of a thousand taut muscles. She relaxed the string and looked at the bow with a sad familiarity, as she uttered one word. “Sister.

Irish bank, and of one or two other equally laudable enterprises. If I were to plead anything in mitigation of the preposterous fancy that a bad design will sometimes claim to be a good and an expressly religious design, it would be the curious coincidence that it has been brought to its climax in these pages, in the days of the public examination

Newcomers to manuscripts sometimes ask what such books tell us about the societies that created them. At one level, these Gospel Books describe nothing, for they are not local chronicles but standard Latin translations of religious texts from far away. At the same time, this is itself extraordinarily revealing about Ireland. No one knows how literacy and Christianity had first reached the islands of Ireland, possibly through North Africa. This was clearly no primitive backwater but a civilization which could now read Latin, although never occupied by the Romans, and which was somehow familiar with the texts and artistic designs which have unambiguous parallels in the Coptic and Greek churches, such as carpet pages and Canon tables. Although the Book of Kells itself is as uniquely Irish as anything imaginable, it is a Mediterranean text and the pigments used in making it include orpiment, a yellow made from arsenic sulphide, exported from Italy, where it is found in volcanoes. There are clearly lines of trade and communication unknown to us.

Whatever your storybook carries within its pages, own it with love, courage and compassion. Remember that you can change your story at any time- nothing is fixed and we all have free will. We should not seek to love someone else’s journey more than we love our own; the swords of comparison are sharp and cutting to our soul and innermost values. We are all designed unique with our own original paths to walk through; we lose momentum and our natural impulses for creativity and progression when we focus our energy on other people.

An old fashioned outfit is not a costume, it's a comedy.

A website should be designed such that a visitor should go the cart with confidence and not to your contact page with confusion.

The out-dated imagery of sitting over a dusty typewriter staring at blank pages for years is a fallacy and probably designed to keep you from living up to your fullest potential.

The leaves of her stone book have written on their pages, not merely the records of death, but likewise of pain.

Mastery of models improves your ability to reason, explain, design, communicate, act, predict, and explore.

Lawrence Page, Sergey Brin, Rajeev Motwani, and Terry Winograd: “The PageRank Citation Ranking: Bringing Order to the Web,” Stanford InfoLab Technical Report 422, 1999.

There was no way that these guys were going to let a bleeding, barefoot woman simply wander off alone into the streets. Two of them were already running toward her with hands reaching out in a manner that, in normal circumstances, would have seemed just plain ungentlemanly. What would have been designated, in a Western office, as a hostile environment was soon in full swing as numerous rough strong hands were all over her, easing her to a comfortable perch on a chair that was produced as if by magic, feeling through her hair to find bumps and lacerations. Three different first aid kits were broken open at her feet; older and wiser men began to lodge objections at the profligate use of supplies, darkly suggesting that it was all because she was a pretty girl. A particularly dashing young man skidded up to her on his knees (he was wearing hard-shell knee pads) and, in an attitude recalling the prince on the final page of Cinderella, fit a pair of used flip-flops onto her feet.

But other things have gotten clearer, and each time I’ve sat down with the pad it feels like I’m honing something, I’m paring something down, I’m that car commercial where the guy stands in front of a block of clay and carves out a new design. And it was the idea of talking to you, that the flames would engulf these pages and the words would roll into the smoke and float through the veil and you would be there for it, that helped me figure out a way to get this all out. Down on paper. Thank you. I love you. I’m sorry. Thank you. I love you. I’m sorry. For the things that still need to be written out.

One-Page Strategic Plan (OPSP): If you want everyone on the same page, then you need this page first. The OPSP is our best-known and most widely used tool. It’s designed to drive alignment, accountability, and focus.

I found that this was a desert region so obscure that the designers of atlases typically stitch page bindings directly over that very latitude and longitude, obliterating the map’s topography as surely as any sandstorm.

Most of the successful innovators and entrepreneurs in this book had one thing in common: they were product people. They cared about, and deeply understood, the engineering and design. They were not primarily marketers or salesmen or financial types; when such folks took over companies, it was often to the detriment of sustained innovation. “When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off,” Jobs said. Larry Page felt the same: “The best leaders are those with the deepest understanding of the engineering and product design.”34 Another lesson of the digital age is as old as Aristotle: “Man is a social animal.” What else could explain CB and ham radios or their successors, such as WhatsApp and Twitter? Almost every digital tool, whether designed for it or not, was commandeered by humans for a social purpose: to create communities, facilitate communication, collaborate on projects, and enable social networking. Even the personal computer, which was originally embraced as a tool for individual creativity, inevitably led to the rise of modems, online services, and eventually Facebook, Flickr, and Foursquare. Machines, by contrast, are not social animals. They don’t join Facebook of their own volition nor seek companionship for its own sake. When Alan Turing asserted that machines would someday behave like humans, his critics countered that they would never be able to show affection or crave intimacy. To indulge Turing, perhaps we could program a machine to feign affection and pretend to seek intimacy, just as humans sometimes do. But Turing, more than almost anyone, would probably know the difference. According to the second part of Aristotle’s quote, the nonsocial nature of computers suggests that they are “either a beast or a god.” Actually, they are neither. Despite all of the proclamations of artificial intelligence engineers and Internet sociologists, digital tools have no personalities, intentions, or desires. They are what we make of them.

As we will see from these pages man is mostly innocent, really potentially good, even naturally noble; and as we will stress, society is responsible, largely, for shaping people, for giving them opportunities for unfolding more freely and more unafraid. But this unfolding is confused and complicated by man’s basic animal fears: by his deep and indelible anxieties about his own impotence and death, and his fear of being overwhelmed and sucked up into the world and into others. All this gives his life a quality of drivenness, of underlying desperation, an obsession with the meaning of it and with his own significance as a creature. And this is what drives him to try to make his mark on the world, to try to twist it and turn it to his own designs, to bury over the rumbling anxieties; and this usually means that he tries to twist and turn others, make his mark on them, use them to justify his own problematic life. As Rank put it so bluntly: Man creates “out of freedom a prison.” This means everyman, in any society, from the most “primitive” to the most “civilized,” no matter what the child training programs or economic system.

Forty minutes later, I leaned back in my chair, and looked at the thousand or so pages of manuscript towering on my desk. It hit me. Holy cow. This author had total control over this book. Total. And it was one of seven. One. Of. Seven.

I do not think the African, Caribbean, and Blacks have studied to any degree and depth and seriousness the rise of modern Japan. Went into a war and loss. They sustained two atomic bombs. Had their country occupied. Now the people who defeated them are now begging them for commercial space. What did they do, that we have forgotten how to do? They did some serious astute planning. Not loud mouthing, not boasting. They did not get on the radio or any platform or call them any names, but they did what they had to do. If we are carrying out a well designed plan for liberation any literate person can contribute and share leadership. So if the leader dies while you are on page 13 move to page 14 and continue the struggle. Bury the man, continue the plan. I think any person who calls them self a leader, preacher, policy maker of any kind, should ask and answer the question in his own lifetime... How will my people stay on this earth? How will they be educated? How will they be schooled, and how will they be housed and how will they be defended. The answers to these questions will create the concept of enduring nationhood, because it creates the concept of enduring responsibility.

I am a lifelong lover of form–content interplay, and this book is no exception. As with several of my previous books, I have had the chance to typeset it down to the finest level of detail, and my quest for visual elegance on each page has had countless repercussions on how I phrase my ideas. To some this may sound like the tail wagging the dog, but I think that attention to form improves anyone’s writing. I hope that reading this book not only is stimulating intellectually but also is a pleasant visual experience.

One afternoon in the fall of 2015, while I was writing this book, I was driving in my car and listening to SiriusXM Radio. On the folk music station the Coffee House, a song came on with a verse that directly spoke to me—so much so that I pulled off the road as soon as I could and wrote down the lyrics and the singer’s name. The song was called “The Eye,” and it’s written by the country-folk singer Brandi Carlile and her bandmate Tim Hanseroth and sung by Carlile. I wish it could play every time you open these pages, like a Hallmark birthday card, because it’s become the theme song of this book. The main refrain is: I wrapped your love around me like a chain But I never was afraid that it would die You can dance in a hurricane But only if you’re standing in the eye. I hope that it is clear by now that every day going forward we’re going to be asked to dance in a hurricane, set off by the accelerations in the Market, Mother Nature, and Moore’s law. Some politicians propose to build a wall against this hurricane. That is a fool’s errand. There is only one way to thrive now, and it’s by finding and creating your own eye. The eye of a hurricane moves, along with the storm. It draws energy from it, while creating a sanctuary of stability inside it. It is both dynamic and stable—and so must we be. We can’t escape these accelerations. We have to dive into them, take advantage of their energy and flows where possible, move with them, use them to learn faster, design smarter, and collaborate deeper—all so we can build our own eyes to anchor and propel ourselves and our families confidently forward.

My laboratory is a place where I write. I have become proficient at producing a rare species of prose capable of distilling ten years of work by five people into six published pages, written in a language that very few people can read and that no one ever speaks. This writing relates the details of my work with the precision of a laser scalpel, but its streamlined beauty is a type of artifice, a size-zero mannequin designed to showcase the glory of a dress that would be much less perfect on any real person. My papers do not display the footnotes that they have earned, the table of data that required painstaking months to redo when a graduate student quit, sneering on her way out that she didn’t want a life like mine. The paragraph that took five hours to write while riding on a plane, stunned with grief, flying to a funeral that I couldn’t believe was happening. The early draft that my toddler covered in crayon and applesauce while it was still warm from the printer. Although my publications contain meticulous details of the plants that did grow, the runs that went smoothly, and the data that materialized, they perpetrate a disrespectful amnesia against the entire gardens that rotted in fungus and dismay, the electrical signals that refused to stabilize, and the printer ink cartridges that we secured late at night through nefarious means. I

whenever you feel afraid, just remember. Courage is the root of change and change is what we're chemically designed to do. So when you wake up tomorrow, make this pledge. No more holding yourself back. No more subscribing to others' opinions of what you can and cannot achieve. And no more allowing anyone to pigeonhole you into useless categories of sex, race, economic status, and religion. Do not allow your talents to lie dormant, ladies. Design your own future. When you go home today, ask yourself what you will change. And then get started."_Page.360


They ask how the universe is arranged, philosophers, mathematicians, and they draw pretty pictures, impossibilities on the page. They save phenomena by telling one ugly lie after another, epicycles upon epicycles, and the fools care not. It is not enough, I tell you, to ask how the cosmos is designed. We must ask why.

Billy tried to imagine the birth of Cyril's wife's baby. It would happen in grim lights violently. A dripping thing trying to clutch to its hole. Dredged up and beaten. Blood and drool and womb mud. How cute, this neon shrieker made to plunge upward, odd-headed blob, this marginal electric glow-thing. Dressed and powdered now. Engineered to abstract design. Cling, suck and cry. Follow with the eye. Gloom and drought of unprotected sleep. Had there been a light in her belly, dim briny light in that pillowing womb, dusk enough to light a page, bacterial smear of light, an amniotic gleam that I could taste, old, deep, wet and warm? Return, return to negative unity.

I write for you, for me, for the 70% of us who make up the fabric of society: ordinary people with extraordinary lives, who play the roles of parents, siblings, children, neighbours and friends. We are those who work and study with tenacity, those who with effort and dedication bring sustenance to our homes, my novels and stories of horror, suspense and mystery are designed for the emerging generations, for those readers who seek freshness in literature and who feel distanced from traditional literature, with its labyrinth of ostentatious and complex words that often alienate the average citizen..., I write for the marginalised, for those who have felt that literature does not offer them a mirror in which to reflect themselves, for those who seek in the pages a refuge or an acknowledgement of their existence, I write for the free and critical spirits, for the innate rebels who question the structures and narratives of our civilisation, I write for the dreamers who imagine a world beyond the reach of politics and corporations, for those who resist being moulded by the great entertainment machines that seek to numb our minds and wills; It is my voice, through writing, that seeks to resonate with yours, inviting you on a literary journey where together we explore the confines of our reality and the abysses of our imagination".

As word spread, Shannon’s slender and highly mathematical paper, about twenty-five pages in all, would ultimately become known as the most influential master’s thesis in history.9 In time, it would influence the design of computers that were just coming into existence as well as those that wouldn’t be built for at least another generation.

It is important to note that the design of an entire brain region is simpler than the design of a single neuron. As discussed earlier, models often get simpler at a higher level—consider an analogy with a computer. We do need to understand the detailed physics ofsemiconductors to model a transistor, and the equations underlying a single real transistor are complex. A digital circuit that multiples two numbers requires hundreds of them. Yet we can model this multiplication circuit very simply with one or two formulas. An entire computer with billions of transistors can be modeled through its instruction set and register description, which can be described on a handful of written pages of text and formulas. The software programs for an operating system, language compilers, and assemblers are reasonably complex, but modeling a particular program—for example, a speech recognition programbased on hierarchical hidden Markov modeling—may likewise be described in only a few pages of equations. Nowhere in such a description would be found the details ofsemiconductor physics or even of computer architecture. A similar observation holds true for the brain. A particular neocortical pattern recognizer that detects a particular invariant visualfeature (such as a face) or that performs a bandpass filtering (restricting input to a specific frequency range) on sound or that evaluates the temporal proximity of two events can be described with far fewer specific details than the actual physics and chemicalrelations controlling the neurotransmitters, ion channels, and other synaptic and dendritic variables involved in the neural processes. Although all of this complexity needs to be carefully considered before advancing to the next higher conceptual level, much of it can be simplified as the operating principles of the brain are revealed.

In order to understand how engineers endeavor to insure against such structural, mechanical, and systems failures, and thereby also to understand how mistakes can be made and accidents with far-reaching consequences can occur, it is necessary to understand, at least partly, the nature of engineering design. It is the process of design, in which diverse parts of the 'given-world' of the scientist and the 'made-world' of the engineer are reformed and assembled into something the likes of which Nature had not dreamed, that divorces engineering from science and marries it to art. While the practice of engineering may involve as much technical experience as the poet brings to the blank page, the painter to the empty canvas, or the composer to the silent keyboard, the understanding and appreciation of the process and products of engineering are no less accessible than a poem, a painting, or a piece of music. Indeed, just as we all have experienced the rudiments of artistic creativity in the childhood masterpieces our parents were so proud of, so we have all experienced the essence of structual engineering in our learning to balance first our bodies and later our blocks in ever more ambitious positions. We have learned to endure the most boring of cocktail parties without the social accident of either our bodies or our glasses succumbing to the force of gravity, having long ago learned to crawl, sit up, and toddle among our tottering towers of blocks. If we could remember those early efforts of ours to raise ourselves up among the towers of legs of our parents and their friends, then we can begin to appreciate the task and the achievements of engineers, whether they be called builders in Babylon or scientists in Los Alamos. For all of their efforts are to one end: to make something stand that has not stood before, to reassemble Nature into something new, and above all to obviate failure in the effort.

You're bound to see some fairly complicated URLs designed not only to take you to a specific page but also to enable the company to track who's coming from where. Steve didn't believe in making people work harder just so he could collect data about their movements. His most important concern was making things easier for customers. Apple was there to serve them, not the other way around.

It is possible that librarians will be robots, controlled by Master Minds having mastery of a master computer at the Library of Congress. Or there will be no libraries and librarians, flesh-and-blood or otherwise. The onetime library patron will press a button and turn a dial on his TV, whereupon the requested book, in the desired language, will appear on the screen, the pages turning at the designated speed.

A similar argument can be made about the form that the interface takes—with little pictures of folders and pages and trash cans. Those analogies are based in physical forms and so we associate the simplicity of the physical folder with that of the digital one. At best, we have faith in the interface that it is an accurate simplification of a more complex system behind it, and at worse, we don’t even recognize the complexity at all.

This had been a very productive morning, he thought. He had not accomplished so much in weeks. Looking at the Big Chief tablets that made a rug of Indian headdresses around the bed, Ignatius thought smugly that on their yellowed pages and wide-ruled lines were the seeds of a magnificent study in comparative history. Very disordered, of course. But one day he would assume the task of editing these fragments of his mentality into a jigsaw puzzle of a very grand design; the completed puzzle would show to literate men the disaster course that history had been taking for the past four centuries. In the five years that he had dedicated to this work, he had produced an average of only six paragraphs monthly. He could not even remember what he had written in some of the tablets, and he realized that several were filled principally with doodling. However, Ignatius thought calmly, Rome was not built in a day.

Indeed, already today computers and algorithms are beginning to function as clients in addition to producers. In the stock exchange, for example, algorithms are becoming the most important buyers of bonds, shares and commodities. Similarly in the advertisement business, the most important customer of all is an algorithm: the Google search algorithm. When people design Web pages, they often cater to the taste of the Google search algorithm rather than to the taste of any human being.

To create virality, the team designed it so that clicking on this would also notify a user’s friend list that they had submitted a letter to the regulator. As if this were not intrusive enough, many users complain that even if they declined to send the message, merely lingering on the page caused Facebook to send all their friends a notification saying they had written to the regulator. This feat of engineering resulted in nearly 17 million submissions to TRAI by January 7, 2016. Well, 16,987,204 emails to be precise.

This would not have come as news to Jason Fried, cofounder of the web application company 37signals. For ten years, beginning in 2000, Fried asked hundreds of people (mostly designers, programmers, and writers) where they liked to work when they needed to get something done. He found that they went anywhere but their offices, which were too noisy and full of interruptions. That’s why, of Fried’s sixteen employees, only eight live in Chicago, where 37signals is based, and even they are not required to show up for work, even for meetings. Especially not for meetings, which Fried views as “toxic.” Fried is not anti-collaboration—37signals’ home page touts its products’ ability to make collaboration productive and pleasant. But he prefers passive forms of collaboration like e-mail, instant messaging, and online chat tools. His advice for other employers? “Cancel your next meeting,” he advises. “Don’t reschedule it. Erase it from memory.” He also suggests “No-Talk Thursdays,” one day a week in which employees aren’t allowed to speak to each other.

Knud got an artist’s sketchbook. He intended on drawing set designs for theater plays, until he noticed a warning printed on the front page. KNUD PEDERSEN: A message in bold letters read, “You are not allowed to make drawings of naked women.” I filled the entire sketchbook with naked girls and when I got my porridge the next morning I used it as glue and plastered all the walls in my cells with the drawings. This was my first art exhibition. There went all my hobby materials for the next two months. I was a terrible prisoner.

Poetry is the report of a nuance between two moments, when people say 'Listen!' and 'Did you see it?' 'Did you hear it? What was it?' Poetry is a plan for a slit in the face of a bronze fountain goat and the path of fresh drinking water. Poetry is a slipknot tightened around a time-beat of one thought, two thoughts, and a last interweaving thought there is not yet a number for. Poetry is the journal of a sea animal living on land, wanting to fly the air. Poetry is any page from a sketchbook of outlines of a doorknob with thumb-prints of dust, blood, dreams. Poetry is a type-font design for an alphabet of fun, hate, love, death. Poetry is the silence and speech between a wet struggling root of a flower and a sunlit blossom of that flower. Poetry is a fresh morning spider-web telling a story of moonlit hours of weaving and waiting during a night. Poetry is a packsack of invisible keepsakes. Poetry is the establishment of a metaphorical link between white butterfly-wings and the scraps of torn-up love letters. Poetry is the achievement of the synthesis of hyacinths and biscuits.

Markers to look like a Book of Hours or a medieval Bible. Miniature designs crowded the pages. Bubblegum angels swooped from top margins, or scraped their wings between teeming paragraphs. Maidens with golden hair dripped sea-blue tears into the book's spine. Grape-colored whales spouted blood around a newspaper item (pasted in) listing arrivals to the endangered species list. Six hatchlings cried from shattered shells near an entry made on Easter. Cecilia had filled the pages with a profusion of colors and curlicues, Candyland ladders and striped shamrocks

Left-leaning news media leaked classified national security secrets, destroying three major national security programs designed to protect Americans from terrorist attacks.8 Every day of the war, the New York Times and other left-leaning media provided front-page coverage of America’s body counts in Iraq and Afghanistan, and helped to fuel a massive “anti-war” movement, which attacked America’s fundamental purposes along with its conduct of the war. The goal of these campaigns was to indict America and its leaders as war criminals who posed a threat to the world.

A book on steam engine design lay next to one of poems by the poet laureate Tennyson. Lenore traced the poetry book’s cover design. A finely made book with its gold-tooled leather and gilt-edged vellum pages. A beautiful book. An expensive one given to her by a man who’d likely spent three months’ hard-earned wages to obtain it. Lenore made a mournful sound in her throat. Nathaniel. She closed her eyes, remembering his ready smile and eyes as blue as bachelor’s button. She thought of him every day, but lately, in the weeks following her father’s death, he was constantly on her mind.

The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors. We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites. We are reporters because we have to fill up all those media chan- nels with relevant content. We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.

We didn’t understand why Cecilia had killed herself the first time and we understood even less when she did it twice. Her diary, which the police inspected as part of the customary investigation, didn’t confirm the supposition of unrequited love. Dominic Palazzolo was mentioned only once in that tiny rice-paper journal illuminated with colored Magic Markers to look like a Book of Hours or a medieval Bible. Miniature designs crowded the pages. Bubblegum angels swooped from top margins, or scraped their wings between teeming paragraphs. Maidens with golden hair dripped sea-blue tears into the book’s spine.

In 2010, the Priesthood quorums and Relief Society used the same manual (Gospel Principles)… Most lessons consist of a few pages of exposition on various themes… studded with scriptural citations and quotations from leaders of the church. These are followed by points of discussion like “Think about what you can do to keep the purpose of the Sabbath in mind as you prepare for the day each week.” Gospel Principles instructs teachers not to substitute outside materials, however interesting they may be. In practice this ensures that a common set of ideas are taught in all Mormon chapels every Sunday. That these ideas are the basic principles of the faith mean that Mormon Sunday schools and other church lessons function quite intentionally as devotional exercises rather than instruction in new concepts. The curriculum encourages teachers to ask questions that encourage catechistic reaffirmation of core beliefs. Further, lessons focus to a great extent on the importance of basic practices like prayer, paying tithing, and reading scripture rather than on doctrinal content… Correlated materials are designed not to promote theological reflection, but to produce Mormons dedicated to living the tenants of their faith.

The person who really writes the minor work is a secret writer who accepts only the dictates of a masterpiece. Our good craftsman writes. He’s absorbed in what takes shape well or badly on the page. His wife, though he doesn’t know it, is watching him. It really is he who’s writing. But if his wife had X-ray vision she would see that instead of being present at an exercise of literary creation, she’s witnessing a session of hypnosis. There’s nothing inside the man who sits there writing. Nothing of himself, I mean. How much better off the poor man would be if he devoted himself to reading. Reading is pleasure and happiness to be alive or sadness to be alive and above all it’s knowledge and questions. Writing, meanwhile, is almost always empty. There’s nothing in the guts of the man who sits there writing. Nothing, I mean to say, that his wife, at a given moment, might recognize. He writes like someone taking dictation. His novel or book of poems, decent, adequate, arises not from an exercise of style or will, as the poor unfortunate believes, but as the result of an exercise of concealment. There must be many books, many lovely pines, to shield from hungry eyes the book that really matters, the wretched cave of our misfortune, the magic flower of winter! Excuse the metaphors. Sometimes, in my excitement, I wax romantic. But listen. Every work that isn’t a masterpiece is, in a sense, a part of a vast camouflage. You’ve been a soldier, I imagine, and you know what I mean. Every book that isn’t a masterpiece is cannon fodder, a slogging foot soldier, a piece to be sacrificed, since in multiple ways it mimics the design of the masterpiece. When I came to this realization, I gave up writing. Still, my mind didn’t stop working. In fact, it worked better when I wasn’t writing. I asked myself: why does a masterpiece need to be hidden? what strange forces wreath it in secrecy and mystery?

Humans do not perceive the value of thing in absolute terms. We never have. Just as our eyes process the color and luminosity of an object relative to its surroundings, the brain constantly adjusts its idea of what we need in order to be happy. It compares what we have now to what we had yesterday and what we might possibly get next. It compares what we have to what everyone else has. Then it recalibrates the distance to a revised finish line. But the finish line moves even when other conditions stay the same, simply because we get used to things. So happiness, in these economists' particular formulation, is inherently remote. It never stands still.

The F.B.I. Web page on the Murrah bombing lists it as “the worst act of homegrown terrorism in the nation’s history.” That designation overlooks the Tulsa riots of 1921, in which a white mob, enraged by a spurious allegation that a black teen-ager had attempted to assault a young white woman, was deputized and given carte blanche to attack the city’s prosperous black Greenwood section, resulting in as many as three hundred black fatalities. From one perspective, the Murrah bombing was the worst act of domestic terrorism in our history, but, as the descendants of the Greenwood survivors know, it was likely not even the worst incident in Oklahoma’s history.

I cannot recommend Ellie Augsburger at Creative Digital Studios enough! She produced amazing work for my debut novel. I am NOT an artistic person...at all. Ellie took my bumbling rambling (frankly poor) ideas and translated them into beautiful representative images of my work. I would have been lost without her! Not only did she create my cover (print and eBook) but she also created the images for my section breaks, Facebook banner, Twitter page, and my website. As I write my sophomore effort, Ellie will be my go to for all of my design needs. If you are looking for a creative, inspiring, helpful, knowledgeable, FANTASTIC designer look no further than Ellie Augsburger at Creative Digital Studios.

Many speak of the legendary and gigantic starship Titanic, a majestic and luxurious cruise liner launched from the great shipbuilding asteroid complexes of Artrifactovol some hundreds of years ago now, and with good reason. It was sensationally beautiful, staggeringly huge and more pleasantly equipped than any ship in what now remains of history (see page 113 [on the Campaign for Real Time]) but it had the misfortune to be built in the very earliest days of Improbability Physics, long before this difficult and cussed branch of knowledge was fully, or at all, understood. The designers and engineers decided, in their innocence, to build a prototype Improbability Field into it, which was meant, supposedly, to ensure that it was Infinitely Improbable that anything would ever go wrong with any pan of the ship. They did not realize that because of the quasi-reciprocal and circular nature of all Improbability calculations, anything that was Infinitely Improbable was actually very likely to happen almost immediately. The starship Titanic was a monstrously pretty sight as it lay beached like a silver Arcturan Megavoidwhale among the laserlit tracery of its construction gantries, a brilliant cloud of pins and needles of light against the deep interstellar blackness; but when launched, it did not even manage to complete its very first radio message—an SOS—before undergoing a sudden and gratuitous total existence failure.

Apple has always insisted on having a hardware monopoly, except for a brief period in the mid-1990s when they allowed clone-makers to compete with them, before subsequently putting them out of business. Macintosh hardware was, consequently, expensive. You didn’t open it up and fool around with it because doing so would void the warranty. In fact, the first Mac was specifically designed to be difficult to open—you needed a kit of exotic tools, which you could buy through little ads that began to appear in the back pages of magazines a few months after the Mac came out on the market. These ads always had a certain disreputable air about them, like pitches for lock-picking tools in the backs of lurid detective magazines.

If the available power grows at exactly the same rate as the absolute difficulty goes up, the relative difficulty will be a flat line, as illustrated in Figure 11.4 (next page). In that case, a level 5 knight would find it exactly as hard to kill a level 5 troll in the middle of the game as a level 1 knight would find it to kill a level 1 troll at the beginning of the game. But relative difficulty should not be a flat line because when you factor in the player’s increasing in-game experience, the perceived difficulty actually goes down—the game gets easier. Aim to increase the absolute difficulty of the challenges somewhat faster than you increase the available power to meet them. The gap between absolute and relative difficulty widens only slowly.

CHAPTER THREE IN ONE PAGE Multitrack     1. Multitracking = considering more than one option simultaneously.     •  The naming firm Lexicon widens its options by assigning a task to multiple small teams, including an “excursion team” that considers a related task from a very different domain.     2. When you consider multiple options simultaneously, you learn the “shape” of the problem.     •  When designers created ads simultaneously, they scored higher on creativity and effectiveness.     3. Multitracking also keeps egos in check—and can actually be faster!     •  When you develop only one option, your ego is tied up in it.     •  Eisenhardt’s research on Silicon Valley firms: Multitracking minimized politics and provided a built-in fallback plan.     4. While decision paralysis may be a concern for people who consider many options, we’re pushing for only one or two extra. And the payoff can be huge.     •  We’re not advocating 24 kinds of jam. When the German firm considered two or more alternatives, it made six times as many “very good” decisions.     5. Beware “sham options.”     •  Kissinger: “Nuclear war, present policy, or surrender.”     •  One diagnostic: If people on your team disagree about the options, you have real options.     6. Toggle between the prevention and promotion mindsets.     •  Prevention focus = avoiding negative outcomes. Promotion focus = pursuing positive outcomes.     •  Companies who used both mindsets performed much better after a recession.     •  Doreen’s husband, Frank, prompted her to think about boosting happiness, not just limiting stress.     7. Push for “this AND that” rather than “this OR that.

Our schools teach the opposite: institutionalized education traffics in a kind of homogenized, generic knowledge. Everybody who passes through the American school system learns not to think in power law terms. Every high school course period lasts 45 minutes whatever the subject. Every student proceeds at a similar pace. At college, model students obsessively hedge their futures by assembling a suite of exotic and minor skills. Every university believes in “excellence,” and hundred-page course catalogs arranged alphabetically according to arbitrary departments of knowledge seem designed to reassure you that “it doesn’t matter what you do, as long as you do it well.” That is completely false. It does matter what you do. You should focus relentlessly on something you’re good at doing, but before that you must think hard about whether it will be valuable in the future.

If I might offer any apology for so exaggerated a fiction as the Barnacles and the Circumlocution Office, I would seek it in the common experience of an Englishman, without presuming to mention the unimportant fact of my having done that violence to good manners, in the days of a Russian war, and of a Court of Inquiry at Chelsea. If I might make so bold as to defend that extravagant conception, Mr Merdle, I would hint that it originated after the Railroad-share epoch, in the times of a certain Irish bank, and of one or two other equally laudable enterprises. If I were to plead anything in mitigation of the preposterous fancy that a bad design will sometimes claim to be a good and an expressly religious design, it would be the curious coincidence that it has been brought to its climax in these pages, in the days of the public examination of late Directors of a Royal British Bank.

The information capacity recorded in DNA is of a size which astonishes scientists. There is enough information in a single human DNA molecule to fill a million encyclopedia pages or 1,000 volumes. To put it another way, the nucleus of a cell contains information, equivalent to that in a 1 million-page encyclopedia. It serves to control all the functions of the human body. To make a comparison, the 23-volume Encyclopedia Britannica, one of the largest encyclopedias in the world, contains a total of 25,000 pages. Yet a single molecule in the nucleus of a cell, and which is so much smaller than that cell, contains a store of information 40 times larger than the world's largest encyclopedias. That means that what we have here is a 1,000-volume encyclopedia, the like of which exists nowhere else on Earth. This is a miracle of design and creation within our very own bodies, for which evolutionists and materialists have no answer.

11). The Bible is like a large picture puzzle. Each puzzle piece (individual book) has its own unique shape and bears its own unique image. But these individual shapes were designed to fit together into something whole, and the image of the whole provides the context and makes sense of the smaller, individual images. For this reason, it is helpful to understand that the Bible is not a love letter, a self-help guide, a history textbook, a story, a legal code, a collection of ancient letters, or a religious handbook, though these types of things certainly appear throughout the pages of the biblical text (diversity). Rather, altogether, the Bible is the record, the deposit, the testimony of God’s good news in Jesus Christ (unity). It is a legal, objective, public document that describes and explains the covenantal relationship by which God has condescended and united himself first to this world and then to his people through Jesus Christ (function).

Ione II. 'TWAS in the radiant summer weather, When God looked, smiling, from the sky; And we went wand'ring much together By wood and lane, Ione and I, Attracted by the subtle tie Of common thoughts and common tastes, Of eyes whose vision saw the same, And freely granted beauty's claim Where others found but worthless wastes. We paused to hear the far bells ringing Across the distance, sweet and clear. We listened to the wild bird's singing The song he meant for his mate's ear, And deemed our chance to do so dear. We loved to watch the warrior Sun, With flaming shield and flaunting crest, Go striding down the gory West, When Day's long fight was fought and won. And life became a different story; Where'er I looked, I saw new light. Earth's self assumed a greater glory, Mine eyes were cleared to fuller sight. Then first I saw the need and might Of that fair band, the singing throng, Who, gifted with the skill divine, Take up the threads of life, spun fine, And weave them into soulful song. They sung for me, whose passion pressing My soul, found vent in song nor line. They bore the burden of expressing All that I felt, with art's design, And every word of theirs was mine. I read them to Ione, ofttimes, By hill and shore, beneath fair skies, And she looked deeply in mine eyes, And knew my love spoke through their rhymes. Her life was like the stream that floweth, And mine was like the waiting sea; Her love was like the flower that bloweth, And mine was like the searching bee — I found her sweetness all for me. God plied him in the mint of time, And coined for us a golden day, And rolled it ringing down life's way With love's sweet music in its chime. And God unclasped the Book of Ages, And laid it open to our sight; Upon the dimness of its pages, So long consigned to rayless night, He shed the glory of his light. We read them well, we read them long, And ever thrilling did we see That love ruled all humanity, — The master passion, pure and strong.

In a sense the rise of Anabaptism was no surprise. Most revolutionary movements produce a wing of radicals who feel called of God to reform the reformation. And that is what Anabaptism was, a voice calling the moderate reformers to strike even more deeply at the foundations of the old order. Like most counterculture movements, the Anabaptists lacked cohesiveness. No single body of doctrine and no unifying organization prevailed among them. Even the name Anabaptist was pinned on them by their enemies. It meant rebaptizer and was intended to associate the radicals with heretics in the early church and subject them to severe persecution. The move succeeded famously. Actually, the Anabaptists rejected all thoughts of rebaptism because they never considered the ceremonial sprinkling they received in infancy as valid baptism. They much preferred Baptists as a designation. To most of them, however, the fundamental issue was not baptism. It was the nature of the church and its relation to civil governments. They had come to their convictions like most other Protestants: through Scripture. Luther had taught that common people have a right to search the Bible for themselves. It had been his guide to salvation; why not theirs? As a result, little groups of Anabaptist believers gathered about their Bibles. They discovered a different world in the pages of the New Testament. They found no state-church alliance, no Christendom. Instead they discovered that the apostolic churches were companies of committed believers, communities of men and women who had freely and personally chosen to follow Jesus. And for the sixteenth century, that was a revolutionary idea. In spite of Luther’s stress on personal religion, Lutheran churches were established churches. They retained an ordained clergy who considered the whole population of a given territory members of their church. The churches looked to the state for salary and support. Official Protestantism seemed to differ little from official Catholicism. Anabaptists wanted to change all that. Their goal was the “restitution” of apostolic Christianity, a return to churches of true believers. In the early church, they said, men and women who had experienced personal spiritual regeneration were the only fit subjects for baptism. The apostolic churches knew nothing of the practice of baptizing infants. That tradition was simply a convenient device for perpetuating Christendom: nominal but spiritually impotent Christian society. The true church, the radicals insisted, is always a community of saints, dedicated disciples in a wicked world. Like the missionary monks of the Middle Ages, the Anabaptists wanted to shape society by their example of radical discipleship—if necessary, even by death. They steadfastly refused to be a part of worldly power including bearing arms, holding political office, and taking oaths. In the sixteenth century this independence from social and civic society was seen as inflammatory, revolutionary, or even treasonous.

When I started my marketing company, I fell into the same trap most entrepreneurs do in the early stages of their business. Desperate for sales I created page after page on my website, offering everything and anything from logo design and email marketing to Google AdWords and SEO. It was only when I stripped all of this noise away and focused almost exclusively on Google AdWords and PPC marketing that things started to happen for me. It was easier to rank my website on Google because the whole website was optimised around specific niche keywords. It was easier to close customers, because they wanted professional PPC services and I could demonstrate with little effort that I was a PPC specialist. In most cases I didn't even need to demonstrate this point because 5 seconds spent on my website would tell the client that my whole business was Google AdWords PPC. By making it look like the only thing I specialised in was PPC consultancy, I cornered the market in every channel my services were advertised.   But

In under two weeks, and with no budget, thousands of college students protested the movie on their campuses nationwide, angry citizens vandalized our billboards in multiple neighborhoods, FoxNews.com ran a front-page story about the backlash, Page Six of the New York Post made their first of many mentions of Tucker, and the Chicago Transit Authority banned and stripped the movie’s advertisements from their buses. To cap it all off, two different editorials railing against the film ran in the Washington Post and Chicago Tribune the week it was released. The outrage about Tucker was great enough that a few years later, it was written into the popular television show Portlandia on IFC. I guess it is safe to admit now that the entire firestorm was, essentially, fake. I designed the advertisements, which I bought and placed around the country, and then promptly called and left anonymous complaints about them (and leaked copies of my complaints to blogs for support). I alerted college LGBT and women’s rights groups to screenings in their area and baited them to protest our offensive movie at the theater, knowing that the nightly news would cover it. I started a boycott group on Facebook. I orchestrated fake tweets and posted fake comments to articles online. I even won a contest for being the first one to send in a picture of a defaced ad in Chicago (thanks for the free T-shirt, Chicago RedEye. Oh, also, that photo was from New York). I manufactured preposterous stories about Tucker’s behavior on and off the movie set and reported them to gossip websites, which gleefully repeated them. I paid for anti-woman ads on feminist websites and anti-religion ads on Christian websites, knowing each would write about it. Sometimes I just Photoshopped ads onto screenshots of websites and got coverage for controversial ads that never actually ran. The loop became final when, for the first time in history, I put out a press release to answer my own manufactured criticism: TUCKER MAX RESPONDS TO CTA DECISION: “BLOW ME,” the headline read.

What is a novel, anyway? Only a very foolish person would attempt to give a definitive answer to that, beyond stating the more or less obvious facts that it is a literary narrative of some length which purports, on the reverse of the title page, not to be true, but seeks nevertheless to convince its readers that it is. It's typical of the cynicism of our age that, if you write a novel, everyone assumes it's about real people, thinly disguised; but if you write an autobiography everyone assumes you're lying your head off. Part of this is right, because every artist is, among other things, a con-artist. We con-artists do tell the truth, in a way; but, as Emily Dickenson said, we tell it slant. By indirection we find direction out -- so here, for easy reference, is an elimination-dance list of what novels are not. -- Novels are not sociological textbooks, although they may contain social comment and criticism. -- Novels are not political tracts, although "politics" -- in the sense of human power structures -- is inevitably one of their subjects. But if the author's main design on us is to convert us to something -- - whether that something be Christianity, capitalism, a belief in marriage as the only answer to a maiden's prayer, or feminism, we are likely to sniff it out, and to rebel. As Andre Gide once remarked, "It is with noble sentiments that bad literature gets written." -- Novels are not how-to books; they will not show you how to conduct a successful life, although some of them may be read this way. Is Pride and Prejudice about how a sensible middle-class nineteenth-century woman can snare an appropriate man with a good income, which is the best she can hope for out of life, given the limitations of her situation? Partly. But not completely. -- Novels are not, primarily, moral tracts. Their characters are not all models of good behaviour -- or, if they are, we probably won't read them. But they are linked with notions of morality, because they are about human beings and human beings divide behaviour into good and bad. The characters judge each other, and the reader judges the characters. However, the success of a novel does not depend on a Not Guilty verdict from the reader. As Keats said, Shakespeare took as much delight in creating Iago -- that arch-villain -- as he did in creating the virtuous Imogen. I would say probably more, and the proof of it is that I'd bet you're more likely to know which play Iago is in. -- But although a novel is not a political tract, a how-to-book, a sociology textbook or a pattern of correct morality, it is also not merely a piece of Art for Art's Sake, divorced from real life. It cannot do without a conception of form and a structure, true, but its roots are in the mud; its flowers, if any, come out of the rawness of its raw materials. -- In short, novels are ambiguous and multi-faceted, not because they're perverse, but because they attempt to grapple with what was once referred to as the human condition, and they do so using a medium which is notoriously slippery -- namely, language itself.

It takes the better part of those months for Herr Thiessen to complete the clock. He works on little else, though the sum of money involved makes the arrangement more than manageable. Weeks are spent on the design and the mechanics. He hires an assistant to complete some of the basic woodwork, but he takes care of all the details himself. Herr Thiessen loves details and he loves a challenge. He balances the entire design on that one specific word Mr. Barris used. Dreamlike. The finished clock is resplendent. At first glance it is simply a clock, a rather large black clock with a white face and a silver pendulum. Well crafted, obviously, with intricately carved woodwork edges and a perfectly painted face, but just a clock. But that is before it is wound. Before it begins to tick, the pendulum swinging steadily and evenly. Then, then it becomes something else. The changes are slow. First, the color changes in the face, shifts from white to grey, and then there are clouds that float across it, disappearing when they reach the opposite side. Meanwhile, bits of the body of the clock expand and contract, like pieces of a puzzle. As thought clock is falling apart, slowly and gracefully. All of this takes hours. The face of the clock becomes a darker grey, and then black, with twinkling stars where the numbers had been previously. The body of the clock, which has been methodically turning itself inside out and expanding, is now entirely subtle shades of white and grey. And it is not just pieces, it is figures and objects, perfectly carved flowers and planets and tiny books with actually paper pages that turn. There is a silver dragon curls around part of the now visible clockwork, a tiny princess in a carved tower who paces in distress awaiting an absent prince. Teapots that our into teacups and minuscule curls of steam that rise from them as the seconds tick. Wrapped presents open. Small cats chase small dogs. An entire game of chess is played. At the center, where a cuckoo bird would live in a more traditional timepiece, is the juggler. Dressed in harlequin style with a grey mask, he juggles shiny silver balls that correspond to each hour. As the hour chimes, another ball joins the rest until at midnight he juggles twelve balls in a complex pattern. After midnight the clock begins once more to fold in upon itself. The face lightens and the colds return. The number of juggled balls decreases until the juggler himself vanishes. By noon it is a clock again, and no longer a dream.

Former member of CSICOP Marcello Truzzi summed up the history of laboratory parapsychology: As proponents of anomalies produce stronger evidence, critics have sometimes moved the goal posts further away. . . . To convince scientists of what had merely been supported by widespread but weak anecdotal evidence, parapsychologists moved psychical research into the laboratory. When experimental results were presented, designs were criticized. When protocols were improved, a “fraud proof” or “critical experiment” was demanded. When those were put forward, replications were demanded. When those were produced, critics argued that new forms of error might be the cause (such as the “file drawer” error that could result from unpublished negative studies). When meta-analyses were presented to counter that issue, these were discounted as controversial, and ESP was reduced to being some present but unspecified “error some place” in the form of what Ray Hyman called the “dirty test tube argument” (claiming dirt was in the tube making the seeming psi result a mere artifact). And in one instance, when the scoffer found no counter-explanations, he described the result as a “mere anomaly” not to be taken seriously so just belonging on a puzzle page. The goal posts have now been moved into a zone where some critics hold unfalsifiable positions.30

Some martial arts, or combat sports at least, offer a career path that includes fame and riches. An Olympic gold medal, perhaps. But that is not true of ours. I train martial arts because they can offer moments of utter transcendence. The ineffable made manifest. This is traditionally described as “beyond words” or “indescribable” but, as a martial artist and a writer, that would feel like a cop-out. I will take this feeling and wrestle it down onto the page, or at least give it my best shot. It is a moment when every atom in your body is exactly where it should be. Every step you have taken on life’s path makes sense, and is part of a coherent story. The pain of every mistake is made worthwhile by the lessons contained within. There is a feeling of physical power without limit; strength without stiffness; flow without randomness; precision without pedantry; focus without blinkers; breadth and depth; massive destructive capability, but utter gentleness; self-awareness without self-consciousness; force without fury; your body alive as it has never been, all fear and pain burned away in a moment of absolute clarity; certainty without dogma; and an overpowering love, even for your enemies, that enables you to destroy them without degrading them. For a religious person it is the breath of God within you; for an atheist it is a moment of attaining perfection as a human being.

Page 141: Group Polarization Patterns Political anger and demands for privileges are, of course, not limited to the less privileged. Indeed, even when demands are made in the name of less privileged racial or ethnic groups, often it is the more privileged members of such groups who make the demands and who benefit from policies designed to meet such demands. These demands may erupt suddenly in the wake of the creation (or sharp enlargement) of a newly educated class which sees its path to coveted middle-class professions blocked by competition of other groups--as in India, French Canada, or Lithuania, for example. * * * A rapid expansion of education is thus a factor in producing inter-group conflict, especially where the education is of a kind which produces diplomas rather than skills that have significant economic value in the marketplace. Education of a sort useful only for being a clerk, bureaucrat, school teacher--jobs whose numbers are relatively fixed in the short run and politically determined in the long run--tend to increase politicized inter-group strife. Yet newly emerging groups, whether in their own countries or abroad, tend to specialize precisely in such undemanding fields. Malay students, for example, have tended to specialize in Malay studies and Islamic studies, which provide them with no skills with which compete with the Chinese in the marketplace, either as businessmen, independent professionals, or technicians. Blacks and Hispanics in the United States follow a very similar pattern of specializing disproportionately in easier fields which offer less in the way of marketable skills. Such groups then have little choice but to turn to the government, not just for jobs but also for group preferences to be imposed in the market place, and for symbolic recognition in various forms. *** While economic interests are sometimes significant in explaining political decisions, they are by no means universally valid explanations. Educated elites from less advanced groups may have ample economic incentives to promote polarization and preferential treatment policies, but the real question is why the uneducated masses from such groups give them the political support without which they would be impotent. Indeed, it is often the less educated masses who unleash the mob violence from which their elite compatriots ultimately benefit--as in Malaysia, Sri Lanka, or parts of India, Africa, or the United States, where such violence has led to group preference policies in employment, educational institutions, and elsewhere. The common denominator in these highly disparate societies seems to be not only resentment of other groups' success but also fear of an inability to compete with them, combined with a painful embarrassment at being so visibly "under-represented"--or missing entirely—in prestigious occupations and institutions. To remedy this within apolitically relevant time horizon requires not simply increased opportunities but earmarked benefits directly given on a racial or ethnic basis.

A sudden yowl from up ahead had them all starting. A small tree smoked on one side, the faint glow of fire darting from a burning patch of dead foliage. The yowl came again. Matt hurried over and peered up the tree to see a calico cat, its green eyes staring down, as if in accusation. "No," Reyna said, stopping beside him. "We are not rescuing the cat." "But the tree -" "- is on fire. I see that. Have you ever owned a cat? If they can go up, they can come down. Guaranteed." Matt eyed the feline. It eyed him back, then yowled, as if to say Well, hurry it up. "It might be too scared to come down," he said. "It's a cat," Reyna said. "They don't get scared - just annoyed, which I'm going to get if you insist on playing hero and rescuing that faker." She scowled at the cat. "Yes, I mean you. Faker." The cat sniffed, then turned to Matt, clearly sensing the softer touch. Owen stepped forward. "If you'll feel better rescuing the cat, Matt, then go ahead. We aren't on a tight schedule." Reyna waved her arms around the smoking street. "Um, Ragnarök?" "And the longer you two bicker ..." "Fine," Reyna said. "I've got this." Before Matt could protest, she walked to the base of the tree, grabbed the lowest branch, and swung up. "Rodeo girl, remember? Also, five years of gymnastics, which my mother thought would make me more graceful and feminine. Her mistake." She shimmied along a branch. "Come on, faker. I'm your designated hero for today." She looked down at Matt. "And if you ever tell anyone I rescued a cat from a tree ..." Before Matt could answer, the cat sprang to the ground. "Arggh!" Reyna said. "You scared him out," Matt said. "He just needed the extra motivation. No, wait. It's a she. Calicos are almost always female." "Are they? Huh." Reyna swung out. The cat sat on the ground below, watching. "See?" Matt said. "She's grateful." "She's gloating. Let's go.

You can disrupt a behavior you don’t want by removing the prompt. This isn’t always easy, but removing the prompt is your best first move to stop a behavior from happening. A few years ago I went to the South by Southwest conference in Austin, Texas. I walked into my hotel room and threw my bag on the bed. When I scanned the room, I saw something on the bureau. “Oh nooooo,” I said out loud to absolutely no one. There was an overflowing basket of goodies. Pringles. Blue chips. A giant lollipop. A granola bar. Peanuts. I try to eat healthy foods, but salty snacks are delicious. I knew the goody bin would be a problem for me at the end of every long day. It would serve as a prompt: Eat me! I knew that if the basket sat there I would eventually cave. The blue chips would be the first to go. Then I would eat those peanuts. So I asked myself what I had to do to stop this behavior from happening. Could I demotivate myself? No way, I love salty snacks. Can I make it harder to do? Maybe. I could ask the front desk to raise the price on the snacks or remove them from the room. But that might be slightly awkward. So what I did was remove the prompt. I put the beautiful basket of temptations on the lowest shelf in the TV cabinet and shut the door. I knew the basket was still in the room, but the treats were no longer screaming EAT ME at full volume. By the next morning, I had forgotten about those salty snacks. I’m happy to report that I survived three days in Austin without opening the cabinet again. Notice that my one-time action disrupted the behavior by removing the prompt. If that hadn’t worked, there were other dials I could have adjusted—but prompts are the low-hanging fruit of Behavior Design. Teaching the Behavior Model Now that you’ve seen how my Behavior Model applies to various types of behavior, I’ll show you more ways to use this model in the pages that follow.

1. TO YOU HE WHO SPOKE and wrote this message will be greatly disappointed if it does not lead many to the Lord Jesus. It is sent forth in childlike dependence upon the power of God the Holy Ghost, to use it in the conversion of millions, if so He pleases. No doubt many poor men and women will take up this little volume, and the Lord will visit them with grace. To answer this end, the very plainest language has been chosen, and many homely expressions have been used. But if those of wealth and rank should glance at this book, the Holy Ghost can impress them also; since that which can be understood by the unlettered is none the less attractive to the instructed. Oh that some might read it who will become great winners of souls! Who knows how many will find their way to peace by what they read here? A more important question to you, dear reader, is this- Will you be one of them? A certain man placed a fountain by the wayside, and he hung up a cup near to it by a little chain. He was told some time after that a great art-critic had found much fault with its design. "But," said he, "do many thirsty persons drink at it?" Then they told him that thousands of poor people, men, women, and children, slaked their thirst at this fountain; and he smiled and said, that he was little troubled by the critic's observation, only he hoped that on some sultry summer's day the critic himself might fill the cup, and he refreshed, and praise the name of the Lord. Here is my fountain, and here is my cup: find fault if you please; but do drink of the water of life. I only care for this. I had rather bless the soul of the poorest crossing-sweeper, or rag-gatherer, than please a prince of the blood, and fail to convert him to God. Reader, do you mean business in reading these pages? If so, we are agreed at the outset; but nothing short of your finding Christ and Heaven is the business aimed at here. Oh that we may seek this together!

Quote from "The Dish Keepers of Honest House" ....TO TWIST THE COLD is easy when its only water you want. Tapping of the toothbrush echoes into Ella's mind like footsteps clacking a cobbled street on a bitter, dry, cold morning. Her mind pushes through sleep her body craves. It catches her head falling into a warm, soft pillow. "Go back to bed," she tells herself. "You're still asleep," Ella mumbles, pushes the blanket off, and sits up. The urgency to move persuades her to keep routines. Water from the faucet runs through paste foam like a miniature waterfall. Ella rubs sleep-deprieved eyes, then the bridge of her nose and glances into the sink. Ella's eyes astutely fixate for one, brief millisecond. Water becomes the burgundy of soldiers exiting the drain. Her mouth drops in shock. The flow turns green. It is like the bubbling fungus of flockless, fishless, stagnating ponds. Within the iridescent glimmer of her thinking -- like a brain losing blood flow, Ella's focus is the flickering flashing of gray, white dust, coal-black shadows and crows lifting from the ground. A half minute or two trails off before her mind returns to reality. Ella grasps a toothbrush between thumb and index finger. She rests the outer palm against the sink's edge, breathes in and then exhales. Tension in the brow subsides, and her chest and shoulders drop; she sighs. Ella stares at pasty foam. It exits the drain as if in a race to clear the sink of negativity -- of all germs, slimy spit, the burgundy of imagined soldiers and oppressive plaque. GRASPING THE SILKY STRAND between her fingers, Ella tucks, pulls and slides the floss gently through her teeth. Her breath is an inch or so of the mirror. Inspections leave her demeanor more alert. Clouding steam of the image tugs her conscience. She gazes into silver glass. Bits of hair loosen from the bun piled at her head's posterior. What transforms is what she imagines. The mirror becomes a window. The window possesses her Soul and Spirit. These two become concerned -- much like they did when dishonest housekeepers disrupted Ella's world in another story. Before her is a glorious bird -- shining-dark-as-coal, shimmering in hues of purple-black and black-greens. It is likened unto The Raven in Edgar Allan Poe's most famous poem of 1845. Instead of interrupting a cold December night with tapping on a chamber door, it rests its claws in the decorative, carved handle of a backrest on a stiff dining chair. It projects an air of humor and concern. It moves its head to and fro while seeking a clearer understanding. Ella studies the bird. It is surrounded in lofty bends and stretches of leafless, acorn-less, nearly lifeless, oak trees. Like fingers and arms these branches reach below. [Perhaps they are reaching for us? Rest assured; if they had designs on us, I would be someplace else, writing about something more pleasant and less frightening. Of course, you would be asleep.] Balanced in the branches is a chair. It is from Ella's childhood home. The chair sways. Ella imagines modern-day pilgrims of a distant shore. Each step is as if Mother Nature will position them upright like dolls, blown from the stability of their plastic, flat, toe-less feet. These pilgrims take fate by the hand. LIFTING A TOWEL and patting her mouth and hands, Ella pulls the towel through the rack. She walks to the bedroom, sits and picks up the newspaper. Thumbing through pages that leave fingertips black, she reads headlines: "Former Dentist Guilty of Health Care Fraud." She flips the page, pinches the tip of her nose and brushes the edge of her chin -- smearing both with ink. In the middle fold directly affront her eyes is another headline: "Dentist Punished for Misconduct." She turns the page. There is yet another: "Dentist guilty of urinating in surgery sink and using contaminated dental instruments on patients." This world contains those who are simply insane! Every profession has those who stray from goals....

-Eternal Life- I had a dream of a place where everything was at peace. There was no more pain, no hurting or crying, A place where death forever ceased. There was no more hunger or disease Nor, nations rising up against each other. All pride and jealousy were swallowed up in the final battle. The King has returned, so let us all rejoice. We all gathered there to meet As people assembled to pay homage at His feet. Even the creatures on earth and in heaven came to proclaim His eternal, sweet and precious name. There we will reign with Him forevermore, As we crowned Him King of kings and Lord of lords. I am surrounded by thousands and thousands Of angelic hosts singing His praises. Oh, what a sweet sound which will continue throughout the ages. I turned to see our loved ones who had gone on before us We rejoiced with each other as we joined the endless chorus. Our new bodies, how perfect we are designed. Oh, the wisdom and knowledge of God How unsearchable are His ways, There will be joy and peace throughout the eternal days. There in that holy place forever we will be, The earth shall be full of His knowledge and glory As waters that cover the sea. When I woke up from that beautiful dream I gave thanks to Jesus Christ my Savior, Who will forever reign supreme. So, read to me the Word of Life page by page God’s eternal love will never age. I Corinthians 15: 51-55 Behold, I show you a mystery: We shall not all sleep, but we shall all be changed, In a moment, in the twinkling of an eye, at the last trump; for the trumpet shall sound, and the dead shall be raised incorruptible, and we shall be changed. For this corruptible must put on incorruption, and this mortal must put on immortality. So, when this corruptible shall have put on incorruption, and this mortal shall have put on immortality, then shall be brought to pass the saying that is written, Death is swallowed up in victory. O death, where is thy sting? O grave, where is thy victory? Romans 8: 18 For I reckon that the sufferings of this present time are not worthy to be compared with the glory which shall be revealed in us.

We live in a time I did not think I would see in my lifetime, a time when freedom—and in particular freedom of expression, without which the world of books could not exist—is everywhere under attack from reactionary, authoritarian, populist, demagogic, narcissistic, careless voices; when places of education and libraries are subject to hostility and censorship; and when extremist religion and bigoted ideologies have begun to intrude in areas of life in which they do not belong. And there are also progressive voices being raised in favor of a new kind of bien-pensant censorship, one which appears virtuous, and which many people have begun to see as a virtue. So freedom is under pressure from the left as well as the right, the young as well as the old. This is something new, and made more complicated by our new tool of communication, the Internet, on which well-designed pages of malevolent lies sit side by side with the truth, and it is difficult for many people to tell which is which; and our social media, where the idea of freedom is every day abused to permit, very often, a kind of online mob rule, which the billionaire owners of these platforms seem increasingly willing to encourage—and to profit by. What do we do about free speech when it is so widely abused? We should still do, with renewed vigor, what we have always needed to do: to answer bad speech with better speech, to counter false narratives with better narratives, to answer hate with love, and to believe that the truth can still succeed even in an age of lies. We must defend it fiercely and define it as broadly as possible, so, yes, we should of course defend speech that offends us; otherwise we are not defending free expression at all. Let a thousand and one voices speak in a thousand and one different ways. To quote Cavafy, “the barbarians are coming today,” and what I do know is that the answer to philistinism is art, the answer to barbarianism is civilization, and in any war it may be that artists of all sorts—filmmakers, actors, singers, and, yes, those who practice the ancient art of the book—can still, together, turn the barbarians away from the gates.

[Aza Raskin] designed something that distinctly changed how the web works. It's called 'infinite scroll.' Older readers will remember that it used to be that the internet was divided into pages, and when you got to the bottom of one page, you had to decide to click a button to get to the next page. It was an active choice. It gave you a moment to pause and ask: Do I want to carry on looking at this? Aza designed the code that means you don't have to ask that question any more. ...It downloads a chunk of status updates for your to read through ...when you get to the bottom, it will automatically load another chunk for your to flick through. ...'At the outset, it looks like a really good invention,' he told me. He believed he was making life easier for everyone. He had been taught that increased speed and efficiency of access were always advances. his invention quickly spread all over the internet ...But then Aza watched as the people around him changed. They seemed to be unable to pull themselves away from their devices, flicking through and through and through, thanks in part to the code he had designed. He found himself infinitely scrolling through what he often realised afterwards was crap, and he wondered if he was making good use of his life. ...Aza sat down and did a calculation. At a conservative estimate, infinite scroll makes you spend 50 percent more of your time on sites like Twitter. (For many people, Aza believes, it's vastly more.) Sticking with this low-ball percentage, Aza wanted to know what it meant, in practice, if billions of people were spending 50 percent more time on a string of social media sites. When he was done, he stared at the sums. Every day, as a direct result of his invention, the combined total of 200,000 more total human lifetimes - every moment from birth to death - is now spent scrolling through a screen. These hours would otherwise have been spent on some other activity. When he described this to me, he sounded a little stunned. That time is 'just completely gone. It's like their entire life - poof. That time, which could have been used for solving climate change, for spending time with their family, for strengthening social bonds. For whatever is it that makes their life well-lived. It's just...' He trailed off.

What is WordPress? WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. Many famous blogs, news outlets, music sites, Fortune 500 companies and celebrities are using WordPress. WordPress is web software you can use to create a beautiful website, blog, or app. We like to say that WordPress is both free and priceless at the same time. There are thousands of plugins and themes available to transform your site into almost anything you can imagine. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. You can download and install a software script called WordPress from wordpress.org. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. There is also a servicecalled WordPress.com. WordPress users may install and switch between different themes. Themes allow users to change the look and functionality of a WordPress website and they can be installed without altering the content or health of the site. Every WordPress website requires at least one theme to be present and every theme should be designed using WordPress standards with structured PHP, valid HTML and Cascading Style Sheets (CSS). Themes: WordPress is definitely the world’s most popular CMS. The script is in its roots more of a blog than a typical CMS. For a while now it’s been modernized and it got thousands of plugins, what made it more CMS-like. WordPress does not require PHP nor HTML knowledge unlinke Drupal, Joomla or Typo3. A preinstalled plugin and template function allows them to be installed very easily. All you need to do is to choose a plugin or a template and click on it to install. It’s good choice for beginners. Plugins: WordPress’s plugin architecture allows users to extend the features and functionality of a website or blog. WordPress has over 40,501 plugins available. Each of which offers custom functions and features enabling users to tailor their sites to their specific needs. WordPress menu management has extended functionalities that can be modified to include categories, pages, etc. If you like this post then please share and like this post. To learn more About website design in wordpress You can visit @ tririd.com Call us @ 8980010210

A word of explanation about how the information in this book was obtained, evaluated and used. This book is designed to present, as best my reporting could determine, what really happened. The core of this book comes from the written record—National Security Council meeting notes, personal notes, memos, chronologies, letters, PowerPoint slides, e-mails, reports, government cables, calendars, transcripts, diaries and maps. Information in the book was supplied by more than 100 people involved in the Afghanistan War and national security during the first 18 months of President Barack Obama’s administration. Interviews were conducted on “background,” meaning the information could be used but the sources would not be identified by name. Many sources were interviewed five or more times. Most allowed me to record the interviews, which were then transcribed. For several sources, the combined interview transcripts run more than 300 pages. I have attempted to preserve the language of the main characters and sources as much as possible, using their words even when they are not directly quoted, reflecting the flavor of their speech and attitudes. Many key White House aides were interviewed in-depth. They shared meeting notes, important documents, recollections of what happened before, during and after meetings, and assisted extensively with their interpretations. Senior and well-placed military, intelligence and diplomatic officials also provided detailed recollections, read from notes or assisted with documents. Since the reporting was done over 18 months, many interviews were conducted within days or even hours after critical discussions. This often provided a fresher and less-calculated account. Dialogue comes mostly from the written record, but also from participants, usually more than one. Any attribution of thoughts, conclusions or feelings to a person was obtained directly from that person, from notes or from a colleague whom the person told. Occasionally, a source said mid-conversation that something was “off-the-record,” meaning it could not be used unless the information was obtained elsewhere. In many cases, I was able to get the information elsewhere so that it could be included in this book. Some people think they can lock up and prevent publication of information by declaring it “off-the-record” or that they don’t want to see it in the book. But inside any White House, nearly everyone’s business and attitudes become known to others. And in the course of multiple, extensive interviews with firsthand sources about key decision points in the war, the role of the players became clear. Given the diversity of sources, stakes and the lives involved, there is no way I could write a sterilized or laundered version of this story. I interviewed President Obama on-the-record in the Oval Office for one hour and 15 minutes on Saturday, July 10, 2

The trends speak to an unavoidable truth. Society's future will be challenged by zoonotic viruses, a quite natural prediction, not least because humanity is a potent agent of change, which is the essential fuel of evolution. Notwithstanding these assertions, I began with the intention of leaving the reader with a broader appreciation of viruses: they are not simply life's pathogens. They are life's obligate partners and a formidable force in nature on our planet. As you contemplate the ocean under a setting sun, consider the multitude of virus particles in each milliliter of seawater: flying over wilderness forestry, consider the collective viromes of its living inhabitants. The stunnig number and diversity of viruses in our environment should engender in us greater awe that we are safe among these multitudes than fear that they will harm us. Personalized medicine will soon become a reality and medical practice will routinely catalogue and weigh a patient's genome sequence. Not long thereafter one might expect this data to be joined by the patient's viral and bacterial metagenomes: the patient's collective genetic identity will be recorded in one printout. We will doubtless discover some of our viral passengers are harmful to our health, while others are protective. But the appreciation of viruses that I hope you have gained from these pages is not about an exercise in accounting. The balancing of benefit versus threat to humanity is a fruitless task. The viral metagenome will contain new and useful gene functionalities for biomedicine: viruses may become essential biomedical tools and phages will continue to optimize may also accelerate the development of antibiotic drug resistance in the post-antibiotic era and emerging viruses may threaten our complacency and challenge our society economically and socially. Simply comparing these pros and cons, however, does not do justice to viruses and acknowledge their rightful place in nature. Life and viruses are inseparable. Viruses are life's complement, sometimes dangerous but always beautiful in design. All autonomous self-sustaining replicating systems that generate their own energy will foster parasites. Viruses are the inescapable by-products of life's success on the planet. We owe our own evolution to them; the fossils of many are recognizable in ERVs and EVEs that were certainly powerful influences in the evolution of our ancestors. Like viruses and prokaryotes, we are also a patchwork of genes, acquired by inheritance and horizontal gene transfer during our evolution from the primitive RNA-based world. It is a common saying that 'beauty is in the eye of the beholder.' It is a natural response to a visual queue: a sunset, the drape of a designer dress, or the pattern of a silk tie, but it can also be found in a line of poetry, a particularly effective kitchen implement, or even the ruthless efficiency of a firearm. The latter are uniquely human acknowledgments of beauty in design. It is humanity that allows us to recognize the beauty in the evolutionary design of viruses. They are unique products of evolution, the inevitable consequence of life, infectious egotistical genetic information that taps into life and the laws of nature to fuel evolutionary invention.

Blessed Man” is a tribute to Updike’s tenacious maternal grandmother, Katherine Hoyer, who died in 1955. Inspired by an heirloom, a silver thimble engraved with her initials, a keepsake Katherine gave to John and Mary as a wedding present (their best present, he told his mother), the story is an explicit attempt to bring her back to life (“O Lord, bless these poor paragraphs, that would do in their vile ignorance Your work of resurrection”), and a meditation on the extent to which it’s possible to recapture experience and preserve it through writing. The death of his grandparents diminished his family by two fifths and deprived him of a treasured part of his past, the sheltered years of his youth and childhood. Could he make his grandmother live again on the page? It’s certainly one of his finest prose portraits, tender, clear-eyed, wonderfully vivid. At one point the narrator remembers how, as a high-spirited teenager, he would scoop up his tiny grandmother, “lift her like a child, crooking one arm under her knees and cupping the other behind her back. Exultant in my height, my strength, I would lift that frail brittle body weighing perhaps a hundred pounds and twirl with it in my arms while the rest of the family watched with startled smiles of alarm.” When he adds, “I was giving my past a dance,” we hear the voice of John Updike exulting in his strength. Katherine takes center stage only after an account of the dramatic day of her husband’s death. John Hoyer died a few months after John and Mary were married, on the day both the newlyweds and Mary’s parents were due to arrive in Plowville. From this unfortunate coincidence, the Updike family managed to spin a pair of short stories. Six months before he wrote “Blessed Man,” Updike’s mother had her first story accepted by The New Yorker. For years her son had been doing his filial best to help get her work published—with no success. In college he sent out the manuscript of her novel about Ponce de León to the major Boston publishers, and when he landed at The New Yorker he made sure her stories were read by editors instead of languishing in the slush pile. These efforts finally bore fruit when an editor at the magazine named Rachel MacKenzie championed “Translation,” a portentous family saga featuring Linda’s version of her father’s demise. Maxwell assured Updike that his colleagues all thought his mother “immensely gifted”; if that sounds like tactful exaggeration, Maxwell’s idea that he could detect “the same quality of mind running through” mother and son is curious to say the least. Published in The New Yorker on March 11, 1961, “Translation” was signed Linda Grace Hoyer and narrated by a character named Linda—but it wasn’t likely to be mistaken for a memoir. The story is overstuffed with biblical allusion, psychodrama, and magical thinking, most of it Linda’s. She believes that her ninety-year-old father plans to be translated directly to heaven, ascending like Elijah in a whirlwind, with chariots of fire, and to pass his mantle to a new generation, again like Elijah. It’s not clear whether this grand design is his obsession, as she claims, or hers. As it happens, the whirlwind is only a tussle with his wife that lands the old folks on the floor beside the bed. Linda finds them there and says, “Of all things. . . . What are you two doing?” Her father answers, his voice “matter-of-fact and conversational”: “We are sitting on the floor.” Having spoken these words, he dies. Linda’s son Eric (a writer, of course) arrives on the scene almost immediately. When she tells him, “Grampy died,” he replies, “I know, Mother, I know. It happened as we turned off the turnpike. I felt

What a joy this book is! I love recipe books, but it’s short-lived; I enjoy the pictures for several minutes, read a few pages, and then my eyes glaze over. They are basically books to be used in the kitchen for one recipe at a time. This book, however, is in a different class altogether and designed to be read in its entirety. It’s in its own sui generis category; it has recipes at the end of most of the twenty-one chapters, but it’s a book to be read from cover to cover, yet it could easily be read chapter by chapter, in any order, as they are all self-contained. Every bite-sized chapter is a flowing narrative from a well-stocked brain encompassing Balinese culture, geography and history, while not losing its main focus: food. As you would expect from a scholar with a PhD in history from Columbia University, the subject matter has been meticulously researched, not from books and articles and other people’s work, but from actually being on the ground and in the markets and in the kitchens of Balinese families, where the Balinese themselves learn their culinary skills, hands on, passed down orally, manually and practically from generation to generation. Vivienne Kruger has lived in Bali long enough to get it right. That’s no mean feat, as the subject has not been fully studied before. Yes, there are so-called Balinese recipe books, most, if I’m not mistaken, written by foreigners, and heavily adapted. The dishes have not, until now, been systematically placed in their proper cultural context, which is extremely important for the Balinese, nor has there been any examination of the numerous varieties of each type of recipe, nor have they been given their true Balinese names. This groundbreaking book is a pleasure to read, not just for its fascinating content, which I learnt a lot from, but for the exuberance, enthusiasm and originality of the language. There’s not a dull sentence in the book. You just can’t wait to read the next phrase. There are eye-opening and jaw-dropping passages for the general reader as Kruger describes delicacies from the village of Tengkudak in Tabanan district — grasshoppers, dragonflies, eels and live baby bees — and explains how they are caught and cooked. She does not shy away from controversial subjects, such as eating dog and turtle. Parts of it are not for the faint-hearted, but other parts make you want to go out and join the participants, such as the Nusa Lembongan fishermen, who sail their outriggers at 5.30 a.m. The author quotes Miguel Covarrubias, the great Mexican observer of the 1930s, who wrote “The Island of Bali.” It has inspired all writers since, including myself and my co-author, Ni Wayan Murni, in our book “Secrets of Bali, Fresh Light on the Morning of the World.” There is, however, no bibliography, which I found strange at first. I can only imagine it’s a reflection of how original the subject matter is; there simply are no other sources. Throughout the book Kruger mentions Balinese and Indonesian words and sometimes discusses their derivations. It’s a Herculean task. I was intrigued to read that “satay” comes from the Tamil word for flesh ( sathai ) and that South Indians brought satay to Southeast Asia before Indonesia developed its own tradition. The book is full of interesting tidbits like this. The book contains 47 recipes in all, 11 of which came from Murni’s own restaurant, Murni’s Warung, in Ubud. Mr Dolphin of Warung Dolphin in Lovina also contributed a number of recipes. Kruger adds an introduction to each recipe, with a detailed and usually very personal commentary. I think my favorite, though, is from a village priest (pemangku), I Made Arnila of the Ganesha (Siwa) Temple in Lovina. water. I am sure most will enjoy this book enormously; I certainly did.” Review published in The Jakarta Globe, April 17, 2014. Jonathan Copeland is an author and photographer based in Bali. thejakartaglobe/features/spiritual-journey-culinary-world-bali

at the piece of furniture that appears in Figure 16 on the following page. Hardly a well-designed chair, is it? The seat is so low that you’d practically have to squat on it. The back is too high; the upper bar is a horizontal slab on which you could not lean comfortably. How come? Actually, this is not a chair. It is a church kneeler. The height is right for kneeling. The “back” is in fact the front, and the upper slab is there to rest not one’s back but one’s praying hands. Once this artifact’s real function is recognized, what looked like flaws turn out to be well-designed features. Like the object in Figure 16, reason seems to have an obvious function: to help individuals achieve greater knowledge and make better decisions on their own. After all, if using reason doesn’t help one reach better beliefs and choices, what is it good for? However, like a kneeler used as a chair, reasoning serves this function very poorly.

You’d hire a web design firm, package your secret into a landing page and a super-slick marketing funnel, and start placing ads on Facebook. Yes, that’s the first thing I’d do if I had the billion-dollar secret!

Quoting page 65-66: Race-conscious affirmative action is a familiar term of journalistic convenience. It identifies unambiguously the controversial element of minority preferences in distributing benefits. But it also conflates racially targeted civil rights remedies with affirmative action preferences for groups, such as Hispanics and women, given protected class status irrespective of race. … It includes nonracial as well as racial preferences, and it distinguishes such remedies, available only to officially designated protected classes, from the soft affirmative action … which emphasized special outreach programs for recruiting minorities … within a traditional liberal framework of equal individual rights for all Americans. … The architects of race-conscious affirmative action, Skrentny observes, developed their remedy in the face of public opinion heavily arrayed against it. Unlike most public policy in America, hard affirmative action was originally adopted without the benefit of any organized lobbying by the major interest groups involved. Instead, government bureaucrats, not benefiting interest groups, provided the main impetus. The race-conscious model of hard affirmative action was developed in trial-and-error fashion by a coalition of mostly white, second-tier civil servants in the social service agencies of the presidency… To Skrenty’s core irony, we may add three further ironies, first, the key to political survival for hard affirmative action was persistent support from the Republican Party… Second, the theories of compensatory justice supporting minority preference policies were devised only after the adoption of the policies themselves. Finally, affirmative action preferences which supporters rationalized as necessary to compensate African-Americans for historic discrimination, and which for twenty years were successfully defended in federal courts primarily on those grounds, soon benefited millions of immigrants newly arrived from Latin America and Asia.

Bitcoin is not a smart network. Bitcoin is a dumb network. It really is a dumb network. It is a dumb transaction-processing network. It’s a dumb network for verifying a very simple scripting language. It doesn’t offer a complete range of financial services and products. It doesn’t have automation and incredible features built in. Bitcoin is simply a dumb network, and that is one of its strongest and most important features. When you design networks, when you architect network systems, one of the most fundamental choices is this: do you make a dumb network that supports smart devices, or do you make a smart network that supports dumb devices? 5.1.1. The Smart Network - Phones The phone network was a very smart network. The telephone at the end of that network was a very dumb device. If you had a pulse-dialing phone, that thing had maybe four electronic components inside it. It was basically a switch on a wire with a speaker attached to it. You could dial by flicking the hook up and down fast enough. 
The phone was a dumb device; it had no intelligence whatsoever. Everything the phone network did was in the network. Caller ID was a network feature. Call waiting was a network feature. And if you wanted to make the experience better, you had to upgrade the network but you didn’t need to upgrade the device. That was a critical design decision because, at that time, the belief was that smart networks were better because you could deliver these incredible services just by upgrading the network for everyone. There is one small disadvantage with smart networks. They have to be upgraded from the center out. And that means innovation occurs at the center, by one player, and requires permission. As a result of smart network design, innovation only happens when a feature is needed by all of the subscribers of the network, when it is compelling enough to disrupt the function of the entire network to upgrade it. 5.1.2. The Dumb Network - Internet The internet is a dumb network. It’s dumb as rocks. All it can do is move data from point A to point B. It doesn’t know what that data is. It can’t tell the difference between a Skype call and a web page. It doesn’t know if the device on the end is a desktop computer or a mobile phone, a vacuum cleaner, a refrigerator, or a car. It doesn’t know if that device is powerful or not. If it can do multimedia or not. It doesn’t know, it doesn’t care. In order to run a new application or innovate on a dumb network, all you have to do is add innovation at the edge. Because a dumb network can support smart devices, you don’t need to change anything in the network. If you push intelligence to the edge of the network, an application that only has five users can be implemented so long as those five users upgrade their devices to implement that application. The dumb network will transport their data because it doesn’t know the difference and it doesn’t care. 5.1.3. Bitcoin’s Dumb Network Bitcoin is a dumb network supporting really smart devices, and that is an incredibly powerful concept because bitcoin pushes all of the intelligence to the edge. It doesn’t care if the bitcoin address is the address of a multimillionaire, the address of a central bank, the address of a smart contract, the address of a device, or the address of a human. It doesn’t know. It doesn’t care if the transaction is carrying lots of money or not much money at all. It doesn’t care if the address is in Kuala Lumpur or downtown New York. It doesn’t know, it doesn’t care. It moves money from one address to another based on a simple locking script. And that means that if you want to build a new application on top of bitcoin, you can upgrade the

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Isabella Di Fabio Website If you are designing a website and want more visitors, we recommend that you continue to explore tips that you can use when creating a website. If you have any tips for writing website content for your website or other types of content, please feel free to share them with us. Isabella Secret Story telling of Optimize a Website - This allows you to optimize your articles with the appropriate keywords that can attract visitors to your website. SEO best practices that help your readers find more great content by linking to specific words and phrases. So when you write content for your websites, use SEO best practices to help you improve your page rank and key keywords. If you follow the steps above, you can learn how to write web page content that will attract readers and search engines, generate revenue and ensure that your pages do everything they can to help you grow your business. These five steps give you a solid foundation on which to grow your website, no matter what type of website you create. Before you write a word about content for your websites, you know what content you are writing and How will it work for you? Isabella Di Fabio Be aware that your company owns the rights to all content on its website, including the content on your website. To be clear, your site is not protected by copyright, and you cannot copyright any of the contents of the site that includes the pages, images, videos, links, text, audio and video content of your site. You need to ask yourself how differentiating content should be, who created it, and how you know if it really makes a significant contribution to your website. Your website should generate content without trying to guess what might go down well in search engines. Feed the real interest in your topic from the readers of your website to the topic and control the traffic on this topic. Isabella Di Fabio Secret Story of Web Design - In other words, write content that answers questions, explain how you can do something for your readers, and provide the quality information you want. It's one thing to create content optimized for search engine bots, but it's another to write it in a way that makes Google search more valuable. Create content that users actually want to read and create it in the best possible quality. When you learn how to write content on your website, you want to consider all the ways you can encourage the reader to become active on the site.

Later that week, on the plane home, Ross wrote me a scathing eleven-page confidential report. He called my "$2 billion by 2020" vision "statistically impossible" and "ridiculous," and listed my blind spots as a leader. "Charity: water is a shop of 15 people, but a team of exactly one. You," Ross wrote. "You control everything, You even run everything. You are the product design guy. The merchandising guy. The fundraising guy. The message guy. Probably even the check-signing guy ... Metaphorically, if you're still in the club biz, you can either be the bartender or running the show ... You can't mix the drinks and run the whole club." Ross said I needed to start thinking like a CEO, which meant grow up, stop worrying about day-to-day details, and start focusing on big-picture, multi-year goals. "Whether history records you as a success or failure," Ross warned, "will depend on whether you can shift from living in today to living in tomorrow." It was some of the best advice I'd ever gotten. p221

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What kinds of Work will You do in Freelancing? What kind of work will you do in Freelancing? And to understand the type of work in freelancing, You need to have a clear idea of what freelancing is. There is no specific type of freelancing, it can be of many types, such as - Freelance Photography, Freelance Journalism, Freelance Writer, Freelance Data Entry, Freelance Logo Designer, Freelance Graphics Designer etc. There's no end to the amount of work you can do with freelancing. The most interesting thing is that you are everything in this process. There is no one to twirl over your head, you are the boss here. Even here there is no obligation to work from 9-5. Today I discuss some freelancing tasks that are popular in the freelancing sector or are done by many freelancers. For example: Data Entry: It wouldn't be too much of a mistake to say that data entry is the easiest job. Rather, it can be said without a doubt that data entry is more difficult than any other job. Data entry work basically means typing. This work is usually provided as a PDF file and is described as a 'Word type work'. Any employee can take a data entry job as a part-time job for extra income at the end of his work. Graphics Design: One of the most popular jobs in the freelancing world is graphic design. The main reasons for the popularity of this work are its attractiveness and simplicity. Everything we see online is contributed by graphics. For example, Cover pages, Newspaper, Book cover pages, advertisements and Photographs, Editing or changing the background of a picture or photo, Creating banners for advertising, Creating visiting cards, Business cards or leaflets, Designed for webpages known as (PhD), T-shirt designing, Logo designing, Making cartoons and many more. Web Design and Development: 'Web design' or 'Site design' are used interchangeably. The most important job of freelancing is web design. From the simplest to the most difficult aspects of this work, almost all types of work are done by freelancers. There are many other themes like WordPress, Elementor, Joomla, and DV that can be used to create entire sites. Sometimes coding is required to create some sites. If the web designer has coding experience or skills then there is no problem, and if not then the site creation should be done by programmers. Programming: Programming means writing some signals, codes, or symbols into a specific system. And its job is to give different types of commands or orders to the computer. If you give some command to the computer in Bengali or English, the computer will not understand it. For that want binary code or number. Just as any book is written in English, Hindi, Japanese Bengali, etc. every program is written in some particular programming language like C++, Java, etc. The written form of the program is called source code. A person who writes source code is called a programmer, coder, or developer. While writing the program, the programmer has to follow the syntax or grammar of that particular programming language. Other work: Apart from the above jobs, there are various other types of jobs that are in high demand in the freelancing sector or market. The tasks are: Writing, Article or blog post writing SEO Marketing, Digital marketing, Photo, Audio, Video Editing, Admin jobs, Software development, Translation, Affiliate marketing, IT and Networking etc. Please Visit Our Blogging Website to read more Articles related to Freelancing and Outsourcing, Thank You.

HTML in charge of the structure of the page, and CSS is in charge of the design of it.

Cascading Style Sheets, more commonly referred to as CSS, is a simple design language used to make developing websites easier. It is basically used to define the styles of Web pages, including their layout, design, variations in display for various devices, and sizes of screens.

Apartheid was a police state, a system of surveillance and laws designed to keep black people under total control. A full compendium of those laws would run more than three thousand pages and weigh approximately ten pounds, but the general thrust of it should be easy enough for any American to understand. In America you had the forced removal of the native peoples onto reservations coupled with slavery followed by segregation. Imagine all three of those things happening to the same group of people at the same time. That was apartheid.

Tips on Web Design and Site Marketing Web content is king, which is why we have devoted an entire chapter to it later in this book. It is what draws visitors and ultimately what converts them to customers. So, try to make your web content as engaging as possible. Make sure the content is interactive, unique and educational. Ensure that visitors have the option of plugins while encouraging them to visit as many pages on your site as possible if they want to obtain vital information. The images you use on your website should be both enticing and descriptive in nature. In today’s world, social media is all pervasive. In order to encourage visitors to share your web content, you can include icons of social media platforms on your website. In some select cases, consider integrating social media feeds, like Facebook or Instagram, onto your website so that they can automatically show the latest postings. A "Call-to-Action" can help convert visitors to your site into customers. Always try using a very clear and concise "Call-to-Action" language. Understand what type of conversion you are looking for, and try to provide multiple levels of conversion. For example, a plastic surgeon may provide Schedule an Appointment as a call to action, which will attract only the segment of web visitors who have reached their decision stage. By adding conversion points for visitors who are at earlier stages of their decision making, like signing up for a webcast or your newsletter can help you widen your conversion points and provide inputs to your email marketing. To raise the average amount of time a visitor spends on your website and to minimize the bounce rate, ensure that your website offers a user-friendly and attractive design. This way you will increase the number of links you have on your website and boost its SEO ranking (Tip: While Google’s algorithm is not public, our iterative testing shows that sites with good usability analytics metrics like time on site and bounce rate play favorably in Google’s algorithm, other things remaining constant). Ensure you observe due diligence when designing a website that will enable visitors to navigate in different languages. For example, you may need a lot more space for your menu, as there are languages that use up more space than the English language.

The Israeli social media strategy aimed to involve both domestic and global supporters of its military missions. By doing so, and asking backers to post their own supporting tweets, Face-book posts, or Instagram images, the IDF created a collective mission that other nations could easily mimic by stirring up nationalist fervor online. During Operation Pillar of Defense, the IDF encouraged supporters of Israel to both proudly share when “terrorists” were killed while at the same time reminding a global audience that the Jewish state was a victim. It was a form of mass conscription to the cause through the weaponization of social media.12 This was war as spectacle, and the IDF was spending big to make it happen. The IDF media budget allowed at least 70 officers and 2,000 soldiers to design, process, and disseminate official Israeli propaganda, and almost every social media platform was flooded with IDF content. Today, the IDF Instagram page regularly features pro-gay and pro-feminist messaging alongside its hard-line militaristic iconography.13 On October 1, 2021, the IDF posted across its social media platforms a photo of its headquarters swathed in pink light with this message: “For those who are fighting, for those who have passed, and for those who have survived, the IDF HQ is lit up pink this #BreastCancerAwarenessMonth.” Palestinian American activist Yousef Munayyer responded on Twitter: “An untold number of women in Gaza suffer from breast cancer and are routinely denied adequate treatment and timely lifesaving care because this military operates a brutal siege against over 2 million souls.” On Instagram, however, most of the comments below the post praised the IDF.

What kinds of Work will You do in Freelancing? What kind of work will you do in Freelancing? And to understand the type of work in freelancing, You need to have a clear idea of what freelancing is. There is no specific type of freelancing, it can be of many types, such as - Freelance Photography, Freelance Journalism, Freelance Writer, Freelance Data Entry, Freelance Logo Designer, Freelance Graphics Designer etc. There's no end to the amount of work you can do with freelancing. The most interesting thing is that you are everything in this process. There is no one to twirl over your head, you are the boss here. Even here there is no obligation to work from 9-5. Today I discuss some freelancing tasks that are popular in the freelancing sector or are done by many freelancers. For example: Data Entry: It wouldn't be too much of a mistake to say that data entry is the easiest job. Rather, it can be said without a doubt that data entry is more difficult than any other job. Data entry work basically means typing. This work is usually provided as a PDF file and is described as a 'Word type work'. Any employee can take a data entry job as a part-time job for extra income at the end of his work. Graphics Design: One of the most popular jobs in the freelancing world is graphic design. The main reasons for the popularity of this work are its attractiveness and simplicity. Everything we see online is contributed by graphics. For example, Cover pages, Newspaper, Book cover pages, advertisements and Photographs, Editing or changing the background of a picture or photo, Creating banners for advertising, Creating visiting cards, Business cards or leaflets, Designed for webpages known as (PhD), T-shirt designing, Logo designing, Making cartoons and many more. Web Design and Development: 'Web design' or 'Site design' are used interchangeably. The most important job of freelancing is web design. From the simplest to the most difficult aspects of this work, almost all types of work are done by freelancers. There are many other themes like WordPress, Elementor, Joomla, and DV that can be used to create entire sites. Sometimes coding is required to create some sites. If the web designer has coding experience or skills then there is no problem, and if not then the site creation should be done by programmers. Programming: Programming means writing some signals, codes, or symbols into a specific system. And its job is to give different types of commands or orders to the computer. If you give some command to the computer in Bengali or English, the computer will not understand it. For that want binary code or number. Just as any book is written in English, Hindi, Japanese Bengali, etc. every program is written in some particular programming language like C++, Java, etc. The written form of the program is called source code. A person who writes source code is called a programmer, coder, or developer. While writing the program, the programmer has to follow the syntax or grammar of that particular programming language. Other work: Apart from the above jobs, there are various other types of jobs that are in high demand in the freelancing sector or market. The tasks are: Writing, Article or blog post writing SEO Marketing, Digital marketing, Photo, Audio, Video Editing, Admin jobs, Software development, Translation, Affiliate marketing, IT and Networking etc.

Web designers use the term persistent navigation (or global navigation) to describe the set of navigation elements that appear on every page of a site.

Romans 8:38-39.” A flip of pages sounds between my continuous channel clicks as Delphine recites the designated passage. “For I am sure that neither death nor life, nor angels nor rulers, nor things present nor things to come, nor powers, nor height or depth, nor anything else in all creation will be able to separate us from the love of God in Christ Jesus our Lord.

Liane Flowers invites you to be impressed by a rich and colorful world of floral designs that combines uncompromising professionalism, high skill and a great love for flowers for one perfect bouquet. We provide a selection of unique bouquets for every occasion and every purpose and offer the best services in the field including luxury bouquet design at another level, bridal bouquet design, sweet bouquet design, car decoration, flower deliveries, stage arrangements for events (exclusive animal-shaped arrangements in Israel), Powers box in all styles Dreamy (we have over 2000 styles), and more. The uncompromising professionalism, the unique accessories combined in the flower designs and our high sense of service make the difference! Visit the Facebook page and be impressed and we will be happy to be at your service. Phone 077-210-3499

Isabella Di Fabio Web developers who design, build and implement web sites are involved in creating Web pages and help design aesthetic features such as layouts and colors, as well as technical considerations like designing a web site that can handle a certain amount of Internet traffic. Web developers in this role focus on the back-end development of websites, which includes the creation of complex search functions. It is not mandatory that their task is to know how to program the design, but to make it real in the browser. The design for print and web has never been as diverse as it is today. A group of web designers who understand the entire WordPress hierarchy system and know how to put together the code to use actions, filters and hooks to customize WordPress in the right way. Isabella Di Fabio If you want to pick a skill, learn something that is universally appealing and can be applied to many different types of clients and projects. The more you can do for a client generally, the better and the more work you can accept.

Jeremy George Lake Charles Corvette Logo The original corvette logo was designed by Robert Bartholomew, interior designer for Chevrolet in 1953. The Corvette logo has changed a lot since the 1953 model launch, but it has always had two flags. When the Corvette was launched in 1953, Chevrolet devised a plan to use the Checkered Flag and the American Flag, two things that marked the Corvette as part of its original emblem. When Chevrolet prepared for its new Corvette Sport in the early 1950s, the task of designing the emblem and logo fell to Chevrolet interior designer Robert Bartholomew. Bartholome created the first version of the Corvette logo before the car itself was introduced in 1953. The original logo consisted of two crossing masts, two flags, a checkered flag and the US flag. Bartholomew had a last minute replacement flag bearing the Chevrolet logo and the Fleur-de-lis, a French symbol which was part of the coat of arms of the Louis Chevrolet family (USA ). Jeremy George Lake Charles The newly revealed emblem was part of a flurry of information released during the eighth-generation Corvette basketball tournament in Bowling Green, Kentucky. To keep fans enthralled until next year, Chevy also unveiled a revamped version of the Corvette Cross Flag logo that appeared on the Vette in 2014. The alleged logo for the eighth Chevrolet Corvette generation was leaked in February, and the models' Facebook page confirmed it was the real deal.

Page 141: Political anger and demands for privileges are, of course, not limited to the less privileged. Indeed, even when demands are made in the name of less privileged racial or ethnic groups, often it is the more privileged members of such groups who make the demands and who benefit from policies designed to meet such demands. These demands may erupt suddenly in the wake of the creation (or sharp enlargement) of a newly educated class which sees its path to coveted middle-class professions blocked by competition of other groups--as in India, French Canada, or Lithuania, for example.

The root of the disinformation problem, of course, lay in the technology. Facebook was designed to throw gas on the fire of any speech that invoked an emotion, even if it was hateful speech—its algorithms favored sensationalism. Whether a user clicked on a link because they were curious, horrified, or engaged was immaterial; the system saw that the post was being widely read, and it promoted it more widely across users’ Facebook pages. The situation in Myanmar was a deadly experiment in what could happen when the internet landed in a country where a social network became the primary, and most widely trusted, source of news.

It is why the England national football team page on Wikipedia is about the men’s national football team, while the women’s page is called the England women’s national football team,

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The organization presented here, however, works for many student research projects. Keep in mind that advisors, committee members, and potentially external reviewers will evaluate the final proposal on clarity, content, and whether specified guidelines are met. The following is the content and organization I recommend: 1.   A cover page, which contains the title, your name, committee member names, and the date 2.   An introduction to the problem describing the general scope of the project and why it is important 3.   A literature review synthesizing prior research and describing the theoretical framework of your research 4.   Specific objectives or research questions and hypotheses (when appropriate) your proposal addresses 5.   A detailed description of your research methods, including data collection and analytical approaches 6. Project significance and implications 7.   An annotated time line for the anticipated completion of the research 8. An alphabetized list of references 9. Appendix (optional)

designed for people. User Interface gurus consult for large sums of money to build HTML code that is easy to use and displays correctly

which a drawing imported into a text document can no longer be altered, but must be changed in the original graphics program and reintroduced into the text document.) Out of the box the Star was multilingual, offering typefaces and keyboard configurations that could be implemented in the blink of an eye for writing in Russian, French, Spanish, and Swedish through the use of “virtual keyboards”—graphic representations of keyboards that appeared on screen to show the user where to find the unique characters in whatever language he or she was using. In 1982 an internal library of 6,000 Japanese kanji characters was added; eventually Star users were able to draft documents in almost every modern language, from Arabic and Bengali to Amharic and Cambodian. As the term implied, the user’s view of the screen resembled the surface of a desk. Thumbnail-sized icons representing documents were lined up on one side of the screen and those representing peripheral devices—printers, file servers, e-mail boxes—on the other. The display image could be infinitely personalized to be tidy or cluttered, obsessively organized or hopelessly confused, alphabetized or random, as dictated by the user’s personality and taste. The icons themselves had been painstakingly drafted and redrafted so they would be instantaneously recognized by the user as document pages (with a distinctive dog-eared upper right corner), file folders, in and out baskets, a clock, and a wastebasket. Thanks to the system’s object-oriented software, the Star’s user could launch any application simply by clicking on the pertinent icon; the machine automatically “knew” that a text document required it to launch a text editor or a drawing to launch a graphics program. No system has ever equaled the consistency of the Star’s set of generic commands, in which “move,” “copy,” and “delete” performed similar operations across the entire spectrum of software applications. The Star was the epitome of PARC’s user-friendly machine. No secretary had to learn about programming or code to use the machine, any more than she had to understand the servomechanism driving the dancing golf ball to type on an IBM Selectric typewriter. Changing a font, or a margin, or the space between typed lines in most cases required a keystroke or two or a couple of intuitive mouse clicks. The user understood what was happening entirely from watching the icons or documents move or change on the screen. This was no accident: “When everything in a computer system is visible on the screen,” wrote David Smith, a designer of the Star interface, “the display becomes reality. Objects and actions can be understood purely in terms of their effects on the display.

You will find in this treasure the foundation of peace and love of God. God’s love has been sprinkled and weaved throughout each page with specific scriptures and verbiage that will break the bands of wickedness, undo the heavy burdens, relieve the oppressed, and set the captive free, like a skilled tailor who carefully designs and contours an outfit for a king or queen.

A grid is successfully implemented only if a designer rises above the uniformity implied by its structure and uses it to create a dynamic visual experience that sustains interest page after page, screen after screen. The greatst danger in using a grid is to succumb to its regularity.

Contrary to what Sambos would have us believe; the reason that our young Black males are becoming failures is not because of the legacy of slavery, it is because of the dismantlement of the Black family. The destruction of the Black family was not due to slavery, it was due to cultural failures and liberal governmental incentives designed to remove fathers from Black households.

Now, now, Mason. Don’t forget once she’s designed for you, she’s no longer your product but rather your beautiful blushing bride.” “What do you think, Bradley?” Dr. Ivory asked. “Bradley?” This time, anger laced his tone. “Yes, sir?” Bradley looked at him with defeated eyes. “Do you think product number five will look good in this for the wedding night?” He sneered, and I swore it took every ounce of willpower not to jump across the table and gauge his fucking green eyes out. “Look at it, Bradley. Look at the outfit and tell us exactly your thoughts.” Dr. Ivory knew what he was doing. He was torturing that innocent young woman’s brother. The binder slid over toward us, and I looked at the image. A black lace outfit, combined with a dog collar-looking choker and leash was on the page, and the page beside it contained a white lace outfit with the same dog collar and leash. Suddenly it all started to piece together. The ‘white-therapy’ had to be some distorted way to make these women submissive? But how? This wasn’t some kind of rehabilitation; this was molding women to be subservient wives for these disturbed men.

No one can take in a building all at once. It's like when we take a photograph – we're looking at only a few things, half a dozen or even a dozen – and yet the photo records everything in our frame of vision. And it's those thousand other details that anchor us far below what we consciously see. It's what we unconsciously see that gives us the feeling of familiarity with the mind behind a building. Sometimes it seems as if the architect had full knowledge of these thousand other details in his design, not just the different kinds of light possible across a stone facade, or across the floor, or filling the crevices of an ornament, but as if he knew just how the curtains would blow into the room through the open window and cause just that particular shadow and turn a certain page of a certain book at just that moment of the story, and that the dimness of the Sunday rain would compel the woman to rise from the table and draw the man's face to the warmth of her.

Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page. So what makes a direct response ad? Here are some of the main characteristics: It’s trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or “brand” marketing—no one will ever know what ad compelled you to buy that can of Coke; heck you may not even know yourself. It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention-grabbing headlines with strong sales copy that is “salesmanship in print.” Often the ad looks more like an editorial than an ad (hence making it at least three times more likely to get read). It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market. It makes a specific offer. Usually, the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report. The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears, and frustrations. By contrast, mass media or “brand” marketing has a broad, one-size-fits-all marketing message and is focused on the advertiser. It demands a response. Direct response advertising has a “call to action,” compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses. Interested, high-probability prospects have easy ways to respond, such as a regular phone number, a free recorded message line, a website, a fax back form, a reply card or coupons. When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response. It includes multi-step, short-term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer”—tied to whatever next step you want the prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, email, fax and phone are made. Often there is a time or quantity limit on the offer.

How to get my business on top of google search? Let’s begin with an explanation of why being on top of Google is important. To be precise, what does this mean? What are the advantages and disadvantages of being here? And who should care about it in any case? Being on top of google search means that when users make the search query - the site appears before its competitors. Not only in the row of results, but also among them in the first place. The more often you are there, the better. Being on top of Google search has a significant impact on traffic growth for your business. This is due to two reasons: 1) 80% of people do not click beyond page 1 in search engine results 2) When someone goes down to pages 2-3 they do not stay there, so it's a lost cause When it comes to SEO, there are no secrets or magic formulas that work 100% all the time. There is only a set of rules that helps you determine which actions yield a better result based on research made within a certain period of time. It may not be 100%, but you need to know at least some basics in order to have an idea about why your site doesn't have high rankings yet and what needs to be done to achieve them! Based on our experience with improving the search engine position of numerous fantasy app development websites, we compiled this list of the most important factors that influence Google rankings: 1. The code of your website and its structure (technical part) 2. The relevance of content on your site - how to make it unique and relevant at the same time (on-page factors) 3. Relevance and popularity of backlinks pointing to your site (off-page factors) 4. Quality of traffic coming from search engines to your website (on-page and off-page factors) 5. The overall authority, popularity, and trustworthiness of a domain name as well as quantity and quality of backlinks you have pointing to it (backlink profile). 6. Compatibility with the type and model of used CMS platform, user-friendliness, and a number of bugs or errors that may be present 7. Terms and conditions mentioned on your website as well as its structure, design, and user-friendliness (UX)

The dog account’s popularity spread beyond her family and friends to a few thousand people. But on a Monday night in December 2012, the account started gaining fans around the world. After Toffey posted three pictures of Tuna on the Instagram blog that night, the dog’s following grew from 8,500 to 15,000 within 30 minutes. Dasher pulled to refresh the page: 16,000. By the next morning, Tuna was at 32,000 followers. Dasher’s phone started ringing with media requests from around the world. Anderson Cooper’s talk show offered to fly her to DC; she appeared via webcast, thinking it wouldn’t be feasible to take a vacation day. But as requests for appearances continued to come in, her friends warned her about what was coming before she realized it: she would have to quit her job at the Pacific Design Center in Los Angeles and run her dog’s account full-time. It sounded ridiculous, so she took a month off to test the theory. Sure enough, BarkBox, which made a subscription box for pet items, was willing to sponsor Dasher and her friend on an eight-city tour with Tuna. People in various cities came up to her, crying, telling her they were struggling with depression or anxiety and that Tuna was bringing them joy. “That was the first time that I realized how much weight these posts had for people,” Dasher later recalled. “And that’s also when I realized I wanted to do this full-time.” Her life became about managing Tuna’s fame. Berkley, part of Penguin Random House, signed her up to write a book titled Tuna Melts My Heart: The Underdog with the Overbite. That led to more brand deals, plus merchandising to put Tuna’s likeness on stuffed animals and mugs. In her book’s acknowledgments, she thanks Tuna most of all, but also Toffey for sharing the post that changed her life. The tastes of one Instagram employee directly affected her financial success, but also the habits of the two million people who now follow that dog—including Ariana Grande.

As I’ve said throughout this book, networked products tend to start from humble beginnings—rather than big splashy launches—and YouTube was no different. Jawed’s first video is a good example. Steve described the earliest days of content and how it grew: In the earliest days, there was very little content to organize. Getting to the first 1,000 videos was the hardest part of YouTube’s life, and we were just focused on that. Organizing the videos was an afterthought—we just had a list of recent videos that had been uploaded, and you could just browse through those. We had the idea that everyone who uploaded a video would share it with, say, 10 people, and then 5 of them would actually view it, and then at least one would upload another video. After we built some key features—video embedding and real-time transcoding—it started to work.75 In other words, the early days was just about solving the Cold Start Problem, not designing the fancy recommendations algorithms that YouTube is now known for. And even once there were more videos, the attempt at discoverability focused on relatively basic curation—just showing popular videos in different categories and countries. Steve described this to me: Once we got a lot more videos, we had to redesign YouTube to make it easier to discover the best videos. At first, we had a page on YouTube to see just the top 100 videos overall, sorted by day, week, or month. Eventually it was broken out by country. The homepage was the only place where YouTube as a company would have control of things, since we would choose the 10 videos. These were often documentaries, or semi-professionally produced content so that people—particularly advertisers—who came to the YouTube front page would think we had great content. Eventually it made sense to create a categorization system for videos, but in the early years everything was grouped in with each other. Even while the numbers of videos was rapidly growing, so too were all the other forms of content on the site. YouTube wasn’t just the videos, it was also the comments left by viewers: Early in we saw that there were 100x more viewers than creators. Every social product at that time had comments, so we added them to YouTube, which was a way for the viewers to participate, too. It seems naive now, but we were just thinking about raw growth at that time—the raw number of videos, the raw number of comments—so we didn’t think much about the quality. We weren’t thinking about fake news or anything like that. The thought was, just get as many comments as possible out there, and the more controversial the better! Keep in mind that the vast majority of videos had zero comments, so getting feedback for our creators usually made the experience better for them. Of course now we know that once you get to a certain level of engagement, you need a different solution over time.

Canva created thousands of SEO-optimized pages with design templates and tutorials because they realized many basic design tasks start with a Google search like “award certificate template.

and most critically, love for yourself and others. Love is the most important tool of all in your inner medicine bag; in fact, it is the birthplace of every other positive tool you can ever possess. The contents of your outer medicine bag have a mysterious ability to support the transformation of your inner medicine bag. Meaningful objects, prayers, and symbols of the natural world help you call on the strength of the nagual that is inside and all around you. Furthermore, the rituals and ceremonies in these pages are designed to open pathways into powerful concepts and abilities like discovering your own divinity, intuition, healing, and awareness. Through these rituals, even as the mind continues its powerfully convincing dream, you can recognize the truth: that everything is already perfect—as it should be—and this includes you.

this life is just a prologue or the opening credits to the Final Chapter. Why focus on what you real y can’t control? You have the choice to accept the ultimate free gift from God which is eternal life through His one and only Son, Jesus Christ. So everyday is just a page in your life, take one day; one page of life at a time. Matthew 6:34 (NLT) “So don’t worry about tomorrow, for tomorrow will bring its own worries. Today’s trouble is enough for today.” We can buy creams and lotions, work out every day and eat right, there is real y NOTHING we can do to slow this chapter of our lives. We can definitely make it healthier and I believe more enjoyable, but we only real y have 100 years or less. Why not focus our efforts on loving God and fol owing His commandments for a better and healthier society. I urge you to focus on the eternal chapter of your life. Do all you can to help you and others live out the final chapter of life in eternal bliss. It’s what we were designed to do! Not in an attempt to earn our salvation, but as gratitude for our salvation. So work hard for the Lord, but remember, the best is yet to come: Final Chapter—Eternal Chapter.

Sure, you can also list your awards, what software you know, and your college degrees on your About page, but your photo and the friendly paragraph you write about yourself are much more important.

every change in size, style, position, or alignment of type on a page indicates a shift in emphasis and implies meaning, whether intended or not. Generally, try to limit types to no more than three sizes or weights per page. And use bold or italic for emphasis without overusing them. You don’t want to use design elements willy-nilly—overemphasis (for instance, ALL BOLD CAPS) can end up being no more helpful than underemphasis,

I, Amanda Marie Ritter, of Peoria, Illinois, give my consent to the following procedures: • The “genetic healing” procedure, as defined by the Bureau of Genetic Welfare: “a genetic engineering procedure designed to correct the genes specified as ‘damaged’ on page three of this form.

Pinterest users never know what they will find on the site. To keep them searching and scrolling, the company employs an unusual design. As the user scrolls to the bottom of the page, some images appear to be cut-off. Often, images appear out of view below the browser fold. However, these images offer a glimpse of what's ahead, even if just barely visible. To relieve their curiosity, all users have to do is scroll to reveal the full picture (figure 25). As more images load on the page, the endless search for variable rewards of the hunt continues.

Within the pages and pages of crazed ruminations documented in large fonts, all caps, and eye-scorching neons, he found only a few articles of interest, mostly from skeptics. The true believers’ integrity was impugned by their incompetent design skills and lack of Internet savvy.

what differentiates a good anything from a great anything you care to think about (business, movie, hotel, product, blog, book, packaging, design, app, talk, school, song, art… keep going) is that the great stuff, the things we give a damn about, have the heart left in them.

The spirit of Bhagavad-gītā is mentioned in Bhagavad-gītā itself. It is just like this: if we want to take a particular medicine, then we have to follow the directions written on the label. We cannot take the medicine according to our own whim or the direction of a friend. It must be taken according to the directions on the label or the directions given by a physician. Similarly, Bhagavad-gītā should be taken or accepted as it is directed by the speaker himself. The speaker of Bhagavad-gītā is Lord Śrī Kṛṣṇa. He is mentioned on every page of Bhagavad-gītā as the Supreme Personality of Godhead, Bhagavān. Of course the word "bhagavān" sometimes refers to any powerful person or any powerful demigod, and certainly here Bhagavān designates Lord Śrī Kṛṣṇa as a great personality, but at the same time we should know that Lord Śrī Kṛṣṇa is the Supreme Personality of Godhead, as is confirmed by all great ācāryas (spiritual masters) like Śaṅkarācārya, Rāmānujācārya, Madhvācārya, Nimbārka Svāmī, Śrī Caitanya Mahāprabhu and many other authorities of Vedic knowledge in India. The Lord Himself also establishes Himself as the Supreme Personality of Godhead in the Bhagavad-gītā, and He is accepted as such in the Brahma-saṁhitā and all the Purāṇas, especially the Śrīmad-Bhāgavatam, known as the Bhāgavata Purāṇa (Kṛṣṇas tu bhagavān svayam). Therefore we should take Bhagavad-gītā as it is directed by the Personality of Godhead Himself. In the Fourth Chapter of the Gītā the Lord says: (1) imaṁ vivasvate yogaṁ proktavān aham avyayam vivasvān manave prāha manur ikṣvākave 'bravīt (2) evaṁ paramparā-prāptam imaṁ rājarṣayo viduḥ sa kāleneha mahatā yogo naṣṭaḥ parantapa (3) sa evāyaṁ mayā te 'dya yogaḥ proktaḥ purātanaḥ bhakto 'si me sakhā ceti rahasyaṁ hy etad uttamam Here the Lord informs Arjuna that this system of yoga, the Bhagavad-gītā, was first spoken to the sun-god, and the sun-god explained it to Manu, and Manu explained it to Ikṣvāku, and in that way, by disciplic succession, one speaker after another, this yoga system has been coming down. But in the course of time it has become lost. Consequently the Lord has to speak it again, this time to Arjuna on the Battlefield of Kurukṣetra.

The fewer documents in RAM, the more likely the server is to page fault to retrieve documents, and ultimately page faults lead to random disk I/O.

Loss Aversion Our desire to avoid pain or loss is even stronger than our desire to pursue joy or gain. Some studies show that losses are twice as powerful psychologically as gains. This implies that a person who loses $100 suffers pain that is more intense than the joy the person experiences when he or she gains $100. There are a few ways to use this psychological trigger in your pricing page design: Free trials – The whole world of free trials is built on the basis of loss aversion. Once a person has been using a product for a while and has become dependent on it, paying for it is the next natural step in order to avoid the loss of the product. Messaging – You can focus a visitor’s attention on the loss they may suffer by not becoming a customer rather than on the gains they may achieve by becoming a customer. Timing – A limited time offer with an expiration date on it sets off the loss aversion trigger and converts visitors quicker.

In exchange for $10 million, the Iranians walked away with two large suitcases and two briefcases filled with everything they needed to kick-start a uranium enrichment program—technical designs for making centrifuges, a couple of disassembled centrifuge prototypes, and a drawing for the layout of a small centrifuge plant containing six cascades.25 Apparently as a bonus, the marketeers threw in a fifteen-page document describing how to turn enriched uranium into uranium metal and cast it into “hemispheres,” the core component of nuclear bombs.

The truth is that our market economy is a finely tuned legal and moral system that has evolved over hundreds of years. It is not a natural condition, but an extremely sophisticated institutional construction, one that requires constant monitoring and enforcement. The system of property rights alone requires a massive legal-bureaucratic apparatus just to keep track of who owns what and who owes what to whom. Consumer protection laws, which establish the basic rules designed to ensure that competition remains “healthy,” are also an enormous legal apparatus. (It was estimated, for instance, that after the “velvet revolution,” the Czech Republic needed to pass eighty thousand pages of law in order to get its product standards up to minimum European Union levels.) Furthermore, the number of regulations must increase every time someone finds a more ingenious way of circumventing the old ones (in the same way that the number of rules governing sport increases every time someone finds a new way of cheating).

The campaign website was funded by Armistead, and he personally authored the content. He was determined that the campaign's values and goals would fit on one page. The website developer, who was experienced with political campaigns, was opposed to this. He lobbied for detailed policy statements and explanations, which was the conventional approach. But Armistead disagreed. The website developer thus learned that day that core principles were more important than thousands of words of speculative verbiage.

Warning messages are surprisingly ineffective against mistakes (even nice requests, such as the one shown in Chapter 4, Figure 4.6, page 143). Was this a mistake or a slip? Both. Issuing the “close” command while the wrong window was active is a memory-lapse slip. But deciding not to read the dialog box and accepting it without saving the contents is a mistake (two mistakes, actually). What can a designer do? Several things:        •  Make the item being acted upon more prominent. That is, change the appearance of the actual object being acted upon to be more visible: enlarge it, or perhaps change its color.        •  Make the operation reversible. If the person saves the content, no harm is done except the annoyance of having to reopen the file. If the person elects Don’t Save, the system could secretly save the contents, and the next time the person opened the file, it could ask whether it should restore it to the latest condition.

Publisher’s note The information supplied in this Guide has been published in good faith on the basis of information submitted by the schools listed. Neither Kogan Page nor Gabbitas Educational Consultants can guarantee the accuracy of the information in this Guide and accept no responsibility for any error or misrepresentation. All liability for loss, disappointment, negligence or other damage caused by the reliance on the information contained in this Guide, or in the event of bankruptcy or liquidation or cessation of trade of any company, individual or firm mentioned, is hereby excluded. First published in Great Britain in 1995 by Kogan Page Limited This eighteenth edition published in 2013 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may only be reproduced, stored or transmitted, in any form, or by any means, with the prior permission

The mythical Thunderbird, in one form or another, was held in awe by practically all of the Indian tribes. On the Great Plains, where the phenomena of thunderstorms was very striking, the Thunderbird was supposed to be a deity in the form of a bird of enormous size, which produced thunder by flapping its wings, and lightning by opening and closing its eyes. These great birds were thought to carry a lake of fresh water on their backs, which caused a great downpour when they flew through the air. Tribes of the Pacific Coast thought the Thunderbird caught whales during a thunderstorm and used its wings as a bow to shoot arrows. Each tribe interpreted the bird differently in its art, as shown on these two pages. The design of the Thunderbird was used to decorate war drums, pottery, and walls and was supposed to protect individuals and tribes from the Evil Spirits.

Writing often in the pages of the New York Times, Allison Arieff is a powerful spokesperson. “Bring back the sidewalk!” she urged in one of her articles, explaining: “Community is born from social routine—running into neighbors at the mailbox or while walking down the street. Design for these serendipitous encounters.”8

1891, a journalist from the Amrita Bazar Patrika managed to rummage through the wastepaper basket at the office of Viceroy Lord Lansdowne. There he found the fragments of a torn-up letter, which with great enterprise he managed to piece together. The letter contained explosive news, revealing as it did in considerable detail the viceroy’s plans to annex the Hindu Maharaja-ruled Muslim-majority state of Jammu & Kashmir. To the consternation of the British authorities, Amrita Bazar Patrika published the letter on its front page. The cat was out of the bag: the newspaper reached the Maharaja of Kashmir, who promptly protested, set sail for London and vehemently lobbied the authorities there to honour their predecessors’ guarantees of his state’s ‘independent’ status. The Maharaja was successful, and Indian nationalists congratulated the Patrika on having thwarted the colonialists’ imperial designs. Had this exposé not taken place, Kashmir would not have remained a ‘princely state’, free to choose the country, and the terms, of its accession upon Independence in 1947; it would have been a province of British India, subject to being carved up by a careless British pen during Partition. The contours of the ‘Kashmir problem’ would have looked very different today. Nonetheless,

What is the book (or books) you’ve given most as a gift, and why? Or what are one to three books that have greatly influenced your life? Mastery by George Leonard. I first read this book 20 years ago, after reading Leonard’s Esquire article, the seed from which the book grew. Leonard wrote the book to share lessons from becoming an Aikido master teacher, despite starting practice at the advanced age of 47. I raced through its 170-plus pages in a state of almost feverish excitement, so strongly did it affirm our swimming method. The book helped me see swimming as an ideal vehicle for teaching the mastery habits and behaviors closely interwoven with our instruction in the physical techniques of swimming. I love this book because it is as good a guide as I’ve ever seen to a life well lived. A brief summary: Life is not designed to hand us success or satisfaction, but rather to present us with challenges that make us grow. Mastery is the mysterious process by which those challenges become progressively easier and more satisfying through practice. The key to that satisfaction is to reach the nirvana in which love of practice for its own sake (intrinsic) replaces the original goal (extrinsic) as our grail. The antithesis of mastery is the pursuit of quick fixes. My five steps to mastery: Choose a worthy and meaningful challenge. Seek a sensei or master teacher (like George Leonard) to help you establish the right path and priorities. Practice diligently, always striving to hone key skills and to progress incrementally toward new levels of competence. Love the plateau. All worthwhile progress occurs through brief, thrilling leaps forward followed by long stretches during which you feel you’re going nowhere. Though it seems as if we’re making no progress, we are turning new behaviors into habits. Learning continues at the cellular level . . . if you follow good practice principles. Mastery is a journey, not a destination. True masters never believe they have attained mastery. There is always more to be learned and greater skill to be developed.

Now that the scaffolding had been removed from the Bolivar County courthouse, Brewer could see where five giant slabs of limestone formed gleaming steps that sprawled nearly the entire front facade of the building. Recently renovated in polished granite and sandstone, Rosedale’s courthouse was untouched by the grit of the town that was designed around it. At right angles to the limestone stairs were twin cement blocks. Each served as the base for a shining white column, which supported an ornate cornice that circled the roof. Carrying five recently typed pages,

Oh, but clever words On pages turn to fragments, circles, points and lines And they cover them like carpets With graceful, meaningless, ornamental designs

On this particular page of tomorrow’s history, ideal conditions only half be, and sadly, I’ll never see the places my dreams see. My mortal deficiencies prevent me from sitting with Guru Gobind’s Warrior-Poets and Plato’s Philosopher-Kings. Nothing is gained by wanting social change. In today’s day and age, against the grain, the trolls of suffering and pain become friends and enemies. But what else am I to do? It’s the furthermost purpose. Besides, I’m forever built like this. It’s in my cultural genetics—genes designed behind a veil of ignorance and given by the Khalsa’s consciousness. One ally and it’s the Universe. Check the history, an anomaly. Starry-eyed and standing. I ask—is anyone else with eyes starry?

The Roman Catholic view of prayer also must be opposed. Prayers to saints and to Mary amount to (1) a rejection of the accessibility of God in Christ (the only Mediator12) and (2) an ascription of attributes to glorified human beings that belong to God alone (omniscience, omnipresence, and sometimes omnipotence). Mary is called the “refuge of sinners,” the one who is to be asked to “guide” and “teach” us, who is “never implored in vain,” to whom “fervent prayers are to be addressed,” and the one whose “name alone comforts” (The Catholic Church the Teacher of Mankind). She solves the problems of rain and drought, famine and plague according to this book designed to instruct “the Catholic child at the mother’s knee” (Title page. The book was published in New York by the Office of Catholic Publications and bears the imprimatur of Archbishop Johannes W. Farley). On page 643 we read: Unfortunately, you are still mastered by many faults which prevent your becoming the pious and dutiful child God wishes you to be. To be able to cure yourselves of them you must implore the Blessed Virgin. Words almost fail in replying to such unrestrained idolatry. This concept of prayer puts Mary in God’s place. In fact it seems that according to this doctrine of prayer, God has delegated the answering of prayer to Mary. The response to make must be this: (1) Nowhere in all of the Scriptures can any such ideas be found. One will search in vain to find anyone at any time praying to Mary; nor is there any injunction to do so. Indeed, the Scriptures tell us to pray exclusively to God in Christ’s name (see vss. supra). And there is no model of prayer to Mary, any other human being, or to angels. The biblical picture differs considerably from the Roman Catholic one represented in these words: “…in his shortcomings, at each instant of his life, and in the hour of his death, the Christian turns to Mary. Her name alone comforts him, and gives him confidence” (ibid., p. 642). (2) When we pray to someone, we thereby ascribe to that one all of God’s attributes. For example, we must assume that the one to whom prayer is directed is omnipresent even to be able to hear the millions of prayers that are directed to him from all parts of the earth. But omnipresence is an attribute of God alone. Omnipotence likewise is required of the one to whom we pray; he must be able to answer all requests. Omniscience cannot be divorced from prayer either, since the answer must be given with reference to all other matters of all time (past, present and future). Does Mary have such attributes? Some think so (“Mary is all powerful, for she is the mother of God,” ibid., p. 642), others have not carefully thought through the issues involved.

Michelle Phan grew up in California with her Vietnamese parents. The classic American immigrant story of the impoverished but hardworking parents who toil to create a better life for the next generation was marred, in Phan’s case, by her father’s gambling addiction. The Phan clan moved from city to city, state to state, downsizing and recapitalizing and dodging creditors and downsizing some more. Eventually, Phan found herself sleeping on a hard floor, age 16, living with her mother, who earned rent money as a nail salon worker and bought groceries with food stamps. Throughout primary and secondary school, Phan escaped from her problems through art. She loved to watch PBS, where painter Bob Ross calmly drew happy little trees. “He made everything so positive,” Phan recalls. “If you wanted to learn how to paint, and you wanted to also calm down and have a therapeutic session at home, you watched Bob Ross.” She started drawing and painting herself, often using the notes pages in the back of the telephone book as her canvas. And, imitating Ross, she started making tutorials for her friends and posting them on her blog. Drawing, making Halloween costumes, applying cosmetics—the topic didn’t matter. For three years, she blogged her problems away, fancying herself an amateur teacher of her peers and gaining a modest teenage following. This and odd jobs were her life, until a kind uncle gave her mother a few thousand dollars to buy furniture, which was used instead to send Phan to Ringling College of Art and Design. Prepared to study hard and survive on a shoestring, Phan, on her first day at Ringling, encountered a street team which was handing out free MacBook laptops, complete with front-facing webcams, from an anonymous donor. Phan later told me, with moist eyes, “If I had not gotten that laptop, I wouldn’t be here today.

As an information architect, framing is a vital part of my work, but it’s not what organizations ask me to do. For example, the National Cancer Institute hired me to fix the usability of their website by reorganizing its navigation. The goal was to reduce the number of clicks from the home page to content. But I soon discovered a bigger problem. Most folks searching for answers about specific types of cancer never reached cancer.gov due to poor findability via Google. I only saw this problem because I knew how to solve it. I explained to my client that by aligning the information architecture with search engine optimization, we could improve usability and findability. Together, we were able to reframe the goals. The site went on to win awards and rise to the top of the American Customer Satisfaction Index.

It was this hierarchy—so central to Western cosmology for so long that, even today, a ten-year-old could intuitively get much of it right—that was challenged by the most famous compendium of all: Denis Diderot and Jean le Rond d’Alembert’s eighteen-thousand-page Encyclopédie. Published between 1751 and 1772, the Encyclopédie was sponsored by neither the Catholic Church nor the French monarchy and was covertly hostile to both. It was intended to secularize as well as to popularize knowledge, and it demonstrated those Enlightenment commitments most radically through its organizational scheme. Rather than being structured, as it were, God-down, with the whole world flowing forth from a divine creator, it was structured human-out, with the world divided according to the different ways in which the mind engages with it: “memory,” “reason,” and “imagination,” or what we might today call history, science and philosophy, and the arts. Like alphabetical order, which effectively democratizes topics by abolishing distinctions based on power and precedent in favor of subjecting them all to the same rule, this new structure had the effect of humbling even the most exalted subjects. In producing the Encyclopédie, Diderot did not look up to the heavens but out toward the future; his goal, he wrote, was “that our descendants, by becoming more learned, may become more virtuous and happier.” It is to Diderot’s Encyclopédie that we owe every modern one, from the Britannica and the World Book to Encarta and Wikipedia. But we also owe to it many other kinds of projects designed to, in his words, “assemble all the knowledge scattered on the surface of the earth.” It introduced not only new ways to do so but new reasons—chief among them, the diffusion of information prized by an élite class into the culture at large. The Encyclopédie was both the cause and the effect of a profoundly Enlightenment conviction: that, for books about everything, the best possible audience was the Everyman.

Early May 2012               …And for all the heartfelt lessons you taught me during our years in the Households. “If I held in my hand every grain of sand since time first began to be. Still I could never count, measure the amount of all the things you are to me. If I could paint the sky, hang it out to dry. I wouldn’t want the sky to be. Oh such a grand design an everlasting sign, of all the things you are to me. You are the sun that comes on summer winds. You are the falling years that autumn brings. You are the wonder, the mystery in everything I see. The things you are to me. Sometimes I wake at night, suddenly take fright. You might be just fantasy, but then you reach for me and once again I see, all the things you are to me. “You are the sun that comes on summer winds. You are the falling years that autumn brings. You are the wonder, the mystery in everything I see. The things you are to me. All the things you are, to me.” (The Things You Are To Me by Elaine Page). Love, Young.

What we need is leadership that can deal with our mess and begin to apply practical solutions to our problems. My goal is not to design hundreds of pages of government regulation and red tape like others propose. We need to outline commonsense policies and then knock some heads together if necessary to make them work. The fact is we are over-regulated. People can’t move. They’re stymied. Companies can’t be built. We’re over-regulated.

PayPal’s big challenge was to get new customers. They tried advertising. It was too expensive. They tried BD [business development] deals with big banks. Bureaucratic hilarity ensued. … the PayPal team reached an important conclusion: BD didn’t work. They needed organic, viral growth. They needed to give people money. So that’s what they did. New customers got $10 for signing up, and existing ones got $10 for referrals. Growth went exponential, and PayPal wound up paying $20 for each new customer. It felt like things were working and not working at the same time; 7 to 10 percent daily growth and 100 million users was good. No revenues and an exponentially growing cost structure were not. Things felt a little unstable. PayPal needed buzz so it could raise more capital and continue on. (Ultimately, this worked out. That does not mean it’s the best way to run a company. Indeed, it probably isn’t.)2 Thiel’s account captures both the desperation of those early days and the almost random experimentation the company resorted to in an effort to get PayPal off the ground. But in the end, the strategy worked. PayPal dramatically increased its base of consumers by incentivizing new sign-ups. Most important, the PayPal team realized that getting users to sign up wasn’t enough; they needed them to try the payment service, recognize its value to them, and become regular users. In other words, user commitment was more important than user acquisition. So PayPal designed the incentives to tip new customers into the ranks of active users. Not only did the incentive payments make joining PayPal feel riskless and attractive, they also virtually guaranteed that new users would start participating in transactions—if only to spend the $10 they’d been gifted in their accounts. PayPal’s explosive growth triggered a number of positive feedback loops. Once users experienced the convenience of PayPal, they often insisted on paying by this method when shopping online, thereby encouraging sellers to sign up. New users spread the word further, recommending PayPal to their friends. Sellers, in turn, began displaying PayPal logos on their product pages to inform buyers that they were prepared to honor this method of online payment. The sight of those logos informed more buyers of PayPal’s existence and encouraged them to sign up. PayPal also introduced a referral fee for sellers, incentivizing them to bring in still more sellers and buyers. Through these feedback loops, the PayPal network went to work on its own behalf—it served the needs of users (buyers and sellers) while spurring its own growth.

platforms cannot be entirely planned; they also emerge. Remember that one of the key characteristics that distinguishes a platform from a traditional business is that most of the activity is controlled by users, not by the owners or managers of the platform. It’s inevitable that participants will use the platform in ways you never anticipated or planned. Twitter was never meant to have a discovery mechanism. It originated as simply a reverse-chronological stream of feeds. There was no way to seek out tweets on particular topics other than by scrolling through pages of unrelated and irrelevant content. Chris Messina, an engineer at Google, originally suggested the use of hashtags to annotate and discover similar tweets. Today, the hashtag has become a mainstay of Twitter. Platform designers should always leave room for serendipitous discoveries, as users often lead the way to where the design should evolve. Close monitoring of user behavior on the platform is almost certain to reveal unexpected patterns—some of which may suggest fruitful new areas for value creation. The best platforms allow room for user quirks, and they are open enough to gradually incorporate such quirks into the design of the platform.

The cultural divides within the advertising industry became wider when web pages became part of the marketing mix, beginning in 1995. Early web pages were like printed catalogs, and traditional advertising agencies knew how to design catalogs – they were just pictures and words in a different medium, right? The rub was that web pages seemed to clients and agencies more like the domain of software folk, like computer programmers, rather than the domain of traditional copywriters and art directors. An automotive company that wanted to put up web pages to help consumers choose car models and features was more likely to go to a group of programmers than to a traditional agency. The web production costs were exceptionally high, too – the hours spent by web designers and programmers far outstripped the creative hours spent on catalogs. Wasn’t the business of web design (and later, web advertising) a separate business? Traditional

They would need a logo for the app, something that instantly enticed users to download and use Picaboo. Reggie and Evan sat together and created the logo over the course of a few hours, going back and forth on ways to symbolize the disappearing nature of the app. They settled on a friendly ghost who was smiling and sticking out its tongue. Evan drew the ghost in Adobe InDesign while Reggie tossed in ideas. Reggie named the ghost Ghostface Chillah, after the Wu-Tang Clan rapper Ghostface Killah. Evan studied the hundred most popular apps in the app store and noticed that none had yellow logos. To make Picaboo stand out, he put the Ghostface Chillah logo on a bright yellow background. Reggie slapped the logo on Facebook and Twitter pages he made for the app. While Evan worked hard on the design and vision for the product and Bobby coded, Reggie contributed less. Plenty of successful Silicon Valley founders do not write code; but they play other roles, relentless hustling in the early days of their companies, dominating nontechnical jobs like marketing and user growth. Reggie simply wasn’t doing that. Having recently turned twenty-one, he wanted to enjoy the Los Angeles nightlife, and he stayed out into the wee hours of the morning. While Evan and Bobby lived the plot of Silicon Valley, Reggie was more Entourage. Evan had always remembered and valued what Clarence Carter had told him when he worked at Red Bull, “When everyone is tired and the night is over, who stays and helps out? Because those are your true friends. Those are the hard workers, the people that believe that working hard is the right thing to do.” His co-founders felt Reggie was not pulling his weight, and it was beginning to cause resentment.

CHAPTER THREE IN ONE PAGE Multitrack 1. Multitracking = considering more than one option simultaneously.     •  The naming firm Lexicon widens its options by assigning a task to multiple small teams, including an “excursion team” that considers a related task from a very different domain. 2. When you consider multiple options simultaneously, you learn the “shape” of the problem. • When designers created ads simultaneously, they scored higher on creativity and effectiveness. 3. Multitracking also keeps egos in check—and can actually be faster! • When you develop only one option, your ego is tied up in it.     •  Eisenhardt’s research on Silicon Valley firms: Multitracking minimized politics and provided a built-in fallback plan. 4. While decision paralysis may be a concern for people who consider many options, we’re pushing for only one or two extra. And the payoff can be huge.     •  We’re not advocating 24 kinds of jam. When the German firm considered two or more alternatives, it made six times as many “very good” decisions. 5. Beware “sham options.” • Kissinger: “Nuclear war, present policy, or surrender.”     •  One diagnostic: If people on your team disagree about the options, you have real options. 6. Toggle between the prevention and promotion mindsets. • Prevention focus = avoiding negative outcomes. Promotion focus = pursuing positive outcomes. • Companies who used both mindsets performed much better after a recession. • Doreen’s husband, Frank, prompted her to think about boosting happiness, not just limiting stress. 7. Push for “this AND that” rather than “this OR that.

The librarian’s body, lying on the slab, is smaller than I’d expected. If she were a book and not a woman, you’d say she was quite foxed. She’s been read in the bath a few times in her life, and the steam has done her dust jacket no kind of good at all. Many of her pages have been folded down and up again, and you couldn’t call her a recent printing by any means, but even so she’s a handsome edition, bound in dark brown with an elegant design.

Section One Summary Here’s what you should take away from this section about on-page optimization:         On-page optimization is what you do on your website to influence SERPs on Google.         Doing proper keyword research is the first step to a successful SEO campaign.         Having proper meta tags is essential. Always include your keyword phrase(s) in your meta tags.         The proper meta tags include your title tag, description tag, keywords tag, and robots tag.         Choose your URL carefully. Your URL doesn’t have to have your keyword included but it helps when other sites link to your site. Avoid exact match domains.         How you format your page is important for optimization purposes.         Make sure you design your web pages so Google is forced to read your on-page content first.         Verify that your code is W3C compliant.         Don’t forget to include your keyword phrase(s) in , , and header tags. This signifies the importance of your content to Google.         Label each graphic with an alt tag that includes your keyword phrase.         Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page.         Eliminate Flash if it’s the main presentation of your website. Google does not view this favorably.         If you’re going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file.         Include a sitemap that’s easily accessible by Google. Submit an XML version of your sitemap through Google Webmaster Tools.          Never underestimate the power of internal linking. A good internal linking structure can improve your SERPs.          Keyword development is one of the most important on-page optimization strategies.          Research keywords and competing websites to select ideal keywords.          Research the strength of competing websites before selecting your final keywords using Google PR and authority (ex: number of inbound links).          Page load speed is a significant factor in Google rankings. Ensure that your home page loads more quickly than those of competing

One of Page’s favorite courses was Film Craft in User Interface Design. “It showed how the language and techniques of film can actually be applied to computer interface designs,” he said.140

Eventually, after you have planned the whole thing, you will have many, many steps, but they will be organized into a hierarchy of sorts, as shown in Figure5-1. In this drawing, the three dots represent places where other steps go, but we chose to leave them off so that the diagram can fit on the page. This type of design is a top-down design. The idea is that you start at the uppermost step of your design (in this case, “Build flying saucer”) and continue to break the steps into more and more detailed steps until you have something manageable. For many years, this was how computer programming was taught. Although this process works, people have found a slightly better way. First, before breaking the steps (which are the verbs), you divide the thing you’re building into parts (the nouns). In this case, you kind of do that already, in the first two steps. But instead of calling them steps, you can call them objects

Every university believes in “excellence,” and hundred-page course catalogs arranged alphabetically according to arbitrary departments of knowledge seem designed to reassure you that “it doesn’t matter what you do, as long as you do it well.” That is completely false. It does matter what you do. You should focus relentlessly on something you’re good at doing, but before that you must think hard about whether it will be valuable in the future.

Not only is there no longer a mass market, but most of the successful companies, game-changing innovations, and products and services we care about were designed to cater to people at the edges of that curve, not to the average Joe in the middle of it.

I do not think the African, Caribbean, and Blacks have studied to any degree and depth and seriousness the rise of modern Japan. Went into a war and loss. They sustained two atomic bombs. Had their country occupied. Now the people who defeated them are now begging them for commercial space. What did they do, that we have forgotten how to do? They did some serious astute planning. Not loud mouthing, not boasting. They did not get on the radio or any platform or call them any names, but they did what they had to do. If we are carrying out a well designed plan for liberation any literate person can contribute and share leadership. So if the leader dies while you are on page 13 move to page 14 and continue the struggle. Bury the man, continue the plan. I think any person who calls them self a leader, preacher, policy maker of any kind, should ask and answer the question in his own lifetime...How will my people stay on this earth? How will they be educated? How will they be schooled, and how will they be housed and how will they be defended. The answers to these questions will create the concept of enduring nationhood, because it creates the concept of enduring responsibility.

THE DOCTOR’S DIET STRATEGY Begin with the STAT Plan for the first 14 days. Move on to the RESTORE Plan for the next 14 days. Alternate between the STAT Plan and the RESTORE Plan for periods of 14 days each until you meet your weight-loss goal. Once you have reached your ideal weight, follow the MAINTAIN Plan for permanent weight control. Use the delicious recipes in my Doctor’s Diet Recipe Guide (page 238) for tasty, nutritious meals, or design your own meals according to the Meal Plan Equations for each day.

A good designer finds an elegant way to put everything you need on a page. A great designer convinces you half that shit is unnecessary.