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Crosby, Sinatra, and Martin were three major male singing stars whose careers overlapped, with the emergence of their stardom in that order. They had distinctly different approaches to the cinematic frame. Sinatra’s entrance, even if he seemed cool, indifferent, and casual, was tantamount to kicking the door down. Crosby slipped in from the side, all low-key and “Don’t mind me.” Martin, perhaps as a result of having to stand around for years while Jerry Lewis swung on the chandelier, always established himself as outside the frame: “I’m just hangin’ loose out here and watchin’ the action.” These three men were all really good actors—great actors, even—but their singing defined them, and in that race Bing was the pacesetter. Although both Sinatra and Martin are probably better known today, and Sinatra is the gold standard of male singers, his role model was always Crosby. Nobody could upstage Crosby, partly because he was so good at appearing not to care. When he was present, everyone else seemed to be sweating it out.*18 Crosby never lost it. He presented himself to any audience as if the very idea weren’t in his brain pan.
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