Optical Team Quotes

There is a simple marketing trick that helps teams communicate as one: generate a brand. When you start a project, come up with a name for it, ideally something off-the-wall. (In the past, we've named projects after things such as killer parrots that prey on sheep, optical illusions, and mythical cities.) ...Use your team's name liberally when talking with people. It sounds silly, but it gives your team an identity to build on, and the world something memorable to associate with your work.

I consider myself fortunate that I was an electronics engineer and not an optics engineer, as it was the optics team that was discharging massive amounts of carbon dioxide into the indoor environment at the Mauna Kea Observatories.

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The observatory management team were advised not to allow an infant to stay at the high altitude observatory by their observatory director and the National Optical Astronomical Observatory (NOAO) health and safety manager. They ignored both of them and allowed the infant to stay at the industrialized research facility. The industrial facility was regarded as health and safety risk to the infant and had infestations of rodents and scorpions. It was regularly sprayed with pesticides by pest control.

If you’re worried about the optics, just make the assistant a shared resource. A capable assistant can support three, four, or even five people. Or they can be a resource for your entire team—help them schedule their travel or figure out their expense reports or do some special project. They can help everyone.

In fact, a dolphin's whistles, pulses, and clicks, made by air sacs just below its blowhole, are among the loudest noised made by marine animals. A scientist at Penn State's Center for Information and Communications Technology Research has been analyzing these underwater messages not for meaning but for hints on how to make our wireless signals more effective. As the Ask Nature database describes, Dr. Mohsen Kavehrad uses "multirate, ultrashort laser pulses, or wavelets, that mimic dolphin chirps, to make optical wireless signals that can better penetrate fog, clouds, and other adverse weather conditions." The multiburst quality of dolphin sounds "increases the chances that a signal will get past obstacles" in the surrounding water. In the same way, Dr. Kavehrad's simulated dolphin chirps increase the odds of getting around such tiny obstacles as droplets of fog or rain. This strategy could expand the capability of optical bandwidth to carry even greater amounts of information. Such an application technology could optimize communication between aircraft and military vehicles, hospital wards, school campus buildings, emergency response teams, and citywide networks.

Fully functional weapons were being haphazardly passed around by low-level officers and, in two confirmed cases, civilians. One warhead they were watching was currently parked in a retired captain’s storage unit. A recon team had managed to get a fiber optic camera through the ventilation grate and the Agency was now in possession of an honest-to-God picture of a hot nuke sitting next to a set of golf clubs.

Can your leadership team identify your trade-offs? It is often easy to see trade-offs in other companies, but can you articulate your own? There are no optical drives in any Apple Airs or data ports in iPads. Has your enterprise similarly been able to say no to your equivalent of optical drives and data ports? Apple may lose some customers who want an integrated DVD player. They are okay with that. Starbucks may lose some customers on a tight budget who are in a big hurry. They are okay with that.

Here’s something you may not know: every time you go to Facebook or ESPN.com or wherever, you’re unleashing a mad scramble of money, data, and pixels that involves undersea fiber-optic cables, the world’s best database technologies, and everything that is known about you by greedy strangers. Every. Single. Time. The magic of how this happens is called “real-time bidding” (RTB) exchanges, and we’ll get into the technical details before long. For now, imagine that every time you go to CNN.com, it’s as though a new sell order for one share in your brain is transmitted to a stock exchange. Picture it: individual quanta of human attention sold, bit by bit, like so many million shares of General Motors stock, billions of times a day. Remember Spear, Leeds & Kellogg, Goldman Sachs’s old-school brokerage acquisition, and its disappearing (or disappeared) traders? The company went from hundreds of traders and two programmers to twenty programmers and two traders in a few years. That same process was just starting in the media world circa 2009, and is right now, in 2016, kicking into high gear. As part of that shift, one of the final paroxysms of wasted effort at Adchemy was taking place precisely in the RTB space. An engineer named Matthew McEachen, one of Adchemy’s best, and I built an RTB bidding engine that talked to Google’s huge ad exchange, the figurative New York Stock Exchange of media, and submitted bids and ads at speeds of upwards of one hundred thousand requests per second. We had been ordered to do so only to feed some bullshit line Murthy was laying on potential partners that we were a real-time ads-buying company. Like so much at Adchemy, that technology would be a throwaway, but the knowledge I gained there, from poring over Google’s RTB technical documentation and passing Google’s merciless integration tests with our code, would set me light-years ahead of the clueless product team at Facebook years later.

The screen is encroaching on the eye, from TVs to computer monitors to phone screens to smart watches to VR goggles to tiny LEDs that project images onto the retina to neural implants that communicate directly with the optic nerve.