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Some companies, like the British product development agency ustwo, make their desire to foster a family-like culture explicit. “Our focus has always been on building what we refer to as a ‘fampany’—a company that feels like a family,” reads the company’s “cultural manifesto.” Airbnb employees refer to each other as “Airfam.” Salesforce defines its corporate culture using the Hawaiian word “ohana,” which means “chosen family.
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