Office Space Printer Quotes

The little dog scampered over to the small dining area that was now Helen’s in-home office. A brand-new ComStar computer and printer took up almost the entire table. The shelves on both walls, bare when she moved in, were filled with computer books, Xerox paper, printer cartridges, a separate fax machine, her textbooks for the night classes she attended along with all the small business papers and manuals she’d applied for with the Small Business Administration, and last but certainly not least, dog treats and chew bones to keep Lucie busy while she was on the computer. There wasn’t an inch of available space left.

The advent of the Apple Macintosh in 1985 made a tremendous improvement in publishing the Fearless Flyer. Using a piece of software called Adobe® PageMaker, we were able to dis-intermediate most of the printer’s function and produce camera-ready copy entirely in our office. Pat St. John, whom Alice recruited for us in 1986 as head of advertising, made a great contribution here, cutting lead time by almost a week. Anyone who has been in advertising can appreciate the nerve-racking problems of products that are advertised but didn’t arrive in time to cover the advertising. I would have had a coronary without the Macintosh, which had made it possible to expand the Fearless Flyer from twelve pages to twenty. This created all the more space to advertise products, but it also potentiated the coronary potential, and the almost-as-bad requirement for still more cartoons! Please remember: Trader Joe’s was a low-overhead operation with all of us wearing several hats. Sure, some of the above could have been done pre-Macintosh, but at vastly greater expense.