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But this much can be said of Phillips, Polaroid’s Land, Netflix’s Hastings, Acumen’s Novogratz, the Airbnb founders, and others in this book: Confronted with a problem that was larger than themselves, they decided to make that problem—and the question that defined the problem—their own. The difference between just asking a question or pursuing it is the difference between flirting with an idea or living with it. If you choose the latter, the question will likely become what the psychotherapist Eric Maisel calls a “productive obsession.”35 It will surface, recede, then surface again. It will invade your dreams as it embeds itself in your subconscious. You’ll wrestle with it, walk with it, sleep with it.
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Warren Berger (A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas)