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These rallies created frenzy in many parts of the country where people thronged to take in Modi appearing as if in an epiphany. “It was technology, but people thought there was more to it than technology. If it was just technology then why weren’t Rahul or Sonia or Mulayam Singh Yadav appearing out of the blue? people asked.
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Ullekh N.P. (War Room: The People, Tactics and Technology behind Narendra Modi's 2014 Win)
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contrary to popular perception, it was Singh, not Modi, who put Shah in charge of party affairs in UP.
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Ullekh N.P. (War Room: The People, Tactics and Technology behind Narendra Modi's 2014 Win)