Nintendo Quotes

Most helmsmen would’ve been satisfied with a pilot’s wheel or a tiller. Leo had also installed a keyboard, monitor, aviation controls from a Learjet, a dubstep soundboard, and motion-control sensors from a Nintendo Wii. He could turn the ship by pulling on the throttle, fire weapons by sampling an album, or raise sails by shaking his Wii controllers really fast. Even by demigod standards, Leo was seriously ADHD.

A delayed game is eventually good, a bad game is bad forever.

You don't get another chance. Life is no Nintendo game.

Everything not saved will be lost. –Nintendo “Quit Screen” message

Probably in a parallel universe not far from here, I'm working for Nintendo.

Dear Nintendo, We need a new Mario game, where you rescue the princess in the first ten minutes, and for the rest of the game you try and push down that sick feeling in your stomach that she’s ‘damaged goods’, a concept detailed again and again in the profoundly sex negative instruction booklet, and when Luigi makes a crack about her and Bowser, you break his nose and immediately regret it. When Peach asks you, in the quiet of her mushroom castle bedroom ‘do you still love me?’ you pretend to be asleep. You press the A button rhythmically, to control your breath, keep it even.

You are the first and last indigenous Nintendo.

After that, we had a short conversation about how your body can sometimes seem totally separate. She said her body can feel like a distant bureaucracy controlled by telegrams from her brain, and I said my body is sometimes like that of Mario Mario, being controlled with a Nintendo joypad. Mario's surname is Mario.

Everything not saved will be lost. —Nintendo “Quit Screen” message

Y'all probably watched a lot of television." "We didn't have TV." "Nintendo, then?" He shook his head. "Fantasy football? Xbox?" I frowned. "Please tell me you had Angry Birds." "We had a library," he said, "and a few educational magazines." "Huh. Well, that's just tragic.

On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.

Josh joined her at the window. She let him look. He should know that the world was not all lessons and iguanas and Nintendo. It was also this muddy simple boy tethered like an animal.

Just like the notion of "Internet natives", who have never known a world without Internet access, we, who have lived our entire lives with video games, can be known as "video game natives.

On the stern quarterdeck, Leo rushed around like a madman, checking his gauges and wrestling levers. Most helmsmen would've been satisfied with a pilot's wheel of a tiller. Leo had also installed a keyboard, monitor, aviation controls from a Learjet, a dubstep soundboard, and motion-control sensors from a Nintendo Wii. He could turn the ship by pulling the throttle, fire weapons by sampling an album, or raise sails by shaking his Wii controllers really fast. Even by demigod standards, Leo was seriously ADHD.

Are you sure you want to quit? All unsaved progress will be lost.

Ah, those were the days…The Dark-Hunters hunted us, we slaughtered them. We made our homes in underground catacombs and crypts where the Hunters couldn’t go without getting possessed. It was an interesting time to be Apollite or Daimon. But that was before we discovered civilization and modern conveniences. Before the human world developed enough to where we could exist at night under the pretense of being one of them. Apollites owning businesses and houses. Daimons playing Nintendo. What is this world coming to? (Thanatos)

Nintendo, a term meaning “leave luck to heaven.”!

No part of my experience has turned out to be a waste of time.

... Gunpei Yokoi, asked his boss, 'What should I make?' Nintendo chief executive Hiroshi Yamauchi replied, 'Something great.' Game Over Nintendo's Battle to Dominate Videogames

When my dad was young he shot marbles. When I was young I played Marble Madness on my Nintendo Entertainment System.

What are you giving him?" Nicola Vileroy tilted her head... " Something to mesmerize and delight him. Something absolutely ethereal that would capture his imagination and not let go. " "Ooh, Nintendo, how lovely!

The other [video game] franchises let you experience the adrenaline and horror of war, or deep fantasy worlds, or pro sports. A Mario game lets you pretend to be a middle-aged chubster hopping onto a turtle shell.

During the Gulf War, an American soldier with a Gameboy was involved in an explosion. His Gameboy was severely burnt but was still operational. What is more bizarre is that it is still operational today. You can see it in the Nintendo World Store in New York.

By 1990, Nintendo of America had sold nearly thirty million consoles, resulting in an NES in one out of every three homes.

All this home-computer gaming, Nintendo 64, PlayStation, now this Xbox thing, maybe I just want the boys to see what blowing aliens away was like in the olden days.

And yeah, its hands look like Rocky’s hands, broadly speaking. Three fingers. About the same size as Rocky’s hands. Probably controlled with a Nintendo Power Glove kind of thing inside the ship. Man, I’m old.

It must be this overarching commitment to what is really an abstraction, to one's children right or wrong, that can be even more fierce than the commitment to them as explicit, difficult people, and that can consequently keep you devoted to them when as individuals they disappoint. On my part it was this broad covenant with children-in-theory that I may have failed to make and to which I was unable to resort when Kevin finally tested my maternal ties to a perfect mathematical limit on Thursday. I didn't vote for parties, but for candidates. My opinions were as ecumenical as my larder, then still chock full of salsa verde from Mexico City, anchovies from Barcelona, lime leaves from Bangkok. I had no problem with abortion but abhorred capital punishment, which I suppose meant that I embraced the sanctity of life only in grown-ups. My environmental habits were capricious; I'd place a brick in our toilet tank, but after submitting to dozens of spit-in-the-air showers with derisory European water pressure, I would bask under a deluge of scalding water for half an hour. My closet wafter with Indian saris, Ghanaian wraparounds, and Vietnamese au dais. My vocabulary was peppered with imports -- gemutlich, scusa, hugge, mzungu. I so mixed and matched the planet that you sometimes worried I had no commitments to anything or anywhere, though you were wrong; my commitments were simply far-flung and obscenely specific. By the same token, I could not love a child; I would have to love this one. I was connected to the world by a multitude of threads, you by a few sturdy guide ropes. It was the same with patriotism: You loved the idea of the United States so much more powerfully than the country itself, and it was thanks to your embrace of the American aspiration that you could overlook the fact that your fellow Yankee parents were lining up overnight outside FAO Schwartz with thermoses of chowder to buy a limited release of Nintendo. In the particular dwells the tawdry. In the conceptual dwells the grand, the transcendent, the everlasting. Earthly countries and single malignant little boys can go to hell; the idea of countries and the idea of sons triumph for eternity. Although neither of us ever went to church, I came to conclude that you were a naturally religious person.

the Super NES, which would hit stores on August 23, 1991. All systems would come with the groundbreaking new Super Mario World game, while four others would immediately be available for purchase: F-Zero, Pilotwings, Gradius III, and SimCity.

There is also the ceaseless outpouring of books on toilet training, separating one sibling's fist from another sibling's eye socket, expressing breast milk while reading a legal brief, helping preschoolers to "own" their feelings, getting Joshua to do his homework, and raising teenage boys so they become Sensitive New Age Guys instead of rooftop snipers or Chippendale dancers. Over eight hundred books on motherhood were published between 1970 and 2000; only twenty-seven of these came out between 1970 and 1980, so the real avalanch happened in the past twenty years. We've learned about the perils of "the hurried child" and "hyperparenting," in which we schedule our kids with so many enriching activities that they make the secretary of state look like a couch spud. But the unhurried child probably plays too much Nintendo and is out in the garage building pipe bombs, so you can't underschedule them either. Then there's the Martha Stewartization of America, in which we are meant to sculpt the carrots we put in our kids' lunches into the shape of peonies and build funhouses for them in the backyard; this has raised the bar to even more ridiculous levels than during the June Cleaver era.

Remember Luigi, Toaster Toast Toast." - Mario Hotel "Remember Luigi, Where There Fire, There's Burnt Toast." - Mario Hotel "Greetings Young Traveller, I See That You Have Wandered Into My Store. Would You Like To Partake In One Of My Goods Or Services, I Sell Clothes, Rope, Bombs, You Want It I Got It, As Long As You Have Enough Rupees. Oh, I See You Don't Have Enough Ruppees, Come Back When You're A Bit, Umm, Riche." - The Legend Of Zelda

Virtually every meeting with Miscavige involved an element of fear: the initial summons required that those called to it drop whatever they were doing and sprint to the assignation place; there they would wait until the leader, who'd often be playing Nintendo in his private lounge, decided to show up.

He was skilled----at the end of the level, he could make Mario land at the top of the flagpole, something Sadie had never mastered. Although Sadie liked to be the player, there was a pleasure to watching someone who was a dexterous player---it was like watching a dance. He never looked over at her. He cleared the first boss battle, and the words BUT OUR PRINCESS IS IN ANOTHER CASTLE appeared on the screen.

We're constantly judging and grading other parents, just to make sure that they aren't any better than us. I'm as guilty as anyone. I see some lady hand her kid a Nintendo DS at the supermarket and I instantly downgrade that lady to Shitty Parent status. I feel pressure to live up to a parental ideal that no one probably has ever achieved. I feel pressure to raise a group of human beings that will help America kick the shit out of Finland and South Korea in the world math rankings. I feel pressure to shield my kids from the trillion pages of hentai donkey porn out there on the Internet. I feel pressure to make the insane amounts of money needed for a supposedly 'middle-class' upbringing for the kids, an upbringing that includes a house and college tuition and health care and so many other expenses that you have to be a multimillionaire to afford it. PRESSURE PRESSURE PRESSURE.

So basically, you get to play Super Mario all you want, any time you want, for FREE !" "That is the single most amazing thing I've ever heard.

A core principle for me is that life is hard, so you need to find strength and determination within yourself to move forward and succeed.

Everything not saved will be lost.

I think distance has a way of letting facts obscure a situation. Those close at hand, however, have access to a much rawer set of emotions.

Dual-income families have turned out a batch of superpredators who have no sympathy or remorse. Blast ’em up on Nintendo; blast ’em up on the streets.

He also never let me win in Super Smash Bros. Anytime I was about to win, he would turn off the Nintendo.

ps4 sucks it is the worst console ever you should get Nintendo switch or Xbox one s or x

if you dont have Nintendo or Xbox you dont deserve a console

The kanji characters he chose to make up the name of his new company—nin-ten-do—could be understood as “Leave luck to heaven,” or “Deep in the mind we have to do whatever we have to do.

Kau tahu apa yang muncul di layar nintendo ketika kita memutuskan untuk keluar sebelum menyelesaikan permainan? Everything not saved will be lost. That's it. Kuharap kau mengerti maksudku.

Apart from “What made you join the company,” there’s another question I like to ask: “Out of all the work you’ve done so far, what was the most interesting thing? And what was the most painful?” This is all about them, too—making it easy to respond, and above all giving you a sense of who they are.

There was no such thing as a magic touch, and it wouldn’t have mattered if there were, because the only thing it takes to sell toys, vitamins, or magazines is the power of story. That was the secret. That was the whole trick: to recognize that the world is nothing but chaos, and the only thing holding it (and us) together are stories. And Kalinske realized this in a way that only people who have been there and done that possibly can: that when you tell memorable, universal, intricate, and heartbreaking stories, anything is possible.

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Yokoi had no desire (or capability) to compete with electronics companies that were racing one another to invent some entirely new sliver of dazzling technology. Nor could Nintendo compete with Japan’s titans of traditional toys—Bandai, Epoch, and Takara—on their familiar turf. With that, and Drive Game, in mind, Yokoi embarked on an approach he called “lateral thinking with withered technology.” Lateral thinking is a term coined in the 1960s for the reimagining of information in new contexts, including the drawing together of seemingly disparate concepts or domains that can give old ideas new uses. By “withered technology,” Yokoi meant tech that was old enough to be extremely well understood and easily available, so it didn’t require a specialist’s knowledge. The heart of his philosophy was putting cheap, simple technology to use in ways no one else considered.

The more frustrated someone is, the more important it becomes to listen to them. Unless you make a point of this, anything you try to say goes in one ear and out the other. If you interrupt them midsentence and say, “It’s more like this,” it’s only natural for them to think, “This person has absolutely no clue what I’m saying.

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There seemed to be a limitless number of objects in the world that had no practical use but that people wanted to preserve: cell phones with their delicate buttons, iPads, Tyler’s Nintendo console, a selection of laptops. There were a number of impractical shoes, stilettos mostly, beautiful and strange. There were three car engines in a row, cleaned and polished, a motorcycle composed mostly of gleaming chrome. Traders brought things for Clark sometimes, objects of no real value that they knew he would like: magazines and newspapers, a stamp collection, coins. There were the passports or the driver’s licenses or sometimes the credit cards of people who had lived at the airport and then died. Clark kept impeccable records.

The beige linoleum floor turned into the ocean, crashed and crashed against Lotto's shins. He sat down. How swiftly things spun. Two minutes ago he'd been a kid, thinking about his nintendo system, worried about asymptotes and signs. Now he was, heavy, adult.

I simply feel that now we've so utterly perfected the walkie-talkie to the point where it has become the iPhone, maybe we could turn the great minds that brought us the Nintendo Wii, to, say, getting fresh water to the one billion people on our planet who don't have it.

So after the family moved to New Jersey, she formally became NOA’s first employee and helped select a location for the new company’s office. Arakawa and his wife settled on a small space on the seventeenth floor of a Manhattan high-rise located in the center of the toy district at 25th Street and Broadway.

Erring on the side of caution paid off. Japanese retailers liked that one high-tech company finally took responsibility for its errors and fixed them for free. (Nintendo continues to do so today, to the point of reapplying kids’ stickers onto a new console if the old one has to be replaced instead of repaired.)

NES?” asked Julian, proud of himself for at least remembering what RPG meant. Tim sighed. “Nintendo Entertainment System. Jesus, didn’t you have a childhood? What the fuck did you do all summer?” “I went to the pool, rode my bike, played outside with my friends.” Cooper put his hand on Julian’s shoulder. “You poor, poor bastard.

Mr. Wilder! What a pleasure to see you, my boy!” Hmm, not the server. His hair is jet black, and he has a perfect Mario mustache. Exactly like that Nintendo character.  “Hi, Mario.” Shut the front door. That is not his name! “I’d like you to meet Katelyn.” Jackson gestures to me. “This is her first time visiting your fine restaurant.

Okay. There was a word that covered a lot of ground. If you were in an airplane crash from thirty thousand feet and walk away with broken bones and burns, you're considered a survivor. You are okay. If you trip going upstairs to play Nintendo and get a bloody nose, you are not okay. In which category did getting splattered with grease fall?

I’ll just be the guy who was there for the fall. No one will remember anything before that.

There’s a way of looking at this where I’m the hero who chops through the bullshit and oppression in order to come out the other end with a spoonful of freedom.

Arakawa and his wife settled on a small space on the seventeenth floor of a Manhattan high-rise located in the center of the toy district at 25th Street and Broadway.

None of my experience has turned out to be a waste of time.

When people receive feedback about what they’ve done, they feel more motivated the next time around.

As human beings, unless we have someone to compliment our work and enjoy what we’ve created, we’re not apt to go out on a limb.

If you maintain the status quo, you wind up fighting for survival, and gradually your fan base disappears.

In my view, talent isn’t about achieving results so much as deriving pleasure from the results that you’ve achieved.

The number of things we should be doing is always greater than what we can actually do. If you try doing everything on your list, you’ll only wear yourself out.

Its motto was grand: “There are no limitations, no boundaries; since we are on our own, there is nothing we cannot do; when you start with nothing you can do everything.

After all, the whole point of a company is for regular people, each with their distinctive characteristics, to join forces and accomplish giant tasks they could not undertake alone.

Our prediction is that the emerging tracking and rendering technologies offered by Nintendo’s Wii, Microsoft’s Kinect, and PlayStation’s Move will combine with 3-D monitors and inexpensive head-mounted displays to increase consumer demand substantially in the next few years. In other words, virtual reality will soon become the killer app of the multibillion dollar gaming industry.

You might realize that somebody is making a mistake, but unless you can advise them in a way that they can readily accept and comprehend and fit into their point of view, your advice—right or not—is meaningless.

This task was given to Shigeru Miyamoto, a floppy-haired first-time game designer who idealistically believed that videogames should be treated with the same respect given to books, movies, and television shows.

The plot is deceptively simple. Condensed even fur- ther, it might read as a personal ad in some questfinder’s forum: Unlikely hero to save world from cataclysm. Seeks motley assortment of companions. Sidequests guaranteed.

The implications of the shift to digital distribution in the games market is heightened due to an advantage not found with video—not only can distributors of product made for the major console platforms (Nintendo Wii, Microsoft Xbox, Sony PlayStation) eliminate inventory risk if games are downloaded via online networks such as Xbox Live Arcade, but game distributors also have the ability to update games with patches, new levels, and character add-ons.

Nintendo not letting itself make a browser Mario game has not stopped a flash flood of in-browser Mario games. Super Mario Flash, New Super Mario Bros. Flash, Infinite Mario, and the amazing Super Mario Crossover, which lets you play the original SMB games using characters from Castlevania, Excitebike, Ninja Gaidan, and more. (If you like that, try Abobo's Big Adventure.) There are free (and unlicensed) Mario games where he rides a motorbike, takes a shotgun to the Mushroom Kingdom, decides to fight with his fists, is replaced by Sonic, replaces Pac-Man in a maze game, and plays dress-up. They receive no admonition from Nintendo's once-ferocious legal department. Why not? Iwata's explanation is commonsensical: "[I]t would not be appropriate if we treated people who did someone based on affection for Nintendo as criminals." This is also why no one has been told by lawyers to stop selling Wario-as-a-pimp T-shirts.

Although Sony would go on to sell ten million PlayStation systems by the end of 1996 (with more than half of those sales occurring in the United States), most of SCEA’s key executives would be fired or let go within a year of the launch.

If you force yourself to study things that have no bearing on the world around you, the material will have no way of sinking in. So, rather than waste your time, it makes far more sense to prioritize the things that you truly enjoy, whatever speaks to you.

But Zelda was never about plot. Indeed, one's head could explode if all the games were considered one story, since Link is always meeting Zelda and villainous Gannon for the first time. Imagine trying to explain why James Bond has stayed forty years old for forty years, while changing faces and hair color. Better to accept the story as a constant retelling, and don't dwell on continuity matters. Mario has made a cottage industry of jokes about how Bowser had only one playbook—kidnap the princess—and this time it'll work! He's utterly incapable of coming up with any other plan. Aside from that one time he obtained a degree in hotel management.

Nintendo’s standards were exacting. “In terms of game testing they revolutionised the concept,” said Milgrom. “They said zero defects – we will not allow you to release a game that has any bugs in it whatsoever. Now zero defects was an unheard of concept in any other software or on any other gaming platform. Nintendo knew if they were going to sell it in the supermarkets and sell it to mums and dads it had to work off the shelf and had to be flawless. They didn’t want returns. We had to change our programming attitude and the way we developed games, which was brilliant. It was really hard work. If you had a bug in your final version you could miss Christmas because it would take a month for them to go through the testing of the title.

Tech helped to create this economy, and tech is what keeps it stable by giving us the greatest bread and circuses of all time. Casino owners discovered in the late 1980s that people who gambled on screens became addicted three to four times faster than those who gambled at tables. The rest of America had learned that lesson by 1992, when a third of homes had Nintendo systems. Men without jobs have video games the way men without girlfriends have pornography, and growing numbers of men are finding the substitute good enough to be going on with, declining to pursue either permanent employment or marriage. The historian David Courtwright calls this “limbic capitalism,” the redirection of America’s productive energies into inducing and servicing addictions.

He told them he regretted that he had missed an early opportunity to invest in Nintendo in the 1970's. "They were just a playing-card company," Watanabe-san said, with a self-deprecating laugh. "Hanafuda. For aunties and little children, you know?" Nintendo's most successful product before they made Donkey Kong was, indeed, a deck of hanafuda playing cards. "What's hanafuda?" Sam asked. "Plastic cards. Quite small and thick, with flowers and scenes of nature," Watanabe-san said. "Oh!" Sam said. "I know these! I used to play them with my grandmother, but we didn't call them hanafuda. I think the game we played was called Stop-Go?" "Yes," Watanabe-san said. "In Japan, the game most people play with hanafuda is called Koi Koi, which means..." "Come come," Marx filled in.

Unfortunately, many give lip service to the concepts of diversity and inclusion but confuse the two and fail to implement them effectively. These are two different but related ideas. Diversity is the recognition that we are unique in our combination of physical attributes and our life experiences. Each of these differences matters because they help provide unique perspectives for problem-solving. Diverse perspectives, versus a homogeneous group, will bring forward a broader range of potential solutions and more “out of the box” thinking. Inclusion is proactively bringing a diverse population together—whether a community or business organization—and enabling these differences to coalesce in a positive way. Making a diverse group feel welcome and valued is the essence of inclusion.

Several dozen of the non-English Wikipedias have, each, one article on Pokémon, the trading-card game, manga series, and media franchise. The English Wikipedia began with one article and then a jungle grew. There is a page for “Pokémon (disambiguation),” needed, among other reasons, in case anyone is looking for the Zbtb7 oncogene, which was called Pokemon (for POK erythroid myeloid ontogenic factor), until Nintendo’s trademark lawyers threatened to sue. There are at least five major articles about the popular-culture Pokémons, and these spawn secondary and side articles, about the Pokémon regions, items, television episodes, game tactics, and all 493 creatures, heroes, protagonists, rivals, companions, and clones, from Bulbasaur to Arceus. All are carefully researched and edited for accuracy, to ensure that they are reliable and true to the Pokémon universe, which does not actually, in some senses of the word, exist.

What its withered technology lacked, the Game Boy made up in user experience. It was cheap. It could fit in a large pocket. It was all but indestructible. If a drop cracked the screen—and it had to be a horrific drop—it kept on ticking. If it were left in a backpack that went in the washing machine, once it dried out it was ready to roll a few days later. Unlike its power-guzzling color competitors, it played for days (or weeks) on AA batteries. Old hardware was extremely familiar to developers inside and outside Nintendo, and with their creativity and speed unencumbered by learning new technology, they pumped out games as if they were early ancestors of iPhone app designers—Tetris, Super Mario Land, The Final Fantasy Legend, and a slew of sports games released in the first year were all smash hits. With simple technology, Yokoi’s team sidestepped the hardware arms race and drew the game programming community onto its team.

At our annual March Madness Mario Kart Tournament---along with the twins and Javy, Maggie and Juliet---when Lou's Toadette nearly upset the top-seeded Yoshi in the second round but got blasted by a blue shell right before the finish line, and Lou started swearing and couldn't stop. Farfar couldn't stop grinning, his hands folded behind his head, the rest of us crying from laughter. (I was in seventh grade when I realized March Madness had anything do with basketball.)

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Minoru and Yoko spent many evenings at video arcades. They looked over players' shoulders until it made young kids nervous. "What the fuck's your problem, mister?" one kid in a Kiss T-shirt barked at Minoru. Arakawa asked him, "Would you like a job?" He watched kids stand in front of the machines, transfixed, their hands melded to controllers, their bony arms like umbilical cords joining human and machine. He asked the kids questions about what made a game good. Arakawa realized that the most successful games had something the players couldn't articulate. The words used to describe them were those usually reserved to describe forms of intimacy between people. It was as if the players and the game itself somehow merged.

Trying to attract another underserved audience group—females— brought Super Princess Peach, a game where Peach finally avoids being princess-napped. Bowser kidnaps Mario and Luigi instead, and it's up to her for once to save them. The second-wave feminism lasts as long as it takes Peach to acquire a magical talking parasol. Peach's powers manifest through her emotional states. When she is calm she can heal herself, when she is happy she can fly, when glum she can water plants with her tears, and when angry she literally catches on fire. Using emotions as part of basic game play is a daring concept, and feel free to sub in "insulting" or "outrageous" or "awesome" for "daring." The concept might have been taken more seriously if not for touches like the pink umbrella, and Peach having unlimited lives—core gamers hate being unable to die.

It was 1996, and the word “appropriation” never occurred to either of them. They were drawn to these references because they loved them, and they found them inspiring. They weren’t trying to steal from another culture, though that is probably what they did. Consider Mazer in a 2017 interview with Kotaku, celebrating the twentieth-anniversary Nintendo Switch port of the original Ichigo: kotaku: It is said that the original Ichigo is one of the most graphically beautiful low-budget games ever made, but its critics also accuse it of appropriation. How do you respond to that? mazer: I do not respond to that. kotaku: Okay…But would you make the same game if you were making it now? mazer: No, because I am a different person than I was then. kotaku: In terms of its obvious Japanese references, I mean. Ichigo looks like a character Yoshitomo Nara could have painted. The world design looks like Hokusai, except for the Undead level, which looks like Murakami. The soundtrack sounds like Toshiro Mayuzumi… mazer: I won’t apologize for the game Sadie and I made. [Long pause.] We had many references—Dickens, Shakespeare, Homer, the Bible, Philip Glass, Chuck Close, Escher. [Another long pause.] And what is the alternative to appropriation? kotaku: I don’t know. mazer: The alternative to appropriation is a world in which artists only reference their own cultures. kotaku: That’s an oversimplification of the issue. mazer: The alternative to appropriation is a world where white European people make art about white European people, with only white European references in it. Swap African or Asian or Latin or whatever culture you want for European. A world where everyone is blind and deaf to any culture or experience that is not their own. I hate that world, don’t you? I’m terrified of that world, and I don’t want to live in that world, and as a mixed-race person, I literally don’t exist in it. My dad, who I barely knew, was Jewish. My mom was an American-born Korean. I was raised by Korean immigrant grandparents in Koreatown, Los Angeles. And as any mixed-race person will tell you—to be half of two things is to be whole of nothing. And, by the way, I don’t own or have a particularly rich understanding of the references of Jewishness or Koreanness because I happen to be those things. But if Ichigo had been fucking Korean, it wouldn’t be a problem for you, I guess?

In the next five days, Bud Selig, the franchise’s proud new owner, changed the team name from the Pilots to the Brewers, in honor of the Milwaukee minor league team that he had cheered on as a boy. Though he was able to change the name, there was not enough time to order new uniforms with the navy and red colors from those Brewers teams of yesteryear. Instead, the newly minted Milwaukee Brewers were forced to adopt the blue and gold of the Seattle Pilots, a color scheme that the team still wears to this day,

Jeff Goodby, however, got to see them all. After work, he, Silverstein, Sogard, and a few other guys from the agency went down to a dive bar on Union Street called the Bus Stop, where they got to experience the inaugural batch of ads with an unsuspecting focus group of drunken peers. For a crowd that loved music and loved even more what MTV had encouraged music to become, the bar blasted the Video Music Awards on a dozen televisions as if it were the Super Bowl.

Whereas secret societies in the past have met in lodges, taverns, and dimly lit alleys, this new generation’s meeting spot was the virtual world of videogames. And also unlike the covert gatherings of yesteryear, where furtive glances and secret handshakes were needed to gain entry, the only password into this world was up-up-down-down-left-right-left-right-B-A-start.

Nintendo single-handedly accounted for about 10 percent of Wal-Mart’s profits,

the way to attain success at Sony was to either get into, or come out of, a Japanese vagina.

be there watching TV or playing her Nintendo

the only thing it takes to sell toys, vitamins, or magazines is the power of story. That was the secret. That was the whole trick: to recognize that the world is nothing but chaos, and the only thing holding it (and us) together are stories.

Videogames weren’t just for kids; they were for anyone who wanted to feel like a kid. Anyone who missed the freedom and innocence that comes with endless wonder.

There’s only one thing you need to know to survive in this world.” “And what’s that?” “The name of the game is the game,

The game has to be good. That’s all the matters. That’s the only thing.

If Sega’s people weren’t properly prepared, then it was because he had failed to prepare them. As president and CEO, he would always get more credit than he deserved, and even more so always get more of the blame. That’s just how it worked.

You’re looking at a man who owned both a Super Nintendo Entertainment System and a Sega Mega Drive, don’t you know.