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Dear Nintendo, We need a new Mario game, where you rescue the princess in the first ten minutes, and for the rest of the game you try and push down that sick feeling in your stomach that she’s ‘damaged goods’, a concept detailed again and again in the profoundly sex negative instruction booklet, and when Luigi makes a crack about her and Bowser, you break his nose and immediately regret it. When Peach asks you, in the quiet of her mushroom castle bedroom ‘do you still love me?’ you pretend to be asleep. You press the A button rhythmically, to control your breath, keep it even.
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Joey Comeau (Overqualified)
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After that, we had a short conversation about how your body can sometimes seem totally separate. She said her body can feel like a distant bureaucracy controlled by telegrams from her brain, and I said my body is sometimes like that of Mario Mario, being controlled with a Nintendo joypad. Mario's surname is Mario.
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Joe Dunthorne (Submarine)
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The other [video game] franchises let you experience the adrenaline and horror of war, or deep fantasy worlds, or pro sports. A Mario game lets you pretend to be a middle-aged chubster hopping onto a turtle shell.
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
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the Super NES, which would hit stores on August 23, 1991. All systems would come with the groundbreaking new Super Mario World game, while four others would immediately be available for purchase: F-Zero, Pilotwings, Gradius III, and SimCity.
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Blake J. Harris (Console Wars: Sega, Nintendo, and the Battle that Defined a Generation)
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Remember Luigi, Toaster Toast Toast." - Mario Hotel
"Remember Luigi, Where There Fire, There's Burnt Toast." - Mario Hotel
"Greetings Young Traveller, I See That You Have Wandered Into My Store. Would You Like To Partake In One Of My Goods Or Services, I Sell Clothes, Rope, Bombs, You Want It I Got It, As Long As You Have Enough Rupees. Oh, I See You Don't Have Enough Ruppees, Come Back When You're A Bit, Umm, Riche." - The Legend Of Zelda
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”
Nintendo
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He was skilled----at the end of the level, he could make Mario land at the top of the flagpole, something Sadie had never mastered. Although Sadie liked to be the player, there was a pleasure to watching someone who was a dexterous player---it was like watching a dance. He never looked over at her. He cleared the first boss battle, and the words BUT OUR PRINCESS IS IN ANOTHER CASTLE appeared on the screen.
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Gabrielle Zevin (Tomorrow, and Tomorrow, and Tomorrow)
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So basically, you get to play Super Mario all you want, any time you want, for
FREE
!"
"That is the single most amazing thing I've ever heard.
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Gene Luen Yang (Level Up)
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Mr. Wilder! What a pleasure to see you, my boy!” Hmm, not the server. His hair is jet black, and he has a perfect Mario mustache. Exactly like that Nintendo character. “Hi, Mario.” Shut the front door. That is not his name! “I’d like you to meet Katelyn.” Jackson gestures to me. “This is her first time visiting your fine restaurant.
”
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S.J. Tilly (Sleet Kitten (Sleet, #1))
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Erring on the side of caution paid off. Japanese retailers liked that one high-tech company finally took responsibility for its errors and fixed them for free. (Nintendo continues to do so today, to the point of reapplying kids’ stickers onto a new console if the old one has to be replaced instead of repaired.)
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
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But Zelda was never about plot. Indeed, one's head could explode if all the games were considered one story, since Link is always meeting Zelda and villainous Gannon for the first time. Imagine trying to explain why James Bond has stayed forty years old for forty years, while changing faces and hair color. Better to accept the story as a constant retelling, and don't dwell on continuity matters. Mario has made a cottage industry of jokes about how Bowser had only one playbook—kidnap the princess—and this time it'll work! He's utterly incapable of coming up with any other plan. Aside from that one time he obtained a degree in hotel management.
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
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Nintendo not letting itself make a browser Mario game has not stopped a flash flood of in-browser Mario games. Super Mario Flash, New Super Mario Bros. Flash, Infinite Mario, and the amazing Super Mario Crossover, which lets you play the original SMB games using characters from Castlevania, Excitebike, Ninja Gaidan, and more. (If you like that, try Abobo's Big Adventure.) There are free (and unlicensed) Mario games where he rides a motorbike, takes a shotgun to the Mushroom Kingdom, decides to fight with his fists, is replaced by Sonic, replaces Pac-Man in a maze game, and plays dress-up. They receive no admonition from Nintendo's once-ferocious legal department. Why not? Iwata's explanation is commonsensical: "[I]t would not be appropriate if we treated people who did someone based on affection for Nintendo as criminals." This is also why no one has been told by lawyers to stop selling Wario-as-a-pimp T-shirts.
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
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What its withered technology lacked, the Game Boy made up in user experience. It was cheap. It could fit in a large pocket. It was all but indestructible. If a drop cracked the screen—and it had to be a horrific drop—it kept on ticking. If it were left in a backpack that went in the washing machine, once it dried out it was ready to roll a few days later. Unlike its power-guzzling color competitors, it played for days (or weeks) on AA batteries. Old hardware was extremely familiar to developers inside and outside Nintendo, and with their creativity and speed unencumbered by learning new technology, they pumped out games as if they were early ancestors of iPhone app designers—Tetris, Super Mario Land, The Final Fantasy Legend, and a slew of sports games released in the first year were all smash hits. With simple technology, Yokoi’s team sidestepped the hardware arms race and drew the game programming community onto its team.
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David Epstein (Range: Why Generalists Triumph in a Specialized World)
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At our annual March Madness Mario Kart Tournament---along with the twins and Javy, Maggie and Juliet---when Lou's Toadette nearly upset the top-seeded Yoshi in the second round but got blasted by a blue shell right before the finish line, and Lou started swearing and couldn't stop. Farfar couldn't stop grinning, his hands folded behind his head, the rest of us crying from laughter.
(I was in seventh grade when I realized March Madness had anything do with basketball.)
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Jared Reck (Donuts and Other Proclamations of Love)
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Trying to attract another underserved audience group—females— brought Super Princess Peach, a game where Peach finally avoids being princess-napped. Bowser kidnaps Mario and Luigi instead, and it's up to her for once to save them. The second-wave feminism lasts as long as it takes Peach to acquire a magical talking parasol. Peach's powers manifest through her emotional states. When she is calm she can heal herself, when she is happy she can fly, when glum she can water plants with her tears, and when angry she literally catches on fire. Using emotions as part of basic game play is a daring concept, and feel free to sub in "insulting" or "outrageous" or "awesome" for "daring." The concept might have been taken more seriously if not for touches like the pink umbrella, and Peach having unlimited lives—core gamers hate being unable to die.
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
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Goomba's Shoe was originally known as what? A. Goomboot B. Kuribo's Shoe C. Stomb Boot D. Big Shoe Answer
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Jacob Mann (The Super Mario Trivia Quiz Book: How Much Do You Know it All About the Hit Nintendo Video Game Series?)
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Super Mario Bros. hooks newcomers because there are no barriers to playing the game. You can know absolutely nothing about the Nintendo console and still enjoy yourself from the very first minute. There's no need to read motivation-sapping manuals or grind through educational tutorials before you begin. Instead, your avatar, Mario appears on the left-hand side of an almost empty screen. Because the screen is empty, you can push the Nintendo controller's buttons randomly and harmlessly, learning which ones make Mario jump and which ones make him move left and right. You can't move any further left, so you quickly learn to move right. And you aren't reading a guide that tells you which keys are which--instead, you're learning by doing, and enjoying the sense of mastery comes from acquiring knowledge through experience. The first few seconds of gameplay are brilliantly designed to simultaneously do two very difficult things: teach, and preserve the illusion that nothing is being taught at all.
”
”
Adam Alter (Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked)
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Have we discussed the birds and the bees, Gubben?" Farfar said, just as we started our third lap on Wario's Gold Mine, the one track I hated almost as much as Rainbow Road.
"Uh... I'm pretty sure that was covered in online health."
I launched my red shell, which he deftly blocked with the banana peel he'd been holding on to.
I finished fourth after getting hit by a stupid ricocheting green shell, Farfar's Yoshi already halfway through its victory lap.
”
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Jared Reck (Donuts and Other Proclamations of Love)
“
What is the Wii U, Gubben?" Farfar said, unable to keep the grin off his face as he balled the wrapping paper in his hands and stared at the box in his lap. "Don't we already have a Wii?" Then, more concerned, "How much did you spend on this?"
"Not too much," I said, grinning back. "It's refurbished."
"And old," Jorge added helpfully.
"And old. Nintendo's already moved on to newer systems. Plus," I said, tossing a second present onto Farfar's lap and picking up his blue Wii remote from the coffee table, strumming the rubber bands holding the battery cover in place with my thumb. "This system's backward compatible."
I watched Farfar peel back the paper one his unauthorized second present and nod to himself. He let out a sound like a deeply satisfied bear.
"Oh, god," Maggie said, laughing.
"Let's hook it up, Gubben."
"They released a deluxe edition for the newer system," I explained, leading to our lengthy, highly technical discussion of Mario Kart 8 for Wii U vs. 8 Deluxe for the Switch, while I hooked up the new system to the TV
”
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Jared Reck (Donuts and Other Proclamations of Love)
“
Okay, Gubben, this time you have to pick your least-favorite character with your least-favorite vehicle."
I picked Peach, to which he raised his eyebrows.
"You hate Peach, Gubben? Seems a little...misogynistic."
"What are you talking about? Princess Peach is a horrible representation of women---how many times does she wait for Mario to save her?" I realized I sounded a little like Lou. You know, if Lou's rants ever extended into classic Nintendo characters.
Farfar picked Toad.
"Seems a little... mycogynistic, doesn't it?"
He just chuckled. "Stupid mushrooms."
I picked the Super Blooper for Peach, Farfar picked the Booster Seat for Toad, and we spent the next hour laughing and yelling disparaging things at the screen.
”
”
Jared Reck (Donuts and Other Proclamations of Love)
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Imagine Mario as a gay hustler?
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
“
Super Mario” has become the default nickname for any Mario.
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
“
Sega capped off 1993 by introducing the Sonic the Hedgehog balloon into the Macy’s Thanksgiving Day parade, the first such balloon based on a video game character. (True to form, Sonic went too fast, and crashed into a Columbus Circle lamppost.)
”
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
“
There are a lot of stories about where the name Donkey Kong actually came from—everything from a bad fax that made the Nintendo of America team misread Monkey Kong, thinking the M was a D, to its being named after King Kong. But in the end, Miyamoto said it was simpler than that. They wanted an English name because they knew the game would be a hit in America. The word donkey was used to imply something silly, or dumb, and in Japan, kong is a slang word used for an ape. Basically, Miyamoto and crew were naming the game Silly Ape, but they felt Donkey Kong was, well, just more fun to say.
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Dustin Hansen (Game On!: Video Game History from Pong and Pac-Man to Mario, Minecraft, and More)
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Jump with me, grab coins with me, cause I’ll be your 1-up girl.
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”
@cstpimentel
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When Time magazine had said the Person of the Year for 1982 was the computer, it didn’t imagine the very next year there’d be an overpopulation problem.
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
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The RPG series “Dragon Warrior” is by Japanese law, not allowed to be released on a weekday, since too many people take off school or work to start leveling up.
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
“
If Nintendo was “just another flash-in-the-pan toy company”, this was quite a long flash.
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Jeff Ryan (Super Mario: How Nintendo Conquered America)
“
I’m not a girl or anything.
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”
Diary of a Game Character (Diary of Super Mario - Book 1: Mushroom Kingdom Adventures (An Unofficial Nintendo Book))
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I wonder if I should tell Luigi about my plan, but he is always making the right decisions.
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Diary of a Game Character (Diary of Super Mario - Book 1: Mushroom Kingdom Adventures (An Unofficial Nintendo Book))
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Luigi frowns at me. "Well, I can't either, but you don't have to be a baby about it.
”
”
Diary of a Game Character (Diary of Super Mario - Book 1: Mushroom Kingdom Adventures (An Unofficial Nintendo Book))
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I thought you were my friend.
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”
Diary of a Game Character (Diary of Super Mario - Book 1: Mushroom Kingdom Adventures (An Unofficial Nintendo Book))
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(James, along with Arakawa, also named Nintendo’s pixelated plumber, Mario, after Mario Segale, the company’s mysterious landlord whom nobody had ever met.)
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Blake J. Harris (Console Wars: Sega, Nintendo, and the Battle that Defined a Generation)
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Murphy’s Law first reared its head when Bill White, Nintendo’s point guy for the film, received a call from Joffe letting him know that Dustin Hoffman was extremely interested in playing the role of Mario.
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Blake J. Harris (Console Wars: Sega, Nintendo, and the Battle that Defined a Generation)
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The history of business is littered with examples that refute the “myth of the objective.” 37 It took Nintendo almost a century to invent the iconic Super Mario Brothers; YouTube was initially envisioned as a video dating site; Slack started as an internal communication tool for programmers developing an online game. Greatness often doesn’t follow predefined milestones. Given that markets and technological systems are too complex and dynamic to fully quantify, top-down centralization is often doomed to fail, because information is more often distributed from the bottom up and at the edges of the system, as the canonical example of the free market demonstrates.
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Byrne Hobart (Boom: Bubbles and the End of Stagnation)