Nike Running Quotes

We've searched our database for all the quotes and captions related to Nike Running. Here they are! All 48 of them:

The Nike swoosh logo would make an interesting mustache—on a man who runs his mouth all the time.
Jarod Kintz (This Book Title is Invisible)
Blaming the running injury epidemic on big, bad Nike seems too easy - but that's okay, because it's largely their fault.
Christopher McDougall (Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen)
Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that.
Phil Knight (Shoe Dog: A Memoir by the Creator of NIKE)
In the gathering gloom only his white Nike headband and his white Nike shoes and the white stripe down the side of his dark Nike running suit were visible, as though there were no man at all among the trademarks.
Thomas Harris (Hannibal (Hannibal Lecter, #3))
The only one who can tell you "You can't" is you. And you don't have to listen.-Nike
Dean Karnazes (Run! 26.2 Stories of Blisters and Bliss)
It was easy to root for the winners. No, he liked the punch-drunk ones, half walking at mile twenty-three, tongues flapping like Labradors. Tumbling across the finish line by hook or by crook, feet pounded to bloody meat in their Nikes. The laggards and limpers who weren’t running the course but running deep into their character—down into the cave to return to the light with what they found. By the time they got to Columbus Circle, the TV crews have split, the cone cups of water and Gatorade litter the course like daisies in a pasture, and the silver space blankets twist in the wind. Maybe they had someone waiting for them and maybe they didn’t. Who wouldn’t celebrate that?
Colson Whitehead (The Nickel Boys)
Does anyone beside me experience a deep sorrow that someone called a "Hero for the Planet" and a "star of the sustainability movement" is designing truck factories and Nike headquarters? Ninety percent of the large fish in the ocean are gone. Ninety-seven percent of the world's native forests have been cut. There are 2 million dams just in the United States. Once-mighty flocks of passenger pigeons are gone. Islands full of great aucks, gone. Rich runs of salmon, gone. Gone. Gone. Gone. The oceans are filled with plastic. Every stream in the United States is contaminated with carcinogens. The world is being killed, and this is the respond? Not only am I angry, not only am I disgusted, I am also deeply, deeply sorrowful. And I am deeply ashamed. We need to act differently.
Derrick Jensen (What We Leave Behind)
Whether you’re an elite or a first-timer, that’s the magic of marathoning, the recognition of your own potential that had been there all along.
Kara Goucher (The Longest Race: Inside the Secret World of Abuse, Doping, and Deception on Nike's Elite Running Team)
There once was a poor man who walked around without shoes. His feet were covered in calluses. One day a rich man felt sorry for the poor man and bought him a pair of Nikes. The poor man was extremely grateful and wore the shoes constantly. Well after a year or so, the shoes fell apart. So the poor man had to go back to running around barefoot, only now all his calluses were gone and his feet got all cut up and soon the cuts became infected and the man got sick and eventually, after they cut off his legs, he died. I call that particular story "Love, Death & Nikes." A real cheer me up story for Mr. Monster. That's right! All for you. Oh and something else: fuck you Mr. Monster.
Mark Z. Danielewski (House of Leaves)
I had an aching sense that our time is short, shorter than we ever know, shorter as a morning run, and I wanted mine to be meaningful. And purposeful. And creative. And important. Above all... different.
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
We're all Running People, as the Tarahumara have always known. But the American approach -- ugh. Rotten at its core. It was too artificial and grabby, Vigil believed, too much about getting stuff and getting it now: medals, Nike deals, a cute butt. It wasn't art; it was business, a hard-nosed quid pro quo. No wonder so many people hated running; if you thought it was only a means to an end--an investment in becoming faster, skinnier, richer--then why stick with it if you weren't getting enough quo for your quid?
Christopher McDougall (Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen)
surfing, writing, composing, and programming deep into the night, like it's the early 1980s with the hue of poison-green CRT illuminating the room, Nike running shoes on the floor, hair metal poster on the door, and everything is infinite, made of fibre optics and floppy disks . . .
Mike Walker
I’m running late. But that’s OK, because I’m wearing Nikes.
Jarod Kintz (Seriously delirious, but not at all serious)
Race day is fun, but training gives you moments of the extraordinary in the ordinary.
Kara Goucher (The Longest Race: Inside the Secret World of Abuse, Doping, and Deception on Nike's Elite Running Team)
For some, I realize, business is the all-out pursuit of profits, period, full stop, but for us business was no more about making money than being human is about making blood.
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
I was up before the others, before the birds, before the sun. I drank a cup of coffee, wolfed down a piece of toast, put on my shorts and sweatshirt, and laced up my green running shoes. Then slipped quietly out the back door. I stretched my legs, my hamstrings, my lower back, and groaned as I took the
Phil Knight (Shoe Dog: A Memoir by the Creator of NIKE)
Like our other needs, meaning is an inherent expectation. Its denial has dire consequences. Far from a purely psychological need, our hormonees and nervous systems clock its presence or absence. As a medical study in 2020 found, the "presence [of] and search for meaning in life are important for health and well-being." Simply put, the more meaningful you find your life, the better your measures of mental and physical health are likely to be. It is itself a sign of the times that we even need such studies to confirm what our experience of life teaches. When do you feel happier, more fulfilled, more viscerally at ease: when you extend yourself to help and connect with others, or when you are focused on burnishing the importance of your little egoic self? We all know the answer, and yet somehow what we know doesn't always carry the day. Corporations are ingenious at exploiting people's needs without actually meeting them. Naomi Klein, in her book No Logo, made vividly clear how big business began in the 1980s to home in on people's natural desire to belong to something larger than themselves. Brand-aware companies such as Nike, Lululemon, and the Body Shop are marketing much more than products: they sell meaning, identification, and an almost religious sense of belonging through association with their brand. "That pressuposes a kind of emptiness and yearning in people," I suggested when I interviewed the prolific author and activist. "Yes," Klein replied. "They tap into a longing and a need for belonging, and they do it by exploiting the insight that just selling running shoes isn't enough. We humans want to be part of a transcendent project.
Gabor Maté (The Myth of Normal: Trauma, Illness, and Healing in a Toxic Culture)
It was easy to root for the winners. No, he liked the punch-drunk ones, half walking at mile twenty-three, tongues flapping like Labradors. Tumbling across the finish line by hook or by crook, feet pounded to bloody meat in their Nikes. The laggards and limpers who weren’t running the course but running deep into their character—down into the cave to return to the light with what they found.
Colson Whitehead (The Nickel Boys)
Having a few half fish in my family tree keeps my vision from blurring through the pudgy tears-I can perfectly see the solid yellow line on the road as I walk it. When I hear him following, I rip off my heels and start sprinting. Two months ago, this kind of abuse to my feet would leave them bleeding and with who-knows-what embedded in them. But with the convenience of my new thick skin, running barefoot is like running in Nike’s latest kicks. Galen is apparently a flying fish though-his hand wraps around my arm, braking my own sad attempt at flight. He whirls me around. Pulling me to him, he lifts my chin with the pad of his thumb. When I jerk away, he grasps it tight, forcing me to look at him. The old Emma would be bruised within the next ten minutes. The new one is just pissed off. "Let go!" I screech, pushing against his chest. Somehow this just gets me closer to him. "Emma," he growls as I stomp his foot. "What would you have done?" Okay, that's unexpected. I stop flailing. "What?
Anna Banks (Of Poseidon (The Syrena Legacy, #1))
And the cost of those injuries? Fatal disease in epidemic proportions. “Humans really are obligatorily required to do aerobic exercise in order to stay healthy, and I think that has deep roots in our evolutionary history,” Dr. Lieberman said. “If there’s any magic bullet to make human beings healthy, it’s to run.” Magic bullet? The last time a scientist with Dr. Lieberman’s credentials used that term, he’d just created penicillin. Dr. Lieberman knew it, and meant it. If running shoes never existed, he was saying, more people would be running. If more people ran, fewer would be dying of degenerative heart disease, sudden cardiac arrest, hypertension, blocked arteries, diabetes, and most other deadly ailments of the Western world. That’s a staggering amount of guilt to lay at Nike’s feet. But the most remarkable part? Nike already knew it. In
Christopher McDougall (Born to Run)
what I knew that morning in March 1977 as we settled around the conference table. I wasn’t even sure how these guys reached us, or how they’d arranged this meeting. “Okay, fellas,” I said, “what’ve you got?” It was a beautiful day, I remember. The light outside the room was a buttery pale yellow, and the sky was blue for the first time in months, so I was distracted, a little spring feverish, as Rudy leaned his weight on the edge of the conference table and smiled. “Mr. Knight, we’ve come up with a way to inject . . . air . . . into a running shoe.” I frowned and dropped my pencil. “Why?” I said. “For greater cushioning,” he said. “For greater support. For the ride of a lifetime.” I stared. “You’re kidding me, right?” I’d heard a lot of silliness from a lot of different people in the shoe business, but this. Oh. Brother. Rudy handed me a pair of soles that looked as if they’d been teleported from the twenty-second century. Big, clunky, they were clear thick plastic and inside were—bubbles? I turned them over. “Bubbles?” I said. “Pressurized air bags,” he said. I set down the soles and gave Rudy a closer look, a full head-to-toe. Six-three, lanky, with unruly dark hair, bottle-bottom glasses, a lopsided grin, and a severe vitamin D deficiency, I thought. Not enough sunshine. Or else a long-lost member of the Addams Family. He saw me appraising him, saw my skepticism, and wasn’t the least fazed. He walked to the blackboard, picked up a piece of chalk, and began writing numbers, symbols, equations. He explained at some length why an air shoe would work, why it would never go flat, why it was the Next Big Thing. When he finished I stared at the blackboard. As a trained accountant I’d spent a good part of my life looking at blackboards, but this Rudy fella’s scribbles were something else. Indecipherable.
Phil Knight (Shoe Dog: A Memoir by the Creator of NIKE)
Nevertheless, I gathered my courage and asked, "When I speak to Western audiences, should I encourage people to boycott those stores where sweatshop clothes are made?" I expected to get a full-octave blast against Americanization, globalization and our materialistic corruption of the world. He surprised me with his answer, however, which he spoke in a very sober voice. "No. If your people boycott those clothes, poor people will get poorer. The factory might close, and people getting pennies in a sweatshop will now have to resort to doing something else, maybe worse, like prostitution, in order to feed their families." "So what shall I tell my listeners?" I asked him. He replied, "Tell people, especially your businesspeople, to become executives for Nike and other multinational corporations that run these factories. In positions of leadership, they can bring a Christian influence of compassion and justice and mercy into that environment. They can make rules of how the factory workers are treated. That could turn a whole village toward the gospel.
Paul Borthwick (Western Christians in Global Mission: What's the Role of the North American Church?)
Sooner or later the serious runner goes through a special, very personal experience that is unknown to most people. Others say it’s a new kind of mystical experience that propels you into an elevated sense of consciousness. A flash of joy. A sense of floating as you run. The experience is unique to each of us but when it happens you break through a barrier that separates you from casual runners. Forever. And from that point on, there is no finish line. You run for your life. You begin to be addicted to what running gives you.
John Brown
Flashing over the images were motivational messages: “Your feet are your foundation. Wake them up! Make them strong! Connect with the ground… . Natural technology allows natural motion… . Power to your feet.” Across the sole of a bare foot is scrawled “Performance Starts Here.” Then comes the grand finale: as “Tiptoe Through the Tulips” crescendos in the background, we cut back to those Kenyans, whose bare feet are now sporting some kind of thin little shoe. It’s the new Nike Free, a swooshed slipper even thinner than the old Cortez. And its slogan? “Run Barefoot.
Christopher McDougall (Born to Run: The hidden tribe, the ultra-runners, and the greatest race the world has never seen)
(Sherly Hutomo, lajang, 27 th. Karyawati swasta. Iphone - checked, veganisme early stages - checked, morning starbucks - checked, 5k run - checked, nike running shoes - checked, connoisseur - checked, urban culinary specialist - checked, gym membership - checked, workout obsessed - checked, supplement junkie - checked, socmed savvy - checked, eat healthy food - checked, zumba class - checked, avid traveller and hip resto pilgrim- checked, fancy bag - checked, edgy yet sophisticated - checked. casual drinker - checked.)
Ayudhia Virga
Galen Rupp matriculated as a freshman at the University of Oregon in 2004 and was performing well. There was only one problem—Salazar didn’t have any faith that the head track-and-field coach was the right collegiate mentor for his young protégé. So Salazar and Cook helped orchestrate the firing of coach Martin Smith, a quirky leader who many of the Nike loyalists didn’t think was the right fit for Rupp. In this effort they came to loggerheads with Bill Moos, the university’s athletic director. Knight and Nike had had a long and mutually prosperous twelve-year run with Moos in which the school’s athletic budget grew from $18.5 million to $41 million. But he didn’t want to fire his head coach, who was objectively good at his job. Knight threatened to withhold funding for the construction of the school’s new basketball arena until both coach and director were gone. Less than a week after he led the team to a sixth-place finish at the NCAA indoor championships, Smith was replaced by former Stanford coach Vin Lananna, a devout “Nike guy.” Moos would retire a year later, saying, “I created the monster that ate me.” Knight then made a donation of $100 million—the largest donation in Oregon history—to the university.
Matt Hart (Win at All Costs: Inside Nike Running and Its Culture of Deception)
Every runner knows this. You run and run, mile after mile, and you never quite know why. You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
Let’s discuss our Swoosh-less Nike sneaker for a moment. My guess is that if you removed the branding from a pair of Nike Dunk sneakers, they would be worth no more than twenty-five percent of their retail price. That means that at least seventy-five percent of the value of a Nike sneaker is tied up in the emotional elements you can’t see or touch, the intangibles. But just because you can’t see them or touch them doesn’t mean they aren’t real. For a parallel example, let’s look at Kanye West’s relationship with Adidas. Kanye has little or no athletic prowess—he’s a musi- cian, a tastemaker, a hype man. Whatever you may think of Kanye, he gets people talking and has been able to use his brand to create value for his partners. And that’s exactly what he did when he designed a line of sneakers for Adidas, the Yeezy Boost. In February 2015, a limited run of his shoes sold out within ten minutes at a retail price of two hundred dollars. The shoes were then released to a wider audience a month later and once again sold out in record time. This is where things start to get interesting. According to Complex magazine, in the following quarter the Yeezy Boost accounted for $2.3 million in sales on eBay, three times the gross sales of its closest competitor, for an average price of $751 per pair. Let’s generously assume it cost Adidas fifty dollars per pair to produce and market a pair of Yeezy Boost. If that’s the case, Kanye West’s creativity is worth $701 per pair, and that doesn’t include the halo value to the overall Adidas brand.
Alan Philips (The Age of Ideas: Unlock Your Creative Potential)
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This life is not for the faint of heart. We run from the situations that test our faith and resolve, shake us to the very core of our being, but they are the necessary evil that build our character, and make us stand, undeterred from our goals.
Nike Campbell-Fatoki (Thread of Gold Beads)
The most popular Foursquare feature is a competitive challenge called The Mayor. The rules read: “If you’ve got more check-ins than anyone else at a particular place, we deem you ‘The Mayor’ of that place. But once someone else comes along who has checked in more times than you, they then steal the ‘Mayor’ title back from you.” As soon as you become mayor, Foursquare sends an announcement to your friends congratulating you. Even better, some bars and restaurants have set up special deals for whoever happens to be mayor at any given time. The Marsh Café in San Francisco, for example, lets the current mayor drink for free. Of course, this is also a smart move on the part of the café—players have extra incentive to bring their friends there nightly to try to achieve or hold on to the mayor status, boosting business throughout the week. It’s also a good example of how traditional brick-and-mortar companies might be able to augment their services by more actively taking part in this popular reality-based game. Currently, hundreds of venues—from the Sacramento Zoo to a Wendy’s fast-food restaurant in the student union at the University of North Carolina Charlotte—offer deals or freebies for Foursquare players. Why do people love the idea of becoming the mayor? Because trying to become mayor of your favorite city spots gives you a chance to keep doing something you already love, but do it more. It gives you an excuse to spend as much time as possible at the places that make you happiest. And when you notice someone else vying for your mayor status, you get an instant friendly rival, motivating you to visit your favorite places more often, the same way a Nike+ challenger pushes you to run faster and longer.
Jane McGonigal (Reality Is Broken: Why Games Make Us Better and How They Can Change the World)
Nike’s policy of yanking best-selling shoes from the shelves every ten months has inspired some truly operatic bursts of profanity on running message boards. The Nike Pegasus, for instance, debuted in 1981, achieved its sleek, waffled apotheosis in ’83, and then—despite being the most popular running shoe of all time—was suddenly discontinued in ’98, only to reappear as a whole new beast in 2000. Why so much surgery? Not to improve the shoe, as a former Nike shoe designer who worked on the original Pegasus told me, but to improve revenue; Nike’s aim is to triple sales by enticing runners to buy two, three, five pairs at a time, stockpiling in case they never see their favorites again.
Christopher McDougall (Born to Run)
lot of foot and knee injuries that are currently plaguing us are actually caused by people running with shoes that actually make our feet weak, cause us to over-pronate, give us knee problems. Until 1972, when the modern athletic shoe was invented by Nike, people ran in very thin-soled shoes, had strong feet, and had much lower incidence of knee injuries.
Christopher McDougall (Born to Run)
When the technology executive Daniel Clough decided to dumb down his phone experience, he didn’t trash his iPhone but instead put it in the kitchen cupboard. He likes to use it when exercising so that he can listen to music and run his Nike+ fitness tracking app.
Cal Newport (Digital Minimalism: Choosing a Focused Life in a Noisy World)
The sole of the first Nike running shoes were made in a waffle iron
Alex Stephens (Phenomenal Facts 4: The Unusual to the Unbelievable (Phenomenal Facts Series))
When Phil Knight was building Nike, he hired other distance runners to work with him because he knew that whatever they lacked in terms of business knowledge, they made up for in stamina. They would never give up. They would take the pain and make it to the end of the race despite the difficulties. When you start a company, you are usually happy to find anyone of quality willing to go on the journey with you. But as you grow, you realize that some people are like wide receivers in football with hands of stone. You throw to them, and the ball just bounces off them. Others have hands like glue. As a decent person you think your role is to coax the bad ones along, to find workarounds. As employees, these are 6s and 7s out of 10. If you keep them, you will end up with a dysfunctional company, where you do all the work, staying up all night with the few people who can make it happen. You have two options: either run a middling company going nowhere or clear out the mediocrity you created so you can grow. If you are ambitious, you have to fill your company with 9s and 10s, and give them the difficult tasks to do. Finally, to succeed as an entrepreneur, you have to be paranoid. You always have to believe your company, regardless of size, is a little company. The moment you start to become big and successful, challengers will appear and do their best to take your customers and defeat your business. You are never more vulnerable than at the moment you think you have succeeded.
Stephen A. Schwarzman (What It Takes: Lessons in the Pursuit of Excellence)
The truth is, running often attracts a personality type that gets high off extreme discipline.
Kara Goucher (The Longest Race: Inside the Secret World of Abuse, Doping, and Deception on Nike's Elite Running Team)
Nike was more than just a shoe. I no longer simply made Nikes; Nikes were making me. If I saw an athlete choose another shoe, if I saw anyone choose another shoe, it wasn’t just a rejection of the brand alone, but of me. I told myself to be reasonable, not everyone in the world was going to wear Nike. And I won’t say that I became upset every time I saw someone walking down the street in a running shoe that wasn’t mine.
Phil Knight (Shoe Dog)
During his senior cross-country season, Joash broke every course record except one. In his senior year, at the Nike National race in Portland, Oregon, Joash came in third against 199 of the fastest runners in the country. This boy, who once struggled at home and school, received a five-year full-ride running scholarship and was awarded Academic All American during his freshman year of college. Joash eventually hopes to become an U.S. citizen and work in the medical field. Calvin graduated from University of Mary in respiratory therapy and will graduate from medical school. His goal is to one day open a clinic in Kenya. These two brothers from Kenya brought much unexpected joy and adventure into our lives. They became our sons; they became brothers to our other children. Most of all, they expanded our hearts.
Theresa Thomas (Big Hearted: Inspiring Stories from Everyday Families)
During my nightly run, I'd sometimes ask myself, Hasn’t your life been a kind of search for connection? Running for Bowerman, backpacking around the world, starting a company, marrying Penny, assembling this band of brothers at Blue Ribbon’s core — hasn't it all been about, one way or another, going public?
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
I look back over the decades and see him toiling in his workshop, Mrs Bowerman carefully helping, and I get goosebumps. He was Edison in Menlo Park, Da Vinci in Florence, Tesla in Wardenclyffe. Divinely inspired, I wonder if he knew, if he had any clue, that he was the Daedalus of sneakers, that he was making history, remaking the industry, transforming the way athletes would run and stop and jump for generations. I wonder if he could conceive in that moment all that he'd done. All that would follow. I know I couldn't.
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
Consider McCormick Foods, a 126-year-old company that sells herbs, spices, and condiments. By 2010, the company’s traditional growth strategies had run their course. McCormick had already expanded into a full range of food seasonings and established a foothold up and down its supply chain, including operations in farming and food preparation. The company was running out of growth options. CIO Jerry Wolfe heard about Nike’s move into platform-building. Could McCormick do the same? Wolfe reached out to Barry Wacksman, a partner at R/GA, a leading New York design firm that had helped Nike design its platform. Together, they hit on the idea of using recipes and taste profiles to build a food-based platform. Wolfe and Wacksman used McCormick’s taste laboratories to distill three dozen flavor archetypes—such as minty, citrus, floral, garlicky, meaty—that can be used to describe almost any recipe. Based on personal preferences, the system can predict new recipes an individual is likely to savor. Members of the McCormick platform community can modify recipes and upload the new versions, creating ever-expanding flavor options and helping to identify new food trends, generating information that’s useful not only to the platform’s users but also to managers of grocery stores, food manufacturers, and restaurateurs.18
Geoffrey G. Parker (Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You)
It destroyed me, but I loved the feeling of doing something like that again completely on my own terms.
Kara Goucher (The Longest Race: Inside the Secret World of Abuse, Doping, and Deception on Nike's Elite Running Team)
Pre was most famous for saying, “Somebody may beat me—but they’re going to have to bleed to do it.” Watching him run that final weekend of May 1975, I’d never felt more admiration for him, or identified with him more closely. Somebody may beat me, I told myself, some banker or creditor or competitor may stop me, but by God they’re going to have to bleed to do it.
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
The term “jogging” became widely used in the United States in the late 1960s, as it was a result of a popular book with the title Jogging. Its author was University of Oregon track coach and Nike cofounder Bill Bowerman. He had been exposed to jogging while on vacation in New Zealand with his college team. He took time off and went for some easy runs with legendary running coach Arthur Lydiard, who had trained several Olympic running champions. On weekends, Lydiard would invite locals to join him for “fitness and sociability” runs, or what he called jogging. Lydiard wanted New Zealanders to stop being sedentary and get some easy, non-strenuous exercise. Bowerman enjoyed these easy runs, and lost ten pounds in the process. He was eager to spread the message about jogging to residents in Eugene, Oregon, where he lived and coached. When these jogging get-togethers became popular, Bowerman decided to broaden the message, and co-wrote the 126-page bestselling Jogging book with the help of a local cardiologist.
Hiroaki Tanaka (Slow Jogging: Lose Weight, Stay Healthy, and Have Fun with Science-Based, Natural Running)
If I’ve learned anything, it’s that change starts when good people refuse to stay quiet.
Kara Goucher (The Longest Race: Inside the Secret World of Abuse, Doping, and Deception on Nike's Elite Running Team)
When a woman tells the truth, she is creating the possibility for more truth around her.” —Adrienne Rich
Kara Goucher (The Longest Race: Inside the Secret World of Abuse, Doping, and Deception on Nike's Elite Running Team)
Track coach Bill Bowerman decided that his team needed better, lighter running shoes. So he went out to his workshop and poured rubber into the family waffle iron. That’s how Nike’s famous waffle sole was born.‡
Jason Fried (ReWork)