Nike Athlete Quotes

Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete.

Like books, sports give people a sense of having lived other lives, of taking part in other people's victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that the mystics talk about.

God, how I wish I could relive the whole thing. Short of that, I'd like to share the experience, the ups and downs, so some young man or woman, somewhere, going through the same trials and ordeals, might be inspired or comforted. Or warned. Some young entrepreneur, maybe, some athlete or painter or novelist, might press on. It's all the same drive. The same dream. It would be nice to help them avoid the typical discouragements. I'd tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I'd tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt. I'd like to warn the best of them, the iconoclasts, the innovators, the rebels, that they will always have a bull's-eye on their backs. The better they get, the bigger the bull's-eye. It's not one man's opinion; it's a law of nature.

The Nike swoop, the three Adidas stripes, the little Polo player on a horse, the Hollister seagull, the symbols of Philadelphia's professional sports teams, even our high school mascot that you athletes wear to battle other schools - some of you wear our Mustang to class even when there is no sporting event scheduled. These are your symbols, what you wear to prove that your identity matches the identity of others. Much like the Nazis had their swastika.

You are all more or less wearing the same types of clothes—look around the room and you will see it’s true. Now imagine you’re the only one not wearing a cool symbol. How would that make you feel? The Nike swoop, the three Adidas stripes, the little Polo player on a horse, the Hollister seagull, the symbols of Philadelphia’s professional sports teams, even our high school mascot that you athletes wear to battle other schools—some of you wear our Mustang to class even when there is no sporting event scheduled. These are your symbols, what you wear to prove that your identity matches the identity of others. Much like the Nazis had their swastika. We have a very loose dress code here and yet most of you pretty much dress the same. Why? Perhaps you feel it’s important not to stray too far from the norm. Would you not also wear a government symbol if it became important and normal to do so? If it were marketed the right way? If it was stitched on the most expensive brand at the mall? Worn by movie stars? The president of the United States?

This I decided is what sports are, what they can do. Like books, sports give people a sense of having lived other lives, of taking part in other people's victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that the mystics talk about.

Sometimes, after a really cathartic guffaw, I’d look around the table and feel overcome by emotion. Camaraderie, loyalty, gratitude. Even love. Surely love. But I also remember feeling shocked that these were the men I’d assembled. These were the founding fathers of a multimillion-dollar company that sold athletic shoes? A paralyzed guy, two morbidly obese guys, a chain-smoking guy? It was bracing to realize that, in this group, the one with whom I had the most in common was . . . Johnson.

It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America.

...The Nike swoop, the Hollister seagull, the symbol of Philadelphia's professional sports teams, even our high school mascot that you athletes wear to battle other schools... These are your symbols, what you wear to prove that your identity matches the identity of others....Why? Perhaps you feel it's important to not stray too far from the norm. ( Herr Silverman)

We laughed, cheered, clinked glasses, and something passed between us, the same thing that passes between me and most of the athletes I work with. A transference, a camaraderie, a sort of connection. It's brief, but it nearly always happens, and I know it's part of what I was searching for when I went around the world in 1962. To study the self is to forget the self... Oneness -- in some way, shape or form, it's what every person I've ever met has been seeking.

The next step is to create a three- to four-word mantra that explains the meaning that your startup is seeking to make. For startups, the definition of “mantra” from the American Heritage Dictionary of the English Language is perfect: A sacred verbal formula repeated in prayer, meditation, or incantation, such as an invocation of a god, a magic spell, or a syllable or portion of scripture containing mystical potentialities. Here are five examples (some hypothetical) that illustrate the power of a good mantra to communicate the meaning of organizations: Authentic athletic performance (Nike)* Fun family entertainment (Disney)* Rewarding everyday moments (Starbucks)* Democratize commerce (eBay)

Still, they had more problems to face as now they were encountering an athletic market dominated by the likes of established brands such as Adidas and Nike. While the running market had allowed them to scale to America, things had stagnated, and they needed to pivot. “Being an entrepreneur means taking risks,” he observed, and one of the big risks they decided to take was when a key player on their team, Arnold, came across another new exercise wave: aerobics. They decided to create a couple hundred pairs of sneakers for women’s aerobics and see what would happen.

Galen Rupp matriculated as a freshman at the University of Oregon in 2004 and was performing well. There was only one problem—Salazar didn’t have any faith that the head track-and-field coach was the right collegiate mentor for his young protégé. So Salazar and Cook helped orchestrate the firing of coach Martin Smith, a quirky leader who many of the Nike loyalists didn’t think was the right fit for Rupp. In this effort they came to loggerheads with Bill Moos, the university’s athletic director. Knight and Nike had had a long and mutually prosperous twelve-year run with Moos in which the school’s athletic budget grew from $18.5 million to $41 million. But he didn’t want to fire his head coach, who was objectively good at his job. Knight threatened to withhold funding for the construction of the school’s new basketball arena until both coach and director were gone. Less than a week after he led the team to a sixth-place finish at the NCAA indoor championships, Smith was replaced by former Stanford coach Vin Lananna, a devout “Nike guy.” Moos would retire a year later, saying, “I created the monster that ate me.” Knight then made a donation of $100 million—the largest donation in Oregon history—to the university.

Nike was more than just a shoe. I no longer simply made Nikes; Nikes were making me. If I saw an athlete choose another shoe, if I saw anyone choose another shoe, it wasn’t just a rejection of the brand alone, but of me. I told myself to be reasonable, not everyone in the world was going to wear Nike. And I won’t say that I became upset every time I saw someone walking down the street in a running shoe that wasn’t mine.

Amid the campus buildings, along the campus walkways, there are enormous banners: action photos of the super athletes, the legends and giants and titans who’ve elevated Nike to something more than a brand. Jordan. Kobe. Tiger. Again, I can’t help but think of my trip around the world. The River Jordan. Mystical Kobe, Japan. That first meeting at Onitsuka, pleading with the executives for the right to sell Tigers… Can this all be a coincidence?

Of course my handling of the crisis only made it worse. Angry, hurt, I often reacted with self-righteousness, petulance, anger. On some level I knew my reaction was toxic, counterproductive, but I couldn't stop myself. It's just not easy to remain even-keeled when you wake up one day, thinking you're creating jobs and helping poor countries modernize and enabling athletes to achieve greatness, only to find yourself being burned in effigy outside the flagship retail store in your own hometown.

I look back over the decades and see him toiling in his workshop, Mrs Bowerman carefully helping, and I get goosebumps. He was Edison in Menlo Park, Da Vinci in Florence, Tesla in Wardenclyffe. Divinely inspired, I wonder if he knew, if he had any clue, that he was the Daedalus of sneakers, that he was making history, remaking the industry, transforming the way athletes would run and stop and jump for generations. I wonder if he could conceive in that moment all that he'd done. All that would follow. I know I couldn't.

The world was so overrun with war and pain and misery, the daily grind was so exhausting and often unjust- maybe the only answer, I thought, was to find some prodigious, improbable dream that seemed worthy, that seemed fun, that seemed a good fit, and chase it with an athlete's single-minded dedication and purpose. Like it or not, life is a game. Whoever denies that truth, whoever simply refuses to play, gets left on the sidelines, and I didn't want that. p4

Let’s discuss our Swoosh-less Nike sneaker for a moment. My guess is that if you removed the branding from a pair of Nike Dunk sneakers, they would be worth no more than twenty-five percent of their retail price. That means that at least seventy-five percent of the value of a Nike sneaker is tied up in the emotional elements you can’t see or touch, the intangibles. But just because you can’t see them or touch them doesn’t mean they aren’t real. For a parallel example, let’s look at Kanye West’s relationship with Adidas. Kanye has little or no athletic prowess—he’s a musi- cian, a tastemaker, a hype man. Whatever you may think of Kanye, he gets people talking and has been able to use his brand to create value for his partners. And that’s exactly what he did when he designed a line of sneakers for Adidas, the Yeezy Boost. In February 2015, a limited run of his shoes sold out within ten minutes at a retail price of two hundred dollars. The shoes were then released to a wider audience a month later and once again sold out in record time. This is where things start to get interesting. According to Complex magazine, in the following quarter the Yeezy Boost accounted for $2.3 million in sales on eBay, three times the gross sales of its closest competitor, for an average price of $751 per pair. Let’s generously assume it cost Adidas fifty dollars per pair to produce and market a pair of Yeezy Boost. If that’s the case, Kanye West’s creativity is worth $701 per pair, and that doesn’t include the halo value to the overall Adidas brand.

We wanted to cheer and scream at the same time when Olympic athletes Alysia Montaño, Kara Goucher, and Allyson Felix broke their nondisclosure agreements to tell the New York Times about being paid less by their sponsor, Nike, after they gave birth. We only wanted to scream when white male legislators in Alabama and other states voted to effectively ban abortion. Thousands of women came forward in response to publicly share their own experiences of ending a pregnancy—but why should it fall to women to share their most personal stories in order to defend a right we’ve had in America for more than forty-five years? What’s more, why are legislators focused on limiting reproductive choices rather than solving the real challenges pregnant women confront?

Nike: “To bring inspiration and innovation to every athlete* in the world.” *If you have a body, you are an athlete. Unilever: “Make sustainable living commonplace.” Tesla: “To accelerate the world’s transition to sustainable transport.” Whole Foods: “To nourish people and the planet.” Zappos: “Delivering Happiness.” ING Financial Group: “Empowering people to stay a step ahead in life and in business.” U.S. Humane Society: “Celebrating animals, confronting cruelty.” NPR: “To create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.” TED: “Spread Ideas.

To be a successful and competitive athlete, for example, you need to master what Nike calls the five facets of training: Movement, Mindfulness, Recovery, Nutrition and Sleep. I really believe that to be successful in any career or endeavor, you need these same five facets, albeit with a little bit of tweaking specific to the situation. There is nothing in the world more comparable to trading than highly competitive professional athleticism.

But belief in the Victorian, Enlightenment-based ideal of an omnipotent, autonomous willpower, overseeing and in control of a mind transparent to itself, has generally faded. It reappears from time in slogans, political (as in Nancy Reagan’s “Just Say No”) and commercial (as in Nike’s “Just do it!”). But the “just” in these slogans is a form of magical denial that the powerful physiological and psychological grip of drug addiction and deficits in athletic constitution and training can all be overcome by simple exertion of the will. The other end of the continuum, the opposite of the traditional belief in the omnipotent will, is the doctrine of passive victimization, in evidence in television spectacles in which perpetrators of heinous crimes exonerate themselves by revealing their own past victimization. Not only are we not in control, they seem to be saying, we are pawns of what was done to us in our distant personal pasts. Psychotherapy is often misused in the service of this sort of self-exoneration.

lot of foot and knee injuries that are currently plaguing us are actually caused by people running with shoes that actually make our feet weak, cause us to over-pronate, give us knee problems. Until 1972, when the modern athletic shoe was invented by Nike, people ran in very thin-soled shoes, had strong feet, and had much lower incidence of knee injuries.

Every Nike athlete wrote, emailed, phoned. Every single one. But the first was Tiger. His call came in at 7:30 a.m. I will never, ever forget. And I will not stand for a bad word spoken about Tiger in my presence.