Netflix Quotes

If I need romance, that's what Netflix is for.

In a world too often governed by corruption and arrogance, it can be difficult to stay true to one’s philosophical and literary principles.

Luc moved to the center of the floor. "I don't have all day, guys. I have things to do. A nap I want to take this afternoon. There's a new movie out on Netflix I want to watch, and a goddamn coupon for a free Whopper Jr. that's calling my name.

Be sad, hell, sit in bed all weekend and just watch Netflix. I’ve had those times too. But don’t stop living your life for them.

you are the bane of my existence, and the object of all my desires

Netflix learned a similar lesson early on in its life cycle: don’t trust what people tell you; trust what they do.

Right now, all men seem overwhelmingly unattractive - except the ones on the Netflix shows I watch.

I wasn't loneliness if it could be eradicated with work or a Netflix marathon or a good book. Real loneliness would stick with you all the time. Real loneliness would hurt you nonstop.

Oh my God, are you trying to get citizenship? Are they deporting you back to Canada because we’ve been sharing Malcolm’s Netflix password? Tell them we didn’t know it was a federal crime. No, wait, don’t tell them anything until we get you a lawyer. And, Ol, I will marry you. I’ll get you a green card and you won’t have to—

Celebrities are like the stars with one major difference: The stars shine TOGETHER, Celebrities hate EACH OTHER!

We’re all running from pain. Some of us take pills. Some of us couch surf while binge-watching Netflix. Some of us read romance novels. We’ll do almost anything to distract ourselves from ourselves. Yet all this trying to insulate ourselves from pain seems only to have made our pain worse.

As you get older, if you’re at all self-aware, you learn two important things about yourself: what you like, and what you’re good at. Anyone who gets to spend his day doing both of those things is a lucky man.

Netflix means not having to suck in your stomach or think of anything smart or adorable to say. It means a whole night of not wondering what people think about you. No alcohol, and no flirtation, and no confusion, and every organ calm and settled.

I want a guy who wants to curl up on a Friday night and watch Netflix. He can even pick the show. I mean, ideally, it’s serialized and female-driven,

It’s taboo to admit that you’re lonely. You can make jokes about it, of course. You can tell people that you spend most of your time with Netflix or that you haven’t left the house today and you might not even go outside tomorrow. Ha ha, funny. But rarely do you ever tell people about the true depths of your loneliness, about how you feel more and more alienated from your friends each passing day and you’re not sure how to fix it. It seems like everyone is just better at living than you are. A part of you knew this was going to happen. Growing up, you just had this feeling that you wouldn’t transition well to adult life, that you’d fall right through the cracks. And look at you now. La di da, it’s happening. Your mother, your father, your grandparents: they all look at you like you’re some prized jewel and they tell you over and over again just how lucky you are to be young and have your whole life ahead of you. “Getting old ain’t for sissies,” your father tells you wearily. You wish they’d stop saying these things to you because all it does is fill you with guilt and panic. All it does is remind you of how much you’re not taking advantage of your youth. You want to kiss all kinds of different people, you want to wake up in a stranger’s bed maybe once or twice just to see if it feels good to feel nothing, you want to have a group of friends that feels like a tribe, a bonafide family. You want to go from one place to the next constantly and have your weekends feel like one long epic day. You want to dance to stupid music in your stupid room and have a nice job that doesn’t get in the way of living your life too much. You want to be less scared, less anxious, and more willing. Because if you’re closed off now, you can only imagine what you’ll be like later. Every day you vow to change some aspect of your life and every day you fail. At this point, you’re starting to question your own power as a human being. As of right now, your fears have you beat. They’re the ones that are holding your twenties hostage. Stop thinking that everyone is having more sex than you, that everyone has more friends than you, that everyone out is having more fun than you. Not because it’s not true (it might be!) but because that kind of thinking leaves you frozen. You’ve already spent enough time feeling like you’re stuck, like you’re watching your life fall through you like a fast dissolve and you’re unable to hold on to anything. I don’t know if you ever get better. I don’t know if a person can just wake up one day and decide to be an active participant in their life. I’d like to think so. I’d like to think that people get better each and every day but that’s not really true. People get worse and it’s their stories that end up getting forgotten because we can’t stand an unhappy ending. The sick have to get better. Our normalcy depends upon it. You have to value yourself. You have to want great things for your life. This sort of shit doesn’t happen overnight but it can and will happen if you want it. Do you want it bad enough? Does the fear of being filled with regret in your thirties trump your fear of living today? We shall see.

I get the bedroom and Netflix, and you wander the island to check on your hidden horcruxes.

What movie do you want to watch? I have Netflix, so we have a lot of options.

I'm breathing out of my mouth and thinking things I have only seen on Netflix in the foreign-movie section.

Give me five minutes to change and at least run a brush through my hair. My neck, my back, my Netflix and my snacks have been my friends for far too long.

She doesn’t want to watch anything on Netflix (Holly thinks most of their movies, even those with big budgets, are weirdly mediocre)

My way of life is objectively better because mine has Wi-Fi and Netflix.

Literally Netflix all day. Thats me!

Adrian Cockcroft, Netflix’s seminal cloud architect, was once asked by a senior leader in a Fortune 500 company where he got his amazing people from. Cockcroft replied, “I hired them from you!

The mountains were just about the best therapy a person could experience.

Nolan Bushnell, the co-founder of Atari, once said something that has always resonated with me. “Everyone who has taken a shower has had an idea,” he said. “But it’s the people who get out of the shower, towel off, and do something about it that make the difference.

About 20 years ago I told an Exec to tell her friend, an Exec at a big entertainment company that they should develop a video library where anyone can pull up a film or tv show when they want to, from home. This was before Video On Demand. Before Netflix went streaming. Before Amazon Video and Hulu. That entertainment company I told about my vision for a VOD-type of service to was Blockbuster. But because I was a very young Executive, a woman, and Asian; they didn't listen. Look where Blockbuster is now. - Don't take Good Advice for Granted. Futurist - Kailin Gow

you're going to get things wrong. you just don't want to get the same things wrong twice.

Lead with context, not control,” and coaching your employees using such guidelines as, “Don’t seek to please your boss.

Shane waved a hand. “Please, we know that all it takes to get into your pants is a Hot Pocket and a NetFlix rental.

It wasn't loneliness if it could be eradicated with work or a Netflix marathon or a good book.

A record shop must not be harder to use than BitTorrent. The legal options, iTunes, Netflix and Spotify, made it big by being more convenient than piracy,

Oh, I have big plans. Netflix, ice cream, cutting Gabe out of all my pictures and burning his head. It’s gonna be a whole thing.

If he only knew how often she and Eileen had discussed the benefits of Netflix on dateless weekend nights.

We already share a meal service subscription and a Netflix account. In fact, if you won’t marry me, I’m going to change my password.

It wasn’t loneliness if it could be eradicated with work or a Netflix marathon or a good book. Real loneliness would stick with you all the time. Real loneliness would hurt you nonstop.

I’m not going. I like to tell myself I might go—I like to tell myself I might do a lot of things—but I and my brain and everyone else know that I’m going to chicken out in the end and barricade myself in my bedroom with a plate of pizza rolls and my Netflix subscription.

I don't have all day, guys. I have things to do. A nap I want to take this afternoon. There's a new movie out on Netflix I want to watch, and a goddamn coupon for a free Whopper Jr. that's calling my name.

I had to find the courage to start saying no to things I didn't want to do because once you turn thirty, pretending starts taking a toll on your immune system. I had to learn how to say no to others and yes to myself, and today I no longer feel ashamed for not being "fun" and being down for every draining activity I'm asked to do. I'm no longer terrified I'll be judged, abandoned, rejected, or left out. And if I am, good. Turns out it's kind of my dream to be left out of doing things I don't want to do. What this means is that unless your invite involves cheese, Netflix, Mexican wrestling, Moscow mules, or actual mules, chances are, in the words of Randy Jackson, "That's gonna be a no for me, dog.

My kids love going to movies, and I enjoy taking naps during those movies. Sure, I’m not thrilled to pay twelve dollars to take a nap, yet it always seems worth it. I’m not even concerned that I’m missing the film, because I know I’ll have another dozen times to see it at home when my kids watch it on Netflix or force me to buy it on iTunes for a thousand dollars.

Did you get me that movie about Genghis Khan? 'It's in the Netflix queue, but that's not the surprise. You don't need to worry, it'll be something good. I just don't want you to feel depressed about going home.' Oh, I won't. But it would be cool to have a stream like this in the backyard. Can you make one? 'Ummm... no.' I figured. Can't blame a hound for trying. Oberon was indeed surprised when we got back home to Tempe. Hal had made the arrangements for me and Oberon perked up as soon as we were dropped off by the shuttle from the car rental company. 'Hey, smells like someone's in my territory,' he said. 'Nobody could be here without my permission, you know that.' 'Flidais did it.' 'That isn't Flidais you smell, believe me.' I opened the front door, and Oberon immediately ran to the kitchen window that gazed upon the backyard. He barked joyously when he saw what was waiting for him there. 'French poodles! All black and curly with poofy little tails!' 'And every one of them in heat.' 'Oh, WOW! Thanks Atticus! I can't wait to sniff their asses!' He bounded over to the door and pawed at it because the doggie door was closed to prevent the poodles from entering. 'You earned it, buddy. Hold on, get down off the door so I can open it for you, and be careful, don't hurt any of them.' I opened the door, expecting him to bolt through it and dive into his own personal canine harem, but instead he took one step and stopped, looking up at me with a mournful expression, his ears drooping and a tiny whine escaping his snout. 'Only five?

You see, a startup is a lonely place. You are working on something that no one believes in, that you’ve been told time and time again will never work. It’s you against the world. But the reality is that you can’t really do it on your own. You need to enlist help. Bring others around to your way of thinking. Let them share in your enthusiasm.

it made our workforce smarter. When you give low-level employees access to information that is generally reserved for high-level executives, they get more done on their own. They work faster without stopping to ask for information and approval. They make better decisions without needing input from the top.

If you give employees more freedom instead of developing processes to prevent them from exercising their own judgment, they will make better decisions and it’s easier to hold them accountable.

People always describe jealousy as this sharp, green, venomous thing. Unfounded, vinegary, mean-spirited. But I’ve found that jealousy, to writers, feels more like fear. Jealousy is the spike in my heart rate when I glimpse news of Athena’s success on Twitter—another book contract, awards nominations, special editions, foreign rights deals. Jealousy is constantly comparing myself to her and coming up short; is panicking that I’m not writing well enough or fast enough, that I am not, and never will be, enough. Jealousy means that even just learning that Athena’s signing a six- figure option deal with Netflix means that I’ll be derailed for days, unable to focus on my own work, mired by shame and self-disgust every time I see one of her books in a bookstore display.

So I’ll call you?” he asks, smiling. “We can Netflix and chill?” He laughs as he says it, leaning against the car with his hands in his pockets. “You’re an asshole, Sawyer! And you’re at least a decade too old to be using that phrase!

If you’re watching Netflix every time it’s time for you to do X, that’s a hiding place. You’re afraid to face the fear of imperfection that comes along with every endeavor, so you’re hiding from it by doing something that requires no skill. You might write a bad sentence on your blog, but no one’s going to critique the way you watch TV. “I

The problem is that we don’t really know what we want until we find it. Unlike with Amazon or Netflix, where we truly know our tastes in films and other products, a questionnaire about our personal preferences just isn’t enough to predict who will make us happy. Ultimately, finding a partner is just a lot more complicated than buying a DVD box set.

I knew more than anyone that nature didn’t care for reputation, age, gender, or background. It was equally indifferent to personality: the mountain couldn’t give a shit if the people exploring it were morally nasty or nice.

own your own business. control your own life.

Culture isn’t what you say. It’s what you do.

my life had devolved into a fluorescent haze of desktop Outlook/Internet Explorer/Excel screens by day followed by laptop Chrome/Facebook/Netflix nights.

She's better than Netflix.

Netflix treats employees like adults who can handle difficult information and I love that. This creates enormous feelings of commitment and buy-in from employees.

The night I watch Athena Liu die, we’re celebrating her TV deal with Netflix. And this will become, in time, my story once again.

I've always been 15 to 20 years ahead. As one of the first publishers to publish digitally in 2000 to become a digital publishing pioneer, before the Kindle and the height of digital book publishing in 2012-2015; I had digital books published, was one of the first on Amazon as an independent publisher, and became a beta for them years later. 20 Years before streaming networks like Amazon Prime, Netflix, and Hulu became the giants that they are in streaming; I envisioned a digital library of films and videos (even wrote about one in a scenario in my contemporary fiction book Loving Summer years later), which now became a form of streaming on-demand video today. This all comes from vision, being able to see far ahead through imagination as well as real evidence. When you can see this; you are truly blessed and gifted." Kailin Gow, Futurist, STEM Books Bestselling Award-winning Author and Publisher

Surely there must be something we can do to combat aging’s normal but corrosive affects on memory performance. These declines in memory creation, retrieval, and processing speed aren’t all inevitable, are they? You’re not gonna like this, but appears the answer is ultimately yes. If you eat a daily diet of doughnuts, only go for a run if someone is chasing you, regularly sacrifice sleep by binge watching entire seasons of the latest show on Netflix until 3 AM, and are chronically stressed, you’ll most definitely accelerate the ageing of your memory.

Epiphanies are rare. And when they appear in origin stories, they're often oversimplified or just plain false. We like these tales because they align with a romantic idea about inspiration and genius

Are we Netflix and chilling?” he asks. Jai makes a face. “I don’t know what that means.” “Are you twenty-five or are you eighty-five?” Nick asks, eyes bright. “Whippersnapper,” Jai grumbles, and Nick laughs.

Elon Musk (of Tesla, SpaceX, and SolarCity), Jeff Bezos (of Amazon), and Reed Hastings (of Netflix) are other great shapers from the business world. In philanthropy, Muhammad Yunus (of Grameen), Geoffrey Canada (of Harlem Children’s Zone), and Wendy Kopp (of Teach for America) come to mind; and in government, Winston Churchill, Dr. Martin Luther King, Jr., Lee Kuan Yew, and Deng Xiaoping. Bill Gates has been a shaper in both business and philanthropy, as was Andrew Carnegie. Mike Bloomberg has been a shaper in business, philanthropy, and government. Einstein, Freud, Darwin, and Newton were giant shapers in the sciences. Christ, Muhammad, and the Buddha were religious shapers. They all had original visions and successfully built them out.

Adulthood was all about compromises, wasn’t it? You decide what you need, what you want, and shift your priorities around until you find the least bad combination. Each compromise was a link in a chain, and if that chain dragged you down to the bottom of the East River? Well … at least you had Netflix and Spotify to distract you while you sank.

even when other team members were exceptionally talented and intelligent, one individual’s bad behavior brought down the effectiveness of the entire team. In dozens of trials, conducted over month-long periods, groups with one underperformer did worse than other teams by a whopping 30 to 40 percent.

everyone is aligned when the wind is blowing the right way. it's when a storm comes up that all of a sudden it becomes apparent that people have different goals and objectives

HIGH PERFORMANCE + SELFLESS CANDOR = EXTREMELY HIGH PERFORMANCE

By changing the way in which you see the world, you effectively change the world around you.

It's true that people need places to live, and I don't begrudge anyone the dream of owning a pretty house for their kids to grow up in—but I believe we need more than just houses. We need homes, and a home is more than just the four walls where we eat and sleep and watch Netflix. It's a place that shapes and gives meaning to our lives. We need Places with a capital P, places that honor the community's history, the sacredness of creation, and our basic human need for beauty and nature.

Why would you want YouTube, Facebook or Netflix running in a decentralized way with no central body in charge? It eliminates the problem of excessive personal information on Facebook, or your YouTube viewing habits being monitored and marketed to.

So much of marriage is spent only half paying attention to each other. Talking while driving. Talking while watching Netflix. Talking while staring at a toddler, or scanning utility bills or catalogs from the mail or Evites for some distant weekend.

The problem with your generation,” the professor preached, sticking his hands into his pockets, “is a bloated sense of entitlement. You feel owed everything, and you want it now. Why suffer the sweet agony of watching a television series just to find out the big reveal you’ve waited years to discover when you can just wait for the entire series to appear on Netflix and watch all fifty episodes in three days, right?” “Exactly!” a guy on the other side of the room blurted out. “Work smarter, not harder.

People in LA were always recommending things that were more about themselves than the recipient. They recommended obsessively⁠—films, Netflix series⁠—as though their association with a piece of media imbued them with sex appeal, intelligence, an irresistible whimsy. When I felt a recommendation coming on, I'd lie and say I'd already seen the thing: just so I didn't have to hear the plot explained. Did anyone genuinely like anything? So much art was bad. I preferred the work of dead people. At least the dead weren't on Twitter.

WHAT I’M ASKING for is not that much. I just want a boyfriend who is sweet and trustworthy. That’s it. He doesn’t need to have a perfect body or look like George Clooney. I want a guy who wants to curl up on a Friday night and watch Netflix. He can even pick the show. I mean, ideally, it’s serialized and female-driven, and maybe not that boring political one. But honestly, I don’t care. It’s not important.

If you have a team of five stunning employees and two adequate ones, the adequate ones will sap managers’ energy, so they have less time for the top performers, reduce the quality of group discussions, lowering the team’s overall IQ, force others to develop ways to work around them, reducing efficiency, drive staff who seek excellence to quit, and show the team you accept mediocrity, thus multiplying the problem.

What’s clear is that we need business leaders who envision, and enact, a future with more jobs—not billionaires who want the government to fund, with taxes they avoid, social programs for people to sit on their couches and watch Netflix all day. Jeff, show some real fucking vision.

The Fearless Organization, she explains that if you want to encourage innovation, you should develop an environment where people feel safe to dream, speak up, and take risks. The safer the atmosphere, the more innovation you will have.

Come on." She grabbed my arm and hauled me to my feet. "You're not going to sit around and watch Netflix and eat ice cream all day. Get in the shower." "But I like ice cream..." My argument was ineffective as she manhandled me down the hall toward the bathroom. "You'll like brunch better." She was right. Brunch had mimosas.

no doesn't always mean no

do at least 10% more than you are asked to

TALENT DENSITY: TALENTED PEOPLE MAKE ONE ANOTHER MORE EFFECTIVE

Nobody Knows Anything. And it’s not just in Hollywood. It’s true in Silicon Valley, too. “Nobody Knows Anything” isn’t an indictment. It’s a reminder. An encouragement.

That action was designed to stop anyone from stacking it off the mountain.

And then there's this: no matter how many bullshit stories you have or don't have, there are no guarantees in life. Nothing is owed to us. That "not knowing" is scary, but the tools to help us--writing, breathing, yoga, connecting--are all we have. And honestly, sometimes the tools are Netflix and coffee as well as breathing and yoga and writing. But we must have tools.

I think that happiness is very important. But I will also say that the most effective people I know are not the happiest, and there is something to be said for effectiveness. Even if we were managing a team of nearly a hundred thousand volunteer social media users, living with my girlfriend and my monkey, watching Netflix, having breakfast, and taking care of a single lovingly spoiled potato plant was pretty fucking relaxing. But I think there's somethng inside of us, something that blooms in us in adolescence and never leaves...and it's just...want. Some people have more of it than others, but I think we all have it. And the most amazing tool that I think anyone in the world can have is the ability to control and direct that want. Some people work to minimize it with mindfulness and meditation; some people let it grow and run free and take over their lives. But some people, and I consider myself one of them, study their want, refine it, and build an engine that burns it. Even if their want pushes all in one direction, they can tack against it like a sailboat, getting somewhere better than where they wanted to be.

The challenge, however, is that Google, Facebook, Netflix, and Amazon do not publish their algorithms. In fact, the methods they use to filter the information you see are deeply proprietary and the “secret sauce” that drives each company’s profitability. The problem with this invisible “black box” algorithmic approach to information is that we do not know what has been edited out for us and what we are not seeing. As a result, our digital lives, mediated through a sea of screens, are being actively manipulated and filtered on a daily basis in ways that are both opaque and indecipherable.

Real innovation comes not from top-down pronouncements and narrowly defined tasks. It comes from hiring innovators focused on the big picture who can orient themselves within a problem and solve it without having their hand held the whole time. We call it being loosely coupled but tightly aligned.

How to describe the things we see onscreen, experiences we have that are not ours? After so many hours (days, weeks, years) of watching TV—the morning talk shows, the daily soaps, the nightly news and then into prime time (The Bachelor, Game of Thrones, The Voice)—after a decade of studying the viral videos of late-night hosts and Funny or Die clips emailed by friends, how are we to tell the difference between them, if the experience of watching them is the same? To watch the Twin Towers fall and on the same device in the same room then watch a marathon of Everybody Loves Raymond. To Netflix an episode of The Care Bears with your children, and then later that night (after the kids are in bed) search for amateur couples who’ve filmed themselves breaking the laws of several states. To videoconference from your work computer with Jan and Michael from the Akron office (about the new time-sheet protocols), then click (against your better instincts) on an embedded link to a jihadi beheading video. How do we separate these things in our brains when the experience of watching them—sitting or standing before the screen, perhaps eating a bowl of cereal, either alone or with others, but, in any case, always with part of us still rooted in our own daily slog (distracted by deadlines, trying to decide what to wear on a date later)—is the same? Watching, by definition, is different from doing.

You browse through Netflix or Hotstar to find something interesting to watch. At last, you end up watching your favourite show that you have already watched several times. This world is also a show. But there are many such shows available in parallel realms. When you go to sleep here, your soul browses through the list of other shows, watches a few teasers, but at last comes back to this show because it is attached to the characters of this show.

Living with illness or pain was part of my daily life. Part of the exhaustion. But why did my clients have these problems? It seemed like access to healthy foods, gym memberships, doc- tors, and all of that would keep a person fit and well. Maybe the stress of keeping up a two-story house, a bad marriage, and maintaining the illusion of grandeur overwhelmed their systems in similar ways to how poverty did mine.

The weak breeze whispers nothing the water screams sublime. His feet shift, teeter-totter deep breaths, stand back, it’s time. Toes untouch the overpass soon he’s water-bound. Eyes locked shut but peek to see the view from halfway down. A little wind, a summer sun a river rich and regal. A flood of fond endorphins brings a calm that knows no equal. You’re flying now, you see things much more clear than from the ground. It's all okay, or it would be were you not now halfway down. Thrash to break from gravity what now could slow the drop? All I’d give for toes to touch the safety back at top. But this is it, the deed is done silence drowns the sound. Before I leaped I should've seen the view from halfway down. I really should’ve thought about the view from halfway down. I wish I could've known about the view from halfway down—

Humility is important in a leader and role model. When you succeed, speak about it softly or let others mention it for you. But when you make a mistake say it clearly and loudly, so that everyone can learn and profit from your errors. In other words, “Whisper wins and shout mistakes.

This distinction between headspace and the emotion of happiness is an important one. For some reason we’ve come to believe that happiness should be the default setting in life and, therefore, anything different is somehow wrong. Based on this assumption we tend to resist the source of unhappiness – physically, mentally and emotionally. It’s usually at this stage that things get complicated. Life can begin to feel like a chore, and an endless struggle to chase and maintain that feeling of happiness. We get hooked on the temporary rush or pleasure of a new experience, whatever that is, and then need to feed it the whole time. It doesn’t matter whether we feed it with food, drink, drugs, clothes, cars, relationships, work, or even the peace and quiet of the countryside. If we become dependent on it for our happiness, then we’re trapped. What happens when we can’t have it any more? And what happens when the excitement wears off? For many, their entire life revolves around this pursuit of happiness. Yet how many people do you know who are truly happy? And by that I mean, how many people do you know who have that unshakeable sense of underlying headspace? Has this approach of chasing one thing after the next worked for you in terms of giving you headspace? It’s as if we rush around creating all this mental chatter in our pursuit of temporary happiness, without realising that all the noise is simply drowning out the natural headspace that is already there, just waiting to be acknowledged.

Barry Schwartz points out in his book, The Paradox of Choice, that this kind of sheep-in-wolf’s-clothing decision is more likely to come up the more options you have to choose from. The greater the number of available options, the greater the likelihood that more than one of those options will look pretty good to you. The more options that look pretty good to you, the more time you spend in analysis paralysis. That’s the paradox: more choice, more anxiety. Remember, if the only choices are between Paris and a trout cannery, no one has a problem. But what if the choices are Paris or Rome or Amsterdam or Santorini or Machu Picchu? You get the picture. THE ONLY-OPTION TEST For any options you’re considering, ask yourself, “If this were the only option I had, would I be happy with it?” A useful tool you can use to break the gridlock is the Only-Option Test. If this were the only thing I could order on the menu . . . If this were the only show I could watch on Netflix tonight . . . If this were the only place I could go for vacation . . . If this were the only college I got accepted to . . . If this were the only house I could buy . . . If this were the only job I got offered . . . The Only-Option Test clears away the debris cluttering your decision. If you’d be happy if Paris were your only option, and you’d be happy if Rome were your only option, that reveals that if you just flip a coin, you’ll be happy whichever way the coin lands.

Truths like: Distrust epiphanies. The best ideas rarely come on a mountaintop in a flash of lightning. They don’t even come to you on the side of a mountain, when you’re stuck in traffic behind a sand truck. They make themselves apparent more slowly, gradually, over weeks and months. And in fact, when you finally have one, you might not realize it for a long time.

What do they all say? That will never work. By now, I hope you know what my answer to that line is. Nobody Knows Anything. I only get to write this book once. And I’d feel like I missed an opportunity if I ended this story without giving you some advice. The most powerful step that anyone can take to turn their dreams into reality is a simple one: you just need to start. The only real way to find out if your idea is a good one is to do it. You’ll learn more in one hour of doing something than in a lifetime of thinking about it. So take that step. Build something, make something, test something, sell something. Learn for yourself if your idea is a good one. What happens if your idea doesn’t work? What happens if your test fails, if nobody orders your product or joins your club? What if sales don’t go up and customer complaints don’t go down? What if you get halfway through writing your novel and get writer’s block? What if after dozens of tries – even hundreds of attempts – you still haven’t seen your dream become anything close to real? You have to learn to love the problem, not the solution. That’s how you stay engaged when things take longer than you expected.

A great many of my thoughts fell into the ‘unhelpful and unproductive’ category. ‘If you’re worried about losing these creative thoughts,’ he gestured somewhat dismissively, ‘then where do you think they come from in the first place? Do those moments of inspiration come from cold, rational thinking, or do they arise from the stillness and the spaciousness of the mind? When the mind is always busy there’s no room for these thoughts to arise, so by training your mind you’ll actually make more space for these creative thoughts to arise. The point is, don’t be a slave to your mind. If you want to direct your mind and use it well, then good. But what use is the mind if it’s all over the place, with no sense of direction or stability?

Epiphanies are rare. And when they appear in origin stories, they’re often oversimplified or just plain false. We like these tales because they align with a romantic idea about inspiration and genius. We want our Isaac Newtons to be sitting under the apple tree when the apple falls. We want Archimedes in his bathtub. But the truth is usually more complicated than that. The truth is that for every good idea, there are a thousand bad ones. And sometimes it can be hard to tell the difference.

Maybe this is a bad time to bring this up, but you need to pay your credit card bill. It’s maxed out, and you’ve missed the past two due dates. And the thing is—and this is going to sound selfish, because it is—but your Netflix account got suspended, and I was only halfway through season three of Cheers. The laugh track is a bit off-putting, but it’s still a good show. I really love the plot twist that Norm’s nagging wife, Vera, turns out to have been dead for ten years, and Norm has kept her memory alive by continuing a fictional narrative about her. Sam and Diane knew that Vera wasn’t really alive and that Norm was delusional, but in episode seven, when they go to check in on Norm, they find him cuddled up next to her decayed corpse and reading her Lord Byron’s “The First Kiss of Love,” and he’s crying. The stench is unbearable, but less unbearable than the brutal truth of the moment. My point is, I didn’t get to finish watching Cheers because you’re behind on your credit card payments. I need you to deal with that.

At first it was not quite dark. I could see little trees growing out of the face of the cliff, and I grabbed at them with my hands as I went down. Several times I managed to catch hold of a branch, but it always broke off at once because I was so heavy and because I was falling so fast, and once I caught a thick branch with both hands and the tree leaned forward and I heard the snapping of the roots one by one until it came away from the cliff and I went on falling. Then it became darker because the sun and the day were in the fields far away at the top of the cliff, and as I fell I kept my eyes open and watched the darkness turn from grey-black to black, from black to jet black and from jet black to pure liquid blackness which I could touch with my hands but which I could not see. But I went on falling, and it was so black that there was nothing anywhere and it was not any use doing anything or caring or thinking because of the blackness and because of the falling.

I think one of the reasons that I feel empty after watching a lot of TV, and one of the things that makes TV seductive, is that it gives the illusion of relationships with people. It's a way to have people in the room talking and being entertaining, but it doesn't require anything of me. I mean, I can see them, they can't see me. And, and, they're there for me, and I can, I can receive from the TV, I can receive entertainment and stimulation. Without having to give anything back but the most tangential kind of attention. And that is very seductive. The problem is it's also very empty. Because one of the differences about having a real person there is that number one, I've gotta do some work. Like, he pays attention to me, I gotta pay attention to him. You know: I watch him, he watches me. The stress level goes up. But there's also, there's something nourishing about it, because I think like as creatures, we've all got to figure out how to be together in the same room. And so TV is like candy in that it's more pleasurable and easier than the real food. But it also doesn't have any of the nourishment of real food. And the thing, what the book is supposed to be about is, What has happened to us, that I'm now willing--and I do this too--that I'm willing to derive enormous amounts of my sense of community and awareness of other people, from television? But I'm not willing to undergo the stress and awkwardness and potential shit of dealing with real people. And that as the Internet grows, and as our ability to be linked up, like--I mean, you and I coulda done this through e-mail, and I never woulda had to meet you, and that woulda been easier for me. Right? Like, at a certain point, we're gonna have to build some machinery, inside our guts, to help us deal with this. Because the technology is just gonna get better and better and better and better. And it's gonna get easier and easier, and more and more convenient, and more and more pleasurable, to be alone with images on a screen, given to us by people who do not love us but want our money. Which is all right. In low doses, right? But if that's the basic main staple of your diet, you're gonna die. In a meaningful way, you're going to die.

In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that choice. Whether it was latent demand for niche goods that was already there or a creation of new demand, we don't yet know. But what we do know is that the companies for which we have the most complete data - netflix, Amazon, Rhapsody - sales of products not offered by their bricks-and-mortar competitors amounted to between a quarter and nearly half of total revenues - and that percentage is rising each year. in other words, the fastest-growing part of their businesses is sales of products that aren't available in traditional, physical retail stores at all. These infinite-shelf-space businesses have effectively learned a lesson in new math: A very, very big number (the products in the Tail) multiplied by a relatives small number (the sales of each) is still equal to a very, very big number. And, again, that very, very big number is only getting bigger. What's more, these millions of fringe sales are an efficient, cost-effective business. With no shelf space to pay for - and in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees - a niche product sold is just another sale, with the same (or better) margins as a hit. For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

We came to the city because we wished to live haphazardly, to reach for only the least realistic of our desires, and to see if we could not learn what our failures had to teach, and not, when we came to live, discover that we had never died. We wanted to dig deep and suck out all the marrow of life, to be overworked and reduced to our last wit. And if our bosses proved mean, why then we’d evoke their whole and genuine meanness afterward over vodka cranberries and small batch bourbons. And if our drinking companions proved to be sublime then we would stagger home at dawn over the Old City cobblestones, into hot showers and clean shirts, and press onward until dusk fell again. For the rest of the world, it seemed to us, had somewhat hastily concluded that it was the chief end of man to thank God it was Friday and pray that Netflix would never forsake them. Still we lived frantically, like hummingbirds; though our HR departments told us that our commitments were valuable and our feedback was appreciated, our raises would be held back another year. Like gnats we pestered Management— who didn’t know how to use the Internet, whose only use for us was to set up Facebook accounts so they could spy on their children, or to sync their iPhones to their Outlooks, or to explain what tweets were and more importantly, why— which even we didn’t know. Retire! we wanted to shout. We ha Get out of the way with your big thumbs and your senior moments and your nostalgia for 1976! We hated them; we wanted them to love us. We wanted to be them; we wanted to never, ever become them. Complexity, complexity, complexity! We said let our affairs be endless and convoluted; let our bank accounts be overdrawn and our benefits be reduced. Take our Social Security contributions and let it go bankrupt. We’d been bankrupt since we’d left home: we’d secure our own society. Retirement was an afterlife we didn’t believe in and that we expected yesterday. Instead of three meals a day, we’d drink coffee for breakfast and scavenge from empty conference rooms for lunch. We had plans for dinner. We’d go out and buy gummy pad thai and throat-scorching chicken vindaloo and bento boxes in chintzy, dark restaurants that were always about to go out of business. Those who were a little flush would cover those who were a little short, and we would promise them coffees in repayment. We still owed someone for a movie ticket last summer; they hadn’t forgotten. Complexity, complexity. In holiday seasons we gave each other spider plants in badly decoupaged pots and scarves we’d just learned how to knit and cuff links purchased with employee discounts. We followed the instructions on food and wine Web sites, but our soufflés sank and our baked bries burned and our basil ice creams froze solid. We called our mothers to get recipes for old favorites, but they never came out the same. We missed our families; we were sad to be rid of them. Why shouldn’t we live with such hurry and waste of life? We were determined to be starved before we were hungry. We were determined to be starved before we were hungry. We were determined to decrypt our neighbors’ Wi-Fi passwords and to never turn on the air-conditioning. We vowed to fall in love: headboard-clutching, desperate-texting, hearts-in-esophagi love. On the subways and at the park and on our fire escapes and in the break rooms, we turned pages, resolved to get to the ends of whatever we were reading. A couple of minutes were the day’s most valuable commodity. If only we could make more time, more money, more patience; have better sex, better coffee, boots that didn’t leak, umbrellas that didn’t involute at the slightest gust of wind. We were determined to make stupid bets. We were determined to be promoted or else to set the building on fire on our way out. We were determined to be out of our minds.

a young Goldman Sachs banker named Joseph Park was sitting in his apartment, frustrated at the effort required to get access to entertainment. Why should he trek all the way to Blockbuster to rent a movie? He should just be able to open a website, pick out a movie, and have it delivered to his door. Despite raising around $250 million, Kozmo, the company Park founded, went bankrupt in 2001. His biggest mistake was making a brash promise for one-hour delivery of virtually anything, and investing in building national operations to support growth that never happened. One study of over three thousand startups indicates that roughly three out of every four fail because of premature scaling—making investments that the market isn’t yet ready to support. Had Park proceeded more slowly, he might have noticed that with the current technology available, one-hour delivery was an impractical and low-margin business. There was, however, a tremendous demand for online movie rentals. Netflix was just then getting off the ground, and Kozmo might have been able to compete in the area of mail-order rentals and then online movie streaming. Later, he might have been able to capitalize on technological changes that made it possible for Instacart to build a logistics operation that made one-hour grocery delivery scalable and profitable. Since the market is more defined when settlers enter, they can focus on providing superior quality instead of deliberating about what to offer in the first place. “Wouldn’t you rather be second or third and see how the guy in first did, and then . . . improve it?” Malcolm Gladwell asked in an interview. “When ideas get really complicated, and when the world gets complicated, it’s foolish to think the person who’s first can work it all out,” Gladwell remarked. “Most good things, it takes a long time to figure them out.”* Second, there’s reason to believe that the kinds of people who choose to be late movers may be better suited to succeed. Risk seekers are drawn to being first, and they’re prone to making impulsive decisions. Meanwhile, more risk-averse entrepreneurs watch from the sidelines, waiting for the right opportunity and balancing their risk portfolios before entering. In a study of software startups, strategy researchers Elizabeth Pontikes and William Barnett find that when entrepreneurs rush to follow the crowd into hyped markets, their startups are less likely to survive and grow. When entrepreneurs wait for the market to cool down, they have higher odds of success: “Nonconformists . . . that buck the trend are most likely to stay in the market, receive funding, and ultimately go public.” Third, along with being less recklessly ambitious, settlers can improve upon competitors’ technology to make products better. When you’re the first to market, you have to make all the mistakes yourself. Meanwhile, settlers can watch and learn from your errors. “Moving first is a tactic, not a goal,” Peter Thiel writes in Zero to One; “being the first mover doesn’t do you any good if someone else comes along and unseats you.” Fourth, whereas pioneers tend to get stuck in their early offerings, settlers can observe market changes and shifting consumer tastes and adjust accordingly. In a study of the U.S. automobile industry over nearly a century, pioneers had lower survival rates because they struggled to establish legitimacy, developed routines that didn’t fit the market, and became obsolete as consumer needs clarified. Settlers also have the luxury of waiting for the market to be ready. When Warby Parker launched, e-commerce companies had been thriving for more than a decade, though other companies had tried selling glasses online with little success. “There’s no way it would have worked before,” Neil Blumenthal tells me. “We had to wait for Amazon, Zappos, and Blue Nile to get people comfortable buying products they typically wouldn’t order online.