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Galen Rupp matriculated as a freshman at the University of Oregon in 2004 and was performing well. There was only one problem—Salazar didn’t have any faith that the head track-and-field coach was the right collegiate mentor for his young protégé. So Salazar and Cook helped orchestrate the firing of coach Martin Smith, a quirky leader who many of the Nike loyalists didn’t think was the right fit for Rupp. In this effort they came to loggerheads with Bill Moos, the university’s athletic director. Knight and Nike had had a long and mutually prosperous twelve-year run with Moos in which the school’s athletic budget grew from $18.5 million to $41 million. But he didn’t want to fire his head coach, who was objectively good at his job. Knight threatened to withhold funding for the construction of the school’s new basketball arena until both coach and director were gone. Less than a week after he led the team to a sixth-place finish at the NCAA indoor championships, Smith was replaced by former Stanford coach Vin Lananna, a devout “Nike guy.” Moos would retire a year later, saying, “I created the monster that ate me.” Knight then made a donation of $100 million—the largest donation in Oregon history—to the university.
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