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Like the Soviet leaders in Moscow, the tech companies were not uncovering some truth about humans; they were imposing on us a perverse new order. Humans are very complex beings, and benign social orders seek ways to cultivate our virtues while curtailing our negative tendencies. But social media algorithms see us, simply, as an attention mine. The algorithms reduced the multifaceted range of human emotions—hate, love, outrage, joy, confusion—into a single catchall category: engagement. In Myanmar in 2016, in Brazil in 2018, and in numerous other countries, the algorithms scored videos, posts, and all other content solely according to how many minutes people engaged with the content and how many times they shared it with others. An hour of lies or hatred was ranked higher than ten minutes of truth or compassion—or an hour of sleep. The fact that lies and hate tend to be psychologically and socially destructive, whereas truth, compassion, and sleep are essential for human welfare, was completely lost on the algorithms. Based on this very narrow understanding of humanity, the algorithms helped to create a new social system that encouraged our basest instincts while discouraging us from realizing the full spectrum of the human potential.
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Yuval Noah Harari (Nexus: A Brief History of Information Networks from the Stone Age to AI)