Modeling Motivational Quotes

Why Not You? Today, many will awaken with a fresh sense of inspiration. Why not you? Today, many will open their eyes to the beauty that surrounds them. Why not you? Today, many will choose to leave the ghost of yesterday behind and seize the immeasurable power of today. Why not you? Today, many will break through the barriers of the past by looking at the blessings of the present. Why not you? Today, for many the burden of self doubt and insecurity will be lifted by the security and confidence of empowerment. Why not you? Today, many will rise above their believed limitations and make contact with their powerful innate strength. Why not you? Today, many will choose to live in such a manner that they will be a positive role model for their children. Why not you? Today, many will choose to free themselves from the personal imprisonment of their bad habits. Why not you? Today, many will choose to live free of conditions and rules governing their own happiness. Why not you? Today, many will find abundance in simplicity. Why not you? Today, many will be confronted by difficult moral choices and they will choose to do what is right instead of what is beneficial. Why not you? Today, many will decide to no longer sit back with a victim mentality, but to take charge of their lives and make positive changes. Why not you? Today, many will take the action necessary to make a difference. Why not you? Today, many will make the commitment to be a better mother, father, son, daughter, student, teacher, worker, boss, brother, sister, & so much more. Why not you? Today is a new day! Many will seize this day. Many will live it to the fullest. Why not you?

won't you celebrate with me what i have shaped into a kind of life? i had no model. born in babylon both nonwhite and woman what did i see to be except myself? i made it up here on this bridge between starshine and clay, my one hand holding tight my other hand; come celebrate with me that everyday something has tried to kill me and has failed.

Perseverance is the act of true role models and heroes.

Take care of your costume and your confidence will take care of itself.

With right fashion, every female would be a flame.

Fashion doesn't make you perfect, but it makes you pretty.

It's time to shop high heels if your fiance kisses you on the forehead.

If you must walk in someone's shadow make sure it's your own

Studies show that even a brief connection with a role model can vastly increase unconscious motivation.

We mistakenly assume that bodily survival has a higher precedence than ego survival. This is simply not generally true. Ego will happily destroy the body for its own sake. Look at overweight executives headed for heart attacks on the way to getting their pictures in Fortune or anorexic models suffering slow starvation on their way to getting their pictures in Vogue. Protecting ego is the general case.

The possibility of highly visible failure has an exceptional power to propel us to want to succeed, and that power can be harnessed to motivate a team or even a community to do something difficult.

Any girl with a grin never looks grim.

The power of beauty is that it encapsulates all the bitter sweet elements and mirrors them back as a breathtaking masterpiece.

Power and glory make the world go round since they are essential drives shaping ambition and social motivation. Time and again, power, as a model of control or authority, sets the stage for glory and credit that results from success or achievement. ("The Power and the Glory")

The most valuable gift you can give to humanity is a good example.

MENTOR signifies: M = Motivator E = Empowers N = Nurture T = Teacher O = Originator R = Role model

Some people who have been working out regularly for months or even years are still out of shape because the number of cheat days they have in a week exceeds six.

It does not take the striking pose of a high-fashion model or the strict stance of someone in uniform to earn respect and admiration.

Dresses don't look beautiful on hangers.

You cannot choose your face but you can choose your dress.

There is no shortage of external inspiration. Open your eyes and look and you'll be dazzled by it. But it's nothing if you fail to see the magic, wonder and potential that resides within.

Studies show that even a brief connection with a role model can vastly increase unconscious motivation. For example, being told that you share a birthday with a mathematician can improve the amount of effort you’re willing to put into difficult math tasks by 62 percent.

Thus if we know a child has had sufficient opportunity to observe and acquire a behavioral sequence, and we know he is physically capable of performing the act but does not do so, then it is reasonable to assume that it is motivation which is lacking. The appropriate countermeasure then involves increasing the subjective value of the desired act relative to any competing response tendencies he might have, rather than having the model senselessly repeat an already redundant sequence of behavior.

A mentor is a person, an expert in a specific area of endeavour who trains, guides and observes a less experienced person to also become an expert through support, advice, and involvement in character building opportunities.

Size does not make a role model, character does.

Dresses won't worn out in the wardrobe, but that is not what dresses are designed for.

Whether they're superior or inferior, older brothers are role models for their younger brothers. If the older brother takes the wrong path, the younger brothers can avoid it. And if I take the right path, my little brothers can follow behind.

... toxic derivatives were underpinned by toxic economics, which, in turn, were no more than motivated delusions in search of theoretical justification; fundamentalist tracts that acknowledged facts only when they could be accommodated to the demands of the lucrative faith. Despite their highly impressive labels and technical appearance, economic models were merely mathematized versions of the touching superstition that markets know best, both at times of tranquility and in periods of tumult.

imitation of notable models as an effective spring of learning; was the most ancient and effective motivation to learn—to become like someone admirable—put to death deliberately by institutional pedagogy.

I think that at that time none of us quite believed in the Time Machine. The fact is, the Time Traveler was one of those men who are too clever to be believed: you never felt that you saw all round him; you always suspected some subtle reserve, some ingenuity in ambush, behind his lucid frankness. Had Filby shown the model and explained the matter in the Time Traveller's words, we should have shown him far less skepticism. For we should have perceived his motives; a pork butcher could understand Filby.

In stark contrast, China’s startup culture is the yin to Silicon Valley’s yang: instead of being mission-driven, Chinese companies are first and foremost market-driven. Their ultimate goal is to make money, and they’re willing to create any product, adopt any model, or go into any business that will accomplish that objective. That mentality leads to incredible flexibility in business models and execution, a perfect distillation of the “lean startup” model often praised in Silicon Valley. It doesn’t matter where an idea came from or who came up with it. All that matters is whether you can execute it to make a financial profit. The core motivation for China’s market-driven entrepreneurs is not fame, glory, or changing the world. Those things are all nice side benefits, but the grand prize is getting rich, and it doesn’t matter how you get there.

70% of Americans live paycheck to paycheck. Seven out of ten people you walk past going down the sidewalk are broke. You can model your life after them, and you will be one of them. Or you can mode your life after the weird people. Because wealth is unusual. It’s not normal. So you have to engage in unusual behaviors and habits to create unusual results

Motivation is a fine example of social complexity. It is nonlinear and sometimes unpredictable. It cannot be defined or modeled with a single diagram.

Once individuals have the motivation to do something different, the whole world can begin to change. The

If you can’t do it for yourself, you do it for all the other young souls who need to be shown that things are possible. That they too can do that thing they dream of.

Fashion is artistically designed to express the boldness of beauty.

Mind control is the process by which individual or collective freedom of choice and action is compromised by agents or agencies that modify or distort perception, motivation, affect, cognition and/or behavioral outcomes. It is neither magical nor mystical, but a process that involves a set of basic social psychological principles. Conformity, compliance, persuasion, dissonance, reactance, guilt and fear arousal, modeling and identification are some of the staple social influence ingredients well studied in psychological experiments and field studies. In some combinations, they create a powerful crucible of extreme mental and behavioral manipulation when synthesized with several other real-world factors, such as charismatic, authoritarian leaders, dominant ideologies, social isolation, physical debilitation, induced phobias, and extreme threats or promised rewards that are typically deceptively orchestrated, over an extended time period in settings where they are applied intensively.

That means everything you say and do must be done without any ulterior motive. You are simply expressing your thoughts and feelings as they come to you, without inhibition, without shame.

Cognitive mapping and processing are aimed at self-preservation through the reduction of helplessness, terror, and pervasive anxiety. They are introduced and sustained by our first two model components, ineffective social environment and unresolved traumatic formative events, and become established in the patterned responses.

When economists base their models on their fantasies of an "economic man" motivated only by self-interest, they forget community--the all-important web of meaning we spin around each other--the inescapable context within which anything truly human has taken place.

In the past, work was defined primarily by putting in time, and secondarily on getting results. We need to flip that model,” Ressler told me. “No matter what kind of business you’re in, it’s time to throw away the tardy slips, time clocks, and outdated industrial-age thinking.

The conventional view of a person's self-command structure is definitely bureaucratic, on the model of a corporation or an army, where superior agents simply pass commands down to inferior ones. However, closer examination of corporations and armies has shown that despite the establishment of hierarchical command structures, they remain marketplaces where officers must motivate rather than simply ordering behaviors.

Over the last three decades, theorists have proposed at least a dozen new approaches. Each approach is motivated by a compelling hypothesis, but none has so far succeeded. In the realm of particle physics, these include Technicolor, preon models, and supersymmetry. In the realm of spacetime, they include twistor theory, causal sets, supergravity, dynamical triangulations, and loop quantum gravity. Some of these ideas are as exotic as they sound.

Wikipedia represents the most powerful new business model of the twenty-first century: open source.

Your hair is the crown of your beauty, it compliments the gracefulness of your wholesome beauty.

What endures in states of extreme suffering and euphoria? Meaning.

We must transcend this recent model of a society where endless productivity is the ultimate good, and examine the scientific understanding of the raw motivations of human beings.

The glass ceilings are made to be flown through!

Putting a stake in the ground that you’re self-employed is important. It’s the only term that accurately portrays your lifestyle and your business model.

Be a character of excellence, not excuses

A wonderful place to start is to seek role models who exemplify this way of being and try their style on for size.

If you have influence on other people. Dont be influenced by their hate, money, jealousy, anger and popularity .

An old fashioned outfit is not a costume, it's a comedy.

If you look at this development from the perspective of a university president, it’s actually quite sad. Most of these people no doubt cherished their own college experience—that’s part of what motivated them to climb the academic ladder. Yet here they were at the summit of their careers dedicating enormous energy toward boosting performance in fifteen areas defined by a group of journalists at a second-tier newsmagazine. They were almost like students again, angling for good grades from a taskmaster. In fact, they were trapped by a rigid model, a WMD.

You asked why I'm tough. I'll tell you. It's because I didn't have someone to guide me, so I kept making mistakes. Nonetheless, I must walk ahead of my little brothers. That's why I'm strong.

The safest way to be in business today and the way to gain as much control over your business as possible, is to have a business model of multiples where you can reach a multiple of audiences in multiple ways.

A business model describes the flow between key components of the company: •  value proposition, which the company offers (product/service, benefits) •  customer segments, such as users, and payers, or moms or teens •  distribution channels to reach customers and offer them the value proposition •  customer relationships to create demand •  revenue streams generated by the value proposition(s) •  resources needed to make the business model possible •  activities necessary to implement the business model •  partners who participate in the business and their motivations for doing so •  cost structure resulting from the business model The

Maybe the people that we expect to love us is not like what we want. So, just accept it with truly heart and waybe we can consider them as our role model or senior, (only for the good one) and we also can be motivated from that.

Throughout the human life span there remains a constant two-way interaction between psychological states and the neurochemistry of the frontal lobes, a fact that many doctors do not pay enough attention to. One result is the overreliance on medications in the treatment of mental disorders. Modern psychiatry is doing too much listening to Prozac and not enough listening to human beings; people’s life histories should be given at least as much importance as the chemistry of their brains. The dominant tendency is to explain mental conditions by deficiencies of the brain’s chemical messengers, the neurotransmitters. As Daniel J. Siegel has sharply remarked, “We hear it said everywhere these days that the experience of human beings comes from their chemicals.” Depression, according to the simple biochemical model, is due to a lack of serotonin — and, it is said, so is excessive aggression. The answer is Prozac, which increases serotonin levels in the brain. Attention deficit is thought to be due in part to an undersupply of dopamine, one of the brain’s most important neurotransmitters, crucial to attention and to experiencing reward states. The answer is Ritalin. Just as Prozac elevates serotonin levels, Ritalin or other psychostimulants are thought to increase the availability of dopamine in the brain’s prefrontal areas. This is believed to increase motivation and attention by improving the functioning of areas in the prefrontal cortex. Although they carry some truth, such biochemical explanations of complex mental states are dangerous oversimplifications — as the neurologist Antonio Damasio cautions: "When it comes to explaining behavior and mind, it is not enough to mention neurochemistry... The problem is that it is not the absence or low amount of serotonin per se that “causes” certain manifestations. Serotonin is part of an exceedingly complicated mechanism which operates at the level of molecules, synapses, local circuits, and systems, and in which sociocultural factors, past and present, also intervene powerfully. The deficiencies and imbalances of brain chemicals are as much effect as cause. They are greatly influenced by emotional experiences. Some experiences deplete the supply of neurotransmitters; other experiences enhance them. In turn, the availability — or lack of availability — of brain chemicals can promote certain behaviors and emotional responses and inhibit others. Once more we see that the relationship between behavior and biology is not a one-way street.

We must strive to make the good news the core message we put forth, the chief model we emulate, the leading motivation in obedience, and the proprietary means of growth in the Christian life. Anything else falls dreadfully, woefully short.

We really can’t control our kids—and doing so shouldn’t be our goal. Our role is to teach them to think and act independently, so that they will have the judgment to succeed in school and, most important, in life. Rather than pushing them to do things they resist, we should seek to help them find things they love and develop their inner motivation. Our aim is to move away from a model that depends on parental pressure to one that nurtures a child’s own drive. That is what we mean by the self-driven child.

Our respondents also told us they’d encountered church planters, missional pastors, and on-campus religious groups who had utilized a “relationship first” model in which they were exhorted to make friends with people, gain their trust, and then invite them to church. Our respondents found these “shadow missions” abhorrent. The idea of pursuing relationships or conversations with an ulterior motive was anathema to them. They rejected the goal of shadow missions: to get people to come to God and/or the church.

She called it the Change Conversation Pyramid, modeled as a hierarchy in which each motivation must be met before moving on to the next, with change at the top. At the bottom is comfort. Next is connection. Then comprehension, compassion, and finally change.

Epic art is founded on action, and the model of a society in which action could play out in greatest freedom was that of the heroic Greek period; so said Hegel, and he demonstrated it with The Iliad: even though Agamemnon was the prime king, other kings and princes chose freely to join him and, like Achilles, they were free to withdraw from the battle. Similarly the people joined with their princes of their own free will; there was no law that could force them; behavior was determined only by personal motives, the sense of honor, respect, humility before a more powerful figure, fascination with a hero's courage, and so on. The freedom to participate in the struggle and the freedom to desert it guaranteed every man his independence. In this way did action retain a personal quality and thus its poetic form. Against this archaic world, the cradle of the epic, Hegel contrasts the society of his own period: organized into the state, equipped with a constitution, laws, a justice system, an omnipotent administration, ministries, a police force, and so on. The society imposes its moral principles on the individual, whose behavior is thus determined by far more anonymous wishes coming from the outside than by his own personality. And it is in such a world that the novel was born.

Sure there are times when one cries with acidity, 'Where are the limits of human stupidity?' Here is a critic who says as a platitude That I am guilty because 'in gratitude Sherlock, the sleuth-hound, with motives ulterior, Sneers at Poe's Dupin as "very inferior".' Have you not learned, my esteemed communicator, That the created is not the creator? As the creator I've praised to satiety Poe's Monsieur Dupin, his skill and variety, And have admitted that in my detective work I owe to my model a deal of selective work. But is it not on the verge of inanity To put down to me my creation's crude vanity? He, the created, would scoff and would sneer, Where I, the creator, would bow and revere. So please grip this fact with your cerebral tentacle: The doll and its maker are never identical.

So set your goals, know your worth, and hold on to the people who care about you. Those people can be your foundation when your life is shaky. They can be role models when you aren't sure how to act. They can be the family you choose when you miss the family you lost.

The current crisis in particle physics springs from the fact that the theories have gone beyond the standard model in the last thirty years fall into two categories. Some were falsifiable, and they were falsified. The rest are untested-either because they make no clean predictions or because the predictions they do make are not testable with current technology. Over the last three decades, theorists have proposed at least a dozen new approaches. Each approach is motivated by a compelling hypothesis, but none has so far succeeded. In the realm of particle physics, these include Technicolor, preon models, and supersymmetry. In the realm of spacetime, they include twistor theory, causal sets, supergravity, dynamical triangulations, and loop quantum gravity. Some of these ideas are as exotic as they sound

My words are not for the rich businessmen and women, bureaucrats, fashion models, and other affluent people living in our world. My words are for the strugglers, and the fighters, who need them to continue the fight against injustice, oppression, inequality and discrimination against them by an insensitive world.

One business practice I want to eliminate is the use of microtargeting in political advertising. Facebook, in particular, enables advertisers to identify an emotional hot button for individual voters that can be pressed for electoral advantage, irrespective of its relevance to the election. Candidates no longer have to search for voters who share their values. Instead they can invert the model, using microtargeting to identify whatever issue motivates each voter and play to that. If a campaign knows a voter believes strongly in protecting the environment, it can craft a personalized message blaming the other candidate for not doing enough, even if that is not true. In theory, each voter could be attracted to a candidate for a different reason. In combination with the platforms’ persuasive technologies, microtargeting becomes another tool for dividing us. Microtargeting transforms the public square of politics into the psychological mugging of every voter.

Everything we do, then, as teachers, has moral overtones. Through dialogue, modeling, the provision of practice, and the attribution of best motive, the one-caring as teacher nurtures the ethical idea. She cannot nurture the student intellectually without regard for the ethical ideal unless she is willing to risk producing a monster" (p. 179).

I also find Mill’s words to be of use when considering relationships. Often we want our friends, partners and people we love to be like us, because that allows us to feel validated and accepted. It is a powerful thing to find people in this world who share our values and instincts. But it is also important to celebrate the differences between our partners and us. Would we really want to be in a relationship where the other person reminds us every day of ourselves? Wouldn’t it just be like having rich chocolate cake every day? Do we even especially like people who are very much like us? Don’t we find ourselves cynical of their motives, believing we can see right through them? Love seems to come without a template. We may think we know what we want in a partner and then one day find ourselves in love for very different reasons. In the same way that differing, developed individuals contribute to Mill’s view of society and make it worth belonging to, so too the differences between people in a relationship can be precisely the substance of what makes it valuable. And then, rather than falling for that old fallacy of entering into a relationship thinking you will ‘change’ the other person to more comfortably reflect your values, you might see the qualities that separate them from you as precisely the features to celebrate. These qualities can complement our own: our laid-back approach to life can be challenged by the more active, dynamic ambition we might see in a partner, or vice versa. When the time comes, it will be useful to have them in mind as a role model. And to echo Mill: as our partners develop their own unique qualities, they can become of more value to themselves and therefore to the relationship as a whole.

What was the motivation for the negative hand stencils? Perhaps they were part of religious rituals, or rites of passage. Some academics theorize that the hand stencils were part of hunting rituals. or maybe the hand is just a convenient model situated at the end of the wrist. To me, though, the hand stencils say, 'I was here.' They say, 'You are not new.

Parent and Teacher Actions: 1. Ask children what their role models would do. Children feel free to take initiative when they look at problems through the eyes of originals. Ask children what they would like to improve in their family or school. Then have them identify a real person or fictional character they admire for being unusually creative and inventive. What would that person do in this situation? 2. Link good behaviors to moral character. Many parents and teachers praise helpful actions, but children are more generous when they’re commended for being helpful people—it becomes part of their identity. If you see a child do something good, try saying, “You’re a good person because you ___.” Children are also more ethical when they’re asked to be moral people—they want to earn the identity. If you want a child to share a toy, instead of asking, “Will you share?” ask, “Will you be a sharer?” 3. Explain how bad behaviors have consequences for others. When children misbehave, help them see how their actions hurt other people. “How do you think this made her feel?” As they consider the negative impact on others, children begin to feel empathy and guilt, which strengthens their motivation to right the wrong—and to avoid the action in the future. 4. Emphasize values over rules. Rules set limits that teach children to adopt a fixed view of the world. Values encourage children to internalize principles for themselves. When you talk about standards, like the parents of the Holocaust rescuers, describe why certain ideals matter to you and ask children why they’re important. 5. Create novel niches for children to pursue. Just as laterborns sought out more original niches when conventional ones were closed to them, there are ways to help children carve out niches. One of my favorite techniques is the Jigsaw Classroom: bring students together for a group project, and assign each of them a unique part. For example, when writing a book report on Eleanor Roosevelt’s life, one student worked on her childhood, another on her teenage years, and a third on her role in the women’s movement. Research shows that this reduces prejudice—children learn to value each other’s distinctive strengths. It can also give them the space to consider original ideas instead of falling victim to groupthink. To further enhance the opportunity for novel thinking, ask children to consider a different frame of reference. How would Roosevelt’s childhood have been different if she grew up in China? What battles would she have chosen to fight there?

This figuring-out step is crucial, since overly optimistic economic models have often assumed that demand and incentives are enough to stimulate the production of any product. Incentives work to motivate intermediaries and traders, but makers, who are the ones that provide the substance of what is traded, need more than an incentive to make something. They need to know how to do it.

Criminals were people who operated outside social constraint. They were driven by their own dark impulses: mental illness, greed, despair, anger. Weisburd had been taught that the best way to understand why criminals did what they did was to understand who they were. “I call it the Dracula model,” Weisburd said. “There are people and they’re like Dracula. They have to commit crime. It’s a model that says that people are so highly motivated to commit crime, nothing else really matters.” Yet if criminals were like Dracula, driven by an insatiable desire to create mayhem, they should have been roaming throughout the 72nd. The kinds of social conditions that Draculas feed on were everywhere. But the Draculas weren’t everywhere. They were only on particular streets.

Thinking outside the box only works if you know everything inside it. Don’t compare your chapter 1 to someone else’s chapter 20. That’s the biggest mistake young entrepreneurs do and end up getting disappointed. The ones you call conventional are the business models, which have been optimized and modified at various stages over a long period of time. You need to work hard and be a bit more patient.

Our role is to teach them to think and act independently, so that they will have the judgment to succeed in school and, most important, in life. Rather than pushing them to do things they resist, we should seek to help them find things they love and develop their inner motivation. Our aim is to move away from a model that depends on parental pressure to one that nurtures a child’s own drive. That is what we mean by the self-driven child.

Strong selection for extreme mental capacities may have given us all minds like the legs of racehorses, fast but vulnerable to catastrophic failures. This model fits well with the idea that schizophrenia is intimately related to language and cognitive ability.93 It also fits well with the observation that schizophrenia may be intimately related to the human capacity for “theory of mind,” our ability to intuit other people’s motives and cognitive abilities in general.

Parts often become extreme in their protective efforts and take over your system by blending. Some make you hypervigilant, others get you to overreact angrily to perceived slights, others make you somewhat dissociative all the time or cause you to fully dissociate in the face of perceived threats. Some become the inner critics as they try to motivate you to look or perform better or try to shame you into not taking risks. Others make you take care of everyone around you and neglect yourself.

In accepting as two primary texts, Singer's Animal Liberation and Regan's The Case for Animal Rights--texts that valorize rationality--the animal defense movement reiterates a patriarchal disavowal of emotions as having a legitimate role in theory making. The problem is that while on the one hand it articulates positions against animal suffering, on the other hand animal rights theory dispenses with the idea that caring about and emotionally responding to this suffering can be appropriate sources of knowledge. Emotions and theory are related. One does not have to eviscerate theory of emotional content and reflection to present legitimate theory. Nor does the presence of emotional content and reflection eradicate or militate against thinking theoretically. By disavowing emotional responses, two major texts of animal defense close off the intellectual space for recognizing the role of emotions in knowledge and therefore theory making. As the issue of caring about suffering is problematized, difficulties with animal rights per se become apparent. Without a gender analysis, several important issues that accompany a focus on suffering are neglected, to the detriment of the movement. Animal rights theory offers a legitimating language for animal defense without acknowledging the indebtedness of the rights-holder to caring relationships. Nor does it provide models for theoretically engaging with our own emotional responses, since emotions are seen as untrustworthy. Because the animal advocacy movement has failed to incorporate an understanding of caring as a motivation for so many animal defense activists, and because it has not addressed the gendered nature of caring--that it is woman's duty to provide service to others, while it is men's choice--it has not addressed adequately the implications that a disproportionate number of activists are women motivated because they care about animal suffering. Animal rights theory that disowns or ignores emotions mirrors on the theoretical level the gendered emotional responses inherent in a patriarchal society. In this culture, women are supposed to do the emotional work for heterosexual intimate relationships: 'a man will come to expect that a woman's role in his life is to take care of his feelings and alleviate the discomfort involved in feeling.' At the cultural level, this may mean that women are doing the emotional work for the animal defense movement. And this emotional work takes place in the context of our own oppression.

A work of art, if it is to be of spiritual import, need not be a "work of genius"; the authenticity of sacred art is guaranteed by its prototypes. A certain monotony is in any case inseparable from traditional methods; amid all the gaiety and pageantry that are the privilege of art, this monotony safeguards spiritual poverty - the non-attachment of the "poor in spirit" (Matt. 5:3) - and prevents individual genius from foundering in some sorts of hybrid monomania; genius is as it were absorbed by the collective style, with its norm derived from the universal. It is by the qualitative interpretations, to whatever degree, of the sacred models that the genius of the artist shows itself in a particular art; that is to say: instead of squandering itself in "breadth", it is refined and developed in "depth". One need only to think of an art such that of the ancient Egypt to see clearly how severity of style can itself lead to extreme perfection. This allows us to understand how, at the time of the Renaissance, artistic geniuses suddenly sprang up almost everywhere, and with an overflowing vitality. The phenomenon is analogous to what happens in the soul of one who abandons a spiritual discipline. Psychic tendencies that have been kept in the background suddenly come to the fore, accompanied by a glittering riot of new sensations with the compulsive attaction of as yet unexhausted possibilities; but they lose their fascination as soon as the initial pressure of the soul is relaxed. Nevertheless, the emancipation of the "ego" being thenceforth the dominant motive, individualistic expansivity will continue to assert itself: it will conquer new planes, relatively lower than the first, the difference in psychic"levels" acting as the source of potential energy. This is the whole secret of the Promethean urge of the Renaissance.

I should know; perfectionism has always been a weakness of mine. Brene' Bown captures the motive in the mindset of the perfectionist in her book Daring Greatly: "If I look perfect and do everything perfectly, I can avoid or minimize the painful feelings of shame, judgment, and blame." This is the game, and I'm the player. Perfectionism for me comes from the feelings that I don't know enough. I'm not smart enough. Not hardworking enough. Perfectionism spikes for me if I'm going into a meeting with people who disagree with me, or if I'm giving a talk to experts to know more about the topic I do … when I start to feel inadequate and my perfectionism hits, one of the things I do is start gathering facts. I'm not talking about basic prep; I'm talking about obsessive fact-gathering driven by the vision that there shouldn't be anything I don't know. If I tell myself I shouldn't overprepare, then another voice tells me I'm being lazy. Boom. Ultimately, for me, perfectionism means hiding who I am. It's dressing myself up so the people I want to impress don't come away thinking I'm not as smart or interesting as I thought. It comes from a desperate need to not disappoint others. So I over-prepare. And one of the curious things I've discovered is that what I'm over-prepared, I don't listen as well; I go ahead and say whatever I prepared, whether it responds to the moment or not. I miss the opportunity to improvise or respond well to a surprise. I'm not really there. I'm not my authentic self… If you know how much I am not perfect. I am messy and sloppy in so many places in my life. But I try to clean myself up and bring my best self to work so I can help others bring their best selves to work. I guess what I need to role model a little more is the ability to be open about the mess. Maybe I should just show that to other people. That's what I said in the moment. When I reflected later I realized that my best self is not my polished self. Maybe my best self is when I'm open enough to say more about my doubts or anxieties, admit my mistakes, confess when I'm feeling down. The people can feel more comfortable with their own mess and that's needs your culture to live in that. That was certainly the employees' point. I want to create a workplace where everyone can bring the most human, most authentic selves where we all expect and respect each other's quirks and flaws and all the energy wasted in the pursuit of perfection is saved and channeled into the creativity we need for the work that is a cultural release impossible burdens and lift everyone up.

We assent to wifedom because we are so used to having someone to blame and so unused to freedom. We prefer self-punishment to the conquest of our fears. We prefer our anger to our freedom. If women were totally conscious of the part of themselves that gives away power to men, the prediction of victory might prove true. But we are far from this self-knowledge. And we move further and further away as we retreat from the psychoanalytic model of the self. As long as we disclaim the importance of unconscious motivations, of the existence of the unconscious itself, we cannot root out the slave in ourselves. Freedom is hand to love. Freedom takes away all the excuses.

The irony, of course, is that by not choosing, we are choosing--to starve. For some reason we feel we should be perfect, and forget that we learn through our mistakes. You keep looking back and berating yourself with "If only I had..." You waste valuable energy, and you also make yourself miserable. Each path is strewn with opportunities--despite the outcome. YOU'RE NOT A FAILURE IF YOU DON'T MAKE IT; YOU'RE A SUCCESS BECAUSE YOU TRY Before making a decision: 1. Focus on the No-Lose Model 2. Do your homework 3. Establish Your priorities 4. Trust your impulses 5. Lighten up After making a decision 1. Throw away your picture 2. Accept total responsibility 3. Don't protect, correct.

To recap, Motivation 2.0 suffers from three compatibility problems. It doesn't mesh with the way many new business models are organizing what we do - because we're intrinsically motivated purpose maximizers, not only extrinsically motivated profit maximizers. It doesn't comport with the way that twenty-first-century economics thinks about what we do - because economists are finally realizing tht we're full-fledged human beings, not single-minded economic robots. And perhaps most important, it's hard to reconcile with much of what we actually do at work - because for growing numbers of people, work is often creative, interesting, and self-directed rather than routine, boring and other-directed. Taken together, these compatibility problems warn us that something's gone awry in our motivational operating system.

It would be futile to delude ourselves that at present, readers find every pathography unsavory. This attitude is excused with the reproach that from a pathographic elaboration of a great man one never obtains an understanding of his importance and his attainments, that it is therefore useless mischief to study in him things which could just as well be found in the first comer. However, this criticism is so clearly unjust that it can only be grasped when viewed as a pretext and a disguise for something. As a matter of fact pathography does not aim at making comprehensible the attainments of the great man; no one should really be blamed for not doing something which one never promised. The real motives for the opposition are quite different. One finds them when one bears in mind that biographers are fixed on their heroes in quite a peculiar manner. Frequently they take the hero as the object of study because, for reasons of their personal emotional life, they bear him a special affection from the very outset. They then devote themselves to a work of idealization which strives to enroll the great men among their infantile models, and to revive through him, as it were, the infantile conception of the father. For the sake of this wish they wipe out the individual features in his physiognomy, they rub out the traces of his life's struggle with inner and outer resistances, and do not tolerate in him anything of human weakness or imperfection; they then give us a cold, strange, ideal form instead of the man to whom we could feel distantly related. It is to be regretted that they do this, for they thereby sacrifice the truth to an illusion, and for the sake of their infantile phantasies they let slip the opportunity to penetrate into the most attractive secrets of human nature.

We largely persist in modelling our sense of what other people are like – and of what might be going on in their heads – on our experience of ourselves. We find it remarkably difficult to imagine clearly and calmly that others might not be very much like us at all. Others have different skills, different weaknesses, different motives and fears. It is as if the human brain did not evolve with the need to address this particular problem. And it may have been that for most of the time that human beings have existed it has been sufficient – for individual and group survival – to operate with a very limited interest in how people might differ from us in terms of how their minds work. In the office, other people are out of our control – and yet we need their assistance in performing delicate, complicated tasks. When we are doing things ourselves, we don’t actually give ourselves clear instructions. If

People who see themselves as “good” are much more likely to do “evil” things. This is because believing you are the “good guy” allows you to define your actions as good because you are the one doing them. This is why many successful cultures frame humans as intrinsically wretched. It can seem harsh to raise a child to believe deeply in their own wretchedness, but doing so helps them remember to always second-guess themselves by remembering their lesser, selfishly motivated instincts. Instincts that run counter to your morality and values have every bit as much access to your intelligence as “the better angels” of your consciousness and will use your own knowledge and wit to justify their whims. You can’t outreason your worst impulses without stacking the deck in your favor. Coming from a culture that anticipates bad impulses and steels you against them can do that. That said, cultures will no doubt develop different, less harsh mechanisms for achieving the same outcome.

Altogether, these observations suggest that several processes contribute to psychotic experience: the loss of familiarity with the world, hypothetically associated with noisy information processing; increased novelty detection mediated by the hippocampus; associated alterations of prefrontal cortical processing, which have reliably been associated with impairments in working memory and other executive functions; increased top-down effects of prior beliefs mediated by the frontal cortex that may reflect compensatory efforts to cope with an increasingly complex and unfamiliar world; and finally disinhibition of subcortical dopaminergic neurotransmission, which increases salience attribution to otherwise irrelevant stimuli. Furthermore, increased noise of chaotic or stress-dependent dopamine firing can reduce the encoding of errors of reward prediction elicited by primary and secondary reinforcers, thus contributing to a subjective focusing of attention on apparently novel and mysterious environmental cues while reducing attention and motivation elicited by common and natural and social stimuli.

Roughly 25 percent of humanity is Muslim. For every Jew, there are roughly one hundred twenty-five Muslims. Judaism is about 2500 years older than Islam, and yet it has not been able to attract nearly as many followers. If we construe religions as memeplexes (a collection of interconnected memes), to borrow Richard Dawkin's term, the Islamic memeplex has been extraordinarily more successful than its Jewish counterpart (from an epidemiological perspective, that is). Why is that? To answer this important question, we must look at the contents of the two respective memeplexes to examine why one is more "infectious" than the other. Let us explore the rules for converting into the two religions and apostatizing out of them. In Judaism, the religious process for conversion is onerous, requiring several years of commitment and an absence of ulterior motive. (For example, converting to Judaism because you are marrying a Jewish person is considered an ulterior motive). Not surprisingly, given the barriers to entry, relatively few people convert to Judaism. On the other hand, to convert to Islam simply requires that one proclaim openly the sentence, the shahada (the testimony): "There is no true god but Allah, and Muhammad is the Messenger of Allah." It does not require a sophisticated epidemiological model to predict which memeplex will spread more rapidly. Let us now suppose that one wishes to leave the religion. While the Old Testament does mention the death penalty for apostasy, it has seldom been applied throughout Jewish history, whereas to this day apostasy from Islam does lead to the death penalty in several Islamic countries. But perhaps the most important difference is that Judaism does not promote or encourage proselytizing, whereas it is a central religious obligation in Islam. According to Islam, the world is divided into dar al-hard (the house of war) and dar al-Islam (the house of Islam). Peace will arrive when the entire world is united under the flag of Allah. Hence, it is imperative to Islamize the nations within dar al-harb. There is only one Jewish country in the world, Israel, and it has a sizeable non-Jewish minority. But there are fifty-seven member states of the Organization of Islamic Cooperation.

What is a “pyramid?” I grew up in real estate my entire life. My father built one of the largest real estate brokerage companies on the East Coast in the 1970s, before selling it to Merrill Lynch. When my brother and I graduated from college, we both joined him in building a new real estate company. I went into sales and into opening a few offices, while my older brother went into management of the company. In sales, I was able to create a six-figure income. I worked 60+ hours a week in such pursuit. My brother worked hard too, but not in the same fashion. He focused on opening offices and recruiting others to become agents to sell houses for him. My brother never listed and sold a single house in his career, yet he out-earned me 10-to-1. He made millions because he earned a cut of every commission from all the houses his 1,000+ agents sold. He worked smarter, while I worked harder. I guess he was at the top of the “pyramid.” Is this legal? Should he be allowed to earn more than any of the agents who worked so hard selling homes? I imagine everyone will agree that being a real estate broker is totally legal. Those who are smart, willing to take the financial risk of overhead, and up for the challenge of recruiting good agents, are the ones who get to live a life benefitting from leveraged Income. So how is Network Marketing any different? I submit to you that I found it to be a step better. One day, a friend shared with me how he was earning the same income I was, but that he was doing so from home without the overhead, employees, insurance, stress, and being subject to market conditions. He was doing so in a network marketing business. At first I refuted him by denouncements that he was in a pyramid scheme. He asked me to explain why. I shared that he was earning money off the backs of others he recruited into his downline, not from his own efforts. He replied, “Do you mean like your family earns money off the backs of the real estate agents in your company?” I froze, and anyone who knows me knows how quick-witted I normally am. Then he said, “Who is working smarter, you or your dad and brother?” Now I was mad. Not at him, but at myself. That was my light bulb moment. I had been closed-minded and it was costing me. That was the birth of my enlightenment, and I began to enter and study this network marketing profession. Let me explain why I found it to be a step better. My research led me to learn why this business model made so much sense for a company that wanted a cost-effective way to bring a product to market. Instead of spending millions in traditional media ad buys, which has a declining effectiveness, companies are opting to employ the network marketing model. In doing so, the company only incurs marketing cost if and when a sale is made. They get an army of word-of-mouth salespeople using the most effective way of influencing buying decisions, who only get paid for performance. No salaries, only commissions. But what is also employed is a high sense of motivation, wherein these salespeople can be building a business of their own and not just be salespeople. If they choose to recruit others and teach them how to sell the product or service, they can earn override income just like the broker in a real estate company does. So now they see life through a different lens, as a business owner waking up each day excited about the future they are building for themselves. They are not salespeople; they are business owners.

When our e-motions are not mirrored and named, we lose contact with one of our vital human powers. Parents who are out of touch with their own emotions cannot model those emotions for their children. They are out of touch and shut down. They are psychically numb. They are not even aware of what they are feeling. Their children have to unconsciously carry their feelings for them. I cannot overemphasize the damage that occurs when our emotions are shame bound. Modern neuroscientists like Joseph Le Doux, Allen N. Shore and Diana Fosha have presented compelling evidence that our true sense of self is based on our authentic core feelings. Silvan Tompkins has shown that our feelings are the primary motivating source in our lives. Without acknowledging our core feelings, we lose our sense of self. Our false selves are based on our survival skills. Our false selves are like the script for a play. The script tells us what feelings we should have. We learn to accept the scripted feelings as authentic. The denial of emotions is actually sanctified by our most sacred traditions of parenting rules. These rules especially shame children by denying emotions. Emotions are considered weak; I heard that throughout my childhood. “Emotions show weakness. Don’t be so emotional.

We might label this the Hobbesean fallacy: the idea that human beings were primordially individualistic and that they entered into society at a later stage in their development only as a result of a rational calculation that social cooperation was the best way for them to achieve their individual ends. This premise of primordial individualism underpins the understanding of rights contained in the American Declaration of Independence and thus of the democratic political community that springs from it. This premise also underlies contemporary neoclassical economics, which builds its models on the assumption that human beings are rational beings who want to maximize their individual utility or incomes. But it is in fact individualism and not sociability that developed over the course of human history. That individualism seems today like a solid core of our economic and political behavior is only because we have developed institutions that override our more naturally communal instincts. Aristotle was more correct than these early modern liberal theorists when he said that human beings were political by nature. So while an individualistic understanding of human motivation may help to explain the activities of commodity traders and libertarian activists in present-day America, it is not the most helpful way to understand the early evolution of human politics. Everything

Here is a checklist for helping your students maintain and boost their motivation. Relate each item to the key motivators of agency (A), relatedness (R) and competence (C). Some items may be a mixture of more than one motivator. 1 Encourage students to get to know each other and talk to each other about their lives and what matters to them. Join in yourself. 2 Suggest they keep a learning journal in which they reflect on what they have learnt,  what activities they have liked or disliked, what is affecting their learning. 3 Allow class time for them to report on their learning to a partner or in small groups 4 Exploit the motivational tools that accompany course books, such as progress tests, ‘can do’ self-evaluative checklists and CEF-based portfolios. There is more on this in the section on coaching with a course book. 5 Wherever possible give your students a choice of what they do in class and for homework (whatever their age!), either as a group by voting for one activity which everyone will do or allowing them individually to choose different activities. 6 Help students set goals for themselves, as a group and individually. Encourage them to write these down and check their progress. 7 Offer your students the opportunity to prepare for an external exam which relates to their needs, such as the Trinity GESE exams for spoken English or the Cambridge ESOL exams. 8 Ask your students how they are feeling about their English on a regular basis. Ask them where their motivation levels are from one week to the next. Get them to ask each other. Be a role model by paying attention to your own motivation!

From working with black males for more than a dozen years, I can say with confidence that many black males are both lazy and irresponsible. This view isn't popular with problem profiteers who blame all black woes upon white racism or poverty, but it is true, nonetheless. The young men I work with represent just the tip of the iceberg of a far larger laziness problem within the black male population. The typical black male I work with has no work ethic, has little sense of direction in his life, is hostile toward whites and women, has an attitude of entitlement, and has an amoral outlook on life. He has no strong male role model in his life to teach him the value of hard work, patience, self-control, and character. He is emotionally adrift and is nearly illiterate-either because he dropped out of school or because he's just not motivated enough to learn. Many of the black males I've worked with have had a "don't give a damn" attitude toward work and life and believe that "white America" owes them a living. They have no shame about going on welfare because they believe whites owe them for past discrimination and slavery. This absurd thinking results in a lifetime of laziness and blaming, while taxpayers pick up the tab for individuals who lack character and a strong work ethic. Frequently, blacks who attempt to enter the workforce often become problems for their employers. This is because they also have an entitlement mentality that puts little emphasis on working hard to get ahead. They expect to be paid for doing little work, often show up late, and have bad attitudes while on the job. They're so sensitized to "racism" that they feel abused by every slight, no matter if it's intentional, unconscious, or even based in reality.

Finding the right mentor is not always easy. But we can locate role models in a more accessible place: the stories of great originals throughout history. Human rights advocate Malala Yousafzai was moved by reading biographies of Meena, an activist for equality in Afghanistan, and of Martin Luther King, Jr. King was inspired by Gandhi as was Nelson Mandela. In some cases, fictional characters can be even better role models. Growing up, many originals find their first heroes in their most beloved novels where protagonists exercise their creativity in pursuit of unique accomplishments. When asked to name their favorite books, Elon Musk and Peter Thiel each chose “Lord of the Rings“, the epic tale of a hobbit’s adventures to destroy a dangerous ring of power. Sheryl Sandberg and Jeff Bezos both pointed to “A Wrinkle in Time“ in which a young girl learns to bend the laws of physics and travels through time. Mark Zuckerberg was partial to “Enders Game“ where it’s up to a group of kids to save the planet from an alien attack. Jack Ma named his favorite childhood book as “Ali Baba and the Forty Thieves“, about a woodcutter who takes the initiative to change his own fate. … There are studies showing that when children’s stories emphasize original achievements, the next generation innovates more.… Unlike biographies, in fictional stories characters can perform actions that have never been accomplished before, making the impossible seem possible. The inventors of the modern submarine and helicopters were transfixed by Jules Vern’s visions in “20,000 Leagues Under the Sea” and “The Clippership of the Clouds”. One of the earliest rockets was built by a scientist who drew his motivation from an H.G. Wells novel. Some of the earliest mobile phones, tablets, GPS navigators, portable digital storage desks, and multimedia players were designed by people who watched “Star Trek” characters using similar devices. As we encounter these images of originality in history and fiction, the logic of consequence fades away we no longer worry as much about what will happen if we fail… Instead of causing us to rebel because traditional avenues are closed, the protagonist in our favorite stories may inspire originality by opening our minds to unconventional paths.

I believe that social media, and the internet as a whole, have negatively impacted our ability to both think long-term and to focus deeply on the task in front of us. It is no surprise, therefore, that Apple CEO, Steve Jobs, prohibited his children from using phones or tablets—even though his business was to sell millions of them to his customers! The billionaire investor and former senior executive at Facebook, Chamath Palihapitiya, argues that we must rewire our brain to focus on the long term, which starts by removing social media apps from our phones. In his words, such apps, “wire your brain for super-fast feedback.” By receiving constant feedback, whether through likes, comments, or immediate replies to our messages, we condition ourselves to expect fast results with everything we do. And this feeling is certainly reinforced through ads for schemes to help us “get rich quick”, and through cognitive biases (i.e., we only hear about the richest and most successful YouTubers, not about the ones who fail). As we demand more and more stimulation, our focus is increasingly geared toward the short term and our vision of reality becomes distorted. This leads us to adopt inaccurate mental models such as: Success should come quickly and easily, or I don’t need to work hard to lose weight or make money. Ultimately, this erroneous concept distorts our vision of reality and our perception of time. We can feel jealous of people who seem to have achieved overnight success. We can even resent popular YouTubers. Even worse, we feel inadequate. It can lead us to think we are just not good enough, smart enough, or disciplined enough. Therefore, we feel the need to compensate by hustling harder. We have to hurry before we miss the opportunity. We have to find the secret that will help us become successful. And, in this frenetic race, we forget one of the most important values of all: patience. No, watching motivational videos all day long won’t help you reach your goals. But, performing daily consistent actions, sustained over a long period of time will. Staying calm and focusing on the one task in front of you every day will. The point is, to achieve long-term goals in your personal or professional life, you must regain control of your attention and rewire your brain to focus on the long term. To do so, you should start by staying away from highly stimulating activities.

Political philosophers of the Enlightenment, from Hobbes and Locke, reaching down to John Rawls and his followers today, have found the roots of political order and the motive of political obligation in a social contract – an agreement, overt or implied, to be bound by principles to which all reasonable citizens can assent. Although the social contract exists in many forms, its ruling principle was announced by Hobbes with the assertion that there can be ‘no obligation on any man which ariseth not from some act of his own’.1 My obligations are my own creation, binding because freely chosen. When you and I exchange promises, the resulting contract is freely undertaken, and any breach does violence not merely to the other but also to the self, since it is a repudiation of a well-grounded rational choice. If we could construe our obligation to the state on the model of a contract, therefore, we would have justified it in terms that all rational beings must accept. Contracts are the paradigms of self-chosen obligations – obligations that are not imposed, commanded or coerced but freely undertaken. When law is founded in a social contract, therefore, obedience to the law is simply the other side of free choice. Freedom and obedience are one and the same. Such a contract is addressed to the abstract and universal Homo oeconomicus who comes into the world without attachments, without, as Rawls puts it, a ‘conception of the good’, and with nothing save his rational self-interest to guide him. But human societies are by their nature exclusive, establishing privileges and benefits that are offered only to the insider, and which cannot be freely bestowed on all-comers without sacrificing the trust on which social harmony depends. The social contract begins from a thought-experiment, in which a group of people gather together to decide on their common future. But if they are in a position to decide on their common future, it is because they already have one: because they recognize their mutual togetherness and reciprocal dependence, which makes it incumbent upon them to settle how they might be governed under a common jurisdiction in a common territory. In short, the social contract requires a relation of membership. Theorists of the social contract write as though it presupposes only the first-person singular of free rational choice. In fact, it presupposes a first-person plural, in which the burdens of belonging have already been assumed.

The rats that Marian Diamond studied had either an enriched or an impoverished environment. That changed their brain state. If you’re surrounded by a nurturing physical, emotional, mental, and spiritual environment, you’re in one brain state. If you’re surrounded by danger, uncertainty, and hostility, you’re in a quite different brain state. Brain states, along with mental, emotional, and spiritual states, run the gamut. When the brain’s Enlightenment Circuit is turned on, you’re in a happy and positive state. When the Default Mode Network (DMN) of Chapter 2 predominates, you’re in a negative and stressed state. State Progression Cognitive psychologist Michael Hall has been fascinated by human potential for over 40 years. He has studied the most advanced methods, authored more than 30 books on the topic, and mapped the stages by which people change. Unpleasant experiences are what usually motivate us to change. These involve mental, emotional, or spiritual states. Examples of such states are despair, stagnation, anger, or resentment. Hall calls these “unresourceful” states. We can cultivate resourceful states, such as joy, empowerment, mastery, and contentment. To describe the movement of a person from an unresourceful to a resourceful state, Hall uses the term “state progression.” Hall’s “state progression” model has several steps: Identify the unresourceful state. Identify the desired state. Countercondition dysfunctional behavioral patterns that maintain the unresourceful state. Activate change toward the desired state. Experience the target state. Repeat the experience of the desired state. Condition new behaviors that reinforce the desired state. That’s the promise of directing your attention consciously rather than defaulting to the brain’s negativity bias. Attention sustained over time produces state progression and triggers neural plasticity. If you focus on positive beliefs and thoughts repeatedly, bringing your mind and focus back to the good, you then use attention in the service of positive neural plasticity. When we have practiced sufficiently to be able to maintain this focus, we achieve a condition that Hall calls positive state stability. Our minds become stable in that new state. Their default setting is no longer to focus on the negative. The brain’s negativity bias is no longer hijacking our attention and directing it toward the negative things that are happening, either in our own lives or in the world. We have moved through the stages of state progression to positive state stability.

WHY ADDICTION IS NOT A DISEASE In its present-day form, the disease model of addiction asserts that addiction is a chronic, relapsing brain disease. This disease is evidenced by changes in the brain, especially alterations in the striatum, brought about by the repeated uptake of dopamine in response to drugs and other substances. But it’s also shown by changes in the prefrontal cortex, where regions responsible for cognitive control become partially disconnected from the striatum and sometimes lose a portion of their synapses as the addiction progresses. These are big changes. They can’t be brushed aside. And the disease model is the only coherent model of addiction that actually pays attention to the brain changes reported by hundreds of labs in thousands of scientific articles. It certainly explains the neurobiology of addiction better than the “choice” model and other contenders. It may also have some real clinical utility. It makes sense of the helplessness addicts feel and encourages them to expiate their guilt and shame, by validating their belief that they are unable to get better by themselves. And it seems to account for the incredible persistence of addiction, its proneness to relapse. It even demonstrates why “choice” cannot be the whole answer, because choice is governed by motivation, which is governed by dopamine, and the dopamine system is presumably diseased. Then why should we reject the disease model? The main reason is this: Every experience that is repeated enough times because of its motivational appeal will change the wiring of the striatum (and related regions) while adjusting the flow and uptake of dopamine. Yet we wouldn’t want to call the excitement we feel when visiting Paris, meeting a lover, or cheering for our favourite team a disease. Each rewarding experience builds its own network of synapses in and around the striatum (and OFC), and those networks continue to draw dopamine from its reservoir in the midbrain. That’s true of Paris, romance, football, and heroin. As we anticipate and live through these experiences, each network of synapses is strengthened and refined, so the uptake of dopamine gets more selective as rewards are identified and habits established. Prefrontal control is not usually studied when it comes to travel arrangements and football, but we know from the laboratory and from real life that attractive goals frequently override self-restraint. We know that ego fatigue and now appeal, both natural processes, reduce coordination between prefrontal control systems and the motivational core of the brain (as I’ve called it). So even though addictive habits can be more deeply entrenched than many other habits, there is no clear dividing line between addiction and the repeated pursuit of other attractive goals, either in experience or in brain function. London just doesn’t do it for you anymore. It’s got to be Paris. Good food, sex, music . . . they no longer turn your crank. But cocaine sure does.