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Sixty years after Frazer’s Golden Bough, the poet Robert Graves wrote The White Goddess, a book entirely made up of delightful nonsense about pagan rituals and asserting that the death-and-resurrection mummers plays were ‘the clearest survivals of the pre-Christian religion’. This in turn inspired Sylvia Plath, who found herself identifying with Grave’s goddess – a sister of Holda – who he put at the centre of it all. It inspired books like Susan Cooper’s The Dark Is Rising, the children’s story from 1973 about the dark, pagan magic that bleeds through into Christmas and midwinter. Plenty of our most beloved horror stories are based on these ideas too, from The Wicker Man to Midsommar and, arguably, the entire genre of folk horror.
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Sarah Clegg (The Dead of Winter: Beware the Krampus and Other Wicked Christmas Creatures)