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AI dominance may not be obvious in a product or service. It’s everything that is done to optimize the things you don’t see, from pricing, mfg, customer service, etc. These lead to better cash flows. It’s a new paradigm in organizing companies but it’s INCREDIBLY HARD to do right.5 The “AI Squad”. The companies that have harnessed AI the best are the companies dominating. To paraphrase a great movie line, “They keep getting smarter while everyone else stays the same.
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Paul Roetzer (Marketing Artificial Intelligence: Ai, Marketing, and the Future of Business)