Maximizing Time Quotes

Buying books would be a good thing if one could also buy the time to read them; but as a rule the purchase of books is mistaken for the appropriation of their contents.

One of the best guides to how to be self-loving is to give ourselves the love we are often dreaming about receiving from others. There was a time when I felt lousy about my over-forty body, saw myself as too fat, too this, or too that. Yet I fantasized about finding a lover who would give me the gift of being loved as I am. It is silly, isn't it, that I would dream of someone else offering to me the acceptance and affirmation I was withholding from myself. This was a moment when the maxim "You can never love anybody if you are unable to love yourself" made clear sense. And I add, "Do not expect to receive the love from someone else you do not give yourself.

Act only according to that maxim whereby you can at the same time will that it should become a universal law.

I wanted to go on sitting there, not talking, not listening to the others, keeping the moment precious for all time, because we were peaceful all of us, we were content and drowsy even as the bee who droned above our heads. In a little while it would be different, there would come tomorrow, and the next day and another year. And we would be changed perhaps, never sitting quite like this again. Some of us would go away, or suffer, or die, the future stretched away in front of us, unknown, unseen, not perhaps what we wanted, not what we planned. This moment was safe though, this could not be touched. Here we sat together, Maxim and I, hand-in-hand, and the past and the future mattered not at all. This was secure, this funny little fragment of time he would never remember, never think about again…For them it was just after lunch, quarter-past-three on a haphazard afternoon, like any hour, like any day. They did not want to hold it close, imprisoned and secure, as I did. They were not afraid.

Live as if you were living already for the second time and as if you had acted the first time as wrongly as you are about to act now!" It seems to me that there is nothing which would stimulate a man's sense of responsibleness more than this maxim, which invites him to imagine first that the present is past and, second, that the past may yet be changed and amended.

This fear is what is the ruin of us all. And some dominate us; they take advantage of our fear and frighten us still more. Mark this: as long as people are afraid, they will rot like the birches in the marsh. We must grow bold; it is time!

Tell me with whom you consort and I will tell you who you are; if I know how you spend your time, then I know what might become of you.

He who can see truly in the midst of general infatuation is like a man whose watch keeps good time, when all clocks in the town in which he lives are wrong. He alone knows the right time; what use is that to him?

Act only according to that maxim by which you can at the same time will that it should become a universal law.

We are loved way more by some of the people who have not contacted us in the last twelve or so months than we are loved by some of those who contact us every twelve or so days … or hours.

If one has not read the newspapers for some months and then reads them all together, one sees, as one never saw before, how much time is wasted with this kind of literature.

How comes it that our memories are good enough to retain even the minutest details of what has befallen us, but not to recollect how many times we have recounted to the same person?

If you want to have the time of your life, change how you use the time in your life.

I believe good plans are the best way to maximize fun, avoid disaster, and possibly, save the world. I spend a lot of my time making them.

Most sane human beings’ chances of being alive in a thousand years’ time are a hundred times higher than their chances of being sincerely happy for at least ten consecutive days.

Legislators and revolutionaries who promise equality and liberty at the same time, are either psychopaths or mountebanks.

The fact that the person who you are sleeping with is also sleeping with another person or other people does not necessarily mean that he or she does not love you. And the fact that you are the only person who someone is sleeping with does not necessarily mean that he or she loves you.

We all have problems. Or rather, everyone has at least one thing that they regard as a problem.

There is never enough time for fun.

Social media takes time and careful, strategic thought. It doesn’t happen by accident.

Men who create art feel a zillion times happier than men who create wealth. Art lives on but wealth diminishes.

Perhaps success is best defined as maximizing the ratio of your rear wheel horsepower to your engine horsepower. Higher %, happier times.

Surely, comrades, you do not want Jones back?" Once again this argument was unanswerable. Certainly the animals did not want Jones back; if the holding of debates on Sunday mornings was liable to bring him back, then the debates must stop. Boxer, who had now had time to think things over, voiced the general feeling by saying: "If Comrade Napoleon says it, it must be right." And from then on he adopted the maxim, "Napoleon is always right," in addition to his private motto of "I will work harder.

It thought about the magic that happens when you tell a story right, and everybody who hears it not only loves the story, but they love you a little bit, too, for telling it so well. Like I love Ms. Washington, in spite of myself, the first time I heard her. When you hear somebody read a story well, you can't help but think there's some good inside them, even if you don't know them.

Principle 1: By setting limitations, we must choose the essential. So in everything you do, learn to set limitations.   Principle 2: By choosing the essential, we create great impact with minimal resources. Always choose the essential to maximize your time and energy.

The multiplication of technologies in the name of efficiency is actually eradicating free time by making it possible to maximize the time and place for production and minimize the unstructured travel time in between…Too, the rhetoric of efficiency around these technologies suggests that what cannot be quantified cannot be valued-that that vast array of pleasures which fall into the category of doing nothing in particular, of woolgathering, cloud-gazing, wandering, window-shopping, are nothing but voids to be filled by something more definite, more production, or faster-paced…I like walking because it is slow, and I suspect that the mind, like the feet, works at about three miles an hour. If this is so, then modern life is moving faster than the speed of thought or thoughtfulness.

Historical, religious, and existential treatises suggest that for some persons at some times, it is rational not to avoid physical death at all costs. Indeed the spark of humanity can maximize its essence by choosing an alternative that preserves the greatest dignity and some tranquility of mind.

The ray of light has to know where it will ultimately end up before it can choose the direction to begin moving in" "Fermat's principle sounds weird because it describes light's behavior in goal-oriented terms. It sounds like a commandment to a light beam: "Thou shalt minimize or maximize the time taken to reach thy destination.

To sum up: it's time to rewrite the maxim that practice makes perfect. The truth is, practice makes myelin, and myelin makes perfect.

It is impossible to love a second time those whom we have really ceased to love.

When we look at supply chains and distribution in nature, we see that natural systems include an abundance of nodes in a network. Distribution is widely spread - enough to include the maximum nodes feasible yet not enough to add unnecessary time or cost to the path a thing takes from source to destination. This maximizes efficiency, and minimizes the risk of congestion and bottle-necks.

Excellence can be achieved only today—not yesterday or tomorrow, because they do not exist in the present moment. Today is the only day you have to flex your talents and maximize your enjoyment. Your challenge is to win in all aspects of life. To reach that goal, you need to set yourself up for success by winning one day at a time. Procrastination is no match for a champion.

I may be wrong in regard to any or all of them; but holding it a sound maxim, that it is better to be only sometimes right, than at all times wrong, so soon as I discover my opinions to be erroneous, I shall be ready to renounce them.

Another key commitment for succeeding with this strategy is to support your commitment to shutting down with a strict shutdown ritual that you use at the end of the workday to maximize the probability that you succeed. In more detail, this ritual should ensure that every incomplete task, goal, or project has been reviewed and that for each you have confirmed that either (1) you have a plan you trust for its completion, or (2) it’s captured in a place where it will be revisited when the time is right. The process should be an algorithm: a series of steps you always conduct, one after another. When you’re done, have a set phrase you say that indicates completion (to end my own ritual, I say, “Shutdown complete”). This final step sounds cheesy, but it provides a simple cue to your mind that it’s safe to release work-related thoughts for the rest of the day.

If you wait for the mango fruits to fall, you'd be wasting your time while others are learning how to climb the tree

The last time everyone loved or at least liked everyone was when the world had a population of about 4.

The average adult has had sex innumerable times more than they have formed an opinion of their own.

If you refuse to deal with time today, time will deal with you tomorrow.

Nothing will make a better impression on your leader than your ability to manage yourself. If your leader must continually expend energy managing you, then you will be perceived as someone who drains time and energy. If you manage yourself well, however, your boss will see you as someone who maximizes opportunities and leverages personal strengths. That will make you someone your leader turns to when the heat is on.

Ever since the days when such formidable mediocrities as Galsworthy, Dreiser, Tagore, Maxim Gorky, Romain Rolland and Thomas Mann were being accepted as geniuses, I have been perplexed and amused by fabricated notions about so-called "great books." That, for instance, Mann's asinine "Death in Venice," or Pasternak's melodramatic, vilely written "Dr. Zhivago," or Faulkner's corn-cobby chronicles can be considered "masterpieces" or at least what journalists term "great books," is to me the sort of absurd delusion as when a hypnotized person makes love to a chair. My greatest masterpieces of twentieth century prose are, in this order: Joyce's "Ulysses"; Kafka's "Transformation"; Bely's "St. Petersburg," and the first half of Proust's fairy tale, "In Search of Lost Time.

Relationships are assignments. They are part of a vast plan for our enlightenment, the Holy Spirit’s blueprint by which each individual soul is led to greater awareness and expanded love. Relationships are the Holy Spirit’s laboratories in which He brings together people who have the maximal opportunity for mutual growth. He appraises who can learn most from whom at any given time, and then assigns them to each other. Like

I was consumed by a restless curiosity, a thirst for knowing everything in the shortest possible time. This is a side of my character that has prevented me all my life from devoting myself seriously to any one thing.

The only way to educate oneself is by making books a life companion.

minimizes your annoy (and maximizes your joy)

A useful maxim: two rarities combined call for close attention.

This is the only truth in the world that was necessary yesterday, is necessary today, and will continue to be necessary tomorrow: be conscious of now.

Slow and steady wins the race, not the person who wants to climb the whole stairs in one stride.

It was then that Maxim looked at me. He looked at me for the first time that evening. And in his eyes I read the message of farewell. It was as though he leant against the side of a ship, and I stood below him on the quay. There would be other people touching his shoulder, and touching mine, but we would not see them. Nor would we speak or call to one another, for the wind and the distance would carry away the sound of our voices. But I should see his eyes and he would see mine before the ship drew away from the side of the quay.

Second, nothing about adolescence can be understood outside the context of delayed frontocortical maturation. If by adolescence limbic, autonomic, and endocrine systems are going full blast while the frontal cortex is still working out the assembly instructions, we’ve just explained why adolescents are so frustrating, great, asinine, impulsive, inspiring, destructive, self-destructive, selfless, selfish, impossible, and world changing. Think about this—adolescence and early adulthood are the times when someone is most likely to kill, be killed, leave home forever, invent an art form, help overthrow a dictator, ethnically cleanse a village, devote themselves to the needy, become addicted, marry outside their group, transform physics, have hideous fashion taste, break their neck recreationally, commit their life to God, mug an old lady, or be convinced that all of history has converged to make this moment the most consequential, the most fraught with peril and promise, the most demanding that they get involved and make a difference. In other words, it’s the time of life of maximal risk taking, novelty seeking, and affiliation with peers. All because of that immature frontal cortex.

Thinking has, many a time, made me sad, darling; but doing never did in all my life. My theory is a sort of parody on the maxim of "Get money, my son, honestly if you can; but get money." My precept is, "Do something, my sister, do good if you can; but, at any rate, do something.

It is time to re-imagine how life is organized on Earth. We’re accelerating into a future shaped less by countries than by connectivity. Mankind has a new maxim – Connectivity is destiny – and the most connected powers, and people, will win.

Glinda used her glitter beads, and you used your exotic looks and background, but weren't you just doing the same thing, trying to maximize what you had in order to get what you wanted? People who claim that they're evil are usually no worse than the rest of us. It's people who claim that they're good, or anyway better than the rest of us, that you have to be wary of.

As libertines we seek to find and provide pleasures for others before pleasing ourselves. Libertines are never boorish, profane or blasphemous. We seek to lessen any cause for offence while maximizing pleasure. After our liaisons, our return is eagerly anticipated, and our departure is mourned. For most men the reverse is the case. In a world where most men are barely on before they are off again, we take the time and the care to be gentle lovers and build the sighs and the panting of true delight.

We, in the interest of the so-called progress, have been persuaded to leave the production and at times the cooking of our food to companies whose owners and employees make a living by exploiting our busyness or laziness and our innate hunger to continue living.

The answer of Solon on the question, 'Which is the most perfect popular govemment,' has never been exceeded by any man since his time, as containing a maxim of political morality, 'That,' says he, 'where the least injury done to the meanest individual, is considered as an insult on the whole constitution.

Do as you like, a minimal maxim, an old favorite of mine, so exalting and at the same time so difficult as a Rabelesian rule. I hold the liberation theory that the best writers liberate the language from taboos, tattoos, cockatoos, repetitions, old fashion repressions and expressions, clichés, fetters, and so forth. For this reason I call it sometimes liberature for short, this liberating literature.

Understanding the value of time is understanding the true essence of life

… that’s how we communicate, isn’t it? We’re all over the place: we jump back and forth in time; slow down and expand on some moments; fast-forward through others; editing as we go, minimizing flaws and maximizing assets. We are all the unreliable narrators of our own lives.

We were always loyal to lost causes, the professor said. Success for us is the death of the intellect and of the imagination. We were never loyal to the successful. We serve them. I teach the blatant Latin language. I speak the tongue of a race the acme of whose mentality is the maxim: time is money. Material domination.

Many beginners also at times possess great spiritual avarice. They hardly ever seem content with the spirit God gives them. They become unhappy and peevish because they don't find the consolation they want in spiritual things. Many never have enough of hearing counsels, or learning spiritual maxims, or keeping them and reading books about them. They spend more time in these than in striving after mortification and the perfection of the interior poverty to which they are obliged.

Each business should try to learn from the little failures so it can avoid the big failures. And at the same time, try to celebrate the little successes and maximize the scope of its big successes.

When selecting a one-night stand, a heterosexual woman who is materialistic is a trillion times more likely to choose a sexually unattractive poor man who seems rich over a sexually attractive rich man who seems poor.

Worrying is often triggered by wanting to make the perfect choice or by trying to maximize everything. When buying a used car, you want one that is cheap, reliable, safe, sexy, the right color, and fuel efficient. Unfortunately, no single option is likely to be the best in all those dimensions. If you try to have the best of everything, you’re likely to be paralyzed by indecision or dissatisfied with your choice. In fact, this kind of “maximizing” has been proven to increase depression.

Something as small as having to think hard in the morning about what you’re going to wear, or thinking about what you are going to order at your local coffee shop – it’s things as small and trivial as these that can seriously short circuit and deplete our brains for the rest of the day.

Have we not already seen enough of the fallacy and extravagance of those idle theories which have amused us with promises of an exemption from the imperfections, weaknesses and evils incident to society in every shape? Is it not time to awake from the deceitful dream of a golden age, and to adopt as a practical maxim for the direction of our political conduct that we, as well as the other inhabitants of the globe, are yet remote from the happy empire of perfect wisdom and perfect virtue?

To preserve our relationships, we give of our time, our assets, our attention, our help, and our love. To preserve our wealth, we give generously as we are accumulating, so we do not invoke the Universal law of maximization, which states that when anything reaches its maximum potential, it turns toward its opposite.

I accept Augustine's maxim of solvitor ambulando - things are solved by walking.' Sometimes when I walk, I think of God, and sometimes I explicitly direct worded thoughts to God. But my walking prayer is in no way limited to these times when I specifically speak to God. The whole experience is prayer when I walk with openness before God.

The Japanese have two words: "uchi" meaning inside and "soto" meaning outside. Uchi refers to their close friends, the people in their inner circle. Soto refers to anyone who is outside that circle. And how they relate and communicate to the two are drastically different. To the soto, they are still polite and they might be outgoing, on the surface, but they will keep them far away, until they are considered considerate and trustworthy enough to slip their way into the uchi category. Once you are uchi, the Japanese version of friendship is entire universes beyond the average American friendship! Uchi friends are for life. Uchi friends represent a sacred duty. A Japanese friend, who has become an uchi friend, is the one who will come to your aid, in your time of need, when all your western "friends" have turned their back and walked away.

For half a century now, a new consciousness has been entering the human world, a new awareness that can only be called transcendent, spiritual. If you find yourself reading this book, then perhaps you already sense what is happening, already feel it inside. It begins with a heightened perception of the way our lives move forward. We notice those chance events that occur at just the right moment, and bring forth just the right individuals, to suddenly send our lives in a new and important direction. Perhaps more than any other people in any other time, we intuit higher meaning in these mysterious happenings. We know that life is really about a spiritual unfolding that is personal and enchanting an unfolding that no science or philosophy or religion has yet fully clarified. And we know something else as well: know that once we do understand what is happening, how to engage this allusive process and maximize its occurrence in our lives, human society will take a quantum leap into a whole new way of life one that realizes the best of our tradition and creates a culture that has been the goal of history all along. The following story is offered toward this new understanding. If it touches you, if it crystalizes something that you perceive in life, then pass on what you see to another for I think our new awareness of the spiritual is expanding in exactly this way, no longer through hype nor fad, but personally, through a kind of positive psychological contagion among people. All that any of us have to do is uspend our doubts and distractions just long enough... and miraculously,this reality can be our own.

The average person checks their phone 150 times a day. Why do we do this? Are we making 150 conscious choices? One major reason why is the #1 psychological ingredient in slot machines: intermittent variable rewards . . . Addictiveness is maximized when the rate of reward is most variable.

Then I looked right at Mama, for the first time in what seemed like forever, and she wasn't looking at me, but into me. She was pulling me to her with her eyes, like she used to do. All of a sudden I could see the light that was Mama's shining out of her eyes. I couldn't help smiling at it. 'Be careful,' my heart warned me. But I was having a hard time remembering that there as anything to be careful about. Because if I just looked at Mama's eyes...I could tell that the part of her I thought had gone away forever was still there and glowing, only from deep down inside her.

One day a man of the people said to Zen Master Ikkyu: “Master, will you please write for me some maxims of the highest wisdom?” Ikkyu immediately took his brush and wrote the word “Attention.” “Is that all?” asked the man. “Will you not add something more?” Ikkyu then wrote twice running: “Attention. Attention.” “Well,” remarked the man rather irritably, “I really don’t see much depth or subtlety in what you have just written.” Then Ikkyu wrote the same word three times running: “Attention. Attention. Attention.” Half angered, the man demanded: “What does that word ‘Attention’ mean anyway?” And Ikkyu answered gently: “Attention means attention.”11

here’s my 8-step process for maximizing efficacy (doing the right things): Wake up at least 1 hour before you have to be at a computer screen. Email is the mind-killer. Make a cup of tea (I like pu-erh) and sit down with a pen/pencil and paper. Write down the 3 to 5 things—and no more—that are making you the most anxious or uncomfortable. They’re often things that have been punted from one day’s to-do list to the next, to the next, to the next, and so on. Most important usually equals most uncomfortable, with some chance of rejection or conflict. For each item, ask yourself: “If this were the only thing I accomplished today, would I be satisfied with my day?” “Will moving this forward make all the other to-dos unimportant or easier to knock off later?” Put another way: “What, if done, will make all of the rest easier or irrelevant?” Look only at the items you’ve answered “yes” to for at least one of these questions. Block out at 2 to 3 hours to focus on ONE of them for today. Let the rest of the urgent but less important stuff slide. It will still be there tomorrow. TO BE CLEAR: Block out at 2 to 3 HOURS to focus on ONE of them for today. This is ONE BLOCK OF TIME. Cobbling together 10 minutes here and there to add up to 120 minutes does not work. No phone calls or social media allowed. If you get distracted or start procrastinating, don’t freak out and downward-spiral; just gently come back to your ONE to-do.

As you go through your career, you will begin to find the areas of work you love and in which you will shine; you will, hopefully, find a field where you can maximize the motivators and satisfy the hygiene factors. But it’s rarely a case of sitting in an ivory tower and thinking through the problem until the answer pops into your head. Strategy almost always emerges from a combination of deliberate and unanticipated opportunities. What’s important is to get out there and try stuff until you learn where your talents, interests, and priorities begin to pay off. When you find out what really works for you, then it’s time to flip from an emergent strategy to a deliberate one.

Was it just fear? the voices wonder. We were fearful in the best of times; how could we cope with the worst? So we found the tallest walls and poured ourselves behind them. We kept pouring until we were biggest and strongest, elected the greatest generals and found the most weapons, thinking all this maximalism would somehow generate happiness. But nothing so obvious could ever work.

It is 10 PM now, and Godzilla has been sitting at his desk in front of his laptop for six to seven hours. He has accomplished hardly anything today. Godzilla is drinking a lot of beer. He can not stop smoking cigarettes. His room is blue with cigarette smoke, and Godzilla sits on a chair in there, minimizing and maximizing Mozilla Firefox repeatedly. He is not over his girlfriend's house because she said on the cell phone that she needed time, alone, to think about their relationship. Godzilla worries that he will not be able to take care of himself if they break up.

Gore Vidal, for instance, once languidly told me that one should never miss a chance either to have sex or to appear on television. My efforts to live up to this maxim have mainly resulted in my passing many unglamorous hours on off-peak cable TV. It was actually Vidal's great foe William F. Buckley who launched my part-time television career, by inviting me on to Firing Line when I was still quite young, and giving me one of the American Right's less towering intellects as my foil. The response to the show made my day, and then my week. Yet almost every time I go to a TV studio, I feel faintly guilty. This is pre-eminently the 'soft' world of dream and illusion and 'perception': it has only a surrogate relationship to the 'hard' world of printed words and written-down concepts to which I've tried to dedicate my life, and that surrogate relationship, while it, too, may be 'verbal,' consists of being glib rather than fluent, fast rather than quick, sharp rather than pointed. It means reveling in the fact that I have a meretricious, want-it-both-ways side. My only excuse is to say that at least I do not pretend that this is not so.

Live as if you were living already for the second time and as if you had acted the first time as wrongly as you are about to act now!” It seems to me that there is nothing which would stimulate a man’s sense of responsibleness more than this maxim, which invites him to imagine first that the present is past and, second, that the past may yet be changed and amended. Such a precept confronts him with life’s finiteness as well as the finality of what he makes out of both his life and himself.

You can’t manage what you can’t measure” is a maxim that is taught and believed by many in both the business and education sectors. But in fact, the phrase is ridiculous—something said by people who are unaware of how much is hidden. A large portion of what we manage can’t be measured, and not realizing this has unintended consequences. The problem comes when people think that data paints a full picture, leading them to ignore what they can’t see. Here’s my approach: Measure what you can, evaluate what you measure, and appreciate that you cannot measure the vast majority of what you do. And at least every once in a while, make time to take a step back and think about what you are doing.

For a Siddhar yogi, time is precious. It is important to utilize every moment to evolve into ever higher states of consciousness. We understand stagnancy as decay and for growth, we constantly discard the old to welcome change as the new. We tap into the magical abilities to evolve. "Every saint was a sinner in the past" maxim holds true. In the intensity of our yogic pursuit we evolve quickly. By evolving, we know that is the greatest gift of a lifetime we could ever receive- to be angelic as a being of consciousness. Consciousness is ever evolving and dynamic in transforming.

Go for good enough. Worrying is often triggered by wanting to make the perfect choice or by trying to maximize everything. When buying a used car, you want one that is cheap, reliable, safe, sexy, the right color, and fuel efficient. Unfortunately, no single option is likely to be the best in all those dimensions. If you try to have the best of everything, you’re likely to be paralyzed by indecision or dissatisfied with your choice. In fact, this kind of “maximizing” has been proven to increase depression. So don’t try to make the most amazing dinner; start out by just making a good dinner. Don’t try to be the perfect parent; just be a good one. Don’t try to be your happiest; just be happy.

Utilize    A noxious puff-word. Since it does nothing that good old use doesn’t do, its extra letters and syllables don’t make a writer seem smarter; rather, using utilize makes you seem either like a pompous twit or like someone so insecure that she’ll use pointlessly big words in an attempt to look sophisticated. The same is true for the noun utilization, for vehicle as used for car, for residence as used for house, for presently, at present, at this time, and at the present time as used for now, and so on. What’s worth remembering about puff-words is something that good writing teachers spend a lot of time drumming into undergrads: “formal writing” does not mean gratuitously fancy writing; it means clean, clear, maximally considerate writing.

I've thought all my life, 'Lord Christ in heaven! what did I live for?' Beatings, work! I saw nothing except my husband. I knew nothing but fear! And how Pasha grew I did not see, and I hardly know whether I loved him when my husband was alive. All my concerns, all my thoughts were centered upon one thing—to feed my beast, to propitiate the master of my life with enough food, pleasing to his palate, and served on time, so as not to incur his displeasure, so as to escape the terrors of a beating, to get him to spare me but once! But I do not remember that he ever did spare me. He beat me so—not as a wife is beaten, but as one whom you hate and detest.

The perturbations, anxieties, depravations, deaths, exceptions in the physical or moral order, spirit of negation, brutishness, hallucinations fostered by the will, torments, destruction, confusion, tears, insatiabilities, servitudes, delving imaginations, novels, the unexpected, the forbidden, the chemical singularities of the mysterious vulture which lies in wait for the carrion of some dead illusion, precocious & abortive experiences, the darkness of the mailed bug, the terrible monomania of pride, the inoculation of deep stupor, funeral orations, desires, betrayals, tyrannies, impieties, irritations, acrimonies, aggressive insults, madness, temper, reasoned terrors, strange inquietudes which the reader would prefer not to experience , cants, nervous disorders, bleeding ordeals that drive logic at bay, exaggerations, the absence of sincerity, bores, platitudes, the somber, the lugubrious, childbirths worse than murders, passions, romancers at the Courts of Assize, tragedies,-odes, melodramas, extremes forever presented, reason hissed at with impunity, odor of hens steeped in water, nausea, frogs, devilfish, sharks, simoon of the deserts, that which is somnambulistic, squint-eyed, nocturnal, somniferous, noctambulistic, viscous, equivocal, consumptive, spasmodic, aphrodisiac, anemic, one-eyed, hermaphroditic, bastard, albino, pederast, phenomena of the aquarium, & the bearded woman, hours surfeited with gloomy discouragement, fantasies, acrimonies, monsters, demoralizing syllogisms, ordure, that which does not think like a child, desolation, the intellectual manchineel trees, perfumed cankers, stalks of the camellias, the guilt of a writer rolling down the slope of nothingness & scorning himself with joyous cries, that grind one in their imperceptible gearing, the serious spittles on inviolate maxims, vermin & their insinuating titillations, stupid prefaces like those of Cromwell, Mademoiselle de Maupin & Dumas fils, decaying, helplessness, blasphemies, suffocation, stifling, mania,--before these unclean charnel houses, which I blush to name, it is at last time to react against whatever disgusts us & bows us down.

Relationships are assignments. They are part of a vast plan for our enlightenment, the Holy Spirit’s blueprint by which each individual soul is led to greater awareness and expanded love. Relationships are the Holy Spirit’s laboratories in which He brings together people who have the maximal opportunity for mutual growth. He appraises who can learn most from whom at any given time, and then assigns them to each other. Like a giant universal computer, He knows exactly what combination of energies, in exactly what context, would do the most to further God’s plan for salvation. No meetings are accidental. “Those who are to meet will meet, because together they have the potential for a holy relationship.

How is this to be avoided, among ordinary men, even highly educated ordinary men? Frankly, I do not know. I do not see, even now. Many, many times since it all happened I have pondered that pair of great maxims, *Principiis obsta* and *Finem respice*—'Resist the beginnings' and 'Consider the end.' But one must foresee the end in order to resist, or even see, the beginnings. One must foresee the end clearly and certainly and how is this to be done, by ordinary men or even by extraordinary men?

She read newspapers, but preferred books with stories that she could compare with her own life. She read the books I was reading, first Fallada, Knut Hamsun, Dostoevsky, Maxim Gorky, then Thomas Wolfe and William Faulkner. What she said about books could not have been put into print; she merely told me what had particularly caught her attention. “I’m not like that”, she sometimes said, as though the author had written about her. To her, every book was an account of her own life, and in reading she came to life; for the first time, she came out of her shell; she learned to talk about herself; and with each book she had more ideas on the subject. Little by little, I learned something about her.

Woman, even more than man, is a fetich worshipper, and though her idols may change, she is ever on her knees, ever holding up her hands, ever blind to the fact that her god has feet of clay. Thus woman has been the greatest supporter of all deities from time immemorial. Thus, too, she has had to pay the price that only gods can exact,—her freedom, her heart’s blood, her very life. Nietzsche’s memorable maxim, “When you go to woman, take the whip along,” is considered very brutal, yet Nietzsche expressed in one sentence the attitude of woman towards her gods. Religion, especially the Christian religion, has condemned woman to the life of an inferior, a slave. It has thwarted her nature and fettered her soul, yet the Christian religion has no greater supporter, none more devout, than woman. Indeed, it is safe to say that religion would have long ceased to be a factor in the lives of the people, if it were not for the support it receives from woman. The most ardent churchworkers, the most tireless missionaries the world over, are women, always sacrificing on the altar of the gods that have chained her spirit and enslaved her body.

Looking back on the fifty years since I first became aware of its flaws, the word that summarizes my feelings about Neoclassical economics today is that it is, as Marx once described the proto-Neoclassical Jean-Baptiste Say, ‘dull’ [...] Its vision of capitalism at its best is a system manifesting the harmony of equilibrium, where everyone is paid their just return (their ‘marginal product’), growth is occurring smoothly at a rate that maximizes social utility through time, and everyone is motivated by consumption – rather than accumulation and power – because, to quote Say, ‘the producers, though they have all of them the air of demanding money for their goods, do in reality demand merchandise for their merchandise’ [...] What a bland picture of the complex, changing world in which we live!

Over recent years, [there's been] a strong tendency to require assessment of children and teachers so that [teachers] have to teach to tests and the test determines what happens to the child, and what happens to the teacher...that's guaranteed to destroy any meaningful educational process: it means the teacher cannot be creative, imaginative, pay attention to individual students' needs, that a student can't pursue things [...] and the teacher's future depends on it as well as the students'...the people who are sitting in the offices, the bureaucrats designing this - they're not evil people, but they're working within a system of ideology and doctrines, which turns what they're doing into something extremely harmful [...] the assessment itself is completely artificial; it's not ranking teachers in accordance with their ability to help develop children who reach their potential, explore their creative interests and so on [...] you're getting some kind of a 'rank,' but it's a 'rank' that's mostly meaningless, and the very ranking itself is harmful. It's turning us into individuals who devote our lives to achieving a rank, not into doing things that are valuable and important. It's highly destructive...in, say, elementary education, you're training kids this way [...] I can see it with my own children: when my own kids were in elementary school (at what's called a good school, a good-quality suburban school), by the time they were in third grade, they were dividing up their friends into 'dumb' and 'smart.' You had 'dumb' if you were lower-tracked, and 'smart' if you were upper-tracked [...] it's just extremely harmful and has nothing to do with education. Education is developing your own potential and creativity. Maybe you're not going to do well in school, and you'll do great in art; that's fine. It's another way to live a fulfilling and wonderful life, and one that's significant for other people as well as yourself. The whole idea is wrong in itself; it's creating something that's called 'economic man': the 'economic man' is somebody who rationally calculates how to improve his/her own status, and status means (basically) wealth. So you rationally calculate what kind of choices you should make to increase your wealth - don't pay attention to anything else - or maybe maximize the amount of goods you have. What kind of a human being is that? All of these mechanisms like testing, assessing, evaluating, measuring...they force people to develop those characteristics. The ones who don't do it are considered, maybe, 'behavioral problems' or some other deviance [...] these ideas and concepts have consequences. And it's not just that they're ideas, there are huge industries devoted to trying to instill them...the public relations industry, advertising, marketing, and so on. It's a huge industry, and it's a propaganda industry. It's a propaganda industry designed to create a certain type of human being: the one who can maximize consumption and can disregard his actions on others.

It is no coincidence that precisely when things started going downhill with the gods, politics gained its bliss-making character. There would be no reason for objecting to this, since the gods, too were not exactly fair. But at least people saw temples instead of termite architecture. Bliss is drawing closer; it is no longer in the afterlife, it will come, though not momentarily, sooner or later in the here and now - in time. The anarch thinks more primitively; he refuses to give up any of his happiness. "Make thyself happy" is his basic law. It his response to the "Know thyself" at the temple of Apollo in Delphi. These two maxims complement each other; we must know our happiness and our measure.

When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and a true maxim, that a “drop of honey catches more flies than a gallon of gall.” So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what he will, is the great high road to his reason, and which, when once gained, you will find but little trouble in convincing his judgment of the justice of your cause, if indeed that cause really be a just one. On the contrary, assume to dictate to his judgment, or to command his action, or to mark him as one to be shunned and despised, and he will retreat within himself, close all the avenues to his head and his heart; and tho’ your cause be naked truth itself . . . you shall no more be able to [reach] him, than to penetrate the hard shell of a tortoise with a rye straw. Such is man, and so must he be understood by those who would lead him, even to his own best interest. [Italics added]

The reality is that under capitalist conditions―meaning maximization of short-term gain―you're ultimately going to destroy the environment: the only question is when. Now, for a long time, it's been possible to pretend that the environment is an infinite source and an infinite sink. Neither is true obviously, and we're now sort of approaching the point where you can't keep playing the game too much longer. It may not be very far off. Well, dealing with that problem is going to require large-scale social changes of an almost unimaginable kind. For one thing, it's going to certainly require large-scale social planning, and that means participatory social planning if it's going to be at all meaningful. It's also going to require a general recognition among human beings that an economic system driven by greed is going to self-destruct―it's only a question of time before you make the planet unlivable, by destroying the ozone layer or some other way. And that means huge socio-psychological changes have to take place if the human species is going to survive very much longer. So that's a big factor.

Leaders instill courage in the hearts of those who follow. This rarely happens through words alone. It generally requires action. It goes back to what we said earlier: Somebody has to go first. By going first, the leader furnishes confidence to those who follow. As a next generation leader, you will be called upon to go first. That will require courage. But in stepping out you will give the gift of courage to those who are watching. What do I believe is impossible to do in my field, but if it could be done would fundamentally change my business? What has been done is safe. But to attempt a solution to a problem that plagues an entire industry - in my case, the local church - requires courage. Unsolved problems are gateways to the future. To those who have the courage to ask the question and the tenacity to hang on until they discover or create an answer belongs the future. Don’t allow the many good opportunities to divert your attention from the one opportunity that has the greatest potential. Learn to say no. There will always be more opportunities than there is time to pursue them. Leaders worth following are willing to face and embrace current reality regardless of how discouraging or embarrassing it might be. It is impossible to generate sustained growth or progress if your plan for the future is not rooted in reality. Be willing to face the truth regardless of how painful it might be. If fear causes you to retreat from your dreams, you will never give the world anything new. it is impossible to lead without a dream. When leaders are no longer willing to dream, it is only a short time before followers are unwilling to follow. Will I allow my fear to bind me to mediocrity? Uncertainty is a permanent part of the leadership landscape. It never goes away. Where there is no uncertainty, there is no longer the need for leadership. The greater the uncertainty, the greater the need for leadership. Your capacity as a leader will be determined by how well you learn to deal with uncertainty. My enemy is not uncertainty. It is not even my responsibility to remove the uncertainty. It is my responsibility to bring clarity into the midst of the uncertainty. As leaders we can afford to be uncertain, but we cannot afford to be unclear. People will follow you in spite of a few bad decisions. People will not follow you if you are unclear in your instruction. As a leader you must develop the elusive skill of leading confidently and purposefully onto uncertain terrain. Next generation leaders must fear a lack of clarity more than a lack of accuracy. The individual in your organization who communicates the clearest vision will often be perceived as the leader. Clarity is perceived as leadership. Uncertainty exposes a lack of knowledge. Pretending exposes a lack of character. Express your uncertainty with confidence. You will never maximize your potential in any area without coaching. It is impossible. Self-evaluation is helpful, but evaluation from someone else is essential. You need a leadership coach. Great leaders are great learners. God, in His wisdom, has placed men and women around us with the experience and discernment we often lack. Experience alone doesn’t make you better at anything. Evaluated experience is what enables you to improve your performance. As a leader, what you don’t know can hurt you. What you don’t know about yourself can put a lid on your leadership. You owe it to yourself and to those who have chosen to follow you to open the doors to evaluation. Engage a coach. Success doesn’t make anything of consequence easier. Success just raises the stakes. Success brings with it the unanticipated pressure of maintaining success. The more successful you are as a leader, the more difficult this becomes. There is far more pressure at the top of an organization than you might imagine.

The child teaches the adult something else about love: that genuine love should involve a constant attempt to interpret with maximal generosity what might be going on, at any time, beneath the surface of difficult and unappealing behaviour. The parent has to second-guess what the cry, the kick, the grief or the anger is really about. And what marks out this project of interpretation – and makes it so different from what occurs in the average adult relationship – is its charity. Parents are apt to proceed from the assumption that their children, though they may be troubled or in pain, are fundamentally good. As soon as the particular pin that is jabbing them is correctly identified, they will be restored to native innocence. When children cry, we don’t accuse them of being mean or self-pitying; we wonder what has upset them. When they bite, we know they must be frightened or momentarily vexed. We are alive to the insidious effects that hunger, a tricky digestive tract or a lack of sleep may have on mood. How kind we would be if we managed to import even a little of this instinct into adult relationships – if here, too, we could look past the grumpiness and viciousness and recognize the fear, confusion and exhaustion which almost invariably underlie them. This is what it would mean to gaze upon the human race with love.

Government is a plain, simple, intelligent thing, founded in nature and reason, quite comprehensible by common sense [the Dissertation continued]. . . . The true source of our suffering has been our timidity. We have been afraid to think. . . . Let us dare to read, think, speak, and write. . . . Let it be known that British liberties are not the grants of princes or parliaments . . . that many of our rights are inherent and essential, agreed on as maxims and established as preliminaries, even before Parliament existed. . . . Let us read and recollect and impress upon our souls the views and ends of our more immediate forefathers, in exchanging their native country for a dreary, inhospitable wilderness. . . . Recollect their amazing fortitude, their bitter sufferings—the hunger, the nakedness, the cold, which they patiently endured—the severe labors of clearing their grounds, building their houses, raising their provisions, amidst dangers from wild beasts and savage men, before they had time or money or materials for commerce. Recollect the civil and religious principles and hopes and expectations which constantly supported and carried them through all hardships with patience and resignation. Let us recollect it was liberty, the hope of liberty, for themselves and us and ours, which conquered all discouragements, dangers, and trials.

If now we attend to ourselves on occasion of any transgression of duty, we shall find that we in fact do not will that our maxim should be universal law, for that is impossible for us; on the contrary, we will that the opposite should remain a universal law, only we assume the liberty of making an exception in our own favor or (just for this time only) in favor of our inclination. Consequently, if we considered all cases from one and the same point of view, namely, that of reason, we should find a contradiction in our own will, namely, that a certain principle should be objectively necessary as a universal law, and yet subjectively should not be universal, but admit of exceptions. As, however, we at one moment regard our action from the point of view of a will wholly conformed to reason, and then again look at the same action from the point of view of a will affected by inclination, there is not really any contradiction, but an antagonism of inclination to the precept of reason, whereby the universality of the principle is changed into mere generality, so that the practical principle of reason shall meet the maxim half way. Now, although this cannot be justified in our own impartial judgement, yet it proves that we do really recognize the validity of the categorical imperative and (with all respect for it) only allow ourselves a few exceptions which we think unimportant and forced from us.

Profit is so very fluctuating that the person who carries on a particular trade cannot always tell you himself what is the average of his annual profit. It is affected not only by every variation of price in the commodities which he deals in, but by the good or bad fortune both of his rivals and of his customers, and by a thousand other accidents to which goods when carried either by sea or by land, or even when stored in a warehouse, are liable. It varies, therefore, not only from year to year, but from day to day, and almost from hour to hour. To ascertain what is the average profit of all the different trades carried on in a great kingdom must be much more difficult; and to judge of what it may have been formerly, or in remote periods of time, with any degree of precision, must be altogether impossible. But though it may be impossible to determine, with any degree of precision, what are or were the average profits of stock, either in the present or in ancient times, some notion may be formed of them from the interest of money. It may be laid down as a maxim, that wherever a great deal can be made by the use of money, a great deal will commonly be given for the use of it; and that wherever little can be made by it, less will commonly be given for it. According, therefore, as the usual market rate of interest varies in any country, we may be assured that the ordinary profits of stock must vary with it, must sink as it sinks, and rise as it rises. The progress of interest, therefore, may lead us to form some notion of the progress of profit.

This is great. But what I’m grasping at is an idea about a subtler goal. This thinking owes a lot to conversations with Manjula Waldron of Ohio State University, an engineering professor who also happens to be a hospital chaplain. This feels embarrassingly Zen-ish for me to spout, being a short, hypomanic guy with a Brooklyn accent, but here goes: Maybe the goal isn’t to maximize the contrast between a low baseline and a high level of activation. Maybe the idea is to have both simultaneously. Huh? Maybe the goal would be for your baseline to be something more than the mere absence of activation, a mere default, but to instead be an energized calm, a proactive choice. And for the ceiling to consist of some sort of equilibrium and equanimity threading through the crazed arousal. I have felt this a few times playing soccer, inept as I am at it, where there’s a moment when, successful outcome or not, every physiological system is going like mad, and my body does something that my mind didn’t even dream of, and the two seconds when that happened seemed to take a lot longer than it should have. But this business about the calm amid the arousal isn’t just another way of talking about “good stress” (a stimulating challenge, as opposed to a threat). Even when the stressor is bad and your heart is racing in crisis, the goal should be to somehow make the fraction of a second between each heartbeat into an instant that expands in time and allows you to regroup. There, I have no idea what I’m talking about, but I think there might be something important lurking there. Enough said.

Obviously, in those situations, we lose the sale. But we’re not trying to maximize each and every transaction. Instead, we’re trying to build a lifelong relationship with each customer, one phone call at a time. A lot of people may think it’s strange that an Internet company is so focused on the telephone, when only about 5 percent of our sales happen through the telephone. In fact, most of our phone calls don’t even result in sales. But what we’ve found is that on average, every customer contacts us at least once sometime during his or her lifetime, and we just need to make sure that we use that opportunity to create a lasting memory. The majority of phone calls don’t result in an immediate order. Sometimes a customer may be calling because it’s her first time returning an item, and she just wants a little help stepping through the process. Other times, a customer may call because there’s a wedding coming up this weekend and he wants a little fashion advice. And sometimes, we get customers who call simply because they’re a little lonely and want someone to talk to. I’m reminded of a time when I was in Santa Monica, California, a few years ago at a Skechers sales conference. After a long night of bar-hopping, a small group of us headed up to someone’s hotel room to order some food. My friend from Skechers tried to order a pepperoni pizza from the room-service menu, but was disappointed to learn that the hotel we were staying at did not deliver hot food after 11:00 PM. We had missed the deadline by several hours. In our inebriated state, a few of us cajoled her into calling Zappos to try to order a pizza. She took us up on our dare, turned on the speakerphone, and explained to the (very) patient Zappos rep that she was staying in a Santa Monica hotel and really craving a pepperoni pizza, that room service was no longer delivering hot food, and that she wanted to know if there was anything Zappos could do to help. The Zappos rep was initially a bit confused by the request, but she quickly recovered and put us on hold. She returned two minutes later, listing the five closest places in the Santa Monica area that were still open and delivering pizzas at that time. Now, truth be told, I was a little hesitant to include this story because I don’t actually want everyone who reads this book to start calling Zappos and ordering pizza. But I just think it’s a fun story to illustrate the power of not having scripts in your call center and empowering your employees to do what’s right for your brand, no matter how unusual or bizarre the situation. As for my friend from Skechers? After that phone call, she’s now a customer for life. Top 10 Ways to Instill Customer Service into Your Company   1. Make customer service a priority for the whole company, not just a department. A customer service attitude needs to come from the top.   2. Make WOW a verb that is part of your company’s everyday vocabulary.   3. Empower and trust your customer service reps. Trust that they want to provide great service… because they actually do. Escalations to a supervisor should be rare.   4. Realize that it’s okay to fire customers who are insatiable or abuse your employees.   5. Don’t measure call times, don’t force employees to upsell, and don’t use scripts.   6. Don’t hide your 1-800 number. It’s a message not just to your customers, but to your employees as well.   7. View each call as an investment in building a customer service brand, not as an expense you’re seeking to minimize.   8. Have the entire company celebrate great service. Tell stories of WOW experiences to everyone in the company.   9. Find and hire people who are already passionate about customer service. 10. Give great service to everyone: customers, employees, and vendors.