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Mary Engelbreit is one of the top-selling illustrators in the world. She reached success over thirty years ago when she developed a popular greeting card line. Later, she went on to license her art for thousands of products. Her colorful illustrations target the niche of women, specifically mothers. Her work is sold on products that mothers buy and in stores where mothers shop. Her illustrations and captions perfectly appeal to her target audience. Itβs much easier to reach a target audience when you work within a clearly defined niche. And then, when you reach that target audience, you can use the right language to speak directly to them and entice them to buy. In the case of Mary Engelbreit, she wouldnβt sell her products in menβs stores, nor would she market to teenage girls.
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Maria Brophy (Art Money & Success: A complete and easy-to-follow system for the artist who wasn't born with a business mind.)