Magnet Business Quotes

It was a movie about American bombers in World War II and the gallant men who flew them. Seen backwards by Billy, the story went like this: American planes, full of holes and wounded men and corpses took off backwards from an airfield in England. Over France, a few German fighter planes flew at them backwards, sucked bullets and shell fragments from some of the planes and crewmen. They did the same for wrecked American bombers on the ground, and those planes flew up backwards to join the formation. The formation flew backwards over a German city that was in flames. The bombers opened their bomb bay doors, exerted a miraculous magnetism which shrunk the fires, gathered them into cylindrical steel containers , and lifted the containers into the bellies of the planes. The containers were stored neatly in racks. The Germans below had miraculous devices of their own, which were long steel tubes. They used them to suck more fragments from the crewmen and planes. But there were still a few wounded Americans though and some of the bombers were in bad repair. Over France though, German fighters came up again, made everything and everybody as good as new. When the bombers got back to their base, the steel cylinders were taken from the racks and shipped back to the United States of America, where factories were operating night and day, dismantling the cylinders, separating the dangerous contents into minerals. Touchingly, it was mainly women who did this work. The minerals were then shipped to specialists in remote areas. It was their business to put them into the ground, to hide them cleverly, so they would never hurt anybody ever again.

Your products and services should attract customers like pollen attracts honeybees. The value of what your business offers should be a magnet to customers.

It's best to magnetize your business to specific kinds of customers; customers that are aligned with the businesses goals, purpose, and values. At Mayflower-Plymouth, we're here to help your business figure this out, and to provide holistic solutions.

A brand is a business enabler. A good brand magnetizes customers, incentivizes sales and encourages loyalty.

Somehow, I’ve become a magnet for pain. Other people’s pain. My own pain. The thing is, I have no one to blame but myself. I ask the follow-up questions that land me here. I care too much. I make it my business when I shouldn’t, and I only ever seem to get shit for it.

When you say no to the wrong people, it opens up the space for the right people to come in.

A brand is not a business. But a brand is a business enabler. A good brand magnetizes customers, incentivizes sales and encourages loyalty.

But your products and services should attract customers like pollen attracts honeybees. The value of what your business offers should be a magnet to customers.

A company can’t have a great culture without authentic leadership. #MagneticAdvantage

You are such a jerk” I know you did the glass and plate thing. That was so wrong!” He held up his hands, laughing. “What? It was funny. The look on Bo’s face was priceless. And the kiss he gave you? What was that? I’ve seen dolphins give hotter kisses than that.” “His name is Blake!” I punched his leg this time. “And you know it” I can’t believe you acted like that. And he doesn’t kiss like a dolphin!” “From what I’ve seen, he does.” “You didn’t see the last time we kissed.” His laughter died off. Uh oh. He turned to me slowly. “You’ve kissed him before?” “That’s none of your business.” My cheeks flushed, giving me away. Anger sparked in his magnetic eyes. “I don’t like him.

Thus, by an inevitable necessity, as a magnet attracts steel-fillings, so did our man of business draw to himself the difficulties which everybody met with.

Billy looked at the clock on the gas stove. He had an hour to kill before the saucer came. He went into the living room, swinging the bottle like a dinner bell, turned on the television. He came slightly unstuck in time, saw the late movie backwards, then forwards again. It was a movie about American bombers in the Second World War and the gallant men who flew them. Seen backwards by Billy, the story went like this: American planes, full of holes and wounded men and corpses took off backwards from an airfield in England. Over France a few German fighter planes flew at them backwards, sucked bullets and shell fragments from some of the planes and crewmen. They did the same for wrecked American bombers on the ground, and those planes flew up backwards to join the formation. The formation flew backwards over a German city that was in flames. The bombers opened their bomb bay doors, exerted a miraculous magnetism which shrunk the fires, gathered them into cylindrical steel containers, and lifted the containers into the bellies of the planes. The containers were stored neatly in racks. The Germans below had miraculous devices of their own, which were long steel tubes. They used them to suck more fragments from the crewmen and planes. But there were still a few wounded Americans, though, and some of the bombers were in bad repair. Over France, though, German fighters came up again, made everything and everybody as good as new. When the bombers got back to their base, the steel cylinders were taken from the racks and shipped back to the United States of America, where factories were operating night and day, dismantling the cylinders, separating the dangerous contents into minerals. Touchingly, it was mainly women who did this work. The minerals were then shipped to specialists in remote areas. It was their business to put them into the ground., to hide them cleverly, so they would never hurt anybody ever again. The American fliers turned in their uniforms, became high school kids. And Hitler turned into a baby, Billy Pilgrim supposed. That wasn't in the movie. Billy was extrapolating. Everybody turned into a baby, and all humanity, without exception, conspired biologically to produce two perfect people named Adam and Eve, he supposed.

It was an overwhelming need. He tried not to think about her, to go on with business as usual, yet he still found himself outside her apartment door, as if this place had a magnetic force that pulled him towards it.

Find ways to learn that fit into your lifestyle so you can adopt them as habits. - from The Magnetic Advantage

People are no longer working for just a paycheck. They are working towards a dream – their dream. - The Magnetic Advantage

Release your sense of shame, embarrassment or hesitation for doing business, asking for money, writing invoices, demanding payment on one side, and for giving, granting, paying, spending on the other side.

If marketing is taking up 1/3 of your revenues or more, something is wrong. Yes you’ve gotta get the word out about your products and services, especially if you’re in a saturated market. But your products and services should attract customers like pollen attracts honeybees. The value of what your business offers should be a magnet to customers. You shouldn’t be chasing after customers begging them to do business with you.

I believe that a new philosophy will be created by those who were born after Hiroshima which will dramatically change the human condition. It will have these characteristics: (1) It will be scientific in essence and science-fiction in style. (2) It will be based on the expansion of consciousness, understanding and control of the nervous system, producing a quantum leap in intellectual efficiency and emotional equilibrium. (3) Politically it will stress individualism, decentralization of authority, a Iive-and-let-Iive tolerance of difference, local option and a mind-your-own-business libertarianism. (4) It will continue the trend towards open sexual expression and a more honest, realistic acceptance of both the equality of and the magnetic difference between the sexes. The mythic religious symbol will not be a man on a cross but a man-woman pair united in higher love communion. (5) It will seek revelation and Higher Intelligence not in formal rituals addressed to an anthropomorphic deity, but within natural processes, the nervous system, the genetic code, and without, in attempts to effect extra-planetary communication. (6) It will include practical, technical neurological psychological procedures for understanding and managing the intimations of union-immortality implicit in the dying process. (7) The emotional tone of the new philosophy will be hedonic, aesthetic, fearless, optimistic, humorous, practical, skeptical, hip. We are now experiencing a quiescent preparatory waiting period. Everyone knows something is going to happen. The seeds of the Sixties have taken root underground. The blossoming is to come.

Those who abdicate the empire of reason and permit their wills to wander in pursuit of reflections in the Astral Light, are subject to alternations of mania and melancholy which have originated all the marvels of demoniacal possession, though it is true, at the same time, that by means of these reflections impure spirits can act upon such souls, make use of them as docile instruments and even habitually torment their organism, wherein they enter and reside by obsession, or embryonically. These kabalistic terms are explained in the Hebrew book of the Revolution of Souls, of which our thirteenth chapter will contain a succinct analysis. It is therefore extremely dangerous to make sport of the Mysteries of Magic; it is above all excessively rash to practice its rites from curiosity, by way of experiment and as if to exploit higher forces. The inquisitive who, without being adepts, busy themselves with evocations or occult magnetism, are like children playing with fire in the neighborhood of a cask of gunpowder; sooner or later they will fall victims to some terrible explosion.

You must execute with consistency. Do that, and you become magnetic.

A good idea is like a magnet, which will attract the right investor.

There are nine key elements to business leadership – authenticity, vision, standards, teamwork, magnetism, victory, competence, love, and influence.

All my good is magnetic, and I educate, not by lessons, but by going about my business.

By delighting your customers, you'll cultivate loyalty, encourage repeat business, and turn your company into a profit magnet that attracts new customers through positive word-of-mouth.

Sometimes, though, people want to know more about your offer before they buy. This is common for businesses that sell more expensive stuff. If that’s you, then you’ll often get more leads to engage by advertising with a lead magnet first.

American planes full of holes and wounded men and corpses took off backwards from an airfield in England. Over France a few German fighter planes flew at them backwards sucked bullets and shell fragments from some of the planes and crewmen. They did the same for wrecked American bombers on the ground and those planes flew up backwards to join the formation. The formation flew backwards over a German city that was in flames. The bombers opened their bomb bay doors exerted a miraculous magnetism which shrunk the fires gathered them into cylindrical steel containers and lifted the containers into the bellies of the planes. The containers were stored neatly in racks. The Germans below had miraculous devices of their own which were long steel tubes. They used them to suck more fragments from the crewmen and planes. But there were still a few wounded Americans though and some of the bombers were in bad repair. Over France though German fighters came up again made everything and everybody as good as new. When the bombers got back to their base the steel cylinders were taken from the racks and shipped back to the United States of America where factories were operating night and day dismantling the cylinders separating the dangerous contents into minerals. Touchingly it was mainly women who did this work. The minerals were then shipped to specialists in remote areas. It was their business to put them into the ground to hide them cleverly so they would never hurt anybody ever again.

The worst fear of the race yes, the world suddenly transformed into a senseless nightmare, horrible dissolution of things. Nothing compares, even oblivion is a sweet dream. You understand why, of course. Why this peculiar threat. These brooding psyches, all the busy minds everywhere. I hear them buzzing like flies in the blackness. I see them as glow worms flitting in the blackness. They are struggling, straining every second to keep the sky above them, to keep the sun in the sky, to keep the dead in the earth-to keep all things, so to speak, where they belong. What an undertaking! What a crushing task! Is it any wonder that they are all tempted by a universal vice, that in some dark street of the mind a single voice whispers to one and all, softly hissing, and says: 'Lay down your burden.' Then thoughts begin to drift, a mystical magnetism pulls them this way and that, faces start to change, shadows speak... sooner or later the sky comes down, melting like wax. But as you know, everything has not yet been lost: absolute terror has proved its security against this fate. Is it any wonder that these beings carry on the struggle at whatever cost?

If there is love between us, inconceivably delicious, and profitable will our intercourse be; if not, your time is lost, and you will only annoy me. I shall seem to you stupid, and the reputation I have false. All my good is magnetic, and I educate not by lessons, but by going about my business."—Emerson's 'Representative Men'.

My phone buzzed. I looked down--- a text from Devin. Enjoying yourself? I grinned. Yup, lots of hot guys here A sharp sensation, the magnetic warmth we shared, heated with annoyance. I'll show you why I'm better than them when we get home Jealousy is unbecoming. You're the only one I'm interested in. The snowplows are going to be busy tomorrow.

The side of the van was decorated with a magnetic sign that they could easily exchange before an op. For this particular mission, they’d chosen the sign that read Clean Freaks Laundry Services. Yep, they’d let Tag design the signs. There was also a Master Painting Crew sign, Dig It Deep Plumbers, Little Bro Catering, and Adam’s Dog Grooming Services. But it looked like they were in the laundry business today.

If you have been bold enough in your ideas, this will have two effects: It will attract and repel others. Notice I said it will attract and repel, not or. Your Vivid Vision should behave like a magnet, drawing some people in and pushing others—hopefully not too many—away. If your scope is too small, too milquetoast, or too watered down, or if everyone likes it, no one will love it. If this is the case, you have failed.

Let me tell you some news. In the last few years, there’s been a shift in this world and certainly a change in business. In the past, particularly in New York, some of the rudest people with the worst reputations rose to the top. Nastiness worked. I won’t mention any names, but they are now has-beens. And so are their ways. Today, moving forward, it is all about being charismatic, alluring, fascinating, and magnetic. Prince and Princess Charming

Orison Swett Marden, who wrote Character: The Grandest Thing in the World in 1899, produced another popular title in 1921. It was called Masterful Personality. Many of these guides were written for businessmen, but women were also urged to work on a mysterious quality called “fascination.” Coming of age in the 1920s was such a competitive business compared to what their grandmothers had experienced, warned one beauty guide, that they had to be visibly charismatic: “People who pass us on the street can’t know that we’re clever and charming unless we look it.” Such advice—ostensibly meant to improve people’s lives—must have made even reasonably confident people uneasy. Susman counted the words that appeared most frequently in the personality-driven advice manuals of the early twentieth century and compared them to the character guides of the nineteenth century. The earlier guides emphasized attributes that anyone could work on improving, described by words like Citizenship Duty Work Golden deeds Honor Reputation Morals Manners Integrity But the new guides celebrated qualities that were—no matter how easy Dale Carnegie made it sound—trickier to acquire. Either you embodied these qualities or you didn’t: Magnetic Fascinating Stunning Attractive Glowing Dominant Forceful Energetic It was no coincidence that in the 1920s and the 1930s, Americans became obsessed with movie stars. Who better than a matinee idol to model personal magnetism?

There’s a story about legendary copywriter Gary Halbert, who once asked a room of aspiring writers, “Imagine you’re opening a hamburger stand on the beach—what do you need most to succeed?” Answers included, “secret sauce,” and “great location” and “quality meat.” Halbert replied, “You missed the most important thing—A STARVING CROWD.” Your job is to find that “starving crowd” who can’t live without what it is you have to offer. What we want to do in terms of targeting is to find good, prospective customers for our business that can be reached affordably, that are likely to buy, that are able to buy, and preferably who already know of us, or are likely to trust us. Once you get this down, and you nail exactly who your slam-dunk customer truly is—the person you absolutely want to do business with over and again—then you’ll be able to make your marketing “magnetic” because you’ll be using words and phrases that’ll attract your target audience. This makes your job much easier, because you can talk to them using language they relate to about what it is they really want.

One of my favorite stories is when Jesus meets the woman at the well. Imagine that moment. She was a ‘loose woman,’ known around town, and in the flash of a second, He knew everything about her: her five husbands, current boyfriend, everything she’d ever done wrong—He knew it all. Yet He spoke to her and loved her despite all the baggage she brought with her. Something about how He treated her was magnetic, because she wanted to be there. Like all of us, she was thirsty, and when He pulled that bucket up just spilling over with clear, cool water, she shoved her whole face in it and sucked it dry. “The people who are really thirsty aren’t going to church on Sunday. They’re driving around this lake, running from their secrets, looking for a good, quiet, fill-your-stomach place to eat. Trying to fill that God-shaped hole with a bigger house, another boat, a second mistress, whatever. So let’s take the bucket to them. Speak to the heart, and the head will follow. And the fastest way to the heart is through the stomach. I want to get in the business of making God-shaped cheeseburgers.” The

In case you haven't noticed,rodeos are a serious business.Careless cowboys tend to break bones,or even their skulls,as hard as that may be to believe." She stared down at the hand holding her wrist. Despite his smile,she could feel the strength in his grip. If he wanted to,he could no doubt break her bone with a single snap. But she wasn't concerned with his strength,only with the heat his touch was generating. She felt the tingle of warmth all the way up her arm.It alarmed her more than she cared to admit. "My job is to minimize damage to anyone who is actually hurt." "I'm grateful." He sat up so his laughing blue eyes were even with hers. If possible,his were even bluer than the perfect Montana sky above them. "What do you think? Any damage from that fall?" Her instinct was to move back,but his fingers were still around her wrist,holding her close. "I'm beginning to wonder if you were actually tossed from that bull or deliberately fell." "I'd have to be a little bit crazy to deliberately fell." "I'd have to be a little bit crazy to deliberately jump from the back of a raging bull just to get your attention, wouldn't I?" "Yeah." She felt the pull of that magnetic smile that had so many of the local females lusting after Wyatt McCord. Now she knew why he'd gained such a reputation in such a short time. "I'm beginning to think maybe you are. In fact,more than a little.A whole lot crazy." "I figured it was the best possible way to get you to actually talk to me. You couldn't ignore me as long as there was even the slightest chance that I might be hurt." There was enough romance in her nature to feel flattered that he'd go to so much trouble to arrange to meet her. At least,she thought,it was original. And just dangerous enough to appeal to a certain wild-and-free spirit that dominated her own life. Then her practical side kicked in, and she felt an irrational sense of annoyance that he'd wasted so much of her time and energy on his weird idea of a joke. "Oh,brother." She scrambled to her feet and dusted off her backside. "Want me to do that for you?" She paused and shot him a look guaranteed to freeze most men. He merely kept that charming smile in place. "Mind if we start over?" He held out his hand. "Wyatt McCord." "I know who you are." "Okay.I'll handle both introductions. Nice to meet you,Marilee Trainor. Now that we have that out of the way,when do you get off work?" "Not until the last bull rider has finished." "Want to grab a bite to eat? When the last rider is done,of course." "Sorry.I'll be heading home." "Why,thanks for the invitation.I'd be happy to join you.We could take along some pizza from one of the vendors." She looked him up and down. "I go home alone." "Sorry to hear that." There was that grin again,doing strange things to her heart. "You're missing out on a really fun evening." "You have a high opinion of yourself, McCord." He chuckled.Without warning he touched a finger to her lips. "Trust me.I'd do my best to turn that pretty little frown into an even prettier smile." Marilee couldn't believe the feelings that collided along her spine. Splinters of fire and ice had her fighting to keep from shivering despite the broiling sun. Because she didn't trust her voice, she merely turned on her heel and walked away from him. It was harder to do than she'd expected. And though she kept her spine rigid and her head high, she swore she could feel the heat of that gaze burning right through her flesh. It sent one more furnace blast rushing through her system. A system already overheated by her encounter with the bold, brash,irritatingly charming Wyatt McCord.

American planes, full of holes and wounded men and corpses took off backwards from an airfield in England. Over France, a few German fighter planes flew at them backwards, sucked bullets and shell fragments from some of the planes and crewmen. They did the same for wrecked American bombers on the ground, and those planes flew up backwards to join the formation. The formation flew backwards over a German city that was in flames. The bombers opened their bomb bay doors, exerted a miraculous magnetism which shrunk the fires, gathered them into cylindrical steel containers, and lifted the containers into the bellies of the planes. The containers were stored neatly in racks. The Germans below had miraculous devices of their own, which were long steel tubes. They used them to suck more fragments from the crewmen and planes. But there were still a few wounded Americans, though, and some of the bombers were in bad repair. Over France, though, German fighters came up again, made everything and everybody as good as new. •  •  • When the bombers got back to their base, the steel cylinders were taken from the racks and shipped back to the United States of America, where factories were operating night and day, dismantling the cylinders, separating the dangerous contents into minerals. Touchingly, it was mainly women who did this work. The minerals were then shipped to specialists in remote areas. It was their business to put them into the ground, to hide them cleverly, so they would never hurt anybody ever again. The American fliers turned in their uniforms, became high school kids. And Hitler turned into a baby, Billy Pilgrim supposed. That wasn’t in the movie. Billy was extrapolating. Everybody turned into a baby, and all humanity, without exception, conspired biologically to produce two perfect people named Adam and Eve, he supposed.

How I Turned a Troubled Company into a Personal Fortune. How to ________ This is a simple, straightforward headline structure that works with any desirable benefit. “How to” are two of the most powerful words you can use in a headline. Examples: How to Collect from Social Security at Any Age. How to Win Friends and Influence People. How to Improve Telemarketers' Productivity — for Just $19.95. Secrets Of ________ The word secrets works well in headlines. Examples: Secrets of a Madison Ave. Maverick — “Contrarian Advertising.” Secrets of Four Champion Golfers. Thousands (Hundreds, Millions) Now ________ Even Though They ________ This is a “plural” version of the very first structure demonstrated in this collection of winning headlines. Examples: Thousands Now Play Even Though They Have “Clumsy Fingers.” Two Million People Owe Their Health to This Idea Even Though They Laughed at It. 138,000 Members of Your Profession Receive a Check from Us Every Month Even Though They Once Threw This Letter into the Wastebasket Warning: ________ Warning is a powerful, attention-getting word and can usually work for a headline tied to any sales letter using a problem-solution copy theme. Examples: Warning: Two-Thirds of the Middle Managers in Your Industry Will Lose Their Jobs in the Next 36 Months. Warning: Your “Corporate Shield” May Be Made of Tissue Paper — 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses, or Lawsuits Give Me ________ and I'll ________ This structure simplifies the gist of any sales message: a promise. It truly telegraphs your offer, and if your offer is clear and good, this may be your best strategy. Examples: Give Me 5 Days and I'll Give You a Magnetic Personality. Give Me Just 1 Hour a Day and I'll Have You Speaking French Like “Pierre” in 1 Month. Give Me a Chance to Ask Seven Questions and I'll Prove You Are Wasting a Small Fortune on Your Advertising. ________ ways to ________ This is just the “how to” headline enhanced with an intriguing specific number. Examples: 101 Ways to Increase New Patient Flow. 17 Ways to Slash Your Equipment Maintenance Costs. Many of these example headlines are classics from very successful books, advertisements, sales letters, and brochures, obtained from a number of research sources. Some are from my own sales letters. Some were created for this book.

Okay,let's do it," Robbie said, slapping his hands together as he stood. He stepped towards me with his arms outstreched and I tripped back. " What? No" " What? Yes," he said. He hit the rewind button and the tape zipped backward. He paused it right as the dance began. " You don't really expect me to ask Tama to dance with me without any practice. Even I'm not that stupid." I was suddenly very aware of my heartbeat. " There's no way I'm dancing with you." " You really know how to stroke a guy's ego," Robbie joked. "Come on. I'm not that repulsive." "You're not repulsive at all, it's just-" " Well, that's good to hear," Robbie said with a teasing smile. He was enjoying this. "it's just that I don't dance," I admitted. Never had. Not once. Not with a guy. I was a dance free-zone. " Well, neither do II mean, except on stage. But i've never danced like this, so we're even" he said. He hit "play". The music started and Robbie pulled me toward him by my wrist. he grabbed my hand, which was sweating, and held it, then put his other hand on my waist. My boobs pressed sgsinst his chest and I flinched, but Robbie didn't seem to notice. He was too busy consulting the TV screen. " Here goes nothing," he said. "Okay, it's a waltz, so one, two, three,,, one, two, three. Looks like a big step on one and two little steps on two and three. Got it?" "Sure." I so didn't have it. " Okay, go." He started to step in a circle, pulling me with him.I staggered along, mortified. " One, two, three. One two, three," he counted under his breath. My foot caught on his ankle. " Oops! Sorry." I was sweating like mad now, wishing I'd taken off my sweater, at least. " I got ya," he said, his grip tightiening on my hand. " K eep going." " One, two, three," I counted, staring down at our feet. He slammed one of his hip into one of the set chairs. " Ow. Dammit!" " Are you okay?"I asked."Yeah. Keep going," he said through his teeth. " One, two, three," I counted. I glanced up at the Tv screen, and the second I took my eyes off our feet, they got hopelessly tangled. I felt that instant swoop of gravity and shouted as we went down. The floor was not soft. " Oof?" " Ow. Okay, ow," Robbie said, grabbing his elbow. " That was not a good bone to fall on." He shook his arm out and I brought my knees up under my chin. " Maybe this wasn't the best idea." "No! No. We cannot give up that easily," Robbie said, standing. He took my hands and hoisted my up. " Maybe we just need to simplify it a little. " Actually i think its the twirl and the dip at the end that are really important," I theorized. It seemed like the most romantic part to me. " Okay, good." Robbie was phsyched by this development. "So maybe instead of going in circles, we just step side to side and do the twirl thing a couple of times. " Sounds like a plan," I said. " Let's do it." Robbie rewound the tape and we started from the beginning of the music. He took my hand again and held it up, then placed his other hand on my waist. This time we simply swayed back and forth. I was just getting used to the motion, when I realized that Robbie was staring at me.Big time." What?" i said, my skin prickling. " Trying to make eye contact," he said. " I hear eye contact while dancing is key." " Where would you hear something like that?" I said. " My grandmother. She's a wise woman," he said. His grandmother. How cute was that? His eyes were completely focused on my face. I tried to stare back into them, but I keep cracking up laughing. And he thought I'd make a good actress. " Wow. You suck at eye contact," he said. "Come on. Give me something to work here." I took a deep breath and steeled myself. It's just Robbie Delano, KJ. You can do this. And so I did. I looked right back into his eyes. And we continued to sway at to the music. His hand around mine. His hand on my waist. Our chests pressed together. I stared into his eyes, and soon i found that laughing was the last thing on my mind. " How's this working for you?

He’s a criminal.” Arik shrugged. “Perhaps, but that’s in Russia. Here he’s a business man, one who got attacked by the omega of my pride.” “What do I need to do to fix things?” Apologize? He was a big enough man to do that. Pay him off? He had funds stashed for a rainy day. “We could give him Meena,” Arik mused aloud. Who growled? Surely not him. “Oh shit. The rumors are true. She’s his bloody mate.” Hayder no longer sounded so amused. “No. Say it isn’t so. If you claim her, then that means”— he swallowed hard— “she’ll stay here. Like forever. Noooooo!” Hayder wasn’t the only one having a melodramatic moment. Arik eyeballed him, a pained expression on his face. “Please, please, please tell me you’re not actually going to mate with her. I don’t know if we could survive having Meena here full time.” “Dude, she’s a walking disaster,” Hayder commented. “A magnet for trouble,” Arik added while Hayder nodded. “A hurricane on two legs.” “A destructive force greater than Mother Nature.” Leo held up a hand. “Um, guys, you might want to stop before I crack your skulls together. You aren’t telling me anything I don’t know, but…” He sighed. “I’m afraid, and I mean really afraid, she might be right. I think she’s my mate.

81 percent of U.S. online consumers' purchase decisions are influenced by their friends' social media posts.

Do great work. Make a better product. Give better service.

If you read what seems to be the current line of thinking among business gurus, you will often see them decry the fallacy of “best practices.

But Ford’s experiment in paying a livable wage worked. He later described the pay hike as the best cost-cutting move he ever made. Turnover shrank, slashing training costs, and absenteeism decreased as productivity increased—the expectation from managers was that the increased wages deserved increased speed on the line. Wall Street investors and fellow automakers initially excoriated Ford for his wage scheme, but other carmakers eventually followed suit, propelled by Ford’s massive leaps in production while reducing his per-unit costs. A Model T that cost $850 in 1908, on par with cars sold by the new Cadillac company, dropped to $290 by 1920, helping make Ford one of the world’s wealthiest men. And the high wages made Detroit a magnet. Nondecennial surveys by the Census Bureau chart the impact. In 1909, Detroit had 81,000 wage earners who made $43 million working for 2,036 establishments that cranked out $253 million worth of products. In 1914, after Ford’s $5 day began, the same number of establishments employed nearly 100,000 people who made $69 million while producing $400 million worth of goods. In 1919, with World War I raging and the $5 day in full force across the automotive industry, 2,176 establishments were employing 167,000 people, who made $245 million as they produced $1.2 billion worth of goods. In short, the ranks of industrial workers more than doubled, and their wages and the value of the products they made nearly quintupled. Detroit’s ancillary businesses, from clothing stores to restaurants, thrived.

Define it. Remember, well-defined goals are like magnets. The better you chisel them, the stronger they pull.

As far as her parents could tell from their vantage point behind the spire, Psyche plummeted to her death. They never found her body, but that didn’t mean anything. It was a windy day, and they were too upset to launch a full-scale search. Besides, if Psyche hadn’t died, that meant the monster of the prophecy had taken her, which was even worse. The king and queen returned home, brokenhearted, convinced they would never see their beloved daughter and favorite tourism magnet again. The end. Not really. In the long run, Psyche would’ve suffered less if she had died, but she didn’t. As she fell from the rock, the winds swirled around her. Forty feet from the valley floor, they slowed her fall and lifted her up. “Hi,” said a disembodied voice. “I’m Zephyrus, god of the west wind. How ya doing today?” “Um…terrified?” said Psyche. “Great,” said Zephyrus. “So we have a short flight this morning, heading over to my master’s palace. Weather looks good. Maybe a little turbulence on our initial ascent.” “Your master’s palace?” “Please remember to keep your seat belt fastened, and don’t disable the smoke detectors in the lavatory.” “What language are you speaking?” Psyche demanded. “What are you talking—AHHH!” The west wind swept her away at a thousand miles an hour, leaving behind Psyche’s stomach and a trail of black flower petals. They touched down in a grassy valley blanketed with wildflowers. Butterflies flitted through the sunlight. Rising in the distance was the most beautiful palace Psyche had ever seen. “Thanks for flying with us today,” Zephyrus said. “We know you have a lot of options when choosing a directional wind, and we appreciate your business. Now, you’d better get going. He’ll be waiting.” “Who—?” But the air turned still. Psyche sensed that the wind god was gone.

The growing business of a company and the rising price of the stock is just an iron-magnet combo.

The geographic North Pole is stationary; meanwhile, the north magnetic pole seems to be drifting toward Siberia. But no one knows why, what business it has there.

craft your landing page effortlessly and not have to stare at a blank template for long, you need the following elements: • The title of your lead magnet • The main benefit or main promise of your lead magnet • What your lead magnet teaches or what your subscribers will learn from it? o What will they achieve or overcome by consuming your lead magnet? o What pain points or problems does your lead magnet solve? o What desires or motivations does your lead magnet fulfill? o What mini transformation does it give? • Testimonials for social proof • A screenshot, mock-up, or visual of your lead magnet Note: You want to convert these benefits into 3–7 bullet points. These bullet points should begin with an action verb, with “how to” or “why,” or with a number. They should also include specific details such as page numbers or time stamps in videos where key information is found. For example, • How a 20-minute video recording turned into my first digital product that brought in $36,429.56 in the first month • 13 limiting beliefs that keep 99% of people from ever launching their ecommerce store—and how to beat them (Hint: You’re probably suffering from at least 5 of these) – pg. 3 • The ONLY two blogging rules ever (seriously, if you ignore these it will take you YEARS to launch your blog and business!) – 1min 37sec Your landing page should be a reflection of the words and sentences your target audience uses to describe their pain points. When it does, your target audience recognizes and identifies with the problem. Your lead magnet also becomes immediately more attractive.

Let the Outsider accept without further hesitation: I am different from other men because I have been destined to something greater; let him see himself in the role of predestined poet, predestined prophet or world-betterer, and a half of the Outsider's problems have been solved. What he is saying is, in effect, this: In most men, the instinct of brotherhood with other men is stronger-the herd instinct; in me, a sense of brotherhood with something other than man is strongest, and demands priority. When the Outsider comes to look at other men closely and sympathetically, the hard and fast distinctions break down; he cannot say: I am a poet and they are not, for he soon comes to recognize that no one is entirely a business-man, just as no poet is entirely a poet. He can only say: the sense of purpose that makes me a poet is stronger than theirs. His needle swings to magnetic pole without hesitation; theirs wavers around all the points of the compass and only points north when they come particularly close to the pole, when under the influence of drink or patriotism or sentimentality.

Books In addition to podcasts, several books have significantly shaped my worldview and perspective as an investor. These are the ones I found most influential and deserving of attention in the real estate and entrepreneurship spaces. Real Estate, Investing, Sales, and Negotiation: • Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert T. Kiyosaki • Mastering the Market Cycle: Getting the Odds on Your Side, by Howard Marks • The Due Diligence Handbook For Commercial Real Estate: A Proven System To Save Time, Money, Headaches And Create Value When Buying Commercial Real Estate, by Brian Hennessey • Principles: Life and Work, by Ray Dalio • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, by Oren Klaff • Never Split the Difference: Negotiating as if Your Life Depended on It, by Chris Voss Non-Real Estate: • Double Double: How to Double Your Revenue and Profit in 3 Years or Less, by Cameron Herold • Clockwork: Design Your Business to Run Itself, by Mike Michalowicz • How an Economy Grows and Why It Crashes, by Peter Schiff • Economics in One Lesson: The Smartest and Surest Way to Understand Basic Economics, by Henry Hazlitt • What Has Government Done to Our Money, by Murray M. Rothbard • Own the Day, Own Your Life: Optimized Practices for Waking, Working, Learning, Eating, Training, Playing, Sleeping, and Sex, by Aubrey Marcus • The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism, by Olivia Fox Cabane • Deep Work: Rules for Focused Success in A Distracted World, by Cal Newport

It is common for one party to a transaction to have better information than another party. In the parlance of economists, such a case is known as an information asymmetry. We accept as a verity of capitalism that someone (usually an expert) knows more than someone else (usually a consumer). But information asymmetries everywhere have in fact been gravely wounded by the Internet. Information is the currency of the Internet. As a medium, the Internet is brilliantly efficient at shifting information from the hands of those who have it into the hands of those who do not. Often, as in the case of term life insurance prices, the information existed but in a woefully scattered way. (In such instances, the Internet acts like a gigantic horseshoe magnet waved over an endless sea of haystacks, plucking the needle out of each one.) The Internet has accomplished what even the most fervent consumer advocates usually cannot: it has vastly shrunk the gap between the experts and the public. The Internet has proven particularly fruitful for situations in which a face-to-face encounter with an expert might actually exacerbate the problem of asymmetrical information—situations in which an expert uses his informational advantage to make us feel stupid or rushed or cheap or ignoble. Consider a scenario in which your loved one has just died and now the funeral director (who knows that you know next to nothing about his business and are under emotional duress to boot) steers you to the $8,000 mahogany casket. Or consider the automobile dealership: a salesman does his best to obscure the car’s base price under a mountain of add-ons and incentives. Later, however, in the cool-headed calm of your home, you can use the Internet to find out exactly how much the dealer paid the manufacturer for that car. Or you might just log on to TributeDirect.com and buy that mahogany casket yourself for only $3,595, delivered overnight.

During this psychological transformation, the ordinary anchors of everyday life fell away for many working Americans. Family, community, tradition, and certainty were shaken apart by the economic force of the new—urban, postindustrial, and corporate—brand of capitalism. The sense of a person's self, which had previously been socially defined, moved into the interior of each individual's life and mind. Gradually, another concept of the self emerged as capitalism moved into this new stage, and sales or leisured consumption replaced the older emphasis on production and honest, hard work. This transition marked a shift toward a new type of person, one “predicated on the effectiveness of sales technique or the attractiveness of the individual salesperson. Personal magnetism replaced craftsmanship; technique replaced moral integrity.”85 The pervasive anxiety of this era led Americans to look for leadership anywhere they could find it. Three new areas promised relief. First, a new, popular psychology of personality offered to teach Americans how to transform themselves into people with “an intensely private sense of well being.” Self-pleasure and self-satisfaction now became the purpose of individual existence rather than a by-product of a well-lived life, and this ideology conveniently dovetailed with the new consumerism.86 Not surprisingly, then, a second transformative force emerged as the emerging field of advertising co-opted psychology and drafted psychologists like John B. Watson, A. A. Brill, and Sigmund Freud's brilliant nephew Edward Bernays into its well-paying service. On the advice and example of these men, copywriters began to suggest to consumers that they could transform their position in the social and business hierarchy by buying and displaying the correct products and behaviors. The new generation of ads was highly motivational.

Money is not everything, but money gives you power. Get money so that you can do or say whatever you want. You can make your own rules and change the rules, that you don’t like. Money is like a magnet. It will attract everything and everyone towards you.

If you only take away one thing from this book, let it be this: Focus on creating well-written content about topics that are interesting to your audience, and you will be rewarded with more traffic to your website, enhanced brand recognition, and a loyal customer base. If you’re ever in doubt, come back to this essential law, and you will be most of the way to creating quality content.

It starts by identifying your brand voice. Ask yourself these questions. What’s your primary message? What tone of voice do you use? What type of language do you use? How do you want to speak to your audience? How do you want clients to feel when they communicate with you?

let’s clarify what I mean when I talk about your brand’s “tone” and “voice.” Although they’re related, these concepts mean separate things. Your brand’s tone defines how you want to communicate. Your tone can fluctuate. You might be playful and funny on TikTok and more serious and informative in webinars. It’s a good idea to decide what tone you want to hit for each type of content you create. If you’re stuck, go back to the audience and the purpose of each piece of content. Your brand’s voice shouldn’t change from one platform to another. It represents your brand’s personality and includes everything that makes you unique. People should have the same experience whether they are reading your website, downloading a white paper, or reading an email from your sales team. You have a personal tone and voice, even if you have never thought about it. Your unique voice comes across no matter whom you talk to.

am Divinely guided in all my ways, and I adapt myself to all new ideas. Infinite Intelligence is constantly revealing to me better ways to serve my fellow man. I am guided and directed to create products that will bless and help humanity. I at- tract men and women who are spiritual, loyal, faithful, and talented, and who contribute to the peace, prosperity, and progress of our business. I am an irre- sistible magnet and attract fabulous wealth by giving the best possible quality of products and services. I am constantly in tune with the Infinite and the substance of wealth. Infinite Intelligence governs all my plans and purposes, and I predicate all my success on the truth that God leads, guides, and governs me in all my un- dertakings. I am at peace inwardly and outwardly at all times. I am a tremendous success. I am one with God, and God is always successful. I must succeed. I am succeeding now. I grasp the essentials of all details of my business. I radiate love and goodwill to all those around me and to all my employees. I fill my mind and heart with God’s love, power, and energy. All those connected with me are spiritu- al links in my growth, welfare, and prosperity. I give all honor and glory to God.” This business tycoon brought all these things that he had affirmed to pass, and he blessed countless others…Go, and do thou likewise (Luke 10:37), and become a multimillionaire blessing multitudes.

The Ten Major Causes of Failure in Leadership. We come now to the major faults of leaders who fail, because it is just as essential to know what not to do as it is to know what to do. 1.   Inability to organize details. Efficient leadership calls for ability to organize and to master details. No genuine leader is ever “too busy” to do anything which may be required of him in his capacity as leader. When a man, whether he is a leader or follower, admits that he is “too busy” to change his plans, or to give attention to any emergency, he admits his inefficiency. The successful leader must be the master of all details connected with his position. That means, of course, that he must acquire the habit of relegating details to capable lieutenants. 2.   Unwillingness to render humble service. Truly great leaders are willing, when occasion demands, to perform any sort of labor which they would ask another to perform. “The greatest among ye shall be the servant of all” is a truth which all able leaders observe and respect. 3.   Expectation of pay for what they “know” instead of what they do with that which they know. The world does not pay men for that which they “know.” It pays them for what they do, or induce others to do. 4.   Fear of competition from followers. The leader who fears that one of his followers may take his position is practically sure to realize that fear sooner or later. The able leader trains understudies to whom he may delegate, at will, any of the details of his position. Only in this way may a leader multiply himself and prepare himself to be at many places, and give attention to many things at one time. It is an eternal truth that men receive more pay for their ability to get others to perform, than they could possibly earn by their own efforts. An efficient leader may, through his knowledge of his job and the magnetism of his personality, greatly increase the efficiency of others, and induce them to render more service and better service than they could render without his aid.

Here are four examples of Lead Magnets I use: A checklist that can be used to properly perform something I explained in a video. A template for determining, say, a business’s profit margin. An advanced guide that goes further into the details of a subject of one of my videos. A unique book that provides substantial value but is offered for free. For me, it is 11 Side Hustle Ideas to Make $500/Day from Your Phone. The appropriate opt-in incentive depends on your content. Here are other types of examples: A DIY carpenter could offer plans to make a corner table. A marketing YouTuber could offer scripts of what to say on sales phone calls. A landscaping expert might offer recommendations for which kinds of grass to use around the United States. YouTuber Nick True at Mapped Out Money, who makes video tutorials that teach the best practices for using the personal budgeting software YNAB, found that he gets the highest sign-up rates when he offers a checklist that relates to the video. His followers really like having a resource that they can use to put his advice into practice. Jess Dante of Love and London runs a YouTube channel helping viewers plan their trips to London by suggesting lesser-known restaurants and stores to visit. Her superstar opt-in incentive is a free London 101 Guide with everything a first-time visitor needs to know. It’s been downloaded more than 45,000 times. Where you make your call to action will also have an impact on your success building your email list. You can make your call to action in a variety of places or ways inside your videos. One of the best ways is to give a short, relevant tease of the bonus or resource you’re offering within the YouTube video and tell people where they can learn more. CHALLENGE Create a Lead Magnet. It’s time to create your first Lead Magnet using the process we’ve just outlined above. You can use your piece of content from the previous chapter as a base or start something new. Don’t spend more than two hours on the first iteration. If you want to turn it into a big thing later on, great. But start SMALL. Go to MillionDollarWeekend.com to get Lead Magnet templates! (See what I did there?)

Do not understand only the words; also understand their contexts since they illuminate you precisely. If you vote wisely, you won’t have to fight for your rights and peace everywhere. The political mafia is the mother of all mafias and often causes wars and uses vetoes to disrupt global peace. My every minute of life is for the entire humanity and human rights; it is a core prayer of all my prayers. What is a mafia, how do you understand it, and when do you overcome it? It is neither easy nor difficult; just be brave for your rights and never ignore them. No one can stand in front of your rights if you truly believe that. I have described the context of the mafia in the form of quotations that may guide and enlighten your life journey honourably. When a nation faces the Mafia Judiciary, which employs and applies an unfair way that fractures justice, the criminal mafia groups become licensed, and freehand is a juristic disaster. Wherever the medical, trade, business, media, and political interests of the mafia prevail, there is certainly neither a cure nor freedom possible nor justice nor peace. A vote holds not only significant power; it also carries a key to a system, essence to the welfare, surety to the career of a future generation, and a magnet to the stability of the state. The wrong choice or emotional pledge and favor of the vote-casting can indeed victimize a voter himself as a consequence. Realize this power and use it wisely, disregarding all external influences and tricks. Such a political party remains the proprietorship of a particular family, a rich circle, a corrupt mafia, or an establishment that accomplishes neither transparent democratic legitimacy nor fair democracy. Undoubtedly, such a party enforces majority dictatorship when it comes to power. It is mendacious dishonesty and severe corruption in a precise democratic voting context. I have been critical of the undemocratic rule, but now I think it may be the option of neutral law, but not martial law, which is essential for the stability and unity of Pakistan’s state, constitution, economy, and institutions to eliminate the democratic mafia and terror. International intelligence agencies and their hired ones avoid the weapons now; however, they utilize deadly chemicals to kill their rivals, whether high-level or low-level, whereas doctors diagnose that as a natural death. Virtually becoming infected and a victim of deathly diseases through chemicals is neither known publicly nor common. As a fact, the intelligence mafia can achieve and gain every task for their interests.

It is more realistic to think about the spiritual needs of family and self as a starting point for social transformation than to begin thinking we can change Hollywood. The magnet of materialism is keeping people too busy to hear about spiritual change. In addition, the power of the Machine causes people not to hear what we have to say. The Machine is influencing a greater part of our lives than we think. To make Self each person’s own best spiritual project is to avoid the crush of the gigantic modern Machine. Ritual enables us to live a life that is much closer to what our souls aspire to. Industrial

Claire scraped her chair back, walked over to the cordless phone lying on the counter, and dialed from the business card still stuck to the refrigerator with a magnet. Four rings, and a cheerful voice answered on the other end and announced she’d reached Common Grounds. “Hi,’” Claire said. “Can I talk to Sam, please?’” “Sam? Hold on.’” The phone clattered, and Claire could hear the buzz of activity in the background—milk being steamed, people chatting, the usual excitement of a busy coffee shop. She waited, jittering one leg impatiently, until the voice came back on the line. “Sorry,’” it said. “He’s not here tonight. I think he went to the party.’” “The party?’” “You know, the zombie frat party? Epsilon Epsilon Kappa? The Dead Girls’ Dance?’” “Thanks,’” Claire said. She hung up and turned to face Michael and Eve, who were staring at her in outright surprise. She held up the phone. “The power of technology. Embrace it.

We spend the first couple of decades of our lives trying to figure out who the hell we are. Some people never find out. They keep searching and searching and searching. Or they’ll be different people with everyone. Never any consistent presentation of who they are. But if we can realize by our mid-twenties who we are, we have to ask ourselves this question: Do we like who we are? If the answer is yes, then we should spend the rest of our lives maintaining who we are. If you think about it, it’s that maintenance of self that is constantly attacked, challenged, or compromised on a day-to-day basis—not just in the business, but in life. It’s what gives you the hills and the valleys. But if you can maintain who you are, then you become a magnet of consistency to which all the inconsistent elements spinning around in your little hemisphere are drawn. Those elements—the clients, people in the office, your family—want to know who they are. Your consistency can bring the same to their lives, and if it does, they’re going to want to stick with you. It worked for me. After nineteen months I was promoted to agent. As for the people who didn’t work hard, they were still in the mailroom. I was right and they were wrong. What I try to give to trainees today is an understanding of the business and what it means to have power. There are two kinds of power. Your primary power is your character and your integrity. Your secondary power is your learned skills: your people skills, what you do to make a living, what you learned in college, what you’ve learned in dealing with other people. You must, in order to be totally successful, have control of both sets of power. If I ask the question “What does it mean to be thoughtfully political?” the answer, other than “Being kind,” is “To think.” Think about what you want. Then think about the people who are going to help get it for you. Then be political and figure out how to make those people happy about giving you what you want. That’s what it’s always been about for me. If you can do that, you can do anything. That is the whole secret to Sam Haskell. I don’t believe in the pursuit of power. When it is earned and deserved, it’s just there. It’s just got to happen as the result of other actions that you take. Whatever power I have is only because I’ve lived my life the right way, I’ve worked hard, I’ve had character and integrity in everything I do.

1. Give your toddler some large tubular pasta and a shoelace.  Show her how to thread the shoelace through the pasta. 2. Take an empty long wrapping paper tube and place one end on the edge of the sofa and the other end on the floor.  Give him a small ball such as a Ping Pong ball to roll down the tube.   3. Give her some individually wrapped toilet tissues, some boxes of facial tissue or some small tins of food such as tomato paste.  Then let her have fun stacking them.     4. Wrap a small toy and discuss what might be inside it.  Give it to him to unwrap. Then rewrap as he watches.  Have him unwrap it again.    5. Cut  such fruits as strawberries and bananas into chunks.  Show her how to slide the chunks onto a long plastic straw.  Then show her how you can take off one chunk at a time, dip it into some yogurt and eat it.   6. Place a paper towel over a water-filled glass.  Wrap a rubber band around the top of the glass to hold the towel in place.  Then place a penny on top of the paper towel in the centre of the glass.  Give your child a pencil to poke holes in the towel until the penny sinks to the bottom of the glass.   7. You will need a small sheet of coarse sandpaper and various lengths of chunky wool.  Show him how to place these lengths of wool on the sandpaper and how the strands stick to it.   8. Use a large photo or picture and laminate it or put it between the sheets of clear contact paper.  Cut it into several pieces to create a puzzle.   9. Give her two glasses, one empty and one filled with water.  Then show her how to use a large eyedropper in order to transfer some of the water into the empty glass.   10. Tie the ends/corners of several scarves together.  Stuff the scarf inside an empty baby wipes container and pull a small portion up through the lid and then close the lid.  Let your toddler enjoy pulling the scarf out of the container.   11. Give your child some magnets to put on a cookie sheet.  As your child puts the magnets on the cookie sheet and takes them off, talk about the magnets’ colours, sizes, etc.   12. Use two matching sets of stickers. Put a few in a line on a page and see if he can match the pattern.  Initially, you may need to lift an edge of the sticker off the page since that can be difficult to do.    13. You will need a piece of thin Styrofoam or craft foam and a few cookie cutters.  Cut out shapes in the Styrofoam with the cookie cutters and yet still keep the frame of the styrofoam intact.  See if your child can place the cookie cutters back into their appropriate holes.        14. Give her a collection of pompoms that vary in colour and size and see if she can sort them by colour or size into several small dishes. For younger toddlers, put a sample pompom colour in each dish.   15. Gather a selection of primary colour paint chips or cut squares of card stock or construction paper.  Make sure you have several of the same colour.  Choose primary colours.  See if he can match the colours.  Initially, he may be just content to play with the colored chips stacking them or making patterns with them.

Treat failure as feed-backs and you will find that success becomes a matter of time

Although I did not call my home office the “Virtuous Scheme Laboratory” back then, I’ve used the term often over the years after hearing a guy I sometimes think of as the “Buddha of Business” named Dean Jackson use a similar phrase. Certainly, what I was doing in that office was “scheming” with the stubborn tenacity of Wile E. Coyote to find a way out of hell without sacrificing my intelligence or believing in some vapid god that couldn’t possibly exist.

Complaints about the sale of Magnequench were made to the U.S. government because of the military applications for the magnets. Still, the Clinton administration, an ardent proponent of globalization, approved the sale. It did impose one condition: that the new owners keep magnet production and technology in the United States. Soon the new owners of Magnequench were busy buying up other magnet factories in the United States, including GA Powders, an Idaho firm that had used taxpayer money to develop the powerful new magnets. Once the new owners had a monopoly on production of these powerful magnets in the United States, they began shutting down facilities and moving manufacturing to China.

Often the Negro business man lacks common sense. The Negro in business, for example, too easily becomes a social “lion.” He sometimes plunges into the leadership in local matters. He becomes popular in restricted circles, and men of less magnetism grow jealous of his inroads. He learns how richer men of other races waste money. He builds a finer home than anybody else in the community, and in his social program he does not provide for much contact with the very people upon whom he must depend for patronage. He has the finest car, the most expensive dress, the best summer home, and so far outdistances his competitors in society that they often set to work in child-like fashion to bring him down to their level.

a litany of old, crusty white dudes who are eleventy years old and worth two billion dollars, delivering the same tired advice that sounds great on a magnet or looks pretty written in calligraphy on social media—“Invest in yourself,” “Build a reliable network,” “Don’t be afraid to make mistakes.” It’s perfectly serviceable yet absolutely surface-level information that’s devoid of specificity and insight into what it takes to run your own business or build an empire.

Knowing more people is not important in growing your business. However, more people knowing you is the key to wealth. Be a magnet, and all the refrigerators will come to you—along with all the free food that comes with them.

Your mission or purpose is like a magnet that keeps you moving is a well established direction

Some utopias become purer, harder, and harsher as they diminish, like an evaporating lake growing more saline every year in its shores of crystalline salt: think of the theorist-revolutionary Guy Debord, ostracizing and expelling people from the Situationist International movement until you could fit the future of artsy council communism around the back table of a Parisian bar. Some utopias dilute into the surrounding society that gives them context - the well-lit, spare, clean, glass-and-steel spaces of the Bauhaus are now the default settings for expensive apartments and bank lobbies, their mystic-visionary content reduced to homeopathic doses. Some die all at once with their founder or settle into a second act as businesses: silverware from the Oneida Perfectionists, hammocks from the Skinnerian behaviorist community Twin Oaks, or wind chimes from Arcosanti, which was once the be the germ of anthill arcologies honeycombing the planet. Of all these ways to end, a handful of utopian projects -perhaps the most successful - evaporate in practice but produce a persistent icon of the future for a group or a subculture, a shared arrangement of visions, a magnetic field by which other people unknowingly set their compasses. Extropy was one of these.

Every single piece of content has a purpose in growing your blog and business, selling your products and services for you, and building your online presence… Your offers (paid and free) become seductive magnets of YES!

Combining Ziglar principles with my corporate experience and research, I created a powerful formula for attracting, retaining and engaging people: The Magnetic Advantage.

newsletter. This “something” is a lead generator, a resource that magnetically attracts people to our businesses and invites them to take action.

THE 10 MAJOR CAUSES OF FAILURE IN LEADERSHIP We come now to the major faults of leaders who fail, because it is just as essential to know WHAT NOT TO DO as it is to know what to do. 1. INABILITY TO ORGANIZE DETAILS. Efficient leadership calls for ability to organize and to master details. No genuine leader is ever "too busy" to do anything which may be required of him in his capacity as leader. When a man, whether he is a leader or follower, admits that he is "too busy" to change his plans, or to give attention to any emergency, he admits his inefficiency. The successful leader must be the master of all details connected with his position. That means, of course, that he must acquire the habit of relegating details to capable lieutenants. 2. UNWILLINGNESS TO RENDER HUMBLE SERVICE. Truly great leaders are willing, when occasion demands, to perform any sort of labor which they would ask another to perform. "The greatest among ye shall be the servant of all" is a truth which all able leaders observe and respect. 3. EXPECTATION OF PAY FOR WHAT THEY "KNOW" INSTEAD OF WHAT THEY DO WITH THAT WHICH THEY KNOW. The world does not pay men for that which they "know." It pays them for what they DO, or induce others to do. 4. FEAR OF COMPETITION FROM FOLLOWERS. The leader who fears that one of his followers may take his position is practically sure to realize that fear sooner or later. The able leader trains understudies to whom he may delegate, at will, any of the details of his position. Only in this way may a leader multiply himself and prepare himself to be at many places, and give attention to many things at one time. It is an eternal truth that men receive more pay for their ABILITY TO GET OTHERS TO PERFORM, than they could possibly earn by their own efforts. An efficient leader may, through his knowledge of his job and the magnetism of his personality, greatly increase the efficiency of others, and induce them to render more service and better service than they could render without his aid. 5. LACK OF IMAGINATION. Without imagination, the leader is incapable of meeting emergencies, and of creating plans by which to guide his followers efficiently.

Let me get it,” he says, standing much too close for my comfort. It’s downright suffocating. “Not a chance, darlin’,” I drawl, giving him a dose of his own medicine. I hand the youngish sales lady my tags and bury my gaze inside my purse in search of my wallet. When I look up, I find a loopy smile on her face and it’s directed at him. The happy bastard smiles right back. “Are you two done? Can I pay for these, or would you like to go on a date before you ring me up?” They both turn to stare. She’s cherry red and pushing all the wrong buttons on the register while Dane’s busy scowling at me. I hand her my credit card without taking my eyes off of him. “Did I do something to you, Stella?” The thing is, I’m not mad at him. I’m mad at myself. I cannot believe that I allowed myself to fall under his spell. I don’t blame the sales girl either. She never stood a chance under the magnetic force that is Dane Wylder. I fell for it and I’ve been vaccinated against this particular virulent disease. I have Paul Donovan to thank for that. Turning back to the sales person, I take the receipt she hands me. “I’m sorry,” I murmur. “Hormones––they’re wreaking havoc.” “Oh, I get the same way when I get my period,” she replies in the sweetest drawl. “Thanks for your help,” I tell her in an apologetic tone. With that I walk away from the counter, and the two of them. A second later a big hand grabs a hold of my upper arm. I stop and turn, my expression not a happy one. “You didn’t answer me?” “No, Dane. You did nothing. Like I said, it’s the hormones.” He looks pensive, his sexy lips pursed as he’s mulling this over. “We should get you some ice cream.” I don’t know whether to laugh, or cry. He genuinely thinks ice cream is the solution to our problem? Then again he doesn’t have a problem. I’m the one with the urge. I’m the one with the craving. Unless ice cream comes in a flavor called Sweaty Sex With Dane, I don’t want it…and about as smart as jumping out of a plane with no parachute. The ride will be fast and thrilling and most certainly prove painful when I hit bottom. “What does ice cream have to do with it?” “Maybe it’ll make you nicer. You know, take the edge off.” My eyes automatically narrow. “Maybe we need to give each other space.” “No,” he huffs, arms crossed in front of his broad chest, his shirt straining against the swell of his pecs, expression locked in the determined position. “No?” “No. No space. I see what you’re doing here. This is some kinda female mental jujitsu. You say you want space, but you don’t really want it.” I’m seconds from punching him in the nut sac, which is almost directly in my line of sight. There is something to be said about being short. Or for him being grotesquely tall. “I…I’m going to…I can’t.” I flee to the cosmetics department in search of the Holy Grail, a flat iron, before I do or say something I’ll regret. And find one. Thank the Lord. This goes a small way to propping up my mood. I’m almost tempted to purchase two.

People are the best customer. A Swamiji does his business by promising to change your karma. A businessman does his business by promising to change your fate. A politician does his business by promising to change your life. Crazy people, crazy world

But once this purpose is found, the difficulties are half over. Let the Outsider accept without further hesitation: I am different from other men because I have been destined to something greater; let him see himself in the role of predestined poet, predestined prophet or world-betterer, and a half of the Outsider’s problems have been solved. What he is saying is, in effect, this: In most men, the instinct of brotherhood with other men is stronger—the herd instinct; in me, a sense of brotherhood with something other than man is strongest, and demands priority. When the Outsider comes to look at other men closely and sympathetically, the hard and fast distinctions break down; he cannot say: I am a poet and they are not, for he soon comes to recognize that no one is entirely a business-man, just as no poet is entirely a poet. He can only say: the sense of purpose that makes me a poet is stronger than theirs. His needle swings to magnetic pole without hesitation; theirs wavers around all the points of the compass and only points north when they come particularly close to the pole, when under the influence of drink or patriotism or sentimentality. I speak of these last three conditions without disparagement; all forms of stimulation of man’s sense of purpose are equally valid and, if applied for long enough, would have the effect of making a man into an Outsider. If the fool would persist in his folly he would become wise’, Blake wrote.