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The further we are from the results of our decisions, the easier it is to keep our current views rather than update them. When you put your hand on a hot stove, you quickly learn the natural consequence. You pay the price for your mistakes. Since you are a pain-avoiding creature, you update your view. Before you touch another stove, you check to see if it’s hot. But you don’t just learn a micro lesson that applies in one situation. Instead, you draw a general abstraction, one that tells you to check before touching anything that could potentially be hot.
Organizations over a certain size often remove us from the direct consequences of our decisions. When we make decisions that other people carry out, we are one or more levels removed and may not immediately be able to update our understanding. We come a little off the ground, if you will. The further we are from the feedback of the decisions, the easier it is to convince ourselves that we are right and avoid the challenge, the pain, of updating our views.
Admitting that we’re wrong is tough. It’s easier to fool ourselves that we’re right at a high level than at the micro level, because at the micro level we see and feel the immediate consequences. When we touch that hot stove, the feedback is powerful and instantaneous. At a high or macro level we are removed from the immediacy of the situation, and our ego steps in to create a narrative that suits what we want to believe, instead of what really happened.
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