“
Yet not for a single moment did I have any doubts about my own integrity and honour as a woman. I knew that my profession had been invented by men, and that men were in control of both our worlds, the one on earth, and the one in heaven. That men force women to sell their bodies at a price, and that the lowest paid body is that of a wife. All women are prostitutes of one kind or another.
”
”
Nawal El Saadawi (Woman at Point Zero)
“
The rich run a global system that allows them to accumulate capital and pay the lowest possible price for labour. The freedom that results applies only to them. The many simply have to work harder, in conditions that grow ever more insecure, to enrich the few. Democratic politics, which purports to enrich the many, is actually in the pocket of those bankers, media barons and other moguls who run and own everything.
”
”
Charles Moore
“
That men force women to sell their bodies at a price, and that the lowest paid body is that of a wife. All women are prostitutes of one kind or another. Because I was intelligent I preferred to be a free prostitute, rather than an enslaved wife.
”
”
Nawal El Saadawi (Woman at Point Zero)
“
The purpose of clothing, as best he could tell, was to keep one unembarrassed and at the right temperature. If an outfit served that purpose for a respectable period—twenty years, say—and at the lowest price available, then it was successful.
”
”
Tom Rachman (The Rise & Fall of Great Powers)
“
That girls should not marry for money we are all agreed. A lady who can sell herself for a title or an estate, for an income or a set of family diamonds, treats herself as a farmer treats his sheep and oxen — makes hardly more of herself, of her own inner self, in which are comprised a mind and soul, than the poor wretch of her own sex who earns her bread in the lowest stage of degradation. But a title, and an estate, and an income, are matters which will weigh in the balance with all Eve’s daughters — as they do with all Adam’s sons. Pride of place, and the power of living well in front of the world’s eye, are dear to us all; — are, doubtless, intended to be dear. Only in acknowledging so much, let us remember that there are prices at which these good things may be too costly.
”
”
Anthony Trollope (Complete Works of Anthony Trollope)
“
Some womens are like SHOPRITE- LOWEST PRICES ALWAYS
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”
Zay-B unda-G
“
Salespeople who think that it’s all about price aren’t required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.
”
”
Chris Murray (Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction)
“
Come all ye conservatives and liberals
who want to conserve the good things and be free,
come away from the merchants of big answers,
whose hands are metalled with power;
from the union of anywhere and everywhere
by the purchase of everything from everybody at the lowest price
and the sale of anything to anybody at the highest price;
from the union of work and debt, work and despair;
from the wage-slavery of the helplessly well-employed.
From the union of self-gratification and self-annihilation,
secede into care for one another
and for the good gifts of Heaven and Earth.
”
”
Wendell Berry (The Selected Poems of Wendell Berry)
“
I am adrift. At 21, penniless in a world of plausible excuses, I am alone with my goals. These are difficult years, and if anything loving lay ahead I was already paying a large enough price. At my lowest in these years of signing on, I do not fit in anywhere with the family philosophy, and these days set the tempo of the times- even for the days when the sun re-enters the room. Travestied or not, you must just get through it.
”
”
Morrissey (Autobiography)
“
Why the conservatives, who controlled all three branches of the federal government, were still so enraged--at respectful skeptics of the Iraq War, at gay couples who wanted to get married, at bland Al Gore and cautious Hillary Clinton, at endangered species and their advocates, at taxes and gas prices that were among the lowest of any industrialized nation, at a mainstream media whose corporate owners were themselves conservatives, at the Mexicans who cut their grass and washed their dishes--was somewhat mysterious to Walter.
”
”
Jonathan Franzen (Freedom)
“
The value decade is upon us. If you can’t sell a top-quality product at the world’s lowest price, you’re going to be out of the game . . . the best way to hold your customers is to constantly figure out how to give them more for less.—Jack Welch, Chairman, General Electric
”
”
Philip Kotler (Kotler On Marketing: How To Create, Win, and Dominate Markets)
“
Wisdom, in short, whose lessons have been represented as so hard to learn by those who never were at her school, only teaches us to extend a simple maxim universally known and followed even in the lowest life, a little farther than that life carries it. And this is, not to buy at too dear a price. Now, whoever takes this maxim abroad with him into the grand market of the world, and constantly applies it to honours, to riches, to pleasures, and to every other commodity which that market affords, is, I will venture to affirm, a wise man.
”
”
Henry Fielding (The History of Tom Jones, a Foundling)
“
I came to realize that a female employee is more afraid of losing her job than a prostitute is of losing her life. An employee is scared of losing her job and becoming a prostitute because she does not understand that the prostitute’s life is in fact better than hers. And so she pays the price of her illusory fears with her life, her health, her body, and her mind. She pays the highest price for things of the lowest value. I now knew that all of us were prostitutes who sold themselves at varying prices, and that an expensive prostitute was better than a cheap one. I also knew that if I lost my job, all I would lose with it was the miserable salary, the contempt I could read every day in the eyes of the higher level executives when they looked at the lesser female officials, the humiliating pressure of male bodies on mine when I rode in the bus, and the long morning queue in front of a perpetually overflowing toilet.
”
”
Nawal El Saadawi (Woman at Point Zero)
“
To the Disillusioned in Philosophy.—If you hitherto believed in the highest value of life and now find yourselves disillusioned, must you immediately get rid of life at the lowest possible price?
”
”
Friedrich Nietzsche (Human, All Too Human: A Book for Free Spirits)
“
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”
”
shain cruz
“
It was supposed that the pearl buyers were individuals acting alone, bidding against one another for the pearls the fishermen brought in. And once it had been so. But this was a wasteful method, for often, in the excitement of bidding for a fine pearl, too great a price had been paid to the fisherman. This was extravagant and not to be countenanced. Now there was only one pearl buyer with many hands, and the men who sat in their offices and waited for Kino knew what price they would offer, how high they would bid, and what method each one would use. And although these men would not profit beyond their salaries, there was excitement among the pearl buyers, for there was excitement in the hunt, and if it be a man's function to break down a price, then he must take joy and satisfaction in breaking it as far down as possible. For every man in the world functions to the best of his ability, and no one does less than his best, no matter what he may think about it. Quite apart from any reward they might get, from any word of praise, from any promotion, a pearl buyer was a pearl buyer, and the best and happiest pearl buyer was he who bought for the lowest prices.
”
”
John Steinbeck (The Pearl)
“
The three of us exchanged glances but said nothing. After all, what was there to say? The truth was that hookers did take credit cards—or at least ours did! In fact, hookers were so much a part of the Stratton subculture that we classified them like publicly traded stocks: Blue Chips were considered the top-of-the-line hooker, zee crème de la crème. They were usually struggling young models or exceptionally beautiful college girls in desperate need of tuition or designer clothing, and for a few thousand dollars they would do almost anything imaginable, either to you or to each other. Next came the NASDAQs, who were one step down from the Blue Chips. They were priced between three and five hundred dollars and made you wear a condom unless you gave them a hefty tip, which I always did. Then came the Pink Sheet hookers, who were the lowest form of all, usually a streetwalker or the sort of low-class hooker who showed up in response to a desperate late-night phone call to a number in Screw magazine or the yellow pages. They usually cost a hundred dollars or less, and if you didn’t wear a condom, you’d get a penicillin shot the next day and then pray that your dick didn’t fall off. Anyway, the Blue Chips took credit cards, so what was wrong with writing them off on your taxes? After all, the IRS knew about this sort of stuff, didn’t they? In fact, back in the good old days, when getting blasted over lunch was considered normal corporate behavior, the IRS referred to these types of expenses as three-martini lunches! They even had an accounting term for it: It was called T and E, which stood for Travel and Entertainment. All I’d done was taken the small liberty of moving things to their logical conclusion, changing T and E to T and A: Tits and Ass!
”
”
Jordan Belfort (The Wolf of Wall Street)
“
During our endless search for the newest trends for the lowest prices, we become complicit in the forced-labor industry. Chinese manufacturers often believe they have no choice but to secretly outsource to gulags, because they cannot meet the global consumer demand for budget prices and the latest trends. Studies have shown it is precisely brands’ demands for lower prices, faster production, and fulfillment of unanticipated orders that compel factories to illegally subcontract work to places like labor camps.
”
”
Amelia Pang (Made in China: A Prisoner, an SOS Letter, and the Hidden Cost of America's Cheap Goods)
“
A monopoly granted either to an individual or to a trading company, has the same effect as a secret in trade or manufactures. The monopolists, by keeping the market constantly understocked by never fully supplying the effectual demand, sell their commodities much above the natural price, and raise their emoluments, whether they consist in wages or profit, greatly above their natural rate. The price of monopoly is upon every occasion the highest which can be got. The natural price, or the price of free competition, on the contrary, is the lowest which can be taken, not upon every occasion indeed, but for any considerable time together. The
”
”
Adam Smith (THE WEALTH OF NATIONS (Illustrated))
“
where creativity doesn't drive a company's strategic vision, most often the lowest price will be the winning formula. Success, abundance, a rising standard of living-for individuals, companies, communities, nations-will depend on a capacity to create, invent, and innovate.
”
”
Peter Georgescu (The Source of Success: Five Enduring Principles at the Heart of Real Leadership (Jossey-Bass Leadership Series Book 295))
“
They maintain he wrote The Art of War. Personally, I believe it was a woman. On the surface, The Art of War is a manual about tactics on the battlefield, but at its deepest level it describes how to win conflicts. Or to be more precise, the art of getting what you want at the lowest possible price. The winner of a war is not necessarily the victor. Many have won the crown, but lost so much of their army that they can only rule on their ostensibly defeated enemies’ terms. With regard to power, women don’t have the vanity men have. They don’t need to make power visible, they only want the power to give them the other things they want. Security. Food. Enjoyment. Revenge. Peace. They are rational, power-seeking planners, who think beyond the battle, beyond the victory celebrations. And because they have an inborn capacity to see weakness in their victims, they know instinctively when and how to strike. And when to stop. You can’t learn that, Spiuni.
”
”
Jo Nesbø (Nemesis (Harry Hole, #4))
“
One can never call me a quitter
I take something right and see it
through till it’s wrong
Auctioning myself off to the lowest bidder
Going once, going twice
Gone
Sold to the man for the price of disdain
Some are sold for a song
I don’t rate a refrain
I guess it was all going just a little too well
If I wasn’t careful I’d be happy pretty soon
Heaven’s no place for one who thrives on hell,
One who prefers the bit to the silver spoon.
Then just when I’d almost resigned myself to winning
When it seemed my bright future would never dim
When my luck looked as though it was only beginning
I met him.
Sullen and scornful; a real Marlboro man
The type who pours out the beer and eats the can
A tall guy with a cultivated leer
One you can count on to diaprove or disappear
I knew right away that he was a find
Given this, he was the kindest man I’d ever met
Back came my sense of worthlessness
And my long lost pangs of regret
I was my old self again, lost and confused
Reunited with that old feeling
Of being misunderstood and misused.
Sold to the man for the price of disdain
All of this would be interesting
If it weren’t so mundane
”
”
Carrie Fisher (The Princess Diarist)
“
To maximise output, every organisation will strive to obtain its necessary raw materials, labour and machinery at the lowest possible cost and combine them to turn out a product that it will then attempt to sell at the highest possible price... And yet, troublingly, there is one difference between 'labour' and other commodities, a difference that conventional economics does not have a means of representing or giving weight to but that is nevertheless unavoidably present in the world: that labour feels pain.
”
”
Alain de Botton
“
One thing my father taught me,” he told her quietly, “is that everyone has their price. From the highest to the lowest, we will all bargain. It’s just a matter of finding what yours is.
”
”
Jayne Castel (Dawn of Wolves (Kingdom of Mercia #3))
“
Speculation does not determine prices; it has to accept the prices that are determined in the market. I ts efforts are directed to correctly estimating future price-situations, and to acting accordingly. The influence of speculation cannot alter the average level of prices over a given period; what it can do is to diminish the gap between the highest and the lowest prices.
”
”
Ludwig von Mises (The Theory of Money and Credit)
“
The “German problem” after 1970 became how to keep up with the Germans in terms of efficiency and productivity. One way, as above, was to serially devalue, but that was beginning to hurt. The other way was to tie your currency to the deutsche mark and thereby make your price and inflation rate the same as the Germans, which it turned out would also hurt, but in a different way.
The problem with keeping up with the Germans is that German industrial exports have the lowest price elasticities in the world. In plain English, Germany makes really great stuff that everyone wants and will pay more for in comparison to all the alternatives. So when you tie your currency to the deutsche mark, you are making a one-way bet that your industry can be as competitive as the Germans in terms of quality and price. That would be difficult enough if the deutsche mark hadn’t been undervalued for most of the postwar period and both German labor costs and inflation rates were lower than average, but unfortunately for everyone else, they were. That gave the German economy the advantage in producing less-than-great stuff too, thereby undercutting competitors in products lower down, as well as higher up the value-added chain. Add to this contemporary German wages, which have seen real declines over the 2000s, and you have an economy that is extremely hard to keep up with. On the other side of this one-way bet were the financial markets. They looked at less dynamic economies, such as the United Kingdom and Italy, that were tying themselves to the deutsche mark and saw a way to make money.
The only way to maintain a currency peg is to either defend it with foreign exchange reserves or deflate your wages and prices to accommodate it. To defend a peg you need lots of foreign currency so that when your currency loses value (as it will if you are trying to keep up with the Germans), you can sell your foreign currency reserves and buy back your own currency to maintain the desired rate. But if the markets can figure out how much foreign currency you have in reserve, they can bet against you, force a devaluation of your currency, and pocket the difference between the peg and the new market value in a short sale.
George Soros (and a lot of other hedge funds) famously did this to the European Exchange Rate Mechanism in 1992, blowing the United Kingdom and Italy out of the system. Soros could do this because he knew that there was no way the United Kingdom or Italy could be as competitive as Germany without serious price deflation to increase cost competitiveness, and that there would be only so much deflation and unemployment these countries could take before they either ran out of foreign exchange reserves or lost the next election. Indeed, the European Exchange Rate Mechanism was sometimes referred to as the European “Eternal Recession Mechanism,” such was its deflationary impact. In short, attempts to maintain an anti-inflationary currency peg fail because they are not credible on the following point: you cannot run a gold standard (where the only way to adjust is through internal deflation) in a democracy.
”
”
Mark Blyth (Austerity: The History of a Dangerous Idea)
“
The common complaint, that luxury extends itself even to the lowest ranks of the people, and that the labouring poor will not now be contented with the same food, clothing, and lodging, which satisfied them in former times, may convince us that it is not the money price of labour only, but its real recompense, which has augmented. Is this improvement in the circumstances of the lower ranks of the people to be regarded as an advantage, or as an inconveniency, to the society?
”
”
Adam Smith (The Wealth of Nations)
“
the best prices are not the highest prices, but the prices that encourage the largest volume of production and the largest volume of sales. The best wage rates for labor are not the highest wage rates, but the wage rates that permit full production, full employment and the largest sustained payrolls. The best profits, from the standpoint not only of industry but of labor, are not the lowest profits, but the profits that encourage most people to become employers or to provide more employment than before.
”
”
Henry Hazlitt (Economics in One Lesson: The Shortest and Surest Way to Understand Basic Economics)
“
The Third Reich made it its mission to use the authority of the state to coordinate efforts within industry to devise standardized and simplified versions of key consumer commodities. These would then be produced at the lowest possible price, enabling the German population to achieve an immediate breakthrough to a higher standard of living. The epithet which was generally attached to these products was Volk: the Volksempfaenger (radio), Volkswohnung (apartments), Volkswagen, Volkskuehlschrank (refrigerator), Volkstraktor (tractor).34 This list contains only those products that enjoyed the official backing of one or more agencies in the Third Reich. Private producers, however, had long appreciated that the term ‘Volk’ had good marketing potential, and they, too, joined the bandwagon. Amongst the various products they touted were Volks-gramophone (people’s gramophone), Volksmotorraeder (people’s motorbikes) and Volksnaehmaschinen (people’s sewing machines). In fact, by 1933 the use of the term ‘Volk’ had become so inflationary that the newly established German advertising council was forced to ban the unlicensed use of the term.
”
”
Adam Tooze (The Wages of Destruction: The Making and Breaking of the Nazi Economy)
“
For her, being an American was loathing America, but loving America was something he could not let go of any more than he could let go of loving his father and his mother, any more than he could have let go of his decency. How could she "hate" this country when she had no conception of this country? How could a child of his be so blind as to revile the "rotten system" that had given her own family every opportunity to succeed? To revile her "capitalist" parents as though their wealth were the product of anything other than the unstinting industry of three generations. The men of three generations, including even himself, slogging through the slime and stink of a tannery. The family that started out in a tannery, at one with, side by side with, the lowest of the low - now to her "capitalist dogs." There wasn't much difference and she knew it, between hating America and hating them. He loved the America she hated and blamed for everything that was imperfect in life and wanted violently to overturn, he loved the "bourgeois values" she hated and ridiculed and wanted to subvert, he loved the mother she hated and had all but murdered by doing what she did. Ignorant fucking bitch! The price they had paid! Why shouldn't he tear up this Rita Cohen letter? They were back! The sadistic mischief-makers with their bottomless talent for antagonism who had extorted from him the Audrey Hepburn scrapbook, the stuttering diary, and the ballet shoes, these delinquent young brutes calling themselves "revolutionaries" who had so viciously played with his hopes five years back had decided the time had again rolled around to laugh at Swede Levov.
”
”
Philip Roth (American Pastoral)
“
The age-old trick of transfer pricing
Taking advantage of the fact that they operate in countries with different tax rates, TNCs [transnational corporations] have their subsidiaries over-charge or under-charge each other – sometimes grossly – so that profits are highest in those subsidiaries operating in countries with the lowest corporate tax rates. In this way, their global post-tax profit is maximized.
A 2005 report by Christian Aid, the development charity, documents cases of under-priced exports like TV antennas from China at $0.40 apiece, rocket launchers from Bolivia at $40 and US bulldozers at $528 and over-priced imports such as German hacksaw blades at $5,485 each, Japanese tweezers at $4,896 and French wrenches at $1,089. The Starbucks and Google cases were different from those examples only in that they mainly involved ‘intangible assets’, such as brand licensing fees, patent royalties, interest charges on loans and in-house consultancy (e.g., coffee quality testing, store design), but the principle involved was the same.
When TNCs evade taxes through transfer pricing, they use but do not pay for the collective productive inputs financed by tax revenue, such as infrastructure, education and R&D. This means that the host economy is effectively subsidizing TNCs.
”
”
Ha-Joon Chang (Economics: The User's Guide)
“
An attempt is sometimes made to demonstrate the desirability of measures directed against speculation by reference to the fact that there are times when there is nobody in opposition to the bears in the foreign-exchange market so that they alone are able to determine the rate of exchange. That, of course, is not correct. Yet it must be noticed that speculation has a peculiar effect in the case of a currency whose progressive depreciation is to be expected while it is impossible to foresee when the depreciation will stop, if at all. While, in general, speculation reduces the gap between the highest and lowest prices without altering the average price-level, here, where the movement will presumably continue in the same direction, this naturally can not be the case. The effect of speculation here is to permit the fluctuation, which would otherwise proceed more uniformly, to proceed by fits and starts with the interposition of pauses.
”
”
Ludwig von Mises (The Theory of Money and Credit)
“
Implicit in this was humanity. With it, the base of survival emerged - A magnificent ethic: The highest command is in terms of the species. The next is survival of group. The lowest of three is survival of self. All good and all evil, all morals, all progress, depend on this order of basic commands. To survive for the self at the price of the group is to jeopardize species. For a group to survive at the price of the species is manifest suicide. Here is the essence of good and of greed and a wellspring of justice for all of mankind.
”
”
Theodore Sturgeon (The Dreaming Jewels)
“
Implicit in this was humanity. With it, the base of survival emerged - A magnificent ethic: The highest command is in terms of the species. The next is survival of group. The lowest of three is survival of self. All good and all evil, all morals, all progress, depend on this order of basic commands. To survive for the self at the price of the group is to jeopardize species. For a group to survive at the price of the specifies is manifest suicide. Here is the essence of good and of greed and a wellspring of justice for all of mankind.
”
”
Theodore Sturgeon (The Dreaming Jewels)
“
The explosion of energy prices—thanks to a bubble that Western banks and perhaps some foreign SWFs had a big hand in creating—led to Americans everywhere feeling increased financial strain. Tax revenue went down in virtually every state in the country. In fact, the correlation between the rising prices from the commodities bubble and declining tax revenues is remarkable. According to the Rockefeller Institute, which tracks state revenue collection, the rate of growth for state taxes hit its lowest point in five years in the first quarter of 2008, which is when oil began its surge from around $75 to $149 a barrel.
”
”
Matt Taibbi (Griftopia: Bubble Machines, Vampire Squids, and the Long Con That Is Breaking America)
“
This was his glory and his guilt-- that he let them teach him to feel guilty of his glory, to accept the part of a sacrificial animal and, in punishment for the sin of intelligence, to perish on the altars of the brutes. The tragic joke of human history is that on any of the altars men erected, it was always man whom they immolated and the animal whom they enshrined. It was always the animal's attributes, not man's, that humanity worshipped: the idol of instinct and the idol of force--the mystics and the kings-- the mystics, who longed for an irresponsible consciousness and ruled by means of the claim that their dark emotions were superior to reason, that knowledge cam in blind, causeless fits, blindly to be followed, not doubted-- the kings, who ruled by means of claws and muscles, with conquest as their method and looting as their aim, with a club or a gun as sole sanction of their power. The defenders of man's soul were concerned with his feelings, and the defenders of man's body were concerned with his stomach-- but both were united against his mind. Yet no one, not the lowest of humans, is ever able fully to renounce his brain. No one has ever believed in the irrational; what they do believe in is the unjust. Whenever a man denounces the mind, it is because his goal is of a nature the mind would not permit him to confess. When he preaches contradictions, he does so in the knowledge that someone will accept the burden of the impossible, someone will make it work for him at the price of his own suffering or life; destruction is the price of any contradiction. It is the victims who made injustice possible. It is the men of reason who made it possible for the rule of the brute to work. The despoiling of reason has been the motive of every anti-reason creed on earth. The despoiling ability has been the purpose of every creed that preached self-sacrifice.
”
”
Ayn Rand (Atlas Shrugged)
“
The market is the first force that has led to the shriveling of citizenship. The classic case is the Wal-Mart effect. A town has a Main Street of small businesses and mom-and-pop shops. The shopkeepers and their customers have relationships that are not just about economic transactions but are set in a context of family, neighborhood, people, and place. Then Wal-Mart comes to town. It offers lower prices. It offers convenience. Because of its scale and might in the marketplace, it can compensate its workers stingily and drive out competition. The presence of Wal-Mart leads the townspeople to think of themselves primarily as consumers, and to shed other aspects of their identities, like being neighbors or parishioners or friends. As consumers first, they gravitate to the place with the lowest prices. Wal-Mart thrives. The small businesses struggle and lay off workers. They cut back on their sponsorship of tee ball, their support of the food bank. As the mom-and-pops give way to the big box, and commutes become necessary, lives become more frenetic and stressful. People see each other less often. The sense of mutual obligation that townsfolk once shared starts to evaporate. Microhabits of caring and sociability fall away. In this tableau of libertarian citizenship, market forces triumph and everyone gets better deals—yet everyone is now in many senses poorer.
”
”
Eric Liu (The Gardens of Democracy: A New American Story of Citizenship, the Economy, and the Role of Government)
“
Is there a difference in the amount donated—based on the "suggested donation" you list? Desmet (1999 ["Asking for Less to Obtain More." Journal of Marketing Research, 29(4), 430–440.]) found it depends on which suggestions you manipulate. Suppose you have the following "suggested donations":
•$15
•$30
•$50
•$75
•$100
Desmet's research suggests that changing the $30, $50, or $75 will have little effect, but raising the top or the bottom number will have significant results.
In his research, raising the top number led to overall larger donations. Strangely, raising the bottom number led to significantly lower response rates. Why would raising the $15 cause fewer people to donate? The dropoff came from previous donors who had contributed a small amount. Desmet cites an "aversion to the extremes," whereby donors do not want to contribute the smallest or the largest amount on the list.
So adding a $125 choice would increase the number of people who donate $100. But if the lowest number shown becomes $30, then people who donated $30 before would now be donating the lowest amount listed—which they don't want to do. Instead, some of them may choose not to donate.
”
”
Marlene Jensen (Setting Profitable Prices: A Step-By-Step Guide to Pricing Strategy Without Hiring a Consultant)
“
Well, forgive the fuck out of me for being shocked senseless when I realized he wasn’t dead. Why didn’t you tell me he was the beast, Ryodan? Why did we have to kill him? I know it’s not because he can’t control himself when he’s the beast. He controlled himself last night when he rescued me from the Book. He can change at will, can’t he? What happened in the Silvers? Does the place have some kind of effect on you, make you uncontrollable?”
I almost slapped myself in the forehead. Barrons had told me that the reason he tattooed himself with black and red protection runes was because using dark magic called a price due, unless you took measures to protect yourself against the backlash. Did using IYD require the blackest kind of magic to make it work? Would it grant his demand to magically transport him to me no matter where I was but devolve him into the darkest, most savage version of himself as the price?
“It was because of how he got there, wasn’t it?” I said. “The spell you two worked sent him to me like was it was supposed to, but the cost was that it turned him into the lowest common denominator of himself. An insane killing machine. Which he figured was all right, because if I was dying, I’d probably need a killing machine around. A champion to show up and decimate all my enemies. That was it, wasn’t it?”
Ryodan had gone completely still. Not a muscle twitched. I wasn’t sure he was breathing.
“He knew what would happen if I pressed IYD, and he made plans with you to handle it.” That was Barrons, always thinking, always managing risks where I was concerned. “He tattooed me so he would sense his mark on me and not kill me. And you were supposed to track him—that’s why you both wear those cuffs, so you can find each other—and kill him so he’d come back as the man form of himself, and I’d never be any wiser. I’d get rescues and have no clue it was Barrons who’d done it or that he sometimes turns into a beast. But you screwed up. And that’s what he was mad at you about this morning on the phone. It was your failure to kill him that let the cat out of the bag.”
A tiny muscle twitched in his jaw. He was pissed. I was definitely right.
“He can always circumvent the price of black magic,” I marveled. “When you kill him, he comes back exactly the same as before, doesn’t he? He could tattoo his whole body with protection runes and, when he ran out of skin, kill himself so he could come back with a clean slate, to start all over.” That was why his tattoos weren’t always the same. “Talk about your ultimate get-out-of-jail-free card! And if you hadn’t botched the plan, I would never have known. It’s your fault I know, Ryodan. I think that means it’s not me you should kill, it’s yourself. Oh, gee, wait,” I said sarcastically, “that wouldn’t work, would it?
”
”
Karen Marie Moning (Shadowfever (Fever, #5))
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You can disrupt a behavior you don’t want by removing the prompt. This isn’t always easy, but removing the prompt is your best first move to stop a behavior from happening. A few years ago I went to the South by Southwest conference in Austin, Texas. I walked into my hotel room and threw my bag on the bed. When I scanned the room, I saw something on the bureau. “Oh nooooo,” I said out loud to absolutely no one. There was an overflowing basket of goodies. Pringles. Blue chips. A giant lollipop. A granola bar. Peanuts. I try to eat healthy foods, but salty snacks are delicious. I knew the goody bin would be a problem for me at the end of every long day. It would serve as a prompt: Eat me! I knew that if the basket sat there I would eventually cave. The blue chips would be the first to go. Then I would eat those peanuts. So I asked myself what I had to do to stop this behavior from happening. Could I demotivate myself? No way, I love salty snacks. Can I make it harder to do? Maybe. I could ask the front desk to raise the price on the snacks or remove them from the room. But that might be slightly awkward. So what I did was remove the prompt. I put the beautiful basket of temptations on the lowest shelf in the TV cabinet and shut the door. I knew the basket was still in the room, but the treats were no longer screaming EAT ME at full volume. By the next morning, I had forgotten about those salty snacks. I’m happy to report that I survived three days in Austin without opening the cabinet again. Notice that my one-time action disrupted the behavior by removing the prompt. If that hadn’t worked, there were other dials I could have adjusted—but prompts are the low-hanging fruit of Behavior Design. Teaching the Behavior Model Now that you’ve seen how my Behavior Model applies to various types of behavior, I’ll show you more ways to use this model in the pages that follow.
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B.J. Fogg (Tiny Habits: The Small Changes That Change Everything)