Louella Parsons Quotes

The reviews of Kentucky boosted Brennan to an even higher level in the Hollywood echelon. The Hollywood Reporter (December 15) summed up the sentiment of the time: “Walter Brennan, who has already carved a large niche for himself in the movie hall of fame, has himself a really grand and glorious triumph as a Kentucky gentleman and horse breeder. A real persona and thoroughly lovable one, he wraps up the picture neatly with his capable acting and beautiful characterization and is a tribute to the South. And Hollywood gossip columnist Louella Parsons did not mind campaigning for Brennan, calling his performance a “standout” that “might well earn him an Academy Award.

March 3: Associated Press columnist Bob Thomas reports Joan Crawford’s comments on Monroe’s appearance at a Photoplay awards dinner: “It was like a burlesque show. Someone should make her see the light; she should be told that the public likes provocative personalities but it also likes to know that underneath it all the actresses are ladies.” Marilyn replies via Louella Parsons’s column in the Herald Examiner: “What hurts me more is what Miss Crawford said, is that I have always admired her to be such a wonderful mother—to have adopted 4 children and have given them a family. I’m well-placed to know what it means not to have a house when you’re a child.

May 20: Marilyn visits the Louella Parsons radio show.

Hedda Hopper had had several careers before moving into radio and becoming one of the two major outlets for Hollywood gossip. She was born Elda Furry, June 2, 1890. She was a chorus girl, a silent-screen actress, and a real estate saleswoman. She had married comedian De Wolf Hopper and changed her name to Hedda, though she was occasionally confused with Edna Wallace Hopper, who gave beauty tips on the networks ca. 1930–32. In 1936 she decided to break into radio. Louella Parsons was then the country’s top purveyor of gossip, and Hopper—with her 25-year background in Hollywood—

Hollywood Hotel was the first major network show to broadcast from the West Coast. The film capital was rich in nationally known talent untapped by radio. It had remained untapped because of a telephone company policy that cost the networks up to $1,000 to reverse radio circuits: everything then was geared to broadcast from east to west, and it was sometimes said that a producer could bring a film star east for a five-day train trip for less money than it cost him to air a radio show from California. In 1934 the radio centers were Chicago and New York. This all changed with Hollywood Hotel. Hostess Louella Parsons immediately offset the technical tariff by persuading the elite of the film world to appear on the show without pay. Parsons was then the most feared and powerful newspaper columnist in Hollywood: her column, which appeared across the nation in Hearst newspapers, was widely seen as a maker or breaker of films and careers. She lined up stars who otherwise might be paid $1,000 for a single radio appearance, and scheduled as many as half a dozen each

PARSONS, LOUELLA. “The Real Life Story of Clara Bow” The San Antonio Light, May 15 – June 4, 1931.