Logos Rhetoric Quotes

De Quincey compared the two arts of rhetoric, logos and pathos, to rudder and sail. The first guides discourse and the second powers it (Thonssen and Baird, 1948, p. 358). Even

In book two of his Rhetoric,2 Aristotle identified and explained three means of persuasion that a speaker may use: logos, pathos, and ethos. Logos is the logical argumentation and patterns of reasoning used to effect persuasion. Pathos includes the emotional involvement of both the speaker and the audience as they achieve persuasion. Ethos refers to the character of the speaker

There’s plenty of love in the world, but there’s even more hate. In fact, every time love increases, hate increases even more. Love is always directed towards a minority (or even just one person), and therefore indifference or active hate is directed towards the majority. Since love is conferred on the minority and hate on the majority, the growth of hate always outstrips that of love. Our world is now fantastically full of hate, and the more it preaches the rhetoric of “love”, the more the hate grows. The Devil himself couldn’t have constructed any better device than love for spreading hate!

There is basically zero anti-consumerist rhetoric out there right now. The whole No Logo/Adbusters agenda — against advertising, branding, the co-optation of cool – has simply evaporated. These ideas were taken very seriously by the left for a long time, and now they’ve disappeared. Why that is the case is a complicated question, but what is clear is that for the left, counterculture politics has been substantially replaced by a form of virtue-signalling/woke/identity politics, largely catalyzed by and propagated through social media.

The concept of Kairos is, perhaps, much more fundamental than even ethos, pathos, and logos. It simply means biding your time. It means waiting to attempt persuading people until a time comes when persuasion is most likely to work. In business, for example,