Logo Quotes

It's not true that I had nothing on. I had the radio on.

Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.

First, Lord: No tattoos. May neither Chinese symbol for truth nor Winnie-the-Pooh holding the FSU logo stain her tender haunches. May she be Beautiful but not Damaged, for it’s the Damage that draws the creepy soccer coach’s eye, not the Beauty. When the Crystal Meth is offered, May she remember the parents who cut her grapes in half And stick with Beer. Guide her, protect her When crossing the street, stepping onto boats, swimming in the ocean, swimming in pools, walking near pools, standing on the subway platform, crossing 86th Street, stepping off of boats, using mall restrooms, getting on and off escalators, driving on country roads while arguing, leaning on large windows, walking in parking lots, riding Ferris wheels, roller-coasters, log flumes, or anything called “Hell Drop,” “Tower of Torture,” or “The Death Spiral Rock ‘N Zero G Roll featuring Aerosmith,” and standing on any kind of balcony ever, anywhere, at any age. Lead her away from Acting but not all the way to Finance. Something where she can make her own hours but still feel intellectually fulfilled and get outside sometimes And not have to wear high heels. What would that be, Lord? Architecture? Midwifery? Golf course design? I’m asking You, because if I knew, I’d be doing it, Youdammit. May she play the Drums to the fiery rhythm of her Own Heart with the sinewy strength of her Own Arms, so she need Not Lie With Drummers. Grant her a Rough Patch from twelve to seventeen. Let her draw horses and be interested in Barbies for much too long, For childhood is short – a Tiger Flower blooming Magenta for one day – And adulthood is long and dry-humping in cars will wait. O Lord, break the Internet forever, That she may be spared the misspelled invective of her peers And the online marketing campaign for Rape Hostel V: Girls Just Wanna Get Stabbed. And when she one day turns on me and calls me a Bitch in front of Hollister, Give me the strength, Lord, to yank her directly into a cab in front of her friends, For I will not have that Shit. I will not have it. And should she choose to be a Mother one day, be my eyes, Lord, that I may see her, lying on a blanket on the floor at 4:50 A.M., all-at-once exhausted, bored, and in love with the little creature whose poop is leaking up its back. “My mother did this for me once,” she will realize as she cleans feces off her baby’s neck. “My mother did this for me.” And the delayed gratitude will wash over her as it does each generation and she will make a Mental Note to call me. And she will forget. But I’ll know, because I peeped it with Your God eyes.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

The human race sleepwalked to oblivion, thinking only of the corporate logos on it's shroud.

To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients.

All things are in flux; the flux is subject to a unifying measure or rational principle. This principle (logos, the hidden harmony behind all change) bound opposites together in a unified tension, which is like that of a lyre, where a stable harmonious sound emerges from the tension of the opposing forces that arise from the bow bound together by the string.

The Nike swoosh logo would make an interesting mustache—on a man who runs his mouth all the time.

Ultimate meaning necessarily exceeds and surpasses the finite intellectual capacities of man... What is demanded of man is not, as some existential philosophers teach, to endure the meaninglessness of life, but rather to bear his incapacity to grasp its unconditional meaningfulness in rational terms. Logos is deeper than logic.

Simon's band never actually produced any music. Mostly they sat around in Simon's living room, fighting about potential names and band logos. She sometimes wondered if any of them could actually play an instrument. 'What's on the table?' 'We're choosing between Sea Vegetable Conspiracy and Rock Solid Panda.' Clary shook her head. 'Those are both terrible.' 'Eric suggested Lawn Chair Crisis.' 'Maybe Eric should stick to gaming.' 'But then we'd have to find a new drummer.' 'Oh, is that what Eric does?...

Right,' I scoffed, 'Alpha Yam Ergo.' Adrian nodded solemnly. 'A very old and prestigious society.' 'I've never heard of them,' said the girl who'd claimed the first shirt. 'They don't let many people in,' he said. In white paint, he wrote his fake fraternity's initials: AYE. 'Isn't that what pirates say?' asked one of the girls. 'Well, the Alpha Yams have nautical origins,' he explained. To my horror he began painting a pirate skeleton riding a motorcycle. 'Oh, no,' I groaned. 'Not the tattoo.' 'It's our logo,' he said.

Love isn’t a series of slogans like “Just do it,” “It’s the real thing,” or “Go ahead, stick it in my butt.” Love is much more than that. Love is also a logo. I know, because I have it tattooed on my ass.

Listen, I don't want to be an asshole to you,' I say. So much for the Alex Fuentes Show. 'I know. It's your image, what Alex Fuentes is all about. It's your brand, your logo... dangerous, deadly, hot and sexy Mexican. I wrote the book on creating an image. I wasn't aiming for the blonde bimbo look, though. More like the perfect, untouchable look.' Woah. Rewind. Brittany called me hot and sexy.... 'You do realize you called me hot.' 'As if you didn't know.' I didn't know Brittany Ellis considered me hot. 'For the record, I thought you were untouchable. But now that I know you think I'm a hot, sexy Mexican god...' 'I never said the word "god,"' I put my finger to my lips. 'Shh. Let me enjoy this fantasy for a minute.' I closed my eyes.

Os sentimentos mais genuinamente humanos logo se desumanizam na cidade.

Of all the parts of your body, be most vigilant over your index finger, for it is blame-thirsty. A pointed finger is a victim’s logo.

The ends justify the means. It should be WICKED's official logo. They should have a giant banner draped across the front entrance.

And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop. Luck plays a big role. Yes, I’d like to publicly acknowledge the power of luck. Athletes get lucky, poets get lucky, businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome. Some people might not call it luck. They might call it Tao, or Logos, or Jñāna, or Dharma. Or Spirit. Or God. Put

Logos are the bleating of the insecure, desperate for acceptance by the chronically shallow.

What haunts me is not exactly the absence of literal space so much as a deep craving for metaphorical space: release, escape, some kind of open-ended freedom.

My new snackable deliciousness is called Ears In A Box. Listen up, I think people will love it. Should the logo be Helen Keller or van Gogh?

To this day, all I know is there are between two and four openings down there and that the set up inside looks vaguely like the Texas Longhorns logo.

A beautiful person is not defined by a hair style, a pair of shoes, it’s not the logos on the T-shirt, the sport’s team on a hat, the designer’s name on a hand bag, or even how you smell. Instead, beauty lies in who you are when no one is watching, the person you are when there’s nothing to hide behind. No amount of concealer can cover up a cantankerous heart, but all the make-up in the world can’t add a single lumen to the brightness of a beautiful soul.

Education, travel, culture—this is what any pennies pinched should be used for, never flashy cars, loud logos, or personal maintenance.

The bar staff and croupiers all wore black with the same green triangle logo emblazoned on their shirts, and contact lenses which made their eyes shine an eerie, vibrant green. The bar optics glowed with the same green light, the intensity of which was linked to the music. As the bartender walked away to fetch the drinks, a breakdown in the techno track commenced and the bottles began to palpitate. The bartender's eyes glowed with a hallucinatory felinity that made Mangle feel nervous.

Os degraus da vida são logo esquecidos por quem sobe a escada ... Pobre de quem lembre ao poderoso a sua origem... Do alto do poder, tudo o que ficou para trás é vago e nebuloso.

The word is not just a sound; it is a person and a presence. God is the eternal Word, the Logos.

Google's colourful, playful logo is imprinted on human retinas just under six billion times each day, 2.1 trillion times a year - an opportunity for respondent conditioning enjoyed by no other company in history.

The test of a progressive policy is not private but public, not just rising income and consumption for individuals, but widening the opportunities and what Amartya Sen calls the 'capabilities' of all through collective action. But that means, it must mean, public non-profit initiative, even if only in redistributing private accumulation. Public decisions aimed at collective social improvement from which all human lives should gain. That is the basis of progressive policy—not maximising economic growth and personal incomes. Nowhere will this be more important than in tackling the greatest problem facing us this century, the environmental crisis. Whatever ideological logo we choose for it, it will mean a major shift away from the free market and towards public action, a bigger shift than the British government has yet envisaged. And, given the acuteness of the economic crisis, probably a fairly rapid shift. Time is not on our side.

When a dog is tied to a cart, if it wants to follow, it is pulled and follows, making its spontaneous act coincide with necessity. But if the dog does not follow, it will be compelled in any case. So it is with men too: even if they don't want to, they will be compelled to follow what is destined.

Like the octopi, our destiny is to become what we think, to have our thoughts become our bodies and our bodies become our thoughts. This is the essence of the more perfect Logos envisioned by the Hellenistic polymath Philo Judaeus—a Logos, an indwelling of the Goddess, not heard but beheld. Hans Jonas explains Philo Judaeus's concept as follows: A more perfect archetypal logos, exempt from the human duality of sign and thing, and therefore not bound by the forms of speech, would not require the mediation of hearing, but is immediately beheld by the mind as the truth of things.

If you seek tranquillity, do less.” Or (more accurately) do what’s essential—what the logos of a social being requires, and in the requisite way. Which brings a double satisfaction: to do less, better. Because most of what we say and do is not essential. If you can eliminate it, you’ll have more time, and more tranquillity. Ask yourself at every moment, “Is this necessary?” But we need to eliminate unnecessary assumptions as well. To eliminate the unnecessary actions that follow.

Eros guides us to Logos.

One thunderbolt strikes root through everything

IP is an intangible asset—an idea converted into transferable personal property rights through patents, trademarks, copyrights, service marks, and trade secrets. IP covers every famous animated character you’ve ever heard of, the logos on your clothing. IP covers products and services you use every day—from flashlights to mobile phones, packaging to cars, food and beverage products, to smart thermostats. IP is not only for big businesses. Most start-ups and event microbusinesses have IP of some kind. 

I understand the mechanism of my own thinking. I know precisely how I know, and my understanding is recursive. I understand the infinite regress of this self-knowing, not by proceeding step by step endlessly, but by apprehending the limit. The nature of recursive cognition is clear to me. A new meaning of the term "self-aware." Fiat logos. I know my mind in terms of a language more expressive than any I'd previously imagined. Like God creating order from chaos with an utterance, I make myself anew with this language. It is meta-self-descriptive and self-editing; not only can it describe thought, it can describe and modify its own operations as well, at all levels. What Gödel would have given to see this language, where modifying a statement causes the entire grammar to be adjusted. With this language, I can see how my mind is operating. I don't pretend to see my own neurons firing; such claims belong to John Lilly and his LSD experiments of the sixties. What I can do is perceive the gestalts; I see the mental structures forming, interacting. I see myself thinking, and I see the equations that describe my thinking, and I see myself comprehending the equations, and I see how the equations describe their being comprehended. I know how they make up my thoughts. These thoughts.

The destiny of the logos was not the printed page. A mirror can only reflect the object; likewise, the purpose of the page was only to reflect the message which is “Christ in you.

This is my logo for Mouth

In the beginning there was Logos...and God of course. And it was all extremely boring for Logos because he could never beat God at any game...

We must therefore be guided by what is common to all. The Logos is common to all, yet the multitude lives as if each had his own intelligence.

Among people lacking self-restraint, those apt to be impulsive40 are better than those who are in possession of an argument [logos] but do not abide by it. For

I follow suit, said the lion, vacating his coat of arms and movie logos; and the eagle said, Get me off this flag.

The lord whose is the oracle at Delphoi neither utters nor hides his meaning, but shows it by a sign. The Sibyl, with raving lips uttering things mirthless, unbedizened, and unperfumed, reaches over a thousand years with her voice, thanks to the god in her.

Mas a tristeza é necessária à vida, acudiu D. Tomásia, que abrira os olhos logo à entrada do marido. As dores alheias fazem lembrar as próprias, e são um corretivo da alegria, cujo excesso pode engendrar o orgulho.

At BearPaw Duck And Meme Farm, our customer service representatives work 24/7 to make sure you are satisfied. If nobody answers your call within five rings, like The Olympics logo, call back in four years.

Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head for school.

Two things of opposite natures seem to depend On on another, as Logos depends On Eros, day on night, the imagined On the real. This is the origin of change. Winter and spring, cold copulars, embrace And forth the particulars of rapture come. Music falls on the silence like a sense A passion that we feel, not understand. Morning and afternoon are clasped together And North and South are an intrinsic couple And sun and rain a plural, like two lovers That walk away together as one in the greenest body.

To see the Logos, the principle of consciousness, crucified on the cross of time and space in our own selves is not an evasion but among the most profound insights a human being can have.

ditembakkan dari pelir barracuda yang lolos api, tubuhnya penuh runcing seperti penggaris 16 centi ke atas terus ke atas melewati loronglorong rusak yang pengap akan tetesan air amis. terbuka menganga, lurus terus maju tanpa mundur memasuki sorga yang hilang di Bermuda kecil warna-warni logo bungabungaan yang diracuni bensin dan mungkin sundutan rokok tengik. owalah...rambutrambut keriting siapa ini disepahkan mulut lebar ikan lonte di danau sebelah utara?

Jerry Seinfeld once remarked that today’s athletes churn through the rosters of sports teams so rapidly that a fan can no longer support a group of players. He is reduced to rooting for their team logo and uniforms: “You are standing and cheering and yelling for your clothes to beat the clothes from another city.

I got to a state where phrases like "the Good, the True, and the Beautiful" filled me with a kind of suppressed indignation, because they stood for the big sin of Platonism: the reduction of all reality to the level of pure abstraction, as if concrete, individual substances had no essential reality of their own, but were only shadows of some remote, universal, ideal essence filed away in a big card-index somewhere in heaven, while the demi-urges milled around the Logos piping their excitement in high, fluted, English intellectual tones.

Earthly contemplation means to the Christian, we have said, this above all: that behind all that we directly encounter the Face of the incarnate Logos becomes visible... Contemplation does not ignore the "historical Gethsemane," does not ignore the mystery of evil, guilt and its bloody atonement. The happiness of contemplation is a true happiness, indeed the supreme happiness; but it is founded upon sorrow.

Conceptual art isn't art, but it is Jewish. It signals the culmination of the Jewish takeover of modern art. Conceptual art requires no artistic ability, talent or skill. That's why Jews gravitate toward it and promote it. It's an example of Jews defining art as what they do rather than defining art in its relationship to Logos.

A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression

É muito difícil ler os clássicos; logo a culpa é dos clássicos. Hoje o estudante faz valer a sua incapacidade como um privilégio. Eu não consigo aprender isto, portanto alguma coisa está errada nisto. E há especialmente alguma coisa errada com o mau professor que quer ensinar tal matéria. Deixou de haver critérios - para só haver opiniões.

In the beginning was the Topos. Before – long before – the advent of the Logos, in the chiaroscuro realm of primitive life, lived experience already possessed its internal rationality; this experience was producing long before thought space, and spatial thought, began reproducing the projection, explosion, image and orientation of the body.

A magical universe was so terrifying because it was so irrational. There was no cause and effect anywhere.

- tudo dá errado há muito tempo, Raago. não te preocupes, depois a gente dá um jeito, este é o modo angolano de ir fazendo as coisas, se fizéssemos logo tudo bem havia inúmeras desvantagens, primeiro parecia que o trabalho era fácil e rápido, depois não tínhamos hipótese de brilhar com as correções, entendes?

Now a Dark Age seemed to be passing. For twelve centuries, a small flame of knowledge had been kept smoldering in the monasteries; only now were there minds ready to be kindled. Long ago, during the last age of reason, certain proud thinkers had claimed that valid knowledge was indestructible—that ideas were deathless and truth immortal. But that was true only in the subtlest sense, the abbot thought, and not superficially true at all. There was objective meaning in the world, to be sure: the nonmoral logos or design of the Creator; but such meanings were God's and not Man's, until they found an imperfect incarnation, a dark reflection, within the mind and speech and culture of a given human society, which might ascribe values to the meanings so that they became valid in a human sense within the culture. For Man was a culture-bearer as well as a soul-bearer, but his cultures were not immortal and they could die with a race or an age, and then human reflections of meaning and human portrayals of truth receded, and truth and meaning resided, unseen, only in the objective logos of Nature and the ineffable Logos of God. Truth could be crucified; but soon, perhaps, a resurrection.

The Stoic discovers the model for his virtuous conduct in studying the laws of nature; just as each object, plant, and animal serves its fated role in the larger order, so the human strives to steer his actions in accordance with his unique power, reason, his inner mirror of the logos that governs the universe.

Fitz’s human clothes are a huge snoozefest. Check out what Dex and I found in Alvar’s closet!” They both unzipped their hoodies, revealing T-shirts with logos underneath. “I have no idea what this means, but it’s crazy awesome, right?” Keefe asked, pointing to the black and yellow oval on his shirt. “It’s from Batman,” Sophie said—then regretted the words. Of course Keefe demanded she explain the awesomeness of the Dark Knight. “I’m wearing this shirt forever, guys,” he decided. “Also, I want a Batmobile! Dex, can you make that happen?” Sophie wouldn’t have been surprised if Dex actually could build one. As a Technopath, he worked miracles with technology. He’d made all kinds of cool gadgets for Sophie, including the lopsided ring she wore—a special panic switch that had saved her life during her fight with one of her kidnappers. “What’s my shirt from?” Dex asked, pointing to the logo with interlocking yellow W’s. Sophie didn’t have the heart to tell him it was the symbol for Wonder Woman.

WHAT YOU WON’T FIND IN HER CLOSET * Three-inch heels. Why live life halfway? * Logos. You are not a billboard. * Nylon, polyester, viscose and vinyl will make you sweaty, smelly and shiny. * Sweatpants. No man should ever see you in those. Except your gym teacher – and even then. Leggings are tolerated. * Blingy jeans with embroidery and holes in them. They belong to Bollywood. * UGG boots. Enough said.

Creio haver lido em Tácito que as éguas iberas concebiam pelo vento, se não foi nele, foi noutro autor antigo,que entendeu guardar essa crendice nos seus livros. Neste particular, a minha imaginação era uma grande égua ibera; a menor brisa lhe dava um potro, que saía logo cavalo de Alexandre;(...)

Taalim-o-tadrees ki barhi bad naseebi yeh hai ky aam ustaad amuman oast darjay ka shakhs hota hai aur woh zehni, jismani aur jazbaati tor per lakiir key fakiir qisam ki batin sochta hai. Isy zabt-o-nazam sy middle calss logo sy aur parhaku talbah ko parhany sy muhabbat hoti hai. Lykin sara din woh barhi qadar awar shakhsieto aur in ky karnaamo ki misalen dyta hai. Aysy log jinhuny kabhi mawshray ky saath mutabqat na ki. aam tareen hoty hoy woh aysy logo ki taalim-e-aam kerta hai jin ki satah per woh soch bhi nahi sakta , jin ki satah per woh soch bhi nahi sakta. Is ka apna kirdaar in bechu ko aam banany per masar rehta hai aur iski taalim bechu ko khaas banany per uksati hai. School sy bhaag jany waly bechu ki jagah school mai nahi hoti lykin inhi baaghi bechu ko bench per kharha ker ky in azeem shakhsieto ki rosahn misalen di jati hain jo khud school sy bhagy hoty hyn. Woh bechu ko geniouses ki kitaaben padha ker aam bnany ki koshish kerta hai aur yehi taalim ka sub sy barha almiyah hy." Bano Qudsia

It is an animus, she decides, the representation of the Logos in the female, as the anima is the representation of Eros in the male. In its negative aspect it is opinionated, conventional, banal, self-righteous, argumentative . . . In its positive aspect, it conveys spirit, feistiness, the capacity for reflection and self-knowledge, the capacity to handle philosophical and religious ideas at the higher levels.

When we lack the ability to talk back to entities that are culturally and politically powerful, the very foundations of free speech and democratic society are called into question.

Stephanie, huh?” I ask, when she doesn’t respond. “You go by Steph?” “No. Not Steph.” she says as we cross the street to the familiar green and white Starbucks logo. “My ex-boyfriend called me that so I’m kind of over it.” God, someone actually dated this cranky little midget? Then my eyes skimmed the perky cleavage beneath the tiny tank top. Right. There was that.

The doctrine that God can be incarnated in human form is found in most of the principal historic expositions of the Perennial Philosophy—in Hinduism, in Mahayana Buddhism, in Christianity and in the Mohammedanism of the Sufis, by whom the Prophet was equated with the eternal Logos. When goodness grows weak, When evil increases, I make myself a body. In every age I come back To deliver the holy, To destroy the sin of the sinner, To establish righteousness. He who knows the nature Of my task and my holy birth Is not reborn When he leaves this body; He comes to Me. Flying from fear, From lust and anger, He hides in Me, His refuge and safety. Burnt clean in the blaze of my being, In Me many find home. Bhagavad Gita

Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe in doing what works as circumstances change: quirky or unusual solutions are often good ones. Nature bends and so should we as appropriate. Nature is always right outside our door as a reference and touch point. We should use it far more than we do.

They always need fresh, enthusiastic programmers. More important: they need programmers chosen by a star programmer. Magic Mama told her all about how recruiting happens in well-known companies. Unlike small companies, they depend more on shining logos. Logos like The Resolution Race Champion, The Gold Winner of Code the Crude, or Year’s Best Thesis Contributor are gems in their crowns. Everyone loves collecting gems. Talents are the gems big companies prefer plucking in reduced expenses. The best gems are the hard-working Low Grades and the non-citizens from the Junk Land. Who wouldn’t love a talent born in the gutters?—Just lure them with citizenship.

Úrsula se perguntava se não era preferível se deitar logo de uma vez na sepultura e lhe jogarem a terra por cima, e perguntava a Deus, sem medo, se realmente acreditava que as pessoas eram feitas de ferro para suportar tantas penas e mortificações. E perguntando e perguntando ia atiçando sua própria perturbação e sentia desejos irreprimíveis de se soltar e não ter papas na língua como um forasteiro e de se permitir afinal um instante de rebeldia, o instante tantas vezes desejado e tantas vezes adiado, para cortar a resignação pela raiz e cagar de uma vez para tudo e tirar do coração os infinitos montes de palavrões que tivera que engolir durante um século inteiro de conformismo. – Porra! – gritou. Amaranta, que começava a colocar a roupa no baú, pensou que ela tinha sido picada por um escorpião. – Onde está? – perguntou alarmada. – O quê? – O animal! – esclareceu Amaranta. Úrsula pôs o dedo no coração. – Aqui – disse

I'm not sure when it happened, but sometime in my late teens or early twenties, it was as if Jesus packed his bags and moved from my heart into my head. He became an idea, a sort of theological mechanism by which salvation was attained. I described him in terms of atonement, logos, the object of my faith, and absolute truth. He was something I agreed to, not someone I followed. . . . This radial Jesus wanted to live not only in my heart and in my head but also in my hands, as i fed the hungry, reached out to my enemies, healed the sick, and comforted the lonely. Being a Christian, it seemed, isn't about agreeing to a certain way. It is about embodying a certain way. It is about living as an incarnation of Jesus, as Jesus lived as an incarnation of God.

estou na vida como numa varanda. Vejo na rua as pessoas passarem com as suas tragédias íntimas. Vejo-as nascer e morrer. Nestas terras ácidas a natureza conspira contra nós. Um homem morre, desaparece, e logo a sua obra inteira se corrói e se corrompe e se desfaz. Os palácio de hoje amanhã serão ruínas. Uma panela de sopa, deixada ao ar, fermenta numa única noite. Os fungos crescem nos armários como plantas malignas e se os deixarmos ocupam inteiramente os quartos e as casas. A própria memória rapidamente se dissolve.

The bag was a hybrid I had picked up at a store called Suitcase City while I was plotting my comeback. [...] It had a logo on it -- a mountain ridgeline with the words "Suitcase City" printed across it like the Hollywood sign. Above it, skylights swept the horizon, completing the dream image of desire and hope. I think that logo was the real reason I liked the bag. Because I knew Suitcase City wasn't a store. It was a place. It was Los Angeles.

After Daskalos returned to his armchair and was getting ready to continue our discussion I asked him whether the affliction of that man was due to karmic debts. “ ‘All illnesses are due to Karma,’ Daskalos replied. ‘It is either the result of your own debts or the debts of others you love.’ “ ‘I can understand paying for one’s own Karma but what does it mean paying the Karma of someone you love?’ I asked. “ ‘What do you think Christ meant,’ Daskalos said, ‘when he urged us to bear one another’s burdens?’ “ ‘Karma,’ Daskalos explained, ‘has to be paid off in one way or another. This is the universal law of balance. So when we love someone, we may assist him in paying part of his debt. But this,’ he said, ‘is possible only after that person has received his ‘lesson’ and therefore it would not be necessary to pay his debt in full. When most of the Karma has been paid off someone else can assume the remaining burden and relieve the subject from the pain. When we are willing to do that,’ Daskalos continued, ‘the Logos will assume nine-tenths of the remaining debt and we would actually assume only one-tenth. Thus the final debt that will have to be paid would be much less and the necessary pain would be considerably reduced. These are not arbitrary percentages,’ Daskalos insisted, ‘but part of the nature of things.

Hey,” Fitz said, leaning closer. “You trust me, don’t you?” Sophie’s traitorous heart still fluttered, despite her current annoyance. She did trust Fitz. Probably more than anyone. But having him keep secrets from her was seriously annoying. She was tempted to use her telepathy to steal the information straight from his head. But she’d broken that rule enough times to know the consequences definitely weren’t worth it. “What is with these clothes?” Biana interrupted, appearing out of thin air next to Keefe. Biana was a Vanisher, like her mother, though she was still getting used to the ability. Only one of her legs reappeared, and she had to hop up and down to get the other to show up. She wore a sweatshirt three sizes too big and faded, baggy jeans. “At least I get to wear my shoes,” she said, hitching up her pants to reveal purple flats with diamond-studded toes. “But why do we only have boy stuff?” “Because I’m a boy,” Fitz reminded her. “Besides, this isn’t a fashion contest.” “And if it was, I’d totally win. Right, Foster?” Keefe asked. Sophie actually would’ve given the prize to Fitz—his blue scarf worked perfectly with his dark hair and teal eyes. And his fitted gray coat made him look taller, with broader shoulders and— “Oh please.” Keefe shoved his way between them. “Fitz’s human clothes are a huge snoozefest. Check out what Dex and I found in Alvar’s closet!” They both unzipped their hoodies, revealing T-shirts with logos underneath. “I have no idea what this means, but it’s crazy awesome, right?” Keefe asked, pointing to the black and yellow oval on his shirt. “It’s from Batman,” Sophie said—then regretted the words. Of course Keefe demanded she explain the awesomeness of the Dark Knight. “I’m wearing this shirt forever, guys,” he decided. “Also, I want a Batmobile! Dex, can you make that happen?” Sophie wouldn’t have been surprised if Dex actually could build one. As a Technopath, he worked miracles with technology. He’d made all kinds of cool gadgets for Sophie, including the lopsided ring she wore—a special panic switch that had saved her life during her fight with one of her kidnappers. “What’s my shirt from?” Dex asked, pointing to the logo with interlocking yellow W’s. Sophie didn’t have the heart to tell him it was the symbol for Wonder Woman.

Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.

As far as he was aware, none of his school friends knew what it was like to come home to a house that was quiet the way his was, where everything was forbidden to them—loud music or talking back, wearing shirts with band logos printed on them. A father who yelled, a mother who looked out the window or spent the day praying and tending her garden. A family that wanted him to change who he was, to become a respectable man who obeyed his father’s every word, and followed every command given by his father’s God. Or what it was like to live with the knowledge that his father would disown him if he found something as harmless as a packet of cigarettes under his mattress. To not have that kind of love. To not even believe in it. But Abbas knew these things.

In the Beginning there was Nothing, which can be thought of as 'dazzling darkness' or Absolute Mystery. This is the singularity before all thought and all things, which is called Temu. Temu came even before the shapeless void which the Greeks name Chaos and the Egyptians call Nun. Temu cannot be Consciousness because Consciousness needs something to be conscious of. It cannot even be said to exist because what exists does so within Consciousness. Temu is unknowable. Temu is unthinkable. Temu is beyond being. But by some way not even the most sublime of philosophers can yet say, came from Temu the First Idea, named by some Logos, the unknowable knew itself by becoming both known and knower. And thus was created duality, as in, the witness and the experience, the God and the Goddess, Consciousness as the witnessing God and experience as the Goddess Sophia. The First Idea is that Temu is conscious of itself, being the One Soul of the Universe that is conscious through all beings.

E assim prosseguimos com as nossas vidas, cada um para seu lado. Por mais profunda e fatal que seja a perda, por mais importante que seja aquilo que a vida nos roubou – arrebatando-o das nossas mãos -, e ainda que nos tenhamos convertido em pessoas completamente diferentes, conservando apenas a mesma fina camada exterior de pele, apesar de tudo isso continuamos a viver as nossas vidas, assim, em silêncio, estendendo a mão para chegar ao fio dos dias que nos coube em sorte, para logo o deixarmos irremediavelmente para trás. Repetindo, muitas vezes, de forma particularmente hábil, o trabalho de todos os dias, deixando na nossa esteira um sentimento de um incomensurável vazio.

It is also true that one satiric stunt on US television featured a fake severed head of Trump himself, but in that case the (female) comedian concerned lost her job as a consequence. By contrast, this scene of Perseus-Trump brandishing the dripping, oozing head of Medusa-Clinton was very much part of the everyday, domestic American decorative world. You could buy it on T-shirts and tank tops, on coffee mugs, on laptop sleeves and tote bags (sometimes with the logo TRIUMPH, sometimes TRUMP). It may take a moment or two to take in that normalisation of gendered violence, but if you were ever doubtful about the extent to which the exclusion of women from power is culturally embedded or unsure of the continued strength of classical ways of formulating and justifying it – well, I give you Trump and Clinton, Perseus and Medusa, and rest my case.

In the two years after No Logo came out, I went to dozens of teach-ins and conferences, some of them attended by thousands of people (tens of thousands in the case of the World Social Forum), that were exclusively devoted to popular education about the inner workings of global finance and trade. No topic was too arcane: the science of genetically modified foods, trade-related intellectual property rights, the fine print of bilateral trade deals, the patenting of seeds, the truth about certain carbon sinks. I sensed in these rooms a hunger for knowledge that I have never witnessed in any university class. It was as if people understood, all at once, that gathering this knowledge was crucial to the survival not just of democracy but of the planet. Yes, this was complicated, but we embraced that complexity because we were finally looking at systems, not just symbols.

State philosophy reposes on a double identity: of the thinking subject, and of the concepts it creates and to which it lends its own presumed attributes of sameness and constancy. The subjects, its concepts, and also the objects in the world to which the concepts are applied have a shared, internal essence: the self-resemblance at the basis of identity. Representational thought is analogical; its concern is to establish a correspondence between these symmetrically structured domains. The faculty of judgment is the policeman of analogy, assuring that each of these terms is honestly itself, and that the proper correspondences obtain. In thought its end is truth, in action justice. The weapons it wields in their pursuit are limitive distribution (the determination of the exclusive set of properties possessed by each term in contradistinction to the others: logos, law) and hierarchical ranking (the measurement of the degree of perfection of a term’s self-resemblance in relation to a supreme standard, man, god, or gold: value, morality). The modus operandi is negation: x = x = not y. Identity, resemblance, truth, justice, and negation. The rational foundation for order. The established order, of course: philosophers have traditionally been employees of the State. The collusion between philosophy and the State was most explicitly enacted in the first decade of the nineteenth century with the foundation of the University of Berlin, which was to become the model of higher learning throughout Europe and in the United States. The goal laid out for it by Wilhelm von Humboldt (based on proposals by Fichte and Schleiermacher) was the ‘spiritual and moral training of the nation,’ to be achieved by ‘deriving everything from an original principle’ (truth), by ‘relating everything to an ideal’ (justice), and by ‘unifying this principle and this ideal to a single Idea’ (the State). The end product would be ‘a fully legitimated subject of knowledge and society’ – each mind an analogously organized mini-State morally unified in the supermind of the State. More insidious than the well-known practical cooperation between university and government (the burgeoning military funding of research) is its philosophical role in the propagation of the form of representational thinking itself, that ‘properly spiritual absolute State’ endlessly reproduced and disseminated at every level of the social fabric.

The franchise and the virus work on the same principle: what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― xerox it, and embed it in the fertile lining of a well-traveled highway, preferably one with a lef- turn lane. Then the growth will expand until it runs up against its property lines. In olden times, you’d wander down to Mom’s Café for a bite to eat and a cup of joe, and you would feel right at home. It worked just fine if you never left your hometown. But if you went to the next town over, everyone would look up and stare at you when you came in the door, and the Blue Plate Special would be something you didn’t recognize. If you did enough traveling, you’d never feel at home anywhere. But when a businessman from New Jersey goes to Dubuque, he knows he can walk into a McDonald’s and no one will stare at him. He can order without having to look at the menu, and the food will always taste the same. McDonald’s is Home, condensed into a three-ringed binder and xeroxed. “No surprises” is the motto of the franchise ghetto, its Good Housekeeping seal, subliminally blazoned on every sign and logo that make up the curves and grids of light that outline the Basin. The people of America, who live in the world’s most surprising and terrible country, take comfort in that motto.

God did not create evolution--evolution created God. The evolution of religion is as follows: animism--polytheism--monotheism--agnosticism--atheism. As history progresses, people worship fewer and fewer gods, and the one God becomes the incredible shrinking god. He shrinks and shrinks until he becomes insignificant. More and more theists go about their business as if God isn't there. Some even become agnostics or atheists.

It is not only possible, but also the case that all rational creatures will eventually submit to one Law […] We profess that at a certain point the Logos will have obtained the hegemony over all rational creatures and will have transformed every soul to the perfection that is proper to it, when each one, exerting its own free will, will have made its own choices and reaches the state that it had elected. But we hold that it will not happen as in the case of material bodies […] it is not so in the case of illnesses derived from sin. For it is certainly not the case that the supreme God, who dominates over all rational creatures, can not cure them. Indeed, since the Logos is more powerful than any evil that can exist in the soul [πάντων γὰρ τῶν ἐν ψυχῇ κακῶν δυνατώτερος ὁ Λόγος], it applies the necessary therapy to every individual, according to God's will. And the ultimate end of all things will be the elimination of evil [τὸ τέλος τῶν πραγμάτων ἀναιρεθῆναί ἐστι τὴν κακίαν]. (CC 8.72)

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? —David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963

Culture jamming is enjoying a resurgence, in part because of technological advancements but also more pertinently, because of the good old rules of supply and demand. Something not far from the surfaces of the public psyche is delighted to see the icons of corporate power subverted and mocked. There is, in short, a market for it. With commercialism able to overpower the traditional authority of religion, politics and schools, corporations have emerged a the natural targets for all sorts of free-floating rage and rebellion. The new ethos that culture jamming taps into is go-for-the-corporate-jugular.

Anna?" Someone knocks on my door, and it startles me out of my seat. No.Not someone. St. Clair. I'm wearing an old Mayfield Dairy T-shirt, complete with yellow-and-brown cow logo,and hot pink flannel pajama bottoms covered in giant strawberries. I am not even wearing a bra. "Anna,I know you're in there. I can see your light." "Hold on a sec!" I blurt. "I'll be right there." I grab my black hoodie and zip it up over the cow's face before wrenching open the door. "Hisorryaboutthat. Come in." I open the door wide but he stands there for a moment, just staring at me. I can't read the expression on his face. Then he breaks into a mischievous smile and brushes past me. "Nice strawberries." "Shut up." "No,I mean it. Cute." And even though he doesn't mean it like I-want-to-leave-my-girlfriend-and-start-dating-you cute,something flickers inside of me. The "force of strength and destruction" Tita de la Garza knew so well.St. Clair stands in the center of my room.He scratches his head, and his T-shirt lifts up on one side, exposing a slice of bare stomach. Foomp! My inner fire ignites. "It's really...er...clean," he says. Fizz. Flames extinguished.

This present universe is only one element in the kingdom of God. But it is a very wonderful and important one. And within it the Logos, the now risen Son of man, is currently preparing for us to join him (John 14:2–4). We will see him in the stunning surroundings that he had with the Father before the beginning of the created cosmos (17:24). And we will actively participate in the future governance of the universe. We will not sit around looking at one another or at God for eternity but will join the eternal Logos, “reign with him,” in the endlessly ongoing creative work of God. It is for this that we were each individually intended, as both kings and priests (Exod. 19:6; Rev. 5:10). Thus, our faithfulness over a “few things” in the present phase of our life develops the kind of character that can be entrusted with “many things.” We are, accordingly, permitted to “enter into the joy of our Lord” (Matt. 25:21). That “joy” is, of course, the creation and care of what is good, in all its dimensions. A place in God’s creative order has been reserved for each one of us from before the beginnings of cosmic existence. His plan is for us to develop, as apprentices to Jesus, to the point where we can take our place in the ongoing creativity of the universe.

- Pois eu tenho estudado muito o nosso amigo Gonçalo Mendes. E sabem vocês, sabe o Sr. Padre Soeiro quem ele me lembra? - Quem? - Talvez se riam. Mas eu sustento a semelhança. Aquele todo de Gonçalo, a franqueza, a doçura, a bondade, a imensa bondade, que notou o Sr. Padre Soeiro... Os fogachos e entusiasmos, que acabam logo em fumo, e juntamente muita persistência, muito aferro quando se fila à sua ideia... A generosidade, o desleixo, a constante trapalhada nos negócios, e sentimentos de muita honra, uns escrúpulos, quase pueris, não é verdade?...A imaginação que o leva smepre a exagerar até à mentira, e ao mesmo tempo um espírito prático, sempre atento à realidade útil. A viveza, a facilidade em compreender, em apanhar... A esperança constante nalgum milagres, no velho milagre de Ourique, que sanará todas as dificuldades... A vaidade, o gosto de se arrebicar, de luzir, e uma simplicidade tão grande, que dá na rua o braço a um mendigo... Um fundo de melancolia, apesar de tão palrador, tão sociável. A desconfiança terrível de si mesmo, que acobarda, o encolher, até que um dia se decide, e aparece herói, que tudo arrasa... Até aquela antiguidade de raça, aqui pegada à valha Torre, há mil anos... Até agora aquele arranque para a África... Assim todo completo, com o bem, com o mal, sabem vocês quem ele me lembra? - Quem? - Portugal.

Neil said nothing. Andrew hooked his fingers in the collar of Neil's shirt and tugged just enough for Neil to feel it. "I know what I'm doing. I knew what I was agreeing to when I took Kevin's side. I knew what it could cost us and how far I'd have to go. Understand? You aren't going anywhere. You're staying here." Andrew didn't let go until Neil nodded, and then he reached for Neil's hand. He took his cigarette back, put it between his lips, and pressed a warm key into Neil's empty palm. Neil lifted his hand to look at it. The hardware logo engraved in it meant it was a copy. To what, Neil didn't know, but it only took him a moment to figure it out. Andrew used this key to unlock the front door and then took it off the ring on the porch. Now he was giving it to Neil. "Get some sleep," Andrew said. "We're going home tomorrow. We'll figure this out then." Andrew went around Neil to the front door. He had no sympathy or comfort for his family as they grieved Seth's unexpected death, but he would keep watch on them from the doorway until they were okay again. It was harder than it should have been for Neil to look away from him, but he finally set off down the hall.

He sighed again, but I couldn't see the fate of his dolphin logo person. I was completely fixated on his eyes. They're a pretty amazing combination of green and bronze. "I don't know what's going on, but it's weird, and it shouldn't be. I'm a decent guy." "Of course you are." I sighed. And caved. Apparently, my Phillite defenses were worthless around this particular specimen, no matter that he couldn't seem to make up his mind whether I was worth noticing or not. Truth: Yes,I am that naive. "Good.So.Friday after school. We can meet down here." I could just see Amanda's face when she caught us on our way into the dark depths of the school. "No." "Fine.Your house." "God,no!" "Do you make everything this complicated?" he asked. "No. Don't answer that. Would you come to my house?" That sounded doable.If we were at his place, I could leave whenever I wanted. "okay." As I watched, he did a slo-mo, surprisingly graceful flop onto the floor. "Finally!" I stepped over him and headed for the stairs.

Do I need to check up on you guys later? You know the rules.No sleeping in opposite-sex rooms." My face flames,and St. Clair's cheeks grow blotchy. It's true.It's a rule. One that my brain-my rule-loving, rule-abiding brain-conveniently blocked last night. It's also one notoriously ignored by the staff. "No,Nate," we say. He shakes his shaved head and goes back in his apartment. But the door opens quickly again,and a handful of something is thrown at us before it's slammed back shut. Condoms.Oh my God, how humiliating. St. Clair's entire face is now bright red as he picks the tiny silver squares off the floor and stuffs them into his coat pockets. We don't speak,don't even look at each other,as we climb the stairs to my floor. My pulse quickens with each step.Will he follow me to my room,or has Nate ruined any chance of that? We reach the landing,and St. Clair scratches his head. "Er..." "So..." "I'm going to get dressed for bed. Is that all right?" His voice is serious,and he watches my reaction carefully. "Yeah.Me too.I'm going to...get ready for bed,too." "See you in a minute?" I swell with relief. "Up there or down here?" "Trust me,you don't want to sleep in my bed." He laughs,and I have to turn my face away,because I do,holy crap do I ever. But I know what he means.It's true my bed is cleaner. I hurry to my room and throw on the strawberry pajamas and an Atlanta Film Festival shirt. It's not like I plan on seducing him. Like I'd even know how. St. Clair knocks a few minutes later, and he's wearing his white bottoms with the blue stripes again and a black T-shirt with a logo I recognize as the French band he was listening to earlier. I'm having trouble breathing. "Room service," he says. My mind goes...blank. "Ha ha," I say weakly. He smiles and turns off the light. We climb into bed,and it's absolutely positively completely awkward. As usual. I roll over to my edge of the bed. Both of us are stiff and straight, careful not to touch the other person. I must be a masochist to keep putting myself in these situations. I need help. I need to see a shrink or be locked in a padded cell or straitjacketed or something. After what feels like an eternity,St. Clair exhales loudly and shifts. His leg bumps into mine, and I flinch. "Sorry," he says. "It's okay." "..." "..." "Anna?" "Yeah?" "Thanks for letting me sleep here again. Last night..." The pressure inside my chest is torturous. What? What what what? "I haven't slept that well in ages." The room is silent.After a moment, I roll back over. I slowly, slowly stretch out my leg until my foot brushes his ankle. His intake of breath is sharp. And then I smile,because I know he can't see my expression through the darkness.

Interruption is weakness, young Kellhus. It arises from the passions and not from the intellect. From the darkness that comes before.” “I understand, Pragma.” The cold eyes peered through him and saw this was true. “When the Dûnyain first found Ishuäl in these mountains, they knew only one principle of the Logos. What was that principle, young Kellhus?” “That which comes before determines that which comes after.” The Pragma nodded. “Two thousand years have passed, young Kellhus, and we still hold that principle true. Does that mean the principle of before and after, of cause and effect, has grown old?” “No, Pragma.” “And why is that? Do men not grow old and die? Do not even mountains age and crumble with time?” “Yes, Pragma.” “Then how can this principle not be old?” “Because,” Kellhus answered, struggling to snuff a flare of pride, “the principle of before and after is nowhere to be found within the circuit of before and after. It is the ground of what is ‘young’ and what is ‘old,’ and so cannot itself be young or old.” “Yes. The Logos is without beginning or end. And yet Man, young Kellhus, does possess a beginning and end—like all beasts. Why is Man distinct from other beasts?” “Because like beasts, Man stands within the circuit of before and after, and yet he apprehends the Logos. He possesses intellect.

No surprises" is the motto of the franchise ghetto, its Good Housekeeping seal, subliminally blazoned on every sign and logo that make up the curves and grids of light that outline the Basin. The people of America, who live in the world's most surprising and terrible country, take comfort in that motto. Follow the loglo outward, to where the growth is enfolded into the valleys and the canyons, and you find the land of the refugees. They have fled from the true America, the America of atomic bombs, scalpings, hip-hop, chaos theory, cement overshoes, snake handlers, spree killers, space walks, buffalo jumps, drive-bys, cruise missiles, Sherman's March, gridlock, motorcycle gangs, and bun-gee jumping. They have parallel-parked their bimbo boxes in identical computer-designed Burbclave street patterns and secreted themselves in symmetrical sheetrock shitholes with vinyl floors and ill-fitting woodwork and no sidewalks, vast house farms out in the loglo wilderness, a culture medium for a medium culture. The only ones left in the city are street people, feeding off debris; immigrants, thrown out like shrapnel from the destruction of the Asian powers; young bohos; and the technomedia priesthood of Mr. Lee's Greater Hong Kong. Young smart people like Da5id and Hiro, who take the risk of living in the city because they like stimulation and they know they can handle it.

Okay," Adam began, "Now concentrate! This was a real person. White suit!" "Colonel Sanders!" Lily replied quickly. "Colonel Sanders? I said it was a real person, not a logo for a chicken joint!" "He was a real person! If you don't believe me look it up!" "Whatever! Not Colonel Sanders though. Humor!" he said urgently. "Steve Martin!" She clapped her hands with joy, obviously believing that they had finally gotten one right. "No, uh..." He searched for another clue. "Wait! White suit and humor but not Steve Martin?" She looked crushed. "I just said no!" He yelled! "Hannibal!" "Um, uh, Dumbo..." she said with a deeply pensive expression. "Dumbo?! What the fuck?!" "Hannibal! Elephants! And before you say it he was real, too, you schmuck!" "Guess again goddamnit!" "Anthony Hopkins!" Adam threw down the card and looked like he was going to cry. "Halley's Comet!" he growled. "Halley's Comet?! What in the hell do you mean Halley's Comet!" "Time!" Braden informed them gleefully, wiping tears of laughter out of his eyes. "Mark Twain! You're an author Christ's sake!" Adam bit out. "Oh, right! He was from Hannibal, Missouri! What in the hell did Halley's Comet have to do with Mark Twain?!" "It appeared on the day he was born and the day he died! Duh huh!" Adam said. "This isn't Trivial fucking Pursuit!" Lily shot back. "Why didn't you say Mississippi or riverboat or frog jumping contest or something besides Halley's Motherfucking Comet?!" "Because they're all forbidden motherfucking words! Miss 'like a human'!" he yelled.

- Quando foi da sementeira, o patrão Arnaldo disse-me: «Ó Bailote, tu já não tens a mesma mão para semear.» Porque eu, senhor doutor, tive sempre uma mão funda, assim grande, como um cocho de cortiça. Eu metia a mão ao saco e vinha cheia de semente. Atirava-a à terra e semeava uma jeira num ar. Conta, bom homem, conta o teu sonho perdido. Tinhas, pois, uma boa mão de semeador bíblico. Atiravas a semente e a vida nascia a teus pés. Eras senhor da criação e o universo cumpria-se no teu gesto. E, enquanto o homem falava, eu olhava-lhe a face escurecida dos séculos, os olhos doridos da sua divindade morta. Imaginava-o outrora dominando a planície com a sua mão poderosa. A terra abria-se à sua passagem como à passagem de um deus. A terra conhecia-o seu irmão como à chuva e ao sol […]. E mostrava a sua desgraçada mão, envelhecida, carbonizada de anos e soalheira. […] - Olhe. Faça ginástica aos dedos. Assim. E exemplificava. De olhos escorraçados, o homem lamentou-se: - Tenho feito, senhor doutor. Mas o patrão Arnaldo diz que eu já não tenho mão. Veja, senhor doutor, então isto não será ainda uma mão de homem? […] - Então que quer que eu lhe faça? - Dê-me um remédio, senhor doutor. Um remédio que me ponha a mão como a tinha. Assim grande, assim funda, assim… E moldava no ar a capacidade de uma mão de Jeová. Fios de sol escorriam de uma azinheira perto da estrada. Os campos repousavam no grande e plácido Outono. E pelo vasto céu azul, sem a mancha de uma nuvem, ecoava levemente a memória de Verão. Moura pôs o motor a trabalhar. - Então passe muito bem – disse ao semeador. E o carro arrancou, erguendo o pó do caminho. Mas a visita à doente foi breve. […] Regressámos enfim pelo mesmo caminho. Quando, porém, chegámos ao monte do semeador, saltou-nos à frente um grupo de pessoas […]. Moura saiu do carro e o magote de gente seguiu-o. Fiquei só. Mas o médico regressava daí a pouco, pálido, transtornado. - Que aconteceu? Ele não respondeu logo, conduzindo o carro aos tropeções. E só quando o monte se não via já me declarou: - O homem enforcou-se.

- Sim, é talvez tudo uma ilusão... E a Cidade a maior ilusão! Tão facilmente vitorioso redobrei de facúndia. Certamente, meu Príncipe, uma ilusão! E a mais amarga, porque o Homem pensa ter na Cidade a base de toda a sua grandeza e só nela tem a fonte de toda a sua miséria. (...) Na Cidade perdeu ele a força e beleza harmoniosa do corpo, e se tornou esse ser ressequido e escanifrado ou obeso e afogado em unto, de ossos moles como trapos, de nervos trémulos como arames, com cangalhas, com chinós, com dentaduras de chumbo, sem sangue, sem febra, sem viço, torto, corcunda - esse ser em que Deus, espantado, mal pode reconhecer o seu esbelto e rijo e nobre Adão! Na Cidade findou a sua liberdade moral: cada manhã ela lhe impõe uma necessidade, e cada necessidade o arremessa para uma dependência: pobre e subalterno, a sua vida é um constante solicitar, adular, vergar, rastejar, aturar; e rico e superior como um Jacinto, a Sociedade logo o enreda em tradições, preceitos, etiquetas, cerimónias, praxes, ritos, serviços mais disciplinares que os de um cárcere ou de um quartel... A sua tranquilidade (bem tão alto que Deus com ela recompensa os santos ) onde está, meu Jacinto? Sumida para sempre, nessa batalha desesperada pelo pão, ou pela fama, ou pelo poder, ou pelo gozo, ou pela fugidia rodela de ouro! Alegria como a haverá na Cidade para esses milhões de seres que tumultuam na arquejante ocupação de desejar - e que, nunca fartando o desejo, incessantemente padecem de desilusão, desesperança ou derrota? Os sentimentos mais genuinamente humanos logo na Cidade se desumanizam! Vê, meu Jacinto! São como luzes que o áspero vento do viver social não deixa arder com serenidade e limpidez; e aqui abala e faz tremer; e além brutamente apaga; e adiante obriga a flamejar com desnaturada violência. As amizades nunca passam de alianças que o interesse, na hora inquieta da defesa ou na hora sôfrega do assalto, ata apressadamente com um cordel apressado, e que estalam ao menor embate da rivalidade ou do orgulho. E o Amor, na Cidade, meu gentil Jacinto? Considera esses vastos armazéns com espelhos, onde a nobre carne de Eva se vende, tarifada ao arratel, como a de vaca! Contempla esse velho Deus do Himeneu, que circula trazendo em vez do ondeante facho da Paixão a apertada carteira do Dote! Espreita essa turba que foge dos largos caminhos assoalhados em que os Faunos amam as Ninfas na boa lei natural, e busca tristemente os recantos lôbregos de Sodoma ou de Lesbos!... Mas o que a cidade mais deteriora no homem é a Inteligência, porque ou lha arregimenta dentro da banalidade ou lha empurra para a extravagância. Nesta densa e pairante camada de Idéias e Fórmulas que constitui a atmosfera mental das Cidades, o homem que a respira, nela envolto, só pensa todos os pensamentos já pensados, só exprime todas as expressões já exprimidas: - ou então, para se destacar na pardacenta e chata rotina e trepar ao frágil andaime da gloríola, inventa num gemente esforço, inchando o crânio, uma novidade disforme que espante e que detenha a multidão como um monstrengo numa feira. Todos, intelectualmente, são carneiros, trilhando o mesmo trilho, balando o mesmo balido, com o focinho pendido para a poeira onde pisam, em fila, as pegadas pisadas; - e alguns são macacos, saltando no topo de mastros vistosos, com esgares e cabriolas. Assim, meu Jacinto, na Cidade, nesta criação tão antinatural onde o solo é de pau e feltro e alcatrão, e o carvão tapa o céu, e a gente vive acamada nos prédios como o paninho nas lojas, e a claridade vem pelos canos, e as mentiras se murmuram através de arames - o homem aparece como uma criatura anti-humana, sem beleza, sem força, sem liberdade, sem riso, sem sentimento, e trazendo em si um espírito que é passivo como um escravo ou impudente como um Histrião... E aqui tem o belo Jacinto o que é a bela Cidade! (...) -Sim, com efeito, a Cidade... É talvez uma ilusão perversa!

Eu espero alguém que não desista de mim mesmo quando já não tem interesse. Espero alguém que não me torture com promessas de envelhecer comigo, mas sim que realmente envelheça comigo. Espero alguém que se orgulhe do que escrevo, que me faça ser mais amigo dos meus amigos e mais irmão do meu irmão. Espero alguém que não tenha medo do escândalo, mas tenha medo da indiferença. Espero alguém que ponha bilhetinhos dentro daqueles livros que vou ler até o fim. Espero alguém que se arrependa rápido de suas grosserias e me perdoe sem querer. Espero alguém que me avise que estou repetindo a roupa na semana. Espero alguém que nunca abandone a conversa quando não sei mais o que falar. Espero alguém que, nos jantares entre os amigos, dispute comigo para contar primeiro como nos conhecemos. Espero alguém que goste de dirigir para nos revezarmos em longas viagens. Espero alguém disposto a conferir se a porta está fechada e o fogão desligado, se meu rosto está aborrecido ou esperançoso. Espero alguém que prove que amar não é contrato, que o amor não termina com nossos erros. Espero alguém que não se irrite com a minha ansiedade. Espero alguém que possa criar toda uma linguagem cifrada para que ninguém nos recrimine. Espero alguém que arrume ingressos de teatro de repente, que me sequestre ao cinema, que cheire meu corpo suado depois de uma corrida como se ainda fosse perfume. Espero alguém que não largue as mãos dadas nem para coçar o rosto. Espero alguém que me olhe demoradamente quando estou distraído, que me telefone para narrar como foi seu dia. Espero alguém que procure um espaço acolchoado em meu peito. Espero alguém que minta que cozinha e só diga a verdade depois que comi. Espero alguém que leia uma notícia, veja que haverá um show de minha banda predileta, e corra para me adiantar por e-mail. Espero alguém que ame meus filhos como se estivesse reencontrando minha infância e adolescência fora de mim. Espero alguém que fique me chamando para dormir, que fique me chamando para despertar, que não precise me chamar para amar. Espero alguém com uma vocação pela metade, uma frustração antiga, um desejo de ser algo que não se cumpriu, uma melancolia discreta, para nunca ser prepotente. Espero alguém que tenha uma risada tão bonita que terei sempre vontade de ser engraçado. Espero alguém que comente sua dor com respeito e ouça minha dor com interesse. Espero alguém que prepare minha festa de aniversário em segredo e crie conspiração dos amigos para me ajudar. Espero alguém que pinte o muro onde passo, que não se perturbe com o que as pessoas pensam a nosso respeito. Espero alguém que vire cínico no desespero e doce na tristeza. Espero alguém que curta o domingo em casa, acordar tarde e andar de chinelos, e que me pergunte o tempo antes de olhar para as janelas. Espero alguém que me ensine a me amar porque a separação apenas vem me ensinando a me destruir. Espero alguém que tenha pressa de mim, eternidade de mim, que chegue logo, que apareça hoje, que largue o casaco no sofá e não seja educada a ponto de estendê-lo no cabide. Espero encontrar uma mulher que me torne novamente necessário.

Hoje é o último dia do ano. Em todo o mundo que este calendário rege andam as pessoas entretidas a debates consigo mesmas as boas ações que tencionam praticar no ano que entra, jurando que vão ser retas, justas e equânimes, que da sua emendada boca não voltará a sair uma palavra má, uma mentira, uma insidia, ainda que as merecesse o inimigo, claro que é das pessoas vulgar que estamos falando, as outras, as de exceção, as incomuns, regulam-se por razões suas próprias para serem e fazerem o contrário sempre que lhes apetece ou aproveite, essas são as que não se deixam iludir, chegam a rir-se de nós e das boas intenções que mostramos, mas, enfim, vamos aprendendo com a experiencia, logo nos primeiros dias de Janeiro teremos esquecido metade do que havíamos prometido, e, tendo esquecido tanto, não há realmente motivo para cumprir o resto, é como um castelo de cartas, se já lhe faltam as obras superiores, melhor é que caia tudo e se confundam os naipes. Por isso é duvidoso ter-se despedido Cristo da vida com as palavras da escritura, as de Mateus e Marcos, Deus meu, Deus meu, por que me desamparaste, ou as de Lucas, Pai, nas tuas mãos entrego o meu espirito, ou as de João, Tudo está cumprido, o que Cristo disse foi, palavra de honra, qualquer pessoa popular sabe que esta é a verdade, Adeus mundo, cada vez a pior. Mas os deuses de Ricardo Reis são outros, silenciosas entidades que nos olham indiferentes, para quem o mal e o bem são menos que palavras, por as não dizerem eles nunca, e como as diriam, se mesmo entre o bem e o mal não sabem distinguir, indo como nós vamos no rio das coisas, só ditamos. Esta lição nos foi dada para que não nos afadiguemos a jurar novas e melhores intenções para o ano que tem, por elas não nos julgarão os deuses, pelas obras, também não, só juízes humanos ousam julgar, os deuses nunca, porque se supõe saberem tudo, salvo se tudo isto é falso, se justamente não é sua ocupação única esquecerem em cada momento o que do cada momento lhes vão ensinando os atos dos homens, os bons como os maus, iguais derradeiramente para os deuses, porque inúteis lhes são. Não digamos Amanhã farei, porque o mais certo é estarmos cansados amanhã, digamos antes, Depois de amanhã, sempre teremos um dia de intervalo para mudar de opinião e projeto, porém ainda mais prudente seria dizer, Um dia decidirei quando será o dia de dizer depois de amanhã, e talvez nem seja preciso, se a morte definidora vier antes desobrigar-me do compromisso, liberdade que a nós próprios negamos.