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To do this, Koch employed a tactic known as the “echo chamber,” of which it had become a master. The echo chamber allowed Koch to amplify its message while hiding its hand. The strategy originated from the network of think tanks and academic programs that Charles Koch had been building for almost forty years. In 1974, when Charles Koch laid out his strategy for launching a libertarian revolution in the United States, he listed education as the first of four pillars in his strategy.III He had pursued this strategy with great success, building the Cato Institute think tank and academic centers like the Mercatus Center at George Mason University. These efforts had a philosophical, almost noble, feel to them. The stated goal was to fund scholars and big ideas that would slowly move society toward an understanding of Charles Koch’s political vision. By 2009, the educational enterprise had become a network of shell enterprises and hidden funding streams that gave immediate tactical support to Koch Industries’ lobbying goals. Ideas are the raw material of all legislation. In Washington, DC, there is a surprisingly small congregation of think tanks, policy shops, media outlets, and academic institutions that shape the daily political conversation. Over the decades, Koch Industries became adept at seeding this territory with its own ideas, and its own thinkers, in a way that hid its influence. The echo chamber tactic began when Koch’s lobbyists would commission and pay for an academic study, without claiming credit for it. That study, seemingly independent of Koch, was then fed into a series of think tanks and foundations that Koch controlled. Finally, the work of those think tanks was weaponized into the raw ammunition of political campaigns. Taken together, it had the effect of making the message from Koch Industries’ lobbying shop seem far louder, and far more popular, than it really was. This, in turn, had a surprisingly strong effect on senators and other lawmakers, who paid close attention to public sentiment.
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Christopher Leonard (Kochland: The Secret History of Koch Industries and Corporate Power in America)