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When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either.
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Leo Burnett
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Curiosity about life in all its aspects, I think, is still the secret of great creative people.
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Leo Burnett
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Leo Burnett
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...there are no strangers, only friends we haven't met yet...
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Leo Burnett
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people. —Leo Burnett
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Sophia Amoruso (#GIRLBOSS)
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When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
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Leo Burnett
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Leo Burnett said it better, ‘When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.
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David Ogilvy (Ogilvy on Advertising)
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Flexible organizational structures, in which teams across functions or disciplines organize around solutions, can facilitate good connections. Media conglomerate Publicis has “holistic communication” teams, which combine people across its ad agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, and so on) and technology groups to focus on customers and brands. Novartis has organized around diseases, with R&D more closely connected to markets and customers; this has helped the company introduce pathbreaking innovations faster, such as its cancer drug Gleevec. The success of Seagate’s companywide Factory of the Future team at introducing seemingly miraculous process innovations led to widespread use of its core-teams model.
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Harvard Business Publishing (HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker))
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Make it simple. Make it memorable. Make it fun to read." – Leo Burnett
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Ernst Jones (Write: How to Write, a Best Selling Book in 21 Days! Write Better, Write Nonfiction, Write a Book, Faster! (How to Write a Novel, How to Write a Book, ... Writing, Writing Styles, Writing Fiction))
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In the television show, Mad Men, creative director and Madison Avenue lothario Don Draper provides a quick lesson when a copywriter’s words lack impact. Don says, “Stop writing for other writers.” The lesson is: put yourself in the shoes of the customer. Real life mad man Leo Burnett, eponymous creator of a great advertising firm, emphasized the same point: “If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.” Marketing stories have to be real, relevant, and relatable.
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Jeff Swystun (Why Marketing Works: 7 Time-Tested, Brand-Building Principles)
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What helps people, helps business. LEO BURNETT
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Joe Pulizzi (Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less)
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If you reach for a star, you might not get one. But you won’t come up with a hand full of mud either.” — Leo Burnett
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JL Collins (The Simple Path to Wealth: Your Road Map to Financial Independence and a Rich, Free Life)