Label Design Quotes

I’m very much down to earth, just not this earth.

Calling Vikki a slut or a whore was just like calling somebody the Duff. It was insulting and hurtful, and it was one of those titles that just fed off the inner fear every girl must have from time to time. Slut, bitch, prude, tease, ditz. They were all the same. Every girl felt like one of these sexist labels described her at some point.

In my world, you don’t get to call yourself “pro-life” and be against common-sense gun control — like banning public access to the kind of semiautomatic assault rifle, designed for warfare, that was used recently in a Colorado theater. You don’t get to call yourself “pro-life” and want to shut down the Environmental Protection Agency, which ensures clean air and clean water, prevents childhood asthma, preserves biodiversity and combats climate change that could disrupt every life on the planet. You don’t get to call yourself “pro-life” and oppose programs like Head Start that provide basic education, health and nutrition for the most disadvantaged children...The term “pro-life” should be a shorthand for respect for the sanctity of life. But I will not let that label apply to people for whom sanctity for life begins at conception and ends at birth. What about the rest of life? Respect for the sanctity of life, if you believe that it begins at conception, cannot end at birth.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

All of them are the same type; girls with overprocessed hair and too much makeup and way too much access to Daddy’s credit cards. Girls who, if you took away the designer labels, hair dye and cover-up, wouldn’t be more than average-looking, but with all that stuff look too plastic to be pretty.

It’s delicious, ingenious, perfect, intelligent that you never felt like you fit in. It means that you were always alive, and therefore unique and irreplaceable, designed to resist any kind of labeling whatsoever, unable to be pinned down or reduced to a category.

At their best, religious and spiritual communities help us discover this pure and naked spiritual encounter. At their worst, they simply make us more ashamed, pressuring us to cover up more, pushing us to further enhance our image with the best designer labels and latest spiritual fads, weighing us down with layer upon layer of heavy, uncomfortable, pretentious, well-starched religiosity.

...we need tits and arse because they have got to be available to us; to be pawed, fucked, wanked over. Because we’re men? No. Because we’re consumers. Because those are things we like, things we intrinsically feel or have been conned into believing will give us value, release satisfaction. We value them so we need to at least have the illusion of their availability. For tits and arse read coke, crisps, speedboats, cars, houses, computers, designer labels, replica shirts. That’s why advertising and pornography are similar; they sell the illusion of availability and the non-consequence of consumption.

Correct me if I'm wrong, but isn't it usually aspiring gangsta rappers who set such store by designer labels?

In many cases you are not buying a product but an “identity enhancer.” Designer labels are primarily collective identities that you buy into. They are expensive and therefore “exclusive.” If everybody could buy them, they would lose their psychological value and all you would be left with would be their material value, which likely amounts to a fraction of what you paid.

One of IDEO’s designers even sketched out a “project mood chart” that predicts how people will feel at different phases of a project. It’s a U-shaped curve with a peak of positive emotion, labeled “hope,” at the beginning, and a second peak of positive emotion, labeled “confidence,” at the end. In between the two peaks is a negative emotional valley labeled “insight.

When it comes to animal agriculture, there is conventional, which is really hideous, and "compassionate" or "certified humane" or whatever, which *may* be *slightly* less hideous. But it's all torture. It's all wrong. These "happy" gimmicks are just designed to make the public feel better about exploiting animals. Don't buy the propaganda of "happy" exploitation. Go vegan and promote veganism.

Small, noncomparative, highly labeled data sets usually belong in tables.

I don’t want to be labeled mentally ill or handicapped. I’m a child of God, not a disorder. I have a tick, a quirk, which makes my brain act abnormally, but it’s still beautifully designed.

Near him were two men in hip-hop uniform, spotless footwear and new baggy jeans and tilted Yankees caps. Shopping for blue jeans at Macy’s, Dismas had discovered that hip-hop labels were as expensive as, if not more expensive than some of the high-end names he coveted. Functional clothing designed to absorb sweat and repel mud cost as much as designer eveningwear. Phat Farm, Armani, same difference.

Greenwashing is a problem. That's why the practice of just sticking a label like ESG on a company or a project isn't good enough. We need to have a systemic approach. We have to approach it from the ground up with systems design, not from the top down with labels.

I have zero interest whatsoever in designing a beer label to look like a fucking beer label or making a box of cookies look like it's supposed to be a box of cookies.

Reading surrounds us, labels us, defines us.

Probably not true, but remember this: someone really did design the Titanic and then label it unsinkable. For

Abelman’s Dry Goods Kansas City, Missouri U.S.A. Mr. I. Abelman, Mongoloid, Esq.: We have received via post your absurd comments about our trousers, the comments revealing, as they did, your total lack of contact with reality. Were you more aware, you would know or realize by now that the offending trousers were dispatched to you with our full knowledge that they were inadequate so far as length was concerned. “Why? Why?” You are, in your incomprehensible babble, unable to assimilate stimulating concepts of commerce into your retarded and blighted worldview. The trousers were sent to you (1) as a means of testing your initiative (A clever, wide-awake business concern should be able to make three-quarter-length trousers a byword of masculine fashion. Your advertising and merchandising programs are obviously faulty.) and (2) as a means of testing your ability to meet the standards requisite in a distributor of our quality product. (Our loyal and dependable outlets can vend any trouser bearing the Levy label no matter how abominable their design and construction. You are apparently a faithless people.) We do not wish to be bothered in the future by such tedious complaints. Please confine your correspondence to orders only. We are a busy and dynamic organization whose mission needless effrontery and harassment can only hinder. If you molest us again, sir, you may feel the sting of the lash across your pitiful shoulders. Yours in anger, Gus Levy, Pres.

But already there is some ambiguity, for does black designate a “color” that does not reflect light (and if so, why label it a color?), or does black designate the “color” that results in the total absence of light? Without light, no color, and without color, there is only black – and yet black is not a color.

What exactly is a True Woman? She is, quite simply, a woman who is being molded and shaped according to God’s design. She’s a woman who loves Jesus and whose life is grounded in, tethered to, and enabled by Christ and His gospel. As a result, she is serious about bringing her thoughts and actions in line with what the Bible says about who she is and how she ought to live. She is a woman who rejects the world’s pattern for womanhood, and gladly wears God’s designer label instead.

Titanic orator. Drunk. Wit. Patriot. Imperialist. Visionary. Tank designer. Blunderer. Swashbuckler. Aristocrat. Prisoner. War hero. War criminal. Conqueror. Laughing stock. Bricklayer. Racehorse-owner. Soldier. Painter. Politician. Journalist. Nobel Prize-winning author. The list goes on and on, but each label, when taken alone, fails to do him justice; when taken together, they offer a challenge on a par with tossing twenty jigsaw puzzles together and expecting a single unified picture.

Your faith is your conscience, and your conscience is your faith. You cannot have faith without a conscience, but you can have a conscience without faith. Man was designed to be good with or without religion, yet the challenge for many is staying good. Some people claim to be religious but have no conscience, while some people without religion are very much aware of their conscience. Therefore, a religious label does not define your character or validate your worth. In the end, all men will be judged by the amount of truth in them and the weight of their hearts. The heavier the conscience, the heavier the truth. The lighter the heart, the higher it goes. The only spiritual currency one has in the afterlife is amassed in the form of light, in that, the amount you have depends on the weight of your words and deeds in the living. Conscience is everything. Conscience is what connects us to the truth and light of the highest power source of all. God. The cosmic heart of the universe.

■    Identify your counterpart’s negotiating style. Once you know whether they are Accommodator, Assertive, or Analyst, you’ll know the correct way to approach them.         ■    Prepare, prepare, prepare. When the pressure is on, you don’t rise to the occasion; you fall to your highest level of preparation. So design an ambitious but legitimate goal and then game out the labels, calibrated questions, and responses you’ll use to get there. That way, once you’re at the bargaining table, you won’t have to wing it.         ■    Get ready to take a punch. Kick-ass negotiators usually lead with an extreme anchor to knock you off your game. If you’re not ready, you’ll flee to your maximum without a fight. So prepare your dodging tactics to avoid getting sucked into the compromise trap.         ■    Set boundaries, and learn to take a punch or punch back, without anger. The guy across the table is not the problem; the situation is.         ■    Prepare an Ackerman plan. Before you head into the weeds of bargaining, you’ll need a plan of extreme anchor, calibrated questions, and well-defined offers. Remember: 65, 85, 95, 100 percent. Decreasing raises and ending on nonround numbers will get your counterpart to believe that he’s squeezing you for all you’re worth when you’re really getting to the number you want.

I didn't care for the energy of the place—too many people and too much cigarette smoke—so I ventured instead near the lobby and the shops. At first I was a little intimidated by all the designer labels, but after a while I ventured into Dolce & Gabbana and Louis Vuitton and of course my favorite, Jimmy Choo. I was like a kid at the petting zoo, stroking the luxurious fabrics, cuddling with the fine leather purses, and cooing to the shoes. "Want to come home with me?" I asked one pair of beautiful snakeskin sandals. Their $450 price tag begged to differ, however, and I left them to find another home.

The inventor of the highway guard rail did not get a Nobel Prize, nor are humanitarian awards given to designers of clearer prescription drug labels.

I don’t believe in labels, Dr. Turner. Boxes were never designed to hold people—they simply aren’t the correct shape.

Slut, bitch, prude, tease, ditz. They were all the same. Every girl felt like one of those sexist labels described her at some point. So, maybe, every girl felt like the Duff, too?

some modern ‘labour-saving’ devices might more precisely be labelled ‘male labour-saving’ devices. A 2014 study in Syria, for example, found while the introduction of mechanisation in farming did reduce demand for male labour, freeing men up to ‘pursue better-paying opportunities outside of agriculture’, it actually increased demand ‘for women’s labour-intensive tasks such as transplanting, weeding, harvesting and processing’.20 Conversely, when some agricultural tasks were mechanised in Turkey, women’s participation in the agricultural labour force decreased, ‘because of men’s appropriation of machinery’, and because women were reluctant to adopt it. This was in part due to lack of education and sociocultural norms, but also ‘because the machinery was not designed for use by women’.

The teenagers should have run. Most kids from the surrounding neighborhoods are would have. But not these, wielding their Caucasian ancestry and designer labels like shields as their expressions hardened.

I write a bunch of form labels on the whiteboard, in a nonsensical order, along with a bunch of randomly sized input boxes. I include first name, last name, address, gender, city, state, email address, etc. Then I tell the interviewee that we’re designing a form to sign up for an email newsletter and to arrange them in the right order. Only people who ask me why I need the users’ gender, or physical address, or really, anything but their email address get a second interview. I won’t hire a designer who doesn’t ask why, and I won’t hire a designer whose desire to arrange boxes is more important than their desire to protect users’ data.

It’s the only unique building on the isle, painted twenty different colors with topsy-turvy architecture and a sign that reads SLURPS AND BURPS: YOUR MERRY APOTHECARY. The door also belches when people enter or exit. And the inside of the store is a veritable maze of shelves filled with colorful vials in all different shapes and sizes, labeled with names like Fuzzy Fizz and Hush Slush. It also tends to smell of burning hair or dirty feet or some other strange byproduct of Kesler’s constant experiments—and all of this “quirkiness” is intentional. Kesler has made it abundantly clear that he designed the store specifically to make “the stuffy nobles” uncomfortable.

A very distinct pattern has emerged repeatedly when policies favored by the anointed turn out to fail. This pattern typically has four stages: STAGE 1. THE “CRISIS”: Some situation exists, whose negative aspects the anointed propose to eliminate. Such a situation is routinely characterized as a “crisis,” even though all human situations have negative aspects, and even though evidence is seldom asked or given to show how the situation at hand is either uniquely bad or threatening to get worse. Sometimes the situation described as a “crisis” has in fact already been getting better for years. STAGE 2. THE “SOLUTION”: Policies to end the “crisis” are advocated by the anointed, who say that these policies will lead to beneficial result A. Critics say that these policies will lead to detrimental result Z. The anointed dismiss these latter claims as absurd and “simplistic,” if not dishonest. STAGE 3. THE RESULTS: The policies are instituted and lead to detrimental result Z. STAGE 4. THE RESPONSE: Those who attribute detrimental result Z to the policies instituted are dismissed as “simplistic” for ignoring the “complexities” involved, as “many factors” went into determining the outcome. The burden of proof is put on the critics to demonstrate to a certainty that these policies alone were the only possible cause of the worsening that occurred. No burden of proof whatever is put on those who had so confidently predicted improvement. Indeed, it is often asserted that things would have been even worse, were it not for the wonderful programs that mitigated the inevitable damage from other factors. Examples of this pattern are all too abundant. Three will be considered here. The first and most general involves the set of social welfare policies called “the war on poverty” during the administration of President Lyndon B. Johnson, but continuing under other labels since then. Next is the policy of introducing “sex education” into the public schools, as a means of reducing teenage pregnancy and venereal diseases. The third example will be policies designed to reduce crime by adopting a less punitive approach, being more concerned with preventive social policies beforehand and rehabilitation afterwards, as well as showing more concern with the legal rights of defendants in criminal cases.

To sum up: all nature-spirits are not the same as fairies; nor are all fairies nature-spirits. The same applies to the relationship of nature-spirits and the dead. But we may safely say that a large proportion of nature-spirits became fairies, while quite a number of the dead in some areas seem to take on the character of nature-spirits. We cannot expect any fixity of rule in dealing with barbaric thought. We must take it as it comes. It bears the same relationship to "civilized" or folk-lore theory as does the growth of the jungle to a carefully designed and meticulously labelled botanical garden. As Victor Hugo once exclaimed when writing of the barbaric confusion which underlies the creative function in poetry: 'What do you expect? You are among savages!

The Communist party, under General Secretary Xi Jinping, has tried to label anyone who tries to oppose China’s crackdown as “separatists” or “terrorists,” designations punishable by life imprisonment or the death penalty, just as they did with pro-democracy protesters in Hong Kong and peaceful Buddhist monks in Tibet.

Morals, including especially, our institutions of property, freedom and justice, are not a creation of man’s reason but a distinct second endowment conferred on him by cultural evolution - runs counter to the main intellectual outlook of the twentieth century. The influence of rationalism has indeed been so profound and pervasive that, in general, the more intelligent an educated person is, the more likely he or she now is not only to be a rationalist, but also to hold socialist views (regardless of whether he or she is sufficiently doctrinal to attach to his or her views any label, including ‘socialist’). The higher we climb up the ladder of intelligence, the more we talk with intellectuals, the more likely we are to encounter socialist convictions. Rationalists tend to be intelligent and intellectual; and intelligent intellectuals tend to be socialist. One’s initial surprise at finding that intelligent people tend to be socialist diminishes when one realises that, of course, intelligent people will tend to overvalue intelligence, and to suppose that we must owe all the advantages and opportunities that our civilisation offers to deliberate design rather than to following traditional rules, and likewise to suppose that we can, by exercising our reason, eliminate any remaining undesired features by still more intelligence reflection, and still more appropriate design and ’rational coordination’ of our undertakings. This leads one to be favorably disposed to the central economic planning and control that lie at the heart of socialism… And since they have been taught that constructivism and scientism are what science and the use of reason are all about, they find it hard to believe that there can exist any useful knowledge that did not originate in deliberate experimentation, or to accept the validity of any tradition apart from their own tradition of reason. Thus [they say]: ‘Tradition is almost by definition reprehensible, something to be mocked and deplored’.

In the Moonies, I was taught to suppress negative thoughts by using a technique called thought stopping. I repeated the phrase “Crush Satan” or “True Parents” (the term used to describe Moon and his wife, Hak Ja Han) whenever any doubt arose in my mind. Another way to control thoughts is through the use of loaded language, which, as Lifton pointed out, is purposely designed to invoke an emotional response. When I look at the list of thought-controlling techniques—reducing complex thoughts into clichés and platitudinous buzz words; forbidding critical questions about the leader, doctrine, or policy; labeling alternative belief systems as illegitimate or evil—it is astounding how many Trump exploits. As I have mentioned, one of the most effective techniques in the thought control arsenal is hypnosis. Scott Adams, the creator of the cartoon Dilbert, described Trump, with his oversimplifications, repetitions, insinuating tone of voice, and use of vivid imagery, as a Master Wizard in the art of hypnosis and persuasion.

Our culture is obsessed with physical health and soundness. It advises us to avoid junk food, read labels, shop in whole-food stores, and pay more for organic foods. As a result, many people watch what they eat. But sadly, most are utterly unconcerned about their spiritual consumption. They are unaware that they are ingesting a lot of contaminated, unhealthy ideas.

There was no happenstance news, in Trump’s view. All news was manipulated and designed, planned and planted. All news was to some extent fake—he understood that very well, because he himself had faked it so many times in his career. This was why he had so naturally cottoned to the “fake news” label. “I’ve made stuff up forever, and they always print it,” he bragged.

If we want to solve problems effectively...we must keep in mind not only many features but also the influences among them. Complexity is the label we will give to the existence of many interdependent variables in a given system. The more variables and the greater their interdependence, the greater the system's complexity. Great complexity places high demands on a planner's capacity to gather information, integrate findings, and design effective actions. The links between the variables oblige us to attend to a great many features simultaneously, and that, concomitantly, makes it impossible for us to undertake only one action in a complex system. A system of variables is "interrelated" if an action that affects or meant to affect one part of the system will also affect other parts of it. Interrelatedness guarantees that an action aimed at one variable will have side effects and long-term repercussions. A large number of variables will make it easy to overlook them. We might think of complexity could be regarded as an objective attribute of systems. We might even think we could assign a numerical value to it, making it, for instance, the product of the number of features times the number of interrelationships. If a system had ten variables and five links between them, then its "complexity quotient", measured in this way would be fifty. If there are no links, its complexity quotient would be zero. Such attempts to measure the complexity of a system have in fact been made. Complexity is not an objective factor but a subjective one. Supersignals reduce complexity, collapsing a number of features into one. Consequently, complexity must be understood in terms of a specific individual and his or her supply of supersignals. We learn supersignals from experience, and our supply can differ greatly from another individual's. Therefore there can be no objective measure of complexity.

It was all by design, as he said later. Angry fighters don’t think clearly. They don’t stick to their plans. They get frustrated, sloppy. Clay knew that Liston was sensitive about his image, that he yearned for respect, and so Clay worked to deny him that respect. By labeling Liston an ugly bear, Clay was tweaking his opponent’s most sensitive nerve and perhaps using racism to do it,

Sonnet of Human Resources There is no blue collar, no white collar, just honor. And honor is defined by character not collar. There is no CEO, no janitor, just people. Person's worth lies, not in background, but behavior. Designation is reference to expertise, not existence. Respect is earned through rightful action, not label. Designation without humanity is resignation of humanity, For all labels without love cause nothing but trouble. The term human resources is a violation of human rights. For it designates people as possession of a company. Computers are resources, staplers are resources, but people, Aren't resources, but the soul of all company and society. I'm not saying, you oughta rephrase it all in a civilized way. But at the very least, it's high time with hierarchy we do away.

Organic” labels do nothing for a cow who is perpetually impregnated and milked, who loses her calf to the veal industry—or to protect her calf, who is sold at birth to the veal industry to be slaughtered. “Organic” products are designed to optimize human health and reduce environmental degradation. Those who invest in organic products are not making a choice that promotes the well-being of farmed animals.

When he was barely 14, he auditioned on one of the most prestigious reality shows in South Korea, known as Superstar K. A show designed to find raw talent in the Korean music industry. The show achieved just that with the discovery of Jungkook. Interestingly, Jungkook did not win the show; neither was he part of the individuals who were selected. But his difference was evident to most of the individuals in the room, and before the show was over, he had received more than seven offers from seven different entertainment companies. The decision he made appeared to be the best decision he made all his life. He chose Big Hit Entertainment and started a 36-month training program with them.  Years later, he was quoted to have said that his present bandmate, Rap Monster, in the label was what influenced his decision.

The label “jack-of-all-trades but master of none” is normally meant to be derogatory, implying that the labelee lacks the focus to really dive into a subject and master it. But, when your online shopping application is on the fritz and you’re losing orders by the hundreds as each hour passes, it’s the jack-of-all-trades who not only knows how the application’s code works but can also do low-level UNIX debugging of your web server processes, analyze your RDBMS’s configuration for potential performance bottlenecks, and check your network’s router configuration for hard-to-find problems. And, more important, after finding the problem, the jack-of-all-trades can quickly make architecture and design decisions, implement code fixes, and deploy a new fixed system to production. In this scenario, the manufacturing scenario seems quaint at best and critically flawed at worst.

I bump into a group of girls congregating around a locker. Jessica, Willow (who is notably the only Willow enrolled in our 397-student class and in our 1,579-student school), and Abby. Miney has labeled them in my notebook, in block letters and underlined with a Sharpie:THE POPULAR BITCHES. When she first used this designation, Miney had to give me a long lecture about how this wasn’t an oxymoron, how someone could be both popular, which I presumed meant that lots of people liked you, and at the same time also be a bitch, which I presumed would have the opposite outcome. Apparently popularity in the context of high school has a negative correlation with people actually liking you but a high correlation with people wanting to be your friend. After careful consideration, this makes sense, though in my case, I am both an outlier and a great example of the fact that correlation does not imply causation. I am nice to everyone but without any upside: People neither like me nor want to be my friend.

1. All-or-Nothing Thinking The tendency to think in extremes like “always” and “never” without considering nuanced degrees between. “My boyfriend broke up with me; I always ruin my relationships.” 2. Overgeneralization The tendency to make broad assumptions based on limited specifics. “If one person thinks I’m stupid, everyone will.” 3. Mental Filter The tendency to focus on small negative details to the exclusion of the big picture. “My A+ average doesn’t matter; I got a C on an assignment.” 4. Disqualifying the Positive The tendency to dismiss positive aspects of an experience for irrational reasons. “If my friend compliments me, she is probably just saying it out of pity.” 5. Jumping to Conclusions The tendency to make unfounded, negative assumptions, often in the form of attempted mind reading or fortune telling. “If my romantic interest doesn’t text me today, he must not be interested.” 6. Catastrophizing The tendency to magnify or minimize certain details of an experience, painting it as worse or more severe than it is. “If my wife leaves me, then I will never be able to recover from my misery.” 7. Emotional Reasoning The tendency to take one’s emotions as evidence of objective truth. “If I feel offended by someone else’s remark, then he must have wronged me.” 8. Should Statements The tendency to apply rigid rules to how one “should” or “must” behave. “My friend criticized my attitude, and that is something that friends should never do.” 9. Labeling The tendency to describe oneself in the form of absolute labels. “If I make a calculation error, it makes me a total idiot.” 10. Personalization The tendency to attribute negative outcomes to oneself without evidence. “If my wife is in a bad mood, then I must have done something to upset her.

Greta's cedar hope chest Is full of pamphlets Glass shelves of romantic vignettes A journal laced with sedimentary prose Norma gathers and collects vintage photoplays Hair combs valentines Lillian allows the animals to scratch And the leather crack And the mail collect in the box as coatings peel Agnes veiled cathedral dweller Smiles with benevolent pain But it's Katrina's fair Tuesday morning As she with caution unlatches the flat door She alone cascades to the basement Careful not to spoil her Calico printed pinafore Composite traits and mannerists All others dissipate Marguerite vigilant She dwells upon frigid casements Sarah's thoughts in high velocity Accusations always pierce and pass Clara abandons her passions for distastes A Miss Lenora P. Sinclair Early for coffee in the pool "I'm resituating all your words" Capital Space Colon Paragraph Sylvia keeps beasts in jars labeled by Kingdom Phylum Class Order Family Genus Species But it's Katrina's fair Tuesday morning As she with caution unlatches the flat door She alone cascades to the basement Careful not to spoil her Calico printed pinafore Composite traits and mannerists All others dissipate Down the way a silk design This face is mine Tis I, Katrina! Katrina, I.

The census reconfirmed the process of defining castes, allocating them certain attributes and inventing extraordinary labels for entire communities, such as ‘martial races’ and ‘criminal tribes’. Just as ‘Brahmin’ became a sought-after designation enshrining social standing, the census definition of an individual’s caste tended to seal the fate of any ‘Shudra’, by fixing his identity across the entire country. Whereas prior to British rule the Shudra had only to leave his village and try his fortunes in a different princely state in India where his caste would not have followed him, colonialism made him a Shudra for life, wherever he was.

From an innovative trio of Dutch, Finnish, and German designers comes a unique concept: a typeface with not one, but three italics. First, the roman: a sprightly, monolinear Humanist. Where Cronos feels like careful calligraphy, Auto is quick writing — the clear but energetic marks of a lively pen. The italics — labeled as Auto 1, 2, and 3 — offer increasingly expressive forms. The progression is like the growth of a plant, starting with basic stems that grow from buds into long vines that visibly overlap where they change direction, and that then extend to long swashes. The three options let users choose the level of embellishment while retaining the type’s basic weight and constitution. This is the same character playing

Emphatically rejecting ali traditional religions and claiming for their teachings the epithet "scientific," various writers tried to substitute a new faith for the old ones. They claimed to know precisely what the mysterious power that directs ali cosmic becoming has in store for mankind. They proclaimed an absolute standard of values. Good is what works along the lines that this power wants mankind to follow; everything else is bad. In their vocabulary "progressive" is a synonym of good and "reactionary" a synonym of bad. Inevitably progress will triumph over reaction because it is impossible for men to divert the course of history from the direction prescribed by the plan of the mysterious prime mover. Such is the metaphysics of Karl Marx, the faith of contemporary selfstyled progressivism. Marxism is a revolutionary doctrine. It expressly declares that the design of the prime mover will be accomplished by civil war. It implies that ultimately in the battles of these campaigns the just cause, that is, the cause of progress, must conquer. Then ali conflicts concerning judgments of value will disappear. The liquidation of ali dissenters will establish the undisputed supremacy of the absolute eternal values. This formula for the solution of conflicts of value judgments is certainly not new. It is a device known and practiced from time immemorial. Kill the infidels! Burn the heretics! What is new is merely the fact that today it is sold to the public under the label of "science.

A 2003 study published in Genetics in Medicine shows that this skepticism about race-specific drugs is not fictional; it is widespread in the black community.77 Participants in an anonymous survey and two focus groups that oversampled for minority groups reported that they would be highly suspicious of race-labeled drugs. Nearly half said they would be very suspicious of their safety, and 40 percent said they would be very suspicious of their efficacy. In fact, 13 percent of African Americans said they would choose a drug labeled for whites over one designated for blacks. At a conference on BiDil, an elderly black woman in the audience stood up and said, “If I were sick and somebody told me that they had a drug just for black people to help me, I’d say to them: give me what the white people are taking.

After the bourgeoisie, middle class, and merchants instigated the French Revolution and sat on the left side of the aisle in opposition to the authoritarians, their legacy was ignored. The Socialist and nationalist intelligentsia sought to consciously bury the memory of original left-wing middle-class history and sitting arrangements. They mercilessly co-opted the left-wing label from the bourgeoisie revolutionary ‘Free Left,’ and denounced anyone who opposed their social revolution as reactionary or right-wing. These usurpers not only stole the left-wing designation from the bourgeoisie insurgents, but also absconded with their revolutionary ancestry. English historian William Doyle acknowledged this historical thievery, writing that after the French Revolution, the socialists were able to ‘appropriate the left-wing label and… lay exclusive claim to the revolutionary heritage.

The RBMK forgoes a conventional pressure vessel and instead only uses reinforced concrete around the sides of the reactor, with a heavy metal plate called a biological shield at the top and bottom. Adding a proper pressure vessel, built to the standards and complexity required by the RBMK design, was estimated to double the cost of each reactor. The fourth and final barrier is an airtight containment building. It is well known that nuclear containment buildings are very, very heavily reinforced, with concrete and/or steel walls often several meters thick. They are built to withstand the external impact of an airliner crashing into them at hundreds of miles-per-hour, but their other purpose is to contain the unthinkable breach of a pressure vessel. Unbelievably, the RBMK’s accompanying reactor building is insufficient to be labelled as a true containment building, presumably as part of further cost saving measures.

The bottom drawer. Last chance. Camping equipment. Vuarnet sunglasses, three pairs without cases. She had three, six, ten of everything. Except! Except! And there it was. There it was. The gold. His gold. At the bottom of the bottom drawer, where he should have begun in the first place, in among a jumble of old schoolbooks and more teddy bears, a simple Scotties box, design of white, liliac, and pale green flowers on a lemony-white background "Each box of Scotties offers the softness and strength you want for your family..." You're no fool, D. Handwritten label on the box read, "Recipes." You cunning girl. I love you. Recipes. I'll give you teddy bears up the gazoo! Inside the Scotties box were her recipes - "Deborah's Sponge Cake," "Deborah's Brownies", "Deborah's Chocolate Chip Cookies," "Deborah's Divine Lemon Cake" - neatly written in blue ink in her hand. A fountain pen. The last kid in America to write with a fountain pen. You won't last five minutes in Bahia. A short, very stout woman was standing in the doorway of Deborah's bedroom screaming.

Subterfuge as a woman was always more complicated than subterfuge as a man; the guise of femininity required further insight, required understanding of the cultural context in which the costume would be viewed. For a man, changes in accoutrements and clothing created changes in status perception, but, no matter the culture, a man was a man. A woman, on the other hand, was never JUST a woman. A woman was an object, a canvas, upon which society and culture painted labels and framed unspoken expectations, a collectively owned piece upon which shame, scorn, and punishment should be heaped if she failed to confirm to the prescribed design. Even in the most forward-thinking countries, subconscious collusion and tacit social agreement put the value of the opinions and contributions of women at less than those of a full person - somewhere between child and adult. Subterfuge as a woman was always more complicated because a man in a suit was a man in a suit, but a woman in a dress with a hemline two inches too short was a slut, and, in the wrong part of town, a whore, and, in the wrong country, a corpse not quite yet dead.

The influence of rationalism has indeed been so profound and pervasive that, in general, the more intelligent an educated person is, the more likely he or she now is not only to be a rationalist, but also to hold socialist views (regardless of whether he or she is sufficiently doctrinal to attach to his or her views any label, including ‘socialist’). The higher we climb up the ladder of intelligence, the more we talk with intellectuals, the more likely we are to encounter socialist convictions. Rationalists tend to be intelligent and intellectual; and intelligent intellectuals tend to be socialists. One’s initial surprise at finding that intelligent people tend to be socialists diminishes when one realises that, of course, intelligent people will tend to overvalue intelligence, and to suppose that we must owe all the advantages and opportunities that our civilisation offers to deliberate design rather than to following traditional rules, and likewise to suppose that we can, by exercising our reason, eliminate any remaining undesired features by still more intelligent reflection, and still more appropriate design and ‘rational coordination’ of our undertakings.

■​Identify your counterpart’s negotiating style. Once you know whether they are Accommodator, Assertive, or Analyst, you’ll know the correct way to approach them. ■​Prepare, prepare, prepare. When the pressure is on, you don’t rise to the occasion; you fall to your highest level of preparation. So design an ambitious but legitimate goal and then game out the labels, calibrated questions, and responses you’ll use to get there. That way, once you’re at the bargaining table, you won’t have to wing it. ■​Get ready to take a punch. Kick-ass negotiators usually lead with an extreme anchor to knock you off your game. If you’re not ready, you’ll flee to your maximum without a fight. So prepare your dodging tactics to avoid getting sucked into the compromise trap. ■​Set boundaries, and learn to take a punch or punch back, without anger. The guy across the table is not the problem; the situation is. ■​Prepare an Ackerman plan. Before you head into the weeds of bargaining, you’ll need a plan of extreme anchor, calibrated questions, and well-defined offers. Remember: 65, 85, 95, 100 percent. Decreasing raises and ending on nonround numbers will get your counterpart to believe that he’s squeezing you for all you’re worth when you’re really getting to the number you want. CHAPTER 10

LOG ENTRY: SOL 118 My conversation with NASA about the water reclaimer was boring and riddled with technical details. So I'll paraphrase it for you: Me: "This is obviously a clog. How about I take it apart and check the internal tubing?" NASA: (after five hours of deliberation) "No. You'll fuck it up and die." So I took it apart. Yes, I know. NASA has a lot of ultra-smart people and I should really do what they say. And I'm being too adversarial, considering they spend all day working on how to save my life. I just get sick of being told how to wipe my ass. Independence was one of the qualities they look for when choosing Ares astronauts. It's a thirteen-month mission, most of it spent light-minutes away from Earth. They wanted people who would act on their own initiative. If Commander Lewis were here, I'd do whatever she said, no problem. But a committee of faceless bureaucrats back on Earth? Sorry, I'm just having a tough time with it. I was really careful. I labeled every piece as I dismantled it, and laid everything out on a table. I have the schematics in the computer so nothing was a surprise. And just as I'd suspected, there was a clogged tube. The water reclaimer was designed to purify urine and strain humidity out of the air ( you exhale almost as much water as you piss). I've mixed my water with soil making it mineral water. The minerals built up in the water reclaimer. I cleaned out the tubing and put it all back together. I completely solved the problem. I'll have to do it again someday, but not for a hundred sols or so. No big deal. I told NASA what I did. Our (paraphrased) conversation was: Me: "I took it apart, found the problem, and fixed it." NASA: "Dick.

Gentleman,” I purr smoothly in greeting. Ezra and Cort circle me like sharks scenting blood. I know who they are, but not who is who since they’re wearing black hoods over their heads. It covers them to the shoulder and has holes for the eyes and mouth. Their clothing is identical Italian designer label suits. Even their shoes are the same. Their eyes glow like steel ball-bearings from the safety of their masks. The mouths are different- one serious, one snarky- both ruby-red and kissable. While they circle Fate and me several times taking our measure, the other Master stands in a sphere of his own confidence. He’s older and I don’t mean just in age, but knowledge. Ezra and Cortez feel like babies compared to this man. I bet he’s who I really have to impress. I wait, always meeting their eyes when their path moves them back to my face. I don’t follow them with my gaze- I wait. “Hello,” the hood with the serious lips speaks in a smooth deep tone. I know it’s not his true voice, but the one Kris calls The Boss. His eyes are kind and assessing. No one pays Fate any mind as she cowers at my thigh. I hold their undivided attention. Curly-locks is quiet- watchful- a predator sighting its quarry. Snarky mouth is leering at my chest and I smirk. Caught ya, Cortez Abernathy. “I seem to be at a disadvantage conversing with you while you’re hooded. I can’t see you, but you can see me.” I try to get them to out themselves. It’s a longshot. “And who are you, Ma’am?” Ezra asks respectfully. “Please call me Queen.” I draw on all of my lessons from Hillbrook to pull me through this conversation. The power in the air is stifling. I wonder if it’s difficult for them to be in the same room without having a cage match for dominance. I feel like I’m on Animal Planet and the lions are circling. “Queen, indeed,” Cort says snidely under his breath and I wince. I turn my face from them in embarrassment. I should have gone with something less- less everything. I know I’m strong, but the word also emulates elegance and beauty. I’m neither. Have to say, tonight has sucked for my self-esteem. First, the dominant one overlooks me for Fate and now Cortez makes fun of me- lovely. “What did you say to upset her?” Ezra accuses Cortez. “Nothing,” Cort complains in confusion. “Please excuse my partner. Words are his profession and it seems they have failed him this evening. I will apologize for not sharing our names, but this gentleman is Dexter.” He gestures to the dominant man. I wait for him to shake my hand like a civilized person. He does not- he actually crosses his arms over his chest in disobedience. This shit is going to be a piece of cake.

It’s a perspective on story that may also shed light on why you and I and everyone else spend a couple of hours each day concocting tales that we rarely remember and more rarely share. By day I mean night, and the tales are those we produce during REM sleep. Well over a century since Freud’s The Interpretation of Dreams, there is still no consensus on why we dream. I read Freud’s book for a junior-year high school class called Hygiene (yes, that’s really what it was called), a somewhat bizarre requirement taught by the school’s gym teachers and sports coaches that focused on first aid and common standards of cleanliness. Lacking material to fill an entire semester, the class was padded by mandatory student presentations on topics deemed loosely relevant. I chose sleep and dreams and probably took it all too seriously, reading Freud and spending after-school hours combing through research literature. The wow moment for me, and for the class too, was the work of Michel Jouvet, who in the late 1950s explored the dream world of cats.32 By impairing part of the cat brain (the locus coeruleus, if you like that sort of thing), Jouvet removed a neural block that ordinarily prevents dream thoughts from stimulating bodily action, resulting in sleeping cats who crouched and arched and hissed and pawed, presumably reacting to imaginary predators and prey. If you didn’t know the animals were asleep, you might think they were practicing a feline kata. More recently, studies on rats using more refined neurological probes have shown that their brain patterns when dreaming so closely match those recorded when awake and learning a new maze that researchers can track the progress of the dreaming rat mind as it retraces its earlier steps.33 When cats and rats dream it surely seems they’re rehearsing behaviors relevant to survival. Our common ancestor with cats and rodents lived some seventy or eighty million years ago, so extrapolating a speculative conclusion across species separated by tens of thousands of millennia comes with ample warning labels. But one can imagine that our language-infused minds may produce dreams for a similar purpose: to provide cognitive and emotional workouts that enhance knowledge and exercise intuition—nocturnal sessions on the flight simulator of story. Perhaps that is why in a typical life span we each spend a solid seven years with eyes closed, body mostly paralyzed, consuming our self-authored tales.34 Intrinsically, though, storytelling is not a solitary medium. Storytelling is our most powerful means for inhabiting other minds. And as a deeply social species, the ability to momentarily move into the mind of another may have been essential to our survival and our dominance. This offers a related design rationale for coding story into the human behavioral repertoire—for identifying, that is, the adaptive utility of our storytelling instinct.

To give you a sense of the sheer volume of unprocessed information that comes up the spinal cord into the thalamus, let’s consider just one aspect: vision, since many of our memories are encoded this way. There are roughly 130 million cells in the eye’s retina, called cones and rods; they process and record 100 million bits of information from the landscape at any time. This vast amount of data is then collected and sent down the optic nerve, which transports 9 million bits of information per second, and on to the thalamus. From there, the information reaches the occipital lobe, at the very back of the brain. This visual cortex, in turn, begins the arduous process of analyzing this mountain of data. The visual cortex consists of several patches at the back of the brain, each of which is designed for a specific task. They are labeled V1 to V8. Remarkably, the area called V1 is like a screen; it actually creates a pattern on the back of your brain very similar in shape and form to the original image. This image bears a striking resemblance to the original, except that the very center of your eye, the fovea, occupies a much larger area in V1 (since the fovea has the highest concentration of neurons). The image cast on V1 is therefore not a perfect replica of the landscape but is distorted, with the central region of the image taking up most of the space. Besides V1, other areas of the occipital lobe process different aspects of the image, including: •  Stereo vision. These neurons compare the images coming in from each eye. This is done in area V2. •  Distance. These neurons calculate the distance to an object, using shadows and other information from both eyes. This is done in area V3. •  Colors are processed in area V4. •  Motion. Different circuits can pick out different classes of motion, including straight-line, spiral, and expanding motion. This is done in area V5. More than thirty different neural circuits involved with vision have been identified, but there are probably many more. From the occipital lobe, the information is sent to the prefrontal cortex, where you finally “see” the image and form your short-term memory. The information is then sent to the hippocampus, which processes it and stores it for up to twenty-four hours. The memory is then chopped up and scattered among the various cortices. The point here is that vision, which we think happens effortlessly, requires billions of neurons firing in sequence, transmitting millions of bits of information per second. And remember that we have signals from five sense organs, plus emotions associated with each image. All this information is processed by the hippocampus to create a simple memory of an image. At present, no machine can match the sophistication of this process, so replicating it presents an enormous challenge for scientists who want to create an artificial hippocampus for the human brain.

Modernism', as a label, has currency in the arts, architecture, planning, landscape, politics, theology, cultural history and elsewhere.

The Wikipedic superficiality and political frivolity with which these grand historical and psychological themes are applied to the gory drama are matched by the appropriation of a few jingling baubles of feminist dialogue meant to get viewers hungry for “substance” to salivate. They’re the product and the fruit of lazy filmmaking. The movie has nothing to say about women’s history, feminist politics, civil violence, the Holocaust, the Cold War, or German culture. Instead, Guadagnino thrusts some thusly labelled trinkets at viewers and suggests that they try to assemble them. The result is sordid, flimsy Holocaust kitsch, fanatical chic, with all the actual political substance of a designer Che T-shirt. When a few riffs of dialogue, midway through the film, speak of a character’s fate in Theresienstadt, one wants to tell the script to get that word out of its mouth.

Philip Knight, who founded Nike, famously paid Carolyn Davidson just $35 to design their now-famous Swoosh logo.

We're very excited about our new line of products." John squeezed his wife's hand. "We produce churned butter with sea salt imported from France. And we just started a line of yogurt with cream on top that sold very well at the farmers market." "Try the milk. It's from Ollie, my favorite cow," Jenny interrupted, placing a tray and two glasses on the coffee table. "Did you milk her yourself?" James took a cookie and dipped it in the glass of milk. "My dad says I'm not old enough. Ollie is my best friend. Would you like to meet her?" "I'd love to meet Ollie." James stood up and brushed cookie crumbs from his slacks. "Some of my best friends growing up were cows." James followed Jenny to the barn and Cassie pored over brochures and marketing plans with John and Selma. She liked the design of their butter containers: ceramic pots with black-and-white labels and a cow's hoofprint on the bottom. "And I love the idea of selling your milk in reusable glass bottles." Cassie put down her pen. "We'll have a whole fridge of milk in colored bottles. And we'll put a display of the butter pots next to the bread oven. Customers can sample fresh baked bread with churned butter.

Considering the design of this new system of control, it is astonishing that so many people labeled criminals still manage to care for and feed their children, hold together marriages, obtain employment, and start businesses. Perhaps most heroic are those who, upon release, launch social justice organizations that challenge the discrimination ex-offenders face and provide desperately needed support for those newly released from prison. These heroes go largely unnoticed by politicians who prefer to blame those who fail, rather than praise with admiration and awe all those who somehow manage, despite seemingly insurmountable hurdles, to survive.

For each of his enemies—and, actually, for each of his friends—the issue for him came down, in many ways, to their personal press plan. The media was the battlefield. Trump assumed everybody wanted his or her fifteen minutes and that everybody had a press strategy for when they got them. If you couldn’t get press directly for yourself, you became a leaker. There was no happenstance news, in Trump’s view. All news was manipulated and designed, planned and planted. All news was to some extent fake—he understood that very well, because he himself had faked it so many times in his career. This was why he had so naturally cottoned to the “fake news” label. “I’ve made stuff up forever, and they always print it,” he bragged.

The restaurant kept his own wines in their cellar, and at random they pulled out great vintages. (The Rothschilds had asked Lucian to design a label for their Mouton-Rothschild cuvée,

If the gospel lacks correspondence to reality, why is it that the majority of believers never comes to terms with this? As I expressed in my opening chapter, I am convinced it is not due to a lack of intelligence. Nor is it due to a lack of goodness or noble intentions on the part of most believers. Rather, from the perspective of one who has escaped the finely tuned clutches of the Christian machinery designed to keep me in the fold, I see it primarily as a lack of courage, at least for those who have encountered good reasons for doubting. I, like most believers, experienced serious doubts as a young Christian, but I lacked the courage to pit my reservations against the authority of the church and against its fallible, humanly authored scriptures, finding it safer to submit to the supremely well-crafted, guilt-inducing tactics of apologists who assured me that all the fault lay with me and not with the divinely inspired Bible. I capitulated and managed to hold my doubts at bay for over a decade longer while serving God on the mission field. Many if not most of you have faced similar questions and misgivings about the Bible and the Christian faith, even if not to the same extent. You might be like me during my initial short-lived crises of faith: I could not bring myself to face with courage the possibility that life might not have any cosmic Meaning; that there might be no higher power to guide, protect, and provide for me; that justice might not prevail in the long run; that I might no longer be able to hold sinners accountable with the words, "Thus says the Lord"; that life ends at the grave; or that I might have followed and lead others to follow a grand mistake. I lacked the courage to face my church, family, and friends whom I feared would look upon me as a reprobate. I lacked the courage to think for myself—to accept that the virtues of humility and meekness must not be used as an excuse for failing to challenge entrenched ideas that lack sufficient evidence. In short, I preferred to squelch the seed of doubt and label it as sin rather than as healthy, critical thinking, lest it flower and make life unbearable. That I viewed my incipient doubt and disbelief as sin was no accident: the church has a powerful vested interest in keeping believers in the fold, and it will not let them go without a fight. My courage-squelching guilt or angst was the result of a concerted effort developed over the centuries to make me feel like a depraved worm, a proud and willful rebel, a traitor, a God-hater, and an enemy of all that is good. I was programmed to consider that I would be better off if I were to commit adultery or murder than if I were to abandon the one who created me and redeemed me. Without Christ I would be worse than a good-for-nothing, and, like the traitor Judas, it would have been better for me had I never been born. No wonder most believers never muster the courage to break free from this cage!

Cheat Sheet   Capture – System for capturing new inputs   • Desk • Phone • Email     Action steps   1. Set up Capture system   • Designate note-taking process on phone • Create “In-basket” for desk • Clean out email inbox        –Unsubscribe from unnecessary emails        –Create filters for verification messages   2. Set up system for scanning receipts   • Create Evernote Account • Download Scannable • Read tutorial on scanning receipts with Scannable   Filter – Process for simplified decision-making   • Do it • Delegate it • Defer it • Dump it     Action steps   1. Set up a Tickler File   • Purchase and label 43 folders and file holder or • Read tutorial on creating Tickler file in Evernote   2. Set up “Next Actions” list   • Download preferred to-do app (Eg. Wunderlist) • Add necessary lists   3. Set up other useful lists in Evernote   • Download templates for useful lists   4. Opt out of junk mail   Organize – Maintaining your system   • Weekly Review     Action steps   1.    Schedule a time each week for a “Weekly Review” 2. Download “Weekly Planner”       Click here for a printable version of this cheat sheet summary.   Thank You Before you go, I’d like to say “thank you” for purchasing my book. You

Zimbardo could not see the brutality himself because he was already too deep into his chosen role of Warden and lost his exterior view of his sociological “experiment”. He could not see clearly what was happening. More recently, Zimbardo has acted as a consultant to one of the arrested soldiers in the recent Abu Ghraib prison torture. He never denied the culpability of the individuals involved but was certain to bring up the lack of oversight and structure. In his recent book he states “Aberrant, illegal or immoral behavior by individuals in service professions, such as policemen, corrections officers, and soldiers, are typically labeled the misdeeds of “a few bad apples”. The implication is that they are a rare exception and must be set on one side of the impermeable line between evil and good, with the majority of good apples set on the other side. But who is making the distinction? Usually it is the guardians of the system, who want to isolate the problem in order to deflect attention and blame away from those at the top who may be responsible for creating untenable working conditions or for a lack of oversight or supervision. Again the bad-apple dispositional view ignores the apple barrel and its potentially corrupting situational impact on those within it. “A systems analysis focuses on the barrel makers, on those with the power to design the barrel.” Zimbardo isolated 7 social processes that grease the slippery slope of evil. I found myself in all of these seven steps, to a greater or lesser degree. They are: 1) Mindlessly taking the first step. 2) Dehumanization of others. 3) De-individualization of self (anonymity). 4) Diffusion of personal responsibility. 5) Blind obedience to authority. 6) Uncritical conformity to the group’s norms. 7) Passive tolerance of evil, through inaction, or indifference. In hindsight, I can see each one of these points were present in the apple barrel of Scientology that I lived through.   Acknowledgments                     There are numerous people I would like to acknowledge for their support and encouragement during the very difficult task of going back to some dark places in my past to get this book written. They do no want their names used, but they know who they are, and my appreciation is deep and well known to them. I would like to thank Jeferson Hawkins for both his Cover designs and other help along this road. I want to acknowledge Bernice Mennis, Ben Bashore for their personal help over the years. There is much I can say about Vermont College, but the simplest is that they gave me the environment, freedom and courage to study what I needed to write

The Scriptures tell us that right and wrong do exist. Our duty is to do what is right, and it is not too difficult to discern. For example, look at the issue of transgendered people and using bathrooms. Just because someone is confused, doesn’t mean we give up our common sense. Many who have had sex-change surgery want to change back. They have big regrets. They may change their looks on the outside, but their chromosomes stay the same on the inside. Figuring out which bathroom to use should be a pretty simple matter, if you think about it. God has given each of us a certain kind of plumbing. Guys go to one bathroom and ladies go to another. You see, bathrooms are supposed to be biological and not social. But, of course, there is much more to this agenda than meets the eye. This is the breakdown of the family. This is an assault on what God says is right and wrong. God says man and woman in marriage, and the world says any combination of genders in marriage is fine. The Bible says to have kids within a heterosexual family, and the world says to have kids within any kind of family structure you want. On a recent plane flight, a guy named John was sitting next to me. He loved logic. Everything had to be logical for him. When I asked him, “If you could have any job on planet Earth and money wasn’t an issue, what would you want to do?” He didn’t hesitate. He said, “Philosophy professor at a university!” I already knew this was going to be a good conversation, but his reply was icing on the cake! Then out of nowhere he asked me, “What do you think about gay marriage?” This seems to be the only question on people’s minds these days! Some people are interested in your answer; others just want to label you a bigot. Whether or not they want to categorize you doesn’t matter; our job is to tell people the truth. So I asked him, “When people get married, how many people get married?” He responded that he didn’t understand my question. So I said, “When you go to a marriage ceremony in India, China, Russia, Canada, or the United States, how many people are in that ceremony?” He replied, “Two.” I then continued, “Where did the number come from?” You should have seen the look on his face. He didn’t have a clue. I let him know it came from the oldest writing ever on the subject of marriage. It came from the Jewish Torah, and in the book of Genesis, it says: Therefore shall a man leave his father and his mother, and shall cleave unto his wife: and they shall be one flesh. Genesis 2:24 The interesting thing was that John knew the verse! When I said it out loud, he finished it by saying, “one flesh.” Someone had taught him that verse at some point through the years. Then I said, “Whoever gets to tell you how many people can get married can also tell you who gets to be in that number.” He loved the logic. But, of course, God is logical. That is why it is logical to believe in Him. I also read somewhere: Whoever designs marriage gets to define marriage! That is a good statement, and I have been using it as I talk with people about this subject.

Many solar photovoltaic designers have built systems based on the electrical ratings on the solar module, not realizing that a solar module can put out far more current than what its electrical label states!

Bill Silver was anything but surprised to see the abilities typical for one of the so-called special children of the twenty-first century. That was the label they wore in the scientific world. A boom in the birthrate of such children had risen suspectingly fast, compared to the last century, puzzling them. Thus, the global Government recognized a serious threat in the thousands of such faces. Bill personally found himself in the laboratory designed to run tests on these gifted children, so he was completely aware of what people like Scarlett were practically capable of doing. The Government worried that one day these gifted children would become an army impossible to defeat because of the nature of their characters which made them impossible to manipulate, control or mislead. The gifted ones did not know the mere meaning of obedience in any shape or form.

Science fairs became a way to show up those who labeled me for my family’s circumstances. By

Shallow. Harmless. A little bit stupid. Crazy in love with you. Needs access to every part of the house. Let’s see . . . Who am I? Well, Roman’s trophy wife, of course. I am pretty, elegant, and extremely snobbish. I love wearing expensive clothes, just the best labels. I’m not really into dresses unless the occasion requires it. I much more prefer designer jeans, paired with silky blouses. The heels are a must.

Grab another sheet of paper and label it “Potential Benefits.” Potential Benefits 1. 2. 3. 4. 5. 6. 7.

Separation of concerns is a fancy name for when information is organized and encapsulated into modules. The concept is closely related to the phrase “a place for everything and everything in its place.” Separation of concerns is essential when you’re managing a lot of content. For website design, the modules can be paragraphs, page sections, pages, or groups of pages: You can encapsulate benefits into clearly labeled paragraphs. Many winning websites clearly encapsulate their content into separate page sections. The navigation bars of many websites clearly encapsulate the content into groups of pages. (In one of our case studies, we describe how we used this technique to increase paid memberships for Smart Insights by 75%.) By modularizing, you allow your visitors to easily find the information that they need, and to ignore the rest. It’s hard to stress how important it is to organize information into an architecture that’s easy to navigate. Once a visitor is lost, it’s difficult to show them counterobjections. They’ll never find them.

Mom says as we both enter the background-designated trailer bathroom. I’d been holding my poop for an hour and couldn’t hold it anymore, so I finally asked a person with a walkie-talkie if I could please go, even though Mom tells me I might be labeled difficult for doing so. “Sorry,” I say while I poop and Mom wets a paper towel with water. I’m embarrassed she still insists on wiping my butt. I tried to tell her recently that now that I’m eight, I think I can handle it, but she looked like she was gonna cry and said she needs to do it until I’m at least ten because she doesn’t want skid marks on my Pocahontas underwear. I know if I did it there wouldn’t be skid marks, but it’s Mom’s tears I’m more worried about.

The rules say you must wear the uniform, but nowhere does it say you cannot modify the uniform. Nor are there strict guidelines on how it should be worn, length, and so on. It is very rare for a student to get creative with her uniform; the last one who did so now has her own fashion label." Lady Beat smiled. "But your design is better.

The key of the two-factor theory is that the arousal state is actually the same thing in every case—that there is no physiological difference between, say, anger and fear. We just label them differently.

nothing statusy about being stranded on the road. Designer-label companies charge more because they've spent a fortune on marketing and advertising to build their brand's status, their perceived value. I roll my eyes at people who, for example, wear Facconable shirts or Rolex watches. Right or wrong, I perceive them as so insecure that they need to attempt to appear worthy by silly spending.

Unistructural Memorize, identify, recognize, count, define, draw, find, label, match, name, quote, recall, recite, order, tell, write, imitate Multistructural Classify, describe, list, report, discuss, illustrate, select, narrate, compute, sequence, outline, separate Relational Apply, integrate, analyse, explain, predict, conclude, summarize (précis), review, argue, transfer, make a plan, characterize, compare, contrast, differentiate, organize, debate, make a case, construct, review and rewrite, examine, translate, paraphrase, solve a problem Extended abstract Theorize, hypothesize, generalize, reflect, generate, create, compose, invent, originate, prove from first principles, make an original case, solve from first principles Table 7.2  Some more ILO verbs from Bloom’s revised taxonomy Remembering Define, describe, draw, find, identify, label, list, match, name, quote, recall, recite, tell, write Understanding Classify, compare, conclude, demonstrate, discuss, exemplify, explain, identify, illustrate, interpret, paraphrase, predict, report Applying Apply, change, choose, compute, dramatize, implement, interview, prepare, produce, role play, select, show, transfer, use Analysing Analyse, characterize, classify, compare, contrast, debate, deconstruct, deduce, differentiate, discriminate, distinguish, examine, organize, outline, relate, research, separate, structure Evaluating Appraise, argue, assess, choose, conclude, critique, decide, evaluate, judge, justify, monitor, predict, prioritize, prove, rank, rate, select Creating Compose, construct, create, design, develop, generate, hypothesize, invent, make, perform, plan, produce

Beyond One-Way ANOVA The approach described in the preceding section is called one-way ANOVA. This scenario is easily generalized to accommodate more than one independent variable. These independent variables are either discrete (called factors) or continuous (called covariates). These approaches are called n-way ANOVA or ANCOVA (the “C” indicates the presence of covariates). Two way ANOVA, for example, allows for testing of the effect of two different independent variables on the dependent variable, as well as the interaction of these two independent variables. An interaction effect between two variables describes the way that variables “work together” to have an effect on the dependent variable. This is perhaps best illustrated by an example. Suppose that an analyst wants to know whether the number of health care information workshops attended, as well as a person’s education, are associated with healthy lifestyle behaviors. Although we can surely theorize how attending health care information workshops and a person’s education can each affect an individual’s healthy lifestyle behaviors, it is also easy to see that the level of education can affect a person’s propensity for attending health care information workshops, as well. Hence, an interaction effect could also exist between these two independent variables (factors). The effects of each independent variable on the dependent variable are called main effects (as distinct from interaction effects). To continue the earlier example, suppose that in addition to population, an analyst also wants to consider a measure of the watershed’s preexisting condition, such as the number of plant and animal species at risk in the watershed. Two-way ANOVA produces the results shown in Table 13.4, using the transformed variable mentioned earlier. The first row, labeled “model,” refers to the combined effects of all main and interaction effects in the model on the dependent variable. This is the global F-test. The “model” row shows that the two main effects and the single interaction effect, when considered together, are significantly associated with changes in the dependent variable (p < .000). However, the results also show a reduced significance level of “population” (now, p = .064), which seems related to the interaction effect (p = .076). Although neither effect is significant at conventional levels, the results do suggest that an interaction effect is present between population and watershed condition (of which the number of at-risk species is an indicator) on watershed wetland loss. Post-hoc tests are only provided separately for each of the independent variables (factors), and the results show the same homogeneous grouping for both of the independent variables. Table 13.4 Two-Way ANOVA Results As we noted earlier, ANOVA is a family of statistical techniques that allow for a broad range of rather complex experimental designs. Complete coverage of these techniques is well beyond the scope of this book, but in general, many of these techniques aim to discern the effect of variables in the presence of other (control) variables. ANOVA is but one approach for addressing control variables. A far more common approach in public policy, economics, political science, and public administration (as well as in many others fields) is multiple regression (see Chapter 15). Many analysts feel that ANOVA and regression are largely equivalent. Historically, the preference for ANOVA stems from its uses in medical and agricultural research, with applications in education and psychology. Finally, the ANOVA approach can be generalized to allow for testing on two or more dependent variables. This approach is called multiple analysis of variance, or MANOVA. Regression-based analysis can also be used for dealing with multiple dependent variables, as mentioned in Chapter 17.

Perceived affordances help people figure out what actions are possible without the need for labels or instructions.

Following Jesus Christ was the sum of their entire existence. At the moment when life itself was on the line, nothing else mattered besides identifying themselves with Him. For these faithful believers, the name “Christian” was much more than a religious designation. It defined everything about them, including how they viewed both themselves and the world around them. The label underscored their love for a crucified Messiah along with their willingness to follow Him no matter the cost. It told of the wholesale transformation God had produced in their hearts, and witnessed to the fact that they had been made completely new in Him. They had died to their old way of life, having been born again into the family of God. Christian was not simply a title, but an entirely new way of thinking—one that had serious implications for how they lived—and ultimately how they died.

Let us not argue over our being labeled as either spiritual or carnal. If we are not governed by the Holy Spirit what profit will the mere designation of spiritual be to us? This is after all a matter of life, not of title.

the proper natural mapping requires no diagrams, no labels, and no instructions.

Lego Motorcycle. The toy Lego motorcycle is shown assembled (A) and in pieces (B). It has fifteen pieces so cleverly constructed that even an adult can put them together. The design exploits constraints to specify just which pieces fit where. Physical constraints limit alternative placements. Cultural and semantic constraints provide the necessary clues for further decisions. For example, cultural constraints dictate the placement of the three lights (red, blue, and yellow) and semantic constraints stop the user from putting the head backward on the body or the pieces labeled “police” upside down.

Bad design cannot be patched up with labels, instruction manuals or traingin courses.

Paul Costelloe One of the most established and experienced names in British fashion, Irish-born Paul Costelloe has maintained a highly successful design label for more than twenty-five years. He was educated in Paris and Milan, and has since become known for his expertise in fabrics, primarily crisp linen and tweed. I remember another moment, in the pouring rain in Hyde Park, when Pavarotti was singing for an audience. Diana went up to him in a design of mine, a double-breasted suit consisting of a jacket and skirt. She was absolutely soaked and she was beautifully suntanned. To me, the most radiant photograph of her that has ever appeared anywhere was taken then. If you ever get a chance to look at it, you must. It is featured in a couple of books about her. It really is something special to me--I have it on my wall, in my studio, at this very moment. Whenever I look at it, I get a lump in my throat. There was another occasion when she wore something of mine that stands out in my mind. Diana was wearing a very sheer skirt and jacket and was standing in the sun. She was in India, in front of the Taj Mahal, and her skirt was see-through. Of course, the press went full out on that. My last memory of her is when she was wearing a linen dress of mine in Melbourne and was surrounded by a large group of Australian swimmers. That, for me, was a very exciting moment. She was always incredibly polite, incredibly generous. There is simply no comparison. She had a completely different manner from everyone else. I have been to Buckingham Palace, and she was always far above the rest. I must have been the one and only Irishman ever to dress a member of the Royal Family!

Paul Costelloe One of the most established and experienced names in British fashion, Irish-born Paul Costelloe has maintained a highly successful design label for more than twenty-five years. He was educated in Paris and Milan, and has since become known for his expertise in fabrics, primarily crisp linen and tweed. I was commuting to London from Ireland at the time when I got a call to come to Kensington Palace. I got a minicab and threw some garments in the back of the car, and the driver drove me to Kensington Palace. The police at the gate were surprised to see a battered minicab--it was no black cab, if you know the difference between a black cab and a minicab in London (a minicab is half the price of a black cab and always more battered). Anyway, they asked me who I was. I said, “I have an appointment to see Diana,” and they told me to wait. They were reluctant to let me through the gates--it was during the major troubles in Northern Ireland, during the mid to late seventies and early eighties, when Belfast was blazing--but I was soon met at the door. I remember hauling my garments up the stairs of the palace. I fell. Diana came halfway down the stairs and gave me a hand with the garments. Then we went into the living room and had a lovely cup of tea, and I met the children, William and Harry. She tried on some of the garments right there in front of me. I (being a confirmed heterosexual) found her very attraction. I came back down the stairs, and half an hour later she made her selection. She was a perfect size 10 (that would be a U.S. size 8), except she was tall, so a few things had to be lengthened. She was an absolute delight. Afterward, I went into Hyde Park for the afternoon and sat on a bench. I just couldn’t believe what had just happened!

The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting. It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later. Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. The narrator of this story is Steve Jobs, the legendary CEO of Apple. The story was part of his famous Stanford commencement speech in 2005.[23] It’s a perfect illustration of how passion and purpose drive success, not the crossing of an imaginary finish line in the future. Forget the finish line. It doesn’t exist. Instead, look for passion and purpose directly in front of you. The dots will connect later, I promise—and so does Steve.

Section One Summary Here’s what you should take away from this section about on-page optimization:         On-page optimization is what you do on your website to influence SERPs on Google.         Doing proper keyword research is the first step to a successful SEO campaign.         Having proper meta tags is essential. Always include your keyword phrase(s) in your meta tags.         The proper meta tags include your title tag, description tag, keywords tag, and robots tag.         Choose your URL carefully. Your URL doesn’t have to have your keyword included but it helps when other sites link to your site. Avoid exact match domains.         How you format your page is important for optimization purposes.         Make sure you design your web pages so Google is forced to read your on-page content first.         Verify that your code is W3C compliant.         Don’t forget to include your keyword phrase(s) in , , and header tags. This signifies the importance of your content to Google.         Label each graphic with an alt tag that includes your keyword phrase.         Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page.         Eliminate Flash if it’s the main presentation of your website. Google does not view this favorably.         If you’re going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file.         Include a sitemap that’s easily accessible by Google. Submit an XML version of your sitemap through Google Webmaster Tools.          Never underestimate the power of internal linking. A good internal linking structure can improve your SERPs.          Keyword development is one of the most important on-page optimization strategies.          Research keywords and competing websites to select ideal keywords.          Research the strength of competing websites before selecting your final keywords using Google PR and authority (ex: number of inbound links).          Page load speed is a significant factor in Google rankings. Ensure that your home page loads more quickly than those of competing

In many cases, you are not buying a product, but an "identity enhancer." Designer labels are primarily collective identities that you buy into. They are expensive and therefore "exclusive." If everybody could buy them, they would lose their psychological value and all you would be left with would be their material value, which likely amounts to a fraction of what you paid. What keeps the so-called consumer society going is the fact that trying to find yourself through things doesn't work. The ego satisfaction is short-lived, and so you keep looking for more; you keep buying and keep consuming.

Dimensional designers listen carefully to the emphasis on product, market, and time. Most people find it intuitive to think of such a business as a cube of data, with the edges labeled product, market, and time. Imagine slicing and dicing along each of these dimensions. Points inside the cube are where the measurements, such as sales volume or profit, for that combination of product, market, and time are stored. The ability to visualize something as abstract as a set of data in a concrete and tangible way is the secret of understandability. If

The world of advertising, whose list of sins runs deep, has sinned most by branding these people as creatives, which the world of web design sadly adopted as its own. Calling someone a creative doesn’t elevate. It marginalizes. The label excludes designers from conversations about strategy, product definition, business goals, and metrics. It sets them apart from other employees as people who aren’t bound by the same expectations and requirements. It diminishes their opportunity to be seen as people capable of analytical, rigorous thought.

Designer labels are primarily collective identities that you buy into. They are expensive and therefore “exclusive.” If everybody could buy them, they would lose their psychological value and all you would be left with would be their material value, which likely amounts to a fraction of what you paid.